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International Journal of Social Science and Humanity (IJSSH) Vol. 5, No. 10, October 2015 ISSN: 2010-3646 Chief Editor: Prof. Aurica Briscaru International Association of Computer Science and Information Technology Singapore http://www.ijssh.org Instruction of contribution Aims and Scopes International Journal of Social Science and Humanity (IJSSH) is a scholarly open access, peer-reviewed, interdisciplinary, quarterly and fully refereed journal focusing on theories, methods and applications in social science and humanity. IJSSH covers all areas of social science and humanity, publishing refereed original research articles and technical notes. IJSSH reviews papers within approximately three months of submission and publishes accepted articles on the internet immediately upon receiving the final versions. 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Frequency: Monthly ISSN: 2010-3646 Subject Category: Social Science and Humanity Published by: International Association of Computer Science and Information Technology Press (IACSIT Press) IJSSH Vol. 5, No. 10, October 2015 International Journal of Social Science and Humanity CONTENTS Volume 5, Number 10, October 2015 Compact Urban form for Sociability in Urban Neighbourhoods………………………………………………822 Wan Mohd Rani Wan Nurul Mardiah Local Government Service Efficiency: Public Participation Matters………………………………………….827 Zikri Muhammad, Tarmiji Masron, and Aziz Abdul Majid Using Co-Design to Express Cultural Values and Create a Graphical Identity: A Case Study of Khon Kaen, Thailand………………………………………………………………………………………………………...832 Ratanachote Thienmongkol Perceptual Reasoning and Moral Competency as Predictors of Extraversion — A Preliminary Finding……..844 Mohd Nasir Che Mohd Yusoff and Nazirah Hanim Sharipudin An Assessment of “Zawarawa” Mass Marriage Programme, in Kano State, Nigeria…………………………849 Rohana Yusof and Amina Lawal Mashi Using TEI XML Schema to Encode the Structures of Sarawak Gazette………………………………………855 Tze-Min Fong and Bali Ranaivo-Malançon The Relationship between Religious Orientation, Moral Integrity, Personality, Organizational Climate and Anti Corruption Intentions in Indonesia……………………………………………………………………………..860 Zulfa Indira Wahyuni, Yufi Adriani, and Zahrotun Nihayah Effectiveness of Riot Prevention through Community Policing in India: The Practices of the Mohalla Committees……………………………………………………………………………………………………..865 Miharu Yui Bipolar Emotional Response Testing of Online News Website Content: Indonesia Case…………………….872 Irwansyah Western Intellectual Insights for Muslim Policy Makers on Religion Based Economy……………………….879 Mohammad Manzoor Malik Multi-Competence, ELF, Learning and Literacy: A Reconsideration…………………………………………887 Howard Doyle A Review on Drivers and Barriers towards Sustainable Supply Chain Practices……………………………...892 Mee Yean Tay, Azmawani Abd Rahman, Yuhanis Abdul Aziz, and Shafie Sidek Environmental and Social Crises: New Perspective on Social and Environmental Injustice in Octavia E. Butler’s Parable of the Sower…………………………………………………………………………………..898 Maryam Kouhestani Impact of RTE Act on Girl Child Education…………………………………………………………………...903 Sonal Mobar International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Compact Urban form for Sociability in Urban Neighbourhoods Wan Mohd Rani Wan Nurul Mardiah examining the role of urban form elements in influencing the social interactions among the local community of urban neighbourhoods in Malaysian cities. This study adopted a quantitative method approach and data will be collected through household questionnaire survey and observation survey. The findings of this study is expected to contribute in providing an indication for policy makers and planner to devise a framework to improve the quality of urban neighbourhoods to achieve livable city. It will also provide evidence of a significant association between the urban form elements and the type and frequency of social interaction among local residents of Malaysian cities that will further promote liveable and healthy cities. With the objective to assess urban form character of selected urban neighbourhoods, it is anticipated to provide scenario on the current status of urban living environment of Malaysian cities. Finally, the study is expected to provide significant contribution to stakeholders to guide the policy-making towards creating livable environment in line with the vision and mission of Malaysian government. Abstract—Cities with compact urban form are often associated with being sustainable. Among them are impacts on quality of life, improved access, neighbourhood satisfaction, as well as improved individual and community’s wellbeing. This study is part of a bigger scope of study that looks into the relationship between urban form and social sustainability. This paper specifically explores the notion of compact urban form and how it impacts the aspect of sociability in urban neighbourhood. Objectives of the study are (i) to identify the extent of compact urban form on influencing community behaviour and (ii) to establish the type of social interactions as a result of residing in a compact urban form residential neighbourhood. Data was collected through the use of household questionnaire survey which was conducted in selected residential neighbourhood within Kuala Lumpur Metropolitan Region and supported by observation survey. Findings of the study reveals that residents of compact urban form tend to have higher chance to have social interaction with their neighbours either, of certain intention or unintentionally. It is through these social interactions that would lead to better social cohesion that would create safer neighbourhood environment. Index Terms—Compact city, neighbourhood, social interaction. urban form, urban II. BACKGROUND Creating sustainable and livable neighbourhood is important to ensure that the people‟s quality of living is protected. A well-planned neighbourhood has the potential to influence or initiate some kind of social interaction among the local communities. Many planners encouraged for compact urban form with mixed land use and pedestrian friendly streets in order to induce social interaction and provide some sense of the neighbouring community [3]. Lack of social interactions in urban neighbourhood would eventually lead to greater urban problems such as threat to the safety aspects and sense of security among the residents. As highlighted in the National Urbanisation Policy [4], Malaysian cities are experiencing a decline in the quality of living in terms of safety. Urban form elements claimed to have various significant impacts of sustainability. Several studies have explored the links between urban form and social sustainability in which urban form is able to improve access to facilities, social interactions, quality of life that would lead to a better neighbourhood satisfaction. Some suggested that social interactions tend to improve as it moves away from the city centre [5]. A better social interaction in a neighbourhood would have significant influence on individual„s well-being as well as community [5], [6]. It also facilitates to reduce the feeling of fear in the neighbourhood hence able to live more comfortably [5]. Porta (2001) [7] have illustrated the relationship between urban form and components of urban sustainability that also include the I. INTRODUCTION Cities with compact urban form are often associated with being sustainable. Compact urban form is regarded as the major form that can guide urban development to sustainability particularly in reducing the negative impacts of the dispersed development [1]. Aspect of sociability within an urban neighbourhood is one of the factors that determines the quality of a particular neighbourhood. It is deemed that an isolated community is seen as a failed neighbourhood [2]. Interactions among neighbours which would lead to better social ties and social cohesion have many advantages i.e. increase of sense of security, better neighbourhood satisfaction and sense of belonging. This paper explores the aspect of compact urban form and its relationship with social sustainability, specifically focusing on social interaction - level of sociability within urban neighbourhood. This study focuses on aspects that would contribute to improve the level of sociability by Manuscript received June 5, 2014; revised August 6, 2014. This work was supported in part by the Universiti Teknologi Malaysia – Research Grant. The author would like to thank Research Management Centre, Universiti Teknologi Malaysia and UTM Razak School, Universiti Teknologi Malaysia for the financial support. W. Wan Mohd Rani is with the UTM Razak School, Universiti Teknologi Malaysia, Kuala Lumpur, Jalan Semarak, 54100 Kuala Lumpur, Malaysia (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.564 822 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 social component (see Fig. 1). It was explained that social interaction within the built form is an effect of street life of the urban form [7]. This is a result of how urban form affect the way people uses the space hence contributes to the various social interaction among the community. URBAN FORM URBAN SUSTAINABILITY Land use/ Transportation Environmental Quality Environmental Component how they can actively participate in developing a quality environment. Social sustainability also refers to the viability of socially shaped relationships between society and nature over long periods of time [11]. It is also known to be a wide-ranging multi-dimensional concept focussing on the social goals of sustainable development [12]. A socially sustainable society is one that is just, equitable, inclusive and democratic, and provides a decent quality of life for current and future generations. There are basically four aspects of social sustainability: equity, community safety, health and choice. Others have associated social sustainability with equity, community and participation [2], [3], [13]. Three core dimensions of social sustainability were identified which focussed on satisfaction of basic needs and the quality of life, social justice and social coherence [13]-[15]. It was suggested that social sustainability comprises two main dimensions, (i) social equity and (ii) sustainability of community [11]. The first dimension basically deals with the aspects of urban form focussing on access to services and opportunities such as local services, public transport and affordable housing. The second dimensions deals with broader aspects that include social interaction, satisfaction with the home and neighbourhood, safety, and participation [11]. In relation to the importance of the build environment to health and well-being, it was found that participation and empowerment in the neighbourhood environment had been identified as being essential to the overall social sustainability, particularly quality of life and well-being [16]. It was also stressed that the built environment plays a key role in influencing participation in local neighbourhood life [16]. Quality of life also relates to having a good relationship between housing and local employment, retail, education and health facilities. This relationship facilitates better social interactions and sense of community within the built environment [10]. Another important aspect connecting urban form and social sustainability is safety of the built environment. Safety within the built environment context is related to the extent people can use enjoy and move around the outside environment while feeling safe [17]. several categories of fear that relate to the built environment are fear of being attacked, fear of being run-over and fear of falling [17]. These feelings usually constrain people„s willingness to participate and behaviour at a certain level in the outside environment. To ensure a safe environment, several aspects that need to be considered. Among them are: a mix of uses, pedestrians separated from traffic by trees; proper parking, designated bicycle lanes, spaces and buildings designed and adequate street lighting; wide, well maintained footways; and proper traffic calming measures [17]. To conclude, social sustainability directly impacts the quality of life. Hence, this paper focuses on social sustainability and how physical urban form may facilitate moves towards improving social sustainability. Economic Component Street Life Institutional Component Social Component Fig. 1. The relationship between urban form and urban sustainability. In the context of Malaysia, as documented in the Tenth Malaysia Plan, the government is committed to improve the overall quality of life. Malaysian government has emphasized the need to ensure urban areas are moving progressively towards building a vibrant and attractive living environment. This includes focusing the effort to ensure means of transportation are designed to move people, equitable access to services and facilities and people feel safe with their neighbourhood environment [8]. It was also realized the important role of physical form and character of living space to facilitate high quality of living is achieved. In all development plans, emphasis has been given to ensure that the quality of neighbourhood are protected to ensure III. URBAN FORM AND SOCIAL SUSTAINABILITY Previous research has revealed that urban form has significant implication for most aspects of urban sustainability with great emphasis on social sustainability (social equity, integration and cohesion) and environmental sustainability (energy reduction and travel patterns [5], [9]. To understand urban form, in simpler terms it is defined as size, shape, and intensity of urban settlements and the spatial organization of different types of land use [9]. Urban form is referred to as the distribution and pattern of human settlement within the urban areas. Key variables to describe urban forms are density, shape, degree of dispersal or concentration and the quality of the infrastructure for public transport [10]. Social sustainability is closely related to the behaviour of people and how people respond to change in their surrounding environment. It also suggests that sustainability addresses the question of how societies can shape their modes of change so as to ensure the preconditions of development for future generations. In this context, there is a need to understand how people perceive the environment and IV. METHODOLOGY This research explores compact urban form and its effect on social interactions in urban neighbourhood. Quantitative 823 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 method approach was used to primarily in the data collection and analysis stage. All variables used in this study were made quantifiable in order to facilitate the process of data collection and data analysis. A. Data Collection Data was collected through questionnaire survey. The samples were households within selected urban residential schemes within Kuala Lumpur and Putrajaya, Malaysia. Stratified random sampling method was used to select the samples. The samples were stratified according to the different level of compactness through the use housing density variable i.e. low density housing medium density, medium high and high density housing. This study was also supported by an observation survey. The observation survey is considered significant for this study since direct contact with the neighbourhood and local people involved in the case studies permits the researcher to obtain information which would have otherwise been unavailable. Fig. 2. Age group distribution. B. Method of Analysis Data from the questionnaire is analyzed quantitatively and supported by findings derived from the observation survey. To ensure that the samples from the household survey were representative, the researcher performed sample weighting. Sample weighting is one of the steps that the researcher has undertaken to ensure that the data are reliable. Generally, in statistics, weighting is used to correct disproportional sample size and used to correct for differential response. By performing weighting, the researcher able to adjust the collected data to represent the population better. In this study, the researcher weighted the samples based on the response rate of the three sub areas (inner, intermediate and outer). In performing the analysis, among the techniques applied were, frequency distribution, cross-tabulation and deriving mean score. The researcher further explored the relationship of the data using several statistical tests. V. FINDINGS AND DISCUSSION A. Socio-Demographic Profile A large majority of the respondents were from the age group of economically active population with an average of 84% for Kuala Lumpur and 96% for Putrajaya. The reason behind this is because of the design of the survey that targeted only the head of household or their spouse or partner. Findings regarding the age group distribution for both case study cities reveal a higher proportion of economically active age group as compared to the actual distribution. According to the census for both cities, based on the most recent data, majority of population falls under the economically active group with 67% for Kuala Lumpur and 61% for Putrajaya [18], [19]. For the elderly age group, there are higher proportion in Kuala Lumpur (4%) compared to Putrajaya (0.6%) [18], [19]. For Malaysia as whole, the pattern is quite similar. It was recorded that percentage for young dependants are 26%, economically active are 68% and elderly dependant are 16% for year 2010 [20], (see Fig. 2). In terms of average household size, a great number of the respondents for all areas have approximately 2-5 occupancy Looking at the distribution pattern, Putrajaya does not have any single occupancy household except for the outer area (a slight 1%), (see Fig. 3). There is also pattern for more than 5 occupancy household„. It appears to be that as it move further from the core area, there would be fewer households with more than 5 occupancy„. This finding is expected as it also reflects the Malaysian‟s national average household size of 5. Fig. 3. Household size of study area. In terms of home ownership, majority of the respondents in Putrajaya are renting in all sub area with an average of 92% (see Fig. 4). The pattern is different for Kuala Lumpur where, the distribution is quite evenly spread, especially in the outer area. On average, in Kuala Lumpur, it was reported that 29% owns the house with mortgage, 33% owns outright and 39% are renting. However, it is noted that in the inner area of Kuala Lumpur, percentage of owning the house outright is slightly higher at 41% as compared to other type ownership and in other subarea location throughout the survey areas. Fig. 4. Home ownership. 824 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 B. How Compact Form Impacts Sociability Social sustainability is related to aspects of how people behave within the physical environment. It is claimed that mixed land use and pedestrian friendly streets are important measures in order to induce social interaction and provide some sense of neighbouring community [3]. This concept has been applied in the New Urbanism concept that supports among others mixed use and pedestrian-friendly streets. People would interact and behave differently when they are in different kind of environment. In compact urban form, people are expected to have the opportunity to achieve better sociability due to the proximity. This is because they would have greater opportunity to meet one another either intentionally or unintentionally. Assessment on the compact urban form on sociability was conducted by exploring the compact form related variables with sociability variables. This is achieved through the evaluation of several urban form variables i.e. (i) land use mix, (ii) density and (iii) housing type. Variables related to sociability are (i) frequency of meeting, (ii) how well they know their neighbours and (iii) how they interact with their neighbours. Generally, in terms of level of sociability within the sub-area locations, the researcher investigated the matter by approaching the respondents with several questions in the questionnaire survey form. The respondents were prompted to provide information on the level of interaction based on different scenarios. 5 point Likert scale was used to capture the information with score 1 represents “None‟ and score 5 represents “All”, hence, higher score represents better social interaction. Table I presents the findings of the 3 variables that summarises the level of social interaction among the respondents within the case study areas. The finding indicates that the levels of social interaction among the community in the areas are quite wide-ranging. On the aspect of meeting socially on average of once a week, it was reported to be more common in the inner areas (both cities). In terms of having a chat or greeting, for both cities, it was revealed to be better in the outer areas. Previous studies revealed that social interactions tend to improve as location moves away from the city centre [5]. form also relates to having some sort of mixed of land use. Areas with some land use mix means that people would have the chance to participate more within the neighbourhood residents would not require to travel far to go to services such as banks, retail outlets and other related services. Findings of the study on this aspect have proven that social interaction improves in areas with some land use mix. In terms of having social meeting at least once a week, areas with some land use mix were reported better at 95% significance level and was reported significant at 99% for having the convenient to chat with. On the other hand, for the different housing types, those living in terraced housing were reported to have generally better sociability level among the neighbours at 99% significance level. TABLE II: LEVEL OF SOCIAL INTERACTION ACCORDING TO DIFFERENT COMPACT FORM VARIABLES You would ask You see socially You have a chat to borrow on average once with food/ tools a week from Mean SD Mean SD Mean SD Density High 3.07** 0.87 3.07** 1.03 2.00** 1.10 Medium 2.72** 0.93 2.82** 0.88 1.81** 0.97 Low 2.39** 0.95 2.51** 0.86 1.56** 0.81 Land use No - Single use 2.57* 0.89 2.63** 0.87 1.71 0.92 Residential Yes - some mixed of 2.62* 1.06 2.79** 0.93 1.68 0.89 use Housing Type Detached/ Semi-detac 2.73** 0.84 2.72** 0.88 1.76** 0.93 hed Terraced 2.74** 0.94 2.85** 0.89 1.83** 0.99 Flat/ 2.42** 0.96 2.54** 0.87 1.56** 0.81 Apartment ** indicates 99% significance level. * indicates 95% significance level. VI. CONCLUSION The focus of this paper was to explore the relationship between compact urban form and social sustainability, specifically focusing on social interaction within urban neighbourhood. Findings of the study have shown that areas with some land use mix have better sociability level as compared to areas with only single residential use. This supports the claim by Jacob that physical environment with mixed land use encourages social activities as compared to single-use areas [3]. In terms of density, social interactions within high density areas seem to be better as compared to low density areas. This corresponds well with previous studies where it has proven that among the advantages of higher density are larger concentration of people hence it would create demand for communal services that would lead to greater chance for social interactions [10] [21]. However, it is also important to note that there should be a limit to encourage high density neighbourhood or settlement for sustainability. Empirical research have proven that too high density will eventually lead to overcrowding hence initiate all sorts of social problems and is also associated poor social interaction, high crime rates. Hence, policymakers and TABLE I: LEVEL OF SOCIAL INTERACTION WITHIN SUBAREA LOCATIONS You see socially You would ask to You have a chat on average once a borrow food with/ greet week / tools from Kuala Lumpur Mean SD Mean SD Mean SD Inner 2.81 1.05 2.88 1.00 1.54 0.82 Intermediate 2.55 1.07 2.64 0.93 1.98 0.90 Outer 2.56 1.03 2.90 0.79 1.96 1.15 Putrajaya Mean SD Mean SD Mean SD Inner 2.57 0.80 2.54 0.77 1.53 0.79 Intermediate 2.41 0.86 2.46 0.84 1.57 0.84 Outer 2.54 0.89 2.69 0.88 1.73 0.95 In taking account the urban form variables (see Table II), social interactions within high density areas seem to be better as compared to low density areas. This finding correspond well with previous literature that have proven that high density where close proximity is one of the factor that can initiate interactions among the urban-dwellers. Compact 825 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [8] planners need to identify the ideal density and other compact urban form characteristics that would give benefits to the overall sustainability of the neighbourhood. The implication of this study is it contributes to providing valuable knowledge needed for urban planners and policymakers to meet the challenge of urban growth more effectively and to devise a framework for sustainable urban form to ensure it is socially sustainable. The research findings also contribute to the existing knowledge in such a way that future development and growth in metropolitan regions in developing countries can be guided in a manner that enhances long-term sustainability. Finally, it is hoped that with this indication, policy makers and planner able to make vital decisions to further improve the neighborhood areas for better sociability with the aim to improve the overall quality of life. [9] [10] [11] [12] [13] [14] [15] [16] ACKNOWLEDGMENT The study was funded by the Ministry of Higher Education, Malaysia, Universiti Teknologi Malaysia (UTM – Q.K130000.2740.00K40) and Institute for Housing, Urban and Real Estate Research (IHURER), Heriot Watt University. [2] [3] [4] [5] [6] [7] [18] [19] [20] REFERENCES [1] [17] [21] S. Chen, B. Mulgrew, and P. M. Grant, “A clustering technique for digital communications channel equalization using radial basis function networks,” IEEE Trans. on Neural Networks, vol. 4, pp. 570-578, July 1993. E. Burton, M. Jenks, and K. Williams, The Compact City: a Sustainable Urban Form? Routledge, 1996. H. Barton, Sustainable Communities: The Potential for Eco-Neighbourhoods, London Earthscan, 2000. J. Jacobs, The Death and Life of Great American Cities, Random House LLC, 1961. M. Government, National Urbanization Policy, F.o.T.a.C.P. Department, Editor, Malaysia, 2006. N. Dempsey, C. T. A. Brown, S. Raman, S. Porta, M. Jenks, C. Jones, and G. Bramley, Elements of Urban Form, in Dimensions of the Sustainable City, Springer Netherlands, 2010, pp. 21-51. E. Talen and L. Anselin, “Assessing spatial equity: an evaluation of measures of accessibility to public playgrounds,” Environment and Planning A, 1998, vol. 30, no. 4, pp. 595-613. [22] S. Porta, Formal Indicators: Quantifying the Contribution of Form to Urban (Social) Sustainability, in Australia: Walking the 21st Century, 2001: Perth, Western Australia, pp. 67-79. M. Government, Tenth Malaysia Plan 2010, Malaysia. G. Bramley and K. Kirk, “Does planning make a difference to urban form? Recent evidence from Central Scotland,” Environment and Planning A, 2005, vol. 37, no. 2 pp. 355-378. H. Barton and C. Tsourou, “World Health Organization, Regional Office for,” Healthy Urban Planning: a WHO Guide to Planning for People, Published on behalf of the World Health Organization Regional Office for Europe by Spon, 2000. G. Bramley, N. Dempsey, S. Power, C. Brown, and D. Watkins, “Social sustainability and urban form: evidence from five British cities,” Environment and Planning A, 2009, vol. 41, no. 9, pp. 2125-2142. N. Dempsey, “Quality of the Built Environment in Urban Neighbourhoods,” Planning Practice and Research, 2008, vol. 23, no. 2, pp. 249 - 264. O. Yiftachel and D. Hedgcock, Urban Social Sustainability: The Planning of an Australian City, Cities, 1993, vol. 10, pp. 139-157. K. Jacobs, “Key themes and future prospects: Conclusions to the special issue,” Urban Studies, 1999, vol. 36, pp. 203-213. B. Littig and E. Griessler, “Social Sustainability: A Catchword between political pragmastism and social theory,” International Journal of Sustainable Development, 2005, vol. 8, no. 1-2, pp. 65-79. B. Sen, The Relationship between the Built Environment and Wellbeing: a Literature Review, V. H. P. Foundation, Editor, 2000. E. Burton and L. Mitchell, Inclusive Urban Design: Streets for Life, Routledge, 2006. P. Corporation, Laporan Pemeriksaan, Draf Rancangan Struktur Putrajaya (Technical Report, Draft Structure Plan Putrajaya), Malaysia, 2009. K. L. C. Hall, Local Plan, Kuala Lumpur 2020 City Plan, Kuala Lumpur City Hall Malaysia, 2008. D.o.S. Malaysia, Population ('000) by Age Group, Malaysia, D.o.S. Malaysia, Editor, 2010, Government of Malaysia: Malaysia, 1963 2010. G. Towers, An Introduction to Urban Housing Design: at Home in the City, Architectural Press, 2005. Wan Mohd Rani W. N. M. is a senior lecturer from Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia. She obtained her PhD in urban studies from Heriot Watt University, United Kingdom in 2012. She obtained her undergradute bachelor degree in urban and regional planning and MSc. in built environment from International Islamic University Malaysia. Her research interests are subjects related to urban form, social sustainability, quality of life and well -being. 826 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Local Government Service Efficiency: Public Participation Matters Zikri Muhammad, Tarmiji Masron, and Aziz Abdul Majid organization that has a wide range of clients including citizens, business and employee communities, and employees of public or private sector [1]. Furthermore, one of the importance roles of government agencies is to provide information and services for each cluster of customers, especially citizens or local people [1]. Government agencies especially local government should aware that their services delivery will be evaluated by the citizens. This scenario will affect on the public assessment at a general election to vote the party that will lead the country. The low-level of knowledge and skills of public sector employees and inefficient operating systems will contribute to customer dissatisfaction. Customer satisfaction is one of the factors that contribute to the quality of the goods or services delivered [2] and considered one of the indicators for public service performance measurements [3]. Besides that, customer satisfaction measurement is used to improve the quality of goods or services that will contribute to the competitive advantage of the organization [4]. The inefficiencies urban management can contribute to the failure of development projects and low performance of service delivery by local authorities. This scenario occurs when local authorities fail to meet the expectations of their customers [5]. This argument supports by Freemantle study which pointed out that the main reason of complaints by customers is the failure to perform the promise, incompetence, delay, failed to inform about the changes and the lack of flexibility in a direction [6]. Meanwhile, study by Parasuraman et al. explained that there was a gap in service delivery processes between suppliers and users. The gap exists is due to the services provided by the supplier cannot meet the requirements of the buyer or user [7]. This is supported by Davison and Grieves which concluded that there is a significant gap between the expectations of the manager of an organization with customer expectations [8]. For managers, quality assessment based on the right services, reliable and fair, competitive staff, and well-mannered. However, the customers will evaluate the quality of service, based on positive image, the range of services offered, the right time to react, good communication with customers and compliance with contract specifications. Besides that the implementation of e-government program especially e-complaint for the residents can improve the government operation internally as well as the quality of service delivery [9], [10]. The local government can manage the performance management measurement especially the service delivery performance by providing the infrastructure for performance management [11]. However, the local government needs a good planning system to enhance efficiency and effectiveness and to offer improved services for sustainable development [12]. Abstract—The service delivery efficiency by local authorities is one of the key elements in developing the livable cities. The involvement of local communities in measuring the efficiency of service delivery as a primary source of information should be practiced by all local authorities. However, local authorities are more likely to choose only some of the information given by the local community to improve the services delivery efficiency. This may be due to the low-level of involvement by local community for the dissemination of information to local authorities. This scenario will cause a conflict between local authorities and local communities. Local authorities should take into account the local communities view in measuring the service delivery efficiencies to create the livable cities. This study is important to assess the level of community involvement in sustainable urban development process. This study will identify the importance of community involvement in measuring the public service delivery. This study was conducted interviews among 360 respondents in Manjung and Kerian District in Perak. This study found that the level of involvement among the local communities in disseminating information to local authorities is still low. Index Terms—Local authority, local participation, public governance, service delivery I. INTRODUCTION A good governance is based on the fully support by citizens in the implementation of national development programs. In general, most of citizen wants to get the high-level of service delivery efficiencies from the government, especially the basic services for life. Government should listen to the people views about the priority needs in service delivery performance. According to Malaysia Town and Country Planning Act 1976 (Act 172) and the amendment, public participation input must be taken into account in preparing the development plan such as Structure Plans, Local and Special Area Plan in Peninsular Malaysia. The public has a right to be notified and participate in any decision making that will affect their life. However, the government, especially the local authorities tend to disregard some opposite view of the development planned agenda. This situation contributes to the disorder in the local authority administrative system which may cause of low-level of service delivery efficiencies. Furthermore, the lack of monitoring on development programs will lead to financial problem. However, customer management by the government is a very complicated. The government agency is a large Manuscript received May 19, 2014; revised July 25, 2014. The Authors are with the Universiti Sains Malaysia, Penang Malaysia (e-mail: [email protected], [email protected], [email protected] ). DOI: 10.7763/IJSSH.2015.V5.565 827 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 2) Construct validity Based on the rotated component matrix, out of 40 items, eight items were dropped as they either had loadings less than 0.5 or cross loadings. Seven factors met the selection criteria of eigenvalues greater than 1.0, explaining a total of 70.21 percent of the variance. The KMO measure of sampling adequacy was 0.78 indicating sufficient intercorrelations while the Bartlett’s Test of Sphericity was significant (χ² = 13241.23, p < 0.01). All the items selected had factor loadings greater than 0.5. Factor 1 contained eight items and has been labelled as “Complaining Services”. In Factor 2, five items were included and then labelled as “Community Development Services”. Five items loaded onto Factor 3 and named as “Law Enforcement Services”. Factor 4 consisted of four items and thus was labelled as “Environmental Management Services”. Factor 5 included four items and represent as “Basic Amenities Services”. Finally, Factor 6 and 7 only included three items for each factor and this has been labelled as “Community Health Services” and “Street and Light Services”. Table I presents the factor loadings obtained. II. METHOD A. The Unit of Analysis and Population The unit of analysis in this study are the residents of Manjung and Kerian Town. They include low cost and medium cost housing. The population is being studied involves 10,000 residents. B. Questionnaire Administration Data was collected through a structured questionnaire, for each housing unit selected. The principal investigator met the residents at their home during working hours and weekend. Each resident will be given a questionnaire attached with a covering letter guaranteeing confidentiality and informed consent for the research. Respondents filled in the questionnaire anonymously. The principal investigator then collected the questionnaires either on the same day or two weeks later. For those who were unable to complete the questionnaire, assistance was given or an interview made by the principal investigator. Onsite editing of the questionnaires was made and checked twice at the university. The population was first stratified to location and type of development in order to get the various sub-groups of the population. The technique of sampling used in this study basically the convenience sampling, but taking into account housing location and the different types of development. This will ensure that the various subgroups in the population are represented. A total of 370 questionnaires were distributed and only 360 were usable. As such, the usable response rate is 97.30 percent. III. RESULT A. Profile of the Residents There were 70.2 percent males and 29.8 percent females. With regards to marital status, 80.2 percent of the residents were married, 9.8 percent were single, and 10 percent were divorced. They were predominantly Malay (70.2%), followed by Chinese (18%), Indian (10%), and others (1.8%). More than half (60 %) of the residents belonged to young age group from 19 to 45 years old. About 74 percent had education below or equal to college diploma level. The large majority (81.7%) had an income of less than RM5,000 per month. A total of 177 (49.2%) respondents were from the low cost housing while 183 (50.8%) were from the medium cost housing. B. Testing the Goodness of Measure for the Service Delivery of Local Authority Construct 1) Content validity Content validity refers to the extent to which an instrument covers the meanings included in the concept [13]. Researchers, rather than by statistical testing, subjectively judge content validity [14]. The content validity of the proposed instrument is at least sufficient because the instrument is carefully refined from a proven instrument with an exhaustive literature review [14]. 828 3) Convergent validity According to Campbell and Fiske, convergent validity refers to all items measuring a construct actually loading on a single construct [15]. Convergent validity is established when items all fall into one factor as theorized. All seven factors displayed unidimensionality with Complaining Services, KMO = 0.86 explaining 68.34 percent of the variation; Community Development Services, KMO = 0.86 explaining 72.51 percent of the variation; Law Enforcement Services, KMO = 0.84 explaining 76.45 percent of the variation; Environmental Management Services, KMO = 0.84 explaining 72.86 percent of the variation; Basic Amenities Services, KMO = 0.82 explaining 69.42 percent of the variation; Community Health Services, KMO = 0.76 explaining 75.86 percent of the variation; and lastly Street and Light Services, KMO = 0.68 explaining 61.48 percent of the variation. Thus, it can be concluded that the convergent validity of these measures is valid. 4) Discriminant validity A correlation analysis was done on the seven factors generated and the results are presented in Table II. As can be seen all seven factors are not perfectly correlated where their correlation coefficients range between 0 and 1. Hence, this study can be concluded that discriminant validity has been established. 5) Reliability According to Nunnally alpha values equal to or greater than 0.70 can be considered a sufficient condition [16]. This study used Cronbach alpha value for testing the inter-item consistency. The seven corresponding alpha values are 0.92, 0.93, 0.91, 0.89, 0.83, 0.82, and 0.70 for Complaining Services, Community Development Services, Law Enforcement Services, Environmental Management Services, Basic Amenities Services, Community Health Services and Street and Light Services respectively (Refer Table II). This study concluded that these measures possess sufficient reliability. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 TABLE I: FACTOR ANALYSIS RESULT FOR SERVICE DELIVERY. Factors Items F1 F2 F3 F4 F5 F6 F7 Factor 1: Complaining Services CS1 0.75 CS2 0.83 CS4 0.75 CS5 0.79 CS6 0.77 CS7 0.86 CS9 0.87 CS10 0.77 Factor 2: Community Development Services CDS1 0.71 CDS2 0.79 CDS3 0.85 CDS4 0.75 CDS5 0.88 Factor 3: Law Enforcement Services LES1 0.77 LES2 0.85 LES3 0.89 LES4 0.82 LES5 0.81 Factor 4: Environmental Management Services EMS2 0.71 EMS3 0.87 EMS4 0.89 EMS5 0.81 Factor 5: Basic Amenities Services BAS1 0.80 BAS2 0.85 BAS3 0.89 BAS4 0.86 Factor 6: Community Health Services CHS1 0.72 CHS2 0.79 CHS3 0.77 Factor 7: Street and Light Services SLS3 0.77 SLS4 0.62 SLS5 0.77 Eigenvalue 10.72 6.61 2.12 1.77 1.52 1.33 1.12 Percentage of Variance 23.11 12.23 10.11 9.75 8.58 7.12 5.55 Total Variance Explained 22.22 35.44 45.77 54.86 64.76 69.33 74.86 0.78 KMO Measure of Sampling Adequacy Approximate Chi-Square 13241.23*** Note. N = 360. Items included for the respective factors are underlined for identification; ***P<.001.Factor loadings less than .30 have not been printed. 829 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 TABLE II: RESULTS OF THE CORRELATION ANALYSIS 1 2 3 Item 4 5 1 2 Complaining Services Community Development Services (0.92) .61** (0.93) 3 Law Enforcement Services .41** .55** 4 Environmental Management Services .25** .19** .26** (0.89) 5 Basic Amenities Services .11 .16** .32** .55** (0.83) .42** .28** .42** .32** .38** .47** .47** .45** 6 Community Health Services .23** 7 Street and Light Services .19** Note: Values in the diagonal are Cronbach alpha coefficients. 6 7 (0.82) .43** (0.70) (0.91) 6) The level of service delivery efficiency In general, this study found that the level of service delivery efficiency by local authorities from customer perspective in Manjung and Kerian town are at a high level for complaining services, community services, and environmental management services. However, the community development program and law enforcement services are at moderate level. More than 50 percent of respondents agreed that all the services above need to be improved in the future. Meanwhile, more than 50 percent of the respondents concluded that the basic services and street and light services provided by local authority are at low-level. Local authority need to pay more attention on basic amenities services such as waste management, street maintenance, drainage, river management and cleaning of public area. Besides that, local authority must be monitored all aspects of maintenance regarding to light and street services. It can be concluded that, the level of service delivery efficiency by both local authority in Manjung and Kerian must be improved in the future based on the need of local people. dilemmas of public participation in the government plan which cause execution on development program not successful. However, the public's understanding on participation concept is still confused. So, this is impossible for them to involve in public participation programs such as Local Plan public hearing program on Local Plan designed by Local Authority. Meanwhile, most of the participant are the ones who have their own interests, such as developers or those who are involved in the planning. Local government should take a good opportunity to improve their services form perspective of customer’s views point. This study has proven that some of the customers are willing to contribute their idea and suggestions based on their local knowledge to improve the services delivery. 7) The level of public participation The study found that the level of public participation in planning and improving services delivery efficiency process still at low levels. More than 61 percent of respondents stated that they were not involved in any plans or improvements in service delivery by local authority. Besides that, more than 53 respondents are not aware about the right to contribute ideas in the planning, improving or development programs provided by local authorities. This study also found that less than 35% involves in public hearing for Local Area Plan. However, Most of respondents doubted that their views will use in preparing Local Plan Development program. Besides that, 45 percent of the respondents are willing to contribute their ideas in improving the service delivery efficiencies by local authority. S. Chen, B. Mulgrew, and P. M. Grant, “A clustering technique for digital communications channel equalization using radial basis function networks,” IEEE Trans. on Neural Networks, vol. 4, pp. 570-578, July 1993. [2] A. M. Zamil and M. M. Shammot, “Role of measuring customer satisfaction in improving the performance in the public sector organization,” J. Bus. Stud. Quar, vol. 2, no. 3, pp. 32-42, 2011. [3] T. G. Vavra, Improving your Measurement of Customer Satisfaction: A Guide to Creatin, ASQ Quality Press, Milwaukee, WI, 1997, pp. 430-440. [4] G. A. Boyne, “Concepts and indicators of local authority performance: an evaluation of the statutory frameworks in England and Wales,” Pub, Mon, Man, vol. 22 no. 2, pp. 17-24, 2002. [5] D. W. Cravens, C. W. Holland, C. W. Lamb, and W. C. Moncrief, “Marketing’s role in product and service quality,” Industrial Marketing Management, vol. 17, pp. 285-304, 1998. [6] C. Brennan and A. Douglas, “Complaints procedures in local government: informing your customer,” The International Journal of Public Sector Management, vol. 15, no. 3, pp. 219-236, 2002. [7] D. Freemantle, What Customers Like About you Adding Emotional Value for Service Excellence and Competitive Advantage, London: Nicholas Brealey Publishing, 1998. [8] A. Parasuraman, V. A. Zeithaml, and L. L. Berry, “A conceptual model of service quality and its implications for future research,” Journal of Marketing, vol. 49, pp. 41-50, 1985. [9] J. Davison and J. Grieves, “Why should local government show an interest in service quality,” The TQM Magazine, vol. 8, no. 5, pp. 32-38, 1996 [10] A. A. Rashid, H. Jusoh, and J. A. Malek, “Enhancing urban governance efficiency through the egovernment of Malaysian local authorities – The case of Subang Jaya,” GEOGRAFIA Online TM Malaysian Journal of Society and Space, vol. 6, issue. 1, pp. 1-12, 1996. [11] R. M. Ramli, “Malaysian e-government: issues and challenges in public administration,” IPEDR, vol. 48, pp. 19-23, 2012. [12] Rivenbark, W. C. Roenigk, D. J. Noto, and Lidia, “Navigating efficiency and effectiveness relationship across local government services: Another step toward strategic resource management,” Journal ACKNOWLEDGEMENTS This research is funded by Short Term Grant Universiti Sains Malaysia (USM). 304/PHUMANITI/6313003 REFERENCES [1] IV. DISCUSSION The idea of public participation is based on the democratic system to protect the rights of individuals and the public interest. Public participation is seen as important elements of the democratic government. Public participation in the development program and improvement of service delivery has been suggested as an effective way to achieve sustainable development and brings a lot of positive impact on society. According to the Act, there are opportunities and right of the public to know the plan in their area and have opportunity to make objections, but there are some problems, criticism and 830 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [13] [14] [15] [16] [17] from Universiti Kebangsaan Malaysia in 2012. In 2012, he joined the Department of Geography, University Sains Malaysia, as a senior lecturer, His current research interests include local government, urban geography, regional planning and industrial planning. of Public Budgeting, Accounting and Financial Management, vol. 25, issue. 4, pp. 675-692, Winter 2013. N. Khilji and S. Roberts, “An exploratory study of knowledge management in the UK local government planning system for improved efficiency and effectiveness,” in Proc. the International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, 2013, pp. 551-560. E. Babbie, The Practice of Social Research, Wadsworst: Belmont, CA, 1992. W. S. Chow and K. H. Lui, “Discriminating factors of information systems function performance in Hong Kong firms practicing TQM,” International Journal of Operations and Production Management, vol. 21, no. 5/6, pp. 749-771, 2001. D. T. Campbell and D. W. Fiske, “Convergent and discriminant validation by the multitrait-multimethod matrix,” Psychological Bulletin, vol. 56, no. 1, pp. 81-105, 1959. J. C. Nunnally, Psychometric Theory, McGraw Hill: New York, 1978. Tarmiji Masron was born in Sarawak and he is a professor in geographical information system (GIS) in the Section of Geography, School of Humanities, Universiti Sains Malaysia. He received his PhD in geographic information system (GIS) from Universiti Sains Malaysia and has field expertise in GIS, spatial social science, spatial tourism and spatial decision support system (SDSS). He is heavily involved in research work, publications and consultations related to geographic information systems (GIS) in the social sciences, local knowledge, tourism and SDSS. Aziz Abdul Majid was born in Pahang, Malaysia in 1958. He received the bachelor degree in Agronomy from Iowa State University 1983 and master of science in agriculture from Sam Houston State University in 1984. He joined the Department of Geography in 1989, University Sains Malaysia, and now he is a senior lecturer. Zikri Muhammad was born in Terengganu, Malaysia in 1977. He received the bachelor degree in business administrative from the University Putra Malaysia in 1999, master of art (urban and regional planning) from Universiti Sains Malaysia in 2005 and the Ph.D. degrees in urban geography 831 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Using Co-Design to Express Cultural Values and Create a Graphical Identity: A Case Study of Khon Kaen, Thailand Ratanachote Thienmongkol Abstract—This paper outlines one of the significant design processes in my practice based design project. It involved creating a new design of the public transport map (BRT Khon Kaen) for Khon Kaen city. Collaborative and participatory design concepts are presented in this paper. Both concepts can be used to present the voice of stakeholders within the community who played a central role in my design process. It can be noted that democracy design can be used with the heuristic concept of graphic designers to reach a design solution. The human factors that formed the knowledge base of the community were critical to providing the challenging ideas that created the identity sets of map symbols on my design prototype (map). The graphic details on the map features display the design materials which related to the local ways of life, folk wisdom, and culture. This design contribution expressed the cultural values and created a consistency between map readers and their background knowledge. The results of my usability test found that graphical materials, which relate to user’s backgrounds, can be used to enhance communication and recognition. Index Terms—Co-design, participation, transit map. graphic design, II. THE CASE STUDY CONTEXT/CULTURE Khon Kaen province is located in the center of the Northeast region in Thailand, better known as the „Isan‟ region. Khon Kaen province has the fourth largest population of Thai cities, at 1.76 million people, while the CBD contains 250,000 people. Its geographical location and development policies have made Khon Kaen a center of business, education, medical professions, and transport in the region. Local government is the Khon Kaen municipality (or Khon Kaen City Council). Isan culture represents all traditional practices in the Isan region, covering the ways of life in this area [3]. An Isan style has a strong identity derived from foods, languages (accents), eating, folk arts, customs, amusements and beliefs. Khon Kaen is one of 19 provinces in the region, which preserves Isan traditionalism. Although the Isan region shares common traditional practices, each province has their own strong folk wisdoms [4]. For example, in „Yasothon‟ province there is a Fireworks festival; „Ubonratchathani‟ province has the Beeswax-Candle festival, and „Nong-Khai‟ province has the Long-Boat competition. Meanwhile, Khon Kaen has the Silk festival. The silk-cloth (Par-Mai) products are world famous goods, and represent the folk wisdoms in this province (see the examples in Fig. 1) [5]. community I. BACKGROUND In the next few years, Khon Kaen city will reform the Urban Transport System (UTS) introducing a new project „Bus Rapid Transit‟ (BRT) that will replace the old local transport „SongThel‟ (Mini-Bus). This project will affect the areas of Khon Kaen municipality. The project will create radical change by replacing the whole operating system of public transport. This plan has also included research regarding new routes, architecture and corporate identity designs, which were created as the design prototypes. These design artifacts were defined by following the key concepts of „Sin-Chai‟ literature that is the major concept of urban and people development policies of the Khon Kaen municipality [1]. However, even though Khon Kaen is situated in the areas of the „Lan Chang‟ empire 1 and the Sin-Chai has been a traditional literature for the „Mekong River‟ of more than 900 years, the Khon Kaen community does not have any relationship to the literature in terms of history, geography and the calendar [2]. The learning experience of people in the Manuscript received June 1, 2014; revised August 2, 2014. Ratanachote Thienmongkol is with the New Media Department, Faculty of Informatics Mahasarakham University, 44000, Thailand (e-mail: [email protected]). 