Business Intelligence - Redwood Capital Group
Transcription
Business Intelligence - Redwood Capital Group
Business Intelligence INSIDE THIS ISSUE 1. Introduction 2. Market sizing and growth 3. Mergers & Acquisitions 4. Public Financings 5. Valuation Trends 6. Private Financing 7. Sector Spotlighy - Companies April 2014 SECTOR REPORT Business Intelligence Introduction Business Intelligence has become the top ranked IT priority among enterprise business leaders over the last few years1. With a number of newer, high growth technologies currently transforming the Enterprise IT landscape – virtualization, cloud services and software defined networks to name a few – this fact might seem surprising. But consider for a moment that the impact of most of these newer IT technologies is characterized by increased operational efficiency and cost avoidance. Business intelligence on the other hand has the power to drive both revenue growth and profit margin improvement, and at the same time make the enterprise more competitive, nimble and customer oriented. This, coupled with a wide range of newer, lighter, easier to use BI products, is now making business intelligence a need-to-have, on par with foundational systems such as ERP and CRM. While traditional BI systems were engineered as large, centralized systems designed to amass data over time and provide “rear-view-mirror” reports on past events, the last few years have seen significant innovation in cloud and SaaS based delivery and also in real time analytics, enabling the enterprise to extract intelligence and use that intelligence to make decisions, on a near-instantaneous basis. With the benefit of predictive modeling, some BI applications can now even foretell future trends. Big strides have also been made in Big Data, the handling of very large volumes of structured and unstructured data, which pose their own set of challenges. With the benefit of hindsight, it is now clear that the wave of consolidation in the Business Intelligence market several years ago, including acquisitions of three of the largest pureplay, traditional BI vendors, Hyperion Solutions (Oracle), Business Objects (SAP) and Cognos (IBM), not only ended a cycle, but also cleared the path for the emergence of a new generation of business intelligence companies. At a high level, this new generation is differentiated in several ways: Traditional BI Enterprises/IT department Perpetual license + maintenanace Next Generation C-Suite/ business unit Term license or subscription Implementation Centralized Customized, integrated Centralized or decentralized Out of the box, configurable Hosting and interface Client server Web interface Cloud/SaaS Mobile Social/Collaborative Hardware Proprietary, single vendor Commodity, interoperable Data Handing Data warehouse Post-processing Real time In memory Data Types Structured Homogenous Siloed Structured and unstructured Heterogenous Procurement Contact: James Turino, Partner [email protected] 212.508.7108 Hadrien Kulik, Associate [email protected] 212.508.7114 Redwood Capital 950 Third Avenue Suite 2001 New York NY 10022 www.redcapgroup.com Source: Capital IQ As witnessed in several technology sectors, much of the innovation is being created by younger companies, a trend which we believe will continue to drive, if not accelerate, consolidation in coming years. This report looks at the evolution of the business intelligence software sector over the last few years, including advances in new product development, delivery, and usage. The report also looks at recent M&A and capital formation activity in the sector, together with transaction volume and valuation metrics. Lastly, in the Sector Spotlight we highlight a number of companies that we believe are emerging as new market leaders in next generation of Business Intelligence. 1 www.redcapgroup.com https://www.gartner.com/doc/2629220 Page I 1 Business Intelligence Market sizing and growth The global business intelligence market is projected to reach $20.81 billion in 2018, up from $13.98 billion in 2013, representing a Compound Annual Growth Rate (CAGR) of 8.28%2. Among all regions, North America is the largest, capturing 49% of the global BI market. According to IDC, in 2012 SAP was the leader in the global business intelligence software market, with a 19.7% share, followed by IBM (14.0%) and SAS (10.3%). Among the major players in the software industry, IBM has been a major acquirer, having spent more than $16 billion for deals in the Big Data and data analytics space since 2005. With the data analytics and business intelligence solutions providing diagnostic, predictive and prescriptive applications, we expect a growing number of enterprises to focus on such offerings. Moreover, apart from the top six major players which accounted for approximately two-thirds of the Business Intelligence market in 2012, the market also comprises a large number of companies which offer point solutions. Hence, we expect consolidation to continue going forward as the big players seek larger scale and fill technology gaps in their current offerings. The BI market is segmented into Traditional, Mobile, Cloud and Social Business Intelligence, based on product architecture and user interface. Growth of Traditional BI is projected to slow to low single-digit rates in the next few years, while, newer BI technologies, although currently a small part of the overall market, are projected to grow at rates of between 20% and 30% over the next five years. Among the fastest growing segments, Cloud based BI is estimated to grow nearly four-fold, from $0.75 billion in 2013 to $2.94 billion by 2018, for a CAGR of 31%. Chart 1: Global intelligence market size, by technologies, 2013-2018 ($ Billion) 25 20 15 10 5 0 2013 2014 Traditional BI 2015 2016 Cloud BI 2017 Mobile BI 2018 Social BI Sources: Gartner, Redwood Capital Chart 2: Global business intelligence market, by technologies, 2013-2018 (Y-O-Y %) 35% 30% 25% 20% 2014 2015 Cloud BI 2016 Mobile BI 2017 2018 Social BI Source: Gartner, Redwood Capital 2 www.redcapgroup.com MarketsandMarkets, 2013 Page I 2 Business Intelligence Self-Service, Cloud and SaaS Traditional Business Intelligence is typically sold as a standalone system, or sometimes embedded into enterprise software such as ERP and CRM systems. The systems tend to be large scale, centralized platforms managed within the realm of the IT department. Because they generally involve some level of customization and systems integration, turnkey systems often carry multimillion dollar price tags and as a result address a market comprised mostly of large enterprise and government customers able to justify the upfront acquisition, ongoing maintenance and related staffing costs. Common complaints about traditional BI systems include the difficulty of making changes and creating or customizing new reports, all of which require IT and sometimes third party systems integrator involvement, with long lead times and high costs. With more and more enterprises now avoiding the use of third party resources to develop applications because of the long lead times and high costs, readily-deployable solutions, subscription based “self-service” products are now experiencing very high growth. As one would expect, they have opened up the market to small and medium sized enterprise for which traditional BI systems have been typically too costly, but they have also found favor with a number of large enterprise customers. Many of these products enable users to manage their own data sets, either on premises or in the cloud, as well as create and customize their own reports with straightforward drag and drop features. In addition to being easier to deploy, configure and use, subscription licensing has made many of these products easier to procure as well, with subscription based, pay-as-you-go models avoiding much of the scrutiny associated with budgeted capital projects. Self-service BI is now enabling business leaders to manage their own BI applications, freeing them from the hurdles, costs and lead times associated with IT-managed platforms. As a result, the landscape for BI has now become more decentralized with multiple vendors often resident within the single enterprise. A number of successful companies were founded on the premise of exploiting the market for selfservice, cloud and SaaS based BI solutions, among them Birst, GoodData and Logi Analytics. In addition, companies such as Pentaho have introduced true multi-tenant cloud products]. Industry analysts generally agree that Cloud/ SaaS revenues are still quite small – as little as 3% of total sector revenue by some accounts3 - but are also driving the sector’s highest growth rates. As the growth potential in this segment becomes clearer, traditional and on-premise vendors have started to offer their own lighter, cloud or SaaS based solutions such that today, virtually all except the most data intensive BI applications can be delivered in a remotely hosted manner and procured on a subscription basis. Dashboard Evolution Among the recent technological advances in the Business Intelligence sector, there is a growing focus on reporting and dashboard functions. Dashboards were rated the top priority for expansion and innovation in a 2012 industry survey4. With more and more data available for analysis, and increasing recognition that BI must be aligned with business goals in order to be successful, the challenges are knowing which metrics are the most important, and how to make reporting features and user interfaces as intuitive as possible. We know of one company able to supply literally thousands of Key Performance Indicators (KPIs) as part of their analytics platform. But without careful consideration for understanding which KPIs are the most important to their business users, the vendor runs the risk of customers being overwhelmed and deployments failing to provide the intended results. In addition, as data analysts well know, the best insights often come not from a single, static analysis, but from iterative, “what-if-scenario” analyses. Giving end users the flexibility to create their own KPIs on the fly, including mash-ups of diverse metrics, and giving them the tools to create their own visualizations, have been at the forefront for many BI product roadmaps. These solutions range from interactive reporting to business query to visual data discovery, and even to such familiar tools as spreadsheets. Large companies like SAP and Oracle have been applying R&D and Corporate Development resources to the dashboarding area, and a number of smaller vendors are leading the charge with innovative solutions. The latter include QlikTech, which supports rapid deployment and intuitive, associative analysis, JackBe with strong operational dashboarding features, and Metric Insight, which focuses on KPI optimization and reporting. 3 4 www.redcapgroup.com Forrester, 2013 BI Scorecard 2012 Page I 3 Business Intelligence Mobile Part of the promise of real time business intelligence is the ability to push the power of analytics and decisioning to the front lines of the enterprise, no matter where the end user may be located. Fortunately, improvements over the past decade in mobile computing power, user interface and connectivity now enable more and more sophisticated BI applications to exist on a host of readily available smartphones, tablets and other mobile devices. Benefits of mobile BI are twofold: northbound, gathering and uploading data from diverse locations, and southbound, pushing downloaded analytics and decisioning power to remote users in the field. Mobile applications deliver the power of BI to the front lines of the enterprise by bringing mobile workers into the flow and enabling them to make faster, better informed decisions and be more responsive. While a few companies such as Roambi have been founded to focus exclusively on the mobile BI segment, more and more mainstream vendors are adding mobile extensions of their core products, enabling them to deliver a full suite offering over an increasingly wide range of end user devices. Although Mobile BI may be a separately identified market segment today, we believe lines will start to blur as mobile becomes increasingly a feature of full-suite offerings. That said, there are challenges in delivering Mobile BI to the enterprise user, including: • Multiple devices – The large and growing array of mobile devices now commercially available, and the ever growing expectation that mobile and field workers will be able to use their own device for enterprise applications, gives rise to both integration and security issues. Fortunately, technologies such as HTML 5 are making it easier to deliver web content to a wide range of devices, and a number of software solutions aimed at the Bring Your Own Device (BYOD) market are making it increasingly feasible to extend enterprise applications to consumer mobile devices without sacrificing interface functionality or network security. • Real time connectivity – Even though an analytics engine might be able to deliver real time intelligence, mobile network constraints, including coverage and bandwidth limitations, may affect the end user’s ability to access and act on that intelligence in real time. In addition, limited processing power available on most mobile devices means that most of not all processing and analytics still needs to be performed centrally. This makes connectivity an even greater issue in the successful deployment of Mobile BI. For this reason, more and more mobile BI applications have the ability to go from online to offline and