in the world of interactive veneers

TABU
in the world of interactive veneers
Cantù, Como
Italy
22
million €
180
catalog
renewal
D/e.design
Tabu: Colors of Wood
Passion for wood, innovation, respect for the environment, color:
in one word, Tabu. Since 1927 Tabu S.p.A., family company
headquartered in Cantù – Italy, carries on the tradition of wood
processing and dyeing. Always at the forefront and aware of
sustainability, Tabu produces and distributes worldwide natural
wood, dyed and multilaminar veneers, edge-bandings, wooden
floors and wall-coverings of different species, colors and
frameworks for houses, offices, hotels, ships, ...
A new catalog
When Tabu in 2013 needs to renew its catalog, it discovers the
photographic configurator of In.tres.
In the past Tabu always associated the configuration world to
something far from its products. But the company likes the idea
of a new interactive catalog/configurator: so Tabu decides to
try a demo during the MADE 2013 fair.
At the fair the configurator has success: it convinces immediately
also the main customers (architects, professionals, …), who use
it to show the output of Tabu’s products in a real environment to
end customers.
D/e.design: interactive veneers
Given the positive outcome of the fair, In.tres continues the
development of the photographic configurator D/e.design for
Tabu.
The integration between the configurator and the new online
catalog is fundamental. On Tabu’s new website configurator and
catalog interact constantly with each other. In real time it is possible
to customize one of the 8 environments present in the configurator
and, choosing a wood, reach the catalog with all the information
about the single product, wood species and color. And viceversa.
To facilitate the choice of the favorite models by comparing them,
it is possible to select and save until 4 different compositions for
each environment.
Moreover, D/e.design optimizes the sample management: the
customer has access to the 700 articles today available directly
from the website and only requests the samples he is interested in.
Higher visibility thanks to D/e.design
Thanks to D/e.design Tabu has renewed its company image
and has reached a higher visibility: in a year there were
2300
12.500
1200
15%
new
registered
users
downloaded
textures and
technical sheets
received
sample
requests
more sales in
the first two
months
In these years Tabu has appreciated In.tres timeliness when
requested to update the catalog or add new features. Soon we
will further expand the configurator with the new collection. If we
could go back, we would definitely choose D/e.design again.
Simone Ceruti
ICT Manager of Tabu S.p.A
www.derwid.com
[email protected]
via Melchiorre Gioia 61/63
20124 Milano