1 In 1869-2321BC, the „Lan Chang Empire‟ covered the areas of the Mekong Riverbank across Laos and Northeast Thailand (Isan region), some parts of Cambodia and Vietnam; and the bottom areas of the South of China [1]. DOI: 10.7763/IJSSH.2015.V5.566 community in the twentieth/twenty first century has not meant a familiarity and consistency with the Sin-Chai literature. The authors considered that Sin-Chai literature has not been strong enough to provide the key images and identity designs for Khon Kaen city and the new UTS. Further details of this argument are addressed in topic five. This point challenges me, in the role of Khon Kaen people, a user, a researcher and a graphic designer, to question “how can I research the real “local identity” from the knowledge base of stakeholders in the community (Human Factors)?” and “how can I transform this knowledge into the form of graphic materials on the BRT transit map?” I believe that the co-design approach can create identity designs in public spaces based on the democratic responsiveness, community ownership and respect of culture values. Fig. 1. These pictures present the tradition of Khon Kaen folk wisdom, folk musical instrument and custom: (left) Silk Cloths, (centre) Khaen and (right) Isan country folk music. 832 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 The Bamboo Mouth Organ (called „Khaen‟) is a key musical instrument for the Isan country-folk music (called „Mor-Lum‟) Hence, different folk wisdom in each province has been built up contribute to local images and identities (see Fig. 2). fare systems, and timetables. Lynch [12] argued that the changing of the urban transport project would have a significant impact in modeling the image of cities. Hence the development of a graphic support system that could be applied to assist people to recognize and use their urban space [13]. The reformation of a public transport system needs to create a new user information system, including a transit map, map handout, graphics on the buses, tickets, graphic material in the stations, bus shelter and bus stop. The Khon Kaen BRT project is not only reforming the operating system, but it will also modify the city image by using the Environmental Graphic Design (EGD) approach. It will become an opportunity to see Khon Kaen city‟s fast transformations and the changing image of the city. Fig. 2. These pictures depict Khaen as the famous representing symbol in Khon Kaen city: (left) a Khaen with the hotel building design, (centre) a Khaen with logo and (c) aKhaen with the city clock tower. III. THE NEW ROLE AND NEW SYSTEM IMPACT WITH THE CITY IMAGE IV. THE EGD EXPERIENCE WITH URBAN TRANSPORT SYSTEM IN THE CITY In 2015 the Southeast of Asia Nations or „ASEAN‟ will associate as the „Asean Economics Community‟ (AEC). The AEC consists of 10 member countries 2 in this community system [6]. Since 1982 Khon Kaen province has been promoted by the central government to be one of five major cities in Thailand [7]. This promotion meant Khon Kaen has to make adaptations in the logistics and transport hubs in the Isan region, in order to support the aim of „East West Economic Corridor‟ (EWEC) of the AEC. Gibson [14] explained that the EGD is related to an organization of the spatial space in urban areas, signage systems, and public design systems of wayfinding applications for creating an appropriate message to communicate with people. Cohesive information and a unifying visual element in a graphic communication system, for a given location in a built environment, is key to the systematic development in the EGD spectrum activity [15]. Although Khon Kaen city provides a mini-bus system (20 lines), there is no public transit information to show people how to use it. Even the large transit nodes in Khon Kaen city provide no graphic material of user information guidelines (e.g. wayfinding of minibus with map, timetable, and fare rates). This is evidenced in Fig. 4. The new arrival of the BRT system will not only reform the UTS, but will bring with it the new arrival of the EGD experience in UTS for the city and people [16]. Fig. 3. This map show the location of Khon Kaen province at the center of the Isan region. This area is the heart for distribution of goods to Indo-China. EWEC will consist of double lines of trains and motorways from Burma to Thailand, through Laos and stopping in Vietnam [8]. Fig. 3 shows that Khon Kaen city is located at the center of the Isan region and Indo China areas (Indo-China areas consists of Cambodia, Laos, Thailand and Vietnam [9]). Any goods, cargo or transit passengers need to be stored and stay in the city before distribution. These reasons prompted Khon Kaen municipality to introduce the new public transport plan (under the name of “Khon Kaen BRT”)3. This plan will also support a transit commuter (e.g. people, investors, and tourists) system, and reform their urban transport system. The BRT project was collaboratively planned between Khon Kaen municipality and Khon Kaen University. In the years 2009-10, the BRT master plan involved: 1) cancellation of the old mini-bus system and installation of the new BRT; 2) creating the new network route service; 3) adapting city land use planning; and 4) defining new interchange stations, stops, 2 The AEC consists of Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Burma, Cambodia, Laos and Vietnam [10]. 3 Bus Rapid Transits (BRT) are transit systems that will use buses to provide a faster service for commuting passengers in the special (bus) lanes [11]. Fig. 4. These pictures show on overview of challenges in the largest transit nodes in the city: (left) an old information board (without updating) is the concealed by advertising canvas, (center) the Thai language around the minibus is the informal information that every buses for passenger, (right) the overview of bus stops in the city that is worn out and dirty. V. THE INFLUENCE OF THE LOCAL POLICY REFLECTS TO THE CITY IMAGE With the new EGD experience, Khon Kaen municipality awakened to the need to define the corporate identity for the BRT system. Since 2007 “Nakhon Pang-Jan” (Pang-Jan City) is the key aspect/identity that some local administrators believe the city image should look like (key finding from in-depth interview). This city is the name of the city in the „Chadok Tale‟4. Sin-Chai literature is one part of the stories „Chadok‟ is the stories of the Lord Buddha's former births. Most of Chadok in Thailand would like to present just the last 10 worlds from 1,000 of the Lord Buddha's world („world‟ means the cycle of birth and death). 4 833 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 in the Chadok Tales, which are concerned with Pang-Jan city5. Fig. 5. These pictures present the transforming idea from Sin-Chai mural painting to a design of electricity poles installed around the downtown areas. Nowadays, Sin-Chai is a famous and valuable literature in the Isan region. Two of the temples in Khon Kaen province have mural art related to Sin-Chai literature [17]. This prospect made Khon Kaen municipality use Sin-Chai as the key design strategy in developing their urban policy [18]. For example, in terms of the urban development policy (2010-12), Sin-Chai acted as the mascot and identity concepts of the city around the municipality areas (see pictures in Fig. 5) [1]. This concept was designed on the (bus) model in the BRT master plan project. Moreover, the five new transit routes were named using the name of heroes in the Sin-Chai story; though these characters are not related to the history of each area (see Fig. 6). Fig. 6. These pictures present some of the corporate identity design of the BRT: (left) BRT routes (names in Thai), (right) the BRT logo with alphabet „K‟ design and one of the heroes in Sin Chai literature screened on a bus model. 5 In Thai, Chadok tale explained that Sin-Chai is the King of Pang-Jan city [2]. 834 In fact, the Pang-Jan city and Sin-Chai story are directly related to the historical geography, site and monuments in the Nong-Khai province. Around 1200BC, Pang-Jan city was established by local people in the „Ratanawape district‟ (Nong-Khai province); most people believed that Sin-Chai used to be the king of this ancient city [2]. However, Khon Kaen province has no relationship with either story. These traditional paintings were painted by local artists around Isan region such as Mahasarakham, Karasin and Roi-Et provinces [17]. From these inconsistencies with Khon Kaen‟s history, I believe that Sin-Chai literature has not been strong enough to represent the city and new BRT identity designs. Local government used a traditional top-down policy to create the city image without the citizens‟ participation. VI. APPLYING CO-DESIGN TO THE DESIGN PROJECT The critical review of the current background of Khon Kaen‟s identity design concept, made the authors question whether the Sin-Chai concept was the best way to contribute to the local identity design concept. This section presents an alternative method to inquire about the key human factors from the stakeholders in Khon Kaen city (knowledge base of community). The co-design was utilized as the core design concept in my design process in order to allow stakeholder participation in the design method. Billington [19] stated that a co-design concept came from the American pragmatist tradition. He contended that grass-roots democracy is based on the rights and freedoms locals have to participate. Creighton [20] supported the notion that citizen participation has a broad value to community life because of 1) engages the public, 2) builds trust, and 3) makes better decisions for the community. Sanders and Dandavate [21] and Sanoff [22] stated that in many cases, using citizen experiences can enhance the chance of success compares with simply using outside professionals. This is because citizens are more realistic regarding the local contexts. In the early 1970s-1980s, the participatory design (or cooperative) concept developed in the Scandinavian computer professional system [23], [24]. This concept rapidly expanded to other fields such as; interactive, industrial, information and graphic design areas [25]. Visser et al. [26] explained that design cannot be separated from society; everybody uses design as part of their daily lives. This means a designer has to be responsible to the people in what and how they design. However, the principles of participatory design methods, tools and techniques are dependent on the type of organization, technology, and number of people involved with the project [27]. Schuler and Namioka [28] suggested that a participatory design will require testing existing products or prototype of developed concepts by users, in order to ensure that those users‟ and other stakeholders‟ knowledge will be utilized in the design process, and the design of products will fit their lives. However, the co-design concept prompted me to think about which group of people would be involved and dealing with my design project. The co-design concept also gave me ideas for selecting methods and research instruments appropriate for my data collection and analysis. Details are described in International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 the next topics. VIII. MIXED-METHODS APPROACH The research used a mixed-methods approach, with both quantitative and qualitative methods. Because I dealt with large and small groups of people in the community, I needed to combine several approaches, for example: deductive (quantitative) and inductive (qualitative) processes to investigate key variables (see the mixed-methods process in Fig. 8). VII. THE RESEARCH PARTICIPANTS I used a stakeholder mapping technique to determine the main strategy for recruiting potential research participants, and who would be involved with the process of data collection. This concept further extended my understanding of the different perspectives, views, relationships and roles of people in the Khon Kaen community [29]. Stakeholder mapping is a method commonly used by applying the table of two variables [30], as seen in Fig. 7. One (left) side of the square represents the „power/influence‟ level of people in Khon Kaen city, who are involved with the decision making in terms of an administration system. Meanwhile, the (top) side represents the „importance‟ level of people in the city, who are involved with the outcome of my designs. Fig. 8. Mixed-method approach for data collection: the methodologies used are shown and the research instrument within each methodology described. Fig. 7. This table presents the stakeholder matrix and the positions of my main sample groups. The author categorized the main group of participants, who would be the representatives of Khon Kaen stakeholders, as follows: 1) local people, 2) experts, and 3) key informants which consists of two sub-groups (a) local administration groups and (b) community users/drivers of local transportation. These groups were placed in different positions on the stakeholder matrix. The detail of participant groups is provided in Table I. TABLE I: THE ARRANGEMENT OF CHANNELS BOX A: are people, who have high-influence and high-importance in the community and BRT project. This is the Key Informants group ‘A’, consists of five heads of local administration; (1) Mayor/Khon Kaen Municipality, (2) Head Officer/Khon Kaen Transport Center, (3) Head Officer/Khon Kaen Tourism Center, (4) Head Officer/City sport and Tourism, (5) Chairman of City Economic Chamber BOX B: are people, who have high-importance but low-influence in the community and the BRT project. It consists of three groups; Local people (130 people, Male/Female): the group of local people such as: (1) people with disabilities, (2) elderly persons, (3) students, (4) workers, (5) business people, (6) high/low incomes people, (7) monks Key Informants Group B (2 people): (1) a passenger (representative 1 female), (2) a Song-Theal driver (representative 1 male) Expert groups (3 people): (1) Transport engineering field (1 academic), (2) Urban design field (1 academic), (3) Isan folk art and Isan culture fields (1 academic) 835 A. Research Tools and Task Description Questionnaire: I used a „questionnaire‟ as the main instrument to survey the sample group of target populations. The questionnaire will be a deductive process. The interview technique was provided because some groups of participants may not read, or may have disabilities. I applied descriptive research methodology as the main approach to design my questionnaires. At the first phase, I piloted questions, choice of answer formats and technical devices. In the second phase, I used „random selection‟ to choose a purposive sample. The results from the experimental group are not included in the process of data analysis. Document Analysis & Theoretical Study: In my theoretical study, I classified the two main contents about the theory of 1) urban transportation systems and 2) design theory (Co-Design, Semiotic thinking, infoDesign, design elements, typographic design, HCD, etc.). Documentary analysis used to identify the context of transport, transit behaviour and culture, and transit structures. It also included development plans and policy documents, which relate to the context of transport development in Khon Kaen city. Participant Observation: I used field-note techniques to record observed, and apply autoethnography to record the researcher perspective (designer voice), which I obtain from reflections in the site work. These processes presented the transparent relationship between the researcher and my field work. My recording devices were a digital camera and voice recorder. In-depth Interview: I applied a semi-structured format which included closed (structured) and open-ended (unstructured) questions. I used unstructured questions to define the framework of questions, creating a relaxing atmosphere during the interview process. The sample group of my in-depth interview include 1) the key informants in group A and group B, and 2) the expert groups. The snowball technique may be required if one of the key informants recommends another person as being helpful. Focus Group: My focus group process defined the International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 usability concept as the main theme of discussions. Sub-themes included; 1) usability, 2) desirability and 3) functionality [31]. My focus group set up in the form of discussions and workshops. I used questionnaires, note discussion ideas, and screened (classify) the group of participants as part of data collection. I used the overhead projector for presenting the design works, real-design prototypes and voice recorders. evaluation) concept. Feedback in this stage was brought to adapting the design prototype before creating the final design of Khon Kaen BRT transit map. IX. COLLECTING AND ANALYTIC STRATEGIES A mixture of collection strategies, between sequential and parallel systems, was required during the process of data collection [32], which was divided into three steps (see diagram in Appendix A). Significant findings related to a main (BRT map) design concept are presented in each stage of data collection. The key findings were argued and contributed to ideas for designing my transit map prototype in the next section. Stage 1: Data collection began using content analysis to review research documents (e.g. city, transport, policy, and culture contexts). Theoretical studies were also included in this process (e.g. information design, human-centred design, usability design, design elements and semiotics). Analysis: I used content analysis to classify the type of information based on inference techniques made by systematically and objectively identifying specified characteristics of my research framework [33]. In terms of systematic analysis, I defined the information content as two main categories consisting of 1) document analysis and 2) theoretical study. In the document analysis, I regarded the main research questions [34], in order to classify key themes, terminology, and previous studies before reviewing key literature. Document sources included websites, newspapers, policy, textbooks and journals. Much of the content analysis in this part was conducted using inductive rather than deductive (objective) processes. In the theoretical study, I applied the same criterion used in the document analysis. Nevertheless, I analysed the context of my natural research framework, in order to understand the key related theory. Multiple data sources and collecting techniques were used in order to strengthen reliability, as well as internal validity, for data interpretation [35]. Appendix B presents a schematic draft of my content analysis process. Stage 2: Parallel data collection using qualitative and quantitative approaches were applied in field work. This consisted of survey questionnaires (step1-prior study with 50 people, and step2- with 130 local people); observation and in-depth interview with the key informant group “A” (local administration groups) and group “B” (community users/drivers of local transportation). Analysis: Key variables from the sampling were triangulated to credibility and internal validity. These key variables were classified to a different domain 6 , which depended on the nature and relation of each variable. Each domain was analysed and confirmed to ensure the final inductive inferences (the human factors) of this stage reflected the multiple realities of community relationship. Finally, these human factors were combined with the secondary data, and create the key conceptual design for the second phase (see Appendix C for the analysis diagram). These key design concepts were organised and transformed to graphical material by applying design theories (e.g. B. Research (Design) Methods The stages of my research method, including techniques of data collection and analysis, are presented in Fig. 9. Fig. 9. These diagrams present the two major processes and elements of my research method. This figure shows the relationship between the methods, techniques and steps of my research operation. The top side explains the first stage of the design method before designing the first prototype. The bottom side describes the second stage that is concerned with the usability test (design 6 Consisted of 1) local culture perspectives, 2) transit behaviours, and 3) transportation needs. 836 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 information design, design elements, colours theory, grids system, and typographic design). Stage 3: The qualitative approach employed a focus group as the main instrument to collect ideas from evaluation workshops (using questionnaires) and group discussions with 24 local (sample groups). The purpose of the focus group was to share ideas between participants. The group consisted of students, university students, adults, elders, and disabled, with equal gender split of male and female, in order to evaluate the usability of my design prototypes. The evaluation theme in the questionnaire covered eight sections; 1) BRT logo, 2) graphic routes, 3) graphic for fare-rate and timetable systems, 4) route-symbols information, 5) key legends, 6) service information table, 7) index symbols and 8) overall design materials on the map. Each section consisted of three criteria for evaluating; 1) comprehension and communication efficiency with the graphic materials, 2) visible efficiency, and 3) the attractiveness of design materials. Analysis: I used triangulation analysis with factors such as gender, age, education and income of my participants, and collection techniques (interview/questionnaire and focus group/discussion). The concurrent triangulation strategy was applied to the data to compare the quantitative results with the qualitative findings. I used descriptive statistics to detect the frequency score values in each usability test variable within the 8 sections of the questionnaire (including the demographic section) to identify the central tendency score. These scores were presented as the typical value of number, percentage, mean (minimum and maximum) and standard deviation (SD). Recorded interviews were transcribed before unitising and categorising the raw data. This analysis process revealed a key recommendation, confirmed and supported with a statistical result. These average7 results were indicated in the form of the typical value of number, percentage, mean (minimum /maximum) and standard deviation. Key recommendations from participants were combined with statistic results and summarised 8 . Results from the concurrent triangulation provided significant feedback (human factors) to adapt the graphic material on my design prototype and produce the final design. Appendix E presents the analysis diagram of the last stage in my analytical process. X. KEY FINDINGS AND DESIGN OUTCOMES A. The Results from Stage 1 Key finding 1: from the documentary analysis I found the urban development policy about Sin-Chai literature was not consistent with the historical site, geography and calendar of Khon Kaen province. B. The Results from Stage 2 Key finding 2: from the in-depth interview with the key informants group A (5 interviewees), 2 people associated the 7 These averages were the indicator validating each design (material) section on the complete map design as meeting the user requirements. 8 These keys were a comparison test to check alternative design solutions; ideas that came from the users (and users) needs. 837 emblem of Khon Kaen city with Sin-Chai. Other emblems such as the sticky rice bucket, city gate, and Khon Kaen Lake received support from 1 person each. With regard to „local‟ culture, 3 participants thought the Sin-Chai mural painting was the key representation of local culture. Key finding 3: the in-depth interview with key informant group B, revealed that „Khane‟ was the emblem of the Khon Kaen city. Additionally, they said the tradition of Isan textiles was the prominent point of local culture that they wanted presented to a visitor. Key finding 4: the suggestion from the expert group using in-depth interview techniques found that the emblem of each city was dependant on the slogan of each province. Most of the emblems are articulated with a local way of life and related to the Buddha life and stories. Key finding 5: using frequency analysis, the results of the questionnaire by 130 respondents revealed that for question E1-4, 68.9% of local people answered that „Khane‟ was the key emblem of the city. Meanwhile, for the question E1-3, 68.9% selected Isan textile (Par-Mai) as the prominent point of local culture that should be presented to a visitor. C. Argument 1 The triangulation of methods and sources from the key findings no. 1 - no. 5; can be synthesised as three main factors. Factor 1: Khon Kaen city does not have relevance to any historical site, geography and calendar of Sin-Chai history. Factor 2: most of local administrators preferred to set up Sin-Chai as the emblem of the city. Factor 3: local people have strongly contrasting ideas about the emblem and prominent points of local culture compared with the local administrator group. These factors confirmed that the „Sin-Chai‟ concept has not received local recognition. The emblem and prominent point of Khon Kaen culture arose from traditional practices and folk wisdom as present in Fig. 1. D. Deign outcomes (Design Prototype) I transformed the knowledge base of local people, experts and the needs of local administrators to my design prototype (see examples in Fig. 10 and Fig. 11). Fig. 10 presents the design of BRT logo, based on the concept of „Khane‟ and the new 5 routes of the BRT system. The colours on the logo reflect the arrangement of the route construction beginning with the red route and ending with the yellow route. I also addressed the needs of the local administrators by applying the Sin-Chai mural painting style to the map (in fare rates information). The pictographic of people was created based on a local artist style. Fig. 11 shows the design concept as applied to a basic pattern of traditional local-textiles (Par-Mai) to create the original graphic style for the Khon Kaen BRT map. The designing of Isan textile consisted of two pattern lines (the major and sub lines pattern). I found the logical link between Isan-textile design and the Khon Kaen UTS context. I applied this traditional knowledge to defining the concept of my transit map prototype. I substituted the BRT as the major pattern; because, the BRT will be the major transit system of the city. Meanwhile, the Mini-bus system was represented as the sub patterns; because, this mode will become the supporter of the BRT system. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 TABLE II: OVERVIEW OF DESIGN SCORES EVALUATED BY PARTICIPANTS IN THE FOCUS GROUP AND WORKSHOP DISCUSSION Section N min max mean 1. Sum design scores of BRT logo 2. Sum design score of graphic design 3. Sum design scores of graphic fare-rate and timetable 4. Sum design scores of route-symbols information 5. Sum design scores of key legends 6. Sum design scores of service information tables 7. Sum design scores of index symbol designs 8. Sum design scores of overall design martrials Sum design scores Valid N (listwise) 24 2.66 4 3.58 24 3.10 4 3.68 24 2.88 3.88 3.60 24 3.15 4 3.64 24 3.28 3.96 3.78 24 3.16 4 3.65 24 2.85 3.96 3.70 24 3.33 4 3.82 24 24 3.22 3.91 3.72 Fig. 10. These graphic present the outcome of design prototype: (top) some of the pictographic design on the fare rate system and (bottom) the logo. (a) (b) (c) Fig. 11. These graphic present the experimental design concepts from a local textile concept to create the original design with graphic route on the map. E. The Results from Stage 3 Key finding 6: results of descriptive analysis of the design scores of three criteria within the eight sections ranged from 3.7 points to 4 point (or 92.5% from 100%) of “well designed” recognition. The sum of evaluating design scores are showed in Table II. (d) Fig. 12. These graphic some part of my adapted results: an idea came from the participant feedback and the usability test results from the focus group. 838 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 F. Argument 2 Since 1970, the ISO defined the developing comprehension in public information design symbols under the code ISO7001 [36]. They suggested the testing level of public communication success should meet a figure of 67% comprehension of the control group with the symbol system. Hence, it can be stated that the sum design scores of this transit map have achieved the ISO7001 regulation. Table I represents the recognition of sample groups with my design prototype. The low point figures in the table section 1(2.66), 3(2.88) and 7(2.85) raised me awareness regarding which parts were unclear with graphical materials. G. Design Outcome (Final Design) In Section I, the adapting point was the typeface of ‘BRT’ on the logo. I applied a Thai alphabet to create a typographic character that looked like the English ‘BRT’ alphabet; however half the participants had difficulty with the spelling. At this point we cleared the typeface of the English alphabet and replaced the old font (see picture (a) in Fig. 12). In Section III we used of the word ‘Concession’ in Thai language “Sum-Pa-Tan” groups was found to be unclear for communication (in section of fare rates system). In particular the words to be replaced were “Dek-Ran-Kon-Cha-Ra” (students and elders) (see (b) in Fig. 12). In part of the time Table I adapted the timing icon (sun and moon) and colors to create fast recognition (see pictures (c) in Fig. 12). In Section VII I added more key visuals and details on the part of index symbols based on a participant comment (see picture (d) in Fig. 12). The Final design presents in appendix D. Fig. 13. These graphic some part of my adapted results: an idea came from the participant feedback and the usability test results from the focus group. However, the top-down policy may work for other administrative proposes; this policy may distort the actual cultural values and the spirit of community folk wisdom. The key-findings confirmed the wrong direction of current urban image development policy in that the Sin-Chai concept is still far away from local minds. However, the co-design approach can be utilized to create collaborations between local stakeholders with the designer, and also empower people within the community to take ownership of design. XII. ETHICAL CONSIDERATION XI. CONCLUSIONS Ethical approval was granted by the Auckland University of Technology Ethics Committee (AUTEC) and employed to guide my field work study. Information sheets were provided to participants in hard-copy and were communicated verbally for those who were illiterate. Consent forms were given to all interviewees to grant permission for their participation. Any transcribed material and data analysis was returned to participants involved with in-depth interviews. All participant names and contact details were made anonymous to protect their right to privacy. This article has presented the body of knowledge with the participatory design in a community, map design, design methods, and the origin of design contribution. It has also considered using a democratic response, to local administration, to create a symbol of city identity. I believe that visual identity is not just about how the city looks; it is about how people look at your city. The design also presents the community response with respect to community ownership using local perspectives. Fig. 13, I propose the contribution of collaboration model for designing Khon Kaen urban transport map system. The model presents the participatory concept between the three major groups of stakeholder within the community. They can be able to share their individual perspectives, which come out in form of human factor needs (variables). A professional (or designers) is the person or team who integrate the needs of stakeholder basing on applying the principle of information design; in order to transform these needs (data) to a visual material. They also organize the evaluation process by using the usability test concept. This test is the usability guidance of ISO 9241-11, which ISO created to evaluate design products basing on the achievement area of effectiveness, efficiency and satisfaction in a specified context of use [31]. Moreover, a feedback from this evaluation can be able to enhance the learnability, memorability, and visual literacy of users, and also decrease the design errors [37]. APPENDIX 839 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Appendix A. The example of typological analysis process in my content analysis method Appendix B. The relationship between the processes of data collection (left) and (right) data analysis strategies 840 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Appendix C. The outline diagram of my analytical data in the stage 2 Appendix D. The final design after adapting the details from stakeholder feedbacks (see more detail in: http://visual.ly/khon-kaen-brt-map) 841 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Appendix E. This diagram outlines of triangulation analysis in the focus group/workshop processes; in order to investigate usability test results and gather a feedback from the stakeholders, before created the final design Appendix F. These pictures present the focus group and workshop; during the process of usability test [5] ACKNOWLEDGMENT This practical base research has been supported and funded by the Mahasarakham University (MSU) and Auckland University of Technology (AUT). I would like to thank the New Media department who provided the design equipment and laboratory. The author appreciated with my supervisors, participants and Khon Kaen state agencies who gave me with warm welcome, suggestion and participation, during the data collection process. Finally, this project would not have been possible without these people and organizations as above. [6] [7] [8] [9] [10] REFERENCES [1] [2] [3] [4] K. K. Municipal. (2010). Three Years Development Plan of Khon Kaen Municipal: 2010-2012. [Online]. Available: http://www.kkmuni.go.th/plan/plan-53/section-4-1.pdf NKPCO. (2008). Nongkhai Provincial Cultural Office: History of Nongkhai City. [Online]. 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Hunt, Designing and Planning Environmental Graphics, New York: Madison Square Press, 1994. T. Ratanachote and M. Waring, “Using human-centred design to create well transit map recognition in the city: A 'developing country' case International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] study,” European Journal of Social Sciences, vol. 43, no. 1, pp. 106-117, 2012. B. Udom, Sin-Chai Mural Painting, Khon Kaen: Khlangnanatum Press, 2004. R. Tawanchai, P. Sarun, and N. Thing, Sinchai with Urban Development 2006-Present: By Khon Kaen Municipality, Khon Kaen: khlangnanatum Press, 2006. R. A. Billington, American's Frontier Heritage, New York: Holt, Rinehart & Winston, 1974. J. L. Creighton, Citizens in Community Decisions Making: A Guidebook, Washington DC.: Program for Community Problem Solving, 1994. E. B.-N.Sanders and U. Dandavate, “Design for experiencing: new tools,” in Proc. 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Namioka, Participatory Design: Principles and Practices, Michigan: Hillsdale: Erlbaum, 1993. A. J. Fletcher, J. Guthrie, P. Steane, G. Roos, and S. Pike, “Mapping stakeholder perceptions for a tird sector organization,” Journal of Intellectual Capital, vol. 4, no. 4, pp. 505-527, 2003. J. Frooman, “Stakeholder influence strategies,” Academy of Management Review, vol. 24, no. 2, pp. 191-205, 1999. T. Jokela, N. Iivari, J. Matero, and M. Karukka. (2003). The standard of user-centered design and the standard definition of usability: Analyzing ISO13407 against ISO 9241-11. [Online]. Available: http://delivery.acm.org/10.1145/950000/944525/p53-jokela.pdf?key1 843 [32] [33] [34] [35] [36] [37] =944525&key2=1609879921&coll=DL&dl=ACM&ip=156.62.3.26& CFID=13238164&CFTOKEN=42419913 J. Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Thousand, California: Sage Publications, 2003. O. R. Holsti, Content Analysis for the Social Sciences and Humanities, Reading: MA: Addison-Wesley, 1969. P. D. Leedy and J. E. Ormrod, Practical Research: Planning and Design (7th ed.), New Jersey: Prentice-Hall, Inc, 2001. S. B. Merriam, Case Study in Education: A Qualitative Approach, San Francisco: Jossey-Bass, 1991. ISO7001, Graphical Symbol-Public Information Symbols, Geneva: International Organisation for Standardisation, 2007. J. Nielsen, Usability Engineering, San Diego: Academic Press, Inc, 1993. R. Thienmongkol was born in Khon Kaen city, Thailand. The city is in the Northeastern part of Thailand as we called “Isan region”. In 2005, he earned the bachelor of fine and applied arts (BFA) in communication design from Bangkok University, Thailand. Then in 2007, he finished his master degree in marketing management from Central Queensland University (CQU), Australia. In 2014, he obtained his PhD (Communication Design) from Auckland University of Technology (AUT), New Zealand. At present, his is a lecturer and researcher with academic experience in the areas of; “Graphic Design” for a new media technology and creative industry. He is teaching under/postgraduate courses at the Department of New Media, Faculty of Informatics, MSU Thailand. The field of his research is majoring in graphic design, information architecture, HCD & UCD, Co-design, participatory design, experimental design, human factors, multi & creative medias and motion graphic. His design experiences involve with a creative design industry in across countries such Thailand, Australia and New Zealand. His areas deal with, i.e. graphic design, information design, design research/consultant, design branding/marketing research, consumer behavior, corporate design, typography, packaging design, exhibition design, and a guest design lecturer in the higher education. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Perceptual Reasoning and Moral Competency as Predictors of Extraversion - A Preliminary Finding Mohd Nasir Che Mohd Yusoff and Nazirah Hanim Sharipudin personality [8]. Previous studies have suggested the significant connection between personality trait and morality, for example [9]. Related to this, [10] suggested that personality trait such as extroversion and neuroticism (considered as non-cognitive properties) is important in moral thinking. In [11], personality traits such achievement via independence, intellectual efficiency, tolerance, responsibility, and capacity for status (as measured by California Psychological Inventory) indicated enough coefficient to link with respondents‟ moral scores. In one study that was done among undergraduate university students, moral measure and its combination with personality variables, predicted „return behavior‟ (return behavior was defined from informal contractual obligation in which students received course credit for completing three inventories, the third of which, due to lack of time, had to be completed at home and returned by mail. This time commitment was intentionally shortened to set up a moral situation) [12]. Another study showed that the personality of moral exemplars was oriented towards conscientiousness and agreeableness [13]. Agreeableness also characterized young adult moral exemplars [14]. From the above evidences, this study is undertaken based on the rationale that the personality construct in young adult should be determined from their moral competency as the issue of morality is very crucial in the life of young adult. Meanwhile, cognitive abilities (that is perceptual reasoning) is a mental processes that underlie many human functioning including learning, reasoning, problem solving, and decision making. Thus, it reflects human‟s behavior especially personality which characterizing the patterns of thoughts, feelings and behaviors. Thus, with regards to this rationale, this study was carried out to find out how much these parameters (which are moral competency and perceptual reasoning) explain extraversion trait of personality among medical students. It is to highlight here that, it is unclear about the role of morality and intelligence in the development of human‟s personality. In other words, how much this set of parameter may influence the magnitude of psycho-personality among young adults? In addition, it is unclear whether the interconnection between all these parameters may indicate the nature of extraversion trait of personality. By knowing how the connection between personality (that is extraversion), moral competency and intelligence (that is perceptual reasoning), it will elucidate our understandings on the nature of the connection that shapes a person‟s cognition and their personality. The various types of personality are believed to inherently include a cognitive component in their construct, thus suggesting the contribution of morality and intelligence in this construct. By targeting on medical undergraduates who have considerable Abstract—Combination factors of perceptual reasoning and moral competency may contribute to the significant variance in explaining the extraversion trait of personality. This paper determines selected factors (i.e. perceptual reasoning and moral competency) that potentially predict the extraversion. The self-administered of Universiti Sains Malaysia Personality Inventory (USMaP-i) and the Moral Competency Inventory (MCI) were distributed to 33 undergraduate medical students studying at Health Campus, Universiti Sains Malaysia. Upon completion of the questionnaires, a quick simple intelligence test i.e. Perceptual Reasoning Test from the Wechsler Adult Intelligence Scale-Fourth edition, was performed. Moral competency explained 13% of the variance of the extraversion. Meanwhile, perceptual reasoning did not indicate any significant prediction towards extraversion. The element of morality is important to determine extraversion, rather than intelligence. However, this finding should be accepted with cautious due to the preliminary analysis and sample size limitation Index Terms—Extraversion, moral competency, perceptual reasoning, personality I. INTRODUCTION Personality and intellectuality is suggested to have a significant connection [1], [2]. Specifically, intelligence measures were observed to associate with stability (rather than neuroticism), extraversion (rather than introversion) and low psychoticism. In one study that has been done among university students, those scored higher conscientiousness trait tended to score lower in intelligence tests. Also, those scored higher for openness trait tended to give higher score for intelligence [3]. This is supported by others [4] who listed personality traits such as neuroticism, extraversion, agreeableness and openness to experience that influenced self-estimation of intelligence. Another evident comes from one large sample size study (N=4859) which indicated that intelligence was predicted by the personality trait such as conscientiousness, extraversion and neuroticism [5]. However, the link between intelligence and personality traits is somewhat controversial. For example, personality traits such as conscientiousness was reported to have no correlation with intelligence [6], [7]. In addition, most theorists have not considered intelligence to be part of personality, instead asserting that intelligence is unrelated to Manuscript received May 29, 2014; July 30, 2014. This work was supported by the Universiti Sains Malaysia Short Term Research Funding (Grant Number: 304/PPSP/61312101). The authors are with the Department of Neurosciences, School of Medical Sciences, Health Campus, Universiti Sains Malaysia, 16150 Kubang Kerian, Kelantan, Malaysia (e-mail: [email protected], [email protected]). DOI: 10.7763/IJSSH.2015.V5.567 844 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 indicates good psychometric properties and valid to be used for personality measure [16]-[17]. Twelve items were used to measure extraversion, out of 66 items. These items are 2, 7, 10, 12, 18, 25, 27, 32, 36, 55, 57 and 62. marked level of education and IQ, this confounding factor should be minimized therefore enable more accurate assessment on the influence of parameters of the interest. Again, personality which characterizing people‟s patterns of thoughts, feelings and behaviours, is reflected by their cognitive abilities, and thus, depicts the pattern of behaviour. Therefore, this study stands up to reach the consensus about how much these two important parameters (which are perceptual reasoning and moral competency) are responsible or explaining the dependent variable which is extravert trait of personality. Again, we highlight important points that initiate this study to be implemented. First, (1) personality is a construct of social cognition, that growing from the intelligence capability and the element of psychosocial development (morale), and thus (2) social cognition is part of the mental processes that underlie many human functioning including learning, reasoning, problem solving, and decision making, which reflecting human‟s behavior especially personality, which characterizing the patterns of thoughts, feelings and behaviors. In addition to the above justification, weakness in term of the inconsistency of the linkages between personality traits and intelligence; and personality traits and morality has been detected. This weakness leads to the missing of the combination of intelligence and morality as factor predictive of personality. Thus, this study is postulating the hypothesis as follows: Perceptual reasoning and moral competency are factors predictive of extraversion trait of personality. 2) Moral competency The Moral Competency Inventory (MCI) was used to measure moral competency [18]. It is a five point Likert scale, ranging from 1 to 5 (i.e. 1 = Never; 2 = Infrequently; 3 = Sometimes; 4 = In most situations; and 5 = In all situations). Ten areas of moral competency were focused by this scale: 1) acting consistently with principles, values and, beliefs; 2) telling the truth; 3) standing up for what is right; 4) keeping promises; 5) taking responsibility for personal choices; 6) admitting mistakes and failures; 7) embracing responsibility for serving others; 8) actively caring about others; 9) ability to let go of one‟s own mistakes; 10) ability to let go of others‟ mistakes. Level of „integrity‟ is indicated by the first four of the competencies. Meanwhile, competencies five through seven represent „responsibility‟. „Compassion‟ is captured in competency number eight. The two end of the competencies in the MCI claim to measure „forgiveness‟. An acceptable validity has been reported elsewhere [19]. In previous study, the internal consistencies of the 10 competencies varied from 0.65 to 0.84 [19]. 