back without interruption, loss of data or user functionality. • Security – As more and more enterprise applications are being pushed out to mobile devices, mobile hacking is on the rise, and the increasing ubiquity of enterprise application-enabled mobile devices is not going unnoticed by hackers. The number of new mobile malware families were up sharply in 2012, the majority of them targeting Android devices (Chart 6). Malicious Android apps alone are anticipated to top the 1 million mark this year, and Infonetics expects that nearly all enterprises will experience significant mobile device security incidents by the end of next year. Chart 3: New android malware (‘000) 1,000 900 800 700 600 500 400 300 200 100 Q3 2013 Q2 2013 Q1 2013 Q4 2012 Q3 2012 Q2 2012 Q1 2012 Q4 2011 Q3 2011 Q2 2011 0 Since 2012, the number of mobile malware programs has skyrocketed, with around 95% targeting Android devices. Source: McAfee Labs www.redcapgroup.com Page I 4 Business Intelligence Social BI We observe the term Social Business Intelligence commonly being used to describe two different things: • Extracting intelligence from unstructured data sources such as Facebook pages, survey responses, blogs, posts, tweets and the like. For the purpose of this report, this activity is covered in Unstructured Data below. • Analytics activities that rely on knowledge base sharing, multiple human inputs and/or collaboration among a group of users. We use the term Social Business Intelligence in this second context. In contrast to other, more siloed forms of business intelligence, the social element introduces an added dimension by enabling groups of analysts to share information, either through social platforms, shared knowledge bases, collaborative applications or wikis. These groups may be entirely within the enterprise (i.e. different departments or branch offices), or may be comprised of peer groups more broadly dispersed across an entire industry. Is Social BI a separate category of business intelligence or ultimately a feature embedded into broader offerings? While there are a handful of companies founded as pureplay social BI vendors, many of the large BI providers such as SAP, Oracle and TIBCO have introduced social elements such as instant messaging and shared knowledge bases in the last few years. The lines are being further blurred by a substantial number of collaboration software vendors that have embedded business intelligence features. As a result, it is likely that other vendors will follow and that Social BI will become more of a feature than a standalone product in the long term. Its significance, however, should not be underestimated. While Traditional BI developed siloed models to draw intelligence from (mostly structured) data, Social BI adds a critical dimension by enabling extracted intelligence to be further refined, harnessed and exploited among collaborative groups through shared knowledge across siloes. Unstructured Data Historically, BI was built on discrete, structured data: a purchase, a phone call, financial transaction, demographic datum, survey response, cookie. The wealth of intelligence resident in unstructured data has given rise to a vibrant group of vendors with advanced technologies for analyzing unstructured media such as text, speech, photos and video. For the user interested in mining written feedback from a web site or call center commentary, for example, there are now solutions that use semantic and/or IVR technology to provide augmented intelligence well beyond what traditional BI platforms can deliver. Social content in particular, rich in unstructured data, is of growing interest to marketers seeking to capture more subjective yet critical insights. Complexities in unstructured data mining include capturing, integrating and interpreting data from multiple sources, especially with much of the data coming through diverse channels, including both textual (keyed and handwritten) and non-textual media such as video, audio, photos and speech. In addition, capturing the nuances of unstructured data pose a whole set of challenges unto themselves. Not only understanding what is said, but how it is said, may be critical to the correct interpretation of a survey response, for example. Companies such as Clarabridge and Temis have developed sophisticated software products that enable marketers to gather, analyze and visually report on many kinds of customer feedback. Big Data For the purposes of this report, we consider Big Data to comprise enterprise solutions that provide analytics of very large (not uncommonly petabyte scale or more) sets of diverse, structured and unstructured data, in real time. While the term may be somewhat overused in today’s market, Big Data is a Holy Grail of sorts because at last it gives the data intensive enterprise a comprehensive and instantaneous view, after assimilating a diverse array of inputs. As a result, Big Data is a significant growth area, and most of the large enterprise software providers and systems integration firms now have dedicated businesses aimed at exploiting this opportunity. SAP’s Hana and Oracle’s Exalytics appliances, launched in 2010 and 2011, respectively, are two of the better known in-memory platforms aimed at the real time, Big Data analytics market, and a number of smaller vendors are emerging, especially around some of the key open source technologies developed to address challenges in Big Data processing, storage and analytics. Understandably, many of the addressable use cases for Big Data are in industries which produce both very large amounts of data as well as data from multiple, heterogeneous sources. These include financial services, health care, retail and telecom, to name a few. www.redcapgroup.com Page I 5 Business Intelligence One extreme example of Big Data is PRISM, in which an estimated 1.4bn records are collected for analysis each day, however companies such as Google, Facebook and large mobile communications providers are having to grapple with larger, and rapidly increasing, volumes of data on a daily basis. Big Data presents significant challenges, especially in applications requiring real time analysis. As the chart below shows, continued Moore’s Law-driven decline in the price of memory and newer in-memory products are now serving to make the real time analysis of very large volumes of data more feasible economically while opening up substantial new business opportunities in the sector. Recency Real Time Chart 4: Newer technologies enabling more Big Data to be processed in real time Post-processing Big Data Small Large Volume Very Large Source: Redwood Capital This is due in large part to the increased use of NoSQL databases (Not only SQL), in-memory data storage, and distributed file and cache systems. These technologies are transforming the BI landscape from traditional, row based data warehouse architectures to systems which can ingest any type of structured or unstructured data and provide instantaneous analytics in real time. The need for real-time analytics in Big Data has driven the use and development of in-memory storage and processing. An in-memory database (IMDB) is a database that uses a system’s main memory for data storage, rather than a traditional disk-based mechanism. In-memory storage has been around for a long time, but was traditionally used in smaller scale, specialized applications. This is due to inherent limitations of server based in-memory storage which restricted the quantities of data that could be analyzed in real time, and as a consequence, larger volumes of data were typically relegated to warehouse based, non-real-time analytic engines. Newer products are now providing increasingly large scale in-memory storage and processing platforms, serving to make inmemory more of a standard in the analytics industry. Because of the large and ever-increasing scale of data captured for Big Data analysis, database systems have had to evolve to be able to handle very high transaction volumes and support flexible dynamic data structures. NoSQL databases are well suited for this task because they are intended to simply capture all data without categorizing and parsing the data into a fixed schema. As a result they maintain a low predictable latency well suited to real time applications. They mainly rely on highly optimized key-value stores rather than tabular relations used in traditional relational databases. They can execute simple queries very quickly and are extremely scalable. These NoSQL databases come in a variety of data models (key-value pair, document oriented, columnar, graph): more than 120 open source key-value databases have been listed as of today, but some recent notable ones include MongoDB, Couchbase, Basho Technologies (Riak), Apache CouchDB and Neo Technology (Neo4j). However, due to the lack of support for complex query patterns and the changing nature of the data in NoSQL databases, analysis has become a new challenge, and companies now often require specific data warehouse software, or seek to combine NoSQL databases with more traditional SQL solutions to mine and extract value out of massive streams of unstructured data. New relational database management systems (dubbed “NewSQLs”) have started to emerge in an effort to provide the same scalability and performance as NoSQL while supporting relational data models and using SQL as their primary interface. www.redcapgroup.com Page I 6 Business Intelligence The other downsides of most NoSQL databases today is their lack of mature management and monitoring tools, as well as shortcomings in their support of the full range of properties that are usually desirable for good transaction processing engines. Both these issues are in the process of being overcome by both the open source NoSQL communities and a handful of vendors that are attempting to commercialize the various NoSQL databases, such as Couchbase, DataStax, Sqrrl Data, MongoDB or Aerospike. NoSQL databases such as MongoDB or CouchDB can now be configured to run mostly in-memory. Rapid increases in data volumes have given rise to innovative ways of handling real time Big Data. These include distributed file systems, in which data is stored over a gridded network of servers that can expand as needed to accept larger volumes without creating bottlenecks (for example, Amazon S3, IBM’s GPFS and Hadoop’s HDFS). These systems have strong advantages in that they can scale as the data volume grows, reducing the need for large upfront investment in warehouse infrastructure, and in addition they generally use off the shelf hardware, which helps to contain capital expenditures when they do need to scale. The distributed model also tends to improve the reliability of the system as it scales, with the failure of any single server having less of an impact on the grid as a whole. The combination of distributed architectures and in-memory processing has paved the way to the rise of in-memory data-grids (IMDGs) – or in-memory distributed caches. These grids have been in use for some time by large internet companies to improve performance of web and mobile applications, but are now being used more and more to manage data for analytics purposes. Inmemory processing results in greater data integrity and analytical accuracy, as data is less exposed to manipulation and movement while still in memory. In some cases the transaction processing and analytics applications can reside on the same server grid. Other applications are able to manage the volume and recency of data retained for real time analysis with older data relegated to a warehouse. Several database management systems now combine this distributed architecture with NoSQL logic in an integrated way, making it easier for enterprises to implement business intelligence applications based on big data. Examples include Basho, DataStax, FoundationDB, NuoDB, Sqrrl, as well as HBase (based on Hadoop, modeled after Google’s BigTable), Facebook’s Cassandra, LinkedIn’s Voldermort and Amazon’s DynamoDB. Open source framework Hadoop, developed by the open source Apache Software Foundation, is rapidly emerging as a standard in processing data-sets for Big Data. Hadoop is an open source framework for the distributed processing and storage of very large sets of structured and unstructured data across clusters of computers, tightly integrated with HDFS (Hadoop Distributed File System). It solves the problem of how to handle extreme volumes of disparate data in a scalable, cost-effective manner. The distributed architecture enables it to efficiently scale up from single servers to thousands of machines using standard off the shelf hardware, and also provides a high level of reliability. Originally, Hadoop was an open source implementation of MapReduce, a programming model created at Google in response to the problem of managing web search indexes and processing large data sets with a parallel, distributed algorithm on a cluster. But as the Hadoop project has matured, further components have been developed and added to enhance its usability and functionality. Just as people refer to “Linux” as more than just the Linux kernel, the name “Hadoop” is now being used to represent the entire ecosystem around the core MapReduce and HDFS functionalities, including programmability tools like Pig and Hive, data access tools like HBase, Sqoop and Flume, coordination and workflow tools like Zookeeper and Oozie, and management and deployment tools like Ambari and Whirr. All these Hadoop-related modules are gathered by Apache under the “BigTop project” umbrella, and as with Linux, they are