DD19 Printed Agenda

Visit our mobile app:
W
DigitalDealer.me
DAY 1
Monday, Oct. 5
TIME
7:00 am5:00 pm
L O C AT ION
On-Site Registration & Badge Pickup
Paris Conference Center
TIME
8:00 am8:50 am
L O C AT ION
W E L C O M E K E Y N OT E ADDRESS
GRANT CARDONE, CEO of Cardone Training
Technologies, Inc., “OWN Your Social Media”
Grant Cardone’s keynote will share how to create a massive and engaging
following with your target audience that will elevate your brand, drive traffic and
engagement to your website and your dealership. Topics covered will include:
• How to Create a Following
• How to Get Engagement
• How to Sell Cars and Service with Social
• How to Keep Your Digital Engagement Fun and Fresh
TIME
DAY- LO N G SEM I NA R S
SPEAKER
L O C AT ION
9:00 am 10:40 am
Part 1: Employee Retention: The Key to Sustained
Growth and Profitability
The most valuable asset of any dealership group is not location,
facility or inventory. It is the retention and development of your most
valuable asset, hat we will discuss in this workshop, Human Capital.
Kirk Manzo
Assurant
Solutions
Bronze 1 at
Bally’s Hotel
& Casino
Mat Koenig, KonigCo |
Buscadordeauto.com
& Zeph Snapp,
Altura Interactive
& Ricky Lopez
The Ross Companies
Bronze 2 at
Bally’s Hotel
& Casino
Part 1: Say ¡Hola! to More Buyers - Learn How
to Reach & Engage Hispanic Car Buyers
Imagine the increase in revenue if your dealership could
just see an increase of 20% in sales growth for 2015. In
this session, we will show dealers how to open the door to
highly targeted in-market Hispanic car buyers.
1
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
#DD19
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
DAY- LO N G SEM I NA R S
9:00 am 10:40 am
Part 1: How Women Can Better Integrate Themselves
into a Dealership
If you’re new to the automotive industry, not completely satisfied
with your position, or interested in learning from other successful women as to what it takes to reach your career aspirations, I
encourage you to attend my workshop. I’ll share my story on how
I have been able to forge a lucrative, fulfilling career within the
automotive industry.
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C AT ION
9:00 am 9:50 am
The Power of Visual Content Used with
Social Media - Drive Leads, Links,
Branding and Social Mentions
Mathew Siltala
Avalaunch
Media
Social Media
Advanced
Burgundy
COMPETE or DOMINATE? Integrated
Video Marketing Strategies to Dominate
Your Competition
Timmy James
Flick Fusion
Digital Marketing
Intermediate
Champagne
Ballroom 4
Bridging the Online Experience
Between Car Shoppers and Dealers
Devin Daly
SpinCar
Digital Marketing
Intermediate
Bordeaux
VDP Direct Traffic and Google
Analytics - Are They Really
Good Friends?
Ian Cruickshank
Speed Shift
Media
Digital Marketing
Intermediate
Chablis
Putting Your Best Stiletto Forward Getting Ahead in a Male-Dominated
Industry
Bobbie Herron
Garber
Automotive
Management
Intermediate
Champagne
Ballroom 1
Micro Moments - What They
Are & What This Means for
Dealers
Jason Jewert
CDK Global
& Peter Leto
Google
Automotive
Mobile
Intermediate
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Selling with a Purpose - Effective
Methods to Sell More Cars, Make a Profit
& Retain the Customer Every Time
Clayton Stanfield Sales Strategies
eBay
Intermediate
Loire
The Marriage of SEO and SEM:
A Vegas Love Story - Discover Best
Practices for Better Results
Robert Donovan
DOM360
SEO/SEM
Intermediate
Champagne
Ballroom 3
Helping Your Dealership Find It’s
Game-Face. Gain Insights on Methods to
Combine Gamification & Marketing Automation Tools to Help Your Dealership
Brent Wees
Powered by
Dashboard
Digital Marketing
Intermediate
Champagne
Ballroom 2
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C AT ION
Kevin Frye
Jeff Wyler
Automotive
Family
Data & Analytics
Advanced
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Travis Weisleder
InterActive
Financial
Marketing Group
D.J. Harrington
Phone Logic, Inc.
Digital Marketing
Intermediate
Loire
TIME
SPEAKER
10:00 am- Who’s Crashing Your Website Party?