3) Perceptual reasoning index The Perceptual Reasoning Index from the Wechsler Adult Intelligence Scale-Fourth edition (WAIS-IV) [20] was utilized to measure perceptual reasoning. The WAIS-IV is the fourth edition from the series of the well-known WAIS test (introduced by David Wechsler in 1955) to measure the intelligence through administration of numerous related cognitive task [21]. The subtest of Perceptual Reasoning Index (PRI) consists of the series of tests such as Block Design (BD), Matrix Reasoning (MR) and Visual Puzzles (VP) with the supplementary test such as Figure Weights (FW) and Picture Completion (PCm). The BD measures non-verbal reasoning; visual perception and organization; and visual-motor coordination. Meanwhile, the MR measures fluid intelligence, visuospatial ability, simultaneous processing, and perceptual organization. Perceptual reasoning, visuospatial ability, analysis and synthesis, and simultaneous processing are the specific areas covered by the VP. For the FW, it measures fluid reasoning, which is different from the PCm which focus on visual perception, perceptual organization, and attention to visual detail. Combination of these three core subtest (i.e. BD + MR + VP) will provide the level of PRI for tested subjects. Each subtest has different types of intelligence measure, which could be accumulated to perform the level of perceptual reasoning index (PRI) of intelligence. The timing for timed-subtests is very important and need to be precised as extra time will results in zero marks. The scores for both BD and VP depend on the time allocated for each questions while MR depends on the correct answer. The raw score accumulated from these three core subtests made up a total composite score of PRI. II. METHODOLOGY A. Subject Data was collected and analyzed from undergraduate medical students from School of Medical Sciences (PPSP), Universiti Sains Malaysia (USM). This data is part of the research that is still in progress, sponsored by Universiti Sains Malaysia short term research grant. Respondents were selected based on inclusion criteria, these were (1) Undergraduate medical students who were pursuing medical degree at PPSP, Health Campus, USM; (2) Year one until year five with aged ranged from 18 to 24 years old, (3) Regardless of gender and ethnicity (Malay, Chinese, Indian, others). However, those who have significant chronic psychiatric condition such as depression or taking any psychiatric medication, were excluded from this study. B. Measures 1) Extraversion The Extraversion Subscale of the Universiti Sains Malaysia Personality Inventory (USMaP-i) was used to measure extravert trait of personality [15]. The full version of the scale consists 66 items with 0 to 4 rating scales (1=Moderately Inaccurate, 2=Neither Inaccurate nor Accurate, 3=Moderately accurate). This full version of USM Personality Inventory (USMaP-i) covers five main areas of personality - neuroticism, extraversion, openness to experience, agreeableness, and conscientiousness. It C. Procedure Prior to the participation in the study, respondents were 845 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 explained thoroughly of the objective of the study and were asked to give their signature for the consent form upon the agreement to participate in the study. Participants could forfeit at any time on their own choice as the participation is voluntary. Recruitment of the respondents was implemented by using purposive sampling, based on the inclusion and exclusion criteria of the study (see the section of subject). Cognitive test for perceptual reasoning was held at the Clinical Neuroscience Laboratory, Universiti Sains Malaysia. At the same, the standardized questionnaires were distributed prior to the test. The instruction and items of the questionnaires could be understood easily and respondents took about 10-15 minutes to complete each questionnaire. Meanwhile, for the perceptual reasoning test, the test was facilitated by the researcher and clinical psychologist. Respondents were first explained on how the task will be carried out before running the test. Some subtests were timed, thus, respondents needed to perform the task within the time limit with guidance from the researcher. In this study, only three main tests were implemented. These were the Block Design, Matrix Reasoning and Visual Puzzles, to perform the level of perceptual reasoning intelligence of the tested respondents. Ethical approval has been obtained from the Human Research Ethics Committee of Universiti Sains Malaysia. III. RESULTS Majority of the respondents who participated in this study was Malay (76%, N=25), followed by Chinese (12%, N=4), Indian (9%, N=3) and others (3%, N=1). More than half of the respondents were female (N=23, 70%) than male (N=10, 30%) (Table I). Mean age of the respondents were 21 (±1.5) years old. TABLE I: SOCIO-DEMOGRAPHIC OF THE RESPONDENTS Percentage Number of Respondent (N=33) Gender Male Female 10 23 70% 30% Ethnicity Malay Chinese Indian Others 25 4 3 1 76% 12% 9% 3% Mean of extravert trait among these students is 30.5 (±7.2). Meanwhile the mean of moral competency is 158.1 (±14.5) with perceptual reasoning 105.3 (±10.9) (Table II). TABLE II: MEAN AND STANDARD DEVIATION OF THE EXTRAVERT TRAIT, MORAL COMPETENCY AND PERCEPTUAL REASONING Variable Sample Size Mean Standard Deviation Extravert Trait 33 30.5 ±7.2 Moral Competency 31 158.1 ±14.5 Perceptual 33 105.3 ±10.9 Reasoning Note: Two respondents did not answer the moral competency inventory in complete, therefore they were not included in the analysis. The proposed hypothesis which stated that perceptual reasoning and moral competencies are the factors predictive 846 of extraversion trait of personality among the medical students is not fully supported. The stepwise regression analysis indicated that only the moral competencies predicted extraversion (that is, 13% of the variance of the extraversion trait among these medical students was explained by the moral competency) (Unstandardized Coefficients, B=0.17; p=0.048). Meanwhile, the perceptual reasoning was not revealed as factor predictive of the extraversion (Table III). TABLE III: STEPWISE MULTIPLE REGRESSION ANALYSIS OF THE EXTRAVERT TRAIT OF PERSONALITY: MORAL COMPETENCY AND PERCEPTUAL REASONING AS PREDICTORS Predictors: B SE p Value Moral Competency Perceptual Reasoning [Excluded] 0.17 0.08 0.048* R Square : 0.13 F Statistic : F (1, 29) = 4.23 B: Unstandardized coefficient. SE: Standard error. *p<0.05 IV. DISCUSSION The element of morality in personality-developmental approach presents a wider theoretical framework of this research. This study reflects the important theoretical argument in determination of the element of morality in one‟s personality trait. Although the strength of the connection is not very high, this findings have some important implications for the theory and practice related to psycho-personality education, which emphasizing the moral thinking and judgement. When looking back at some important research in psycho-personality from 80‟s to early 2000, there is not sufficient documentation with regards to the association between personality traits and moral reasoning [11], [22]. However, [22] detected some degree of coefficient between personality factor (i.e achievement via independent) and moral reasoning. Even though moral-cognitivistic approach may not provide a comprehensive elucidation of the moral judgement processes; and in general does not indicate strong relation between personality and moral reasoning, [10] argued that the non-cognitive component of psycho-personality (such as empathy, extroversion and neuroticism) are imperative in the development of conventional forms of moral thinking which related to interpersonal accord and conformity in social norms and authority and social-order maintaining orientation in law and order morality. Thus, some characteristics in psycho-personality were detected to tie with the level of morality - those who preferred principled moral reasoning in making moral decisions were seen as dependable, creative, intelligent, and flexible in thought and action [22]. The present finding shadows [22] who pointed several important facts related to personality and morality as follows: (a) Young adults indicated important attribute to principled level of moral judgement that was related significantly to the measures of social poise and extroversion. (b) the „person-oriented‟ (such as value group activities, meetings, moral-building opportunities and discussions to solve International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 specify general intelligence (g) as the highest node and it is broken down into other specific abilities [30-31]. With this regard, previous studies concerned on the validity of using general intelligence rather than narrow cognitive abilities in predicting important life outcomes [32-33]. Thus, it is suggested that the interpretation of the role of intelligence in explaining personality should be considered cautiously due to its complexity. If we follow the hierarchical level of intelligence level (g) by [34], the below level was defined as „between fluid and crystallized intelligence‟. Crystallized intelligence is considered as verbal and fluid intelligence is considered as non-verbal. As mentioned by [34], fluid ability is less dependent on the experience and knowledge while crystallized knowledge is based on education and experience. In addition, using these two categories, the categories could be expanded into more minor five, six or seven order groups. For example, [35] proposed that intelligence have seven factors: Linguistic, Logical-mathematical, Spatial, musical, Bodily kinesthetic, Interpersonal, and Intrapersonal; which is different from Ackerman‟s theory despite having the same amount of seven second order factors: Fluid intelligence, Visual perception, Perceptual speed, Learning and memory, Knowledge and achievement, Ideational fluency, and Crystallized intelligence [36]. Hence, it is highlighted here that, researchers usually refer to the intelligence theory based on the type of instruments used to measure intelligence. Numerous studies that aim to assess the level of intelligence should consider several confounders. Each person has their own dominance in what classes or types of intelligence, influenced by many factors such as genetics, age, schooling background, environment and even personality [37]. problems and make plans) points to the high preference for principled levels of moral judgment. (3) The criteria for morality appear to be dependent on intellectual resources and resourcefulness. It is suggested that the component of morality is critical in developing materials for psycho-personality education. As a direction for the future research, it is important to look into the morality and personality from the framework of cultural neuroscience (CN). This framework will help us to understand the influence of culture‟s elements such as values, practices, and beliefs in the developing of one‟s morale and personality. Uniquely, the construction of a CN framework relies on theories from various disciplines such as anthropology, psychology, and genetics. In a recent study, CN was framed in multiple time scales (situation, ontogeny, and phylogeny) in order to explain how the diversity of the cultural values and genetic factors contour the complexity of the human mind and behavior [23]. Similar to the previous contribution in CN, It is stated that cultural capacities and their transmission that arose from complex human mental and neurobiological processes were critically determined from bidirectional indicators (culture and gene) across two timescales: macro and micro timescales [24]. With this regard, the macro timescale determines phylogeny and lifespan, whereas the micro timescale determines the situation. In this regard [25], “culture” is viewed as a set of traits that is inflexible and has specificities. In other words, the variation of population culture can be manifested in neural activation patterns, which highlight the fundamental value in the development of racial identity and ideology [26], especially in the multiethnicity population like Malaysia. A cultural approach, through interdisciplinary educational infrastructure and research may provide a better understanding of health disparity and merging the health quality across diverse cultural populations [24], [27-28], as well as reflects crucial implication in health disparities and public policy development [23]. Within this culture framework, the trait of “individualism-collectivism” in cultural dimensions that modulate the psychological neural basis can be highlighted [23] to explain the interaction between personality and morality in one‟s psycho-physiology development. However, bringing culture into the moral and personality research mainstream is not an easy task. The main challenge is to empower the educational medium that has capability to provide a comprehensive and culturally sensitive framework to educate the future generation. This objective could be achieved by improving the research infrastructure, increasing research capacity, and establishing appropriate ethical standards. Perceptual reasoning index which reflects one‟s ability to think abstractly [29] and implies many meanings such as learning, planning, comprehending, imagination, making decisions, perception, and so on, did not predict extraversion. It has to be understood that intelligence is not restricted to only academic‟s score and the ability to answer problems, but more of how a person is able to make use of their surroundings to their benefits with their intellect which differs for every person. Although there are several competing hierarchical theories regarding intelligence especially perceptual reasoning specifically, most theories ACKNOWLEDGMENT Author thanks Universiti Sains Malaysia, Kubang Kerian, Kelantan, Malaysia for the financial support and research facilities. REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] [9] 847 S. Chen, B. 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Jackson, “Research on discrimination and health: An exploration study of unresolved conceptual and measurement issues,” American Journal of Public Health, vol. 102, pp. 975-978, 2012. Mohd Nasir Che Mohd Yusoff was born in Selangor, Malaysia on October 23, 1975. First degree which was the bachelor of science, specialization in social health was obtained from Universiti Putra Malaysia, Serdang, Selangor, Malaysia in 1998. Master of science was obtained from the Universiti Sains Malaysia, Kubang Kerian, Kelantan, Malaysia in 2002, with specialization in medical science. University of Malaya in Kuala Lumpur, Malaysia awarded the degree of doctor of philosophy with specialization in health psychology in 2009 to Dr. Mohd Nasir Che Mohd Yusoff. He is currently working as a senior lecturer at Department of Neurosciences, School of Medical Sciences, Health Campus, Universiti Sains Malaysia, 16150, Kubang Kerian, Kelantan. Currently Dr. Yusoff is actively participating in Neuroscience Club Association for Kelantan Malaysia Chapter. This association is headed by the United State of America Neuroscience Club. Under this association, many activities have been implemented at society level by the financial support provided by the club. Nazirah Hanim Sharipudin was born in Kota Bharu, Malaysia on November 3, 1990. Her first degree which is the bachelor of biomedical engineering was obtained from the Universiti Teknologi Malaysia, Skudai, Johor in 2012. She is currently studying master of neuroscience at Department of Neurosciences, School of Medical Sciences, Health Campus, Universiti Sains Malaysia, 16150, Kubang Kerian, Kelantan. Currently Miss Sharipudin is actively participating in Neuroscience Club Association for Kelantan Malaysia Chapter. This association is headed by the United State of America Neuroscience Club. Under this association, many activities have been implemented at society level by the financial support provided by the club. 848 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 An Assessment of “Zawarawa” Mass Marriage Programme, in Kano State, Nigeria Rohana Yusof and Amina Lawal Mashi Divorce rate is also very high in sub-Saharan Africa. For example a BBC network African programme in collaboration with the Kano state, social re-orientation board, aired on March 2011, gave a gloomy picture about collapsed marriages or divorce rates in Kano state. “It was reported from the research conducted that 32% of marriages in Kano state survives only a period of three to six months; that many young women divorced of age 20-25years are said to have gone through three marriages at least; that there are more divorce than weddings in Kano every week; that it is not uncommon to come across young women who are less than 30years of age who have not been serially divorced etc”. Furthermore, as at 2009 it was estimated that there were over one million zawarawa (i.e. menless women) in Kano state. This prompted Hajiya Altine Abdullahi, an executive Director, National association of divorcees/widows and orphans to threaten a protest march [7]. Various explanations about the increase in the rate of divorce have been provided: that the nuclear family suffers from an emotional overload, which increases the level of conflict between its members; that incompatibilities which were tolerated are now seen as intolerable; and the absence of love, once seen as unfortunate but bearable, is now taken as indicative of the retrievable breakdown of marriage; and that marriage is increasingly viewed as a „relationship rather than a contract‟. By getting married, people do not see themselves as entering, a binding, lifelong contract; rather they are hoping to establish a personally satisfying relationship: “love, personal commitment and intrinsic satisfaction are now seen as the cornerstones of marriage. The absence of these emotions and feelings is itself justification for ending the relationship” [8]. The effects of divorces on the family are many: The major one being its economic and material effects, as most affected women faces a lot of economic hardships, long-term effects on family roles and the feelings of family members (for example the affected family experienced diminished capacity for parenting after divorce and what sociologist called the “silver lining effect to the dark cloud of divorce) [9]. These are certainly very disturbing revelations, which should attract the attention of any serious minded government and other concerned members of the society. Various attempts towards tackling the menace of failed marriages in the state such as preaching by religious scholars, counselling by parents and efforts of match fixers (who roamed the streets of Kano with photo-graphs of “menless” women) seems to achieve very little success in reducing, let alone eliminate the menace of failed marriages. However, Kano state government under in collaboration with Hisbah Board seems to have found a solution to the problem through the comprehensive social programme tagged “zawarawa Abstract—The study is to access the Kano state government social programme of reducing “Zawarawa” (menless women divorcees, widows etc). The aims of the study is to evaluate the Zawarawa mass marriage programme, to identify factors responsible for high marriage breakdowns, to identify the effects of failed marriages on its victims as well as to recommend measures on how to reduce the incidences of marriage breakdowns in Kano State. Six officials of the Kano state Hisbah Board and 200 beneficiary women were served with questionnaires administered in English and Hausa Languages respectively. The results shows that mass marriage programme have been accepted by majority of the target population, that there is high success rate, and it has reduced level of poverty amongst the beneficiary women. The study recommends the expansion of the Mass Marriage Programme to other states of Nigeria and countries with similar social problems. Index Terms—“Menless” marriage project, spinsters. women, “zawarawa”, mass I. INTRODUCTION A. Background of the Study There is no consensus about the definition of family by scholars [1]. However family has been defined as a „group of two or more people related by birth, marriage or adoption and residing together, all such people are considered as members of the family [2]. The family is a central institution in all human societies, although it may take many different forms [3]. Similarly, family is still regarded as an important source of help and support and that family contacts are still maintained even though family members tends to leave further apart [4]. Marriage on the other hand has been defined as a union between man and a woman [5]. Marriage is an important social institution which promotes procreation, peace and a disciplined society free from all kinds of indecencies and vices. There are basically two types of marriage: Monogamy; this refers to a marriage of two individuals, while Polygamy, refers to a marriage where a man or a women have more than one spouse [6]. However, despite its religious and social significance marriage as an institution is today facing serious problems. One of these challenges is the alarming rate of “menless” women existing in our society who are divorced from their previous marriages or have ever not been married (Spinsters). Manuscript received June 8, 2014; revised August 10, 2014. Rohana Yusof is with the Northern Corridor Research Centre, Universiti Utara Malaysia, Sintok, Malaysia (e-mail: [email protected]). Amina Lawal Mashi is with the Sociology Department, Umaru Musa Yaradua University, Katsina, Nigeria (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.568 849 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 mass marriage programme”. So far within a period of two years a total of 350 “menless” women have been married off and rehabilitated through financial and material support rendered to the couples to enable them engage in meaningful trade to support their families. The Hisbah Board is one of the Kano state governments parastatal/agency established for the purpose of implementing some social Programs. Its mandates include: collaboration with the police to enhance security and crime prevention, moral counselling, traffic control, reconciliation services and the reduction of “zawarawa” (“menless women”) through the arrangement of mass marriage program. The first phase of the mass marriage project took off on 15th May, 2012 with a total number of one hundred couples (“zawarawa”), while the second phase was conducted on 15th July 2012 with two hundred and fifty couples [10]. Plans have reached an advanced stage to marry off another set of 1111 couples. The aims of the paper therefore is to appraise the Kano state government social programme, designed to reduce the number of “menless women” through the mass marriage project phase I and phase II so far conducted, and to make necessary recommendations on how to strengthen the project. II. THEORETICAL FRAMEWORK AND LITERATURE REVIEW “Marriage is a publicly recognized, more or less as permanent alliance between a man and a woman (i.e. a conjugal unit).In most societies the families of the partners have a role in establishing the relationship (often choosing the mate and at least manifesting their approval of the choice) and participate in the rite of passage which constitutes the formal marriage. Thus marriage legitimizes sexual access and the children as a result, are given an inscriptive position in the society as members of a particular lineage and family” [11]. Three sociological perspectives: Symbolic Interactionist, Structural Functionalist and Conflict, have provided useful insight into family roles and relationships. However, for the purpose of this study, emphasis would be given to Structural Functionalist perspective to provide explanations on the changing roles and relationships of the family in our societies today. It is hoped that this would help us in understanding the reasons for the various marriage breakdowns in our societies. Functionalist Theorists, argues that the forms and functions of family is affected and shaped by the larger social environment in which the family operates. In other words as societies undergo such major changes particularly in Industrialization and Urbanization, the family must adopt to the effects of those changes in order to survive. Functionalist Theorists like Talcott Parsons and Williams Goode have noted the changing or loss of family functions. Thus “Modern families no longer perform certain functions that used to be within their domain, but they do play an increasingly vital part in early-childhood socialization, in the emotional lines of their members, and in preparing older children for adults roles in the economic institutions of industrial societies” [12]. All major Sociological Perspectives support the view that the family is a resilient institution; it adapts to changing economic conditions and changing values. The traditional 850 family, according to Structural Functionalist has provided support to the couples and their children in a number of ways: sexual regulation, reproduction and replacement through given birth to children, socialization as the family serves as the main training ground for children, emotional support and protection from all kinds of frustrations and dangers, and economic support i.e. provision of shelter, food, education etc. However, the roles and functions of family in the new changing social order have been transferred to other institutions for instance, socialization has been transferred to schools, economic functions have gone to the factories, the traditional protection and care function have been partially taken over by the police etc. [13]. The major consequence of changes on family roles and functions is increase in single parenthood. Increase in Single Parenthood Single parenthood can come about through a number of different routes: Divorce: is simply the dissolution or termination of marriage. It involves the cancellation of all legal duties and responsibilities of marriage. Divorce is unlike annulment which declares marriage null and void. The legal process of issues of alimony (spousal support), child custody, and child support. Several studies have shown that divorce rate is growing around the globe. It was reported that there was a doubling in the proportion of young people aged 25 to 44, and men aged 45 to 64, living alone between 1986/7 and 2005/6; that the proportion of people in their twenties who lived alone increased from 3 percent in 1973 to 9 percent in 1996; and that number single women increased from 28% in 1960 to 67% in 1994 [14]. In recent times, particularly in Kano state divorce has reached an alarming rate. As at 2009 it was estimated that there were over one million zawarawa (i.e. menless women) in Kano state which prompted Hajiya Altine Abdullahi, an executive Director, National association of divorcees/widows and orphans to threaten a protest march. Increase in poverty, particularly amongst “zawarawa‟‟ the (“menless women”). This is particularly more pronounced in less Developed Nations of Africa and Asia, where majority of women are not educated and not gainfully employed, thus making them entirely dependent on their husbands. “Women suffer an average decline of about 30% percent in their income first year after separation while men experience a 10% increase” [15]. Psychological problems: Beyond materials effects of divorce, there are the longer term effects on the family roles and feeling of family members. “Many divorced adults continue to feel angry, humiliated and rejected, while the children of divorced parents tend to exhibit a variety of psychological problems. Moreover, both men and women have a diminished capacity for parenting after divorce. They spend less time with their children, provide less discipline and are less sensitive to their needs. Even a decade after the divorce, the parents may be chronically disorganized and unable to meet the difficulties of parenting. Instead, they come to depend on their children to help them cope with the demands of their own lives, thereby producing an “over-burden children”- one who, in addition to handling the International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 normal stress of childhood, also must help his or her parent ward off depression [16]. Individuals whose parents divorced during their childhood have a higher probability of teen marriage, divorce, peer problems, delinquency, truancy and depression [17]. views of the Hisbah board officials where they cited divorce, death of husbands and spinsters as the major causes of "menless" women in Kano state. TABLE II: HARDSHIPS "MENLESS" WOMEN EXPERIENCED Responses Frequency Percentage Lack of Security and respect Lack of care and maintenance Separation from children Difficult in raising up children as single parent Total III. METHODOLOGY The research was conducted at Hisbah Board Headquarters Kano. The research targeted 200 women randomly selected out of the 350 “men less” women married off as at July 15th, 2012. Six officials of the Hisbah Board in charge of the “zawarawa” mass marriage programme were selected for the study. In carrying out the research one set of questionnaire and an in-depth interview were used. The questionnaire for the beneficiary women was administered by the researchers in Hausa Language (as most of them were not literate), while the in-depth interview with the Hisbah board officials was conducted in English Language. The questionnaires were analyzed and the results presented in a table with the women responses coming first, followed by the interview conducted with the officials of the board. 34 115 57.5 Spinster Total 17 200 8.5 100 200 100 TABLE III: FACTOR LEADING TO BREAKDOWNS OF MARRIAGES Responses Frequency Percentage Lack of Islamic knowledge governing rules of Marriage Lack of Patience Misunderstanding/communication gap between couples Abandonment of marriage responsibilities Total TABLE I: REASON FOR SEPARATION FROM PREVIOUS MARRIAGE Response Frequency Percentage (%) 68 20 41.5 18.5 20 Table II above, indicated that majority of the respondents (41.5%) said they experience lack of care and maintenance and 20% of the respondent reported lack of security and respect from the society. While (18.5%) reports experiencing difficulty due to separation from their children. Similarly (20%) reported difficulty in rising up their children as single parents. IV. DATA ANALYSIS WOMEN RESPONSES Death of former husband(widows) Divorce 40 83 37 40 71 35.5 32 11 16 5.5 86 43 200 100 Table III above, shows various reasons accounts for marriage breakdowns: (43%) of the respondents said the abandonment of marriage responsibilities by the husbands (i.e. lack of feeding, shelter, education of children etc.) as one of the major factor causing marriage breakdowns. While (35.5%) of the respondents stated ignorance or lack of respect to religious teachings governing marriage, thus making the men not take marriage as an important institution in the society. (16%) of the respondents however, reported lack of patience especially during periods of misunderstanding and quarrels which are unavoidable in marriage relationships. Similarly (5.5%) of the respondents stated lack of understanding and proper communication between the spouse which often leads to quarrels. Table I above, indicates that (57.5%) of the respondents cited divorce as the main cause of marriage break ups. Divorce as a results of so many reasons (such as abuse of religious and Islamic tenets governing marriage and divorce, lack of patience by the couples, poverty etc.). These factors constitute the major reasons for marriage break ups in our society today. 34% of the respondents lost their marriage unions due to death of their husbands (widow ship). Death is a natural end and therefore does not constitute a social problem. However, there is the need to evolve a program like the mass marriage project to carter for their (i.e. widows) interest. It is however interested to note that 8.5% of the respondents are spinsters i.e. those girls who for whatever reason could not find a suitor on their own; but had to enlist the support of Hisbah board to achieve their goals. It is now a global phenomenon, for girls/women to spend a lot of year searching for an appropriate partner/husband. So many factors account for this ugly situation: women population relative to that of men, unreasonable/tall ambition of the women to marry readymade husbands who are rich, the economic downturn and unemployment associated with men who cause delayed marriages and the fact that men nowadays are not interested in marrying more than one wife. This is causing African Societies to experience similar divorce problems, Europe and America had been experiencing for many decades. The responses also collaborated with the TABLE IV: MEASURES TO REDUCE MARRIAGE BREAK-UPS Responses Frequency Percentage Inculcation to Religious teachings by 35 17.5 parents/spouses Marriage not based on materialism, 39 19.5 but on love, understanding and respect. Husbands to discharge marriage 92 46 responsibilities adequately Patience and adequate 34 17 communication between spouses Total 200 100 From Table IV above, (46%) of the respondents said husband should take their marriage responsibilities seriously 851 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 “menless” women in the state. They said: “In fact it is a combination of so many factors that over time culminated into the growing number of “menless” women in the state. These factors include- high divorce rate due to total disregard to adherence of religious teachings governing marriage and divorce, emphasis on materialism rather than love while marrying, lack of patience and understanding by couples especially during period of crisis and the biggest being the crippling poverty amongst couples, which move often than not made some husbands to abandon their basic marital duties with regards to feeding, clothing, medical, “death of husband (widows), and spinsters particularly women who could not find suitable husbands/girls to marry”. (i.e. of providing feeding, clothing, education, shelter, protection etc.) seriously, and (19.5%) said marriage should not be based on materialism, but rather it should be based on love, respect and understanding as marriage has its ups and downs. However (17.5%) of the respondents said married couples should learn and respect their religious teachings on marriage and divorce and be patient. Similarly (17%) of the respondents insisted that couples should communicate well amongst themselves in order to clear all grey areas in their relationships, as well as be patient with each other when there are mistakes or understandings. TABLE V: WAYS TO STRENGTHEN THE MASS MARRIAGE PROJECT Responses Frequency percentage More support from nongovernmental 64 32 organisations/wealthy Individuals Enactment of appropriate legislation to 62 31 safeguard marriages Expansion of mass marriage to local 54 27 government headquarters To Provide a forum to attract educated 20 10 and working class "menless" women Total 200 100 3) Channels and criteria used in linking suitors The respondents said: The board has introduced means and procedures which all men and women interested in getting married would have to follow to actualize their goals. “According to them these procedures includes: a visit to the Hisbah board to indicate interest and fill forms giving all personal data including photographs, interview and medical /screening to ascertain the health condition of those wishing to be joined in marriage union. The future brides are then encouraged to interact and know themselves fully in order to foster understanding and love before the marriage fatiha and wedding is done”. Table V above, indicates that (32%) of the respondents urged for more support of the mass marriage program from private organizations and wealthy individuals to compliment the efforts of the government. (31%) of the respondents called for enactment of an appropriate Law by the Kano state government to guarantee the continuation of the program after the tenure of the present administration in view of its importance to the society. Furthermore (27%) of the respondents advised that the mass marriage programme should be decentralized to the 44 local governments of the states in order to accommodate more women and ease the hardship of travelling to Hisbah board headquarters for those coming to benefit from the program. However, (10%) of the respondents, urged the Hisbah board to create a forum to encourage highly educated and well placed" menless" women in the state to benefit from the programme, as most of them feel shy to go to the Hisbah board to register. A website and an email address should be opened where such women can register. 4) Safeguards adopted by the Hisbah Board to protect marriages from failing. The officials indicated that “a lot of safeguards have been incorporated to ensure that failed marriage is reduced to the minimum. These safeguards started from i.e. initial stage of registering and filling forms at the board where all personal details and health records are disclosed in addition to photographs. So the suitors would a first of all have to glance at the pictures, the background of the person including ages, level of education, employment or trade/craft, health records, records of his/her previous marriages number etc. It is after all these are disclosed to the suitors before they give an opportunity to interact. So these in our opinion forms the first safeguard to the marriage, as the partners were joined based on marital facts about one another, i.e. no deception. Other safeguards include- the filling of marriage contract between the board and new married couples, issuance of marriage certificate, continuous invitations/counselling to the homes of the couples by the board to ensure that problems are solved before they escalate, this is all in addition to financial and materials benefits given to the women to engage in some productive/business activities”. A. In-depth Interview with Hisbah Board Officials 1) Reasons for the Mass marriage All the respondents said the Kano state government was disturbed by the increasing number of “Menless” women (i.e. divorcees, widows and spinsters) roaming the streets, thus causing a lot of social problems such as prostitution and crime. Consequently, the Kano state government in collaboration with Kano state Hisbah came up with a public policy tagged “zawarawa” mass marriage to tackle the menace. However, they said: “The specific aim of the programme is to reduce the number of “menless” women, reduce sexual abuse, and prostitution to inculcate disciplines and patience amongst married couples, to assist married with financial and material assistance to reduce idleness and poverty”. 5) Number of women married out and problems encountered by the board The respondents said: “Under the phase I and II of the mass marriage program, a total number 350 couples have been joined to marriage, adding that a plan has reached an advance stage to marry off one thousand one hundred and eleven (1111) suitors by the board”. In respect of problems encountered by the board, the officials reported that: “Even though the state government is doing its best in 2) Factors responsible for high rate of “menless” women The respondents gave various reasons for the increasing 852 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 identified so many factors that precipitate marriage breaks down thus leading to an alarming rate of "menless" (“zawarawa”) in the society. The factors include high rates of divorce, window-ship and so many spinsters. The consequences of having many “menless” women in any society are many and they include increase in prostitution, increase in crimes and delinquency particularly amongst the affected women and their children. For example divorce accounts for (57.5%) amongst the factors that causes marriage break ups in Kano state. The Kano state mass Marriage programme is really in line with the views of structural functionalist theory which emphases the importance of family in the stabilization of family and society which is done through a number of means ; sexual regulation which is done by every society in accordance with its own values, often through marriage; reproduction and replacement to guarantee the existence and continuity of society as children are made to replace members who die as well as to keep family lineage, inheritance clear; provide emotional support and protection, as family provides source of love, and belonging, security, protection and safety from harm, economic support etc. In fact according to a BBC documentary tagged “collapsed marriages” in Kano, “that 32% of all marriages in Kano survive only a period of 3-6 months, and that there are more divorce than weddings in Kano every week". Furthermore, Widow-ship, this is another factor that leads to separation, thus adding to the growing number of "menless" women in the state by (34%). Spinsters, this are young girls who have never been married although they are interested in getting married but could not do so due to some reasons. These reasons varies from lack of finances by their parents to carry out the marriage rituals, lack of suitable suitors and their high economic expectations i.e. getting readymade men who had made it in life economically and socially, this perhaps proves the argument of Rational Choice or Exchange Theory which evaluates the costs and rewards of engaging in an interaction to try to find the “best deal”. This group of people according to the research finding constitutes (8.5%).This findings seems to support the conflict theory which argues that conflict in families is as a results of struggle for power and control in the family unit and in the society at large. Family was seen as the chief source of female oppression and that until basic resources were allocated within the family women would continue to be oppressed. The study identified various effects “menless” women experienced from their husbands. 41.2% of the respondents cited increase in poverty due to lack of care and maintenance, while 20% reported lack of security and respect from the society. Sociologists have reported various consequences /hardships associated with divorce. "First there are the emotional aspects of divorce, since divorce is seen as a failure, rejection and even punishment. More often than not divorce involves splitting with family and many close friends There are also costs for children, as children lives are turned upside down; thus" Many children move to new houses/Locations, leave one parent and friends and make adjustments to new schools. Divorce lowers the well-being of children in the short term, affecting school achievement, funding the project, which has so far released 76million naira for the project, the board has to appeal to wealthy individuals in the society to give a helping hand as the government cannot shoulder all the responsibilities alone. So the problem of finding the project is still one of the problems facing the board. Some other minor problems include insincerity by a very small percentage of the public who either “impersonate” or are just interested in collecting the token material and financial assistance rendered to the couples by the board.” Furthermore, the officials said “wealthy individuals have made wholesome contributions of materials and money running into millions of Naira”. B. Measures to Strengthen the Project The officials believe this is an important social program which should be encouraged not only the government, by wealthy individuals and united nations. This is because marriage breakdowns/failures are now a universal phenomenon which directly threatens our society in many ways such as increase in rampant prostitutions, existence of delinquent and unproductive youths that contributes in no small measures to increase in crime rate. Therefore, all hands must be on deck to tame this monster of family breakdowns. The respondents specially said “there is the urgent need to have a holistic approach by all stakeholders, especially religious leaders, parents and schools in solving this problem. This can be achieved through the enactment of legislation to ensure continuity of the program after this administration of Governor Rabiu Musa Kwankwaso, more support from private individuals and organizations. V. DISCUSSION OF FINDINGS Major findings of this research would be discussed in line with the objectives of the study which are: To evaluate the mass marriage programme, Identify factors responsible for mass marriage breakdowns, to identify the effects of failed marriages on its victims, families and society and to recommend appropriate measures on how to reduce the incidence of marriage breakdowns in the states; and the relevant conceptual frame work. The data collected and analyzed from the research seems to justify the objectives of the study. These are analyzed as follows: The study highlighted the importance of the mass Marriage programme due to the existence of an alarming number of "Menless" women in Kano state, as a result of frequent Marriage break ups due to a number of factors. In fact this lead to the threat of one million protest match by divorcees in Kano state in 2009 to voice their anger and frustration on men and the government as they could not find husbands, some of them for many years after their divorce or death of their husbands. The mass Marriage programme initiated and executed by the Governor Rabiu Musa Kwankwaso government is indeed a stitch in time, which has greatly given hope to those frustrated "menless" women in the society. The programme has also achieved other objectives such as reduction in prostitution, youth crime, and truancy and depression amongst the target population and their families. As part of the objectives of the study, the findings 853 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 on love and not materialism, beauty or lust. 8) Husband and wife should learn to forgive each other and approached each other more gently and lovingly when reconciliation was required, as a forgiving heart always brings healing to wounded relationships peer relationships and behavior [18]. VI. CONCLUSION Family break-ups constitute one of the serious problems facing marriage as an institution, all over the world today. In view of the important role family plays in the society, there is the urgent need for governments and other stakeholders to evolve ways of saving families from frequent marriage break ups. One of such initiatives was the introduction of mass marriage project by the Kano state government in collaboration with Kano state Hisbah Board. The program was designed to provide a forum where women and men can interact and eventually get married. So far the project has recorded a lot of success stories i.e. it has reduce the number of men less women in the state; as well as achieved poverty reduction amongst the beneficiaries. Other states in the Northern Nigeria and Countries where high incidence of divorce/ separations/ and Spinsters are common, need to have a critical look at the Kano state mass marriage project as a panacea in solving similar problems in their States/Countries. REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] [9] VII. RECOMMENDATIONS [10] 1) Expansion/decentralization of the program to Local Government Area of the state. 2) “Menless” women who desire a separate forum to be establish to give chance to “menless” educated women to find suitors. 3) Parents to take marriage of their children too seriously especially in selecting a partner for them. 4) Women to be encouraged to acquire education and skills to make them economically productive, thus reducing their dependence on their husbands and parents. 5) Since the problems of “menless” women cut across most of the northern states and indeed the country as a whole, the Kano state governors to implement similar social program in their states. Similarly, the Federal Government under its ministry of women affairs should introduce a similar program for whole the country. This is because family as an institution must to be safeguarded and protected by all means and sundry in order to have a decent and productive society. 6) The prospective couples should be encouraged to uphold the importance and advantages of medical test before marriage. 7) Our religious / traditional teachings about marriage, how marriage should be conducted, conflict resolution between spouses and divorce should be respected by all parents. This would ensure that marriages are done base [11] [12] [13] [14] [15] [16] [17] [18] Degenova and Rice, Intimate relationships, Marriages and Families, 5th ed., New York- McGraw Hill, 2002. U. S. Consensus Bureau. (2005). Housing Vacancies and Housing Ownership Annual Statistics. [Online]. Available: http://www.census.gov/hhes/www/housing/hvs/annual/105/ann05def. html W. Kornblum, Sociology in Changing World, Wadsworth Eighth Edition, Belmont CA: Wadsworth Publisher, 2005. F. McGlone, A. Park, and C. Roberts, “Relative values: kinship and friendship,” in British Social Attitudes: the 13th Report, R. Jowell et al. eds., Darthmouth, Aldershot, 1996. H. Jeanne et al., Our Social World Introduction to Sociology, Saga Publication Ltd UK, 2007. B. David, “Evolution, males, and violence,” The Chronicle Review, May 24, 2002 BBC Network African Programme. (2011). [Online]. Available: http://www.google.com.ng/gwt/x?gl=NG&hl=en Haralambos and Holborn, Sociology: Themes and Perspectives, 5th ed., New York; McGraw Hill, 2000. H. Jeanne and A. K. Robert, Our Social World Introduction to Sociology, Saga Publication Ltd UK, 2007. K. Hisbah. (May 2013). Kano state Hisbah Board. A New Dawn. [Online]. 1(1). Available: http://www.kanohisbah.gov.ng M. Peil, Consensus and Conflict in African Societies: an Introduction to Sociology, East African Publishing House, 1968. W. Kornblum, Sociology in Changing World, Wadsworth Eighth Edition, Belmont CA: Wadsworth Publisher, 2008. Haralambos and Holborn, Sociology: Themes and Perspectives, 6th ed., New York; McGraw Hill, 2004. P. A. McManus, T. A. D. Preter, Haralambus, and Holborn, Sociology: Themes and Perspectives, New York McGraw Hill, 2001. J. Wallerstain and S. Blakeslees, Second Chance: Men, Woman and Children a Decade, After Divorce, New York: Ticknor & fields, 1989. A. J. Cherlin, Marriage, Divorce, Remarriage, Cambridge MA: Harvard University Press, 1981. P. R. Amato and J. M. Sobolewski, “The effects of divorce and marital discord on adult children‟s psychological well-being,” American Sociological Review, vol. 66, no. 900-921, 2001. P. A. McManus and T. A. DiPreter, Haralambus and Holborn; Sociology: Themes and Perspectives, New York McGraw Hill, 2001. Madya Rohana bt Yusof was born in Mashi, Katsina State, Nigeria on June 25, 1967. She possesses the following qualifications: MSc in sociology in 2011 from Bayero University Kano Nigeria, she got a master of business administration in 2004 from Bayero University Kano Nigeria, postgraduate diploma in management in 2001 Bayero University Kano Nigeria, BSc. in sociology in 1994 from University of Abuja Nigeria. She has 14 years working experience since graduation from the University of Abuja Nigeria 1994. She worked with former Bank of the North Kano Nigeria which later merged and became Unity Bank PLC Nigeria for over 12 years, where she held various positions including finance officer and risks and credit officer of the Bank. She joined Umar Musa Yaradua University Katsina Nigeria in September 2012 as an assistant lecturer of Sociology Department. 