often packaged directly into Hadoop distributions (essentially, pre-configured software bundles). Hadoop adoption has spawned a number of independent companies developing their own Hadoop distributions, including Cloudera, Hortonworks and MapR Technologies, as well as companies providing innovative applications for specific uses with Hadoop, such as Datameer, Karmashpere and RainStor. In addition, all the leading enterprise software vendors have incorporated Hadoop into their big data solutions, demonstrating that open source is becoming a larger presence in the Big Data marketplace: IBM with InfoSphere BigInsights, EMC with Greenplum (later incorporated into GoPivotal), Oracle with their Big Data Appliance, SAP with the HANA Platform and Microsoft with Windows Azure HDInsight (including some integration in Office 365). Some of the vendors who made their name in big data before Hadoop matured now also offer Hadoop connectors to their existing analytical database systems, including Vertica (HP) and Aster Data. www.redcapgroup.com Page I 7 Business Intelligence Even though commercial vendors and the open source community are actively working on lowering the barriers to entry to Big Data, one of the major impediments to mainstream adoption remains the scarcity of skilled human resources around these new, more complex technologies. In addition to processing data, people with solid grounding in statistics, mathematics, data visualization and business-related issues are needed to efficiently transform the data into truly valuable business intelligence. McKinsey & Company estimates that, by 2018, the US could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions5. Predictive Analytics If knowledge extraction through data-driven business intelligence is now becoming a must-have, what are the implications for applications that can predict future trends? Predictive analytics is not new, however advances in data science and statistical modeling – much of it from the academic world - continue to expand its applicability and addressable market. While predictive analytics has been applied traditionally to risk management and marketing applications, a small but growing number of companies is expanding the universe of use cases to such diverse areas as financial instrument performance, life sciences research and human resource management. Predictive Analytics is still a small part of today’s market, but one in which we expect to see significant growth, highly correlated to Big Data. Enterprise Performance Management With literally hundreds if not thousands of use cases in Business Intelligence, and more and more analytics functionality embedded in a diverse array of enterprise software products, it’s difficult to draw boundaries around the sector. Next generation analytics in particular is permeating more and more enterprise software, whether as an add-on, upgrade, new release feature or module. One area of BI that is more easily demarcated is Enterprise Performance Management. Sometimes called Business Performance Management or Corporate Performance Management, these solutions are designed to measure and report operational KPIs within the enterprise. Many combine data integration, analytics and predictive modeling to both assess historical performance and provide tools for future planning purposes. A cross section of companies reveals a number of approaches. Adaptive Planning, Host Analytics and Tagetik, for example, focus on KPI consolidation for the purposes of financial analysis, predictive planning and budgeting. MooD International extends into service performance, IT security and risk management for enterprise, government and even military arenas. RiverLogic helps companies optimize costs of sales, including supply chain, capital expenditures and network design. Board International provides a toolkit for companies to quickly and inexpensively create their own applications without the need for programming. In each case EPM vendors not only provide data driven intelligence, but also provide the means to use intelligence constructively to manage operations and financial performance on an ongoing basis. In this regard, EPM is differentiated in both extracting intelligence on historical data and the ability to apply that intelligence to enterprise operations. We believe the combination of data science and practical applications lends EPM strong prospects commercially and therefore consider it an important sector to watch. 5 www.redcapgroup.com http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation Page I 8 Business Intelligence Mergers & Acquisitions M&A Activity – 2009-2013 As noted previously, the year 2007 witnessed major consolidation in the traditional Business Intelligence sector, starting with Oracle acquiring the fourth-largest BI vendor, Hyperion Solutions in April 2007 for $3.3 billion. In October 2007, SAP announced the acquisition of Business Objects, the leader in business intelligence software, for EUR4.8 billion (approx. $6.8 billion), marking a clear shift in SAP’s strategy of refraining from inorganic growth. IBM in turn modified its own strategy of abstaining from acquiring applications software companies to avoid partner disruptions, launching a $5 billion bid in November 2007 for the third-largest BI vendor, Cognos. Notably, Cognos had beefed up its business intelligence portfolio to include financial performance analytics capabilities by acquiring Applix just prior to the deal with IBM. There has yet to be a year since 2007 exceeding that year’s aggregate dollar volume, with most of the sector M&A in the last few years focused on more innovative, Next Generation targets. As a result, only three transactions have been valued in excess of $1 bn in the last five years (SPSS to IBM in 2009, Netezza to IBM in 2010 and Endeca to Oracle in 2011). Transaction volume has increased steadily, however, from 16 in 2009 to 49 in 2013, and the presence of many smaller players developing innovative solutions continues to offer ample scope for further consolidation (see table below). This is reflected in the fact that aggregate dollar volume for disclosed deals declined to $565 million in 2013, the lowest figure over the past five years. Year Deal Volume Total Disclosed Value Mean Deal Value 2013 2012 2011 2010 2009 49 47 31 29 16 565 791 1,828 2,640 1,228 35 53 203 240 205 Median Mean Revenue Deal Value Multiple 19 10 23 20 30 Mean EBITDA Multiple 2.9x 2.7x 7.6x 4.9x 1.5x n.a. 83.1x 57.5x 40.4x 11.2x Source: Capital IQ Figures in $ million Geographically, North America and Europe have dominated M&A deal activity in the business intelligence space, with these two regions together accounting for close to 90% of the deal volume and close to 100% of the deal value, consistently, over the years. These trends are a testimony to the concentration of major players in the data analytics and business intelligence space in these regions, in our view. In 2013, North America accounted for 35 deals compared to 31 in 2012. Dollar volume in North America grew by 9.0% to $483 million in 2013 from$443 million in 2012. Meanwhile, in Europe deal volume declined to 11 in 2013 from 12 in 2012, while disclosed transaction values declined 76.8% y/y to $80 million. Chart 5: Deal Volumes 100% 100% 80% 90% 60% 80% 40% 70% 20% 60% 0% 1. Chart 6: Transaction Values 2009 2010 2011 2012 North America Europe Africa/Middle East LatinAm & Caribbean Source: Capital IQ 2013 Asia-Pac 50% 2009 2010 2011 2012 North America Europe Africa/Middle East LatinAm & Caribbean 2013 Asia-Pac Source: Capital IQ M&A Valuation Trends Notably, deal activity has rebounded over the past five years, with deal volumes steadily increasing each year from 2009 levels. Median dollar values, however have remained in the sub- $30 million range over the past few years, mirroring the high level of activity and strategic interest in smaller, more innovative technologies. We note that cloud-based M&A targets have generally commanded higher multiples as more and more customers have gravitated towards cloud offerings due to their cost-effectiveness and efficient delivery method, providing substantial revenue visibility and therefore, increased valuations to the cloud players. www.redcapgroup.com Page I 9 Business Intelligence Over the past two years, mean LTM revenue valuations have been relatively stable at around 2.8x. In 2013, the mean revenue multiple for disclosed deals was 2.9x, with deals ranging from 1.2x-6.3x (the latter Datawatch’s acquisition of Panopticon Software). In 2012, the mean revenue multiple for disclosed deals was 2.7x, with deals ranging from 0.5x to 7.1x (the latter KEYW’s acquisition of Sensage). The mean dollar value for 2013 and 2012 was $35 million and $53 million, respectively, in both cases far lower than mean values of over $200 million for the prior three years. This is attributable to the higher level of activity among smaller, more innovative companies, as well as fewer large transactions as the bigger end of the market consolidates. Activity in 2014 year to date Trends for deal activity thus far in 2014 have started out strong. In January 2014, Dassault Systèmes, a developer of 3D design software, announced an agreement to acquire Accelrys, a provider of scientific lifecycle management software, for approximately $750 million. The deal enabled Dassault Systèmes to gain access to Accelrys’ tools for automating scientific discovery and target the addressable $4 billion scientific lifecycle management market. The transaction is valued at 3.9x revenue and 58.2x EBITDA. Activity in 2013 and 2012 In 2013 the 49 M&A transactions in Business Intelligence was two more than the level achieved in 2012. However, the total dollar value of $565 million declined for the third year in a row. In the largest deal of the year, Apple acquired Topsy Labs in December 2013, reportedly for $200 million, although deal multiples were undisclosed. Topsy Labs is a social media analytics firm, which offers tools to analyze content on Twitter such as how often a term is tweeted, detect an influential person on a particular topic and measure the exposure of an event or campaign. Topsy then monetizes the analysis by selling it to its customers. According to industry analysts, Apple will utilize Topsy Labs to comprehend trends on social media and make recommendations to its customers for finding apps, movies and music to be bought, thereby offering incremental revenue potential. Apple could also apply Topsy’s search technology for indexing vast amounts of unstructured data on Twitter to its Siri voice search. In the second-largest deal of the year, salesforce.com acquired EdgeSpring in June 2013, a provider of business intelligence analytics solutions for $133.7 million in cash and stock. Just a month prior to the deal, EdgeSpring had raised $11 million in a round of financing from Kleiner, Perkins, Caufield & Byers and Lightspeed Venture Partners. Interestingly, the EdgeSpring deal came immediately after salesforce.com’s announcement to acquire ExactTarget, an e-mail marketing vendor. In our view, salesforce.com’s push into digital marketing will be well complemented by the addition of EdgeSpring’s analytics tools. Another major deal during the year was the acquisition of Kapow, a provider of data integration and analytics software by business process applications provider Kofax for $47.5 million in cash in July 2013. The acquisition enables Kofax to improve its ability to integrate its applications with third party software for content import and export and data validation. Notably, the Kapow transaction followed Kofax’s acquisition of business intelligence and analytics software provider Altosoft in March 2013. These deals reflect Kofax’s push into business intelligence and the expansion of its product portfolio for analyzing multichannel data. Kofax acquired Altosoft for $13.5 million in cash at a somewhat high valuation (4.0x LTM revenue multiple vs. median multiple of 2.5x for the full year). The valuation for Kapow was in line with the median revenue multiple for the year. Also in 2013, Software AG announced the acquisition of JackBe, a US-based provider of real-time visual analytics and intelligence software. The deal enabled Software AG to offer mashup and real-time analytics solutions, allowing users to collate data from various sources including Excel spreadsheets, data warehouses and news feeds and visualize it within real-time dashboards. The integration of JackBe’s technology with Software AG’s solutions enabled enterprises to generate an integrated, real-time view of business operations such as inventories, orders etc. through a dashboard visualization layer. Two of the 2013 acquisitions by Yahoo! laid emphasis on image search and recognition techniques. In August 2013 and October 2013, internet giant Yahoo! acquired image-recognition companies IQ Engines and LookFlow, respectively, in a bid to integrate the technologies into its photo and video hosting and sharing service, Flickr. www.redcapgroup.com Page I 10 Business Intelligence At the time of the deal, IQ Engines possessed two image-recognition application programming interfaces (APIs) and was also working on a mobile photo album application to organize images on a smartphone into categories based on automatically generated tags. Yahoo! also acquired LookFlow to improve photo discovery on Flickr as LookFlow uses machine learning to enable people to search and explore images. The largest deal of 2012 was the acquisition of Torex Retail Holdings, a provider of information technology solutions for retail and convenience