10:50 am Evaluate Your Website Traffic & Identify
What is Performing and What’s Not
How to Get Special Finance Customers
on the Phone and Get them to Show;
Breaking Your BDC and Building Your
Inside Sales Team
2
#DD19
DigitalDealer.me
Joni Stuker
Owner Connect
L O C AT ION
Bronze 4 at
Bally’s Hotel
& Casino
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
George Dans
Worlds Greatest
Closer
Management
Advanced
Champagne
Ballroom 3
Online Deal Creation: It’s Not a Matter of
IF You Embrace It, It’s a Matter of WHEN
Joe Orr
Virtual Deal
Digital Marketing
Intermediate
Burgundy
Overcoming Automotive
Advertising’s Greatest
Deficiencies
Jeremy Anspach
PureCars
Digital Marketing
Intermediate
Champagne
Ballroom 4
Digital Wholesale: Buy, Sell, Profit - Learn Doug Hadden
Tools to Become Effective in the New
Adesa
World of Digital Wholesale
Pre-Owned Sales
Intermediate
Bordeaux
What’s Really Happening in Showrooms
Today? Improve Interactions to Increase
Sales and Customer Loyalty
Mark
Stringfellow
The Next Up
Sales Strategies
Intermediate
Chablis
Turning Customer Data Into Dollars Learn How Customer Data Can Increase
Profit & Improve Customer Retention
Sean Stapleton
VinSolutions
CRM
Fundamental
Champagne
Ballroom 1
Simple Social Selling Strategies Using Video & Social Media to Build
Relationships & Win More Business
Laura Madison
Alan Ram’s
Proactive Training Solutions
Social Media
Fundamental
Champagne
Ballroom 2
10:00 am- Rediscover the Lost Art of Human
10:50 am Communication and Interaction
TIME
11:00 am
L O C ATION
Exhibit Hall Grand Opening! New Product & Service
Demonstrations
Exhibit Hall
Meet leading technology-focused providers and demo the industry’s largest
collection of digital products and solutions for your dealership.
TIME
12:00 pm1:20 pm
L O C ATION
Gourmet Buffet Lunch
Enjoy a delicious meal and while you’re here, stop by and visit the exhibitor
booths and demo the latest products nearby.
TIME
3
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
L O C ATION
12:30 pm1:00 pm
Auto Dealer Live Show - Segment 1:
“Keep It Or Crush It”
TIME
DAY- LO N G SEM I NA R S
SPEAKER
L O C AT ION
1:30 pm 4:20 pm
Part 2: Create a Leadership Culture that Attracts Top
Talent - Learn How to Become the Employer of Choice
Building a consistently high-performing team starts with the ability
to attract the top talent in the marketplace today. During this
workshop, we will discuss how to build a solid foundation based
upon a culture of strong communication. We will then focus on
the next five essential pieces required to create a leadership
culture within your organization.
Chris Rollins
Rollins
Performance
Group, Inc.
Bronze 1 at
Bally’s Hotel
& Casino
#DD19
DigitalDealer.me
Exhibit Hall
Booth 1001
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
DAY- LO N G SEM I NA R S
1:30 pm 4:20 pm
Part 2: Say ¡Hola! to More Buyers - Learn How to
Reach & Engage Hispanic Car Buyers
How many sales are you missing by not engaging with
Hispanic buyers? In this session, learn how to determine
the Hispanic audience in your market, and discover the
best marketing mediums for reaching Hispanic buyers.
SPEAKER
Mat Koenig, KonigCo |
Buscadordeauto.com
& Zeph Snapp,
Altura Interactive
& Ricky Lopez
The Ross Companies
Part 2: How Women Can Better Integrate Themselves
into a Dealership
This workshop will guide participants through a detailed process
on key concepts that attribute and provide skills for individuals to
reach any professional goal.
Bronze 2 at
Bally’s Hotel
& Casino
Bronze 4 at
Bally’s Hotel
& Casino
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
1:30 pm2:20 pm
Driving Revenue: Focus on Your
Caller’s Journey - Learn How to
Earn Customer Loyalty
Chip King
CallRevu
Data & Analytics
Advanced
Burgundy
Conversion Immersion:
Converting off the Telephone
and Internet Better, Faster,
and Smarter!
