Exhibitor Prospectus 8.5 x 11.cdr

Accelerating Business. Accelerating Passion.
2016
13-16
OCTOBER
ORLANDO, FLORIDA
ORANGE COUNTY CONVENTION CENTER
NORTH HALL
Accelerating Business. Accelerating Passion.
The American International Motorcycle Expo fired up for the first time in
2013 at a key moment in the powersports market. In the wake of the global
financial crisis of 2008, the industry and retailers were reorganizing to a new
economic reality, and the market was searching for a needed injection of energy
and enthusiasm. While America is one of the world's largest recreational
powersports markets, it lacked one combined and dynamic industry gathering
that could energize and showcase new products to media, retailers and
consumers, as the big European shows like Italy's EICMA, and Germany's
INTERMOT have done for decades.
Enter the concept of AIMExpo – gathering all North American
constituents of motorcycling and powersports in one place, at one time. Reveal
new products – OEM and aftermarket – to a gathered media presence.
Showcase those same new products to retailers and other international buyers.
Following two trade and media only days, cap it all off with two consumer days,
letting enthusiasts see everything that’s new in-person, RIGHT NOW, not in a few
months.
In only three shows AIMExpo has grown to nearly 600 exhibitors, 300
members of the press and more than 11,000 consumers, and remains poised
for continued growth with its acquisition by the Motorcycle Industry Council in
the fall of 2015. Now a part of the industry’s trade association, AIMExpo is also
poised to leverage the power of MIC’s combined membership to increase dealer
and consumer attendance.
If you’re looking to connect to the motorcycle and powersports
community and be out in front of the market, you need to be at AIMExpo!
See you in Orlando,
The AIMExpo & MIC Team
01
AIMExpoUSA.com
The MIC Connection
The Motorcycle Industry Council (MIC) exists to preserve, protect and promote
motorcycling through government relations, communications and media relations,
statistics and research, aftermarket programs, development of data communications
standards, and activities surrounding technical and regulatory issues. As a not-for-profit,
national industry association, the MIC seeks to support motorcyclists by representing
manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs,
motorcycle/ATV/ROV parts, accessories and related goods and services, and members
of allied trades such as insurance, finance and investment companies, media companies
and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan
Washington, D.C. First called the MIC in 1970, the organization has been in operation since
1914.
With the MIC’s acquisition of the American International Motorcycle Expo (AIMExpo) last fall,
both the industry's trade association and premier trade show united for the greater benefit
of MIC members and the powersports industry as a whole.
AIMExpo Benefits the Industry
Financial return from AIMExpo is reinvested back into the industry. Additionally, working
together as one, the MIC is pleased to announce key new benefits for exhibiting members
at AIMExpo 2016.
EXHIBITOR BENEFITS FOR CURRENT MIC MEMBERS
Show credit of $100 per 10'x10' booth purchased, with a
total maximum credit of up to 50% of annual paid dues
Show credit may be applied to:
Cost of booth investment
Enhanced show branding and promotional opportunities
across the AIMExpo platform
EXHIBITOR BENEFITS FOR NEW MIC MEMBERS
Special exhibitor introductory MIC membership pricing:
One-time 25% discount on annual membership pricing
Opportunity to take advantage of the increased member
benefits for booth credit
02
Top Reasons to Exhibit
Introduce new products to dealers, consumers and international media
Generate leads and sell product to North American and International buyers
Reinforce relationship with existing dealers, cultivate new dealer
relationships and communicate with thousands of consumer enthusiasts
Create awareness among hundreds of domestic and international media
members who attend to connect with exhibitors and share news from
the show
Exhibit alongside hundreds of the powersports industry’s most influential
OEMs and aftermarket manufacturers/brands
Network with the powersports community and create lasting and effective
business contacts
“Fastest 50 Class of 2015” - For the second year in a row, AIMExpo was
recognized as one of the most dynamic and fastest-growing trade
shows in North America by Trade Show Executive magazine
“Bates attended AIMExpo to launch our brand’s powersports
line and it was a huge success! We were able to get the line in
front of both the media and consumers and received great
response. It was definitely worth being there and we plan to
be back again in 2016!” - Jamie Allen, Bates Footwear
92% 85%
03
of exhibitors said they would
purchase the same amount
or more of booth space
of exhibitors said they found
AIMExpo’s marketing toolkit
valuable
Exhibit Alongside
OEMs and aftermarket manufacturers exhibit at AIMExpo to meet with current
dealers, find new dealers, introduce new product, connect with media members,
build relationships with consumers, and more
AIMExpo serves every segment of the industry and all can be seen at the show
Street
Dirt
Sport
Cruiser
Custom
Touring
Competition
Adventure
Dual Sport
ATV
UTV/SxS
Categories Represented
Distributors
Domestic & International Media Outlets
Display/Fixtures
Apparel
Consumables
Parts & Accessories
Service Providers
Service Tools & Equipment
Trailering Accessories
Luggage
Miscellaneous Retail
Motorcycles, scooters, electric, ATVs, UTV/SxS, karts,
mini bikes, trikes, mopeds, etc.
