“If you`re not appealing to every minority

“If you're not appealing to every
minority community, be that racial or in
terms of sexual orientation, you're
missing out on market share.”
Robert
Klara, Adweek
MEDIA KIT
LGBT CONSUMERS
HIGH
INCOME
HIGH
SPEND
LGBT
MARKET
OVERVIEW
D I G I TA L
CENTRIC
BRAND
LOYA L
! 
! 
! 
! 
! 
! 
16 million LGBT adults (average from multiple sources)
$830 billion buying power in the US (Witeck / Selig Center) 23% higher median income is same-sex households compared to straight households (Prudential)
$2,045 more per year spent on packaged goods in male same-sex households (Nielsen)
2.06 times more likely to pay more for products from companies (comScore)
1.23 times more likely to buy brands that reflect their style (comScore)
!  1.86 times move likely to love buying new gadgets and appliances (Simmons)
!  1.56 times more likely to consider themselves a spender rather than a saver (comScore)
LGBT CONSUMERS
LGBT websites / blogs
74%
Streaming videos
64%
Mainstream websites / blogs
62%
Network / cable television
50%
Mainstream radio
41%
Mainstream general newspapers
38%
LGBT local newspaper / publication
36%
LGBT email newsletters
35%
Mainstream magazines
28%
LGBT mobile apps 27%
LGBT-dedicated TV programming
25%
LGBT national magazines
22%
LGBT radio
7%
WHY ADVERTISE
DIRECTLY
TO LGBT
CONSUMERS IN
DIGITAL MEDIA?
Gay consumers are early adopters, with heavy Internet and mobile media consumption. In fact,
74% of LGBT consumers in the US visited LGBT websites in the past week. LGBT website usage
grew 28% year-over-year, while local gay newspapers and nation gay magazine readership
continues to decline.* Advertisers are allocating marketing budgets to specifically target LGBT
audiences through digital media. As the gay market leader, Gay Ad Network has become the
preferred gay media partner for leading brands and agencies.
*Source: Community Marketing & Insights, 2014 LGBT Community Survey Media Engagement Past Week LGBT Consumers, Age 18-34
LGBT AUDIENCE TARGETING
REACH
THE LGBT
AUDIENCE
EVERYWHERE
Successful LGBT marketing campaigns target the right audience segment, in the right media,
at the right time. The LGBT audience is fragmented across mainstream websites, social
networking websites, gay websites and mobile apps, so cross-media audience aggregation
is required to build scalable campaigns. Gay Ad Network aggregates the LGBT audience. Our powerful database marketing
platform makes it easy for advertisers to reach their intended target – across popular gay
websites and mobile apps, as well as YouTube, Facebook, and other major media outlets.
GAY AD NETWORK AUDIENCE STATS
Number
One
LGBT Audience
Reach
148,000,000
25,000,000
Page Views
Per Month
Source: AppNexus
! !
Unique LGBT
Profile Records
Source: AppNexus
! 7,580,000
300+
TOP 5
!
Unique Visitors Per Month Source: Quantcast
!
LGBT Sites
!
Supported
! !
Gay Apps
Supported
!
COMPLETE COVERAGE
NON-GAY SITES
AND APPS
DISPLAY
GAY SITES
AND APPS
MOBILE
360º
REACH
VIDEO
RETARGETING
SOCIAL
BEHAVIORAL
SPONSORSHIPS
!Gay Ad Network offers a complete LGBT advertising solution. Our cross-media audience targeting
platform spans display, video, mobile and social inventory. Our LGBT media planning expertise and
support for active campaigns has helped us attract and retain clients to become the market leader.
LGBT MEDIA
CAMPAIGNS
CAN RUN ACROSS
ONE OR ALL
OF THE POPULAR
LGBT WEBSITES
Reaching gay consumers in an authentic LGBT environment is
great way to build brand affinity. Gay Ad Network delivers ads on
a curated list of award-winning websites where consumers go to
find gay news, travel, entertainment and lifestyle information. All
websites are audited regularly to ensure brand protection and
quality control. Benefit from our direct publisher relationships with
guaranteed first-party premium inventory. Dynamic optimization
shifts delivery to the most productive inventory placements.
CONTENT-FOCUSED TARGETING
CAMPAIGNS CAN
TARGET SPECIFIC
LGBT WEBSITES
AND CONTENT
CATEGORIES
Gay Health & Fitness Gay Entertainment
!