Alan Ram
Alan Ram’s
Proactive Training Solutions
Sales Strategies
Advanced
Champagne
Ballroom 1
Realizing Success by Using a
Balanced Digital Diet - Let Data
Drive Your Digital Strategy
Digital Marketing
Casey Brown &
Intermediate
Anthony Sudon
Haystak
Digital Marketing
Champagne
Ballroom 2
Social Culture: The Paradigm Shift
that Modern Dealerships Must
Implement for 2016
Subi Ghosh
Dealer Authority
Management
Intermediate
Bordeaux
Anthony Bartoli,
Bommarito
Nissan Honda
W Ford &
Richard Lucy,
Newby Buick GMC
CRM
Intermediate
Chablis
The Road to Internet
Dominance: How to Build
Sales Processes
4
Joni Stuker
Owner
Connect
L O C AT ION
#DD19
Seven “Must Ask” Questions
Regarding Your Dealership’s Data
Brad Korner
DealerVault
Data & Analytics
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
Data Driven Decisions, Data Driven
Sales. The Future of Big Data Marketing
is Here, and It’s Not Going Anywhere
Don O’Neill
CreditMiner
Data & Analytics
Intermediate
Champagne
Ballroom 3
One Million Text Messages Later…
Nick Gorton
What I Have Learned - Insight on Shopper Edmunds.com
Behaviors, Industry Trends & More
Sales Strategies
Intermediate
Loire
The Six Degrees of Automotive SEO Discover Why SEO is Not a
Luxury, It’s a Necessity
Greg Gifford
DealerOn
SEO/SEM
Intermediate
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Do You Know Where Your Money Lives?
Understand Your Client Base to Increase
Dealership Profitability
Sean Seltzer
Social Dealer
Social Media
Intermediate
Champagne
Ballroom 4
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
5
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
2:30 pm3:20 pm
Apply the C x A = R Formula
to Increase Closing Rates,
Unit Sales and Net Profit
Erich Gail
Cardinale Group
of Companies
Management
Advanced
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Get Your MIND FREAK On: “Where Did
the Objections Go?” Psychology of Sales
& Becoming a Proactive Professional
Jonathan
Dawson
Sellchology
Sales Strategies
Advanced
Champagne
Ballroom 1
Joining the Video Revolution Develop a Successful Video Strategy
for Your Dealership
Phil Sura
UnityWorks
Media & Peter
Leto, Google
Automotive
Digital Marketing
Intermediate
Champagne
Ballroom 2
Your Digital Landscape
and #Whatsnext
Chris Hill
Aronson Digital
Digital Marketing
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
Car Buyer of the Future - Identify Myths
in the Car Buying Process and Examine
What Customers Really Want
Howard Polirer
Autotrader
Digital Marketing
Intermediate
Burgundy
Dealeruption - Gain Insight on Disruptive Changes Coming to the Auto Industry & Prepare Your Dealership to Thrive
Eric Brown
Dataium/IHS
Automotive
Digital Marketing
Intermediate
Bordeaux
Secrets to Smart Mobile Marketing Market Smarter & Reach a Broader
Audience While Spending Less
Kendall Billman
MotoFuze
Mobile
Intermediate
Champagne
Ballroom 3
Digital Retail Strategies: Online Deal
Making - Learn How to Introduce Online
Retail at Your Dealership
Mike Burgiss
MakeMyDeal
Sales Strategies
Intermediate
Chablis
How to Stem the Tide of Your Margin
Erosion! Learn 3 Essential Ways to Improve Profitability Within the Dealership
Tony Rhoades
AutoAlert
Sales Strategies
Intermediate
Champagne
Ballroom 4
Service Drive Technology Increase Revenue & Improve
Customer Satisfaction
Saphura Long
Gratis
Technologies
Fixed Operations
Fundamental
Loire
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
3:30 pm4:20 pm
Leading with Significance Discover 12 Ways to Become the
Most Effective Leader
David Villa
Imperial Press
Direct (IPD Mail)
Management
Advanced
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Convert Dormant Leads to
Hot Prospects with Targeted
Email Marketing
Peter Martin
Cactus Sky
Digital
Digital Marketing
Intermediate
Burgundy
Data-Driven Digital Marketing:
Separating the Sales Strategies
From the Sales Pitches
Justin Cook
C-4 Analytics
Digital Marketing
Intermediate
Champagne
Ballroom 1
#DD19
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
3:30 pm4:20 pm
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
How to Maximize YOUR Usage With
Chris Gardiner
YOUR CRM - Learn How to Use Advanced OptionSoft
Reports, Strategic Searches & More
Technologies
CRM
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
Reputation & Loyalty… Drivers
of Dealership Dominance
Mike Good
Street Toyota
Reputation
& Loyalty
Intermediate
Bordeaux
Is Your SEO Campaign Working
Effectively? Discover Best Practices for
SEO & How to Read Your Analytics Data
Nicole Gignac &
Nikki Paladino
L2TMedia
SEO/SEM
Intermediate
Champagne
Ballroom 3
Amplify Your Earnings: Increase
Profitability and Growth Through Used
Car Financing
Todd Gunderson
NextGear
Capital
Finance &
Insurance
Intermediate
Chablis
Finding Advantage in Today’s
Efficient New Vehicle Market
Randy Kobat
vAuto
Sales Strategies
Intermediate
Champagne
Ballroom 4
Predicting Success: A New Model for
Selecting the Right Employee for Your
Dealership
Adam Robinson
Hireology
Fixed Operations
Fundamental
Champagne
Ballroom 2
The Dealership Crossroad: Why You
Should Base Your Sales Strategy on
Quality & Value & Not on Lowest Price
Brad Kruse
MAXDigital
Digital Marketing
Fundamental
Loire
TIME
4:30 pm5:00 pm
L O C AT ION
Innovative Products & Service Demonstrations
Exhibit Hall
Meet leading technology-focused providers and demo the industry’s largest
collection of digital products and solutions for your dealership.
