5-6 MAY 2015

5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Post-Show
Analysis
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
the event
This year’s edition of Tela Viva Mobile
focused on the app industry and mobile
operators’ strategy of reinventing
themselves in the market for mobile
content. The highlights included a
panel session with the CEOs of three
Latin American companies whose
apps are enjoying global success: Easy
Taxi, Perguntados, and PlayKids. They
shared with the audience their success
stories and the lessons learned as
they expanded internationally. Another
exciting panel session discussed how
the venture capital industry in Brazil
is investing in mobile tech startups,
with participation by an accelerator, an
investment fund, a startup, and Zenvia, a
mobile service company that is planning
to hold an IPO in the near future.
There were also sessions on mobile
marketing, especially programmatic
media buying and location-based services,
and on music streaming. In the former,
representatives of digital agencies,
DSPs and ad networks discussed how
to improve the segmentation of mobile
campaigns to optimize the advertiser’s
investment. In the latter, representatives
of streaming services, a record label, and
the Brazilian broadcasting association,
ABERT, discussed the migration from
downloading to streaming and its impact
on consumer behavior and business
models
The 2015 edition of Tela Viva Mobile
also included a panel session on mobile
content in Latin America organized in
partnership with MEF, a panel session
with representatives of Claro, Oi and
Vivo on telcos’ strategies for value
added services (VAS), and a foreign
guest speaker on Flipboard’s Latin
content, as well as other presentations
on a range of topics.
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
numbers
quantitative analysis
45
502
Speakers
Attendees
9
Sponsors
4
Supports
PANTONE 300 PC
C:100 M:40 Y:0 K:0
R:0 G:90 B:170
#0066A8
PANTONE 130 PC
C:0 M:35 Y:85 K:0
R:255 G:190 B:20
#FFC233
secundarios
primarios
Sponsors
PANTONE 297
C:80 M:20 Y:0 K:0
R:0 G:9158 B:220
#0099DB
PANTONE 1525
C:0 M:75 Y:100 K:0
R:255 G:100 B:30
#FF6600
PANTONE 165 PC
C:0 M:50 Y:100 K:0
R:245 G:130 B:30
#FF9900
PANTONE 428 PC
C:0 M:0 Y:0 K:20
R:205 G:205 B:205
#CCCCCC
PANTONE Cool Gray 9 PC
C:0 M:0 Y:0 K:50
R:145 G:145 B:145
#999999
PANTONE Process Black PC
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
#000000
PANTONE 425 PC
C:0 M:0 Y:0 K:80
R:58 G:58 B:58
#333333
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
profile
of Attendees
7%
24%
Director
CEO
10%
Manager
25%
VP / Partner
10%
Engineer
Analyst
Consultant/ Specialist/
Coordinator
10%
2%
7%
Assistant
5%
Press
29%
15%
16%
9%
9%
7%
3%
8%
2%
1%
1%
Digital media
Equipment vendors, service providers
Multiple service operators
Ad agencies, print media
Programmers, broadcasters, distributors
Companies
Independent professionals
Producers
Consultants
Government
Associations
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
gallery
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
gallery
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Awards
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Awards
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Speakers
Marlon Luz
Agustín Gutierrez
Fernando Padovan
Alexandre De Freitas
Filipe Rosa
Boku
Deezer Para América Latina
Alexandre Fernandes
Guilherme Brito
Maximo Cavazzanni
Andre Garzia
Mozila Foundation
Boaz Litai
Guilherme Mamede
Nabor Coutinho
Gustavo Alvim
Nadia Gonzalez
Naranya
Mss
Vivo
Puresight
Cassio Bobsin
Coo Timokids
Eyso Brasil
Melt
Sva Oi
Microsoft
Mathieu Le Roux
Etermax
Tim
Gemalto
Zenvia
Colemount Untd
Helio Prandini
Paulo Lima
Cesar Fernandes
Joe Kutchera
Paulo Sergio Caputo
Cláudio Martinelli
José Papo
Rafael Nunes Magdalena
Claudio Vargas
Kleber Bacilli
Goldark
Kaspersky Lab brasil
Sony Music
Danilo Bordini
Flipboard
Google
Thiago Fernandes
Leandro Ginane
Dennis Wang
Lucas Bonato
Dr. Caio Cesar Lima
Lucas Longo
Edson Brandi
Fsvas
Devicelab
Claro
Iai
Luisa Ribeiro
Gema Ventures
Marcello Póvoa
Mpp Interativa
Fabien Mendez
Marcelo Castelo
Fabricio Bloisi
Marcio Souza Villela –Presidente
Loggi
Movile
Felipe Schepers
Opinion Box
Rafael Pellon
Lara Krumholz
Dario Dal Piaz
Opice Blum, Bruno, Abrusio e
Vainzof Advogados
Associados
F.Biz
Fas Advogados
Dynadmic No Brasil
Easy Taxi
Dlm Invista
Sensedia
Microsoft
Qualcomm
Imúsica
F.Biz
Aerp
Apolíneo
Thierry Jean
Openstreetmap Brasil
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Publicity
before the event
Web Banner
When: Feb.-May 2015
Web Sites: teletime.com.br;
(20.000 daily acess) mobiletime.