854 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Using TEI XML Schema to Encode the Structures of Sarawak Gazette Tze-Min Fong and Bali Ranaivo-Malançon Abstract—Automatic extraction of information from old printed documents which have been digitised injudiciously will end up with a lot human corrections. To overcome the problem, one possible solution is to annotate the documents with some markups. This paper presents the encoding of the digitised sample of Sarawak Gazette published from 1903 until 1939 using the standard TEI XML schema. The output of the work is a set of six TEI XML templates that is considered to represent the different layout structures found in the studied samples. Index Terms—Data structure, layout analysis, metadata, TEI P5 schema. I. INTRODUCTION Sarawak Gazette is one of the oldest newspapers published in Sarawak. The first publication was on Friday, August 26, 1870. This old newspaper contains a lot of interesting information, and has become an essential source of historical information of Sarawak events, such as trade and economic activities, law and order, agriculture information, mineral and oil production statistics, anthropology and archaeology, etc. Extracting information depicted in Sarawak Gazette will help certainly the preservation of the history of Sarawak. However, a direct extraction is limited due to the fact that in general, the information is in unstructured form. Thus, adding some markups that identify clearly and without ambiguity the different components of Sarawak Gazette will facilitate the retrieval of information. To encode the information, the layout of Sarawak Gazette needs to be studied and determined formally, and then a metadata structure based on the layout studies can be designed properly. In this work, the metadata structure is based on the Text Encoding Initiative (TEI) latest guidelines, TEI P5. The overall process is illustrated in Fig. 1 and these steps will be followed as the structure of this paper. Fig. 1. Sarawak gazette metadata design process flow. Manuscript received June 12, 2014; revised August 14, 2014. Bali Ranaivo-Malançon is with the Universiti Malaysia Sarawak, Malaysia (email: [email protected]). DOI: 10.7763/IJSSH.2015.V5.569 855 The process starts with the original document images of Sarawak Gazette. The document images should be in PDF format. Then, the PDF documents images will be converted to JPEG image, and undergo layout analysis by using the bottom-up page segmentation approach. Once the layout structure of Sarawak Gazette is detected, a logic role can be associated to some of its components. The logical components will be arranged in a hierarchical structure, which is called logical structure. It describes the relationship between logical components, for example, a document includes title, authors, summary, and a sequence of chapters. A chapter might include a title, and a sequence of sections, and so on. Subsequently, the logical components can be located and tagged by TEI by matching the layout structure of each page of document images against models of logical components. II. IMPORTANCE OF METADATA STRUCTURE ON SARAWAK GAZETTE Other than facilitating the information extraction from Sarawak Gazette, metadata structure plays a crucial role in the Sarawak Gazette digitization, OCR and linguistic processing in the possible future. Sarawak Gazette has large amount of scanned pages and very bulky, and metadata is essential to manage and control over the large amount of items. Metadata will guide the process of digitization, in terms of evaluation and quality control. It also helps to make sure that the digitized data are accessible, sustainable and integratable. III. SARAWAK GAZETTE AS SCANNED DOCUMENTS Sarawak Gazette is one of the oldest newspapers published in Sarawak with the first publication on August 26, 1870 by the Government Printing Office. It was initiated by Charles Brooke, the first White Rajah of Sarawak. The objectives were to provide Europeans who live at outstations, concise statements of official business and other issues of public interest, and to serve as an official report of the condition of the various residencies under the Sarawak Government. It was published monthly to play the role as newspapers which edited by the Rajah‟s Civil Service [1], [2]. The publications of Sarawak Gazette from 1870 until January 1, 1984 have been scanned and stored in PDF image files. However, the proposed metadata structure of this project will cover only the contents of Sarawak Gazette from publication year 1903 until 1939. The scanned documents are not in a very good condition (Fig. 2). International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 approach for the layout analysis of an Arabic newspaper. The developed algorithm takes into account the complex structural layout of Arabic newspaper. The algorithm is based on the connected components for image, thread, and frame extraction. For the case of Sarawak Gazette, the document analysis is done in two successive steps that are layout identification and then layout analysis. The layout extraction was done automatically whereas the layout analysis was carried manually. A. Automatic Layout Extraction Two image processing software were chosen for the layout extraction of some selected samples of Sarawak Gazette: SCRIBO Document Layout Analysis and Reconstruction and Fiji Image Processing Package. SCRIBO (Semi-automatic and Collaborative Retrieval of Information Based on Ontologies)1 is a research project that aims to provide algorithms and free software for annotating semi-automatically and collaboratively digitised documents. The proposed method is based on the automatic knowledge extraction found in texts or images. SCRIBO has a tool, which is available online and dedicated to the layout analysis of historical documents. The selected samples of Sarawak Gazette have been submitted to SCRIBO. The automatic layout analysis by SCRIBO of the example of Sarawak Gazette in Fig. 2 is shown in Fig. 5. Fig. 2. A sample of the scanned Sarawak gazette. Even a very powerful optical character recognition (OCR) like ABBYY FineReader fails to produce a readable text as shown in Fig. 3 (the original scanned newspaper) and Fig. 4 (the output of the OCR). Fig. 3. A portion of the scanned Sarawak Gazette in Fig. 2. Fig. 5. Layout extracted by SCRIBO of Fig. 2. Fig. 4. OCR output of Fig. 3. Thus, to assist an automatic recognition of the characters in Sarawak Gazette, it is important that the layout structure of the newspaper is identified first. Fig. 6. Layout extracted by Fiji of Fig. 2. IV. DOCUMENT ANALYSIS OF SARAWAK GAZETTE Fiji 2 is an image processing package that has been developed to assist research in life sciences. It offers a large In order to markup the different component parts of each page of the Sarawak Gazette, it is essential that a document analysis has to be carried out. There are many techniques in extracting and analysing the layout of a document. For example, [3] has proposed a bottom-up page segmentation 1 SCRIBO Historical Document Layout Analyis, https://olena.lrde.epita.fr/demos/historical_document_layout_analysis.php. 2 Fiji is Just ImageJ, http://fiji.sc/Fiji. 856 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 variety of plugins and image processing features. It is simple, easy to use, and can be installed directly on personal computer. The Fiji feature called “Subtract Background” has been used to process the selected sample of Sarawak Gazette. Fig. 6 shows the result of this process on the file in Fig. 2. SCRIBO and the Fiji tool used for layout extraction require the input file to in one of image formats. Thus, the original Sarawak Gazette PDF files were converted into JPEG. The different file formats involved in the conversion process is presented in Fig. 7. V. TEI AS A STANDARD METADATA FOR SARAWAK GAZETTE As defined by NISO in their document “Understanding Metadata” [4], “metadata is structured information that describes, explains, locates, or otherwise makes it easier to retrieve, use or manage an information resource.” Another straight forward and very popular definition of metadata is “data about data”. A metadata describes the attribute of a document or object. The concept of metadata is very important for librarians, authors, digital archivists, database developers, or end users who are searching information in electronic documents. Reading a document which has been increased with metadata structure is not meant for humans but rather for machine. However the document is still intelligent for human. The three main types of metadata are descriptive metadata, structural metadata, and administrative metadata. A descriptive metadata “describes a resource for purposes such as discovery and identification. It can include elements such as title, abstract, author, and keywords” [4]. A structural metadata “indicates how compound objects are put together, for example, how pages are ordered to form chapters” [4]. An administrative metadata “provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it” [4]. The encoding of Sarawak Gazette is more a structural metadata. According to [5], a good metadata structure extends the use of data by researches and to prolong the data life span. A. TEI P5 Guidelines TEI stands for „Text Encoding Initiative‟. It is a consortium dedicated to the development and maintenance of a standard for the representation of texts in digital form. The latest guideline is TEI P5 [6]. The encoding schema is formulated as an application of the Extensible Markup Language (XML) using UNICODE as an international standard of character encoding. A TEI document based of the P5 guideline must be expressed as a valid XML-conformant document which uses the TEI namespace appropriately. TEI P5 Guidelines contain recommendations on the appropriate ways to represent the features of textual resources which need to be identified explicitly so that they can be processed by computer programs. These guidelines state a set of tags which may be inserted in the electronic representation of the text to represent the text structure and other interesting features. The guidelines are applicable to text in any natural language, of any date in any literary genre or text type without any restriction on form or content [6]. As stated by [7], TEI is a well-understood format for lasting preservation of digital information and metadata. TEI Guidelines is the chief deliverable which specified encoding methods for machine-readable texts. It marks up the electronic text such as novels, plays, and poetry [4]. It focus on the exchange of textual information, and applicable in the creation of new resources and in the interchange of existing ones. However, according to [8], TEI is very complex, if it is compared to other similar element tagging, such as Dublin Core, METS and MARC, but the complexity is inherent in the task of annotating historical document. Reference [8] Fig. 7. File format conversion during layout extraction. B. Manual Layout Analysis By mapping the SCRIBO and Fiji outputs, a complete layout and structure of two-pages of Sarawak Gazette can be visualized clearly. A layout analysis is a sketched diagram that represents all the components of a given document. Fig. 8 shows the diagram of the layout analysis of Fig. 2 based on the human interpretation of Fig. 5 and Fig. 6. Fig. 8. Layout analysis from Fig. 5 and Fig. 6. 857 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 illustrates the encoding of a primary source using TEI. The source‟s name is Alteres Landbuch. It is a code of law and customs from the Swiss canton of Appenzell which originally created around 1450. However, it has been modified in later years. Encoding such a text in TEI is not a machine-driven process, but it depends in many cases on the paleographical, linguistic, and historical interpretation of the text, since the manuscript is relatively old [8]. B. TEI Modules, Elements and Attributes for Sarawak Gazette The suitable TEI elements for the metadata structure of Sarawak Gazette are determined based on the components and logical structure that have been identified during the document analysis presented in Section III. The TEI P5 encoding schema consists of 21 modules (analysis, certainty, core, corpus, dictionaries, drama, figures, gaiji, header, iso-fs, linking, msdescription, namesdates, nets, spoken, tagdocs, tei, textcrit, textstructure, transcr, and verse). Each module declares particular XML elements and their attributes. Table I shows the selected modules and elements used to design the metadata structure of Sarawak Gazette. The meaning of each element can be found in the TEI P5 Guidelines [6]. TEI, as a very active community, has pre-loaded TEI templates in <oXygen/> XML Editor [9], which is a commercial software. This capability of <oXygen/> has simplified a lot the manual task of creating the TEI templates for Sarawak Gazette. Thus, the XML files for Sarawak Gazette were created using <oXygen/> XML Editor with the TEI DTD and stylesheets which support TEI P5 version. Because Sarawak Gazette has been digitised with two printed pages in one scanned page, each created TEI template represents the two printed pages. Fig. 9 shows one of the data structure design output in TEI XML document. TABLE I: TEI MODULES AND ELEMENTS FOR SARAWAK GAZETTE Module Name core figures header textstructure transcr Elements addrLine; cb/; date; graphic; head; item; l; lb/; list; measure; note; p; title cell; row; table fileDesc; publicationStmt; sourceDesc; teiHeader; titleStmt back; body; div; front; signed; text fw Fig. 9. Layout template in TEI of a sample of Sarawak gazette. VII. RESULT ANALYSIS AND VALIDATION TEI Guidelines authorize the use of well-formed XML as representation format. XML documents must obey to the World Wide Web Consortium recommendation of the XML 1.0 (Fourth Edition). The design of metadata and data structure of Sarawak Gazette based on TEI P5 Guidelines is expressed in XML document. The XML documents of the metadata design used the TEI namespace with proper declaration at the beginning of the TEI text: <TEI xmlns= http://www.tei-c.org/ns/1.0/>. All the XML documents of the metadata design match all the rules and syntactic constraints defined by the TEI P5 Guidelines. No syntax error has been noticed in all the XML documents. The markup in the document is accurately represents the TEI abstract model. Other than that, all the documents of the metadata design contain a single <teiHeader> element which includes elements for Title Statement, Publication Statement, and Source Statement. It is a mandatory component of a valid TEI XML document. Metadata and data structure design in this research are suitable for most of the possible layout in Sarawak Gazette from year 1903 to 1939. The samples chosen are from publication of the year 1903, 1913, 1919, and 1921 which covered the different layout changing along those years. Not all elements in Table I have attributes. Table II lists the TEI elements that make use of attributes in the Sarawak Gazette metadata design. TABLE II: TEI ELEMENTS AND ATTRIBUTES FOR SARAWAK GAZETTE Elements cb div fw graphic head measure note table Attribute Classs att.global att.typed -, att.placement att.resourced att.global att.placement - Attribute @n @type @type, @place @url @rend @type @place @rows, @cols VI. CREATING LAYOUT TEMPLATE IN TEI FOR SARAWAK GAZETTE Once the TEI elements and attributes have been defined, the next step is to create the layout template for each identified unique layout structure of the Sarawak Gazette. Based on the document analysis step, it has been found that the whole set of Sarawak Gazette, from 1903 until 1939 can be represented by six templates only. It means that the layout structure of each published page of the Sarawak Gazette during the given period is one of the six templates. VIII. CONCLUSION AND FUTURE WORKS The result of the layout analysis and the metadata design of Sarawak Gazette in TEI XML documents is the first step 858 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 before exploring automatically the contents of the newspaper. All the components identified during the Sarawak Gazette document analysis can be tagged by TEI elements with correct meanings as defined in the TEI P5 Guidelines. The structural relationship of the layout is described correctly by the TEI text structure elements. The TEI XML templates of Sarawak Gazette are still under reviewed and opened for discussion. They will be adopted fully if they get the approval of a variety of users such as librarians, historians, document analysts, etc. As highlighted in [4], “metadata is [a] key to ensuring that resources will survive and continue to be accessible in the future”. [5] [6] [7] [8] [9] K. Beard, “A structure for organising metadata collection,” in Proc. the 3rd International Conference/Workshop on Integrating GIS and Environment Modeling, Santa Fe, 1996. L. Burnard and S. Bauman, “TEI P5: guidelines for electronic text encoding and interchange,” Oxford, TEI Consortium, 2011. J. Cummings. (Sept. 2013). An Inroduction to the Text Encoding Initiative (TEI). [Online]. 8. Available: http://prezi.com/s8rqk-xdpzdb/an-introduction-to-the-text-encoding-in itiative/ M. Piotrowski, “Natural language processing for historical texts,” Synthesis Lectures on Human Language Technologies, vol. 5, 2012. Visual TEI Editor. (2002). <oXygen/> XML Editor. [Online]. Available: http://www.oxygenxml.com/xml_editor/tei_editor.html Tze-Min Fong was born in Kedah, Malaysia on March 6, 1990. She is currently persuing her bachelor degree of computer science with Honors at Universiti Malaysia Sarawak in 2014. She worked as an annotator for a project on Sarawak Gazette. She is currently doing her research on designing metadata structure for Sarawak Gazette based on Text Encoding Initiative Guidelines, as her final year project at Universiti Malaysia Sarawak. ACKNOWLEDGMENT This research is supported by UNIMAS Short Grant Scheme through Grant no. 02(S103)/875/2012(16) to Bali Ranaivo-Malançon. The authors would also like to thank the Universiti Malaysia Sarawak for providing the resources used in the conduct of this study. REFERENCES [1] [2] [3] [4] Bali Ranaivo-Malançon was born in madagascar. She gained her PhD in NLP from the national institute for oriental languages and civilizations (INALCO, Paris, France) in 2001. She is currently an associate professor at the Universiti Malaysia Sarawak (UNIMAS, Malaysia). Her research interests are geared towards the development of linguistic resources, text proccesing, text mining, and processing of historical documents. P. N. Sarawak. (2013). E-Sarawak Gazette. White Hornbill. [Online]. Available: http://www/pustaka-sarawak.com/gazette/about_us.php. Sarawak Gazette Delima Edition. (2006). Faradalemedia.com. [Online]. Available: http://www.faradalemedia.com/sg/home.html. K. Hadjar and R. Ingold, “Arabic newspaper page segmentation,” in Proc. the 7th International Conference on Document Analysis and Recognition (ICDAR’ 03), USA, 2003, vol. 2, pp. 895. National Information Standards Organization (NISO), Understanding Metadata, USA, Niso Press, 2004. 859 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 The Relationship between Religious Orientation, Moral Integrity, Personality, Organizational Climate and Anti Corruption Intentions in Indonesia Zulfa Indira Wahyuni, Yufi Adriani, and Zahrotun Nihayah Abstract—Indonesia is a religion and strongly implemented their religion belief value on their everyday life. However, the issue of corruption in Indonesia is increasingly happening and should receive special attention. It shows that the corruptions behavior did not implement what being teach in their religion. Furthermore, the data show that corruption also involves the people who are in government institution. The objective of this study is to see how the religious orientation, personality, moral integrity, organizational climate can affect the intentions of the anti – corruptions behavior. The study involved 203 Civil Servants in the Ministry of Religion Affairs in Indonesia as a representative population from government institutions. They were administered a set of scales. Each scale is made on a 4-point Likert rating scale (range from strongly agree to strongly disagree). By using SPSS software and LISRELL, multiple regression analysis was used to analyze the research hypotheses. The result of this research shows that all independent variables did bring impact to dependent variable. Index Terms—The anti corruption intentions, moral integrity, organizational climate, personality, religious orientation. I. INTRODUCTION One of the biggest problem in Indonesia is the corruption’s problem. The current data indicates that Indonesia get ranked 114 in the world's most corrupt countries (www.tempo.co, 2013) [1]. Even though, the state already has the commission called KPK (Corruption Eradication Comission), an agency whose primary mission is the prevention and eradication of corruption, yet, there was still much corruption in Indonesia. Furthermore, KPK indicates if the Ministry of Religious Affairs be the most corrupt institution in Indonesia (http://pendidikanagama.com, 2011) [2]. In fact, this ministry should be a major part to educate society to become a person who upholds the integrity so people will have no intentions to do the corruption behavior. Intention is one's intention to perform a set or pattern behavior (Ancok, 1992) [3]. In this case a person who has the intention to avoid corruption, which can direct it not to corrupt behavior. Many factors that we believed will influence the anti-corruption's intentions. One of them is a religious orientation that showed individual’s perspective on the position of religion in his life, which determines the pattern of the individual relationship with religion. Further to this, Allport and Ross (1967) [4] distinguish the religious orientation of the two typologies, named intrinsic and Manuscript received June 2, 2014; revised August 4, 2014. The authors are with the Faculty of Psychology, State Islamic University of Jakarta, Indonesia (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.570 860 extrinsic. People who has embraced an intrinsic religious orientation as the purpose of life, has a strong religious motive and trying to internalize religious values into his life. While someone who has extrinsic religious orientation using religion only as a way to reach their goals but do not try to internalize it into their own heart. Thus, people who have an intrinsic religious orientation will be running behavior in line with beliefs that have been internalized, including avoiding behaviors that are considered contrary to the religion values such as corruption behavior. The meaning of corruption itself was when people using authority and positions for personal benefit and harm the public interest. The other factors that also influence a person to do corruption or not is the personality. Personality is everything that allows a prediction of what a person will do in a given situation . In this study, we focused on personality Hexaco Personality Type, which consists of six dimensions, Honesty-Humility (H), Emotionality (E), Extraversion (X), Agreeableness (A), Conscientiousness (C), and Openness to Experience (O) (Ashton, Lee, et al., 2004) [5]. Indeed, a person whose personality is dominated by Honesty-Humility where includes simplicity, honesty, and avoiding greed will have a high intention to do corruption behavior. Furthermore, other factors that also make contribution to the intention of anti-corruption is the existence of moral integrity, because the lack of moral strength will lead some people to do corruption (Ministry of Religious Affairs, 2004) [6]. Moral integrity can be defined as the consistency of actions, values, methods, principles, expectations and outcomes in ethics (ethic-intelligence.com, 2012) [7]. In addition to internal factors such as those mentioned above, other factors that influence the intention corruption are external factors, such as organizational climate. Organizational climate is a concept that describes the atmosphere of the organization's internal environment and was perceived by its members during the move in order to achieve organizational goals (Davis and Newstorm, in Wirawan 2011) [8]. Bologna (in the Department of Religious Affairs, 2004) states that main cause of the corruption’s behavior is the opportunity to do it especially when being associated with a system that did not have a strict monitoring system so that will allows people to manipulate or to do fraud. Based on the above explanation, we want to know further whether the religious orientation, personality, moral integrity and organizational climate variable have direct influence to the anti-corruption’s intentions. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 II. BODY PART A. Theoretical Background In this research, we tried to define each variable with scientific definitions. Fishbein and Ajzen (1975) [9] suggested that the intention is cognitive representation of a person's readiness to implement a particular behavior and is seen as the closest antecedent to behavior. In addition, Ancok (1992) stated that the intention can be defined as a person's intention to perform a behavior. Intention plays an important role in directing the action, which connects deliberation that believed and desired by someone with a specific action. Anti-corruption intention is the intention of the individual to avoid corruption. According to the legal dictionary, corruption means damaged, like accepting bribes, embezzled money / goods belonging to the company or the state, receiving money by using public office for personal gain, misappropriation or embezzlement of state funds or the company as a person working for personal interests or others. Types of corruption: 1) Slippery, a corruption that is deliberately giving bribes to obtain favorable decisions to the briber and the bribed person 2) Exortion system, use their authority for personal gain, take refuge in the legitimacy and power 3) Provocation system, better known as crime corruption conspiracy or collusion, which provides opportunities for partners to explore opportunities relating to the protection of the law, regulations and the power that can bring personal gain or groups Religious orientation is an individual perspective on the position of religion in his life, which determine the pattern of individual relationship with religion. This viewpoint will affect the behavior of individuals in the interpretation of religious teachings and do what he regards as religious orders. Allport and Ross (1967) divides religious orientation into two typologies, extrinsic and intrinsic. Extrinsically religious oriented individuals tend to use religion in the framework of usability. Religion is useful to support the self-confidence, improve the status, defend against the reality or give sanction to a way of life. They are driven by what they can get out of religion, belief and more oriented to the internal life without fixing the external consequences. While the intrinsically religious oriented shows main motivation in religion, religion is more focused on the interests that organize and mobilize the entire life activity. They were trying to internalize and follow on what has been teaching by their religion. They will integrate and synchronize the belief and religious teachings. Personality is the dynamic organization of psychophysical systems that determine individual characteristics and behaviors thought. Hexaco personality structure is a personality type that consists of a six-dimensional model developed by Ashton and Lee of some lexical studies (Ashton, Lee, et al. 2004). Six factors or dimensions, including the Honesty-Humility (H), Emotionality (E), Extraversion (X), Agreeableness (A), Conscientiousness (C), and openness to Experience (O). Hexaco Aspects: 1) Honesty – Humility : Sincerity, Fairness, Greed Avoidance, Modesty 861 2) Emotionality : Fearfulness, Anxiety, Dependence, Sentimentality 3) Extraversion : Social Self-Esteem, Social Boldness, Sociability, Liveliness 4) Agreeableness : Forgivingness, Gentleness, Flexibility, Patience 5) Conscientiousness : Organization, Diligence, Perfectionisme, Prudence 6) Openness to Experience : Aesthetic Appreciation, Inquistiveness, Creativity, Unconventionality Integrity and honesty is regarded as the truth or accuracy of one's actions. Moral integrity is a concept of consistency of actions, values, methods, principles, expectations and outcomes in ethics (ethic-intelligence.com, 2012). Moral integrity consists of three components; 1) Moral discernment, the ability to distinguish between morally right and wrong. This has to do with good and bad according to him and others. 2) Consistent behavior, ability to act on what he believed, means the person who has the moral integrity to act reliable or consistent at all times and circumstances, even at difficult time. 3) Public justification, people who have the moral integrity will publicly disclose that he is acting in accordance with the beliefs that are the result of reflection and moral evaluation. People with moral integrity is open and honest stating what he believed to the public Organizational climate is an organization's internal environment relatively ongoing, experienced by members of an organization, influencing their behavior and can be described in terms of a set of characteristics or nature of the organization (Tagiuri and Litwit In Wirawan, 2008). While Mezias & Starbuck (in Riyanti & Dahesihsari, 2008) states that organizational climate is a series of working environment can be measured by the collective perception of the organization's members who live and work in the environment of an organization. Dimensions of organizational climate is conformity, responsibility, standards, rewards, organizational clarity, warmth, and support and leadership. Religious orientation Moral Integrity Anti- Corruption Intention Personality Organizational Climate Fig. 1. Conceptual framework. B. Research Methodology The population in this study was a civil servant in the Ministry of Religious Affairs. For this research we took 203 employees from various department in Ministry of Religious Affairs. The data collection techniques using questionnaire with Likert scale and consists of five subscales that assessed all variables. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Sample selection method is simple random sampling. Processing data using path analysis model and Lisrell for data processing. Here are the scales that we use to collect data. Dimension Honesty – Humility TABLE III: HEXACO PERSONALITY SCALE Subdimension Items Sincerity Fairness TABLE I: RELIGIOUS ORIENTATION SCALE Dimensions Items Extrinsic Although I believe in my religion, I feel there are many other more important things in my life It doesn’t matter so much what I believe so long as I lead a moral life The primary purpose of prayer is to gain relief and protection The church/mosque is most important as a place to formulate good social relationship What religion offers me most is comfort when sorrows and misfortune strike I pray chiefly because I have been taught to pray Although I am a religious person I refuse to let religious considerations influence my everyday affairs Intrinsic It is important for me to spend periods of time in private religious thought and meditation If not prevented by anavoidable circumstances, I attend church/mosque I try hard to carry my religion over into all my other dealings in life The prayers I say when I am alone carry as much meaning and personal emotion as those said by me during services Quite often I have been keenly aware of the presence of God I read literature about my faith My religious beliefs are really what lie behind my whole approach to life Religion is especially important because it answers many questions about the meaning of life Greed- Avoidance Modesty Emotionality Fearfulness Anxiety Dependence Sentimentality Extraversion Social Self Esteem Social Boldness Sociability Liveliness Agreeableness Forgiveness Gentleness Flexibility Conscientious ness Patience Organitization Diligence Perfectionism TABLE II: ORGANIZATIONAL CLIMATE SCALE Dimensions Structure -Employees feel their work is well defined -There is clarity about who is doing a task -There is clarity about who has the authority to make decisions Standards -Employees are always working to find ways to improve performance -Employees have higher expectations for their performance Responsibility -Employees feel encouraged to solve their own problems -Employees do jobs that meet the quality standards of work even facing a risk -Employees do the job with a new approach Awards -Company gives rewards and punishments fairly -Completion of a good job consistently rewarded Support -Employees feel that they are part of a well-functioning teams -Employees getting help from superiors if experiencing difficulty in performing tasks -Employees feel togetherness, do not feel isolated or excluded themselves Prudence Items 1.I know clearly my duty in this office 2.My boss explains well what should I do in this division 3.Every employee knows clearly their duty in this office Opennes to Experience Aesthetic Appreciation-Inqui stiveness Creativity 1.I feel motivated to work better from day to day 2.I always put my best effort in my work Unconventionality 1.If I can not do the task, I will leave it 2.I got the trust to fully responsible for my work 3.I keep working my job even facing a risk Dimensions Moral Discernment 1.I get the reward according to my performance 2.If I make a mistake, I do not get a punishment 3.My boss never give me appropriate compliment for my achievement 1.If there are difficulties in my work, I was assisted by supervisor 2.I feel a mutual support among fellow employees 3.If I get in trouble at work, finish my own because a colleague or boss does not want to help Consistence Behavior Public Justification 862 I will not pretend to like someone just to get the benefit of that person I will not receive any bribe, even its very large I feel enough with what i have today I think that i am entitled to be more valued than people in general I’m affraid to do corruption I’m not easy to worry about the little things When being experienced a painful events, i need someone to make me feel comfortable I’m often feeling sad when see other people sad Curently i feel satisfied with my self In social situation, i usually start the conversation in the first time I do like work in a group instead of working by myself First thing that i always do in the new place is finding a new friend I rarely feel grudge to someone who has hurt me If i do something wrong,then i will not hesitate to say sorry I am flexible with my opinion,eventhough other people disagree with me I’m a patience person To anticipate certain situation, i always made a plan I usually pushing myself when i want to achieve something I’ll always try to make something perfect When i want to make a decision, my logical always influence me more instead of my feelings If i have a chance, i want to study art I’m interesting to learn about history and politics People usually stated that i have broader imagination According to me, learning philosophy is something interesting TABLE IV: MORAL INTEGRITY SCALE Items I feel good about myself knowing corruption is essential to who I am as a person I have had tried to understand why avoiding corruption Behavior is right for me to do Doing corruption is something I know I should not do I feel it is my responsibility to be honest in most aspects of my life I consistently try to be honest and avoid corruption I have the conscious objective of being honest in my life I feel comfortable explaining to others why I believe that anti corruption is important to me I continue to live according to my value even when others don’t like it I have thought about how other people should be honest in their lives as well. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 TABLE V: ANTI – CORRUPTION INTENTION SCALE Dimension Item Anti-bribe In the line of duty I never expect and will not accept any giving from others Anti-gratification If someone give me a gift after I finished my job, I will not accept it Anti-fraud Using office stuff for my personal benefit is something that will decrease my self dignity Anti-mark up I never thinking to exaggerate price in office procurement Anti-black mail I usually giving a gift to others to avoid difficulty Anti-nepotism Objectivity and profesionality are very important to be implemented in work number of 92 categories of respondents. Then in the religious orientation, total respondents in the category of high, numbered 107, while the lower category amounted to 95 people. Then the variable moral integrity has 96 respondents in the high category, while in the lower category number 106. Finally, the anti-corruption behavior variables both high and low categories at the same numbered 101 respondents. D. Recommendation Based on our research, we proposed some recommendation that can be used: 1) The necessity of education that instills moral values from an early age, which is given by the family and educational institutions in order to form a national identity that has moral integrity. 2) For the organizations, aside of establish clear rules and procedures, it is important also to provide training session in order to build good character implement religious values and also moral integrity. C. Result Our first stage to analyze the data was tested the validity of all measuring scales in this study with CFA (Confirmatory Factor Analysis) and continued with the help of Lisrell Software. Furthermore, the authors see that there is connection between independent variable (religious orientation, moral integrity, personality, organizational climate) and dependent variable (anti-corruption intention). The results can be seen in figure below. REFERENCES [1] [2] [3] [4] [5] [6] Fig. 2. Result from data analysis. The resume from the chart above can be seen in the table below: [7] [8] TABLE VI: DESCRIPTIVE RESULT FROM DATA ANALYSIS Organiz Religious ational Moral Orientati Dependent Integrity on Personality Climate Variable 0.04 -0.17 0.10 0.58 0.07 Anti-corrup 0.08 0.10 0.09 tion 0.58 behavior 2.23 1.00 6.79 [9] Coeff Std. Error tvalue [10] [11] It can be concluded that the independent variables that affect the behavior of anti-corruption is religious orientation variables with coefficient -0.17 (t> 1.96), and moral integrity variables with regression coefficient of 0.58 (t> 1.96), while the rest did not significantly affect the anti-corruption intentions. [12] [13] [14] [15] High Low Total TABLE VII: STATISTICAL DESCRIPTIVE RESULTS Organiza tional Religious Moral Anti-Corruptions Climate Orientation Integrity Intention 110 107 96 101 92 95 106 101 202 202 202 202 F. Rosarians. (2013). ICW: Indonesia Corruption Not Passed So State. [Online]. Available: http://222.tempo.co/read/news/2013/12/09/063535765/ICW-Indonesi a-Tak-Lulus-Jadi-Negara-Antikorupsi Ironi Menteri Agama. (2008). [Online]. Available: http://pendidikanagama.com/237.html D. Ancok, Industrial Psychology, BPP UGM, 1992. G. W. Allport and M. J. Ross, “Personal religious orientation and prejudice,” Journal of Psychology and Personality, vol. 5, pp. 432-443, 1967. M. C. Ashton, K. Lee, and L. R. Goldberg, “A hierarchical analysis of 1,710 English personality-descriptives adjectives” Journal of Personality and Psychology, vol. 87, pp. 707-721, 2004. Ministry of Religious Affairs, “With the supervision of religious approach,” Inspectorate General of the Ministry of Religious Affairs, Jakarta, 2004. What is moral integrity? Anti-corruption programs. (2012). [Online]. Available: http://www.ethic-intelligence.com Wirawan, Culture and Organizational Climate Research Theory and Applications, Jakarta: Salemba Four, Corruption-Prone-Sector in MORA, 2011. M. Fishbein and I. Ajzen, Belief, Attitude, Intention and Behavior: an Introduction to Theory and Research, Sydney: Addison Wesley Publishing Company, 1975. Ajzen, The Theory of Planned Behavior. Organizational Behavior and Human Decision Process, University of Massachusetts at Amherst Academic Press, Inc, pp. 50, 179-121, 1991. M. C. Ashton and K. Lee, “Empirical, theoretical, and practical advantages of the hexacomodels of personality structure,” Personality and Social Psychology Review, vol. 11, pp. 150-166, 2007. A. Bandura, Social Foundation of Thought and Action, New Jersey: Prentice Hall, Inc, 1986 L. M. Olson. (2002). Moral Integrity. [Online]. Available: http://www.charis.wlc.edu/publications/ J. K. Preacher, Rucker, and D. Hayes, “Addressing hyphoteses moderated mediation: theory, methods, and prescriptions,” Multivariate Behavioral Research, vol. 42, no. 1, pp. 185-227, 2007 D. B. P. Riyanti and Dahesihsari, “Study work behavior and organizational behavior Indonesian context of global challenges to local excellence,” Faculty of Psychology, Atma Jaya Catholic University, Jakarta, 2008. Zulfa Indira Wahyuni was a psychologist, who was born in Sukabumi, on May 9, 1981. She graduated from University of Indonesia in 2007 and got post graduated degree in child clinical psychology. She has been working as a lecturer, child clinical psychologist and child division of Child & Gender Study Center in State Islamic University of Jakarta. She is interested in doing research in child psychology, social psychology, and psychology of religion. The author uses the median value of each variable to ultimately determine the level of someone on these variables. Based on the above table, high categories on organizational climate variable number of 110 respondents, while the lower 863 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Zahrotun Nihayah was born in Tuban, on July 24, 1962. She graduated from University of Indonesia in 2006 and got post graduate degree in developmental psychology. She is currently working as a lecturer and the head of Psychological Service Center in State Islamic University of Jakarta. She is interested in doing research in social, family and developmental psychology. Yufi Adriani was a psychologist, who was born in Jakarta, on September 18, 1982. She graduated from University of Indonesia in 2006 and got post graduate degree in clinical psychology. She is working as a lecturer, psychologist, and the head of Psychology Laboratory in State Islamic Unversity of Jakarta. She is interested in doing research in social psychology, positive psychology and clinical psychology. 864 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Effectiveness of Riot Prevention through Community Policing in India: The Practices of the Mohalla Committees Miharu Yui However, previous studies have not always contributed to controlling or preventing riots. In addition, previous studies have assumed that police officers in India should suppress the public on these occasions [6]. The concept of community policing was formulated in the area of criminology in the United States in the mid-1980s. Trojanawicz and Bucqueroux, who belonged to the National Center of Community Policing, define community policing as the following: It is based on the premise that both the police and the community must work together to identify, prioritize, and solve contemporary problems such as crime, drugs, fear of crime, social and physical disorder, and overall neighborhood decay, with the goal of improving the overall quality of life in the area [7]. At present, various countries have introduced the concept and methods of community policing such as Canada, Australia, and Singapore [8], [9]. In India, some states including Maharashtra, Tamil Nadu and Madhya Pradesh have practiced the methods of community policing, in fact, those few practical cases could fulfill crime and riot prevention since the 1990s. Then, the government, politicians, media and local residents assessed those activities [9]. This study sets out to discern, “what factor determines the success or failure of community policing in India and to examine the essence of community policing”. This study examines the workings of the Mohalla Committees in Bhiwandi and Mumbai in Maharashtra as examples of community policing. “Mohalla” means neighborhood in Hindi. The name of the city “Bombay” was changed to Mumbai in 1995. For simplicity, this paper refers to the city as Mumbai regardless of the time period discussed. Hindu-Muslim riots occurred in Bhiwandi in May 1970 and in May 1984 led by Hindu nationalists. Similar riots occurred in Mumbai from December 1992 to January 1993. Active community policing began in Bhiwandi in 1988 and in Mumbai in 1993. The approaches of these two community policing appear similar but are like two sides of the same coin. We analyze the determinative factor toward maintaining successful practice through those cases in Maharashtra. Few studies have tried to study committee members’ and police officers’ roles in the working of Mohalla Committees in Bhiwandi and Mumbai, but those studies have not investigated the actual conditions in the areas of the field research [10], [11]. We discuss how local residents came to cooperate with police in patrolling the area, empowering women, helping the unemployed to attain skills and job, and purging localities of illegal drugs and traffickers since the 1990s. Abstract—During Hindu-Muslim riots, Indian police have historically been unable to effectively deal with illegal detention and indiscriminate shootings against citizens, and participated arson and looting with the rioters. The local police and paramilitary forces have been utilized to their limits in conducting security operations. It is imperative that trust is restored between local residents and the police force. This paper examines the practices of community policing in Hindu-Muslim riot-prone societies in India since the 1990s. We analyze how India reinvented methods of community policing and the steps it took toward keeping harmony between the religious communities. This study contributes to a growing approach to riot prevention that suggests the importance of citizens’ participation in maintaining for the practices of community policing in India to endure. In the conclusion, we argue that local engagement contributes to riot prevention, the significance of citizens’ participation in keeping a multicultural society encompassing religious communities. Index Terms—Citizens’ participation, community policing, multicultural society, riot prevention. I. INTRODUCTION Officially, the Muslim population in India is estimated at 138,188,240, the world’s third largest, next to Indonesia and Pakistan [1]. Hindu and Muslim riots have been a critical issue in India since the 1947 Partition. Different methodologies for studying of Hindu and Muslim riots in India have developed. Recently, a few studies focusing on riot prevention have emerged, while considerable research has been on the causes behind riots, from for example, historical, anthropological, political, and socio-economic methodologies [2]-[5]. Still, we must study the specific attempts to prevent riots and achieve religious harmony in the area. This study demonstrates how collaborative relations between local police and citizens can be effective in preventing Hindu-Muslim riots with the conceptual framework of community policing. We look at two case studies through field research. Manuscript received May 31, 2014; revised August 19, 2014. This work was supported in part by Research Grant of the Konosuke Matsushita Memorial Foundation (2010-2011) , the Japan Society for the Promotion of Science (2011-2012), JSPS KAKENHI Grant Number 24251003(2012-2017), and the Resona Foundation for Asia and Oceania (2014-2015) with a study entitled “Effectiveness of Riot Prevention through Community Policing in India: The Practices of the Mohalla Committees”. Miharu Yui is with the Graduate School for International Development and Cooperation, Hiroshima University, 1-5-1 Kagamiyama, Higashi-Hiroshima, Hiroshima 7398529 Japan (e-mail: mi_haru15y@ yahoo.co.jp). DOI: 10.7763/IJSSH.2015.V5.571 865 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 II. METHOD This study presents the results of more than four years of research on community policing in the Maharashtra state from March 2010 to March 2013. I attended some meetings and events organized by the Mohalla Committees to interview local police and citizens and observe how local issues were settled and, what kind of problems arose. The interviews were conducted on the following ten items from a questionnaire with 47 participants: (a) What is your view of the Mohalla Committees? (b) What role do you play in the Mohalla Committees? (c) Why do you attend the Mohalla Committees? (d) When and how did you come to know about the Mohalla Committees? (e) How can the committee members prevent Hindu-Muslim riots? (f) Do you think the relationships between Hindus and Muslims have gotten better? (g) What has been the most important goal for the Mohalla Committees? (h) Do you have any future plans or suggestions for the Mohalla Committees? (i) Do you expect any future Hindu-Muslim riots in Mumbai? (j) What are the major difficulties in the activities of the Mohalla Committees? Participants were introduced by one participant to another without any intentional religious prejudice; 22 Hindus, 17 Muslims, and 8 Christians. The quantitative data gave us significant insights into how the relationships between local police officers and citizens have been effective in creating and developing the practices of community policing. This paper begins with previous studies and lays out a conceptual framework. The second chapter summarizes past Hindu-Muslim riots and police behavior in India. The third chapter analyzes how the Mohalla Committees have prevented Hindu-Muslim riots in Bhiwandi and Mumbai. The final chapter discusses the outcome and future of community policing to prevent Hindu-Muslim riots. Consequently, we argue that citizens’ participation is critical for the success of community policing in keeping harmony between different religious communities. This paper empirically explores which determining factors have been influential in the success or failure of community policing between local police and residents in preventing riot activities. III. CONCEPTUAL FRAMEWORK A. Hindu-Muslim Riots in India During British rule, the number of Hindu-Muslim riots increased notably. During the struggle for independence, the occurrence of riots came to a climax on the borders of what would become India and Pakistan. After independence, riots erupted consistently throughout the country from the 1960s onward. First, we consider the concept of Hindu and Muslim riots in India. Tambiah argues that the term “riot” from an anthropological approach, refers to collectivities of people, or crowds, engaging in violent acts such as arson, destruction of property, or physical injury to human beings, including extreme acts of homicide and rape, directed against a distinct enemy, whether it is social groups or the state or political administration [3]. Hindu-Muslim riots also refer to “communal violence” in official documents and previous 866 studies. The Ministry of Home Affairs of the Government of India defines communal violence in the following manner: “Communal Violence would refer to planned and organized acts of violence by members of one community against members of another community with the intent of creating or expressing ill-will or hatred and leading to loss of life or injuries to people” [12]. According to these definitions, we demonstrate that Hindu-Muslim riots are not spontaneous or suddenly caused by community differences, but are created intentionally by organizations that desire to cause harm to certain communities. This study considers the riots of Hindus and Muslims as encompassing violent confrontations, such as arguments, scuffles, looting, arson, and murder. Thus, this paper defines the concept of Hindu-Muslim riot prevention as avoidance of scuffles, looting, arson, and murder and of factors that cause riots indirectly by local police, paramilitary, and local citizens. Second, we describe the circumstances of Hindu and Muslim riots since Partition. 