stores by MICROS Systems, for $272.4 million. The deal enabled MICROS to expand outside its market in North America into Europe. Further, Torex’s presence in retail expanded MICROS’ product portfolio to include retail, restaurant and hotel solutions under one umbrella. The second largest deal of the year was the unsolicited offer by Actian, a provider of data management solutions for Pervasive Software, a provider of data management and integration software at $8.50/ share in August 2012. Actian raised the offer price twice before the deal was finally accepted and completed in April 2013 at $9.20/share at a total value of $162.9 million. In contrast to 2012, 2011 witnessed more than twice the dollar volume ($1.8 billion) on fewer deals (31), however a single transaction – the acquisition of Endeca by Oracle for $1.1 billion – accounted for 60% of the year’s total disclosed dollar volume. Among the other 30 transactions, mean size for disclosed deals was $91 million, very much in line with 2010 (excluding the IBM-Netezza deal for $1.7 billion). www.redcapgroup.com Page I 11 Business Intelligence Public Financings Rocket Fuel IPO The IPO market in the US has seen a revival, driven by the easy monetary policy and a gradual recovery in the country’s economy. In August 2013, Rocket Fuel, a provider of artificial intelligence advertising solutions for digital marketers filed for an Initial Public Offering (IPO) for listing on the NASDAQ stock exchange. The IPO offering comprised 4 million shares and the company’s initial offer price range was $24-$27 per share. Rocket Fuel subsequently increased the offer price range to $27$29 per share, eventually pricing the IPO at the higher end at $29, and raised $116 million from the IPO. The underwriters to the issue also had a 30-day option to purchase up to 0.6 million additional shares at the IPO price from some existing shareholders to cover over-allotments. Rocket Fuel’s IPO was priced at 5.9x Rocket Fuel’s LTM (June-ended 2013) revenues, which was at a premium compared to Eloqua’s $92 million IPO at approximately 4.4x LTM revenues in August 2012. Rocket Fuel offers solutions to automate the process of purchasing ad slots and enable its clients to decrease their marketing efforts. The company aimed to utilize the proceeds of the IPO for working capital requirements, general corporate purposes, investing in its core technology and also to repay debt. Investors bid up the share price of Rocket Fuel to $56.1 at the end of its first trading day on 20 September, 2013, resulting in a 93% gain on the IPO price. We believe the overall jump in the share price post the IPO is a reflection of positive investor and analyst sentiment in the potentially highgrowth and niche programmatic ad buying solutions for real-time bidding. Moreover, the company’s stellar revenue growth at a 2010-2012 CAGR of 154% had also increased investor optimism. Despite the strong Q3 top-line growth and a better-than-expected top-line outlook, concerns over ongoing losses and restriction of the use of cookies by users had pulled back the share price, only to rebound on positive analyst sentiment. Tableau Software IPO One example of investor interest in the dashboard area was the successful May 2013 IPO of Tableau Software, a provider of interactive data visualization software. The company raised $254 million through the issuance of 8.2 million shares after raising the range twice, from $23-$26 initially, to an ultimate price of $31 per share. The stock gained 63.7% on the first day of trading and has nearly tripled from its issue price. A major reason for the strong stock performance has been Tableau’s strong operating performance and positive analyst sentiment and expectations of market share gains in data visualization, progress in overseas markets and access to larger deals. Debt Offerings Public debt offers dried up in 2013 with five offers in the year compared to 11 in 2012. The total offer value also fell significantly in 2013 to $2.2 billion, following a $ 7.8 billion raised in 2012. In June 2013, Audatex North America (a wholly owned subsidiary of Solera Holdings) raised $850 million through the issue of 6% senior notes due 2021. Audatex provides automotive claims, underwriting and information solutions to the insurance carriers, repair shops and government agencies. Audatex planned to use the issue proceeds to repay its existing debt of $850 million senior notes with a coupon of 6.75% and due 2018. www.redcapgroup.com Page I 12 Business Intelligence Global M&A Deals in Business Intelligence (2009 to 2014 YTD March) Announced Target/Issuer Date Buyers/Investors 03/26/14 Fieldglass SAP 03/25/14 2020 Imaging - 03/19/14 Knotice 03/18/14 KitLocate 03/18/14 Matrix-Data Market Metrics Trans. Revenue Value [LTM] EBITDA Revenue EBITDA Major Business Focus [Target/Issuer] [LTM] Multiple Multiple Intelligent solutions for finding and managing human capital Visualization solutions for command and control domain Data management platform to unite customer data, analytics and message delivery Develops and provides location aware applications Online business intelligence solutions to the financial services industry - - - - - 0.1 - - - - IgnitionOne - - - - - Yandex - - - - - 13.3 - - - - - - - - - Implementing business intelligence solutions - 1.0 - - - - - - 03/10/14 Biond Consulting 03/05/14 APE Software Components PricewaterhouseCoopers LLP, Canada, Investment Arm Axis Corporate 03/05/14 L-3 Data Tactics L-3 Communications Holdings 02/24/14 Cloudant International Business Machines 01/30/14 Accelrys Dassault Systemes 01/20/14 Coactiva Aspiren 12/18/13 12/18/13 - Business intelligence software solutions Big data analytics and cloud computing solution services Data hosting and analytics solutions based on opensource BigCouch and CouchDB for businesses 58.2x Scientific business intelligence software and solutions Big data analytics and business intelligence cloudbased software solutions in the UK - Visual and data intelligence business solutions - Big data analytics solutions Business intelligence software solutions primarily to the financial services industry in the UK - SAP business analytics solutions Social-media analytics company for real-time search and analytics to businesses Data mining and business intelligence solutions for the automobile dealership industry Social business performance company focused on connecting people with data - Business-driven data governance software - - - - 746.4 166.3 11.0 3.9x Callcredit Information Group - - - - iLOOKABOUT Link Analytics The Byng Group KPMG - 3.5 - -0.2 - - 12/17/13 Matrix-Data Market Metrics 19.5 - - - 12/11/13 Empresa de Business Analytics Enterprise Software Solutions Brasil 2.6 - - - 12/02/13 Topsy Labs Apple 200.0 - - - 11/21/13 HCD Software The Reynolds and Reynolds Co - - - - 11/14/13 NationalField NGP VAN - - - - 10/16/13 Kalido Silverback Enterprise Group - - - - 10/01/13 Sand Technology N. Harris Computer 3.5 2.0 -2.3 1.2x 09/25/13 Openbridge Maltem Consulting Group - 12.2 - - - 09/10/13 08/29/13 08/22/13 KXEN Hstreaming JackBe SAP Adello Group Software - - - - - 08/07/13 H&D Ventures Starcount - - - - - 08/07/13 Infochimps Computer Sciences 27.0 - - - - 08/06/13 Asset Control Systems Marlin Equity Partners - - - - Data management software solutions to banks, - broker-dealers, hedge-funds and investment managers 07/31/13 Kapow Software Kofax 47.5 15.9 -2.2 3.0x - 07/18/13 Ztelic Yahoo! Beijing Global R&D Center - - - - - 07/17/13 Akiban Technologies FoundationDB - - - - - 07/17/13 ITR Software Software Paradigms Infotech - - - - - 07/16/13 Myrrix Cloudera - - - - - 07/09/13 Mirror42 ServiceNow - - - - - 06/27/13 Noetix Silverback Enterprise Group - - - - - 06/27/13 Raytheon Visual Analytics Raytheon - - - - - 06/21/13 Elastic Intelligence Intuit - - - - - 06/17/13 Panopticon Software Datawatch 31.4 5.0 - 6.3x - 06/07/13 EdgeSpring - - - - Great Bay Software Salesforce.com Alpine Investors; Alpine Investors IV; GrowthFire 133.7 06/05/13 05/30/13 Seeneco Diasoft 05/13/13 Millbrook 05/07/13 Software products and services to enable users to NM retrieve usable business information from various amounts of data 0.0 Open source, digital, mobility, and business intelligence solutions Predictive analytics solutions for business users Real time data analytics and processing solutions\ Real-time business intelligence solutions Data mining for analytics and audience engagement services Cloud services for streaming data and real-time analytics Big data integration platform for managing critical data from disparate sources Big data analysis on Chinese social networking platforms Designs and develops operational database systems Merchandising software solutions to the retail industry Open-source clustering and recommender system to provide access to large-scale big learning from data Performance management solutions for various organizations Business intelligence software and services for enterprise applications Data analytics and solutions for investigating money laundering and other financial crimes Business intelligence components to users for accessing and integrating data from SaaS applications Visual data monitoring and analysis software tools for monitoring and analysis of real-time data Visual analytics and business intelligence solutions Deployment, administration and management of 802 Cloud service reporting and business intelligence software for businesses - - - - - Guidewire Software 18.5 - - - Business intelligence, data warehousing, and - software-as-a-service solutions for the property and casualty insurance industry Opera Solutions Wipro 30.0 100.0 - - - 05/02/13 GemStone/S GemTalk Systems - - - - 04/25/13 ParAccel Actian - - - - 04/02/13 ChangeTrack Research Accenture - - - - www.redcapgroup.com Big data predictive and prescriptive analytics to businesses and governments globally Distributed data store in-memory and on-disk for delivering data to applications in multiple formats - Analytic database solutions and services Analytics-based tools and services to track and - measure enterprise-wide transformational change programs Page I 13 Business Intelligence Announced Target/Issuer Date Buyers/Investors Trans. Revenue Value [LTM] EBITDA Revenue EBITDA Major Business Focus [Target/Issuer] [LTM] Multiple Multiple 04/01/13 International Business Machines Corporation, ShowCase Business Intelligence Software Portfolio Help/Systems - - - - - 03/19/13 Netbreeze Microsoft Dynamics - - - - - 03/14/13 Kontexto Spectral Capital 0.9 - - - 03/11/13 Hego ChyronHego 28.6 14.8 - 1.93 03/01/13 altosoft Kofax 13.5 3.4 - 4.0x 02/28/13 G4 Analytics Nielsen Holdings - - - - Business intelligence and planning applications to - companies in the analytics, consumer goods, and retail industries 02/18/13 Bayspire Inc., Webcrossing Product Line Elliptics - - - - - 02/14/13 Motivity Solutions Cassiopae - - - - 02/08/13 Near Infinity Altamira Technologies - - - - 02/06/13 Four J's Development Tools, Inc., ANTs Data Server ANTs Software - - - - Relational database that combines the speed of an - in-memory database with the persistence of a diskbased database 02/05/13 Altius Consulting Cloudpoint - - - - Supports business intelligence, enterprise - performance management, data platform and independent software vendor solutions 02/05/13 QPR CIS QPR Software 0.1 - - - - 01/31/13 Quantivo Aggregate Knowledge - - - - On-demand big-data analytics solutions and pattern- based strategies to various businesses within a cloud infrastructure 01/28/13 01/23/13 12/21/12 Angoss Software Neuralitic AdGooroo Peterson Partners Guavus Kantar Media North America 8.5 - 7.1 - -0.3 - 1.2x - 12/19/12 StoredIQ International Business Machines - - - - 12/06/12 CLIMPACT Metnext - - - - 12/05/12 NettPositive Business Analytics EFX Holdings - - - - Analytics and business intelligence solutions for - enterprises to measure, monitor, and manage their businesses 11/29/12 More IT Resources Greenplum - - - - - Virtual resource partitioning software solution 11/26/12 Hub Marketing Solutions\ Precision Dialogue - - - - Dialogue-based customer management strategies, - marketing data management and business intelligence solutions 11/07/12 Tierdata Informatica 10.2 - - - - 10/29/12 Recombinant by Deloitte Deloitte Consulting - - - - Data warehousing and clinical intelligence products - and solutions to healthcare providers and academic medical centers 10/23/12 10/22/12 Aegis Analytical Quiterian Accelrys Actuate 30.0 8.2 5.2 - 1.6x 10/01/12 Flecto BV and RightSelect.com Solving Efeso - - - - 09/24/12 Butterfly Software International Business Machines - - - - 09/13/12 RivalEdge ALM Media Properties - - - - 09/13/12 Sensage The KEYW Holding 88.0 12.1 0.4 7.1x 09/11/12 Data Scout Solutions Group Informatica 9.5 - - - Solutions to cleanse, standardize and enrich customer - information, integrate critical enterprise data and manage and view account hierarchies 09/09/12 myDIALS Adaptive Insights - - - - - Personalized business intelligence solutions 09/05/12 OneDomain WideOrbit - - - - Media planning, research, and business intelligence - software solutions to television stations, radio stations, cable networks, and agencies 09/04/12 Prelytis Access UK 5.0 - - - Business intelligence solutions to help companies - improve decision-making cycles, enterprise performance, and information chain 08/20/12 Hurley & Frank Industries Dealer.com - - - - - 08/13/12 Pervasive Software Actian 162.9 50.8 4.6 2.3x 08/02/12 Petris Technology Landmark Graphics - - - - 07/11/12 SwiftKnowledge SNL Financial - - - - 07/10/12 BI-SAM Technologies Aquiline