OH NO! OH NO! OH NO!
Transcription
OH NO! OH NO! OH NO!
Get Sultry: Acclaimed New Yorkbased cabaret singer Nancy Harms returns to Bob Egan’s New Hope with a new show, ‘In The Indigo,’ on Saturday, January 8. Event listings, page 10. U.S. 1 Writers Look Ahead, page 8; Broadway’s Best, 20; Water Music, Literally, 27; Fighting Hunger at Home, 38. Business Meetings Preview Opportunities Singles 26 Jobs 40 Contents 52 011 Y 5, 2 R A U N 9 10 14 © JA OH NO! OH NO! OH NO! Whatever y ou d o, B rer F ox, p lease d on't t hrow m e i nto t he b riar The Central New Jersey print media brace for the invasion of the nationally connected, hyper-llocal online news site. S U R V I V A L G U I D E 2011 Online, in print, or in person, the essence of good communications is clarity. And brevity. Communications In Business, page 28; The Hyper-Local Web, 29; Strategies for QR Codes, 30; Plain Talk, 32; The Reach of Social Media, 34; A Word On Digital Age Patience, 35. Princeton's Business and Entertainment Weekly Telephone: 609-452-7000. Fax: 609-452-0033 Home page: www.princetoninfo.com 2 U.S. 1 JANUARY 5, 2011 It’s another year and another wave of competition flooding the Richard K. Rein Editor and Publisher Jamie Saxon Preview Editor Scott Morgan Business Editor Lynn Miller Events Editor Sara Hastings Special Projects Craig Terry Photography Barbara Figge Fox Senior Correspondent Vaughan Burton Production Bill Sanservino Production Manager Martha Moore Account Executive Lawrence L. DuPraz 1919-2006 Founding Production Adviser Stan Kephart – Design 1986-2007 Michele Alperin, Elaine Strauss, Joan Crespi, Simon Saltzman, Euna Kwon Brossman, Bart Jackson, E.E. Whiting, Richard J. Skelly, Doug Dixon, LucyAnn Dunlap, Kevin Carter, Helen Schwartz, Anna Soloway Contributors U.S. 1 is hand delivered by request to all businesses and offices in the greater Princeton area. For advertising or editorial inquiries call 609-452-7000. Fax: 609-452-0033. Or visit www.princetoninfo.com Copyright 2011 by Richard K. Rein and U.S. 1 Publishing Company, 12 Roszel Road, Princeton 08540. To the Staff Of U.S. 1 Newspaper world of media. This time it’s Patch, the AOL-affiliated nationally based news organization that n an early morning job aims to become the online “hyperlocal” news source in 500 or more through Princeton (after the communities across the country. Christmas snowstorm), I bumped Central New Jersey already has a into a grown man carrying a child’s half dozen Patch sites either online snow shovel (who looked like he or about to go online (joining was soliciting “small” snow redozens of other hyper-local sites in moval jobs) and we stopped to chat. That chance meeting has place — see story, page 29). Chances are your business faces compelled me to write this letter. In an era where all newspapers similar competitive challenges, whether it’s from a website selling are struggling, where editorial staff discounted electronic equipment has been cut, where content has or an online forum offering free been sacrificed, where everything medical advice. The challenge in that means anything has been erodall cases is first to make your mes- ed, U.S. 1, the newspaper, has sage be heard and then to make it maintained its quality product. From editorial integrity to “hand” stand out in the welter of noise. This annual Survival Guide is- delivery the paper continues to exsue is a chance to revisit themes we hibit excellence, which as a reader and an advertiser I personally aphave covered during preciate. 2010. In recent years what was the motivathis issue has focused Between tionSo for the letter? The on business and perThe grown up with the shovel sonal commitment was your editor, Richard (quit or commit), creLines K. Rein, going down Nasative business resau Street shoveling out sources, career buildthe snow-covered U.S. 1 newspaing, and business innovation. This year’s focus on communi- per boxes. While the mayor and cation and presentation strategies council of Princeton had no clue seems appropriate, given the about the 12-foot wide banks of plethora of media now available snow on sidewalks, the inaccessifrom old-fashioned newsprint to bility to parking meters, the buried new-fangled smart phones and i- and overflowing garbage cans, Pads. It also feels like putting on a your editor was digging out the comfortable old sweater. When we U.S. 1 news boxes, making the pastarted this paper in 1984, skeptics per available to all who passed by. As a reader of the paper I apprepointed to all the other publications competing in our corner of the ciate that. As an advertiser continuworld. Oh no, not another newspa- ing to use print I really appreciate that. And as an employee of the paper! some proclaimed. As Brer Rabbit told the frustrat- per you should appreciate that. The grown up with the kids’ ed fox who had been so furiously in pursuit of him: “I was bred and shovel, in the signature baseball born in the briar patch, Brer Fox. cap (even though it was 20 deBorn and bred in the briar patch.” O Continued on page 4 INSIDE Survival Guide 4 Negotiations Should Not Be Like a War Cleaning Out the Clutter of Your Life Building Better Boards from the Ground Up U.S. 1 Writers Reflect On the Year That Was Corporate Angels Business Meetings Preview 5 5 6 8 9 9 10-27 Day by Day, January 5 to 12 Opportunities Rescue Squad for the Bucks County Playhouse On Broadway: 2010’s 10 Best Raw Beauty: The Art of Capturing the Female Spirit At the Movies U.S. 1 Singles Exchange When Water — the Wet Stuff — Is an Instrument Fast Lane Classifieds 39 Richard K. Rein Jobs 10 14 18 20 22 25 26 27 38 40 42 For advertising or editorial inquiries, call 609-452-7000. Fax: 609-452-0033. Mail: 12 Roszel Road, Princeton 08540. E-Mail: [email protected]. Home page: www.princetoninfo.com © 2011 by Richard K. Rein. For