2500 Number of Incidents Number of Deaths 2000 1500 1000 500 0 Fig. 1. Hindu-Muslim Riots in India (1954–2010) (Source: [4], [13], [14], edited). Fig. 1 illustrates the Hindu-Muslim riot in India from 1954 to 2010. The number of incidents and deaths has increased steadily with peaks in 1965 during the second Indo-Pakistani War, in 1992 in a series of riots after the demolition of Babri Mosque, and in 2002 during the Gujarat riot. The total number of incidents is 22,704 and the number of deaths is 16,552. This paper advocates a particular approach to riot prevention. Varshney suggests that civic engagement (e.g., in business, vocational and cultural associations) between different religious communities could contribute to peace in less riot-prone cities [11]. Additionally, Brass shows the “institutionalized riot system”, which consists of the preparation, rehearsal, activation, enactment, explanation, and interpretation of riots by verifying the cases in the Uttar Pradesh state. Brass points out the role of local Hindu activists and specialists who have the desire to gain political power in the area through this system [15]. Both studies offer meaningful and stimulating arguments for riot prevention. However, these studies do not clarify how local actors could collaborate to prevent riots or how their efforts could be effective. Therefore, this study develops an approach to riot prevention to answer the question of “how local attempts International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 could control and prevent riots in an area” through an empirical study of community policing programs. for “Scheduled Castes” and “Scheduled Tribes” have been reserved for minorities under the provisions of the constitution. Fig. 2 shows the religious composition of Maharashtra state in 2002. As Fig. 2 illustrates, Hindu personnel (110,536) are predominant within the Maharashtra state police force. Muslim personnel (5,758) are underrepresented compared to the 11% of the general population identified as Muslim (10,136,567) in the 2001 Maharashtra state census. We can point out similar problems in most states in India as well as Maharashtra. So, Rai, Additional Director General of the Police in the Uttar Pradesh state, conducted interviews with riot victims, 200 Hindus and 200 Muslims, and presents the neutral of Indian police. The term of “neutral” means impartiality or evenhandedness in enforcement of law in this context. Table I shows perception of police neutrality between Hindus and Muslims. B. The Concept of Community Policing The concept and methods of community policing have evolved a collection of related ideas, based on crime prevention and problem-solving. In the United States, the National Center for Community Policing was founded at the Michigan State University in 1983, and over the past few decades, a considerable number of studies have been conducted on the concept, and practices of community policing. Skolnick and Bayley claim that community policing enhances public security and lowers crime rates, reduces the fear of crime and makes the public feel less helpless, reconnects the police with alienated publics, raises police morale, and makes the police more accountable [16]. In the United States, the Violent Crime Control and Law Enforcement Act was enacted in 1994; this act authorized $8.8 billion from the U.S. Department of Justice over 6 years to create the Office of Community Oriented Policing Service (COPS). By July 2009, the COPS office had funded approximately 117,000 additional officers for more than 13,000 of the nation’s law enforcement agencies [8]. In short, the practices of community policing in the United States have evolved through governmental support for the finance and workforce of the police. TABLE I: HOW DO YOU FIND POLICE DURING HINDU-MUSLIM RIOTS? Hindu Friend 143 (71.5%) Enemy 13 (6.5%) Neutral 44 (22%) (Source: [20], edited) Muslim Frequency 3 (1.5%) 146 (36.5%) 194 (97%) 207 (51.7%) 3 (1.5%) 47 (11.7%) For 97% of Muslim victims, the police during Hindu-Muslim riots are more like an enemy than friend. On the contrary, 71.5% Hindu perception for police is friend in riot situation. And the appreciation of police behavior is neutral for Muslims is just 1.5% against 22% Hindu’s. Namely, we ascertain biased Indian Police has acted hostilely for Muslim and friendly for Hindu during riot situation on victims’ perception. Therefore, Hindu dominated police have acted violently in prejudiced illegal detention and indiscriminate shootings. Local police have been isolated from the area because local residents have felt increasing dread and mistrust toward local police. We argue the necessity for a change in awareness of serving the local community and consider community policing as an effective path. Some local police officers have committed a breach of confidence and encouraged reform to their law enforcement process, in particular, in riot-prone cities. We can characterize the practices of community policing in India into four aspects: biased police, estranged relations between police and residents, volunteer community policing, and reform process of their law enforcement system. Some programs have been launched by police departments in particular states to foster better relationships between local police and citizens. These include Neighborhood Watch Scheme (Delhi), Mohalla Committees and Mohalla Committee Movement Trust (Maharashtra), the Friends of Police Movement (Tamil Nadu), and Nagar Raksha Samiti Program (Madhya Pradesh) [9], [21], [22]. On the other side, Local Indian police and citizens have accomplished much through volunteer activities under the supervision of senior officers without establishing any legal framework or governmental financial policy, which has limitations in a few areas. Therefore, it has been difficult to C. Characteristics of Community Policing in India Local police are extremely important actors for security and safety, although they have been impeded by historical and political obstacles. We describe two structural problems in their system: the existing laws and Hindu domination in the composition of police personnel. After the Indian Mutiny of 1857–1858, the government of British India established police machinery to strengthen their colonial rule and enacted the Police Act of 1861 to formalize the police machinery as a ruler-supporting paramilitary force [17]. In fact, the Police Act of 1861 has remained a law despite its incongruence with the developed, democratic policies of independent India. Even now, most police officers are conscious of their position as ruler-supporters in suppressing citizens with force. Although the National Police Commission has recommended since 1979 that police should serve impartial and service-oriented functions as a revision to the law, the Police Act of 1861 has remained in effect for 150 years, so it would take much time and effort to reform it [18]. Fig. 2. The Religious Composition of the Maharashtra State Police (2002) (Source: [19], edited). The religious composition of local police forces is also problematic. Employment opportunities in the public sector 867 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 IV. RESULT with the help of pickaxes, hammers, shovels and iron rods, flattening the entire structure in just 5 hours and 45 minutes. They claimed the construction of Ram Temple at the site [27]. The impact of the demolition of the mosque affected the whole country by the coverage in a moment, and Hindu-Muslim riots occurred in 13 states including Maharashtra. While Hindu-Muslim riots occurred in Mumbai, there were no riots in Bhiwandi. Khopade’s, successor as Deputy Commissioner of Police, Gulabrao Pol, initiated quick action to prevent riots, for example patrolling with local citizens and youths angered by the demolition of the mosque not to act violently. As a result, no riots occurred in Bhiwandi. The Mohalla Committees became famous for the “Bhiwandi Experiment” [28]. However, the local meetings had become irregular, and the local efforts had lacked the enthusiasm to prevent riots between the members, police officers, and residents since the late 1990s [29]. Finally, a violent clash between Muslim residents and local police happened on July 2006, and two citizens and two police personnel killed. This incident exposed the mere shell that Mohalla Committees in Bhiwandi had become [30]. A. The Rise and Decline of the Mohalla Committees in Bhiwandi The famous power looms of Bhiwandi have been the main industry since 1950. The majority of the population 65% is Muslim. Economic and commercial mutual cooperation produced harmony between the Hindu and Muslim communities [24]. However, Hindu-Muslim riots occurred in the Muslim area in May 1970 and May 1984, agitated by Hindu nationalists. As a result, 187 were killed in 1970 and 1984. Citizens distrusted local police after these two riots. When Deputy Commissioner of Police Suresh Khopade arrived in Bhiwandi, he felt that local police should regain the confidence and understanding of the citizens to create a proactive machinery among them. He set up 70 Mohalla Committees to organize meetings to discuss local issues between police and residents in 1990. There were 25 Hindus and 25 Muslims, selected by Khopade in each Mohalla Committee, chosen regardless of their occupation or sex [25]. We consider whether local members equally representing each community could lead an organization of the citizens and promote the significance of multicultural society. Main five aims of the Mohalla Committees as: (a) to watch and gather information about the specific individuals who intend to incite mobs through hate speech, slogans, and rumors against the different religious communities; (b) to intervene and solve the daily happenings, such as landholding, domestic violence, and the dowry problem; (c) to construct a surveillance and patrol system between the police and the public; (d) to promote local communication by organizing religious processions and meetings between local police officers and residents; (e) to redress citizens’ distrust of police and restore impartial police professional service [26]. Khopade tried to restore residents’ trust in police officers and a sense of security in preventing riots. On 6 December 1992, a mob of over 150,000 Hindus demolished the Babri Mosque at Ayodhya, Uttar Pradesh, B. The Evolution of the Mohalla Committees Movement Trust in Mumbai The casualties of the Hindu-Muslim riots were unprecedented, totaling 900 lives (575 Muslims, 275 Hindus, 45 unknown and other). The riots occurred for two weeks from December 1992 to January 1993 as a result of the demolition of Babri Mosque. The causes of deaths were police gunfire (356), stabbing (347), arson (91), mob action (80), private gunfire (22), and other causes (4) [31]. It is noteworthy that about 40% of deaths were caused by police gunfire. Local police were unable to enforce law and order in Mumbai. Later, the New York Times revealed that senior officers at the police headquarters repeatedly ordered constables in the field to allow Muslim homes to burn and to prevent aid from Muslim victims [32]. We find the limitations of reactive law enforcement in the conspiracy of Hindu nationalists to attack Muslim residents during the Hindu-Muslim riots of 1992–1993. Furthermore, serial bomb blasts resulted in the deaths of between 257 and 713 people at ten sites in Mumbai on 12 March 1993. The key figure in the serial bomb blasts case was a Muslim, Tiger Memon. And two of his accomplices had suffered a bullet injury during the riots of 1992-1993, so the police felt they had motives for vengeance. The bomb blasts case accelerated hate and suspicion between Hindu and Muslim residents [31]. There was suspicion, division, and mistrust between Hindus, Muslims and local police. Therefore, local police urgently had to tackle task of developing proactive law enforcement activities with the collaboration of local residents to resolve the situation. A Muslim sheriff, Fakruddin Khorakiwala ordered to an investigation of why Hindu and Muslim riots did not occur in Bhiwandi while Mumbai burned on February 1993. The inquiry of Khorakiwala’s commission demonstrated that the Deputy Commissioner of Police in Bhiwandi had initiated maintain their will to involve the community in policing, and it has taken much time to redress citizens’ distrust of police. That is, we argue that the practices in India have been valuable in supporting volunteer work between law enforcement officers and local residents. Some practices of community policing in India have been gradually assessed by state government, media, and politicians since the mid-1990s. Now, we find the recent tendency to formulate legal systems to institute the function of community policing. The Ministry of Home Affairs stipulates the activities of community policing in a bill called the Model Police Act 2006, and suggests the policy of riot prevention in the Prevention of Communal and Targeted Violence (Access to Justice and Reparations) Bill, 2011. Additionally, Prime Minister Manmohan Singh advocated methods of community policing to counter growing urban crime rates [23]. The Government of India and state governments are assuming the significance of community policing step by step. 868 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 riot prevention through the practice of community policing in close cooperation with the citizens in spite of the lack of resources of the police [33]. Then, Chief Minister Sharad Pawar in Maharashtra authorized Khorakiwala’s suggestion immediately. Additionally, three prominent people, former Police Commissioner of Mumbai Julio Ribeiro, social worker Sushobha Barve, and then Police Commissioner of Mumbai Satish Sahney launched the Mohalla Committees Movement Trust (MCMT) in Mumbai together after meeting with Muslim residents. The main purpose of the MCMT in Mumbai is to construct closer relationships and to support multicultural society through local police officers in different communities [34]. The initial founders have different backgrounds as a Muslim, a Christian, and a Hindu. In brief, their composition embodied the message of the MCMT in Mumbai, which emphasized the significance of harmony between the different religions. Thus, local residents can naturally accept the message and practice of the MCMT in Mumbai. Gradually, local Hindu, Muslim, and Christian citizens have come to participate in the workings of the MCMT, transferring their initiatives from police to local members. The activities of the MCMT were authorized under the Bombay Public Trust Act 1950 by the government of Maharashtra on October 1996 under the leadership of Ribeiro [35]. Waqar Khan, a local Muslim member in the Dharavi area, developed the common slogan and symbol of the MCMT, “Ham Sab Ek Hain” (We are all one) [36]. The MCMT cooperated with 34 police offices to accomplish functioning community policing in Mumbai in 2010 [37]. The main event of the MCMT is the Peace Cricket Match. Cricket is a popular and national sport in South Asian countries. The international cricket match would make use of the conference between the leaders of India and Pakistan as “cricket diplomacy”. It is an effective instrument to create harmony through cricket matches. They placed regulations on team formation that, at least, two religious minorities should play on the team, for example, a Muslim or a Christian, and the captain should be a police officer. The Hindu and Muslim players can play together as one team in the Peace Cricket Match. While they are attending the cricket match, they have opportunities to communicate with each other. I interviewed some players who said they had befriended players from other religious communities [38]. The April 1995 was campaign opposing the film Bombay on the theme of the Hindu-Muslim riots of 1992–93. The members of the MCMT persuaded the film detractors not to attack particular communities, and the situation kept calm while the film played. The MCMT held eight local meetings concerning a residents’ dispute in the Imamwada area in July 1995. They established the causes of the confrontation as unemployment problems and a water shortage. The MCMT opened a vocational training for aspiring electricians and plumbers, and provided volleyball courts and ping-pong tables for the youth to dissipate stress. Furthermore, the local community achieved a consensus to hold regular meetings among their 869 leaders on how to secure clean water [39]. In the Imamwada area, the MCMT also established the Imamwada Mohalla Committee Computer Training Center (PC Cell) in 1997 to empower local Muslim and Hindu women to find employment [40]. Regarding the empowerment of women, the MCMT has run a Women’s Grievances Redressal Cell at the seven police stations with Hindu, Muslim, Christian female counselors since 1997. The most common topic is domestic violence and family problems, and there is no consulting charge. In case of emergency, police officers come and calm the situation at each cell [41]. Recently, the Mahim area has become a hotbed of crime and disorder by illegal drug traffickers, addicts, beggars, and prostitutes. Burhan Parkar, a Muslim facilitator of the MCMT, invited Joint Police Commissioner Sadanand Date to discuss decline in public security at their local meeting on November 2012. Parkar and local citizens launched a local clean plan to get rid of illegal drug traffickers and addicts, and to dispose of garbage [42]. The MCMT has its own influence and presence to remove criminals focusing on riot prevention in the Mahim area. After the massive riots of 2002, which left 790 Muslims and 254 Hindus dead in Gujarat state, the MCMT and local police came to grips with riot prevention, acknowledging that Hindu nationalists was trying to trigger Hindu mob agitation in Mumbai. Immediately, the Mahim police station held a meeting with the MCMT urging citizens not to react, and Dongri police station opened the amity cultural program with the MCMT. Additionally, local police and the MCMT held a rally around the area to promote peace, and the atmosphere in Mumbai remained calm [43]. After the Gujarat riots in 2002, Waqar Khan and Baul Korde made a motion picture titled Ham Sab Ek Hain: Ekta Sandesh (We are All One: The Message for Unity) concerning the Gujarat Earthquake on January 26, 2001, which documented how all people were rescued, irrespective of their religious differences. The MCMT often screens this film to promote harmony [36]. Korde and Khan promoted the importance of religious harmony and multicultural society for local residents through the film. We describe how their attempts could be effective to convey a message of harmony regardless of age, sex or religion for every generation. Thakkar demonstrates that the experience of the MCMT in Mumbai highlights that common problems call for common action, and the ability of community to cope with critical situations has to be constantly discovered and rediscovered [10]. Sharma argues that the work of the MCMT has only been successful in areas where police officers have taken personal interests and have ensured that the right kind of people are inducted into committees [39]. According to Sharma’s view, we find the difficulties depend on individual police officers’ discretion in sustaining the practices of community policing. V. DISCUSSION AND CONCLUSION This study examines how collaborative relations between local police and citizens can be effective in preventing International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Hindu-Muslim riots within the conceptual framework of community policing. We consider the results of the practices of the Mohalla Committees in Bhiwandi as a failed case and the Mohalla Committees Movement Trust in Mumbai as a successful case. These two practices differed in their involvement of citizens, with the case in Bhiwandi failing, and the case in Mumbai succeeding. Once, the Mohalla Committees became famous as the “Bhiwandi Experiment” after no Hindu-Muslim riots occurred during the demolition of Babri Mosque. However, the local meetings became irregular, and the local efforts were too weak to prevent riots between members, police officers, and residents after the late 1990s. On July 2006, two citizens and two police personnel were killed during a violent clash between Muslim residents and local police. The incident exposed the Mohalla Committees in Bhiwandi as having collapsed. In summary, we find the following three features of community policing by the MCMT in Mumbai: (1) A Muslim sheriff suggested the foundation of the MCMT to chief minister immediately after the riot in 1993; (2) The practices have been organized by volunteers from different religious communities and local police and have focused on enhancing the quality of life in the neighborhood by supporting job-hunting, empowering women, and holding sports and recreational events; (3) The main aims are to maintain communication between police personnel and local residents, and to promote a multicultural society. The active workings of the MCMT have endured and developed without the outbreak of any riots since 1993. We show that attempts by the local police and citizens to prevent Hindu-Muslim rioting were effective, while riots occurred in neighboring areas. These practices suggest us the possibilities for expanding the approach and methods of community policing to all of India. 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A. R. Momin, “Bhiwandi shows the way,” The Sunday Times of India, 10 January 1993. N. K. Shinghal, Study Report on “Communal Peace in Aligarh (U.P.) and Bhiwandi (Maharashtra) During December, 1992 and January 1993”, New Delhi: Delhi Regional Branch, Indian Institute of Public Administration, 1998. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [41] M. Ishwala, Personal Interview, 28 January 2011. [42] B. Parkar, Personal Interview, 22 December 2012. [43] Mohalla Peace Panels Meet on Bandh Eve, The Indian Express, 1 March 2002. [30] R. M. Prabohini, Police- Muslim Miscreants Confrontation in Bhiwandi, a Report, Mumbai: Center for Human Right’s Studies and Awareness, 2006. [31] B. N. Srikrishna Commission, Report of the Justice B. N. Srikrishna Commission on the Mumbai Riots of 1992-1993, Mumbai: Sabrang Communications and Publishing Pvt, 1998, p. 18, pp. 44-45. [32] C. Fernandez and N. Fernandes, “A City at War with itself,” in When Bombay Burned, Reportage and Comments on the Riots and Blasts from the Times of India, D. Padgaonkar, Ed., New Delhi: UBS Publisher’s Distributors Ltd, 1993, pp.42-108. [33] R. Singh, Lessons from Bhiwandi, The Indian Express, July 18, 1993. [34] Personal Interviews with 22 members of the MCMT, January-March 2010. [35] Mohalla Committee Movement Trust. [Online]. Available: http://ccbtindia.org/page1.html [36] A. Hammed. Waqar Khan Passes away Leaving Dharavi Orphaned. Two circles. net. [Online]. Available: http://twocircles.net/node/142119 [37] S. Sahney, Personal Interview, 13 April 2010. [38] A. Khan and A. Siddique, Muslim residents in Mumbai, Personal Interview, January 29, 2011. [39] K. Sharma, Mohalla Ekta Committees, a Documentation, Mumbai: The Mohalla Committee Movement Trust, n.d., p. 7. [40] S. A. Jabbar, Personal Interview, 24 April 2010. Miharu Yui is an assistant professor, Graduate School for International Development and Cooperation, Hiroshima University, Japan. She was a research fellow of the Japan Society for the Promotion of Science during 2011-2012. Also, she is a Ph.D. candidate of the Graduate School of Intercultural Studies, Kobe University, Japan. Currently, she published 6 articles, “Efforts to Prevent Ethnic Conflict between Local Police and Citizens in India: The Activities of Mohalla Committees in Mumbai,” The International Journal of Science in Society, vol. 3, issue 4, pp. 57-70, 2012. Her academic interests include security, policing, multiculturalism. She has been working with Prof. Pushpa Trivedi of the Department of Humanities and Social Sciences, Indian Institute of Technology Bombay since 2004. 871 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Bipolar Emotional Response Testing of Online News Website Content: Indonesia Case Irwansyah Abstract—Indonesia media have concerned with the existence of the Internet. Several printed media created online news website that can be accessed by various devices. However, none of the online news websites were evaluated by any tools. This study proposed to evaluated online news websites based on emotional response of users. By adopting bipolar emotional response, the experiment study evaluated the content from credibility, quality, liking, and representativeness aspects. Results revealed that emotional response of users had various polarization on every aspect of content. This finding shows that Indonesia online news websites have different response emotionally among users from different devices. Index Terms—Online news website, content, bipolar emotional response, polarization. I. INTRODUCTION Printed media starts to concern with the existence of the new media technology, Internet. One of printed media concern is creating news websites that can be accessed online. In Indonesia, Kompas newspaper that has circulation of 500,000 exemplars per day and the readership reaches 1,850,000 people [1], creates Kompas.com, Kompas e-paper and Kompas Digital. Another media such as Harian Republika that has a 110,000 of readership (republika.co.id, 2012), creates Republika Online (ROL) within two years after its daily newspaper published. In addition, another printed media such as Tempo, published in 1971, creates Tempo Interaktif (tempo.co). Interestingly, Tempo Interaktif can be accessed not only from personal computer but also from other gadgets, such as mobile phone, BlackBerry, IPhone, IPad, and Android tablet personal computer (PC) [2]. The concern of printed news media about the creation of online news media version confirms the decreasing number of printed news media readers, such as daily newspaper [3]. For example, the number of printed newspaper readers in the nine big cities in Indonesia decreases from 25.1% to 15% in 2006 while the number of online news readers increases 23% in 2000 and reaches 29% in 2004 [4]. In addition, paid online newspaper readers increase twofold (9%) in 2013 [5]. The existence of newspaper as digital and online news media changes the platform of medium but also the judgement of readers on the content [6]. Online readers found that contents of online news top stories are more various than newspaper [7]. Content variety of online news websites could be Manuscript received June 14, 2014; revised August 15, 2014. Irwansyah is with the Communication Department University of Indonesia, Salemba, Jakarta, 10430 Indonesia (e-mail: [email protected]) DOI: 10.7763/IJSSH.2015.V5.572 872 produced by using hypertextuality that gives access to other news from various sources. As a result the news distribution can run easily and fast [8]. However, the speed of online news publication sometimes affects negatively toward news standard [9]. News editors do not have much time to verify the fact of the news [10]. As a result, the content of online newspaper does not have factual evidence and editor checking, and affects the credibility issue. Credibility issue often appears sequently with the content change in online news media [11]. In addition, credibility issue lies in the initial sequence that determines the quality of the content of online news websites [12]. Gladney et al. also identify other values such as trustworthiness, accuracy, informative and beneficial content which become a part of quality that are appreciated by the workers of online news. As a result, news quality of online media has similar standard with traditional or print media [1]. A good of content quality shows the journalism standard in the online news websites [12]-[14]. Content quality can be seen on how online news writing could deliver the message well [15]. Thus, content quality is also one of important aspects to indicate the performance of online news websites and the readers‟ experience of accessing news [16], including the readers‟ enjoyment of online news content [15]. Moreover, the liking of the content shows the affection reaction of any experience [17]. The affection reaction could be feeling of happiness, sadness, or liking [17], [18]. Moreover, Douglas states that the affection experience of online websites readers undoubtedly affects the readers‟ emotion when having interaction with the websites. Therefore, many online news websites provide interactive feature to make the readers feel involved in news experience [19]. Credibility, quality, and liking could not be separated from the existence of representation [15]. Sundar shows that representativeness could measure the online news perception to all news content. It is identified by using hypertext that correlated with any keywords from all online news website (shovelware) [20]. However, the studies about credibility, quality, liking, dan representativeness on online news are still limited to the importance of perception and content. To date, there is no specific study that indicates the level of user‟s response emotionally as the effect [15]. In the mean time, according to Al-Radaideh, Abu-Shanab, Hamam, & Abu-Salem [21], the study of effect is a part of evaluation study which can explore the way of user to see, feel, and use an online news media website. The evaluation study focused on the characteristic of emotional response also becomes important to (1) indicate that emotion could be transferred by certain brand and could form a perception and to (2) bring engagement and the ability International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 to remember (memorability). In addition, emotional response could also construct a customer or user e-satisfaction when accessing online website [22]. While accesing online website, the user could be identified based on technology device (personal computer, laptop, tablet or smartphone) and web browser platform (mobile and non-mobile web browser) [23]. Therefore, this study explores the importance of measuring emotional response in various technology devices and platform used to access online news websites. II. LITERATURE REVIEW Nowadays, digital journalism gathers, produces and sends news and information to computer 'literate' readers [24], [25]. The form of traditional media [8] is finally replaced by a new „form‟ media with a continuous development of technology [26]. Moreover, Fidler states that there are only two choices that are faced by the media because of the technology development: change or die. However most of the media change to seek a new business opportunity which is not exist yet in the traditional media [25]-[27]. As a result, there are three important things in respect to transition of the media to digitalization era. First, technology of developing media is on the opposite of the current technology. Second, the adaptation of media emerges as a response of the newest form of technology. Third, traditional media choose to cope with newer format and more sophisticated technology [25]. Consequently, digitalization has an implication to the morphosis of the newspaper from previously in the form of printed to be in the form of 'flat screen'-based website. Therefore, news consumption will be no longer in the form of printed paper but moving to be online. News website is a site that provides information about the latest events or occasion or collaboration of traditional journalism and comments. News website becomes online when it is combined with the form and features of interactivity, hypertextuality, and multimedia. There are three categories of online news websites. The first is the mainstream. It is the online news websites that are the most spread this time and the media is an extension and the second distribution form of traditional newspapers. The second is the independent. It is the online news websites which production and distribution is only on website-based. Third is the index. It is the online search engine or Internet news portal which provides the content from other various online news websites [8]. Online news website has existed since mid-1990s with the presence of World Wide Web [28]. The first service of online newspaper in the United States is the Chicago Tribune's Online that was published in 1992. However, the track of the origin of online news is started from the beginning of 1980s when the Knight-Riders newspaper group and telecommunications company AT&T launched an experiment of videotext which was called Viewtron [29]. Viewtron gave the news in accordance with the requests (news on demand) via a computer and television to customer. While in Indonesia, the early history of the voice information service in text (teletext service) and information service in picture and text (videotext service) was not achieved but it was stated in Law No. 24 of 1997 about broadcasting (State 873 Gazette of the Republic of Indonesia Number 3701 of 1997). The importance of the content on the Internet especially digital and online media was delivered by Bill Gate in 1996 by saying "content is king" [30]. Then Chaffey and Mill says that "content is still king” [31]. In the context of online news, media organizations need to give an original and important content that can affect the life and social impact so that the online news media become the prestigious news sources [32]. Moreover, search engine like Google also emphasizes on the importance of the content because it searches for sites which are capable to give high-quality content. The quality also plays an important role in constructing readers‟ perceptions of the abilities and trustworthiness on website [33]. In terms of content, online media which are able to combine the credibility, high quality information and interactive presentation, will be successful and surviving [34]. For that reason, McIntosh adds that online media must prioritize the quality journalism to get public trustworthiness. Then the content of online news should provide content that has a stronger locality-oriented than one of the newspaper [35] and more like 'shovelware‟ [6], [35], [36]. Several studies that evaluate the content of online news focus on credibility [37] quality, liking, and representativeness [15]. Study on media credibility shows that the more credibility of media was, the higher use of the media was. Credibility issues are related to the ease of news site to publish news online [8]. Credibility also has a great influence on news, which will decide whether or not the readers believe it [38]. Credibility of news site was proven to have a positive effect on media consumption. The readers of news site only access the site they accept as credible site with a high frequency accessing [39]. Credibility is a variable attributed to communicator by receiver of information [40], [41]. The concept of credibility includes three dimensions: the source, the messages, and the media. Credibility of the source is related to persuasion in the level of interpersonal communication. Credibility of the message focuses on the characteristics that make them credible or not. Credibility of the media is related to trust of the readers toward information, spread by the media. Those three dimensions are used to measure various aspects of the content site of online news. Credibility is often attached to the term “can be trusted (believable, trustworthy), unbiased, competent, credible and skilled.” Other dimensions can measure accuracy, relevance and completeness of the content [37]. Components of credibility also can be seen from the type of media and channels used such as a face-to-face conversation, newspaper or web-based information. There are three unique and interesting aspects in respect of online news credibility: (1) whether contents of online news have the same credibility with traditional media (newspaper), (2) what distinguishes the credibility among the media, and (3) how the assessment of media credibility based on the content topics that have been presented is [8]. Measurements of credibility from various media can be performed by comparing the readers‟ perception of the belief, reliability, justice, unbiased, balance, community relationship, easy usage, completeness, quiet, hospitality, accuracy and interest of each media [37]. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 To evaluate online information on digital literacy of communication channels, it requires five criteria of credibility: (1) accuracy, (2) authority, (3) objectivity, (4) progressive situation, and (5) scope. Accuracy refers to the level when the news site is free from error either information that can be verified online or reliable information on this site. The authority of the site is considered by assessment of the author‟s existence and contact information which are provided well personally or in level of organization, belief, qualifications and affiliation of the authors or sources that can be trusted. Objectivity involves an identification of goals of the site and the information provided; that is a fact or opinion that involves the understanding of the commercial purposes, conflict of interest of the source of information, including the relations among them. While now seen from the information delivered is the result of updates. While coverage refers to the overall and into the information provided by this site [37]. Study of quality, liking, and representativeness showed the importance of perception ratings in the content of information that is delivered [15]. The site quality is the grade or level of a good or superior communication. The quality can be seen from measurement of the story presented according to the criteria: clarity, coherency, comprehensiveness, evaluation, and a good writing. Indicators for quality of the news media includes financial stability and independent, integrity, social attention, good writing/editing, and power of opinion and interpretive analysis, professionalism and staff intelligence, influential power of opinion leader, expanding readers‟ education and intellectual, consciousness and emphasis on politics, international relation, economy, social welfare, culture, education and [12]. While the measurement for liking is the affection reaction by involving a feeling to the entire story in this site, and then developed by the criteria of bored, vivid, enjoyable, interesting and fun [17]. Then the measuremet related to the representativeness is the summary of the information on the site seen by criteria of important, informative, relevant and punctual [15]. Ratings perception in information content shows cognitive strata of the readers [42]. While the measurement of perception has not been able to show the content polarization, content polarization can be viewed from the measurement of emotional response. Douglas also shows that the emotional measurement is usually performed in studies on consumers and market research. The studies adopt a Mehrabian and Russell's Pleasure-Arousal-Dominance's scale, Plutchik's eight basic emotions categories, and Izard's Differential Emotional Scale. In general, a study of emotion develops two perspectives on psychological study: (1) cognitive perspective and (2) social constructivist perspective [18]. Cognitive perspective assesses emotion as a cognitive function and describes individual response as 'organized syndrome' [43]. Social constructivist perspective states that emotion can only be understood through social analysis [44]. Therefore, emotion could be affected by interpersonal relation, social macro and culture. Emotion is also the result of individual evaluation toward the environment which is considered as positive or negative stimuli. Each person could evaluate stimuli based on the positive or negative pole such as good or bad, and fun or painful. The result of the evaluation will determine an individual to approach or avoid the source of the stimuli [18]. Several studies has applied emotional measurements on the website. Lai applied elaboration likelihood model and develop the scale of positive and negative afective schedule (PANAS) Scale on a cosmetic site [22] while Douglas applied website emotional design (WED) scale on travel website [18]. Other emotional response studies [45], [46] has been used to reconceptualize and redesign website including to understand users‟s need and want. In line with the mobile communication technology developement, access of online news website expands from static to be mobile device. According to the result of the study conducted by Reuters Institute for the Study of Journalism, the use of mobile device to access online news continues to increase, especially smartphone. This study also shows a trend of consumption of multi-platform online news. One of three men (33%) accesses online news through two devices, and a small number of them (9%) accesses it through more than three devices [47]. As a result, online news website follows the trend to get more potential readers by developing a multi-access site such as personal and portable computer including tablet and smartphone. Multi-access site from various devices give readers and potential user to get news “anytime and anywhere”. Moreover, “smarter” mobile phones have features that are able to give alert for any news information updated from the site [48]. Moreover, now mobile phones are equipped with various multifunctional applications such as song player, camera, messages sender, email reader, Internet browser, even television. Our time was spent mostly in front of the flat screen of mobile phone to do various activities. Moreover, reading news could be done at the same time as other activities, such as watching television. As a result, readers like more to see news from mobile phone. Mcquaid calls this trend as the third screen, where various activities such as watching movies, watching television and reading news are much more eagerly undertaken on mobile devices such as mobile phone [49]. Even, in this time, online news website provides Really Simple Syndication (RSS) service that enables syndication of website content in the various devices so the readers can still receive the latest content without having to visit the site [50]. III. RESEARCH METHOD An approach that is used to measure credibility, quality, liking, and representativeness of content of online news website is generally quantitative approach, with the survey method [12], [18], [22], [51], contents analysis [25] or experiment [15]. Since this study is new and has not been studied yet in Indonesia context, the study applied an experiment method to measure readers‟ different perceptions of the news site content. Participants and Procedures. The participants in this experiment were voluntary, where the candidates of participants who met the requirements had to register themselves to be involved in the experiment. Invitations to be the participants had been spread through announcement 874 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 boards in campus, Faculty of Social and Political Science, University of Indonesia and various mailing lists of the students. There were two requirements of being the participant. First, the potential participant was possessing a device to access the site, such as personal computer (PC), laptop, tablet PC, tablet/pad or smartphone. Second, potential participants had ever accessed online news websites at least for a week latest. Experiment group consisted of 120 participants to get an ideal number for an experiment. Unfortunately, not all participants answered the questionnaire some of them left blank the question. The response rate of filling items on the questionnaire is more than 70%. In the experiments group, the participants were divided into three batches which each batch consisted of forty people. Each batch followed three phases of experiment. In the first phase, the participants were asked to enter a room that had been provided various devices to access the online news website. The devices consisted of five types, namely PC, laptop, tablet PC, tablet or pad, and smartphone, and each type were provided two units. The choice of accessing device toward the site was based on the survey result that had ever been conducted by Kontan. The survey results of Kontan Team last May 5-11, 2011 placed IPad in the first sequence (19.7% of male respondents, 29.2% of female respondents) and then it was followed by Galaxy Tab (9 percent of male respondents, 15.7% of female respondents), Playbook (10.4 % of respondents), Acer Iconia (4.4% of respondents), PC-Laptop-Netbook (16 percent). Then the highest was also in Smartphone Android (49.2%). Then the participants were welcomed to choose one of devices. In the second phase, the participants were asked to access ten Indonesia online news website. Based on the top of ten Indonesia online news website, antaranews.com is the most accessed by participant, so this article focused on antaranews.com as an example. In the third phase, after accessing ten online news website at one of the devices, participants were asked to fill questionnaire of bipolar emotional responses. It took ten minutes to fill the questionnaire for each site. Then, the participants moved to other device and access the same ten online news websites for the next four different devices. Therefore, each participant would fill five questionnaires for five types of devices and ten online news website. The experiment process took at least two hours for each participant. Then all submissions of questionaires were checked and each participant was given a mount of money to reimburse their transportation and it was also as reward of participating on the experiment. Measurements and Research Instrument. Emotional responses toward the content of online news website were measured from four variables: credibility, quality, liking and representativeness. Each variable was evaluated using nine-scale of bi-polar adjective. The bipolar adjective test had been also used on the measurement of user experience for interactive television (IPTV) [52] and media communication and online news website of BBC [45]. The use of bipolar emotional response testing (BERT) analysis in the site aims to bring emotional responses to the users in respect to the state and the reaction toward the unwanted site that was already existed, still in initial design, or in final design. Measurements of BERT used a differential semantic scale. This scale was commonly used to measure evaluation of emotional response by the couple of opposite adjectives to show the two extreme poles (bipolar) that were different [53], [54]. Operationalization of the four variables was performed by forming an indicator that was opposite one another. The credibility is measured by five indicators: 1) accurate (inaccurate vs. accurate), 2) authority (unwritten vs. written), 3) objectivity (subjective vs. objective), 4) update (out of date vs. up to date), and 5) scope (national vs. local). The quality is measured by five indicators: 1) clarity (unclear vs. clear), 2) coherent (unsuitable vs. suitable), 3) comprehensive (incomplete vs. complete), 4) concise (absent vs. present), and 5) writing (bad vs. good). The liking is measured by five indicators: 1) variety (not various vs. various, 2) lively (flat vs. vivid), 3) enjoyable (boring vs. enjoyable), 4) interesting (uninteresting vs. interesting), and 5) pleasing (unpleasant vs. pleasant). The representativeness is measured by four indicators: 1) disturbing (absent vs. present); 2) informative (educative vs. informative); 3) relevant (irrelevant vs. relevant); 4) timely (late vs. timely). Those indicators were arranged sequentially in the questionnaire sheets. Each indicator has a range of differential semantic scale of 1-10 [55] that then was filled by the participants. That range was divided into five negative score (-5) and five positive scores (5). The number zero was deliberately removed in these instruments to avoid an answer with any doubts. The presentation of bipolar testing referred to bipolar graph used by BBCi to measure the emotional responses of the readers [45]. The graph showed the patterns and the shape of the response emotional testing result. The scores of the participants were grouped based on the site accessed and the devices used. The bipolar graph also explained the polarization among those indicators which were measured. Based on the measurements of differential semantics, the polarization had a range of 1-9 [55]. The range is divided into three categories: 1) low range polarization (1-3), 2) middle range polarization (4-6), and high range polarization (7-9). The low range polarization indicated that there was a similarity of emotional responses. Middle range polarization showed various emotional responses but they are not extreme one another. While the high range polarization was on the two extreme points that indicated a strong reaction that was inconsistent between people to the site. Feeling and assessment that emerged were various and very different from one another. Besides the measurement of polarization range, the scale of emotional level response was measured as well [22]. It was an accumulation of the score for each indicator. The accumulation score of each dimension are then categorized into low, medium and high level. The scale of low level response showed a negative emotional response to the content dimension. On the other hand, the scale of high response showed a positive emotional response to the content dimension. While scale of middle level response indicated the emotional response was on the moderate side, which is neither negative nor positive. The Validity and Reliability. The validity was performed 875 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 in two ways. The first was the content validity that viewed the result of items scale from three variables that observed during the bipolar test using the KMO test and Bartlett Test of Sphericity. The second was the concept validity that referred back to the concept and the theory used in literature. While the reliability was counted by Alpha's Cronbach on the items scale that were produced by bipolar test. The next step was analysis of the exploratory factors (EFA) to see the division based on the dimensions of content variables. EFA was also used to reduce some indicators that were invalid [18], [56]. IV. RESULT AND DISCUSSION The statistical measurement of internal consistency and the samples sufficiency show that the four dimensions are valid. According to the factor analysis, a new dimension is formed (“update & timely” dimension) and there is a (“credibility”) dimension that join with another (“quality”) dimension. Therefore, the new four dimensions consist of credibility & quality, liking, representativeness, and update & timely dimension. Thus, all the variables observed are considered to be valid because the KMO value is more than 0.5 [56]. Since the Bartlett Test shows the statistical significance level of p<0.0005 and the coefficient of degree of freedom (df) is not zero, the variables observed is considered to be satisfactory and can be processed in the next statistics procedure. The result of reliability shows some different reliability point limits. For example the liking dimension has the highest value with excellent reliability while the credibility & quality dimension and the update & timely dimension have a high reliability. In addition, the representativeness has moderate reliability. Thus, every dimension in the measurement of the content of the online news website has a good internal consistency although in the various level. From those 16 indicators of antaranews.com content on PC Desktop, there are 10 indicators (62.5%) which have the low range of polarization. From the graph, it can be seen two dimensions (representativeness and update & timely) which have a low polarization. Those show emotional response similarity and emotional consistency to representativeness, update, and timely of antaranews.com news content. The range of polarization tends to direct to the right side. It means that the news content of antaranews.com seems to be accurate, have a written authority, to be objective, clear, suitable, good writing, various, relevant, and up to date. On the other hand, the indicators which have the high range of polarization are the comprehensive and the interesting. It means that an emotional inconsistency happens from the comprehensive and the interesting sides of antaranews.com news accessed through desktop PC. From the 16 indicators of antaranews.com content on laptop, there are seven indicators (43.75%). It means that they have the low range of polarization. The range of polarization tends to direct to the right side. It shows that the content of antaranews.com news on laptop seems to be accurate, clear, suitable, vivid, enjoyable, interesting, and up to date. In addition, in the high range of polarization, there is found four indicators (25%) namely, the authority, writing, informative and relevant. Those indicators show the various and inconsistent emotional response on the aspect. Based on bipolar graph, the content of antaranews.com in tablet PCs 876 can be seen that there are only two indicators (12.5%) which have the low range polarization. They are the accurate and the clarity. In addition, there are 10 indicators (62.5%) that have the high polarization. The more indicators that have the high polarization indicate that the news content of antaranews.com accessed through tablet PCs is considered inconsistent and extremely various. Antaranews.com news content accessed through tablet/pad shows that there are 14 indicators (87.5%) that have the low range polarization. In addition, there are only two indicators (12.5%) that have the middle polarization. It means that the emotional response to the antaranews.com news content is similar and consistent. From 16 indicators of the news content accessed through smartphone, there are only three indicators (18.75%) which have the low range polarization. They are the relevant, the update and the accurate. The update & timely dimension shows a similarity of emotional response and emotional consistency to the update and the accurate of antaranews.com news content. In addition, there are only two indicators (12.5%) which have the high range polarization. The rest (68.75%) shows the middle range polarization. It means that the dominant response on smartphone is various but not extreme, and it does not show either consistency or inconsistency. After considering the polarization of antaranews.com on the five accessing devices, the next step is measuring emotional response of the content of the online news website by considering the scale of emotional response level. The scale is arranged by accumulating the indicator score of each dimension. The result of score accumulation is divided into three categories: 1) low, 2) middle, and 3) high. The division of this category is based on the range of the minimum and maximum score in every dimension. The credibility & quality dimension has a value range 70 with minimum score (-35) and maximum score (35). It means the score of (-35) to (-11.7) is categorized as low, the score of (-11.6) to 11.5 is categorized as middle, and the score of 11.6 - 35 is classified as high. The liking dimension has a value range 50 with minimum score (-25) and maximum score (25). In this dimension, the score of (-25) to (-7) is categorized as low, the score of (-6) to 8 is categorized as middle, and the score of 9 to 25 is classified as high. In addition, the representativeness and update & timely dimensions have the same range, that is 20 with minimum score (-10) and maximum score 10. In the both dimensions, the score of (-10) to (-4) is categorized as low, the score (-3) to 3 is categorized as middle and the score more than 3 is categorized as high. Discussion Hits. The experiment study shows that there are different results in the division of dimensions from the previous similar research [15], [17], [21], [42]. This study also successfully tests the concept of emotional responses. This is shown by the formed classification of the new dimensions that have already been tested their validity and reliability statistically. In the Sundar‟s research [15], the credibility dimension was differentiated from the quality dimension. However, in this research, the both dimensions join to one dimension, namely the credibility & quality. It shows that the content credibility also indicates the content quality. The credibility occupies the first order to determine the quality of online news content [12]. It agrees with Fidler„s [26] opinion which states that the credibility of the International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 news that still uses a website model and has not been mature yet to be accessed through various kinds of smartphone. As the result, the readers of online news have various responses but not too extreme. The high polarization is found in the tablet PCs and it shows that the various emotional responses are on the both extreme points and inconsistent. It means that the participants are confused to respond to the content display emotionally. The different polarization supports the Tossell‟s statement that the way of the users to access various websites depends on the technology and platform used [23]. In the arranging the scale of the emotional response level in the content variable, the four dimensions (credibility and quality, liking, representativeness and update and timely), show a high scale (>50%). It means that they indicate the importance of involvement, memorizing ability and user‟s satisfaction when accessing the online news website [22]. online news affects the quality of the journalism of the news site. Online news websites that reports junk news or lie will not be noticed by readers and it is considered as news that does not have quality [57]. Readers‟ perception of news credibility also shows the readers‟ perception of the quality of the website [51]. However, in this research, there is one of the indicators of the credibility and the update, which forms a different dimension. The statistical test indicates that the indicator of the update combines with the indicator of the accurate and forms a new dimension. Previously the indicator of the accurate was one of the indicators of the representativeness dimension. The new dimension that has been formed in this research is called the update & timely. It explains the update & timely of the online news content. The update of the online news content appears because of the pressure of an online editor to adopt a form of a more flexible and professional gatekeeping [25]. The update of the content includes those that are crucial in the business of online news. An evidence of the importance of the update can be seen from the previous research results that there are 12 out of 38 websites that provide services of RSS, podcasting, and sending news to private mobile phone [58]. This research also successfully describes the polarization form of the emotional responses in the form of the bipolar graph. The display of the emotional responses shows that the polarizations range of one to nine from every indicator so that the emotional tendency, similarity, and consistency of content display can be analyzed through this graph. The site of the antaranews.com online news that becomes the treatment shows the different polarization among the accessing devices. There are three forms of the polarization of the online news content: 1) low polarization, 2) middle polarization, and 3) high polarization. The low polarization is found on the PC desktop, laptop and tablet or pad. On the PC Desktop and laptop, the polarization tends to direct to the right side. It means that there are similarity and consistency in the emotional responses that tend to be accurate, have a written authority, to be objective, clear, suitable, complete, to have a good writing, to be various, vivid, enjoyable, interesting, pleasant, educative, relevant, up to date and timely. Based on the range and the direction of the polarization, it seems that only PC desktop and laptop that have the similarity and consistency of the emotional responses to the right side. It means that the news content of antaranews.com is specialized to be accessed through PC desktop and laptop. In tablet or pad, the low polarization is in the middle of the extreme points and it indicates that the emotional response does not question the content so much because the characteristic of tablet that is designed as a mobile device makes the readers of online news websites concern the content at a glance without regarding for the aspects that affect the credibility and quality, liking, representativeness, and update and timely of the content. The middle polarization occurs on the smartphone with the polarization direction tending to direct to the right side. It means that there are various emotional responses but not in the extreme value in the online news content that is accessed through the smartphone because the format of the online V. CONCLUSION The experiment research in the content of the online news website shows the importance of the emotional response test in bipolar. There are nine findings in this research. They are 1) the reconstruction of the new dimension of the online news website content, 2) the description of the bipolar graph of the emotional responses on various devices for accessing; 3) the arranging of the scale of the emotional response level. This research shows the credibility and quality dimensions which combine and form a dimension and the formation of a new dimension, called update and timely. Therefore, further research needs to validate the new dimension through experiment and survey. This research also shows the way to access the online news through various accessing devices and the polarization of different emotional responses. Thus, further research needs to examine the relationship between display format of the online news website on each of these devices with the emotional response, including usability and personal site display. This research is limited to one online news site as an experimental treatment tool. Content variable test of the online news content will be more relevant if it is performed by including more news sites. Then it does not only consider the scale and pattern of the emotional response level described in bipolar graph but also the axis map of the position of each site emotionally and index site based on emotional responses. REFERENCES [1] [2] [3] [4] [5] [6] 877 Kompas.com. (April 28, 2009). [Online]. Available: http://entertainment.kompas.com/read/2009/04/28/03221190/sirkulasi .surat.kabar.terus.turun Tempo.co. (2008). [Online]. 