Capital Partners - 10.0 - - Data management, performance, attribution, - risk, GIPS, and reporting solutions for the asset management industry 07/10/12 GeoIQ Environmental Systems Research Institute - - - - - www.redcapgroup.com Enterprise-wide data access, analysis and reporting abilities Business intelligence solutions for large and midsized companies in Switzerland Software and services to acquire, analyze, and visualize streaming real time data Graphics and data visualization solutions for sports and broadcasting industries Dashboard development, real-time event monitoring and business process optimization integration services Software suite including a built-in objected-oriented NoSQL database for complex data structures Business intelligence software solutions to mortgage and financial services industries - Cloud-based, big data entity analytic solutions Solutions and consultation services in performance management, process modeling and analysis, and risk management and compliance in the Russian Federation and CIS countries - Predictive analytics software and solutions - Mobile data intelligence solutions - Digital marketing intelligence solutions Information governance solutions to automate information management process - Climate business intelligence solutions Enterprise performance and data management software solutions - Enterprise manufacturing intelligence solutions - Business analytics solutions for data insight Performance behavior software to make behavior objective and measurable Data analysis and migration applications to discover, analyze, and migrate data centre infrastructures Online service to monitor, filter, and aggregate - information about news, events, and publications for law firms 202.2x Security information and event management (SIEM), and data warehousing software solutions Social media analytics software to extract business intelligence from online conversation Software to manage, integrate, and analyze data 25.6x in the cloud or on-premises throughout the data lifecycle Data management and integration solutions for oil and gas companies internationally - Web-based business intelligence software solutions - Real-time location analysis software solutions for managing and analyzing data Page I 14 Business Intelligence Announced Target/Issuer Date Buyers/Investors 07/10/12 Geosemble Technologies TerraGo Technologies - - - - 06/29/12 Verix The Procter & Gamble Company - - - - 06/25/12 Innofactor Innofactor 3.8 4.1 0.2 0.9x 06/11/12 CubeLogic OpenLink International - - - - 06/05/12 Collective Intellect Oracle - - - - 06/01/12 Coalition Development CRISIL 44.5 12.3 - 3.6x 04/30/12 Purisma SAP 2.0 4.0 - 0.5x 04/26/12 Torex Retail Holdings MICROS Systems 272.4 - - - 04/23/12 Teradata Corp, Certain Assets Centrica - - - - 04/19/12 Ravel W2O Group - - - - 04/12/12 Snoobi Fonecta - 4.0 - - Web analytics solutions focusing on business - intelligence, visitor tracking, Internet marketing and advertising, and campaign management 04/03/12 LogLogic TIBCO Software 136.6 - - - Data management solutions to monitor compliance - stance, and identify gaps and errors to tighten internal controls 03/30/12 NexR KT Cloudware 4.7 - - - - 03/29/12 CU Data Miner Akcelerant Advisors - - - - - 03/07/12 Syntergy Inc., SharePoint Solutions Metalogix Software - - - - - 03/05/12 Fetch Technologies Connotate Technologies - - - - - 03/02/12 Kontexto Sargas Capital 10.5 - - - - 02/17/12 Jumppost Groupon - - - - - 02/07/12 LeapFrogRx Model N 3.0 - - - - 02/05/12 alqemyiQ ISIS Capital Management - - - - - 01/23/12 Effiscience BearingPoint - - - - - 01/17/12 BigDataLabs Project X Labs - - - - - 01/17/12 CIC TNS Media Research - 4.7 - - - 12/30/11 Beyond Insight Impact Solutions Consulting - - - - - 12/02/11 Potomac Fusion, A Sotera Defense Solutions Sotera Defense Solutions - - - - - 12/01/11 Corticon Technologies Progress Software 23.0 - - - - 10/20/11 Vision.bi Keyrus (Israel) - - - - Solutions for tracking and analyzing the BI processes - and identification of bottle necks and weaknesses in the process 10/19/11 Aurix Avaya - - - - - 10/18/11 Endeca Technologies Oracle 1,100.0 - - - 10/12/11 RiverGlass Allen Systems Group - - - - 10/07/11 Alchemex Sage South Africa 10.2 - - - 10/02/11 Zettapoint EMC - - - - 09/28/11 Synaptris GBS Enterprises 1.3 - - - 08/09/11 Marketing Analytics Nielsen Holdings - - - - 07/28/11 InQuira Oracle - - - - Software platform including knowledge base - management, natural language search and analytics and reporting applications 07/26/11 e2e Analytix Bodhtree Solutions - - - - - Analytical and business intelligence solutions 06/01/11 Skywire Software Thomson Elite - - - - Enterprise software and services including business - intelligence system to manage vast amounts of information 05/23/11 Firmware Technologies Visi Inc - - - - - 05/09/11 Deloitte Managed Analytics Deloitte Consulting - - - - 05/09/11 Tap11 AVOS Systems - - - - Real-time business intelligence platform for - companies to monitor, engage, and measure the impact of their social media campaigns 05/04/11 Analyzd Klarna - - - - - www.redcapgroup.com Trans. Revenue Value [LTM] EBITDA Revenue EBITDA Major Business Focus [Target/Issuer] [LTM] Multiple Multiple - Solutions to visualize data geographically Software-as-a-Service business intelligence solutions to streamline commercial operations Business intelligence and data warehousing solutions 21.4x based on Microsoft technology Risk management solutions to energy and investment banking sectors Web-based, automated, real-time text mining and analytics software for social CRM Research analytics and business intelligence solutions for the financial services sector Solutions-driven master data management platform - and commercial data integration software solutions for enterprises Software solutions including business intelligence and data warehousing - Teradata data warehouse appliance platform Enterprise-grade analytics solutions and software for discovering insights from big data - Cloud computing and Hadoop data processing platforms Business intelligence reporting and business process improvement solutions for credit unions Web-based business intelligence software solutions Data management solutions for various industries and companies Software and services to acquire, analyze, and visualize streaming real time data Social media platform which allows users to map the physical world around them through pictures and text Cloud-based business intelligence applications for pharma and biotech Enterprise demand data management software solutions to manufacturers, retailers, and sales agents SaaS business analytics solution to identify opportunities and hedge risks along the value chain Location intelligence tools Social business intelligence solutions for businesses in China Analytic software applications and various enterprise information management capabilities Advanced intelligence, data fusion, and visualization technologies Business rules management solutions for companies to automate decision making processes Phonetic speech search and analytics technology solutions Unstructured data management, web commerce and business intelligence solutions Electronic discovery (eDiscovery), information collection, data management, and analysis solutions Develops Excel-based business intelligence solutions for small to medium enterprises Storage management, business intelligence - performance optimization and database consolidation solutions - Reporting and analysis solutions Market response modeling solutions to measure the impact of marketing on sales Collaboration and communications platform to distribute large sets of data for visualization Managed analytic solutions for user-specific reports, scorecards and dashboards Fraud prevention, risk management and business intelligence software Page I 15 Business Intelligence Announced Target/Issuer Date Buyers/Investors Trans. Revenue Value [LTM] 04/18/11 @WalmartLabs Wal-Mart Stores 300.0 - - - 04/15/11 TARGIT - 10.0 - - - 04/08/11 Datanomic Oracle - - - - 04/05/11 Overtone KANA Software - - - - 03/22/11 SAF Simulation, Analysis and Forecasting SAP - 15.6 2.6 - 03/21/11 Qlik Technologies - 122.0 226.5 29.9 7.6x 03/08/11 First Coverage YouDevise - - - - 03/03/11 Aster Data Systems Teradata 259.0 - - - 02/14/11 Vertica Systems Hewlett-Packard - - - - Real-time analytics platforms for communications, - financial services, Web 2.0 & gaming and healthcare industries 02/03/11 PredictiveMetrics SunGard Data Systems - - - - Statistical-based predictive scoring metrics and - analytical decision solutions for the B2C and B2B markets 01/23/11 Automsoft International - - - - - - Data management software solutions 01/10/11 InfoSTEP Saama Technologies 3.0 - - - Solutions and products in the areas of business - intelligence, data integration, technology and on demand 01/05/11 Obvient Strategies Ventyx - - - - 12/22/10 Aprimo Teradata 525.0 68.0 - 7.4x 12/08/10 NexR KT Corp - 0.3 - - 11/16/10 CognoVision Solutions Intel - - - - 11/07/10 Actian Garnett & Helfrich Capital - - - - 10/18/10 Data Foundations Software - - - - 10/04/10 09/22/10 09/20/10 Evolve24 Acsellerate Solutions Netezza Maritz Research eCommerce Industries International Business Machines 1,729.8 223.3 19.7 7.1x 08/05/10 Kickfire Teradata - - - - Database appliances to enable MySQL data - warehousing, business intelligence, workloads analysis and ad hoc queries 07/06/10 Greenplum EMC - - - - - 06/17/10 BeliefNetworks Benefitfocus - - - - - 06/15/10 06/08/10 Coremetrics Exalead International Business Machines Dassault Systemes 163.5 19.3 - 8.5x - 05/10/10 SIRA Deltek 8.9 - - - - 05/06/10 GemStone/S SpringSource - - - - - 04/09/10 QL2 Software Hale Global 14.0 - - - - 03/26/10 Computer Corporation of America Rocket Software - - - - - 03/25/10 Gilon Business Insight Ness Technologies 19.9 22.0 - 0.9x 03/25/10 Netrics TIBCO Software 10.5 - - - - 03/16/10 Control.IT Unternehmensberatung Taliance - 3.0 - - - 03/11/10 XTAQ eg solutions 0.3 0.6 - 0.3x - 03/09/10 Softwareiq Fujitsu - - - - - 03/01/10 Predictive Analytics Interthinx 7.7 - - - - 02/03/10 Initiate Systems International Business Machines 01/28/10 Siperian Informatica 01/11/10 AgileRay Cunet 01/08/10 Foresight TIBCO Software 01/04/10 Discovery Logic Thomson Reuters 01/04/10 Silver Creek Systems Oracle 12/08/09 Xenos Group Actuate www.redcapgroup.com EBITDA Revenue EBITDA Major Business Focus [Target/Issuer] [LTM] Multiple Multiple Big Data platforms to process data covering products and users Business intelligence tools to monitor and optimize performance indicators Enterprise data management and compliance screening software solutions Brand monitoring and engagement to various enterprises - Ordering and forecasting software for the trade, - logistics, and industrial sectors in Europe and North America User-driven business intelligence to create and share insights and analysis Web-based financial information management solutions Data management and advanced analytics solutions for enabling data storage and analysis of data sets 57.5x Packaged business intelligence solutions for the distributed asset industry Cloud-based integrated marketing management 0.0x software solutions Cloud computing and Hadoop data processing platforms Real-time audience-measurement and retailintelligence solutions - Data management solutions to transact, analyze, - and take automated actions across client’s business operations Enterprise software for organizations to manage data assets - Business intelligence software and consulting services - On-demand sales and business intelligence solutions 80.8x Data warehouse and analytics software solutions - Database software for business intelligence and data warehousing applications Semantic intelligence and analytics software to web publishers and advertising companies Digital marketing optimization solutions Software for enterprise and web search markets Performance intelligence software for project-based government contractors Distributed data store in-memory and on-disk for delivering data to applications in multiple formats On-demand data access platform for data management solutions Database management systems for enterprises Enterprise information management solutions and - consulting services for large and medium sized corporations in Israel - - - - - 130.0 24.6 -21.0 5.3x NM Intelligent database record matching software in the field of automated spelling and grammar correction Data warehousing applications to the real estate industry Business performance measurement solutions for organizations in the UK Web based user interface for business intelligence in the area of budget analysis and reports Scenario-based forecasting, stress testing, and predictive analytics solutions for retail lenders Master data management software solutions for organizations Lead performance optimization software and services for higher education and mortgage lending clients Healthcare business intelligence solutions - - - - - 30.0 - - - - - - - - Systems, data and analytics for real-time portfolio - management, decision support and information visualization - - - - 33.0 16.1 1.9 1.5x - Automated data mastering solutions Enterprise output management solutions for organizations 12.5x Page I 16 Business Intelligence Announced Target/Issuer Date Buyers/Investors Trans. Revenue Value [LTM] EBITDA Revenue EBITDA Major Business Focus [Target/Issuer] [LTM] Multiple Multiple 12/01/09 Sypherlink Saama Technologies - - - - 11/03/09 Datanomic DN Capital - - - - 10/09/09 Jaros Technologies Noetix - - - - 09/29/09 HyperRoll Oracle - - - - 08/24/09 Datasynapse