Language Technology - META-Net

LT from Research to Innova2on: Big Foot, Giant Squid, Li>le Fishes META-­‐NET Forum, Budapest 28th June 2011 Rose Lockwood, INMARK Estudios y Estrategias, S.A Innova&on with Language Technology Short-­‐circuit the market Big Foot Strategy Colonise the market Giant Squid Strategy Li>le Fishes in the Ecosystem What is the strategy? Big Foot Strategy Short-­‐circuit the market with innova&ve technology •  Lead with unique technology (or perceived unique technology) •  Create a category (or reinvent an old one) •  Control user access (but stay within the compe22on rules) •  Retain technological superiority (or performance adequate to your markets) •  Get lucky with your 2ming... •  BigFoot, Sasquatch or Ye6 – IT IS A RARE BEAST! Giant Squid Strategy Colonise the market through acquisi&ons •  Rou2ne technological upgrading of core products •  Filling in technological gaps •  Addressing new plaTorms •  Developing services •  Con2nual Innova2on •  Giant Squids are the norm in Enterprise soCware markets MedRemote, Inc 2005 Berkeley Speech Technologies (Cen2gram) BBS Flanders Dialogue Co Locus Dialog Voice Control 1980 ScoJ Instruments VOICE CONTROL SYSTEMS VPC PureSpeech Mobile Voice Control Focus Informa2cs Bluestar Resources Ltd Speech Recogni&on 2005 -­‐ 2011 What a LangTech innova&on engine looks like... UNITED STATES
ART Advanced Recognition Technologies,
Caere Corporation
Dictaphone Corporation
eScription, Inc.
eCopy, LLC.
Focus Infomatics, Inc.
Keisense, Inc.
Language and Computing Inc.
Locus Dialogue Technologies USA, Inc.
MacSpeech LLC
Medford Acquisition LLC
Nuance Communications International,
Nuance Communications LLC
Nuance Services, Inc.
OSi LLC
Phonetic Systems Inc.
Rhetorical, Inc.
SNAPin Software LLC
SpeechWorks International, Inc.
SpinVox Incorporated
Viecore LLC
Viecore Federal Systems Division, Inc.
Voice Signal Technologies, Inc.
X-Solutions North America Inc.
Zi Holding Corporation
Zi Corporation of America, Inc.
Tegic Communications, Inc.
Encompass Medical Transcription, Inc.
CANADA
845162 Alberta Ltd.
1448451 Ontario Inc.
Nuance Acquisition ULC
Nuance Communications Canada, Inc.
Zi Corporation
Zi Corporation of Canada, Inc.
EUROPE
Nuance Communications Austria GmbH
SpeechMagic Holdings GmbH
Language and Computing N.V.
Nuance Communications International BVBA
Nuance Communications Finland OY
Voice Signal Technologies Europe OY
Nuance Communications France Sarl
Dictaphone Deutschland GmbH
Nuance Communications Aachen GmbH
Nuance Communications Germany GmbH
Nuance Communications Healthcare Germany
Nuance Recognita Corp.
Nuance Communications Italy Srl
Nuance Communications Netherlands B.V.
X-Solutions Group B.V.
X-Solutions International B.V.
Zeros Solutions B.V.
Rhetorical Group plc.
Rhetorical Systems Limited
Nuance Communications Iberica SA
Nuance Communications Sweden, A.B.
Zi Decuma AB
Dictaphone Company Limited
Dictaphone International Limited
eCopy Ltd.
Nuance Communications UK Limited
SpinVox Limited
Austria
Austria
Belgium
Belgium
Finland
Finland
France
Germany
Germany
Germany
Germany
Hungary
Italy
Netherlands
Netherlands
Netherlands
Netherlands
Scotland
Scotland
Spain
Sweden
Sweden
UK
UK
UK
UK
UK
MIDDLE EAST
Nuance Communications Israel, Ltd.
Phonetic Systems Ltd.
Israel
Israel
APAC
Nuance Communications Australia
ITA Services Pty Ltd.
Information Technologies Australia
OTE Pty Limited
Huayu Zi Software Technology (Beijing)
Nuance Software Technology (Beijing)
Asia Translation & Telecommunications
Huayu Zi Software Technology
Telecom Technology Corporation
Zi Corporation (H.K.)
Zi Corporation of Hong Kong
Nuance Communications Hong Kong
FocusMT India Private
Nuance India Pvt. Ltd.
Nuance Communications Japan K.K.
Voice Signal K.K.
Aangel Processing Limited
Casseggers Holdings Limited
Nuance Communications Asia Pacific
Nuance Communications Korea Ltd.
Nuance Communications Taiwan
Australia
Australia
Australia
Australia
China
China
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
India
India
Japan
Japan
New Zealand
New Zealand
Singapore
South Korea
Taiwan
CARIBBEAN/SOUTH AMERICA
Multi-Corp International Ltd.
Zi (Bermuda) Corporation
Nuance Communications Ltd.
BlueStar Options Inc.
BlueStar Resources Limited
SpeechWorks BVI Ltd.
Foxtrot Acquisition II Limited
Foxtrot Acquisition Limited
Barbados
Bermuda
Brazil
BVI
BVI
BVI
Cayman Is
Cayman Is
LiJle Fishes: what is the strategy? Find a place in the Ecosystem •  Locate the: –  technology “selling proposi2on”, engineering challenges –  technological environment: internet/telecoms/ soZware/services – hosted/embedded –  posi2on in the value-­‐chain – build on what exists •  Understand markets, or have partners who do –  target the right locales •  Unlikely to be either Big Foot or Giant Squid Context-­‐based services: the customer’s locale, in the customer’s language targeted apps (“agents”)
with rich functionality
specific to the context or task
Speaking comes Thinking comes from Nuance from SRI CALO: Cogni&ve Assistant that Learns & Organizes For more details, join us tomorrow at the Business Forum Lanchid Room 10.00-­‐13.00 Thanks! rose(at)roselockwood.com