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Branding Ohio: Tagline Is Powerful Sound Bite, US Fed News Service, Including US State News, October 30, 2010. [58] J.-R. Huang, Market Performance Analysis of the Online News Industry, Michigan: Proquest Dissertations and Thesses, 2007. Irwansyah was born in Halaban Langkat, Indonesia, on January 21, 1973. He received a doctoral degree on communication study at University of Indonesia, Jakarta, 2010 and master degree from School of Communication at University of Hawaii at Manoa, Honolulu, United States of America. He is a senior lecturer at Communication Department, University of Indonesia, Jakarta. He was one of International Fellowship Program (IFP) Ford Foundation fellow from 2003-2005 and Sasakawa fellowship in 2009. His current research interests are focused on user experience and emotional response from communication perspective. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Western Intellectual Insights for Muslim Policy Makers on Religion Based Economy Mohammad Manzoor Malik Abstract—The subject of relationship between religion and economy raises many issues. It touches the originality of religion and economy and their nature of relationship including their independence and dependence. Western scholarship on the subject has useful insights for the Muslim policy makers on religion based economy. This research undertakes Marx and Weber’s thought on the subject and relates the issue with the current reality in industrialized countries such as Singapore. The findings show that Marx is a reductionist and Weber’s thesis highlights the independent role of religion in fostering economy although he remains pessimistic regarding its religiosity. The more plausible view is that though religion is an independent variable, yet there is interdependence between religion and economy. The economical modalities influence religious life in many ways. This challenge calls Muslim policy makers for a continuous intellectual effort in making creative contributions in making religion based economy possible. Index Terms—Economy, religion, Islam, Marx, Weber, Singapore. I. INTRODUCTION The subject of the relationship between religion and economy has become an interesting study area in the contemporary time. Islamic banking and financial institutions have now greater visibility in many majority Muslim countries and a few non-majority Muslim countries. The rationale of this interest is that economy based on Islamic values is necessary for Muslims because conducting economical activities in accordance to religious ethical guidelines is an essential part of being a faithful believer. Beside many values and virtues in Islamic business ethics usury, deception, uncertainty, and doubtful transactions, which are very much part of modern economy, are prohibited. However, there is a long way to go for Islamic economical and financial systems to make a significant mark at international level. There is a risk of losing the religiosity of these systems or succumbing to the dominant secular systems. Therefore, theorizing on the subject of religion based economy is in need of paying attention to cosmopolitan wisdom related to the subject. In a like manner, to understand the nature of the relationship between economy and religion, this study undertakes Western scholarship as a historical experience and theorizing and connects it with present developments in the economically developed regions, thus concluding into insights and lessons for Muslim policy Manuscript received May 29, 2014; revised July 30, 2014. Mohammad Manzoor Malik is with the Department of Fundamental and Inter-Disciplinary Studies, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.573 879 makers on religion based economy. This study is essentially a critical examination of the views of Karl Heinrich Marx (5 May 1818 – 14 March 1883) and Karl Emil Maximilian Weber (21 April 1864 – 14 June 1920) on religion and economy. The first section explains Marx and Weber‘s thought on the subject, and the second section maintains Weber‘s view in a modest way and argues that Marx is a reductionist. The third section shows that while the religion has contributed to economy, in the same way economy does affect religious life in many ways. This signifies the relationship and dynamics between religion and economy, leaving space for Muslim theorists to engage into continuous intellectual effort in sustaining religious values in economical developments. Marx and Weber share their intellectual interest in economy; especially in the advent, origins, and the future of capitalism. There are converging trends in their thinking, both of them are intellectually uncomfortable with capitalism; but, at the foundational level, which is connected to the origin of capitalism, their thoughts remain radically divergent. Marx constructs his theory of capitalism on dialectical materialism and considers religion as solely dependent on economy, a form of alienation. Unlike Marx, Weber theorizes that Protestantism largely contributed to the development of the spirit, advent, and spread of capitalism. A modest reading of Weber‘s thesis shows that religion is not the only factor, which contributed to the development of capitalism; but, indeed, it is the major factor. Both Marx and Weber were uncomfortable with capitalism and its future; but while Marx expected a revolution, Weber saw no way out of the ―iron cage‖. Marx was therefore interested in theorizing the coming communist revolution, Weber was more interested in exploring the reasons which led to the development of capitalism. II. KARL MARX ON ECONOMY Karl Marx was a German economist, philosopher, historian, and sociologist. Marx along with Engels founded philosophy based on dialectical materialism. In Economic and Philosophical Manuscripts he used the concept of alienation. The Communist Manifesto had worldwide influence on politics. Preface to A Critique of Political Economy was followed by Capital in which he examined capitalism by materialistic understanding of Hegel‘s dialectic. He held that ―the economic base of society, involving the forces and relations of production, determines its ideological and cultural superstructure, and that contradictions between base and superstructure would, as a matter of historical inevitability, lead to social revolution and socialism‖ [1]. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 To understand Marx‘s ideas on economy and religion, it is indispensable to see how Marx develops his ideas. Marx in fact reinterprets and reverses Hegel‘s idealism. Hegel‘s idealism states matter is spirit and the world of physical objects consist of ideas either in our own mind or of ideas in some other mind: ―its central point is that there is only one ultimately real thing, the Absolute, which is spiritual in nature. Other things are partial aspects of this, or illusory appearances generated by it‖ [2]. Hegel believed in rationality of history and optimistic progress. He developed the notion of thesis, antithesis, and synthesis, and its repetition, which came to be known as dialectic, and this dialectic results in historical progress and thought [3]. Marx adopted the dialectic and contradiction in Hegelian philosophy and used them to explain the material and social changes. Marx converted Hegelian idealism into historical materialism by suggesting that the basis of historical development is the development of material modes of production; hence, he produced a materialist philosophy of history. Marx‘s philosophical materialism estimates that it is matter, which is first, not the spirit. Marx believes that the historical changes are dependent on the techniques and modes of production. Human history progressed in four stages: primitive community, the slave company, the feudal mode, and the capitalist mode. Marx focuses on the last stage, which is capitalism, its development, its disadvantages, and its anticipated fall and finally the advent of communism. Marx claims that changes take place because of dialectical materialism through the struggle of classes. And dialectical materialism is as follows: In opposition to idealism, it holds that matter is the primary being and that mind is subordinate. Matter can exist without mind, but mind cannot exist without matter. Sense experience reveals the existence of an external and objective world. In contrast to mechanistic materialism, it holds that the material world is not static. Things are full of contradictions or opposites, which drive them into a continuous process of development. This development is progressive through recognizing and reconciling the inherent contradictions [1]. The social changes are therefore based on material life which makes humans different from the animals. Marx claims ―[Men] begin to distinguish themselves from animals as soon as they begin to produce their means of subsistence. . . By producing their means of subsistence men are indirectly producing their material life‖ [4]. In 1867, Karl Marx presented his thoughts on the emergence of capitalism in an essay entitled The Origins and Development of Capitalism. The work suggested that human social organization is a human creation based on modes of production. And changes in societies happen when modes of production change. In result, a new class and a new form of society emerges. Merchants were inferior during Feudalism that developed in Europe in the 8th century; however, merchants grew in number and became powerful as the result of urbanization. Marx identified the 16th and 17th centuries as being periods of intense capital accumulation as a direct consequence of the discovery, colonization and exploitation of the Americas, and the development of maritime trade with the East Indies and China. Thus began a process in the 880 development of commercial capitalism, in contrast to the feudal capitalism that preceded it. So also began the rise of a new class within medieval European society, that is, the capitalist class, or as Marx liked to call them, the bourgeoisie [5]. Marx reduces all of human life and history to economy; the economy generates division of labor, class struggle, and all the social institutions, which are supposed to maintain the status quo. According to Marx, social institutions are superstructure built upon the base of economy; they are very dependent upon material and economic realities and nothing else. All of the institutions, which are prominent in our daily lives such as religion, can be truly understood when examined in relation to economic forces. The following section presents Marx‘s particular views on religion. Marx on Religion Marx did not write any exclusive work on religion, even so his ideas have significant impact on the sociology of religion. Religion, according to him, is one of the superstructures which are based on economy; it is one of those social institutions that are dependent upon the material and economic realities in a given society. It has no independent existence; it is instead the result of productive forces. As Marx wrote, ―The religious world is but the reflex of the real world‖ [4]. Marx gives the following account on religion. Man makes religion, religion does not make man. Religion is indeed man‘s self-consciousness and self-awareness so long as he has not found himself or has already lost himself again. But, man is no abstract being squatting outside the world. Man is the world of man – state, society. This state and this society produce religion, which is an inverted consciousness of the world, because they are an inverted world. Religion is the general theory of this world, its encyclopedic compendium, its logic in popular form, its spiritual point d'honneur, it enthusiasm, its moral sanction, its solemn complement, and its universal basis of consolation and justification. It is the fantastic realization of the human essence since the human essence has not acquired any true reality. The struggle against religion is, therefore, indirectly the struggle against that world whose spiritual aroma is religion [6]. However, Marx has more to say on religion, its role, and how it fits to his theory of economics. His most famous statement about religion comes from Critique of Hegel’s Philosophy of Right: Religious suffering is at one and the same time the expression of real suffering and a protest against real suffering. Religion is the sigh of the oppressed creature, the heart of a heartless world and a soul of soulless conditions. It is the opium of the people. The abolition of religion as the illusory happiness of the people is the demand for their real happiness. The call on them to give up the condition that requires illusions [4]. Therefore, religion has no role in contributing to economy, it is a substructure, and it is just a dependent variable, a symbol of alienation. Religion helps to maintain the status quo, which is based on economic facts, and it provides comfort to those who are alienated without any implication to economy. Its form and scope depends on the social life as International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 determined by those in control and ―the ideas of the ruling class are in every epoch the ruling ideas‖ [7]. The concept of alienation is very important in Marx‘s thought. Marx discusses types of alienations which are related to capitalism. The meaning of alienation is that it ―is the negative process by which a subject makes himself other than himself by virtue of a constraint which is capable of being removed on the initiative of the subject himself‖ [8]. Marx considers religion as self-alienation. It helps people to live an illusory life; it makes them bear the injustice and difficult life. Religion is opium in the sense that it makes downtrodden people‘s difficult life more bearable. Religion becomes the heart for those who are distressed by providing an illusory comfort to them which may mean either afterlife or next life. ―Religion offers compensation for the hardships of this life in some future life, but it makes such compensation conditional upon acceptance of the injustices of this life‖ [9]. Marx suggests that this form of alienation deserves to be discarded. The abolition of religion as the illusory happiness of the people is the demand for their real happiness. To call on them to give up their illusions about their condition is to call on them to give up a condition that requires illusions. The criticism of religion is, therefore, in embryo, the criticism of that vale of tears of which religion is the halo [4]. rational mode of life [10]. Weber argues that Calvinists played a role in creating the capitalistic spirit, and Protestantism had a major role in the advent of capitalism. He supports his thesis by two lines of thought: empirical and theoretical. The empirical evidence is that there is a correlation between being Protestant and being involved in business; for that reason, Protestants have contributed to the advent of modern economical conditions. Theoretically, teachings of Protestantism that are in consistency with the spirit of capitalism such as profit maximization as an end in itself. He supports his claim by the Protestant teachings such as worldly "calling" and Calvinists understanding of predestination [11]. The other Protestant sects such as Pietist, Methodists, and the Baptist had the similar attitudes. Weber concludes that the Protestant attitude to wealth and economy broke down the traditional economic system and paved the way for modern capitalism. Once capitalism emerged its ethic took on a life of its own without any further need of any Protestant values. Even so, Weber does not claim Protestantism as the only cause of capitalism; rather it was one of the main contributing factors. Weber develops the above thesis by showing that capitalism in its unique scientific way emerged in the West, and this development was contributed by Protestants. He does it by making empirical and theoretical arguments. The Protestant Ethic and the Spirit of Capitalism begins with the question of rationalization; development of science; the development of rational, systematic, and specialized methodology; and the development of bureaucracy and the trained officials. Weber claims that these are the unique features of the Western society. In the same manner, capitalism emerged in the West in its unique way of rationalization which reflects through the spirit of capitalism and its features such as bookkeeping. Therefore, there is a link between the spirit of modern capitalism and the rational ethics of ascetic Protestantism [11]. III. MAX WEBER ON RELIGION AND ECONOMY Max Weber (1864 - 1920) was a German sociologist and economist. Weber‘s writings and theories helped establishment of the foundations of modern sociology. Weber‘s major works deal with rationalization in sociology of religion, government, organizational theory, and behavior. His interest in the relations between religion and social and economic conditions led to his influential theory that the development of European capitalism can be explained in terms of the ascetic secular consequences of Protestant theology. Weber‘s most influential works are The Protestant Ethic and the Spirit of Capitalism (1904–5) and Economy and Society [1]. The main theme of The Protestant Ethic and the Spirit of Capitalism is the influence and role of religion in social change; religion is an independent variable which can bring change. The work could be treated as a critique of Marx‘s view of religion. It mainly argues that the spirit which defines capitalist institutions has its roots in Protestantism, beginning with Lutheranism of Martin Luther, which emphasized salvation rests on faith alone, and John Calvin‘s Calvinism, which held that salvation is based on predestination. B. Capitalism and Protestants: Empirical and Theoretical Arguments Weber gives the major credit of the development of capitalism and its spirit to Protestantism. He does so, as mentioned earlier, by providing two kinds of arguments: empirical and theoretical. The empirical argument is that Protestants were more involved in capitalistic activities than Catholics. Based on his observations in Germany and elsewhere, Weber depicts a correlation between ascetic Protestantism and the spirit of capitalism. By surveying different countries with mixed population coming from different religions, it seems that Protestants are dominantly business leaders, owners and skilled laborers. During protestant reformation Protestants emerged richer than Catholics. It is because Protestant parents tend to give their children different kinds of education and Catholics have more of a tendency than Protestants to stay in handicrafts rather than to go into industry [11]. Therefore, Protestants have shown a much stronger tendency to develop economic rationalism than Catholics have. To this end, Weber makes the following statement: Business leaders and the owners of capital, as well as the A. Weber’s Thesis Max Weber develops a thesis in The Protestant Ethic and the Spirit of Capitalism: there is a causal relationship between the ethics of ascetic Protestantism and the emergence of the spirit of modern capitalism. Weber writes: The inner-worldly asceticism of Protestantism first produced a capitalistic state, although unintentionally, for it opened the way to a career in business, especially for the most devout and ethically rigorous people. Above all, Protestantism interpreted success in business as the fruit of a 881 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 skilled higher strata of the labor force and especially the higher technical or commercially trained staff of modern enterprises tend to be predominantly Protestant [11]. The theoretical argument, which Weber offers is that it was Protestantism which led to the development of capitalism and its spirit: it was Protestantism which was in consistency with what is considered as the spirit of capitalism. In explaining the above argument, Weber first explains the spirit of capitalism and notices similarities between ascetic Protestantism and the spirit of capitalism. C. Spirit of Capitalism and Protestantism Weber explains the spirit of capitalism as a body of salient features. The spirit of capitalism is accumulation of wealth for its own sake. That saving money or reinvesting it, instead of spending it, is an intrinsic good. Therefore, accumulation of wealth and its acquisition is not only a means for the satisfaction of material needs but also an end in itself. Weber‘s purpose of explaining the spirit of capitalisms is to show that the same characteristics of this spirit were propagated and taught by Protestantism. In explaining the spirit of capitalism, Weber theorizes that Franklin‘s attitudes to economy illustrate capitalism‘s ethos. Franklin held that time is money, credit is money, and money can beget money. People should pay all of their debts on time, because it encourages the confidence of others, encouraging people to present themselves as industrious and trustworthy at all times. Weber says that this ―gospel of avarice‖ sees increasing capital as an end in itself. This is the spirit of modern capitalism. In fact, the summum bonum of this ethic, the earning of more and more money, combined with the strict avoidance of all spontaneous enjoyment of life, is above all completely devoid of any eudaemonistic, not to say hedonistic, admixture. It is thought of so purely as an end in itself, that from the point of view of the happiness of, or utility to, the single individual, it appears entirely transcendental and absolutely irrational [12]. Weber commits his last four chapters of The Protestant Ethic and the Spirit of Capitalism to demonstrate the connection between the Protestant ethic and the spirit of capitalism. He goes on findings the evidences that could support his conclusions by looking at the various sects of Protestantism with a clear objective to find out how the teachings of these sects have actually contributed to the spirit of Capitalism by exploring their ethical teachings and thus providing the well-constituted evidence to justify the contribution of these Protestant sects to the economical development. Historically, the four major forms of ascetic Protestantism are Calvinism, Pietism, Methodism, and the Baptist sects. Weber begins from Martin Luther‘s conception of ―Calling‖. Lutheran conception of calling is that people are required to fulfill their worldly obligations as they are religiously significant. Different from Catholics and antiquity, this moral justification of the worldly activity was the contribution of Luther and of Reformation. D. Ascetic Protestants and the Spirit of Capitalism Weber finds support for his convictions in Calvinism, especially its doctrine of predestination: it is predestined who 882 is saved and who is damned. It was important for them that an individual should try to realize that he is saved and therefore he/she should strive to realize so in this world. And an individual should consider himself one of the saved and should try to avoid temptations. Therefore, Calvinists encouraged worldly activities; they believed that humans are tools of God to fulfill his will. In conducting the worldly affairs, Calvinists expected systematic self-control. ―The God of Calvinism demanded of his believers not single good works, but a life of good works combined into a unified system‖ [12]. This was a rational and systematic approach to life. Since people had to prove their faith through worldly activity, Calvinism demanded a kind of worldly asceticism. This Concept of predestination led to the development of rationalized ethics and methods which were used by Puritans. In brief, Calvinists did not live a monastic life but preferred to live worldly life; they were at the height of rationalism because their teachings disdained magic and stressed on systematic lifestyle [12]. Weber, after presenting the teachings of Calvinism, includes other Protestant sects which were consistent with the Calvinistic teachings. First, he mentions Pietism; Pietists believed that the methodical development of one‘s state of grace in terms of the law was a sign of grace. Secondly, they believed that God gives signs to those in states of perfection if they wait patiently and ―deliberate methodically‖ [12]. Methodism strongest characteristic was its methodical and systematic nature of conduct. Good works were only the means of knowing one‘s state of grace. ―Righteous conduct alone did not suffice‖, the feeling of grace was necessary for salvation [12]. ―The Baptist denominations … carried out the most radical devaluation of all sacraments as means to salvation, and thus accomplished the religious rationalization of the world in its most extreme form‖ [12]. They practiced worldly asceticism, rejected politics, and turned to economic occupations; they embraced the ethic of ―honesty is the best policy‖ [12]. After presenting the above views of different Protestant sects, Weber reaches his conclusion: there is a direct relationship between ascetic Protestants and the spirit of capitalism. He mentions many points to demonstrate how this asceticism and the development of the spirit of capitalism are connected. The capitalistic sprit is to make money not as a means but as an end in itself. Asceticism opposed the hedonistic enjoyment of life; this helped in developing the professional altitude to work. Overall, ascetic Protestantism gave ethical dimensions to the Capitalistic way of life. Furthermore, it provided a religious zeal for the pursuit of wealth because result of one‘s labor was a sign of God‘s blessing. Weber states that the teachings and influences of ascetic Puritanism by many sects of Protestantism created the modern economic order as far as the beginning and developing stage of capitalism is concerned. Latter on ―The religious roots died out slowly, giving way to utilitarian worldliness‖ [12]; and ―Since asceticism undertook to remodel the world and to work out its ideals in the world, material goods having gained an increasing and finally an inexorable power over the lives of men as at no previous period in history. Today the spirit of religious International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 idea is shared by some scholars such as Daniel Bell, while arguing in favor of the element of Protestant ethics in the development of capitalism, makes the following statement: What was also required was a religious ethic that provided justifications for conduct and sanctions for lapses. In the Protestant world view, all work (from the highest to the lowest) was a "calling" and thus sanctified, as against the view that work was a punishment for man‘s sin of disobedience. The idea of a calling, then--which Weber argued did not exist in previous religious or ethical codes--is a moral obligation that projects religious behavior onto the everyday world [17]. Therefore, the above-mentioned objections do not affect Weber‘s thesis. First, Weber does not make Protestantism the origin of capitalism, his thesis suggests that Protestantism has contributed to the spirit and development of capitalism. He does not make Protestantism the only reason and factor which led to the emergence of capitalism. The second objection, which blames Protestantism for the disadvantages of capitalism and fear of associating these ill effects to religion; this issue is also a weak position, because Weber states that Protestant ethics was favorable for the development of capitalism and once the capitalism came into existence it lost its connections with the Protestant ethics and therefore formed its own ethics and values. Magnús Árni Magnússon's research, on Max Weber‘s hypothesis of a faster economic growth of nations with predominantly Protestant populations using data from the twentieth century, concludes that although that might have been true during the early years of the modern period, the ―Protestant edge‖ has given way to a universal ―spirit of capitalism‖ belonging to those who wish to embrace it [18]. Therefore, religion cannot be made responsible for the ill effects and unkind consequences of capitalism. The researcher believes that Winthrop S. Hudson has captured the essence of this debate in the following statement: Weber‘s initial statement of his thesis was frequently misread, misunderstood, and misinterpreted. Part of the difficulty was a failure to pay sufficient attention to Weber‘s definition of terms -- particularly what he meant by modern capitalism and the spirit of capitalism. Further difficulty was created by those who over-stated the points which Weber was seeking to establish. Even Tawney understood Weber to be asserting that Calvinism, by creating the indispensable psychological climate, was to a very large degree the "parent" of modern capitalism (Religion and the Rise of Capitalism).It is now contended, however, that those who interpreted Weber as saying that modern capitalism was the "offspring" of Calvinism misunderstood him. Weber, it is insisted, never made such a claim and was far too learned and sophisticated to have done so. His intention was much more modest. He was attempting to analyze but one of the many components of the total matrix out of which the capitalist spirit emerged. He did no more than suggest that Calvinism engendered a spirit that was congruent with the spirit of capitalism and thus facilitated the development of capitalist society (The Protestant Ethic and the Spirit of Capitalism: the History of a Controversy). This brings Weber, of course, largely into agreement with Tawney who said that " 'the capitalist spirit' is as old as history" and that what certain aspects of later asceticism—whether finally, who knows?—has escaped from the cage. But victorious capitalism, since it rests on mechanical foundations, needs its support no longer‖ [12]. E. Plausibility of Weber’s Thesis Weber‘s thesis is particularly plausible in two areas. The first area is related to the theoretical foundations of his thesis. The theoretical foundations of his thesis rest on the teachings of Calvinism and other Protestant sects. The second area is the empirical foundations of his thesis. This empirical base is explicated in Weber‘s work and greatly supported by a huge number of researches conducted in support of Weber‘s thesis. F. Weber’s Theoretical Argument Weber‘s theoretical point is that Calvinism was a major factor in the growth of modern rational capitalism. Calvinism and its teachings helped a change from the traditional form of thinking to the rational form of thinking. As far as Weber‘s presentation of theoretical lines and teachings of Protestantism are concerned, his presentations of these teachings seem undisputable. He has accurately represented the teachings of Protestants. For example, to verify Weber‘s claims about the teaching of Calvinism, Synods of Dort which is a religious document that is the basis of Calvinistic belief, is helpful [13]. Furthermore, In Protestantism and Capitalism: The Mechanisms of Influence, Jere Cohen revisits, reexamines, and tests the classic Weberian thesis that the beliefs and presuppositions of the English Puritans had influence on believer‘s economic activity [14]. To go into comparative details between Weber‘s presentation of Protestant faith and the sources of Protestantism is an area which is quite broad. However, the dispute is about whether the Protestant teachings were inspired by the material facts or they had their own origins. Some of the scholars claim that it was not the Protestantism which developed the spirit of capitalism. For example, Kurt Samuelsson claims ―whether we start from the doctrines of Puritanism and 'capitalism' or from the actual concept of a correlation between religion and economic action, we can find no support for Weber‘s theories‖ [15]. On the other hand some works, by accepting Weber‘s thesis, blame religion for the disadvantages of capitalism. For example, H. M. Robertson claims ―the Reformers read their Old Testament and, trying to imitate the Jews, became those detestable Puritans to whom we owe, not merely Grundyism and Podsnappery, but also (as Weber and Tawney have shown) all that was and still is vilest, cruelest, most anti-human in the modern capitalist system‖ [16]. The first claim discredits the role of Protestantism in the development of Capitalism. However, it seems that the development of capitalism was not just an idea, it was a practice, which was conducted by people, and majority of these people were Protestants. Even if the roots of capitalism were way beyond the Protestantism, it is still important to see that this beginning would have not developed into the well sophisticated system and professionalism if it had not found its presence among certain people who were Protestants. It was the adjustment and favorable response from the Protestantism which allowed the development of the spirit of capitalism by providing both religious ethics and competent people to carry the capitalism to is development. The same 883 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 a self-alienation, helping deprived to sooth their pain. Weber‘s analysis of capitalism gives a major role to Protestantism in contributing to the development of capitalism. From the above comparison, it is clear that Marx is a reductionist; he reduces everything to materialism. Matter is the independent variable whereas other social structures including religion are dependent variables. They are sub-structures and change according to the change in material variables. However, Marx‘s reductionist thesis is not defendable; yet influences of changing economical modules do have effects to religious practices in many ways especially in social organization. On the other hand, Weber‘s thesis is a defensible which states the influence of religion on economy. Marx‘s view is very radical and an extremist position. Against historical evidence, he altogether ignores the role of religion in social change. Weber‘s thesis is actually a detailed indirect criticism of Marx‘s thesis because Weber‘s thesis is on religion and its role in developing capitalism. In arguing against Karl Marx‘s reductionist view there are two main areas of study. The first area is related to the investigation of Weber‘s thesis, to understand the correctness of it by researching the sources: researches, facts, and data. The credibility of Weber‘s thesis will in fact prove the incredibility of Marx‘s view. The second area is to investigate Marx‘s thesis and to find whether human life and social change are the product of economy alone when, in fact, especially religion has changed human life and has led to great social and sometimes holistic changes throughout history. Associated with this argument is that religion is a divine intervention in the society. It especially comes true about Western religions, which are not the result of human search, but a call from outside, based on revelation. Marx‘s view that religion is a tool, which is used by ruling class, is not also convincing. Though, religion can be misused in that sense, but the impact of religion on ruling class has been historically very transforming; the examples of Constantine in the Christian history and Asoka in the Buddhist history are worth mentioning. In a very striking way, removing all sorts of doubts on the issue, Islamic civilization, which was a leading civilization during the European dark ages, provides a special case as its inception and development could not be imagined without Islam. Muslim civilization was a practical development of Islam and its worldview. Buddhism came with Gautama Buddha, who was not the helpless and powerless to seek solitude in metaphysical truth, he was rather a prince born in a powerful family. In the similar way the prophet Muhammad (PBUH) belonged to one of the main, mightiest tribes of Arabia called Qurash. The key problem, which is central in Marx‘s account of religion, is his reductionism. According to him, religion is a dependent variable. It has no influence of its own; rather it is influenced by economical systems. However, the historical evidences and examples show that religion has changed humanity and shaped its course. To illustrate this, it is within the context to go through the study of religions; and to see whether they were personifications of aberration , sigh of the poor, a poor man‘s paradise, and opium of powerful to distribute among those under their control; or is religion something else. Calvinism did was to provide "a tonic which braced its energies and fortified its already vigorous temper" (Religion and the Rise of Capitalism) [19]. G. Weber’s Empirical Argument This empirical base is explicated in Weber‘s work and greatly supported by a huge number of researches following the publication of Weber‘s thesis. There are many researches, which reinforce the empirical facts, which Weber has put forward in his work. In The Puritan Gift: Triumph, Collapse and Revival of an American Dream , the author traces the origins of contemporary management back to the strict disciplines of the Puritan Migrants of the 1630s and their flight to America. Furthermore, how the current management style has deviated from these Puritan principles [20]. Sascha O. Becker and Ludger Wößmann in Was Weber Wrong? A Human Capital Theory of Protestant Economic History have empirically founded the following conclusion: Max Weber attributed the higher economic prosperity of Protestant regions to a Protestant work ethic. We provide an alternative theory, where Protestant economies prospered because instruction in reading the Bible generated the human capital crucial to economic prosperity. County-level data from late 19thcentury Prussia reveal that Protestantism was indeed associated not only with higher economic prosperity, but also with better education. We find that Protestants' higher literacy can account for the whole gap in economic prosperity. Results hold when we exploit the initial concentric dispersion of the Reformation to use distance to Wittenberg as an instrument for Protestantism [21]. The significant point in Weber‘s thesis is that Protestantism was a major factor in the growth of modern rational capitalism. Weber does not claim that it was the only factor. It is also obvious that Weber does not defend religion in general sense against Marx‘s criticism. Weber also shows that the western Catholicism did not make any significant contribution. This view of Weber is therefore not a general appreciation of religions in making contribution in an economical activity; it is rather appreciation of a special and unique interpretation of religion which grew in Protestantism. Therefore, at most, it could be concluded that Protestantism was a major contributor to the economic development and the rise of capitalism. However, criticizing Marx‘s historical materialism and his view of religion as an alienation can be made on many other grounds, which may not fall mainly within the material and economical realms, but in other areas, which demonstrate that religion is an independent variable. As a set of ideas and practices, it can cause changes in many social areas including economy. It is not only economy, which affects the social structures, but also religion does cause changes in the society and in the practices related to economical activity. IV. REFLECTIONS ON MARX AND WEBER The views of Marx and Weber on economy and religion demonstrate their ideas on capitalism and situate religion and its role in relation to economy. In Marx‘s view, religion has no role in the materialist capitalism; religion is a substructure, 884 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Going back to Judaism, Moses by being given religion from God liberates his people from slavery of pharaoh. Here, religion does not seem suspiration of poor, but a force which coordinates the whole community to stand for their rights. The story of Exodus shows how a religion played a vital role in changing the life of the children of Israel. As the Old Testament states how religion helped in coordinating people and eventually brought revolution against the mighty pharaoh. While reading the history Buddhism, its founder, Mahatma Buddha, was not a poor man. He came from a royal family and he was a prince. The religion was born in a rich man‘s house. It goes against Marx‘s view that religion is for poor and it will vanish once a better economical conditions emerge. The change which religion can bring in people and most of all in the ruling class could be well appreciated by citing the example of King Asoka in the history of Buddhism. Being a mighty king, he waged many wars, and it was the teachings of Buddhism that stopped him from further bloodshed. This example also shows the power of religion in changing not only ordinary people, but also kings. While going through the history of Islam and Muslims, ample support is present which affirms that religion can bring a revolutionary change in society and people. Before the advent of Islam, Arabs were a small community, mostly nomads; they had no political influence and contribution to human civilization. It is just after Islam; they flourished and became able to set up magnificent civilization in Bagdad and Spain. The above examples illustrate the fact that religion is an independent variable which is able to cause changes. The historical study of religions shows that they emerged in various societies to bring change in those societies. They were not submissive to their social circumstances and systems. That is why most of these religions in their beginning met opposition, criticism, hostility, and prosecution. On Marx‘s understanding of religion, the case should not be the way the history shows us. For example, Mahatma Buddha‘s criticism of his contemporary class based society and of materialism which was prevalent in his time; Jesus‘ criticism of his own society which was full of arrogance and pride; and the Prophet Mohammad‘s (PBUH) criticism of his society for worshiping many gods and practicing many social evils. Religion has created developments in many areas of life and these developments have taken their own path as Weber mentions about the development of capitalism. The teachings of Protestantism mainly led to the development of capitalism and capitalism latter took its own path with its own ethics. In the similar way, Islam gave birth to a special state craft called as Khilafah which in long run turned into monarchical systems with its own principles while at the same time keeping some regard and respect for the actual nature of governing system that emerged in the first generation of Muslims. V. ECONOMY AND RELIGION The relationship between religion and economy as 885 discussed in the above sections of this study shows that there is an interrelationship between religion and economy. It also appears that Weber‘s view supports that religion had a vital role to play in the advent of capitalism, and Marx‘s view suggests that economy has direct impact on religion; his view leads to end of religion when his Utopian economical state is realized. However, as argued above religion is not based on economy, but it has its own existence and effects to social practices. However, there are implications and effects from economy to religious practice and institutions. This does not mean that the religion is a product of economy. In fact, there is a two-way relationship between economy and religion [22]. As economy influence our religious life, in the same way religion also influences economic practices. For example, the multinational companies operate in different countries which have different religions and cultures. These companies try to conduct their economic practices and shape their business operations in consistency and sensibility with cultural values and religions. The impact of economy on religious institutions and practices can be seen throughout the human history. Leaving out the ancient and medieval times, the modern time, beside many other developments, brought the industrial revolution and capitalism. The economical development brought changes in social scene and affected cultural and religious values. The economy has affected all countries of the world at different levels with varied degrees. In many Western countries church attendance as fallen seriously; it is, beside other reasons, because of the economical activities and workplace schedules. The Eastern countries where economical development is considerable, people have transformed their religious life in many ways. Industrialization and corporations have conditioned our way of living and economical changes have put humanity in a different and changing existential mode. How economical development has affected religious practices and challenged the religious lifestyles in almost every part of the world could be illustrated by a report on Singapore that speaks of some effects of economy to religious life. The report states: Modernization and improved education levels brought changes in religious practice. The inflexible work schedules of industrialism, which tended to restrict communal ritual to evenings and Sundays, and the lack of opportunity or inclination to devote years to mastering ceremonial and esoteric knowledge, both contributed to a general tendency toward ritual simplification and abbreviation… Ethnic affiliation was demonstrated by public participation in such annual rituals as processions, which did not require elaborate training or study….Immigrants tended to drop or modify religious and ritual practices characteristic of and peculiar to the villages they had come from. …Many Chinese became more self-consciously Buddhist or joined syncretic cults that promoted ethics and were far removed from the exorcism and sacrificial rituals of the villages of Fujian and Guangdong. …Islamic reformers acted to replace the customary practices (adat) of the various Malay-speaking societies of Java, Sumatra, and Malaya with the precepts of classical Islamic law--sharia…. In the late 1980s, other Chinese white collar and skilled workers were joining the International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [7] Japan-based Soka Gakkai (Value Creation Society, an organization based on Nichiren Buddhism), which provided a simple, direct style of worship featuring chanting of a few texts and formulas and a wide range of social activities. The more successful religious groups, Christian and Buddhist, offered directly accessible religious practice with no elaborate ritual or difficult doctrine and a supportive social group [23]. [8] [9] [10] [11] [12] VI. CONCLUSION The subject of this study was basically to look into the nature of the relationship between religion and economy. Marx‘s historical materialism suggests that religion is just a substructure based on materialism or precisely on economy. Whereas, Weber demonstrates that Protestantism mainly contributed to the spirit of capitalism and its development. The study demonstrated Marx as a reductionist by showing that history of religions is contrary to Marx‘s position. The modest understanding of the issue shows that there is a two-way exchange between religion and economy. They both affect each other in many ways. Economy does influence religious life and institutions. This study puts forward many insights for Muslim policy makers on religion based economy. There are concerns the way Marx looks at the issue, leaving economy overtaking every structure of the society and affecting ideas and outlooks. And on the other hand there are insights in Weber‘s thinking that puts high value on the role of religion in contributing to economy, yet he remains pessimistic believing that once economy progresses it takes its own life and breaks with religion. Both thinkers are pessimistic about the future of capitalism. These same insights could be made relevant to many other social institutions such as education, scientific progress, technology, etc. In short, these concerns and issues demand a continuous intellectual effort from Muslim theorists on religion based economy in making sustainability of religious virtues possible in overall developments in economy. [2] [3] [4] [5] [6] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] Mohammad Manzoor Malik is an assistant professor in the Department of Fundamental and Inter-Disciplinary Studies, Kulliyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (IIUM). He received Alimiyat (BA) and Fazilat (MA) in Shariah with specialization in Islamic law and jurisprudence from Darul Uloom Nadwat-Ul-Ulama, Lucknow, India; in the meanwhile, he also earned BA and LL.B from Lucknow University. He furthered his studies in philosophy and obtained MA and PhD from Assumption University, Bangkok. His research interests are in moral philosophy, applied ethics, and bioethics. His competencies are in history of philosophy, Islamic studies, jurisprudence, hermeneutics, philosophy of mind, and philosophy of religion. REFERENCES [1] [13] K. Marx, Karl Marx: A Reader, ed. J. Elster, Cambridge University Press, 1986, pp. 302. H. Shagor. (2006). Marx and Religion: A Brief Study. [Online]. Available: http://www.mukto-mona.com/Articles/himel_shagor/ M. Hamilton, The Sociology of Religion: Theoretical and Comparative Perspectives, Routledge, 1995, p. 83. M. Weber, The Sociology of Religion, trans. E. Fischoff, Boston: Beacon Press, 1993, p. 220. M. Weber, The Protestant Ethic and The "Spirit" Of Capitalism and Other Writings, trans. P. R. Baehr and G. C. Wells , Penguin Classics, 2002, pp. 1-321. M. Weber, The Protestant Ethic and the Spirit of Capitalism Weber, trans. Talcott Parsons, London: Charles Scribner's Sons., 1950, pp. 53-181. E. Crowell, ―Weber's "protestant ethic" and his critics,‖ The University of Texas, Arlington, 2006. J. Cohen, Protestantism and Capitalism: The Mechanisms of Influence, Aldine Transaction, 2002. K. Samuelsson, Religion and Economic Action: A Critique of Max Weber, trans. E. G. French , New York: Harper Torchbook, 1964, pp. 154. H. M. Robertson, Aspects of the Rise of Economic Individualism: A Criticism of Max Weber and His School, Cambridge, England: Cambridge University Press, 1933, pp. 208. D. Bell, ―The protestant ethic,‖ World Policy Journal, vol. 13, no. 3, pp. 35, 1996. M. Á. Magnússon, ―The economic consequences of religion; max weber‘s ‗spirit of capitalism‘revisited,‖ Bifrost School of Business, 2002. W. S. Hudson, ―The weber thesis reexamined,‖ Church History: Studies in Christianity and Culture, vol. 57, no. Supplement, pp. 56, 1988. D. Howard. The Puritan Gift: Triumph, Collapse and Revival of an American Dream (Hardcover) [Review]. [Online]. Available: reviewhttp://www.amazon.co.uk/review/product/1850434190/ref=dp_ db_cm_cr_acr_txt?