TIBCO Software 27.7 24.7 -8.0 1.1x 07/28/09 SPSS International Business Machines 1,121.6 290.8 78.7 2.7x 07/08/09 Quadrum Consulting 1Spatial 0.3 0.5 - 0.6x - 06/25/09 InforSense ID Business Solutions 9.5 - - - - 06/02/09 TradeTrans nuBridges - - - - - 05/05/09 Exeros International Business Machines - - - - - 04/15/09 InSite Analytics Tango Management Consulting - - - - - 03/02/09 KPI On Line Bitam - - - - - 02/12/09 Applimation Informatica 35.6 - - - - 02/10/09 SwiftKnowledge - - - - - - 01/07/09 Monitor Analytics Clearway Technologies Partners - - - - - Products and solutions based upon heuristics- matching technology for automating data discovery and mapping processes Enterprise data management and compliance screening software solutions Packaged business intelligence and performance solutions - Data warehouse performance acceleration software Application service management software for data NM centers - Predictive analytics software and solutions for data 10.0x collection, statistics, modeling, and text analytics and deployment solutions\ Business intelligence software tools for financial, manufacturing, service, and retail sectors Enterprise business intelligence and reporting software solutions On-demand business intelligence, analysis, event monitoring, and reporting services Data relationship discovery and management company Retail market optimization and sales forecasting models solutions Business intelligence solution for analytical models for organizational functions Enterprise data management solutions for Oracle, SAP, PeopleSoft, and Siebel applications Web-based business intelligence software solutions Business intelligence software products for Microsoft Office SharePoint Source: Capital IQ Figures in $ million except multiples www.redcapgroup.com Page I 17 Business Intelligence Valuation Trends Price Performance Chart 7: Relative performance of Business Intelligence index (%), 01/01/2009 – 04/01/2014 Trend-1 500 Trend-2 450 400 350 300 250 200 150 100 S&P 500 Index Apr-14 Jan-14 Oct-13 Jul-13 Apr-13 Jan-13 Oct-12 Jul-12 Jan-12 S&P 500 IT Index Apr-12 Oct-11 Jul-11 Apr-11 Jan-11 Oct-10 Jul-10 Apr-10 Jan-10 Oct-09 Jul-09 Apr-09 0 Jan-09 50 BI Index Source: Capital IQ, Bloomberg, Redwood Capital For the purpose of analyzing the returns of companies in the business intelligence sector, we have created an index, comprised of companies which are either pure-play business intelligence or heavily focused on data management, analytics and business intelligence. We have then compared the performance of this index with the S&P 500 Information technology (IT) Index and the S&P 500 Index. As evident from the chart, the BI Index1 has outpaced both the S&P 500 and S&P 500 IT Indices by a considerable margin over the last 5 years. The outperformance began in 2009 on the back of valuehunting for IT stocks after being beaten down heavily in the second half of 2008. During this period, the BI Index generated a return of approximately 320% versus about 110% for the broader market and about 160% for the IT index, which includes all major IT stocks as its constituents. The years 2009 and 2010 were best in terms of return for the BI index, when it notched up gains of more than 100% and 50%, respectively. This can primarily be attributed to the strong performance of three companies: MicroStrategy, Teradata and Informatica. In 2009, the stock prices of both MicroStrategy and Teradata more than doubled, with Informatica, up 89%, not too far behind. Consecutive aboveestimates earnings by all three companies drove the gains. In 2010, the continued strength at Teradata (up more than 30%) and Informatica (up 70%) more than compensated for the weakness at MicroStrategy (-9%). A slew of rating downgrades followed by earnings miss in the third quarter of 2010 hurt MicroStrategy, while continued strong earnings and talks of takeover of growth companies by diversified players were the key catalysts of positive performance at the other two stocks. The trend continued in 2011 as well, but only until the beginning of the second half (H2) of the year. As highlighted in the chart (Trend 1), in H2 2011, all the indices witnessed a steep plunge in their values. At this time, unprecedented events such as US debt rating being downgraded and concerns of euro-zone debt crisis spiraling out of hands were weighing on investor sentiment. In H2 2011, the IT Index was slightly negative, while S&P 500 Index was down 5%. In comparison, the BI Index, being more volatile than the two indices, shed 24% of its value, much higher than its broader counterparts. In the following two years (2012-2013) the BI Index continued to mirror the direction of the other two indices, but was relatively more volatile and underperformed, with a return of 26% as compared to returns of 43% by the IT Index and 47% by the S&P 500 Index. Weak performance of major business intelligence stocks such as MicroStrategy (-14%) and Informatica (-18%) in 2012 weighed on the performance of the BI Index. MicroStrategy was pressured by management instability and weak earnings, while Informatica was hurt by slowdown concerns in the BI market. 2013 was a better year for the BI Index, especially the period between April-September (Trend 2), when the Index posted gains of 16% compared to approximately 7% each by the other two indices. This phenomenon was mainly driven by the IPO’s of Splunk and Tableau Software, which attracted investor’s attention towards business intelligence stocks. However, a pull-down in the last quarter of 2013 led by names such as Teradata, Qlik Technologies and Tibco Software offset this performance, leading to the BI Index delivering lower returns than the other two indices for the full year. www.redcapgroup.com Page I 18 Business Intelligence A report of weaker-than-expected earnings by Qlik Technologies and bleak guidance by the other two companies raised concerns over the industry growth. Since then, the BI Index continues to trail the broader indices to date, and has been flat in 2014 compared to returns of 3% and 2% earned by the IT Index and the broader market, respectively. Public Companies Analysis Multiples Snapshot* Name Price Mkt.Cap (Figures in $million except share price) Price/Sales Price/Earnings EV/EBITDA Revenue Growth 2014 2015 LTM 2014 LTM 2014 LTM Long term EPS growth (%) 2014 Actuate Corporation 5.97 281 2x 2x 41x 21x 15x 8x 12% -11% 2% Teradata Corporation 49.18 7,847 3x 3x 21x 17x 12x 9x 12% 6% 5% TIBCO Software Inc. 20.82 3,369 3x 3x 39x 18x 16x 10x 14% 8% 9% 116.73 1,319 2x 2x 16x 48x 24x 15x 25% 8% 7% Informatica Corporation 39.31 4,293 5x 4x 50x 24x 22x 13x 14% 12% 11% Qlik Technologies, Inc. 27.23 2,427 5x 4x n.a 108x 189x 52x 27% 18% 17% Datawatch Corporation 27.71 286 9x 7x n.a n.a n.a n.a 29% 29% 26% PROS Holdings, Inc. 32.25 941 6x 5x 273x 99x 94x 40x 25% 32% 20% Splunk, Inc. 71.12 8,385 28x 21x n.a n.a n.a 903x 26% 38% 34% Tableau Software, Inc. 77.74 4,958 21x 15x 701x n.a 447x n.a 49% 50% 35% Rocket Fuel Inc. 40.99 1,437 6x 3x n.a n.a n.a 281x 0% 81% 61% Average 8x 6x 163x 48x 102x 148x 21% 25% 21% Median 5x 4x 41x 24x 23x 15x 25% 18% 17% MicroStrategy Inc. Sources: Capital IQ, Redwood Capital * Data as on 04/02/2014 We note that many of the BI Index stocks are growth companies with either net losses or low earnings. Splunk and Tableau Software both have robust top-line and long-term earnings growth potential and hence, are valued at a substantial premium to their peers on a Price-to-Sales basis. Although market expectations of revenue and earnings growth propel stock valuations, we note that neither factor is seen by the market in isolation. For example, Rocket Fuel with substantially high revenue growth prospects has relatively subdued long-term earnings growth prospects due to its growth investments, leading to relatively lower valuations on a Price-to-Sales basis. On the other hand, MicroStrategy with modest top-line growth prospects trades below the peer median despite its robust earnings growth potential. Even well-established players such as TIBCO Software trade well below the median multiple, on modest revenue and earnings growth. Moreover, among peers, we believe cloud-based players such as Informatica command relatively higher valuations, despite their growth prospects being below the peer median. The BI Index is a market-capitalization weighted index and its constituents include MicroStrategy, Tableau Software, Splunk, Rocket Fuel, Teradata Corporation, Informatica Corporation, PROS Holdings, Datawatch Corporation, Qlik Technologies, TIBCO Software and Actuate Corporation. The data has been sourced from Capital IQ. 1 www.redcapgroup.com Page I 19 Business Intelligence Private Financing Private Financings Overview (2009 to 2013) Year # of Trans Total Capital Raised Average Trans Size Median Trans Size 2013 145 1,400.7 10.6 4.0 2012 126 871.1 7.6 3.0 2011 98 764.7 9.1 3.8 2010 93 477.0 5.5 2.5 2009 62 251.3 4.3 3.0 Total 524 3,764.9 7.9 3.0 Sources: Capital IQ The business intelligence industry has raised a total of $3.8 billion since 2009 from 524 private placement deals. During this time, the sector has been gaining increasing attention from investors, reflected in deal activity (both in terms of volume and dollar value) which has increased every year since 2009. Mean and median deal sizes have also increased over this period, with average transactions more than doubling from $4.3 million in 2009 to $10.6 million in 2013. Clustrix and iSign Media were the most active companies during this period, raising $54.5 million and $11.5 million, respectively. International expansion was seen as a major theme and was quoted as the purpose in many of the biggest deals during the period. The data for 2014 year to date shows that investor interest in the industry has not abated and we could see total capital raised during the current year easily surpass the previous year’s highs. In the first three months, there have been 45 deals and a total of $1.3 billion has been raised, compared to 34 deals and a total of $236 million for the first three months of 2013. While the median deal value has risen slightly to $4.55 million, the average deal value has gone up significantly to reach $35.06 million. In the biggest deal of the year by far, Cloudera raised $740 million from Intel Capital. 2013 was the busiest of the past five years for private placement transactions in the sector. Deal volume was up by 15% over 2012, to 145 and total capital raised grew by 61% to $1.4 billion, crossing $1 billion for the first time. Average deal value crossed $10 million ($10.61 million) and median deal value crossed $4 million ($4.02 million), also a first for both in the last five years. 2013 saw the return of bigger deals as there were three transactions with values greater than $100 million. MongoDB raised $150 million in a deal that reportedly valued it at $1.2 billion. The company planned to use the funds to further develop its core product and its new managed services offerings. In 2012 transaction volume increased 29% from 2011, to 126. This was despite the total funds raised during the year increasing only 14%. Deal sizes contracted during the year and the largest transaction was of $65 million by Cloudera. This was Cloudera’s sixth round of capital raising in four years. Another large financing in 2012 was Rocket Fuel’s $50 million round from existing and new investors. While deal volume stayed fairly similar in 2011 compared to 2010, total deal value increased by a big margin (+61%) to $765 million. Capital raised from a single transaction crossed $100 million for the first time in three years. OSISoft sold a minority stake to VC investors for a consideration of $135 million, with the proceeds earmarked for international expansion. Deal activity increased significantly in 2010 with deal volume increasing 50% and total funds raised almost doubling. Perth based Firmware Technologies raised $37 million in September to facilitate listing on the Frankfurt Stock Exchange and fuel further growth through both organic and inorganic routes. Additionally, 1010data received a $35 million equity investment from Norwest Venture Partners, also to be used to drive further growth. 