TIME
5:10 pm6:00 pm
L O C AT ION
K E Y N O T E PA N E L
“Digital Decoded: A Smarter Approach to Digital in 2016”
Peter Leto, Trace Przybylowicz, Erich Gail, Quincy
Armstrong, Rick Ricart & Jeremy Anspach
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Digital marketing is not a single tactic, strategy or initiative. It is it’s own ecosphere with several moving pieces. Whether it is SEM, display, or digital merchandising, it’s critical to Jeremy Anspach, Co-Founder and CEO of PureCars,
leading executives from Google and Facebook, and a panel of the sharpest minds
in automotive. They will lay out the latest in digital and let you in on “the next big
thing” as we head into 2016.
TIME
6:00 pm7:00 pm
6
#DD19
L O C AT ION
Cocktails & Hors D’oeuvres Reception
DigitalDealer.me
Exhibit Hall
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
DAY 2
Tuesday, Oct. 6
TIME
7:30 am8:30 am
L O C AT ION
Gourmet Buffet Breakfast
Start your day off with a delicious breakfast then check out the rest of
the exhibit hall and demo the latest products and services for your dealership
(exhibit hall closes today).
TIME
8:00 am8:50 am
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
L O C AT ION
BR E A K FA S T K E Y N OTE PANEL
“Dealership Marketing From Both Sides of the Fence”
Greg Gifford, Shaun Raines, Bobbie Herron
& Jennifer Briggs
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
With the increasing diversity of marketing channels and vendor options,
creating a successful plan for your dealership in 2016 will be more difficult than
ever. This panel will discuss topics, ideas and strategies from both sides of the
fence, so you can formulate a plan for success in 2016.
TIME
7
L O C AT ION
8:50 am9:20 am
Products & Service Demonstrations
TIME
DAY- LO N G SEM I NA R S
SPEAKER
L O C AT ION
9:00 am10:50 am
Part 1: Everything You Always Wanted to Know About Digital
Marketing (but Were Afraid to Ask)
Learn both the fundamentals and advanced strategies and tactics
to become great in automotive digital commerce. We will teach
dealers what to do to build the best possible digital team for sales
and service, how to effectively market their dealership online and
how the right processes and tactics can actually ensure exceptional results.
David Kain,
Kain
Automotive Inc.
and Todd Smith
ActivEngage
Bronze 1 at
Bally’s Hotel
& Casino
9:00 am11:40 am
Part 1: How to Create an Epic Social Media Marketing
Plan – Develop Your Own Holistic Process to Drive Traffic,
Leads & Sales
Many dealers and marketing managers aren’t 100% sure if what
they’re doing on social media is right or what they need to do
next to generate traffic, leads and sales through social media.
This workshop will dive deep into your individual store’s unique
position in your market and develop a solid marketing plan to
help you achieve long lasting success. * A $7,500 Value.
Kathi Kruse
Kruse Control
Inc.
Bronze 2 at
Bally’s Hotel
& Casino
9:00 am11:40 am
Tim Deese,
Basics of the Pre-Owned Department Must Always Come First
The used car department can accomplish more in the long run than Progressive
any other part of your dealership because it force feeds every other Basics, Inc.
department. The majority of the deals we miss every month are
the deals with trade-ins. Every time we miss a deal with a trade we
miss the opportunity to sell a new car, of service and parts dollars in
recon and the profit in the used trade-in when we sell it. Learn how
to structure your pre-owned department for maximum efficiency and
profitability,
Bronze 3 at
Bally’s Hotel
& Casino
#DD19
Exhibit Hall
Meet leading technology-focused providers and demo the industry’s largest
collection of digital products and solutions for your dealership.