Fashion & Style
Lesbian
Gay Travel LGBT Parenting
LGBT News LGBT Business
BEYOND LGBT MEDIA
GAY AD NETWORK
CAN IDENTIFY &
TARGET GAY
CONSUMERS ON
MAINSTREAM
SITES
!By leveraging our proprietary first-party LGBT audience profile database,
advertisers can target LGBT consumers outside of gay media.
Campaigns may be delivered to gay consumers across all major ad
exchanges and networks.
Gay Ad Network transforms Facebook, YouTube and leading websites
like the New York Times into gay marketing channels. Whitelists and
blacklists may be created to control inventory placements, while thirdparty tracking tools verify delivery.
NICHE AUDIENCE TARGETS
REACH NICHE
LGBT AUDIENCE
SEGMENTS
Gay Ad Network audience segments may be created to
refine audience composition and improve campaign
efficiencies. Audience segments may be constructed by
overlaying our first-party LGBT audience data with over
25,000 data points from third-party data providers. Targeting
options include behaviors, demographics, context, interests,
psychographics, lifestyles, brand affinities, past purchases,
and in-market intent. PRE-DEFINED AUDIENCE SEGMENTS Advertisers can reach custom audience segments or choose
from Gay Ad Network’s pre-defined audiences.
Early Adopters: Brand-conscience and technically savvy,
these progressive buyers influence their peers.
Entertainment Enthusiasts: These buyers frequently
attend movie premiers, musical performances and live events.
Luxury Buyers: With high disposable income, these wealthy
buyers have a propensity to spend on the finer things in life.
Frequent Travelers: These frequency-fliers love to travel the
world for business and pleasure.
Fitness Buffs: Healthy and fit, these buyers work hard to
stay in shape and live life to the fullest.
Green Buyers: Socially conscience and eco-friendly, these
LGBT buyers seek out environmentally safe brands. Proud Parents: These LGBT moms and dads prefer buying
from inclusive companies.
LGBT ADVERTISING OPTIONS
!  D
! isplay ads can be targeted by
site list, content category or Gay
Ad Network’s custom LGBT
audience segments
!  Standard IAB ad sizes are
supported including 728x90,
300x250, 300x600, 160x600
!  Overlay interstitials takeover the
entire web page
!  Site side skins appear in the
columns alongside the page
BANNER ADS
AND HIGH IMPACT
UNITS OFFER
BROAD REACH
AND
PERFORMANCE
!  Site peel-overs appear at the top
corner of the page
!  IAB Rising Star High Impact Units
provide highly impacted user
experiences
LGBT MOBILE CAMPAIGNS
!  M
! obile ad campaigns run with
Gay Ad Network can target
specific devices, locations, and
apps to maximize campaign
efficiency !  Campaign performance can be
measured and optimized by
creative, operating system and
inventory placement
MOBILE
ADVERTISING
IS EFFECTIVE IN
REACHING
YOUNGER
LGBT
CONSUMERS
!  Display banner ads provide
maximum frequency and reach
across gay apps and general
market apps
!  Full-screen interstitial ads
maximize awareness and
engagement
!  Interstitial text messages can be
broadcast to mobile users locally
or nationally
LGBT SOCIAL MEDIA CAMPAIGNS
!  Gay Ad Network solves the
Facebook gay audience supply
shortage by leveraging our LGBT
audience database and FBX
targeting technology !  Reach over 25M global LGBT
customers on Facebook in the
right hand column sidebar and
within the News Feeds
SOCIAL
ADVERTISING
USING NATIVE AD
FORMAT PROVIDES
SEAMLESS
INTEGRATION
!  News Feeds ad units support
social elements for viral distribution
as people like, share, and
comment on the ad
LGBT VIDEO PRE-ROLL
!  Video pre-roll ads run for 15 or 30
seconds prior to a user initiated
video play !  LGBT viewer segments can be
selected to target the audience
!  Video pre-roll engagement and
view through tracking is supported
!  Video campaigns can be optimized
by creative, audience segment and
inventory placement
VIDEO PRE-ROLL
ADVERTISING IS
IDEAL FOR
BRANDING AND
BUILDING
AWARENESS
!  A
! n advantage of Gay Ad Network
pre-roll advertising over gay cable
TV or broadcast TV commercials is
our ability to target specific LGBT
audience segments and measure
the view through and click through
results GAY AD NETWORK AD SPECFICATIONS
TYPE
AD UNIT
DIMENSIONS
PLACEMENT
MAX SIZE
FORMAT
Display
Banner Ad
300x250, 728x90, 160x600, 300x600
Within web content areas
40k
Flash, PNG, GIF, JPG
Display
Site Side Skins
300x1050
Appears in left and right columns
40k
Flash, PNG, GIF, JPG
Display
Site Peel Aways
125x100 and 800x600
Appears on top right corner of pages
40k
Flash, PNG, GIF, JPG
Display
Page Takeover/
Interstitial
640x360 or 640x480
Runs over top of an active web page
40k
Flash, PNG, GIF, JPG
Video
Video Pre-Roll
16:9 or 4:3 aspect ratio
640x360 recommended Runs 15 or 30 seconds prior to video
10M
MOV or FLV. VAST 2.0 tags
supported.