2009 was the least active period for the industry during the last five years, with as few as 62 deals consummated and $251 million raised. Additionally, the deals announced during the year were smaller in size and the largest deal of the year was of AudienceScience (a global digital marketing technology company) raising $20 million from its existing investors. AudienceScience planned to use the funds for growth, research & development and international expansion. www.redcapgroup.com Page I 20 Business Intelligence Intel’s investment in Cloudera In March 2014, Cloudera raised a total of $900 million from multiple investors. Out of this, it raised 160 million from T. Rowe Price Group, MSD Capital and Google Ventures. The remaining funds ($740 million) were provided by Intel Capital for an 18% stake in the company, valuing Cloudera at $4.1 billion. The deal is interesting for a number of reasons. After its investment in Cloudera, Intel planned to stop development of its own customized version of Hadoop, proving its confidence in Hadoop and Cloudera’s solution. Also, the deal came on the back of Hortonworks announcing a $100 million investment, valuing it at over $1 billion and the two deals show the valley’s interest and optimism for Big Data analysis market. www.redcapgroup.com Page I 21 Business Intelligence Global Private Placement Deals in Business Intelligence (2009 to 2014 YTD March) Date Target/Issuer 03/27/14 Cloudera 740.0 03/19/14 Platfora 38.0 03/18/14 Cloudera 160.0 - 03/07/14 03/05/14 03/05/14 03/05/14 03/05/14 Rifiniti Oilfield Intel iWebGate Opentracker Social Honey 2.2 0.2 0.0 0.0 Seed - 02/28/14 Lotame Solutions 02/28/14 02/28/14 02/27/14 02/26/14 02/26/14 02/25/14 02/24/14 02/24/14 Radius Networks Nebulab Technologies TipBit DataRPM Argos Risk LLC CityAds Media Transzap ProspX 02/18/14 Akita 02/18/14 Crayon Data 1.2 - SPRING SEEDS Capital Pte Ltd; Jungle Ventures Business and technology platform that democratizes the use of big data 02/13/14 Klipfolio 1.6 BDC Venture Capital; CommonAngels; Acadia - Woods Partners, ; BOLDstart Ventures; Mistral Venture Partners Cloud-based Web and mobile dashboard solutions 02/11/14 02/10/14 Platfora InfiniDB 7.5 - Citi Ventures, - McDonnell Ventures Data management software Analytic data platforms 02/07/14 NuoDB 16.2 Hummer Winblad Venture Partners; - Morgenthaler; Longworth Venture Partners; Dassault Systemes SA (ENXTPA:DSY) Executive management platform as a SaaS solution 125.0 Greylock Partners; Institutional Venture Partners; T. Rowe Price Group, (NasdaqGS:TROW); Salesforce.com, Inc (NYSE:CRM); Fidelity Investments; TPG 3 Growth; GGV Capital; Morgan Stanley Investment Management ; Viking Global Investors L.P.; Mercato Partners; Dragoneer Investment Group, Enterprise analytics services 02/05/14 Domo 02/03/14 02/03/14 01/31/14 01/30/14 01/29/14 01/29/14 Secure Earth Technologies DataFox Intelligence Deposco WhereScape wiseio BlueConic 01/28/14 Altiscale 01/28/14 01/28/14 Zikk Software Naehas 01/27/14 01/22/14 Round of Financing Buyers/Investors 15.0 0.8 0.0 8.6 6.0 1.3 5.0 2.4 - - Intel Capital Battery Ventures; Cisco Systems, (NasdaqGS:CSCO); Allegis Capital; Sutter 3 Hill Ventures; In-Q-Tel,; Tenaya Capital; Andreessen Horowitz; Citi Ventures, Enterprise analytic data management Real-time business intelligence Data management software Network security management Website statistics measurement Web solution to source ratings and reviews Mobile proximity technologies Cloud based data visualisation software Personal business intelligence tools Business intelligence and analytics Online business-to-business credit risk management tools Data management software Internet-based financial workflow solutions Business intelligence solution Geekdom, LC, Investment Arm Ignition Partners InterWest Partners; CIT GAP Funds Klever Internet Investments Limited Accel-KKR The National Digital Research Centre Limited, Investment Arm - 2.0 - Autogrid Systems 12.8 3 MemSQL 35.0 2 01/10/14 01/08/14 01/07/14 01/03/14 Data management software 1 1 1 - - 01/14/14 Enterprise analytic data management Data management software Seed 1 1 01/21/14 01/17/14 01/17/14 01/15/14 T. Rowe Price Group, (NasdaqGS:TROW); MSD Capital, L.P.; Google Ventures Hub Angels Investment Group; Nauta Capital Rockstart Accelerator Rockstart Accelerator Major Business Focus [Target/Issuer] Battery Ventures; Emergence Capital Partners; 4 TrueBridge Capital Partners; R.J. Finlay & Co.; Sozo Ventures 2.8 1.5 5.0 10.0 4.1 4.0 Advanced Manufacturing Control Systems 4C Insights Row Sham Bow Aprefis Confer Technologies 01/22/14 Amount Cavalry Management Group; Google Ventures Pioneer Capital Partners Voyager Capital Sigma Prime Ventures Accel Partners; Sequoia Capital; General Catalyst Partners; AME Cloud Ventures Wadi Ventures Foundation Capital; Voyager Capital; E.ON SE, Investment Arm Accel Partners; First Round Capital; Khosla Ventures; Data Collective Highland Capital Partners; Investec Ventures Ireland Ltd Jump Capital Wayra Investigación y Desarrollo, S.L.U. Matrix Partners; North Bridge Venture Partners 32.1 - 5.0 0.8 0.1 8.0 2 1 GraphCast 8.1 CrossLink Capital,; Giza Venture Capital; 1 Correlation Ventures; Kapor Capital; 500 Startups; Quest Venture Partners eyeQ Vistapointe Wunderdata Review Trackers 0.0 2 Seed - DreamIt Ventures BVI Investment Fund West Tech Ventures gener8tor Real-time big data sales tools for sales processes Embedded systems and software solutions Retail intelligence SaaS for supply chain Data warehousing software solutions Big data analytics solutions SaaS-based online customer engagement platform Cloud services for Hadoop dial tone operations Network monitoring software solutions Data management software Software systems for energy sector for forecasting and demand management Real-time analytics platform Integrated environmental software and solutions Data analytics and social intelligence platform Analytics service for application developers Pricing optimization platform Network security management Data visualization and infographics Retail intelligence Cloud-based business intelligence solutions SaaS BI solutions SaaS review monitoring and management tool Source: Capital IQ www.redcapgroup.com Page I 22 Business Intelligence Sector Spotlight - Companies Big Data 1010data 750 Third Avenue, 4th Floor, New York, NY 10017, USA www.1010data.com Sandy Steier- Co-founder and CEO Big data discovery and data sharing solutions Apixio 1 825 S Grant St #210, San Mateo, CA 94402, USA www.apixio.com Shawn Dastmalchi- CEO Cloud-based solutions for clinical data integration and big data analytics Chiliad 2201 Cooperative Way, Suite 600, Herndon, VA 20171, USA www.chiliad.com Christine Maxwell- CEO Iterative discovery, virtual consolidation and contextual extraction of data across various sources Cloudera 1001 Page Mill Road, Bldg 2, Palo Alto, CA 94304, USA www.cloudera.com Tom Reilly- CEO Unified platform built on Apache Hadoop to store, process and analyze business-critical Big Data DataStax 3975 Freedom Circle, Santa Clara, CA 95054, USA (San Francisco Bay Area) www.datastax.com Billy Bosworth- CEO Integration of a big data platform with analytics for search across multiple data sources Exasol Neumeyerstraße 48, 90411 Nuremberg, Germany www.exasol.com Aaron Auld- CEO Data mining, warehousing and analytics for Big Data and Value Data, and business intelligence solutions eXelate 7 West 22nd Street, 9th Floor, New York, NY 10010, USA http://exelate.com Mark Zagorski- CEO Creation of online, offline, and custom data sets through direct data collection for digital marketing decisions Great Bay Software 100 Main Street, Suite 250, Dover, NH 03820, USA http://greatbaysoftware.com Tim Butler- CEO Endpoint profiling and management, identity monitoring and rogue device detection on enterprise networks Guavus 1820 Gateway Drive, Suite 250, San Mateo, CA 94404, USA www.guavus.com Manish Goel- CEO Operational intelligence through real-time decision-making applications across business processes www.redcapgroup.com Page I 23 Business Intelligence Hortonworks 3460 W. Bayshore Rd, Palo Alto, CA 94303, USA http://hortonworks.com Rob Bearden- CEO Fully open-source Apache Hadoop data platform to run Hadoop-based applications on existing IT infrastructure HPCC Systems 1000 Alderman Dr, Alpharetta, GA 30005, USA http://hpccsystems.com Mark Kelsey - CEO (LexisNexis) Open-source platform alternative to Hadoop, designed to provide solutions for big data issues for enterprises Infochimps 1214 W. 6th Street, Ste 120, Austin, TX 78703, USA www.infochimps.com Jim Kaskade - CEO Cloud-based big data platform-as-a-service offering across multiple analytical environments Kognitio 260 Madison Avenue, 8th Floor, New York, NY 10016, USA www.kognitio.com Steve Millard- CEO Solutions for big data analysis on an intuitive, parallel platform, and in-memory analytics for data scientists Lokad 10 rue Philippe de Champagne, 75013 Paris, France www.lokad.com Joannès Vermorel- Founder Big data solutions such as inventory optimization for retail, eCommerce and wholesale, and consulting services MapR Technologies 2860 Zanker Road, Suite 109, San Jose, CA 95134, USA www.mapr.com John Schroeder- Co-founder and CEO Hadoop-based development and deployment of big data analysis solutions, and easy cluster management Metamarkets 625 2nd St, Suite #230, San Francisco, CA 94107, USA http://metamarkets.com Mike Driscoll- Founder & CEO Real-time big data analytics platform for digital advertising companies Metric Insights 123 10th Street, San Francisco, CA 94103, USA www.metricinsights.com Marius Moscovici- CEO Metadata aggregation and context-based data analytics built upon in-house KPI Warehouse technology NGDATA Sint-Salvatorstraat 18/303, 9000 Gent, Belgium www.ngdata.com Luc Burgelman- CEO Integrated solution to combine Big Data management platform with consumer intelligence solutions www.redcapgroup.com Page I 24 Business Intelligence RainStor 321 Pacific Avenue, San Francisco, CA 94111, USA http://rainstor.com John Bantleman- CEO Enterprise data management solutions scalable across on-premise, in the cloud and Hadoop platforms (native) ScaleMP 2175 Lemoine Ave. Suite 401, Fort Lee, NJ 07024, USA www.scalemp.com Shai Fultheim- Founder & CEO Virtualization for in-memory high-end computing ScaleOut Software 10500 NE 8th Street Suite 1775, Bellevue, WA 98004, USA www.scaleoutsoftware.com Dr. William L. Bain- Founder & CEO In-memory distributed data grid solutions WebAction 575 Middlefield Road, Suite 100, Palo Alto, CA 94303, USA www.webaction.com Ali Kutay- Chairman and CEO Real-time Big Data server for processing data-in-motion www.redcapgroup.com Page I 25 Business Intelligence Unstructured data mining CallMiner 12730 New Brittany Boulevard, Suite 200, Fort Myers, FL 33907, USA callminer.com Terry Leahy- CEO Real-time speech analytics solutions Clarabridge 11400 Commerce Park Dr. Suite 500, Reston, VA 20191, USA clarabridge.com Sid Banerjee- Co-founder & CEO Customer experience management solution including analytics of customer feedback across multiple channels ClickFox 2000 S. Colorado Blvd Tower 1, Suite 2300, Denver, CO 80222, USA www.clickfox.com Marco G. Pacelli- CEO Advanced analytics and diagnostics solutions for customer experience journeys across channels Datameer 2040 Pioneer Court, San Mateo, CA 94403, USA www.datameer.com Stefan Groschupf - CEO Hadoop-based Big Data analytics application enCapsa 822 A1A N., Suite 310, Ponte Vedra Beach, FL 32082, USA encapsa.com Nan Kreamer - CEO Platform to facilitate the storage, exchange and integration of structured and unstructured data Karmasphere 19200 Stevens Creek Blvd, Suite 130, Cupertino, CA 95014, USA www.karmasphere.com Gail Ennis- CEO Hadoop-based Big Data analytics solutions to offer customer insights Kooaba Förrlibuckstrass 178, Zürich, ZH 8005, Switzerland www.kooaba.com Till Quack- Co-Founder Image recognition software on mobile devices Mattersight 200 S. Wacker Dr. Suite 820, Chicago, IL 60606, USA www.mattersight.com Kelly Conway- CEO Analytics solutions to optimally route customers to the best available employee and predict outcomes Nexidia 3565 Piedmont Road NE Building Two, Suite 400, Atlanta, GA 30305, USA www.nexidia.com John Willcutts- CEO Audio and video content search solutions www.redcapgroup.com Page I 26 Business Intelligence Platfora 1300 S El Camino Real, 6th Floor, San Mateo, CA 94402, USA www.platfora.com Ben Werther- Founder & CEO Hadoop-based Big Data analytics software TEMIS TOUR MATTEI - 207 rue de Bercy 75012, Paris, France www.temis.com Eric Bregand- CEO Solutions to identify and extract targeted data for semantic content enhancement www.redcapgroup.com Page I 27 Business Intelligence Databases Aerospike 2525 E Charleston Road, Suite 201 Mountain View, CA 94043, USA www.aerospike.com Joe Gottlieb- CEO Flash-optimized real-time in-memory NoSQL database Basho Technologies 700 Massachusetts Ave, 2nd Floor, Cambridge, MA 02139, USA basho.com Chester Davenport- Executive Chairman Developer of distributed database software, Riak Couchbase 2440 West El Camino Real Suite 101, Mountain View, CA 94040, USA www.couchbase.com Bob Wiederhold- President and CEO Document-oriented NoSQL database technology FoundationDB 8245 Boone Blvd. Suite 340, Vienna, VA 22182, USA https://foundationdb.com David Rosenthal- Co-Founder & CEO NoSQL distributed database with support for ACID transactions GridGain 1065 East Hillsdale Blvd Suite 220, Foster City, CA 94404, USA www.gridgain.com Abe Kleinfeld- CEO In-memory computing platform for real-time Big Data processing Hadapt 614 Massachusetts Ave., 4th Floor, Cambridge, MA 02139, USA https://hadapt.com Justin Borgman- Co-founder & CEO Big Data Analytics with a unified HADOOP and SQL platform Hypertable 1799 Old Bayshore Highway, Suite 138 Burlingame CA 94010, USA http://hypertable.com Doug Judd- Founder & CEO Open-source NoSQL database storage and analysis solutions based on Google’s proprietary BigTable MongoDB 229 W 43rd Street, 5th Floor, New York, NY 10036, USA www.mongodb.com Max Schireson- CEO Open-source data management solutions through a NoSQL database Neo Technology 111 East 5th Avenue, San Mateo, CA 94401, USA www.neotechnology.com Emil Eifrem- CEO Data management and analysis in the form of graph databases www.redcapgroup.com Page I 28 Business Intelligence NuoDB 215 First Street, Cambridge, MA 02142, USA www.nuodb.com Barry Morris- Co-founder & CEO Geographically distributed cloud-based DBMS Sqrrl 130 Prospect St., Second Floor, Cambridge, MA 02139, USA http://sqrrl.com Mark Terenzoni- CEO NoSQL database built on Apache Accumulo and Hadoop with ability to support analytics, search and graphs Starcounter Nybrokajen 5 111 48 Stockholm, Sweden www.starcounter.com Kristoffer Lundegren- CEO In-memory NewSQL database management that can handle huge data volumes reliably and with consistency www.redcapgroup.com Page I 29 Business Intelligence Predictive Analytics Angoss 111 George Street, Suite 200, Toronto, Ontario M5A 2N4, Canada