Sony Xperia™ Soccer Station - JCDecaux

Immediate Release
2014 MTR Advertising Soccer Fever
Launching Hong Kong’s First “Sony Xperia™ Soccer Station”
Celebrate the Football Craze
Experience Sony Xperia™ Smartphone Interactive AR Fun
(24th June 2014, Hong Kong)
With officiating guests Ms Shirley Chan (General Manager of JCDecaux Transport), Ms
Michelle Au (General Manager, Hong Kong & Macau of Sony Mobile Communications
International AB), 2014 MTR Advertising Soccer Fever Campaign’s ambassadors Mr Lo Kwan
Yee (Captain of Kitchee Football Team), Mr Lam Ka Wai (Vice-Captain of Kitchee Football
Team) and students of Kitchee Escola, Hong Kong’s first “Sony Xperia™ Soccer Station” is
officially launched today at the MTR Mong Kok Station.
In view of the latest release of Sony Xperia™ Z2 Smartphone and Sony x World Cup FIFA
limited edition accessories, JCDecaux Transport and Sony Mobile significantly cooperate to redecorate MTR Mong Kok Station as “Sony Xperia™ Soccer Station”. It will be adorned with
amazing decorations and Water Buddy at the station, creating a festive football mood for all
passengers.
A large TV is set on display inside the exhibition area in station concourse, engaging
passengers with “Sony X World Cup FIFA Games”. Passengers are welcome to experience the
interesting Augmented Reality camera function of Sony Xperia™ Z2 smartphone, and take
home the instantly printed photos as souvenirs. Another exciting game is the ‘World Cup Crane
Claw Challenge’. By connecting their smartphones to the TV, passengers can remote control
the claw to clip a Water Buddy from the screen, which offers different coupons for purchasing
Xperia™ smartphone and have the chance to win a Sony Xperia™ Z2 or Sony x World Cup
FIFA limited edition accessories. Guaranteed prizes are set for every participant! Besides,
Sony Mobile has mobilized a “Best Team Voting Game” to increase the interaction with the
public. Passengers can log into Sony Facebook Page via QR Code or NFC, vote for the teams
they like most, and win a Sony Xperia™ Z2 smartphone or Sony x World Cup FIFA limited gift
home.
Sony X World Cup FIFA Games:
Campaign Period: 23 June to 13 July, 2014
Venue: MTR Mong Kok Station Concourse
‘World Cup Crane Claw Challenge’
Monday to Thursday
17:00 to 20:00
Sony Xperia™ Z2 Augmented
Reality Camera Trial
Friday
Saturday
Sunday
17:00 to 19:00
16:00 to 20:00
14:00 to 18:00
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 1 of 6
“Thinking out of the box has always been JCDecaux Transport’s spirit. For years, we have
tailor-made innovative campaigns for our clients, providing them with effective advertising
platforms. This time with the first ever Soccer Station named after Sony Xperia™, we have
again broken the boundaries, made the news and heated up the soccer excitement.” said Ms
Shirley Chan, General Manager of JCDecaux Transport.
Other “Soccer Fever Zones” are launched at MTR Hong Kong Station, Tsim Sha Tsui Station,
Central Station, Causeway Bay Station and Airport Express Hong Kong Station. For details
please visit www.soccerfever.com.hk.
Media Enquiries：
JCDecaux Transport
Iris Ng
Associate Marketing Director
Tel: (852) 2862 7238
Email: [email protected]
Campaign Photos and Captions:
1) Officiating guests of “Sony Xperia™ Soccer Station” ,Mr Lam Ka Wai (Vice-Captain of
Kitchee Football Team), Mr Lo Kwan Yee (Captain of Kitchee Football Team), Ms Shirley Chan
(General Manager of JCDecaux Transport), Ms Michelle Au (General Manager, Hong Kong &
Macau of Sony Mobile Communications International AB) and Water Buddy
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 2 of 6
2) Mr Lo Kwan Yee (Captain of Kitchee Football Team) and Mr Lam Ka Wai (Vice-Captain of
Kitchee Football Team) experienced the interesting Augmented Reality camera function of
SONY Xperia Z2 smartphone
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 3 of 6
3) Mr Lo Kwan Yee (Captain of Kitchee Football Team), Mr Lam Ka Wai (Vice-Captain of
Kitchee Football Team) and students of Kitchee Escola are presented with a souvenir by Ms
Michelle Au (General Manager, Hong Kong & Macau of Sony Mobile Communications
International AB), and took group photo with Ms Shirley Chan (General Manager of JCDecaux
Transport)
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 4 of 6
4) Special decoration of “Sony Xperia™ Soccer Station” at Entrance, Concourse, Exhibition
and Escalator Crown Area
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 5 of 6
JCDecaux Pearl & Dean Ltd 德高貝登
14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
Tel: (852) 2111 0111 - Fax: (852) 2529 5653
Page 6 of 6