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
L O C AT ION
P E E R S T R AT E G Y ROUNDTABLES
Connect with 9 Peers From Similarly Sized Dealerships
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
11:00 am 11:50 am
Getting Right to the Heart of BDC
Success: People, Process,
& Profitability
Karla Guleserian
Autobytel
Sales Strategies
Advanced
Loire
What Match.com, Tinder, and Ashley
Madison Have in Common with
Automotive Digital Marketing
Kristen Judd
& Gary Marcotte
3 Birds
Marketing
Digital Marketing
Intermediate
Champagne
Ballroom 1
Selling Profitably in a Transparent World:
Tactics & Strategies to Achieve Sales
Success Through Transparency
Kerri Wise
TrueCar
Digital Marketing
Intermediate
Champagne
Ballroom 2
How to Keep Your Best Service
Customer Happy and Retain
Post Warranty
Bryan Armstrong
VW Southtowne
and VW Lee’s
Summit
Fixed Operations
Intermediate
Champagne
Ballroom 3
2015 Automotive Social Media Trends
Study - What 2,000 Car Buyers Say
About Social
Thom Brodeur
Digital Air Strike
Social Media
Intermediate
Chablis
Effective Video Marketing Across All
Screens & Video’s Impact on Online
Search and Website Activity
Kevin Kowalick
Comcast Cable
Justin Evans
Comcast
Spotlight
Digital Marketing
Intermediate
Champagne
Ballroom 4
How Soon, How Hard, How Able:
What We’ve Learned From Engaging
Millions of Leads
Don Crawford
Conversica
Digital Marketing
Intermediate
Bronze 4 at
Bally’s Hotel
& Casino
Learn How to Integrate Your Traditional
and Digital Advertising and Sell More
Cars!
David Regn
Stream
Companies
Digital Marketing
Intermediate
Bronze 1 at
Bally’s Hotel
& Casino
A Comprehensive Service Experience
Impacts Loyalty & Profits
Jim Roche
Xtime
Fixed Operations
Fundamental
Bordeaux
9:30 am10:50 am
Work with your dealership peers to blow open the doors to new ideas and
proven best practices. Meet with other dealers and managers from outside your
market and discuss your biggest challenges. Pick each other’s brains to see
what works… and what doesn’t.
8
#DD19
How Does the Internet of Things Affect
Andy Lapin
Data & Analytics
the Consumer Experience and What Does Kelley Blue Book Fundamental
it Mean for the Automotive Industry?
Burgundy
Hypnotic Selling Skills - Learn Language
Patterns & Words that Lead Your
Prospects to “Yes” Over and Over
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
DigitalDealer.me
Tim Triplett
BestRide.com
Sales Strategies
Fundamental
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
12:00 pm1:20 pm
L O C AT ION
Gourmet Buffet Lunch
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Enjoy a delicious meal and while you’re here, stop by and
visit the exhibitor booths and demo the latest products nearby.
TIME
12:30 pm1:00 pm
9
L O C AT ION
Auto Dealer Live Show - Segment 2:
“Women Who Rock Auto”
Exhibit Hall
Booth 1001
TIME
DAY- LO N G SEM I NA R S
SPEAKER
L O C AT ION
1:30 pm3:20 pm
Part 2: Everything You Always Wanted to Know About
Digital Marketing (but Were Afraid to Ask)
In this session, you will learn both the fundamentals and
advanced strategies and tactics to become great in automotive
digital commerce. The workshop will enable senior dealership
managers to safely ask two industry experts anything they
are unsure of regarding the most rapidly growing part of their
business.
David Kain
Kain
Automotive Inc.
& Todd Smith
ActivEngage
Bronze 1 at
Bally’s Hotel
& Casino
1:30 pm4:20 pm
Part 2: How to Create an Epic Social Media Marketing
Plan – Develop Your Own Holistic Process to Drive Traffic,
Leads & Sales
Without a solid marketing plan, there’s little chance for genuine,
long lasting success. Your social media marketing plan
establishes your brand’s core message, defines your target
customers, builds a winning content strategy and plans out the
organizational structure you need to reach more customers
quickly. This workshop will dive deep into your individual store’s
unique position in your market and develop a solid marketing to
help you succeed. * A $7,500 Value.
Kathi Kruse
Kruse Control
Inc.