Mobile
Banner Ad
320x50
Appears in app or
on mobile web page
40k
PNG, GIF, JPG
Mobile
Screen Takeover/
Interstitial
320x480
Takes over the entire
device screen
40k
PNG, GIF, JPG
Mobile
Text Broadcast
n/a
Pops up over top of
mobile app
n/a
Title: 25 characters, Body
Copy: 90 characters Social
Facebook
Newsfeed
600x315
Main newsfeed column
25k
JPG, Title: 50 characters,
Body Copy: 500 characters
Social
Facebook Right
Hand Column
600x315
Right hand column
25k
JPG, Title: 25 characters,
Body Copy: 90 characters CREDENTIALS
AN
EXPERIENCED
AND
SUCCESSFUL
LGBT MEDIA
COMPANY
Gay Ad Network is the world’s largest advertising marketplace for connecting advertisers with
gay consumers worldwide and has repeatedly been awarded the #1 gay audience ranking by
comScore. The company is a National Gay and Lesbian Chamber of Commerce certified Business
Enterprise and was named to the Inc. 500|5000 list of America’s fastest growing private
companies. IN GREAT COMPANY
GAY AD NETWORK
HAS EARNED THE
TRUST OF THESE
GREAT COMPANIES
CLIENT TESTIMONIALS
What our clients are saying about Gay Ad Network!
AT&T is working with Gay Ad Network to continue our heritage of support and outreach
to the LGBT community through a combination of digital advertising and content
sponsorships," said Ashley Sheets, Associate Director of Media - National Consumer
Media & Entertainment at AT&T. "Gay Ad Network's audience targeting service has been
instrumental in helping us achieve our goals within the LGBT community.”
"Online video advertising through Gay Ad Network was an integral part of the OraQuick
In-Home HIV Test Kit product launch," said Catherine Hahn, VP Planning and Account
Management, Ionic Media. "Combining video advertising with display, mobile and social
media is proving to be a very efficient way for us to reach our target market.”
"Lexus is very pleased with the results from Gay Ad Network's gay audience targeting
service," said Aaron Walton, co-founder of Walton Isaacson, the multicultural agency of
record for Lexus. "We measured a positive brand attitude lift of 10.6% for the Lexus GS
while the gay-targeted web and mobile ad performance on non-gay media properties
exceeded our expectations.”
"Key West is a popular LGBT tourist destination. Gay Ad Network is creating broad
awareness for our new LGBT Key West spot through video advertising,” said Eric Gitlin
Vice President, Associate Media Director, Tinsely Advertising.
INDUSTRY LEADER
What thought leaders are saying about Gay Ad Network!
Once concentrated on a few gay portals, this audience is now
fragmented across mainstream social networking sites and a
large number of smaller gay information, news, community
and niche social networking sites designed for the various
segments of the gay market. Gay Ad Network aggregates
these fragmented communities under one umbrella, providing
online media planners an easy, efficient way to reach a large
segment of the gay and lesbian market.
Gay Ad Network is, in itself, a smart move, playing on
marketers' interest in targeted networks that allow them to
place advertisements more thoughtfully.
All the display operators want in on video, and vertical ad
networks are no exception — Gay Ad Network has rolled out
online video advertising network and syndication platform
Gaycast. Targeted at gay and lesbian consumers, Gaycast’s
launch partners include American Airlines, Mandalay Bay and
the Florida Keys Tourism Council.
:
National Sales Office
(760) 424-8445
[email protected]
gayadnetwork.com