04
Why Dealers Attend
Witness new model launches and global product debuts
Make buying recommendations and decisions
See existing and find new vendors/suppliers
Take advantage of show specials, buy/place orders
Capture consumer response to new products (during consumer days)
Most comprehensive dealer education offered - Powersports DEALER
Seminars @AIMExpo presented by PowerSports Business
Network and connect with influential industry members
Dealer Marketing Initiatives
Now a part of the MIC, AIMExpo is leveraging the association’s extensive dealer database to
better tailor the AIMExpo dealer value proposition, while working more closely with OEM
members to incentivize dealer attendance.
More than a dozen compelling and targeted email marketing campaigns to dealership owners,
general managers, parts managers, service departments, finance & insurance staff and other
dealer personnel
Six strategically timed, monthly eNewsletter campaigns to dealers and exhibitors highlighting
compelling reasons to attend AIMExpo, how to prepare for the show, travel tips, industry news,
free dealer education program, and much, much more
Comprehensive direct mail campaigns to support and reinforce messaging from dealer email
marketing program
10+ dedicated, dealer-only printed pieces mailed
Printed box stuffers distributed via exhibitor partners
05
Collaboration with the industry's premier trade magazines - Motorcycle &
Powersports News (MPN) and PowerSports Business (PSB)
Full page print ads in every issue, including special editions, prior to AIMExpo
2 additional print inserts in each publication highlighting the show
Variety of digital ad placements on websites and weekly email newsletters
Regular editorial about new show elements/features, product unveils,
celebrity interviews and more
Print and digital advertising campaigns in select consumer publications/outlets
Extensive advance mailing of AIMExpo Show Preview developed in
cooperation with AIMExpo trade and consumer publication media partners
Compelling 5-part video series about the benefits of attending AIMExpo,
with dealer & exhibitor testimonials
Extensive public and media relations campaigns with global reach
Telemarketing campaign targeted to the principals of the
nation's top 5,000 dealers
Partnerships with exhibitors to develop show specials available only
at AIMExpo
Dealer buyer program incentivizing dealers to place orders at the show
Official show app promoted to dealers well in advance with tools and
tips on how to capitalize on the AIMExpo opportunity
Engaging social media campaigns to keep ALL attendees excited about
AIMExpo, complete with photos, videos, and industry/event news
New and improved Exhibitor Marketing Toolkit, providing turnkey
solutions to aid in the marketing and promotion of exhibitors’
attendance at AIMExpo
AIMExpo's Registration provider will send invitations with
pre-qualification to all dealers who have previously attend AIMExpo
Expanded promotion of the Powersports DEALER Seminars
@AIMExpo – the Free dealer education program
06
Trade Attendees
Projected 2016 Trade Attendance - 4,000 dealers
87%
13%
48 US States Represented
49 Countries Represented
Pan Asia - 10%
Canada - 30%
Europe - 19%
Latin America - 39%
of Trade Attendees from
the United States
International Trade
Attendees
*Percentages of international attendance
60% 97% 91% 92%
of trade attendees travel
more than 500 miles to
attend
of dealer education program
attendees were satisfied or
very satisfied with the
presentations
of dealers indicated they
planned to return to
AIMExpo
of dealers would recommend
AIMExpo to others in the
motorcycle industry
Key buyers and decision
makers come to Orlando
Owner/Principals
General Managers
Parts Managers
International Buyers
07
Sales Managers
Parts Associates
Technicians
Vice Presidents
Operations Managers
Service Managers
Marketing Managers
F&I Managers
Media Attendees
Media involvement at AIMExpo is a critical element.