Bronze 2 at
Bally’s Hotel
& Casino
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
1:30 pm2:20 pm
Mastering the Art of the Referral Learn How to Boost Business
Results With Referrals
Tom Stuker
Stuker Training
Sales Strategies
Advanced
Champagne
Ballroom 1
Full Funnel Marketing on Social
Media Will Help Dealers Reach More
Prospects at a Lower Cost
Brent Albrecht
Friendemic
Social Media
Advanced
Burgundy
Go Mobile or Go Home - What Google
(and Car Buyers) Need from a Website
Michael DeVito
DealerOn
Digital Marketing
Intermediate
Champagne
Ballroom 2
All Buyers are Not Created Equal:
Track, Target and Convert Your
Highest Value Prospects
Ken Kolodziej
Matt Kolodziej
String
Automotive
Data & Analytics
Intermediate
Bordeaux
Four Key Strategies Which Led Me to
Make $1 Million-a-Month on Wall Street
That Your Dealership Can Leverage
Today to Get Dramatic Results!
Jeff Tognetti
DealerX
Digital Marketing
Intermediate
Champagne
Ballroom 3
#DD19
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
10
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
1:30 pm2:20 pm
CSI: Dealership – Searching for
Clues to Identify the Killers
of Your Sales and Reputation
Joe Webb
DealerKnows
Consulting
& Shaun Raines
DealerOn
Management
Intermediate
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
How Zip Code Market Share will
Change Your Advertising Forever
Patrick Bennett
Showroom Logic
Data & Analytics
Intermediate
Bronze 4 at
Bally’s Hotel
& Casino
Five Unique Updates your Website
Needs NOW to Increase Engagement,
Earn Customer Trust, and Convert
Andrew Gordon
DealerScience
Digital Marketing
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
Beyond Remarketing: 4 Digital
Strategies to Keep More Customers
and Sell More Cars
Chad Spearman
Manheim
Digital Marketing
Intermediate
Chablis
Ready, Set, Text…The Compliant Way Learn the Rules & Best Practices
in Text Communication
Scott Pechstein
Autobytel
Sales Strategies
Intermediate
Champagne
Ballroom 4
Boosting the Big 5 of Online
Merchandising for Bigger Profits
Russ Daniels
HomeNet
Digital Marketing
Fundamental
Loire
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
2:30 pm3:20 pm
Advanced Marketing for Dealer Groups Best Practices & How to Execute Them,
and Pitfalls that Hinder Progress
Dennis Galbraith Digital Marketing
Advanced
& Maria
Espinoza
Dealer e-Process
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Leveraging Data-Driven Strategies
to Maximize Profitability
Richard Bustillo
Rick Case
Honda of Davie
Data & Analytics
Intermediate
Loire
What You DON’T See is All-Too-Often
What You Get (Why Hiring the Right
Personality Accelerates Appts.)
Dr. John Mlinarcik
Management
Intermediate
Burgundy
Why Marketing Has Become
More Important Than Sales
Larry Bruce
Naked Lime
Marketing
Digital Marketing
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
How to Close More Customers
with a “Wow” Experience
Jay Rose, Volvo
of Southborough
& Anne Horn
ViewPoint
Interactive
Kiosks
Sales Strategies
Intermediate
Bordeaux
Creating a Connected Buying Experience
- Sales and Finance Working Together to
Transform the Buyer’s Experience
Pete MacInnis
eLEND
Solutions
Sales Strategies
Intermediate
Champagne
Ballroom 2
Go Local: How to Get More Local
Reviews for SEO
Steve
Shackelford
AutoRevo
SEO/SEM
Intermediate
Chablis
#DD19
DigitalDealer.me
PCS-Global
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
Mobile Buyers in the Palm
of Your Hand: Learn How to
Increase Opportunities with Buyers
Mobile
Mat Koenig
Intermediate
KonigCo |
Buscadordeauto.
com
Champagne
Ballroom 4
How to Truly Measure
Digital Marketing ROI
George Nenni
Dominion
Dealer Solutions
Digital Marketing
Intermediate
Bronze 4 at
Bally’s Hotel
& Casino
360 Degree View of the Customer Learn About Consumer Mindset &
How to Influence Purchase Decisions
Howard Polirer
Autotrader
Digital Marketing
Fundamental
Champagne
Ballroom 1
Marketing With a Mobile Mindset:
How to Reach the Smartphone Shopper
Marty Blue
CarGurus
Digital Marketing
Fundamental
Champagne
Ballroom 3
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
3:30 pm4:20 pm
What is Certification: Dealer
Security, or DMS Provider Profit?