_encoding=UTF8&showViewpoints=1 S. O. Becker and Wößmann, ―Was weber wrong?‖ A Human Capital Theory of Protestant Economic History, Department of Economics, University of Munich, University of Munich, Ifo Institute, CESifo, and IZA2007. R. J. Barro and R. M. McCleary, ―Religion and economic growth,‖ Massachusetts Avenue Cambridge, MA 02138: National Bureau of Economic Research, 2003. Singapore Religious Change. The Library of Congress Country Studies and the CIA World Factbook. [Online]. Available: http://www.photius.com/countries/singapore/society/singapore_societ y_religious_change.html N. Bunnin and J. Yu, The Blackwell Dictionary of Western Philosophy, Blackwell Publishing, 2004, pp. 180-733 . A. R. Lacey, A Dictionary of Philosophy, 3rd ed. London: Routledge, 1996, pp. 143. T. Bottomore, L. Harris, V. G. Kiernan, and R. Miliband, A Dictionary of Marxist Thought, ed. 2nd, Blackwell Publishing, 1991, p. 227. K. Marx, Marx on Religion, ed. J. Raines, Temple University Press, 2002, pp. 2-171. G. Dean. (September 1998). Karl Marx's the Origins and Development of Capitalism: A Review. [Online]. Available: http://okusi.net/garydean/works/Origins.html K. H. Marx, Early Writings, trans. R. Livingstone, G. Benton, and L. Colletti, Penguin Classics, 1992 , p. 244. 886 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Multi-Competence, ELF, Learning and Literacy: A Reconsideration Howard Doyle Abstract—Cook’s multi-competence model is taken as a basis for an approach to English education, taking advantage of biand multilingual learners’ competences in other languages. This perspective mirrors what happens in English as lingua franca (ELF) situations and also in approaches to literacy education. In the latter, learners bring to the learning their pre-existing skills, knowledge and attitudes. Further, in the present digital age, learners frequently possess higher digital literacies than teachers, partly because they engage with electronic media and communication channels in their normal lives, which again is part of new multilingual and transnational online cultures. While traditional types of language learning are recommended to be maintained, the utility of bringing local language and literacy practices together with learners’ own knowledge and skills is recommended for current and future learning of English. It is suggested that this approach is appropriate for new digital and other literacies relevant to modern information processing and communications technology. Index Terms—English as lingua franca, learning, literacy, multi-competence model. I. INTRODUCTION Vivian Cook, a British applied linguist proposed his multi-competence model in the early 1990s developed from Universal Grammar theories. Multi competence relates to competence in two or more languages, which traditionally are understood as first and second or other languages (L1, L2, OL). In this paper these a priori distinctions are not presumed. Rather connections are drawn among people‟s multi-competence in more than one language. Following on, Literacy which reflects considerable elements of language use, ELF (English as a lingua franca) and also relevant categorizations of Learning are deduced and drawn. The purpose is to establish coherent ground for a model for language education that is appropriate for meeting local modern and cultural needs. II. MULTI-COMPETENCE Fig. 1. Cook‟s integration continuum of possible relationships in multi-competence (Source: [2]). Points 1 and 3 above, aligning people with L2 competence with monolinguals (ostensibly who lack such L2 competence or linguistic repertoire) are the basis of proceeding discussions and proposals presented later, initially in relation to ELF. However there is yet one more claim by Cook which is also relevant: that multi-competence transcends individuals, affecting a (language) community – the knowledge of more than one language in the same mind or the community [2]. This is a contentious notion, and I believe it requires more investigation than has been done to now. For instance, to The Multi-Competence model has evolved since its early inspiration from Universal Grammar: The term 'multi-competence' was originally defined as 'the compound state of a mind with two grammars'; in the context of that paper, „grammar‟ was used in the Chomskyan sense of the total knowledge of language in the mind (the I-language) leading some people to infer wrongly that multi-competence Manuscript received June 15, 2014; revised August 14, 2014. Howard Doyle is with the Dept. of International Studies, Kochi University, Japan (e-mail:[email protected]). DOI: 10.7763/IJSSH.2015.V5.574 was restricted to syntax. So multi-competence is now usually said to be „the knowledge of more than one language in the same „mind‟. Multi- competence thus presents a view of second language acquisition (SLA) based on the second language (L2) user as a whole person rather than on the monolingual native speaker [1]. As mentioned before, distinction between L1 and L2 dissipates somewhat in the multi-competence view in as far as both influence each other. Cook refers sets of knowledge and skills becoming integrated, as per the continuum shown in Fig. 1 below. These have parallels regarding Literacy, discussed later. However Cook‟s research has used orthodox Second Language Acquisition (SLA) theories as a starting point (and Cook is often cited within that field). His ideas therefore are useful here for trying to present an understanding of unorthodox perspectives from within the orthodox. As such, the core points of the multi-competence model relevant here are as follows: The L2 user has other uses for language than the monolingual, like code-switching and translation The L2 user's knowledge of the second language is typically not identical to that of a native speaker in syntax, vocabulary, etc. The L2 user's knowledge of their first language is in some respects not the same as that of a monolingual L2 users have different minds from monolinguals L2 users have slightly different brain structures [1]. 887 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 what extent can a language acquisition theory with roots in neuro- and psycholinguistics evolve into a model for societal language awareness? My view is that, with regards to language situations in a language community, Cook‟s multi-competency model informs rather than explains. Instead, multi-competency works better explaining the situations of individuals with bi- or multi-lingual consciousness. III. ELF At the start of a book entitled Global Interactions in English as a Lingua Franca, Franca Poppi [3] quotes Seidlhofer‟s [4] common definition of ELF, as Any use of English among speakers of different first languages for whom English is the communicative medium of choice, and often the only option Yet, surprisingly, Poppi subtitles her book, How written communication is changing under the influence of electronic media and new contexts of use. The significance is in the paradox of Poppi projecting her investigation into current and future trends of language use and relevant literacies in digital fields, but relies on a conventional ELF definition referring to English users as „speakers‟. This significance shall become clearer later when the „digital native‟ phenomenon is discussed. ELF also presumes English-plus-alpha. Rationale for this is frequency and ever-present chance of code-mixing and code-switching among varieties of English and also any other local languages. ELF is often seen as a thing or a cultural entity and even as a variety of English on its own [5]. Rather, ELF is better understood as a mode of English use, even governed by context of situation. For instance, people using or who resort to English in communication situations may be conscious of various, even unpredicted institutional, legal, political or other pressures to use English. But in the situation, people are also commonly intent on doing what they need to do, saying what they need to say. ELT discourses also sometimes incorporate ideas about a world lingua franca English variety that may act as a common tongue, which educated or powerful people and of course also native speakers use. For instance, the current Singapore Ministry of Education curriculum document states: At the end of their primary and secondary education, pupils will be able to communicate effectively in English … They will be able to: … Speak, write and make presentations in internationally acceptable English that is grammatical, fluent and appropriate for purpose, audience, context and culture Interact effectively with people from their own or different cultures. … „Internationally acceptable English that is grammatical, fluent and appropriate for purpose, audience, context and culture‟ refers to the formal register of English used in different parts of the world, that is, standard English. [6]. However, leading ELF theorist, Jennifer Jenkins, has proposed that ELF varieties are characterised by core elements of English forms in which people need to be competent in order to be able to engage with English in at 888 least a minimally comprehensible way. Jenkins [7] emphasizes phonological features of English. Yet, unless people have competence with syntactical and lexical aspects as well, use of any kind of English would be problematic or even not possible. Pragmatics awareness is another element, though it incorporates contextual cues and cultural awareness evident in protocols for maintaining face, things which vary far more significantly across cultures. In this sense pragmatic awareness acquired in conjunction with learning another language would reflect Cook‟s idea of multi-competence affecting „the overall system of a [person‟s] mind or a community‟ rather than just a person‟s language knowledge. ELF however presumes that people would have some competence with English and one or more other languages (or with multiple varieties of English). If there is any credence in the multiple-competence model then to engage in ELF is potentially to utilise competences that come with having the option to think in line with, even use, more than one language. IV. LEARNING Following on from ELF, Learning is relevant, in that people would learn English as they would learn any language. Language Learning and language Acquisition are seen as different [8], partly due to the more conscious and focussed character of learning as a process. However in the learning typology below, acquisition is considered alongside learning as leading to the same outcome: obtaining knowledge, skill, competence, with English, language and other things too. Institutional – for instance school-based learning subject to curriculum and language policy (not always governmental, but also corporate, religious, clubs, workplace, etc.). Teaching as a way of learning obviously is pervasive. Institutional learning is also characterised by minimal range of learner choice about the learning. Non-institutional – this learning type is subject to people‟s choice; for instance independent learning, taking advantage of available opportunities and resources, and investing in or creating new ones. Unintentional – contact with or exposure to language in the environment, such as mass media or from people around a person. People „picking up‟ language items, a linguistic sense or awareness, systematically or unsystematically, consciously or unconsciously, can be learning unintentionally. On this point un- or sub-conscious acquisition can be considered to be occurring. The utility of this typology is made apparent below. V. LITERACY Anthropological research in rural Iran in the 1970s by Brian Street [9] showed how literacy practices were evident in communities in which literacy had been presumed non-apparent: in Koranic religious schools with Arabic, in state school education with Farsi and numeratic practices in local urban agricultural markets. He and others draw the literacy practices idea from Heath‟s [10] work in a similar International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 context in isolated mountain communities in south east USA, in which she developed the Literacy Event concept: basically, an event when people interact with written text. A Literacy Practice is what people do in a literacy event. Street, writing in the early 1980s, prefers rightly or wrongly, an „ideological‟ model of literacy that recognizes a multiplicity of literacies; that the meaning and uses of literacy practices are related to specific cultural contexts; and that these practices are always associated with relations of power and ideology, they are not simply neutral technologies [11]. Further, Street adds to his view on cultural specificity of literacy practices by identifying Dominant literacies originat[ing] from the dominant institutions of society. [And] Vernacular literacies hav[ing] their roots in everyday life [12]. A more guarded, even realistic interpretation is that literacy practices often can be culturally specific, but certainly not all. More to the point is that any agenda incorporating literacy education ideally should incorporate relevant practices specific to any given culture or community. This parallels similar latter-day points mentioned in the preceding section about local language influences on local ELF by Canagarajah [13] and Pennycook [14]. VI. NEW MEDIA, NEW LITERACY PRACTICES AND NEW LANGUAGE FORMS It is from here that a key point in this paper can be introduced. People engage in each of the above-listed types of learning at different times in their lives. It is here that the point in Franca Poppi‟s book‟s title – communication „changing under the influence of electronic media and new contexts of use – comes to bear. There are new types of media, new communication goals, purposes and even interfaces. For instance, older people, say currently in 2014 over 25 years of age, including perhaps most teachers, were mostly brought up under the presumed primacy of the need to master skills needed for written text. Over a decade ago, Mark Prensky [15] coined the expression Digital Native, people who grew up with new literacies for new media. A similar term, „Net Generation‟, is mentioned in a recent UNESCO-sponsored document about new literacies [16]. Poppi [3] mentions new ways of reading and writing plus navigating hypertext online as part of these new literacies, which tend to blend traditional print literacies and which may also be used simultaneously. Ironically, if younger people (learners) are the digital natives, older people (teachers) may well be digital non-natives. As the older generation shift to new, digital literacy practices, they become in Prensky‟s [15] words, “Digital Immigrants”. Ryu [17] considers digital natives in his research on online game players who also form interactive transnational communities. After playing games members communicate discussing, inquiring and advising each other in forums and on discussion boards about their electronic games [17]. These communities are characterised by their international and multilingual membership with their accompanying “multiplicity of language” [17], and attendant “multilingual literacy”. Even so, Ryu observed that his subjects “used English as lingua franca, a common language” [17]. Members require digital literacy skills to be 889 able to communicate (let alone play) with each other. He calls on language teachers and education planners to recognize digital literacy and to incorporate use of digital media in curricula. He recommends recognizing digital natives‟ non-institutional language learning and activity as viable, relevant ways to learn, based in these young learners‟ own cultural interests and literacy practices. A similar call is made by Lee [16], though for a more institutionalised structured learning approach. Language as a component of literacy occurs in as far as literacy practices involve engagement with language texts (and with non-language texts too: eg. graphics, video and audio), for which most people purposefully learn language. Another aspect of literacy is meta-cognition and rubrics – ideally a person should be able to know and to articulate what they are doing, most effectively done using language. In this sense also, language – say English – is used also to articulate literacies that people are going to learn (referred to as „Meta-language‟ here). Any relevant syllabus, curriculum document or textbook is an example of this. Many textbooks explaining literacy skills and practices even do so in language that is more complex than actual language required for engaging in those practices. In other words, lesson and textbook explanations can be less comprehensible than what they would teach. With English textbooks this is a problem! This issue affects the utility of institutionalised learning in many, many fields. Further, language and literacies from outside of a given culture can have problematic transfer and take-up by people of that culture. I have tried to demonstrate this earlier with reference to younger digital natives, their relative savvy with new digital literacies and a gap between their non-institutionalised learning and established institutionalised learning apparati administered and preferred by many older education practitioners. What to do about it? Viable solutions are already available. VII. A NECESSARY NEW DICHOTOMIZATION OF ENGLISH In this paper I have tried to show how people can be psychologically set for dealing with language in different ways, given operation of Cook‟s multi-competence model. Not all people though, for instance monolinguals. Yet for a person in a given ELF context, English can be just one available language for communication. For the individual, this condition exists before and during the point when English becomes the common language mode of communication participants for achieving their communication or other goals, to do what they have to do. Further, though earlier twentieth century literacy studies identified multiple traditional literacies among diverse sets of literacy practices which people engage in on a daily basis, people now can select appropriate channels or media and integrate literacies required for their operation. This is noticeable in electronic media and computer mediated literacy practices requiring multiliteracies to navigate successfully. A peculiar characteristic of this technology is the predilection for young people to have learned or acquired necessary literacies in more unstructured ways than through institutional learning, often by need or choice, and also unintentionally. Such communities frequently are International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 outlined earlier. multilingual, and English frequently pervades as common language on online media. This may presume that many or most members bring competence and also literacies from their other language backgrounds. On this last point, Andy Kirkpatrick‟s [18] proposal for a Multilingual Model for teaching English has relevance. Kirkpatrick writes for the context of the Association of South East Asian Nations (ASEAN) for which he is more interested in traditional printed text and spoken modes. At a fundamental level, he notes that While certain features of standard English may be unnecessary for an ELF syllabus, some non-standard features can be useful for lingua franca communication [18]. Kirkpatrick raises two predictable questions providing two unorthodox answers: What variety of English should be taught and how? Rather than focussing on a specific variety of English, … a radical move to teach English as it is used in social contexts [within the ASEAN region]. Who should teach English [?] … suitably trained multilingual teachers with high levels of English proficiency [18]. VIII. CONCLUDING POINTS I do not propose removing existing general English education approaches or infrastructure. That is in spite of their construction more around the cultures and contexts of the learners‟ as a more workable way, rather than based on some foreign or imaginary world standard English variety. To this extent, existing institutional, non-institutional and indeed unintentional learning milieux should remain - people frequently learn what they have to learn in spite of obstacles in their situation. I do propose one step further: making the English secondary to the literacy and other skills or knowledge needed to be learned. Flippant inversion of ESP to make „SPE‟ (Specific Purpose English) is one way to articulate this. Any such particularized program most likely would need a pre-requisite knowledge or a minimum operating English meta-language repertoire for literacies peculiar to the content and learning goals. However, local language and literacy practices can assist this mediation, and scope for incorporating them would need to be included. There is one final issue: can the local – local English variety, local language, local literacy practice, local texts and other cultural artifacts - be used for general English, in an ELF sense? I believe so, along the lines of Kirkpatrick‟s Multilingual Model. There is also the question of teaching/learning lingua franca Englishes outside of any given local community. This is also possible and frequently demonstrated in ELF research. There is a limitation however: in as far as language cultures are defined ethnologically or geographically: these perspectives become secondary as people interact across those cultural boundaries within more newly-formed cultures defined more by mutual interest and purpose, such as business [3], vocation, leisure or religion. How people bring baggage from their own cultures perhaps is more evident in pragmatics aspects of language than in other aspects like syntax, lexis and phonology. These latter aspects are more easily formalised, codified and taught. This characteristic makes these aspects easier to focus on, therefore easier to teach or prescribe. English forms are more easily transferable to a literacy-type learning program, but bring into being just part of the outcome and not an end in themselves. Yet, competence in more than one language can enhance the uptake of another, in ways that the Multi-competence model shows. The concluding point in this paper is that in English education, institutions and also the learners should not shy away from local discourses and other influences, purposes or goals. Instead being able to embrace them in a complementary way can only be more utilitarian than detrimental in a holistic sense. Kirkpatrick refers to an ELT project in Indonesia in the early 2000s [18] involving Australian and local institutional input, producing a syllabus and textbook rooted in the local community, its customs and culture. Yet, the same principles can apply to literacy education, especially if it integrates multiple communication modes and media as electronic literacy practices do. To shift focus in this direction means to shift focus away from traditional or orthodox models of English taught, such as from general or generic English to more localised and more specific modes, practices and contexts. There is already a significant effort directed this way in face-to-face, print and also electronic media: in any Content-based English (often for higher proficiency levels anyway) and also English for Specific Purposes (ESP), These include things like business English [3] and other work or vocational English programs. They commonly and necessarily incorporate de facto literacy components. Significantly also, English that is taught often is contained within an identifiable corpus, or at least with a core corpus of essential English forms and functions. Here lies the proposed dichotomization: Generic mutable English depending on local circumstances. „British‟, „American‟, „Business‟, „World‟, are orthodox adjectives describing these Englishes already. „Local‟ of course is not just proximally local – where a person is. „Local‟ implies real and virtual (eg. digital) communities of which people are members, and people may be members of more than one community at any given time. In this case, the focus would be more on English for its own sake. The second aspect is subsumption of English as a component of literacy practices where appropriate. This can facilitate people learning English as part of what people need or want to learn or do, as opposed to what they do not need or want. I believe both aspects mentioned here are viable within institutional and also non-institutional learning situations as REFERENCES [1] [2] [3] 890 V. Cook. (2012). Characteristics of L2 Users. [Online]. Available: http://homepage.ntlworld.com/vivian.c/SLA/Multicompetence/ V. Cook. (2012 a). Multi-Competence. [Online]. Avaialable: http://homepage.ntlworld.com/vivian.c/Writings/Papers/MCentry.htm F. Poppi, Global Interactions in English as a Lingua Franca, Bern: Peter Lang. p. 15, 2012. International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] A. Pennycook, “Pluralithic Englishes: towards a 3-D Model,” in Global Englishes in Asian Contexts: Current and Future Debates, K. Murata and J. Jenkins Eds., Basingstoke: Palgrave Macmillan, Pennycook specifically refers only to „language‟ but not to „English‟ in his diagrammatic Pluralithic model for ELF, pp. 194-207, 2010. [15] M. Prensky. (2001). Digital natives, digital immigrants. Part 1 On the Horizon. 9(5). Digital natives, digital immigrants. Part II Do they really think differently? On the Horizon. 9(5). (Retrieved on 30 April 2014). [Online]. Available: http://www.marcprensky.com [16] A. Lee, “Literacy and competencies required to participate in knowledge societies,” in Conceptual Relationship of Information Literacy and Media Literacy in Knowledge Societies, A. Lee, J. Lau, T. Carbo, and N. Gendina, Series of Research Papers, World Summit on the Information Society (WSIS) Paris: UNESCO, p. 5, 2013. [17] D. Ryu, “Non-native English speakers‟ multiliteracy learning in beyond-game culture: a sociocultural study,” MERLOT Journal of Online Learning and Teaching, vol. 7, no. 2, June 2011, pp. 231-243, 2011. [18] A. Kirkpatrick, English as a Lingua Franca in ASEAN: a Multilingual Guide, Hong Kong: Hong Kong University Press, 2010. B. Seidlhofer, Understanding English as a Lingua Franca, Oxford: Oxford University Press, p. 7, 2011. H. Doyle, “What is ELF: finding discursive focus for English-as-a-Lingua-Franca Debate,” Research Reports of Department of International Studies, Faculty of Humanities and Economics, Kochi University, 2013. English Language Syllabus 2001, Curriculum Planning and Development Division, Ministry of Education, Singapore, p. 3. Italics mine: the italicized segment is re-produced in English Language Syllabus 2010: Primary & Secondary (Express/Normal [Academic] Curriculum Planning and Development Division, Ministry of Education, Singapore, p. 14. J. Jenkins, The Phonology of English as an International Language, Oxford: Oxford University Press, 2000. S. Krashen, Second Language Acquisition and Second Language Learning, Pergamon, 1981, First Internet Edition December 2002. B. Street, Literacy in Theory and Practice, Cambridge: Cambridge University Press, 1984. S. Heath, Ways with Words: Language, Life and Work in Communities and Classrooms, Cambridge: Cambridge University Press, 1983. B. Street, “Cross-cultural perspectives on literacy,” in Language and Literacy in Social Practice, J. Maybin Ed, Clevedon: Open University Press, pp. 139-150, 1994. B. Street, Cross-Cultural Approaches to Literacy, Cambridge: Cambridge University Press, Quoted in D. Barton, Literacy: an Introduction to the Ecology of Written Language, Oxford: Blackwell 1994, p. 39. A. Canagarajah, “Negotiating the local in English as a lingua franca,” Annual Review of Applied Linguistics, vol. 26, pp. 197-218, 2006. Howard Doyle comes from Sydney in Australia, Currently he is an associate professor in the Department of International Studies at Kochi University in Japan. His research interests are the ecology of English in the world, language and literacy education, pragmatics and text analysis. 891 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 A Review on Drivers and Barriers towards Sustainable Supply Chain Practices Mee Yean Tay, Azmawani Abd Rahman, Yuhanis Abdul Aziz, and Shafie Sidek II. SUSTAINABLE DEVELOPMENT Abstract—The rising environmental concerns are encouraging consumers to have greater awareness of their purchase decisions. Firms are implementing measures geared to offering green substitutes for traditional products and services. However, the effort towards sustainable supply chain management (SSCM) is not as straightforward since organization would face obstacles. The aim of this paper is to identify the barriers and drivers towards the implementation of the sustainable supply chain management (SSCM). Through the review of the literature, it was found that there are various factors that have been documented to influence an organization in making the decision towards SSCM implementation. The term, sustainable development has evolved through the powerful lobbying of the environmental movement over the past 30 years. Bruntland’s definition of sustainable development has become widely used. It defined sustainable development as invoking the needs of future generations counterbalanced to the current unmet needs of much of the world’s population [8]. As a general concept, sustainable development encompasses three fundamental approaches: economic, environmental, and social developments, which are interrelated and complementary [8]. The focus of research in sustainability has shifted from local optimization in a single organization to that of the entire supply chain [9], [10]. Moreover, sustainability has become a Index Terms—Green, sustainable, supply chain, drivers, barriers. lasting movement that has started to impact on how we do business, buy products and even choose our leaders. Environmental I. INTRODUCTION sustainability is a key issue for human societies throughout the 21st century’s world. It can be defined as meeting the needs of the present without compromising the ability of future generations to meet their needs [11]. As environment sustainability is attracting more attention, the literature on SSCM practices focusing on environmental performance has created a stream known as green supply chain management [12]. It is not simply about reducing the amount of waste of production or using less energy, but is concerned with developing processes that will lead to businesses becoming completely sustainable in the future. The communities must not only be environmentally sustainable, they must be also socially sustainable. [13] state that social sustainability should be seen as: “A process for creating sustainable, successful places that promote wellbeing, by understanding what people need from the places they live and work. The literature has addressed the social dimension of sustainability by investigating various social aspects such as community issues, corporate governance, diversity considerations, employee relations, human rights and diversity, educational and ethical considerations, training and development and safety [14]-[16]. It is far more difficult to quantify than economic growth or environmental impact and consequently it is the most neglected element of triple bottom line reporting. Despite the business is large or small, they can actually contribute to social sustainability such as to improve local and global social conditions of workers, their families, communities and society at large. Economic sustainability assesses various aspects of SCM focusing on ensuring healthy cash flow, good profit margins and a proper return on investment, business performance improvement and competitive advantage [17], [18]. Based on the literature on the economics of sustainability, it Previous research suggests that the implementation of environmental initiatives for any company is an expensive cost which trickles down through all levels of the firm [1]. Consumers and companies alike are consequently have to be more willing to pay premium prices for green alternatives [2]. As with manufacturing firms, management is concerned that commitment to green initiatives will reduce profitability at the expense of actual environmental performance [3]. Besides that, managers’ commitment to environmental investments in new greener markets will provide the firm with the innovation to gain a competitive advantage quickly [3]. Several multinational firms in diverse service industries have announced initiatives to going green in products sold, or in production processes. However, service firms consider the conflicts of diverse stakeholders, including customers, employees, suppliers, regulators, governmental agencies, and stockholders and their reactions to make green initiatives. These groups establish conflicting priorities for management’s policies - high return on investments, high quality products and prolonged profitability [4]. Thus, organizations face barriers and drivers to sustainable supply chain management [5], and these can be either internal or external challenges to the organization [6], [7]. The objective of this paper is to highlight the drivers and barriers towards sustainable supply chain practices by firms. Manuscript received May 19, 2014; revised July 20, 2014. M. Y. Tay, Y. Abdul Aziz, and S. Sidek are with the Faculty of Economics and Management, Universiti Putra Malaysia, Selangor, Malaysia (e-mail: [email protected], [email protected], and [email protected]). A. Abd. Rahman is with the Halal Product Research Institute, Universiti Putra Malaysia, Serdang, Selangor, Malaysia (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.575 892 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 situation, organizations could face barriers and drivers to implementation of SSCM [5], and these can be either internal or external to the organization [31], [32]. For instances, the causes that for firms to engage in SSCM can be varied, with some firms being driven from within by their top management to participate themselves or not in sustainable supply issues, and others responding reactively to outside influences such as stakeholder pressures, customer requirements and the like. Some of the internal drivers are on broad organizational issues including having top management commitment [33] and a supportive culture [34], [35]. The involvement of employees is also beneficial [36] including middle management [37]. SSCM is also benefited by adopting an Environmental Management System (EMS) [38]-[40]. Proactivity in SSCM may lead to firm competitiveness [41], [42] or help manage reputational and environmental risk [43]-[46]. Looking more specifically at the purchasing and supply function, developing capabilities is important [12], [47], [48], and specifying a sustainable SCM strategy is of benefit [6], [36], and ensuring it aligns with corporate strategy [49], [50]. Other internal corporate social responsibility (CSR) practices can influence SSCM [51]. emphasizes utility, for which a value is computed [19], [20]. The costs of protecting the environment are frequently not onerous and in many instances, the cost savings from using resources more wisely and the reputational advantage in attracting customers from being known as a “green” organization increase organizational profitability [21], [22]. III. SUSTAINABLE SUPPLY CHAIN MANAGEMENT The supply chain conceptually covers the entire physical process from obtaining the raw materials through all process steps until the finished product, directly or indirectly, reaches the end user as well as the associated information flows. In addition, most supply chains consist of many separate companies, each linked by virtue of their part in satisfying or fulfilling the specific need of the end consumer. In the supply chain, it is not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers, and customers themselves. Supply chain management (SCM) concept had been initiated in 1980s. The topic of sustainability in the context of SCM has been discussed using a number of terms in the literature. Sustainability has become a global concern and hence motivated organizations are revisiting their supply chain operations taking into consideration the environmental and social impacts of their supply chains [23]-[25]. In the recent years, this has given rise for the academic is embracing new term that most closely link sustainability and SCM concepts are green supply chain management (GSCM) and sustainable supply chain management (SSCM) [26]. From the study done by [27], the analysis results shows that integration of sustainability into SCM began by focusing on merging “green” considerations with SCM practices. Thus, SSCM is the extension concept of GSCM. Ref. [28] defined SSCM as the strategic, transparent integration and achievement of an organization’s social, environmental and economic goals in the systemic coordination of key inter-organizational business process for improving the long-term economic performance of the individual company and its supply chain. In addition, [5] refers to SSCM as the management of material, information and capital flows as well as cooperation among companies along the supply chain while taking goals from all three dimensions of sustainable development such as economic, environmental and social, into accounts which are derived from customer and stakeholder requirements. People recognized that profits and profitability were the only element in the long-term success of businesses and the economic as the new economic order unfolded [29]. Also important are the stakeholders and the environment. TABLE I: DRIVERS TOWARDS SUSTAINABLE PRACTICES Internal Drivers/ Enablers 1. People issues i. Top management commitment [33], [66]-[68] ii. Employee involvement [36, 66] including middle management [67] iii. Culture [35] 2. Strategic issues i. Alignment of company strategy with purchasing/ supply strategy [49], [50] ii. Company sustainable SCM strategy [6], [36] iii. Competitive advantage/ firm competitiveness [41], [42], [69] iv. Risk management: Reputational and environmental risk [44]-[46], [70] i. Performance management: EMS adopters [38]-[40] i. Organizational size [6], [33], [71], [72] 3. Functional issues Purchasing and supply function: Capabilities within purchasing and supply function [47], [48], [73] Other internal CSR practices influencing SCM [51] External Drivers/ Enablers 1. Government Government policy [43] Regulation [33], [42], [64], [66], [74] 2. Competitors Competitors [60], [61], [66], [74] 3. Customers Customers [45], [53], [54], [66] 4. Suppliers Collaboration with suppliers [55]-[59] 5. Investors Pressures from investors [65], [73] 6. NGOs Influence of NGOs [45], [48] Sources: Authors compilation. A. Drivers towards SSCM SSCM incorporates with variety of concepts such as environmental or green supply chain, where firms seek to minimize negative environmental impacts in their supply chains. Firms differ in what causes them to engage in SSCM, with some firms being driven from within by their top management to engage in sustainable supply issues, and others responding reactively to external influences such as stakeholder pressures or customer requirements [30]. In this External drivers come from a range of stakeholders. Large customers may influence smaller suppliers to meet SSCM practices [45], [52], [53], and exert pressure in the supply chain [54]. Collaboration with suppliers is important for 893 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 SSCM [55]-[59]. SSCM can enhance competitive advantage [60], [61]. Governments are influential through policy [62], [63] and regulation [33], [42], [52], [64]. NGOs exert pressure on firms [45], [48], as do investors [65]. Firms which behave proactively on environmental issues might be able to reap strategic advantage by foreseeing opportunities and problems throughout the entire chain. From the supply chain perspective, the market becomes a more plausible means of environmental improvement. From these observations, there are 3 main factors that relatively have high impact to an organization on the execution of SSCM which are (I) government, (II) employee and also (III) consumers. Table I summarizes the drivers for SSCM practices. triple bottom line [77]. Additional, lack of top management commitment is a major reason behind failure of quality improvement efforts [78] in the execution of SSCM, and unless management is fully committed to service excellence, any improvement efforts are doomed to failure from the start [78]. A focus on cost reduction can run counter to SSCM [33]. Looking at the purchasing and supply function, SSCM can be hindered by a lack of training [79], [80] and understanding [80] and having other SCM priorities [81]. Moreover, increased investment in green products, however, concerns many buying firms which believe that greater commitment to environmental programs increases total purchasing costs and subsequently decreases their competitiveness. As the consequences, a firm’s strong environmental commitment results in added costs, which put the firm at an economic disadvantage as compared with other less environmentally responsible firms [33]. Another difficulty associated with formulating a green purchasing strategy is that green purchasing may reduce the pool of qualified suppliers due to stricter environmental quality standards [33]. External barriers include consumer desire for lower prices [82], competitive pressures [80], and “green washing” or PR exercise [83], [84]. Despite the growing attention, there have been criticisms and scepticisms of the adoption of environmental supply initiatives as being reactive to regulations [33], [83]. Government regulation can inhibit SSCM [86], as can a lack of commitment amongst suppliers [7], [67], and industry type [33], [86]. Table II summarizes the barriers of SSCM practices. B. Barriers of SSCM Moving to barriers to SSCM, a distinction can be drawn between large and small firms, with larger firms more likely to engage in SSCM [6], [33]. Generally, size is one of the most important firm characteristics expected to influence the adoption of green initiatives. According to [75], he also found that firm size is an influence factor for firm to practice on SSCM, bigger size firm tend to be more willing to participate in green supply chain initiative. TABLE II: BARRIERS TOWARDS SUSTAINABLE PRACTICES Internal Barriers 1. People issues i. Lack of management commitment [33] 2. Strategic Issues i. Resources: cost [33] ii. Performance measurement: traditional accounting methods [77] iii. Organizational size: smaller firms [75] iv. Financial, Technical, Information, Managerial and Organisational [75] 3. Functional issues i. Purchasing and supply function: a. Lack of training [79], [80] b. Lack of understanding of how to incorporate in purchasing [80] c. Other SCM priorities [81] ii. Lack of corporate structures and processes [7], [11], [32], [87] IV. CONCLUSION A SSCM strategy requires companies to adopt environmentally friendly purchasing, including taking into consideration the purchasing of materials that consist of less environmentally harmful elements, the use of fewer materials and more renewable and recyclable resources to deliver to the end user. Along the supply chain, suppliers, management and customers can influence the practices of an organization to make development more sustainable for the future. Collaboration with suppliers is important for SSCM [55]-[59]. Strategy research suggests that changes come not only from the top, but bleed through every aspect of the company, concluding that managers have a duty to the environment [1], [90]. Meanwhile, employees’ commitment to environmental concerns may subsequently increase increasingly identify with the company’s objectives [91], [92]. In conclusion, several initiatives can be undertaken to help firms adopt SSCM. Furthermore, focusing on supply chains is a step towards the broader adoption and development of sustainability, since the supply chain considers the product from initial processing of raw materials to delivery to the end customer [10]. As business move towards sustainability as key for competitive advantage and higher performance, they will need to develop even more collaborative and cross-functional supply chain teams. They will also benefit from exploring new business models with their suppliers, External Barriers 1. Government i. Regulation [85] 2. Competitors i. Competitive pressures [80] 3. Customers i. Consumer desire for lower prices [82] ii. Poor supplier commitment [7], [68] 4. Media i. Green wash [84] 5. Sectoral i. Less regulated industries [33, 86] 6. Organization i. Policy and Market Issues [87] 7. Technology i. ICT [89] Sources: Authors compilation. Internal barriers include a lack of supportive corporate structures and processes [7], [10], [11], a lack of management commitment [33], [76], and a reliance on traditional accounting methods, which do not facilitate reporting on the 894 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 [23] N. Capaldi, “Corporate social responsibility and the bottom line,” International Journal of Social Economics, vol. 32, no. 5, pp. 408-423, 2005. [24] C. R. Carter and P. L. Easton, “Sustainable supply chain management: Evolution and future directions,” International Journal of Physical Distribution & Logistics Management, vol. 41, no. 1, pp. 46-62, 2011. [25] A. 