Keebler® Fudge StripesTM

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Keebler Fudge Stripes
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PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
982903_KeeblerFS_4ctSS_CP
DATE: 11/15/12
DESIGN LEAD: FS
PREPARED BY: SN
SIZE / DIE:
NOTES:
8.50”w x 11.00”h 2-SIDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
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per cookie
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Straight from the Hollow Tree® comes what cookie lovers want:
MORE Fudge and MORE Cookie. The Keebler ® Fudge Stripes™ Cookies have more
fudge coating, wider fudge stripes and a thicker cookie to provide the indulgent
cookie experience consumers want.
With indulgent cookies commanding 89% of the dollar share of total core cookies1, new
and extra fudgy Keebler ® Fudge Stripes™ Cookies are certain to attract more consumers while
continuing to delight current consumers. Fudge covered cookies represent $13MM in category sales,
with the Keebler ® brand comprising 50% of sales and growing twice as fast as the category2.
Sweeten your sales with the new indulgence that will have cookie lovers coming back for more!
Keebler Fudge Stripes Specifications
®
™
Pouch
Code
Tray
Code
14 Digit
Case Code
Pkg /
Tray
Pkg /
Case
Pkg Net
Wgt (oz)
0 30100 77398 6
0 30100 77394 8
000 30100 77393 1
12/12
144
1.90
Keebler ® Fudge Stripes ™ Pouch
Keebler ® Fudge Stripes ™ Tray
Gross
Cubic Gross Case Pallet Load Cases / Cases /
Feet Wgt (lbs) Wgt (lbs) Pallet Layer
1.40
20.100
32
645.2
8
Tray
Dimensions
LxWxH
Case
Dimensions
LxWxH
5.75” X 10.5” X 2.75” 18.063” X 11.813” X 11.3133”
KEEBLER® FUDGE STRIPES ™ CASE
0
00
3 0 100
77393
1
For more information, call 877-511-5777 or visit www.kelloggsconvenience.com
1 IRI Info Scan Data – Total US FDMx, 52 weeks Ending 6/13/10
®, TM, © 2012 Kellogg NA Co.
2 Nielsen C-Store 52 wks ending 7.14.12
982903