Stephen Cottrell
Authenticom
Data & Analytics
Advanced
Champagne
Ballroom 1
Capturing the Elusive
Video Viewer
Phillip Aime
Spectrum Reach
Automotive
Digital Marketing
Advanced
Bordeaux
Where Have All the Leads Gone? Deliver
the Right Message, at the Right Time
& Track ROI in the Digital Ecosystem
Larry Barditch
MSA Advertising
Digital Marketing
Intermediate
Burgundy
Increase CSI, Sales and Gross by
Catering to Consumers with an
Interactive Digital Buying Experience
Ali Mendiola
Dealertrack
Technologies
Sales Strategies
Intermediate
Champagne
Ballroom 4
Get Addicted to Data: Start Creating
Higher Value Customers
Megan Gardner
& Doug Van Sach
3 Birds Marketing
Data & Analytics
Intermediate
Chablis
I Can’t Wait to Stay in the Exact Same
Position for 20 Years--Said No One Lately!
Retention, Culture, and Customers
Aimi Gundersen
Tiea Roper
BetterCarPeople
Management
Intermediate
Bronze 3 at
Bally’s Hotel
& Casino
Putting the Personal Back in Your
Personnel
Ryan Leslie
DealerRater
& Mike Davenport
Bachman Chevrolet
Reputation
& Loyalty
Intermediate
Bronze 4 at
Bally’s Hotel
& Casino
What Did She Say? Learn the Language
of Digital Metrics to Understand
Digital Performance
Jennifer Briggs
Feldman Auto
Group
Digital Marketing
Intermediate
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Results Vs. Promises:
Is Your Vendor a Good Bet?
Darryl
Thompson
DOM360
Management
Intermediate
Champagne
Ballroom 3
The Millennial Myth: Everything
We Think is Wrong
Jason Harper
FordDirect
Data & Analytics
Intermediate
Bronze 1 at
Bally’s Hotel
& Casino
TIME
2:30 pm3:20 pm
11
#DD19
DigitalDealer.me
C AT E G O RY
L O C ATION
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
50 M I N . C O N C U R R EN T SES S IO N S
SPEAKER
C AT E G O RY
L O C ATION
3:30 pm4:20 pm
How to Generate Hundreds
of Quality Subprime Leads
for Your BDC
John Palmer
ProMax
Unlimited
CRM
Fundamental
Champagne
Ballroom 2
A Good Old Fashion Sales Meeting Learn How to Properly Structure
Pre-Owned Sales Meetings
Tim Deese
Progressive
Basics, Inc.
Pre-Owned Sales
Fundamental
Loire
TIME
4:30 pm 5:00 pm
L O C AT ION
Demo the Industry’s Latest Digital Products
& Solutions
TIME
5:10 pm 6:00 pm
Exhibit Hall
L O C AT ION
K E Y N O T E A D D R ESS
Scott Monty, Former Global Digital and Multimedia
Communications Manager of Ford Motor Company
and Principal of Scott Monty Strategies
“Putting Your Mouth Where Your Money Isn’t:
Storytelling, Service and Trust”
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
Scott Monty will tell you how you can begin tomorrow to create an emotional
connection with your customers that leads them to have confidence and trust in
you. More importantly, he’ll tell you how to grow your retention rates immediately,
and curb your spending on new customer acquisition.
TIME
6:00 pm 7:00 pm
L O C AT ION
Cocktails & Hors D’oeuvres Meet & Greet -
TIME
6:15 pm 6:45 pm
L O C AT ION
Auto Dealer Live Show - Segment 3: “BDC Board Room”
TIME
7:00 pm
12
#DD19
Exhibit Hall
Booth 1001
L O C AT ION
Exhibit Hall Closes
Exhibit Hall
TIME
8:00 pm 11:00 pm
Exhibit Hall
Last Chance to Demo the Latest Products & Services
(Exhibit Hall Closes)!
L O C AT ION
The Official Digital Dealer After Hours Party
* Exclusively for Dealership Attendees
DigitalDealer.me
Drai’s
Night Club
on Rooftop of The
Cromwell
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
DAY 3
Wednesday, Oct. 7
TIME
8:00 am 9:00 am
L O C ATION
Gourmet Buffet Breakfast
Enjoy a hot breakfast and cup of coffee before attending the keynote address
by Famous Rhodes, Vice President of Digital & Customer Experience at
AutoNation.
TIME
9:00 am 9:50 am
L O C ATION
K E Y N O T E A D D R ESS
FAMOUS RHODES, Vice President of Digital & Customer
Experience at AutoNation, “Meeting the Expectations of
the Consumer in a Mobile World”
Keynote
Hall
Located in
Back Right
Corner of
Exhibit Hall
50 M I N . C O N C U R R EN T SES S IO N S
Famous Rhodes knows what keeps potential customers away from your
dealership: Time. They don’t have it. Famous found a way around that time
challenge and, in doing so, he is turning AutoNation, already the country’s largest
auto dealership chain, into a technology heavyweight. He’ll share how he and his
team are creating an online experience that exceeds expectations.