The innovative Media Hub has become the standard-bearer
in the industry and an iconic landmark on the show floor,
serving as the nerve center for hundreds of working media
where they publish articles, photos, videos, social media
updates and more, in real time.
Nearly
300
Domestic and International
media in attendance
700+ 50
unique editorial
features published
875MM
media impressions generated
Media Hub and in-booth
exhibitor presentations
22.7MM
social media impressions
Just one of the elements that differentiates AIMExpo from other
shows are the two exclusive opportunities for exhibitors to connect
with the hundreds of international media in attendance, both inside
the Media Hub or in booth:
Unveil new products to the global media contingent
Conduct one-on-one interviews with media members
“Fast Pitch” Media Hub presentation format keeps audience engaged
Immersive multimedia resources for presentations inside Media Hub
Distribute press kits with detailed information about your brand and
products
Further leverage booth space to strategically plan presentations and
interviews with media right inside booth
08
Consumer Attendees
Projected 2016 Consumer Attendance - 15,000
97%
Attended AIMExpo
to see new products
81%
94%
Would recommend
AIMExpo to a friend
or family member
Plan to purchase powersports
vehicles or product in the next
12 months
93%
Own at least one
powersports vehicle
90%
Plan to attend
AIMExpo in 2016
Half of consumer attendees have a Household Income of $75,000 or more
AIMExpo Outdoors!
Thousands of on- and off-road demo rides from major OEMs offering a variety of cruiser, sport, touring,
ATV and UTV experiences
Outdoor exhibiting opportunities and product demonstrations are available - contact your account
manager for details and pricing
Show Features & Industry Activities
AMA Hall of Fame Induction Ceremony
Ride for Kids Charity Auction
Championship of the Americas Custom Builder Competition
MotoAmerica Night of Champions
Powersports DEALER Seminars @AIMExpo presented
by PowerSports Business
09
AIMExpoUSA.com
SHOW FLOOR IS
FILLING UP FAST
BOOK YOUR SPACE TODAY!
Sponsorship & branding opportunities are available - contact your
account manager!
BOOTH PRICING:
All 4 Days (October 13-16, 2016)
$25/square foot, +$200 per corner
Retail Marketplace on Consumer Days Only (October 15-16, 2016)
$9.50/square foot*, +$100 per corner
*Booth located within the Retail Marketplace
TRADE & MEDIA: OCTOBER 13-14
PUBLIC, TRADE & MEDIA: OCTOBER 15-16
CONNECT
ENGAGE
SELL
Visit: AIMExpoUSA.com | 855-627-4697
10
Visit AIMExpoUSA.com
or call 855-627-4697
“What a great show!!!”
- Stacy Johnston, Kissell Motorsports
"AIMExpo was once again a very successful and worthwhile
event for our Wossner brand. We had the opportunity to
connect with a number of high-quality international distributors,
dealers and other industry friends during the trade days,
followed by a weekend of meeting and chatting with fellow
powersports enthusiasts. We can't wait to get back to Orlando!"
- John Noonan - Sales Director, Wossner Pistons
“AIMExpo has established itself as the premier trade show for the
motorcycle and ATV/UTV market. They cater to both dealer and
consumer with a show that is professionally organized with
fantastic customer support.”
- Todd Wilson - President, HMC Industries
“Ever since we debuted CyclePro at AIMExpo, we have had great
response from the dealer base.”
- Kartik Kakarala - Founder and CEO of CyclePro
“The best part of attending AIMExpo was having the ability to
talk directly with product manufacturers and build
relationships with the representatives.”
- Brian Grossman, Excited Consumer
AIMExpoUSA.com | 855-627-4697
Contact us to Reserve Your Space Today!
COMPANIES #'S & A-G:
Chris Alonzo
Account Manager
[email protected]
(949) 517-7514
COMPANIES H-P:
Chad Douglass
Account Manager
[email protected]
(949) 517-7507
COMPANIES Q-Z:
Heather Higgins
Senior Account Manager
[email protected]
(949) 517-7508