Taking the Complexity out of e-Commerce

Taking the Complexity out of e-Commerce
How to Start Online Sales to China ?
Simple Way to Start and Learn China Market
A few advantages
Payment : Customer Pay First
Price: Monitor & Control :
Customers & Products: Interaction
Marketing & Sales : Collaboration
A few disadvantages
Qty : Don’t Expect Big Immediately
Price: Might conflict with Offline:
Customers & Products: Fussy
Marketing & Sales : Easily affected by negative news
A few models to sell online
1. B2C: Online Store on your own website
2. B2C: Online Store on third party websites
3. B2C: Sell through third party stores
4. B2B: Sell to third party websites
Models and Cost
1. B2C: Online Store on your own website
2. B2C: Online Store on third party websites
Cost : Tmall : Security Bond A$30,000 + Annual Charge $5000-10,000
3. B2C: Sell through third party stores
Cost : It Varies
4. B2B: Sell to third party websites
Cost: Your risk
Through third party store
How Many Steps ?
Consulting + Translation+ Photograph+Graphic
Merchandising + Procurement + Sales Channel built
up+marketing +Pick & Pack + Logistic
Consulting
What is the regulation on your products ?
What is the tax ?
Who is your competitor in China ?
What is the market price
What is the logistic solution ?
What is the marketing solution ?
Who is your ideal customers ?
Which Platforms is more suitable to you ?
Cost $900
Through third party store
Translation + Photograph+ Graphic+ Promotion
$300 +$200+$400+TBA
How it looks like
How it looks like
How it looks like
How it looks like
How it looks like
Through third party store
Procurement /How to buy & Sell
Commission Model : 10-20% Plus 5% Platform Charge
Sales Model : Consignment to Start and/or Buy & Sell
Later on
It is not how much the shop can buy , but how you can
get your customer to buy from the shops
Through third party store
Marketing
Pay By Click $0.30-$0.50 Each
Through third party store
Marketing
KOL
Through third party store
Marketing
Celebrity
Through third party store
How Many Steps ?
Consulting +Procurement + Translation+ Graphic +Shop
Operation/Merchandising +marketing +Pick & Pack +
Logistic
Through third party store
Pick & Pack & Logistic to Consumers Hand
How to Reduce the Set Up Cost ?
How to Manage Payments Via Alipay, Procedures
& Cost
New Regulation on Cross Border e-Commerce
Tax 11.9 % for Most Products
The rest remain the same for a year
Conventional Import got certain advantage
O2O Store
Good & Bad
Offline Traffic is not stable
Service is the Key
ChAFTA
Less Duty , More Competitive Againt Others ,
Import and then Domestic E-Commerce
Food industry will flourish
And Wine will benefit too
Good Luck !