www.angoss.com Martin Galligan- CEO Predictive analytics and business intelligence software for data-driven decision making Applied Predictive Technologies 901 North Stuart Street, Suite 1000 Arlington, VA 22203, USA www.predictivetechnologies. com Anthony Bruce- CEO Cloud-based predictive analytics for strategic decision making C9 177 Bovet Road #520 San Mateo, CA 94402, USA www.c9inc.com Michael Howard- CEO Cloud applications for Big Data analysis and data visualization to optimize revenues Opera Solutions 10 Exchange Place, 11th Floor Jersey City, New Jersey 07302, USA www.operasolutions.com Arnab Gupta- CEO Predictive business intelligence and Big Data analytics Revolution Analytics 2570 W. El Camino Real, Suite 222 Mountain View, CA 94040, USA www.revolutionanalytics.com Dave Rich- CEO Predictive analytics and data visualization tools to analyze and interpret large sets of data Salford Systems 9685 Via Excelencia, Suite 208, San Diego, CA 92126, USA www.salford-systems.com N/A Data mining and predictive analytics for making strategic decisions StatSoft 2300 East 14th Street, Tulsa, OK 74104, USA www.statsoft.com Dr. Paul Lewicki- CEO Analytics and data visualization software to increase productivity, streamline operations and regulatory compliance www.redcapgroup.com Page I 30 Business Intelligence Social BI Lyzasoft 621 17th Street, Suite 2800 Denver, CO 80293, USA www.lyzasoft.com Scott Davis- Co-founder & CEO Data analytics for the field of social business intelligence and decision making Panorama 164 Eglinton Avenue East Suite #100, Toronto, ON M4P 1G4, Canada www.panorama.com Eynav Azarya- CEO Advanced analytics to get relevant and insightful data for business decision making Simply Measured 2211 Elliott Ave, Suite 310, Seattle, WA 98121, USA http://simplymeasured.com/ Adam Schoenfeld- Co-founder & CEO Social media monitoring and analytics, competitive analysis and data reporting Yellowfin Level 46, 360 Elizabeth Street, Melbourne VIC 3000, Australia www.yellowfinbi.com Glen Rabie- Co-founder & CEO Business intelligence platform to monitor and analyze business parameters www.redcapgroup.com Page I 31 Business Intelligence Web, Cloud, SaaS, mobile and self service BI Actian 500 Arguello Street, Suite 200 Redwood City, CA 94063, USA www.actian.com Steve Shine- CEO Platform for data discovery for predictive and contextual analytics Actuate 951 Mariners Island Boulevard San Mateo, CA 94404, USA www.actuate.com Peter I. Cittadini- CEO Personalized analytics and insights Acunu 99 Charterhouse Street, London EC1M 6HR, UK www.acunu.com Chris Gomersall- CEO Self-service business intelligence on real time, streaming data Arcplan 1265 Drummers Lane, Glenhardie Three, Suite 106 Wayne, PA 19087, USA www.arcplan.com Roland Hoelscher- CEO Business intelligence, analysis & planning applications Attensity 2479 East Bayshore Road Suite 195 Palo Alto, CA 94303, USA www.attensity.com Howard Lau- Chairman & CEO Bilander Group 302 Mt. Bradford Way West Chester, PA 19382 USA bilandergroup.com Bob Scott- Co-founder Social web analytics Data analysis & reporting to support financial strength BIME 1 place Francis Ponge. 34000 Montpellier, France www.bimeanalytics.com Rachel Delacour- Co-founder & CEO Business intelligence to connect and analyze data Birst 153 Kearny St., San Francisco, CA, 94108, USA www.birst.com Brad Peters- Co-Founder & CEO Cloud based business intelligence solutions Bitam 11710 Plaza America Drive, Suite 2000 PMB 3A, Reston, VA 20190 E.E.U.U., USA www.bitam.com David Abdo- CEO Business intelligence and enterprise performance management software solutions www.redcapgroup.com Page I 32 Business Intelligence CaptainDash 86 rue de la fontaine au roi, Paris 75011, France www.captaindash.com Bruno Walther- Founder Big data analysis for marketers Celebrus Technologies Venture West New Greenham Park, Newbury, RG19 6HN, UK www.celebrus.com Simon Burton- CEO Solutions to capture, contextualize and deliver real-time data on individual behaviors across channels Connotate 120 Albany Street, Tower II, 4th Floor New Brunswick, NJ 08901 www.connotate.com Keith Cooper- CEO Web data extraction and monitoring solutions CrownPeak 5880 W. Jefferson Blvd. Unit G Los Angeles, CA 90016, USA www.crownpeak.com Jim Howard- CEO SaaS-based management and optimization solutions provider to manage web content Datawatch 271 Mill Road, Quorum Office Park Chelmsford, MA 01824 USA www.datawatch.com Michael A. Morrison- CEO Visual data discovery solution to gain insights from structured and unstructured data Domo 772 East Utah Valley Drive, American Fork, UT 84003, USA www.domo.com Josh James- Founder & CEO Data integration & analytics on real time basis Dundas 500 – 250 Ferrand Drive Toronto, ON M3C 3G8, Canada www.dundas.com Troy Marchand- Co-founder & CEO Data visualization and dashboard solutions Foresight Intelligence 7077 East Marilyn Road, Building 6 Suite 150 Scottsdale, AZ 85254, USA www.foresightintelligence. com Dale Hanna- CEO Data integration & analysis solutions GoodData 111 Sutter Street, 4th Floor San Francisco, CA 94104, USA www.gooddata.com Roman Stanek- Founder & CEO Cloud-based business intelligence solution for self-service discovery www.redcapgroup.com Page I 33 Business Intelligence Information Builders Two Penn Plaza, New York, NY 10121-2898, USA www.informationbuilders. com Gerald D. Cohen- CEO Business intelligence, enterprise integration and data integrity solutions iDashboards 900 Tower Drive, 4th Floor, Troy, Michigan 48098, USA www.idashboards.com Shadan Malik- CEO Data visualization software through dynamic dashboards to display key metrics to help decision-making Jaspersoft 350 Rhode Island St, Ste 250, San Francisco, CA 94103, USA www.jaspersoft.com Brian Gentile- Chairman & CEO Embeddable, cost-effective reporting and analytics platform to display timely, actionable data Jedox Bismarckallee 7a, 79098 Freiburg im Breisgau, Germany www.jedox.com Kristian Raue- Founder & CEO Excel add-in to perform business intelligence and performance management tasks within MS Excel Jinfonet Software 9420 Key West Avenue, Rockville, MD 20850, USA www.jinfonet.com Bing Yao- CEO Java based data reporting solution that delivers highly customizable business intelligence Klipfolio Suite 200, 176 Gloucester St., Ottawa ON K2P 0A6, Canada www.klipfolio.com Allan Wille- President, Co-founder & CEO Data visualization solutions through dashboards to aid decision-making across the organization Leftronic 459 Fulton St #204, San Francisco, CA 94102, USA www.leftronic.com Rajiv Ghanta- Co-founder & CEO Aggregates key metrics in real-time and provides easy data visualization on a dashboard Logi Analytics 7900 Westpark Drive, Suite A200 McLean, VA 22102, USA www.logianalytics.com Brett Jackson- President & CEO Development platform to create entire web-based BI applications quickly and easily MeLLmo 120 S. Sierra Ave, Solana Beach, CA 92075, USA www.roambi.com Santiago Becerra- Chairman & CEO Provides apps so employees can access company information on mobile devices and take decisions on-thego www.redcapgroup.com Page I 34 Business Intelligence OnDemand Analysis 2240 N. Interstate Avenue Portland, Oregon 97227, USA http://ondemandanalysis. com Brad Coulon- Founder Cloud-based solution for viewing and analyzing data within excel Pentaho Corp Citadel International, Suite 340 5950 Hazeltine National Dr. Orlando, FL 32822, USA www.pentaho.com Quentin Gallivan- Chairman & CEO Provides data integration, business analytics and big data solutions PivotLink Corp One Post Street Suite #825, San Francisco, CA 94104, USA www.pivotlink.com Bruce Armstrong- CEO Cloud based business intelligence platform with SaaS focusing on merchandising and marketing analytics PrecisionPoint Software Abbey House, Grenville Place, Bracknell, Berkshire RG12 1BP, UK www.precision-point.com Michael Evans- Founder & CEO Excel-based BI solution for the ERP mid-market with web publication and distribution capability Pyramid Analytics 151 Kingfordsweg Amsterdam, 1043 GR, Netherlands www.pyramidanalytics.com Omri Kohl- Co-founder & CEO A comprehensive web-based BI dashboard with data mining, analytics and reporting capabilities QlikTech International 150 N. Radnor Chester Road Suite E120, Radnor, PA 19087, USA www.qlik.com Lars Björk- CEO Intelligence and Analytics Platform that empowers users by driving innovative decision-making Saama Technologies 900 E Hamilton Avenue, Suite 200 Campbell, CA 95008, USA www.saama.com Suresh Katta- Founder & CEO Data integration and analytics solution to drive informed decision making Salient Corporation 203 Colonial Drive, Horseheads, New York 14845, USA www.salient.com Guy Amisano- Founder Scalable, in-memory data mining and analytics systems to measure value added with simple visualization tools SeeMoreData Suite 8005, 619 Doncaster Road, Doncaster, VIC 3108, Australia www.seemoredata.com Ferenc Mantfeld- Founder & CEO Tools for consolidated BI & reporting on interactive dashboards with graphical interfaces www.redcapgroup.com Page I 35 Business Intelligence SiSense 36-A Hanamal St., Tel Aviv 63506, Israel www.sisense.com Amit Bendov- CEO Self-service business intelligence solutions by connecting multiple data sources Targit Aalborgvej 94, 9800 Hjørring Denmark www.targit.com Morten Sandlykke- Founder & CEO Business intelligence platform offering data discovery and self-service analytics tools Think Big Analytics 520 San Antonio Road, Suite 210 Mountain View, CA 94040, USA www.thinkbiganalytics.com Ron Bodkin- Founder & CEO Big Data strategy and consulting services for implementing solutions based on open-source platforms www.redcapgroup.com Page I 36 Business Intelligence Enterprise Performance Management Adaptive Insights 3350 W. Bayshore Road, Suite 200 Palo Alto, CA 94303, USA www.adaptiveinsights.com John Herr- CEO Cloud-based business intelligence and corporate performance management solutions BOARD International Via Balestra 18, 6900 Lugano, Switzerland www.board.com/in Giovanni Grossi- CEO Integrated offering for corporate performance management and business intelligence HCG Software 2110 SW Jefferson Street Suite 300 Portland, OR 97201, USA www.hcgsoftware.com Scott Stanton- Founder & CEO Enterprise performance management and analytics solutions Host Analytics 101 Redwood Shores Pkwy, Suite 101 Redwood City, CA 94065, USA www.hostanalytics.com Dave Kellogg- CEO Cloud-based enterprise financial applications for planning, reporting and analytics InPhase 2-4 Packhorse Road, Gerrards Cross, Buckinghamshire, SL9 7QE, UK www.inphase.com Robert Hobbs- Founder & CEO Business intelligence and performance management platform Mood International 5 Innovation Close, York Science Park, York YO10 5ZF, UK www.moodinternational.com George Davies- CEO Advanced software applications for enterprise management improvement Prognoz 54, Stakhanovskaya St., Perm, Russia www.prognoz.com Dmitriy Andrianov- Founder & CEO Advanced analytics and visual discovery solutions River Logic 8150 N. Central Expressway Suite 1625,Dallas, TX 75206, USA www.riverlogic.com Kevin Howe- Chairman & CEO Prescriptive modeling and analytics platform Systar 171 bureaux de la Colline 92213 Saint-Cloud Cedex, France www.systar.com Guy Kuster- Chairman & CEO Business activity monitoring and risk management solutions www.redcapgroup.com Page I 37 Business Intelligence Tagetik Via Roosevelt,103 55100 Lucca, Italy www.tagetik.com Pierluigi Pierallini- President & CEO Corporate performance management and business intelligence solutions www.redcapgroup.com Page I 38 Business Intelligence Redwood Capital Group is an investment banking firm serving the technology, communications and media & business services industries. The firm focuses on mergers & acquisitions, debt and equity financings, and financial advisory services for its clients worldwide. New York Los Angeles 950 Third Avenue, Suite 2001, New York, NY 10022 1100 Glendon Avenue, Suite 905 LA, CA 90024 Tel: +1 212 508 7100 Tel: +1 310 696 4001 Fax: +1 212 508 7102 Fax: +1 310 507 0263 Geneva Milan (Strategic Alliance) 17 rue du Switzerland Cendrier, 1202 Geneva Livolsi & Partners Largo Augusto, 3 20122 Milan Italy Tel: +41 (22) 518 07 83 Tel: +39 (02) 777 991 Fax: +41 (22) 839 72 49 Fax: +39 (02) 777 993 90 Paris (Joint Venture) London (Joint Venture) 8 rue Halévy, 75009 Paris France 42 Brook Street, London W1K 5DB United Kingdom Tel: +33 1 58 18 39 00 Fax: +33 1 53 43 09 76 Tel: +44 20 7112 7777 Fax: +44 20 7900 2329 Munich (Joint Venture) Berlin (Joint Venture) Theatinerstr. 42, 80333 München Germany Torstr. 33, 10119 Berlin, Germany Tel: +49 89 1490 265-25 Tel: +49 30 60 9889 070 Fax: +49 89 1490 265-13 www.redcapgroup.com For Information: James Turino Hadrien Kulik Partner, Redwood Capital Group Associate, Redwood Capital Group [email protected] [email protected] 212.508.7108 212.508.7114 Copyright 2014 Redwood Capital Group LLC. Redwood Capital is the marketing name for Redwood Capital Group and its subsidiaries. All securities transacted through RCG, LLC member FINRA/SIPC, a wholly-owned subsidiary of Redwood Capital Group. Additional information can be found about FINRA at www.finra.org and SIPC at www.sipc.org. This report is published solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any security. The information herein is based on sources we believe to be reliable but is not guaranteed by us and we assume no liability for its use. Any opinions expressed herein are statements of our judgment on this date and are subject to change without notice. www.redcapgroup.com Page I 39
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