TIME
SPEAKER
C AT E G O RY
L O C ATION
David Villa
David Cribbs
Imperial Press
Direct (IPD Mail)
Sales Strategies
Advanced
Keynote
Hall Located
in Back
Right
Corner of
Exhibit Hall
Take Your Vehicle Photos
& Videos to the Next Level
Michael Sanders
DealerVision.
com
Digital Marketing
Intermediate
Bordeaux
A Tale of Two Car Buyers Differentiate Your Dealership by
Providing a “WOW” Experience
Justin Brun
Pre-Owned Sales
Ben Koller
Intermediate
Dynamic Beacon
Chablis
Service Lane Salvation:
The Key to Turning Your Service
Lane Into Your Second Showroom
Don O’Neill
CreditMiner
Sales Strategies
Intermediate
Champagne
Ballroom 3
How to Integrate All of Your
Digital Marketing
John Sternal
Merit Mile
Digital Marketing
Intermediate
Burgundy
Creating a Diversified Digital
Marketing Portfolio
Dario Dulic
Digital Marketing
Westboro Toyota Intermediate
Loire
Key Steps to Ensure Your BDC is
a Marketing Department
Joni Stuker
Owner Connect
Management
Fundamental
Champagne
Ballroom 4
M3 | Marketing Management
Metrics - Learn Concepts to
Create Success For Your Dealership
Ashley Mabery
ZMOT Auto (a
Cardinale-Group
company)
Management
Fundamental
Champagne
Ballroom 1
10:00 am - 4 x 100 Sales Training - Learn
an Essential Four Step Process
10:50 am
Proven to Increase Sales
13
#DD19
Keynote Hall
Located in
Back Right
Corner of
Exhibit Hall
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule
Visit our mobile app:
DigitalDealer.me
TIME
50 M I N . C O N C U R R EN T SE S S IO N S
10:00 am - Your Digital Consumer Understand the Power of Your
10:50 am
Website & Consumer Experience
14
SPEAKER
C AT E G O RY
L O C AT ION
Jason Silberberg Sales Strategies
Nabthat
Fundamental
Champagne
Ballroom 2
TIME
50 M I N . C O N C U R R EN T SE S S IO N S
SPEAKER
C AT E G O RY
L O C AT ION
11:00 am 11:50 am
Advanced Website Strategies: Get What
You Want from the Customer by Giving
the Customer What They Want
Chad Sabatka
Anderson Auto
Group / Steering
Innovation
Digital Marketing
Advanced
Burgundy
Supercharge Your Sales By
Connecting with Millennials
Eric Brown
Dataium/IHS
Automotive
& Fred Bucher
Time Warner
Cable Media
Digital Marketing
Intermediate
Keynote
Hall Located in
Back Right
Corner of
Exhibit Hall
Grow with GRO:
Drive Higher Lifetime Value
Mary Sheridan
DMEautomotive
Fixed Operations
Intermediate
Bordeaux
Is Your Dealership Wasting
Money on Millennials?
Curt Zondervan
No Pressure
Selling
Sales Strategies
Intermediate
Champagne
Ballroom 4
“Me First” - Why Content Creation is
Key to Digital Relationship Management
Phil Penton
SureCritic
Reputation
& Loyalty
Intermediate
Loire
Your Commercials Suck Learn Effective TV and Digital Strategies
Brian Barlow
Pineapple
Advertising
Digital Marketing
Intermediate
Champagne
Ballroom 3
Fantasy Football Sells Cars - Discover How
Managing Fantasy Football is Like Managing
Your Day-to-Day Internet Sales
Jim Flint
Local Search
Group
Digital Marketing
Intermediate
Champagne
Ballroom 1
Is Your Website Ignoring Your Shoppers?
Learn Best Practices to Boost Web
Traffic & Shoppers on Your Lot
Dan Moore
VinSolutions
Digital Marketing
Intermediate
Chablis
Changing the Consumer Experience,
One Minute at a Time
Ed Pontis
Reynolds and
Reynolds
Sales Strategies
Fundamental
Champagne
Ballroom 2
#DD19
DigitalDealer.me
* TIMES SUBJECT TO CHANGE. Visit DigitalDealer.Me for the most up-to-date schedule