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International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 corporate reputation. Dr. Yuhanis research work has appeared in marketing and management as well tourism Journal such as Marketing Intelligence and Planning, Social Responsibility Journal, Journal of International Food and Agribusiness Marketing, International Journal of Economics and Management, and Journal of Educational Travel. Dr. Yuhanis currently serves as one of the associate Journal editor for Asian Journal of Case Research (AJCR) and IJEM (International Journal of Economics and Management. Mee Yean Tay was born in year 1988 in Batu Pahat, Johor, Malaysia. She received her bachelor degree major in German language and minor in management from Universiti Putra Malaysia (UPM) in year 2010. She obtained her master of business administration (MBA) from in UPM in year 2013 with a major in human resource management. Upon her completion in MBA, she continues her Ph.D. in business economics in UPM. Her current research interests include sustainable supply chain management and the implication on performance. Shafie Sidek is a senior lecturer in Faculty of Economic and Management, Universiti Putra Malaysia. He holds bachelor of engineering in electrical, electronics and system and master of business administration from Universiti Kebangsaan Malaysia, and doctor of business administration from The University of Newcastle, Australia where his research specializes in entrepreneurship, innovation and technology management. He is currently a co-researcher at Advance Technology Institute (ITMA) for enhancing productivity and sustainability of Palm Oil Milling Industry in Malaysia focusing on the economic, social and environmental impact of palm oil milling technology. Azmawani Abd Rahman is an associate professor and deputy dean for research and graduate studies at Faculty of Economics and Management, Universiti Putra Malaysia (UPM). She holds a bachelor of science in finance from the University of South Alabama, United States and PhD in operations and technology management from the Aston University, United Kingdom. Currently she is an associate researcher at Halal Product Research Institute, UPM. She has published research papers in refereed journals which include Transaction on Engineering Management (IEEE), Journal of Manufacturing Technology Management, and International Journal of Production Research. Her research interests are in the areas of advanced manufacturing technology management, manufacturing supply chain management, Halal product and tourism supply chain management, and organizational culture. Yuhanis Abdul Aziz is an associate professor at the Department of Management and Marketing, Faculty of Economic and Management at University Putra Malaysia. She received her PhD degree in business and management from the University of Nottingham, UK. Her research interests cover a range of area in services marketing which includes service quality and customer satisfaction, customer experience management, branding and tourism and hospitality marketing. Additionally, she has carried out research in the areas of corporate communication and 897 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Environmental and Social Crises: New Perspective on Social and Environmental Injustice in Octavia E. Butler’s Parable of the Sower Maryam Kouhestani depiction of environmental and social crises in Parable of the Sower. Abstract—We are living in a world of environmental and social crises which justice is under a grave threat all over the world. In Parable of the Sower, Octavia E. Butler indicates a world thrown into chaos by environmental and social disasters, a world that has forced people to dramatically change the way they live. This article attempts to expose and critique social and environmental justice issues with utilizing Butler's critical view. Butler delineates the features of our social and ecological dystopian society and by means of that facilitates reader identification. Through her novel, Butler forces us to reflect on real world instances of environmental degradation and social inequality. II. NEW PERSPECTIVE ON ENVIRONMENTAL INJUSTICE In Parable of the Sower, Butler creates a world in which the social crises of our time have rapidly moved toward destruction. Social and environmental disasters severely threaten the survival of humans, the Earth, and all its existing creatures. Most of Butler’s critical views are centered on exposing human disasters, whether human on human or human on the environment, which threaten our society. Hence, Butler reveals the realities of the social injustice of our time through Lauren’s viewpoint who is the narrator of the story. Lauren critiques her present situation and refuses to accept dominant ideologies that allow the few to rule over the many. In this society, humans and the environment move toward deterioration. Rachel Stein, in the introduction of her book New Perspective on Environmental Justice: Gender, Sexuality and Activism, argues that environmental justice activists and scholars attempt to make a connection between ―race, class and [the] environmental ill‖ to show that communities composed of racial minorities and the poor suffer more from environmental ills than those who are white or belong to wealthier communities [2]. Stein likewise suggests that another basic group that has received scant attention are women, especially women of color and working-class women, who considerably suffer from societal ills. Similarly, ecofeminists have particularly examined the connections among patriarchal ideology, racial discrimination, and environmental decline. The ideology that shows the value and superiority of white people, men, and the rich over the rest of society, meaning those of colored skin, women, and the poor, is utilized to justify the destruction of the society and environment in the name of progress. As Greta Gaard states, ―at the root of ecofeminism is the understanding that many systems of oppression are mutually reinforcing. Building on the socialist feminist insight that racism, classism, and sexism are interconnected… between those forms of human oppression and the oppressive structures of speciesism and naturism‖ [3]. Therefore, studying the area of environmental justice allows us to realize the interconnection between various forms of oppression, which prompts scholars to examine various ideological systems, such as science, technology, religion, and humanism, to demonstrate how these systems function in the current situation. Parable of the Sower criticizes these ideologies and shows how society is deeply involved in this system. Lauren is a Index Terms—Environmental degradation, Social injustice, Neo-Slavery and Spiritual changes. I. INTRODUCTION We are living in a world of environmental and social crises which justice is truly under threat all over the world. Octavia E. Butler in Parable of the Sower (1993) depicts and critiques the social crises and environmental degradation of our time. She argues that human beings are destroying their life by demolishing the environment and expanding the social injustice. In an interview Butler criticizes our society and states that ―the greenhouse effect has intensified and there has been a certain amount of starvation and agricultural displacement. There are real problems. Some of our prime agricultural land won’t be able to produce the crops that it’s been producing… These are big problems‖ [1]. She views the future with many environmental and social problems like global warming and shortage in water supply and natural resources. The connection Butler makes between environmental disaster and social injustice in her novel demonstrates that our society already disproportionately victimizes the powerless groups –racial minorities, women, the poor, homosexuals and so on– with environmental degradation. Furthermore, her discussion of social inequality and spirituality reveals some of the roots of social injustice. The purpose of this paper is to study some of the issues of environmental degradation and social injustice by providing a focused look at Butler’s Manuscript received June 12, 2014; revised August 15, 2014. This work was supported in part by University of Malaya – Malaysia. Paper title: Environmental and Social Crises: New Perspective on Social and Environmental Injustice in Octavia E. Butler’s Parable of The Sower. Maryam Kouhestani is with the English Literature Department, University of Malaya, Malaysia (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.576 898 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 sharp critic of the American Christian tradition. Although she is the daughter of a Baptist preacher, Lauren has totally lost her faith and does not believe in her father’s God. She cannot reconcile her observations and experiences with what she has been previously taught about biblical scripture. All Lauren sees and feels are disgusting: suffering, hatred, violence, and murder. She then asks, ―Is it God? Most of the dead are the street poor who have nowhere to go… Where’s the safety for them anywhere? Is it a sin against God to be poor?‖ [4]. Lauren questions the connection between poverty and suffering and believes that the poor suffer much more than any other sector in society. Lauren asks if God is only for rich or ―how will God… behave toward us when we’re poor?‖ [4]. Butler wants to involve her reader in environmental crises to show how those in power, namely, the church and the government, use religion to deceive the illiterate and the poor by promising them that if you suffer in this world, God will give you Heaven. Through these claims, those who are in power are able to dominate the poor and enslave them for the benefit of those in power. Lauren believes that the church uses God to justify the poverty of some and the wealth of others. Lauren’s doubt in Christianity stems from her inability to believe how God possibly allows several terrible things to occur to so many innocent and naïve people. Lauren is disappointed by the passivity of the Christians around her, which causes her to wonder why oppressed communities do not try to change their lives. Instead of hiding behind the walls and waiting for destruction, these communities can act to improve their lives. Lauren then attempts to encourage the community act and change their lives. She starts to share her idea with her close friend Joanna, telling her, ―we can get ready… for what’s going to happen, get ready to survive it, get ready to make a life afterward. Get focused on arranging to survive so that we can do more than just get batted around by crazy people, desperate people‖ [4]. Lauren believes that the only way to save the community is through efforts to change the situation. However, the desperate and passive community does not have the ability to accept sudden change. Joanna gets scared of Lauren’s words and tells her mother. Lauren’s father later hears about the tale from other people and warns Lauren, ―These things frighten people. It’s best not to talk about them‖ [4]. Although the father knows that Lauren is right, he thinks that people do not have the ability to accept the truth and that sometimes people in society deserve their bad fortune as they accept their circumstances and choose peace and comfort rather than attempt to change their situation. Change comes with resistance, and people who want change or reformation must have the ability to insist on their ideology. Lauren is extremely frustrated that the community does not listen to her; thus, she prepares herself for a journey to leave the place and find a new society. Lauren’s ideology is very different from those who are older than her in the Robledo community because she has no memory of how American society was in 20th century as she was born in 21st century. The community elders talk about the past as ―the good old days‖ when people were wealthy and safe [4]. Adults believe that reconciling themselves with the present situation is difficult as they had experienced a time when ―there were churches all over the place and too many 899 lights and gasoline was for fueling care and trucks instead of for torching things‖ [4]. Lauren blames the previous generation for the environmental decline. She knows that if those generations had not wasted natural resources, then the people of her generation could have lived in better conditions. Furthermore, because Lauren’s generation lives with fewer sources, shortage in gasoline, water supply, and others, they can adapt themselves to life. In contrast, for those who experienced the previous lifestyle, living in this terrible condition is difficult. Indeed, when Lauren’s stepmother remembers her past life, she tells Lauren that she misses those good days. Lauren thinks differently and sees society’s losses as a positive aspect, discovering a potential for change in society. A. Earthseed Lauren thinks that society requires a new sense of spirituality different from Christianity to encourage people to change their lives. Lauren therefore creates and forms a new spirituality, a religion she calls Earthseed, which is something that she believes society requires to make changes and take action. We gain knowledge of this religion through Lauren’s notes. Earthseed is a religion of action, which negates the Church and its passive behavior. Her spiritual notes are in verse, in which she writes, ―All that you touch/ You Change. / All that you Change/ Change you. / The only lasting truth/ Is Change. / God/ Is Change‖ [4]. Lauren believes in a God that can change whatever is wrong and change inequality, injustice, and the environment to a better place. Lauren’s religion is not passive, but one that emphasizes the importance of action and independence. Earthseed is a religion that assigns people the responsibility to create a better destiny. As Lauren says, ―there has to be more that we can do, a better destiny that we can shape‖ [4]. In other words, Earthseed is a reformation against Christianity; it is a religion that refuses the destruction of the Earth and the injustice of the human race. Butler uses religion to criticize fundamentalist Christianity and its destructive role in society. Butler’s dystopian narrative is related to the reader in the form of Lauren’s ―personal journal and a theological and political manifesto‖, which shows the terrible world of the 2020s and her self-reflexivity in a collapsing society [5]. Butler initiates Earthseed as a religion against Christianity to show that religion is not passive by nature, and that it can be dynamic and constructive. Butler uses religion and history to reveal the reality that those in authority use people’s faith and beliefs to have a dominant influence over them. Foucault argues that the religious body is shaped by belief in a non-binary society in which a theological idea thoroughly covers the surface of the body [6]. Therefore, people accept everything in the name of religion, and this acceptance connects the body and religious belief. Foucault explains that the spiritual body is redefined through the ―modern soul‖, which is similar to how disciplinary practice shapes the body [6]. Foucault mentions that in this connection between body and soul, the coordination of religious practices is a dualistic challenge to develop its force on both sides [6]. Butler truly shows the interconnection between body and belief in her work. For instance, when Lauren starts to talk about her new International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 ideology, she receives an unpleasant reaction because for people whose lives are still rooted in the church, any idea against their belief is unacceptable. The souls of such people are totally connected with their beliefs. As Lauren’s father says, ―these things frighten people. It’s best not to talk about them‖ [4]. B. Space Travel Lauren realizes that understanding how to deal with this frightening life requires clarifying what she believes and informing people of their terrible condition. Hence, Lauren understands that the body is always the target of belief and that changing people’s lives entails changing their beliefs. In this perspective, Lauren observes how her family, friends, and neighbors are suffering, and hopes that one day, people will ―benefit from her version as a materialist and activist spirituality‖ and seek to achieve control over society in the name of a transcendental endeavor [5]. However, Lauren thinks that merely surviving suffering and continuing their lives as before is inadequate while ―things get worse and worse‖ [4]. She believes that if people live their lives in this manner, then someday they will lose everything and become weak, poor, and hungry; they will be unable to even protect themselves. ―Then [they]’ll be wiped out‖ [4]. Therefore, Lauren believes that a ―collective responsibility for Change‖ should be present, which is based on her ―spiritual discipline‖ that moves toward a better destiny and a new way of life [5]. Lauren develops and refines her religion of survival and transformation through her writing. She believes that writing will ―keep [everything] from going crazy‖ and works to help the bodies survive and transform the minds rooted in human history [4]. Finally, Lauren realizes that space travel, one of the key elements and cultural opportunities of her time, carries the potential for change and expands humanity’s self-realization and self-respect through ―temporal solidarity and a cosmic transcendence‖ [5]. As Lauren explains, ―space exploration and colonization are among the few things left over from the last century that can help us more than they hurt us‖ [4]. For Lauren, space travel is mingled with heaven, pointing out that ―space could be our future‖. This statement could mean that darkness will be over and that it is a departure for liberty in the ―North‖ that she seeks particular promised lands. At this stage, Lauren is looking for utopia; she proceeds to develop a spiritual and political discipline in a decision to move from her town to survive and go to a place to establish a new community in which people can regain control over their lives. This goal represents Lauren’s ultimate aim of departure from a place that is under the colonization of another. She plans to move from suffering and destruction to a new community without any pain and depression. Lauren thinks that perhaps people will one day be able to leave Earth and live on other planets. The name ―Earthseed‖ contains the essence of her ―dialectical plan‖, from seeking change to renewing the Earth [5]. The Earth contains the cosmos and Earthseed shows all of the stages of Lauren’s desire. Lauren looks for a promised future and views the present as a time of survival and a ―time for building foundations — Earthseed communities — focused on the Destiny‖ [4]. Right from the first pages of the novel, Lauren resists the social chaos of feudalized capitalism. As she explores the situation, Lauren 900 understands that the problem is not localized in the place or country she lives in, but it is a global disaster. She writes that the ―world is in horrible shape. Even rich countries aren’t doing as well as history says rich countries used to do‖ [4]. From this point on, we understand that Lauren’s (or Butler’s) narrative works between her prophetic view that seeks a utopia in history and an apocalyptic view that comes from history. The reader achieves this realization at the end of the novel. The narrator strongly believes that one day, humans will achieve salvation and security in this world. However, the reader finds out the lack of hope for a better society. III. NEO-SLAVERY AND SOCIAL INJUSTICE A review of the history of the United States shows that in the 20th century, several industries started establishing towns where the said industries were being built. Numerous factories were established near these industrial towns in the suburbs or far from the cities. In Parable of the Sower, corporate towns such as Olivar refer to the history of the United States. Lauren states that ―there are still people in Olivar, who are uncomfortable with the change. They know about early American company towns in which the companies cheated and abused people‖ [4]. Lauren and her family, except her father, believe that working in Olivar presents a chance for a better life because it is a rich town with many large companies. Parable of the Sower is a novel that depicts a huge gap between the poor and the rich, in which private companies such as KSF are so powerful that people have to work for them if they want to exist comfortably. In these companies, workers are not substantially paid. Instead of money, the workers receive vouchers and a place to live. Those who work for the companies have to live in gated communities. Lauren explains the situation: ―wages were paid, but in company scrip, not in cash… Workers had to pay for food, for clothing… for everything they needed, and, of course they could only spend their company notes at the company store. Wages — surprise! — were never quite enough to pay the bills‖ [4]. Lauren’s stepmother wants to go to Olivar because she believes that the town is far more developed than their own town, Robledo. However, Lauren’s father rejects the idea of going to the company town. He says that ―Freedom is dangerous… but it’s precious, too. You can’t just throw it away or let it slip away. You can’t sell it for bread and pottage‖ [4]. Butler urges her readers to refuse the utopia established by companies, which she shows to be a false utopia that smoothly enslaves its people. In Butler’s interview in Crisis magazine, she suggests that slavery is occurring in American society in the present time, as ―people have been held against their will and forced to work after having been seduced by lies about good salaries and that sort of thing‖ [7]. She remarks that in the North of the United States, this sort of slavery happens mostly to the Hispanics, whereas in the South, the same thing happens to the Blacks. This statement means that slavery never vanished, and that the United States currently faces neo-slavery. Butler adds that these people cannot leave their work. If they do, they are beaten and killed. Indeed, Butler reveals in her fiction what we refuse to see in International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 the real world. She believes that people are not thoroughly aware of the occurrences around them. Lauren’s father believes that people living in Olivar are unaware of the existence of slavery because the companies never let those people realize their own situation. The companies give their people whatever they need to ensure their comfort and satisfaction, never understanding that they have lost their freedom. In this system, workers are exploited by the company they work in and have no way out. Butler critiques this economic oppression of workers who are not paid or are underpaid and receive vouchers instead of money as a sort of invisible slavery. To Butler, the excessive rights received by companies from the government have never existed before in the history of the United States. She believes that the state is losing its power and position and that over the years, these companies have become more powerful and have achieved more rights to control their workers. Workers were historically protected by the government against the violation of companies. Today, however, many companies gain more rights than individuals, which give them more authority to control their employees and increase the difficulty for the employees’ voice to be heard. This ineptitude of the government and the power of companies drive the people to throw themselves at the gate of Olivar for lower salaries but safer lives. Butler views that the future is worse than the present because power is decentralized, and the government is too weak to provide security for its people. Butler believes that this desire to trust capitalism to protect people from social violence is a dystopian vision. How can people possibly trust capitalism, which only thinks of its own benefits and uses employees as an instrument to expand its commercial power? Parable of the Sower shows a form of slavery in which slaves know that they are imprisoned. Lauren talks about a new form of slavery popular in this futuristic time, known as ―debt slavery‖, in which companies provide workers with room and board; therefore, the employee owes money to the company. The employees cannot leave their work or the community until their debts are paid. Lauren describes the life of these employees through Emery Tanaka Solis’ miserable story. Emery is 23 years old, a mixed-race woman of Japanese and Black parents who escapes from the company with her elder daughter after the death of her Mexican husband. She is obliged to work for the company with a very low salary to pay her husband’s debt. However, the company takes away Emery’s two sons as payment. She cannot tolerate the oppression and runs away. Lauren exposes how in the future, life can be exchanged for money, and how a company can own an individual’s life. In her Crisis interview, Butler mentions that this sort of slavery can be known as ―throw-away labor‖ [7]. She remarks that some American companies, especially in Mexico, employ cheap labor without following labor laws. Such companies employ people but make no arrangements for their safety. The employees may be poisoned with chemicals or injured by equipment, among other things, but they have to live in this horrible condition. These companies do not acknowledge any responsibility, they only take advantage of these people as long as they can, and throw away the workers after a certain time. In Parable of the Sower, Butler uses Olivar to criticize the 901 influence of capitalism on contemporary society. Through the dialogue among Butler’s characters, we realize that the economic situation of the early labor exploitation in the United States has returned. Lauren’s father explains that companies in Olivar sound ―half antebellum revival and half science fiction‖ [4]. He distrusts these companies because in exchange for security, room, and board, they take away individual freedom. Butler criticizes company towns that deceive people by saying that they will provide security and give the people support and money. She reveals that Olivar does not care for the health or economic situation of its workers. Therefore, Butler expresses the danger of giving up individual rights and losing one’s freedom. Dystopian novels always reflect a catastrophe of a certain time or of the near future. As Lauren remarks, perhaps cities will be controlled by large companies in the future. She believes that the ―company‖ was always a ―subgenre‖ of science fiction, in which the hero attempts to overthrow or escape the company. The so-called hero ―fought like hell to get taken in and underpaid by the company. In real life, that’s the way it will be. That’s the way it is‖ [4]. Therefore, the reader realizes the danger of exchanging security for freedom. Lauren’s awareness of social injustice increases as the novel progresses. When Lauren leaves Robledo and starts her journey to the North, she meets different people with miserable destinies that reflect the dystopian environment and social crises of our time. The first people Lauren meets and gets to know in her journey are a mixed-race family called the Douglases that consists of an African-American husband, his Hispanic wife, and their son. Lauren learns about neo-slavery and the evils it entails through this family’s experience. Although the Douglases, Travis and Natividad, do not seem to be slaves by name, their sad experience reminds Lauren of the revival of slavery in the late 20th century. Travis presents a sad picture of modern slavery through his story. His mother had to work ―as a live-in cook‖ after his father died [4], and she taught him how to read and write. Travis explains that his mother worked for a man who had a large library but forbade Travis from reading any books. His mother then sneaked the books to him so that she could teach him how to read. When Lauren hears this story, she says, ―Of course. Slaves did that two hundred years ago. They sneaked around and educated themselves as best they could, sometimes suffering whipping, sale, or mutilation for their efforts‖ [4]. Travis’ story shocks the reader because it is reminiscent of the 19th century slavery in modern time. His story reveals a resurgence of slavery when he continues that his wife, Natividad, was also a maid working for the same master his mother worked for. Lauren views the story as a strange event of our time when she says ―the son of the cook marrying one of the maids. That was like something out of another era, too‖ [4]. Her surprise is complete when she understands why the couple finally left the master’s house. He says that ―the old bastard we worked for decided he wanted Natividad… Couldn’t let her alone. That’s why we left. That’s why his wife helped us leave‖ [4]. Lauren realizes that the sexual abuse and rape of slaves were common during the period of slavery, and that the same story is occurring in our time. Travis and Natividad are lucky to escape the house because ―in slavery when that happened, there was nothing International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 the slaves could do about it –or nothing that wouldn’t get them killed, sold, or beaten‖ [4]. Lauren realizes that slavery persists in our time. Travis’ miserable story is reminiscent of the terrible slavery in the 19th century that Lauren reads of in history. The masters are malicious and the innocent slaves are victims of oppression. Lauren writes in her diary, ―[How] many other people were less lucky –unable to escape the master’s attentions or gain the mistress’s sympathies. How far did masters and mistresses go these days toward putting less than submissive servants in their places?‖ [4]. Butler reveals that even after centuries, slavery persists in society. Even in these days of democracy, we can easily see oppression. In Parable of the Sower, Butler predicts a catastrophe in the near future that has roots in our present time. In this case, Fredric Jameson remarks that one of the main features that makes science fiction an especially fertile form of fiction is its ability to ―break through history in a new way‖ to gain historical consciousness ―by way of the future rather than the past‖ [7]. According to Jameson, science fiction functions by ―transforming our own present into the determinate past of something yet to come‖ [8]. Therefore, in this type of fiction, our present is seen as the past of some unexpected future rather than the future itself. Science fiction writers warn their readers of an unpleasant future in which the chance of change or promise is lacking. Lauren’s curious mind realizes that social injustice is based on race, class, gender, or even different religions in society. She believes that her present society has returned to the days of slavery with one basic difference, which is that slavery is not limited to the blacks but can be imposed on anyone who lacks power and accepts slavery. Therefore, the reason for slavery is no longer racial superiority but the power of the employer, regardless of race and class, over employees through ―debt slavery‖ as well as ―company slavery‖. This type of superiority is an obvious result of social injustice that Butler reveals in her novel. Butler provides a new perspective of environmental injustice and explores social crises in a general manner. Through rhetorical analysis, Lauren criticizes the social crises and attempts to change the present situation in which any form of difference is viewed as a reason for oppression and exploitation in society. The victims of such exploitation are usually racial minorities, women, and members of the lower class. Therefore, people are aware that if they do not make severe changes in both the way they treat the Earth and the way they treat one other, the situation of social groups that are oppressed by powerful groups will worsen as the environment continues to decline. hierarchies in a dystopian system. She shows the controlling systems of industrial companies that invisibly exploit their employees in a way in which the workers never realize that they are subjugated bodies. The workers obey the rules automatically without any opposition because they believe that these companies provide them with facilities and security that protect their lives. Butler’s novel shows a complex understanding of the importance of fear, empathy, and tolerance. Lauren, the narrator of the novel, has the capability to feel the pain and suffering of others. Through Lauren’s diary, the reader sees the harsh conditions of living in the community and Lauren’s self-awakening process, through which she realizes that people must change their way of life; otherwise, the future will be considerably worse than the present. Lauren starts to warn the community, including her family, friends, and neighbors, of their terrible condition. Lauren (or Butler) believes that the time is ripe for a great change. Although Earthseed is defective, it has the potential to change the world. The most important revision is human destiny. Destiny must be changed. Lauren asserts, ―the Destiny of Earthseed / Is to take root among the stars or among the ashes‖ [4]. In this case, she views travel as the immediate goal for change. Earthseed will not save the world but it should influence the readers. Butler involves us, her readers, in environmental and social crises to make us feel unsettled, and incorporates us into the slave narrative to allow us to see the world through different eyes and end the slavery that exists around us. ACKNOWLEDGMENT Maryam Kouhestani thanks Associate Professor Dr. Sharmani P. Gabriel for her kindly supervising during her PhD candidate and University of Malaya for its support. REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] IV. CONCLUSION In Parable of the Sower, Butler illustrates the future of the world. She predicts that the future will be considerably worse than the present. Social inequality, environmental degradation, and injustice are real problems that are occurring in our time. The present social and environmental crises of our world may seem less than what Butler depicts in her novel, but they certainly have the potential to worsen in the future. If we do not change the way we live, we threaten one other’s lives and the Earth and endanger the global economy. Butler warns her reader of oppressive social R. Kenan, ―An Interview with Octavia E. Butler,‖ JSTOR, Callaloo, vol. 14, no. 2, pp. 495-504, Spring 1991. R. Stein, ―Introduction,‖ in New Perspectives on Environmental Justice: Gender, Sexuality, and Activism, Rachel Stein Ed., New Brunswick: Rutgers University Press, 2004, pp. 1-17. G. Gaard, ―Toward a Queer Ecofeminism,‖ in New Perspectives on Environmental Justice: Gender, Sexuality, and Activism, Rachel Stein Ed., New Brunswick: Rutgers University Press, 2004, pp. 21-44. O. E. Butler, Parable of the Sower, New York: Grand Central Publishing, 1993. T. Moylan, Scraps of the Untainted Sky: Science Fiction, Utopia, Dystopia, Westview Press, 2000, pp. 227-230. J. Carrette, Foucault and Religion, Routledge, 2013, pp. 109-112. J. Miller, ―Post-apocalyptic hoping: Octavia butler's dystopian/utopian vision,‖ in Science Fiction Studies, 1998, pp. 336-360. F. Jameson, ―Progress versus utopia; or, can we imagine the future? (Progrès Contre Utopie, Ou: Pouvons-Nous Imaginer L'avenir),‖ in Science Fiction Studies, 1982, pp. 147-58. Maryam Kouhestani was born on 28th of June, 1977 in Iran. In 2000 she received her bachelor degree in English language and literature from Ferdowsi University/ Iran. In 2007 she received her master degree in English literature from Puna University/ India. She is a PhD candidate of English literature in University of Malaya/ Malaysia. Ms. Kouhestani is one of the staff of Ferdowsi University since 2000. She is a member of MICOLIAC (Malaysia international conference on languages, literatures and cultures) since 2010. 902 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 Impact of RTE Act on Girl Child Education Sonal Mobar, Member, IEDRC chores which include collecting firewood, preparing meals, grinding spices, washing and drying clothes, looking after the young siblings, etc. As per SSA framework, SSA‟s focus is on gender parity which is rooted in the National Policy on Education which brought center-stage the issue of gender and girl‟s education. Abstract—Under Right to Education Act (RTE), the government provides Kasturba Gandhi Balika Vidayalyas (KGBV) which are residential schools in educationally backward blocks at upper primary level for girls belonging predominantly to the Scheduled Castes, Scheduled Tribes, Other Backward Class and minority communities. According to the MHRD (2011), KGBVs are set up in educationally backward blocks, where the female rural literacy is below the national average (i.e. below 46.13% as per Census 2001) and gender gap in literacy is above the national average of 21.67%. This paper explores the conditions of KGBVs, the impact of RTE on girl enrolment and retention. The author explores the challenges and opportunities faced by girls, hindrances in their education and the impact of RTE in providing access of education to them. Overall, the paper explores the dimensions of gender, equity and quality under RTE and suggests measures to be taken up at policy level itself. II. SSA AND RTE rd The 83 Constitutional Amendment recognizes the right to free and compulsory education as fundamental and therefore a justiciable right for the children between 6-14 years. The Act lays down that each child should be imparted education in such a manner that frees from fear, trauma and anxiety and is able to convey his views clearly [1]. The Right to Education (RTE) Act strives for effective and transformative education. This falls under the domain of universal human right, which leads to entitlement to claim the substance of it; it relates to the possibility of demanding the right to education and making it justiciable. Tomasevski (1999) interprets the norms in RTE and summarizes them in a 4-A scheme. The 4-A scheme stands for availability, accessibility, acceptability and adoptability [2]. The Right of children to free and compulsory education Act came into force from April 1, 2010. The RTE Act has 37 sections, seven chapters and one schedule which clearly lay down the aims and goals of the Act. Some of the salient features of the RTE Act, 2009 include that every child in the age group of 6-14 years will be provided 8 years of elementary education in an age appropriate classroom in the vicinity of his/her neighbourhood, providing free and compulsory education. It provides for a non-admitted child to be admitted to an appropriate class. The Act also mentions about norms and standards, the Pupil-Teacher Ratio, the buildings and infrastructure etc. No child shall be denied admission for want of documents; no child shall be turned away if the admission cycle in the school is over and no child shall be asked to take an admission test. Children with disabilities will also be educated in the mainstream schools. 100 percent enrolment is ensured by providing a Primary School with in 1 km radius and Upper Primary School in 3 km radius of all the habitations. It has also to ensure that child belonging to weaker sections and disadvantaged groups are not discriminated against and prevented from pursuing and completing elementary education on any grounds. The teachers should not be engaged in any other activities apart from teaching. It must also ensure and monitor admission, attendance and completion of elementary education by every child and that the quality of elementary education conforms to the standards and norms specified in the schedule. Looking at the census records, we can see that female literacy has gone up from 8.86% in 1951 to 53.67% in 2001 as shown Index Terms—Equity, girl education, literacy, RTE, rights. I. INTRODUCTION Bridging the gender and social gaps in elementary education is one of the fundamental goals of Sarva Shiksha Abhiyan (SSA). It is a comprehensive and integrated flagship program of government of India, launched in 2000-01, to attain Universal Elementary Education in the country in a mission mode. The role of Universal Elementary Education (UEE) is strengthening the social fabric of democracy through provision of equal opportunities to all. Currently, Sarva Shiksha Abhiyan (SSA) is implemented as India‟s main programme for universalizing elementary education. Its overall goals include universal access and retention, bridging of gender and social category gaps in education and enhancement of learning levels of children. Sarva Shiksha Abhiyan or „Education for All‟ programme recognizes that ensuring girl‟s education requires changes not only in the education system but also in societal norms and attitudes. A two-pronged gender strategy has therefore been adopted, to make the education system responsive to the needs of the girls through targeted interventions which serve as a pull factor to enhance access and retention of girls in schools and on the other hand, to generate a community demand for girls‟ education through training and mobilization. Under SSA, the whole attempt is to reach out to children who are excluded from the benefits of education. Among these, the girls are considered the hardest to reach out to. As per cultural practices, girls are supposed to do household Manuscript received June 10, 2014; revised August 13, 2014. Sonal Mobar is with the Center for Equity and Social Development, National Institute of Rural Development, Hyderabad (Andhra Pradesh) 500030, India (e-mail: [email protected]). DOI: 10.7763/IJSSH.2015.V5.577 903 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 in Table I. Though it is an upward gradient, the final milestone is quite far. scarifying, love and kindness as female attributes. Under-representation of women is clearly evident in all the textbooks across subjects. Little effort is made to depict women in non-traditional roles and portray them as capable of making choices. Issues of quality and equity are inextricably linked. Education processes to be transformative in terms of preparing students to question existing gender relations and notions of masculinities and being feminine. School is a place where students have opportunities for questioning, debating, seeing new perspectives, forming new identities and relations without feeling threatened or weak. Gender disparities persist strongly in rural areas and among disadvantaged communities. Therefore a critical aspect of promoting gender equality is the empowerment of women, with a focus on identifying and redressing power imbalances and giving women more autonomy to manage their own lives. Education is one such tool that empowers them. And this right to education for girls can be achieved efficiently if measures to resolve related issues such as exploitative and discriminatory behavior, sexual abuse and physical violence are laid stress on [5]. Efforts have to be made to increase the enrolment and attendance of girls in schools and there is need to address the deep-seated cultural norms and values that impede girls‟ access to education [6]. TABLE I: STATUS OF FEMALE EDUCATION IN INDIA CENSUS PERSONS MALE FEMALE 1951 18.33 27.16 8.86 1961 28.30 40.40 15.35 1971 34.45 45.96 21.97 1981 43.57 56.38 29.76 1991 52.21 64.13 39.29 2001 64.84 75.26 53.67 YEAR (2001 Census) III. GIRL CHILD EDUCATION IN INDIA The Indian government has expressed a strong commitment towards education to all. However, India still has one of the lowest female literacy rates in Asia. The low rates of female literacy not only have a negative impact on women‟s lives but also the country‟s economy as well [3]. Numerous studies show that illiterate women have high rates of maternal mortality, poor nutritional status, low earning potential and little or no autonomy within their household. Lack of an educated population can be an impediment to the country‟s economic development. Since the governments have realized this, they have developed many schemes to educate the females of the country. There have been programs and policies to check negative teacher attitudes, biases in curriculum, lack of female teachers and inadequate hygiene and sanitation conditions in schools that inhibit girl child enrolment and retention [4]. V. OBJECTIVES The main objective of this paper is to explore the status of girl child education with reference to Kasturba Gandhi Balika Vidayalays. Apart from that, the paper will discuss the quality and equity issues related to girl child education, the challenges and opportunities they face in accessing education and the overall impact of RTE in enrolment and retention. VI. KASTURBA GANDHI BALIKA VIDYALAYA (KGBV) The Kasturba Gandhi Balika Vidyalaya scheme is merged with Sarva Shiksha Abhiyan in the XIth Plan with effect from 1st April, 2007. KGBV is a scheme launched in July 2004, for setting up residential schools at upper primary level for girls belonging predominantly to the Scheduled Caste (SC), Scheduled Tribe (ST), Other Backward Classes (OBC) and minority communities. The scheme is being implemented in educationally backward blocks of the country where the female rural literacy is below the national average and gender gap in literacy is above the national average. The scheme provides for a minimum reservation of 75% of the seats for girls belonging to SC, ST, OBC or minority communities and priority for the remaining 25%, is accorded to girls from families below poverty line. Till date, the government of India has sanctioned 2578 KGBVs. Of these, 427 KGBVs have been sanctioned in Muslim concentration blocks, 612 in ST blocks, and 688 in SC blocks. As on 31st January, 2009, 2423 KGBVs are reported to be functional (i.e. 94%) in the States and 1,90,404 girls enrolled in them. Out of the total 2578 sanctioned KGBVs, 547 KGBVs have been constructed + 1262 are in progress and 769 have not been started. The objective of KGBV is to ensure access and quality education to the girls IV. EQUITY LEADS TO EQUALITY By equity we mean equal rights that are justifiable. It is seen that there are cultural and societal practices that lead to stereotyping roles and responsibilities of girls. These in turn lead to bringing a skewed role-play in genders. It is required that teachers and parents be sensitized to handle gender-related differences. It is generally observed that in classrooms, where both girls and boys are present, the teachers tend to give more attention towards boys. Girls are seen sitting passively. This affects students‟ participations in classrooms. There are certain unsaid rules that are born in such classrooms and carried with young minds all throughout their life. It is often seen that language reinforces gender stereotypes in most places. The masculinity is described in certain terms that affirm strength and aggression and femininity in such terms that are docile and submissive in character. There are pictures in textbooks which reaffirm these ideas on the impressionable young minds. Visibility of women is very low as compared to men‟s appearance in the textbooks. Women and men are identified with stereotypical attributes: brave, heroic, honest, are portrayed as male; and caring, self 904 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 at schools might pose a de-motivator. Inadequate toilet facilities force the girls to go in the open fields to urinate/defecate. Thirdly, inadequate female staff is also a problem. Often, male teachers are insensitive and may misbehave with girl students. Girls might have to suffer overt and tacit form of discrimination embedded in school environment. In case the girls are differently-abled, things change altogether as they might be deprived from education altogether. As far as opportunities are concerned, the government makes sure to provide Primary Schools and an Upper Primary School at 1 km and 3 km distance respectively. Also, separate toilets for girls are made mandatory under SSA. Recruitment of female staff is also essential for schools. There are entitlements for girl children to retain them to schools once they are enrolled. of disadvantaged groups of society by setting up residential schools with boarding facilities at elementary level. Approx. Rs.20 lakhs for each KGBV (100 girls) is sanctioned. The main aim of this programme/ scheme is to mainstream the backward girls in school, to increase the quality education of girls to create girls friendly environment in schools, and to create awareness among the community members for girls education. Along with studies, vocational training is provided to the residents of KGBV so that after completion of education in the school they can be self dependant. For a smooth functioning of KGBV there is a need to build the capacity of the students and staff. Faculties from different subjects are involved to train staff members in capacity building. A popular cartoon character „Meena‟ is used to spread the message of girl education. It has succeeded in increasing the girls‟ enrolment in many villages. Girls are sensitized on social issues and the challenges they might face later in life. At KGBVs, girls are engaged in various arts and crafts activities from basket making, weaving, pottery, ceramic work, embroidery, crochet, etc. Through learning all these interesting things, they become very skillful. Interested girls are given coaching and trainings in archery, tennis, etc. too. They are also engaged in other recreational activities also such as folk games, sports, essay and story writing, puppet making, rangoli making, mehandi, painting, collage making, dance and drama, etc. Every month parent-teacher meetings are organized where parents are informed about the school resources, about the activities held in the school and progress of their ward. They are also asked to give their views and suggestions. The inmates of KGBVs are given all due entitlements on time such as books, uniforms, bags, etc. and cosmetic charges of Rs.50 per month. There are cooks, wardens, and guards to look after the KGBV center. It is observed that KGBV are generally well-maintained with classrooms, properly ventilated dormitories, library, entertainment room, kitchen, Head-mistress room, etc. Sanitation and hygiene is well-maintained. There are facilities of playgrounds too. A kitchen-garden is maintained with the help of girls. Products grown there are used in cooking at the KGBV. Good thoughts and moral values are also inculcated in girls to make them grow as a better human being. VIII. IMPACT The KGBVs have been able to provide not only education, fooding and lodging, stationary and toiletries, but also have opened a great vantage for the girls belonging to marginalized sections of the society. The training and education received at KGBVs enable them to be independent and strong enough to take their decisions in life, once they leave KGBV center. They receive life-long character building training. With trained and qualified staff to look after the girls, the KGBVs are achieving the goal they were set up with, i.e., of providing a free education along with vocational training, to girls from disadvantaged and marginalized sections of the society. The RTE Act attempts to bridge the gap between boys and girls on social and cultural level. To effectively implement the RTE Act, the Human Resource Development Ministry, Labor Ministry, Women and Child Development Ministry, Panchayati Raj Ministry and Rural Development Ministry have to work together. There should be an umbrella body that brings all these agencies together to work towards a common goal. The government must make every effort to become self-sufficient by using the education cess and other taxes to effectively implement the RTE Act. The RTE Act has been able to resolve some bottlenecks such as providing Special Residential and Non Residential Education Centres for Out of School Children (OoSC) and migrant children, providing toilet facility for girls and differently abled, availability and use of computers, etc. Once all these challenges are resolved, the implementation of RTE act will meet success and have a positive impact over the people. All sorts of socio-economic discrepancies should be removed to make this Act a success. VII. CHALLENGES AND OPPORTUNITIES Girl child education is affected by many issues such as poverty, social values, inadequate school facilities, shortage of female teachers, and gender bias in curriculum. Access to education has been one of the most pressing demands of the women‟s rights movements. They have to face challenges and hindrances from familial to societal levels. Firstly, they are not sent to schools as they are deployed in household chores. In case they are enrolled in schools, there are various issues related access, transport, safety and quality. Some parents fear to send their daughters to schools because the way to schools is not safe. The girls might have to cross highways, bridges, railway tracks, forests, etc. and if there is no escort, it is not safe for the girls. This leads to girls being drop-outs or out of school. Secondly, infrastructural facilities IX. DISCUSSION AND CONCLUSION Education also leads to girl child empowerment. It helps build their self- confidence, self-esteem; it transforms them from a docile person to an educated person who can handle the challenges of life and question inequalities. Gender-parity has been the overarching concern of the system on the whole. Through education, gender and social disadvantages can be resolved and equity can be achieved. Girls experience multiple forms of disadvantages. Curriculum, textbooks, and pedagogic practices need to capture the entire web of social 905 International Journal of Social Science and Humanity, Vol. 5, No. 10, October 2015 and economic relations that determine an individual‟s location in the social reality and shape their lived experiences. There should be teachers‟ sensitization programmes to promote equitable learning opportunities. Interventions like gender training remain largely sporadic and need to be accelerated. Gender inclusive text books should be designed. It is high time to understand the structural and social barriers to girls‟ education and bring out systematic change. Scheduled Castes, Scheduled Tribes, Muslim girls are vulnerable, leading to them being Out of School Children (OoSC) and drop-outs. It is time to address the challenge. Measures include transport, escorts, counseling, helping them negotiate domestic work burdens, community support mechanisms. If the society wants to flourish then it will have to invest in a girl child‟s education [7]. There are educational disparities across the developing countries. When we educate a girl we empower her to have a say over the choices she has. Once educated, they can speak up for themselves, their rights, argue if wronged and demand justice. This would lead to making of a just society. ACKNOWLEDGMENT The author would like to thank the Center for Equity and Social Development, NIRD Hyderabad for providing an opportunity to work in the field of girl education. 906 REFERENCES [1] [2] [3] [4] [5] [6] [7] Framework for Implementation Based on the Right of Children to Free and Compulsory Education Act, 2009, Ministry of Human Resource Development, Department of School Education and Literacy, Sarva Shiksha Abhiyan, 2011. K. Tomasevski, Human Rights and Poverty Reduction- Girls’ Education through a Human Rights Lens: What Can be done Differently, What Can be Made Better, Odi Publications, 2005. A. Warner, A. Malhotra, and A. Mcgongale, “Girls‟ education, empowerment, and transitions to Adulthood: the case for a shared agenda,” International Center for Research on Women, 2012. United Nations Girls‟ Education Initiative, „Girls‟ too!‟ Education for All‟. UNGEI Factsheet. (2006). [Online]. Available: http://www.ungei.org United Nations’ Children’s Fund, the State of World’s Children 2007: Women and Children-the Double Dividend of Gender Equality, UNICEF, NY, 2006, pp. 7. A Human Rights Based Approach to Education for All: a Framework for the Realization of Children’s Right to Education and Rights within Education, UNICEF, NY, USA, 2007. Department for International Development, Girls Education: Towards a Better Future for All, DFID, 2005. Sonal Mobar was born on October 2, 1981 in Lucknow Uttar Pradesh, India. She completed her studies from Lucknow University, pursuing PG in social anthropology and then doctorate in sociology from IIT Kanpur in 2012. She is currently working with Center for Equity and Social Development at National Institute of Rural Development, Hyderabad. She specializes in the field of rural development, IT in education, tribal studies, culture studies, social exclusion and stigma. She prefers to take an anthropological take at studying cultures and society.