com.br ( 15.000 daily acess)
telaviva.com.br (24.000 daily
acess)
E-mail marketing
Daily blast
to 91.500 contatcs
newsletter
Ti inside news
When:
Feb.-May 2015
Marketing emails also sent by
event partners:
ASSESPRO-SP/ APADI-SP
(ABRADI)/ MMA/ MEF/ Opinion
Box/ Abragames/ CQ1 /ABDTIC
/ABSTARTAUPS/ Conecte
Comunicação
When: Feb.-May 2015
News: Teletime News ( 24.000 disparos diários)
Tela Viva News ( 12.000 disparos diários)
Mobile Time News (66.000 disparos diários)
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Publicity
During the event
Signage
Sponsors’ logos displayed in all areas of the event
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Coverage
of the event
web site Uol
www.economia.uol.com.br
web site Tecno
www.mais.uol.com.br
web siteTele Sintese
www.telesintese.com.br
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Coverage
of the event
web site uol Economia
www.economia.uol.com.br
web site Mobi feed
www.mobifeed.com.br
web site r7
www.entretenimento.r7.com
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Coverage
of the event
http://www.acontecendoaqui.com.br/14a-edicao-do-tela-viva-movel-ocorre-nos-dias-05-e
06-de-maio-em-sao-paulo/
http://www.segs.com.br/info-e-ti/36882-principal-evento-de-tecnologia-movel-discute-o-futuro.
html
http://www.falandodefeiras.info/2015/04/tela-viva-movel-2015-acontece-em-sao.html
http://boainformacao.com.br/2015/05/mercado-de-aplicativos-moveis-pode-chegar-a-us-2trilhoes-em-tres-anos/
http://www.callcenter.inf.br/rapidinhas/58047/app-possoajudar-recebe-premio/ler.aspx
http://veja.abril.com.br/noticia/vida-digital/fiz-algo-que-era-exclusivo-de-quem-estava-no-valedo-silicio
http://www.baboo.com.br/windows/windows-10/workshop-sobre-windows-10-tela-viva-movel/
http://www.revistafatorbrasil.com.br/ver_noticia.php?not=294249
http://www.portalmakingof.com.br/aplicativo_possoajudar_vence_7_edicao_do_premio_oi_
tela_viva_movel.html
http://www.paranaportal.com.br/blog/2015/05/07/mesa-redonda-35/
http://www.tirio.org.br/info/35478/startups-precisam-pensar-no-longo-prazo-afirmamespecialistas
http://www.consecti.org.br/destaques/startups-precisam-pensar-no-longo-prazo-afirmamespecialistas/
http://acritica.uol.com.br/vida/Amazonia-Manaus-Amazonas-premio-nacional-aplicativocelular_0_1352264806.html
http://www.feirasenegocios.com.br/?p=eventoDetalhe&evento=1030
http://clicksergipe.com.br/tecnologia/5/2593/premio-oi-tela-viva-movel-abre-votacao.html
http://www.ultimoinstante.com.br/ultimas-noticias/noticias-ciencia/aplicativos-brasileirosgarantem-vaga-em-premio-internacional-de-tecnologia/79787/#axzz3ZTRnfO3T
5-6 MAY 2015
WTC Events Center | São Paulo, SP - brazil
Satisfaction
survey
Rate the following aspects of this event:
Thematic grid
Speakers
Content of lectures
Debates of dynamic
Professional Contacts
Generation Business
Update
Location (Region)
Local ( WTC )