articles previously published in U.S. 1, for listings of scheduled events far into the future, consult our website: www.princetoninfo.com. The U.S. 1 Sneak Preview edition is E-mailed weekly. It contains highlights of the next issue, and links to key websites. For a free subscription email [email protected]. Company Index Archer Group, 35; Archive Systems, 6; BartsBooks, 8; Business Training Resource, 37; Center for Plain Language, 32; Copy to Go, 28; Digital Brand Expressions, 36. Edison Venture Fund, 6; Educational Testing Service, 28; Franklin Electric Publishers, 6; Global Connexions, 28. Greenberg Traurig, 34; Horizon Foundation, 38; Jewish Center of Princeton, 38; Local Internet Traffic, 36; Morgan Lewis, 6. Natural Order Design, 5; OnSight Advisors, 5; Open Door Publications, 8; PVI Princeton, 38; RadPharm, 6; Sir Speedy, 30; Three Bears, 34; Times of Trenton, 38; Withum-Smith+Brown, 6. JANUARY 5, 2011 U.S. 1 BECAUSE WINTER DID NOT END ON DECEMBER 25TH... Landau continues to order more men’s and women’s socks, slippers, gloves, hats, mittens, scarves and sweaters to keep you warm and comfortable! For that special little woolen shop on Nassau Street, January and February are two very busy months... COME VISIT! www.landauprinceton.com 3 4 U.S. 1 JANUARY 5, 2011 Between the Lines Continued from page 2 grees) really cares about the continuing success of the paper — and it shows. That’s what makes U.S. 1 the newspaper the special, local paper that it is. Robert Landau Landau of Princeton Richard K. Rein replies: When I first got into the newspaper publishing business I drew some lessons from successful retailers such as Robert Landau, who made me realize that the presentation of the product was an important component of the product itself. About that shovel. It is a child’s shovel, and I use it in deference to my cardiologist, who does not want anyone to rush into heavy duty exercise without adequate warm-ups. As for small snow removal jobs, I may someday be available (hopefully not right away). To the Editor: A Wabi Sabi Moment HELLO, MY NAME is Mio Yamamoto. I came to the U.S. from Japan last year to live with my husband, a graduate student at Princeton University. I am writing this to you as we read your article about Wabi Sabi in the December 22 issue. I enjoyed your article very much. As I grew up in Japan, it made me feel warm and smile. I imagined the tranquil, tender light you found in your house and wish I could see your gingerbread house. Let me write a little about my experience about Wabi Sabi in Princeton. I came here from Japan last year and started volunteering at a farm nearby. One summer day, I was asked to arrange flowers they grew for sale. As I finished display- ing bunches of flowers in vases and was waiting for customers to come, the farmer recommended to me, “why not make the height of the flowers same? They may look more beautiful.” My flowers were asymmetrical and had small spaces between flowers and uneven heights. I changed some of the bunches following her advice. To my surprise, she was right. Most customers picked up those symmetrical, gorgeous bunches. I found that I brought in some element of Wabi Sabi beauty, which is not suitable when selling flowers, especially outside of Japan. Or even Japanese people may not like buying asymmetrical bunches of flowers because once they are unwrapped, the balance is lost and they are no longer beautiful. It was enjoyable to notice the cultural difference and the appreciation of Wabi Sabi embedded in me. Mio Yamamoto Coping With Clutter IN YOUR DECEMBER 22 issue Phyllis Spiegel wrote about a woman bringing her things to a consignment shop and mulled over what possessed this woman to do this. The problem of what to do with one’s lifetime accumulation of stuff is common to many, if not most, boomer-types and older folks. It is a question that comes up frequently in our Engaged Retirement groups. We have scheduled a speaker, Ellen Tozzi, on this very subject on Tuesday, January 11, at 7 p.m. at the Princeton Public Library. I have also posted a blog on our new website — www.engagedretirement.org — on my own mulling on the same topic. Carol King Princeton Senior Resource Center Editor’s note: See story, page 5. Engaged Employees WITH RESPECT TO the December 15 article “Rules of Engagement:” I think Karen Nathan has hit on a noteworthy topic in a time when workers have been asked to take on more and more at the workplace and are expected to provide optimum performance. Yet, without investing in various forms of engagement beyond the “stick” of losing their job in a terrible economy, the best an employer can expect is an employee doing their jobs. Engagement, the “carrot,” is the fire in the belly that excites the employee about their job as Ms. Nathan astutely points out. Karen Toole WH Professional Services LLC Another Side Of Mental Illness ON BEHALF OF THE NAMI Mercer Board, I would like to thank you for your December 22 article on Bill Charlap. The coverage will help generate public interest in the concert, the proceeds of which will go toward improving the lives of individuals and families affected by mental illness. Hopefully, your discussion of Porter, Bernstein, and Gershwin reduce stigma by showing that people with mental illness have enriched all of our lives. Maddy Monheit NAMI Mercer Messenger P.S.: I loved Jamie Saxon’s December 22 column and hope to become a wabi-sabiite. Editor’s note: Bill Charlap will appear on Sunday, January 9, at 3 p.m. at the College of New Jersey . Call 609-799-8994 or visit www.namimercer.org. When Is an Antidepressant NOT an Antidepressant? • FDA Approved • Non-invasive, non-systemic • NO weight gain, NO sexual dysfunction, NO systemic side effects • Office based procedure When medications have failed to successfully treat DEPRESSION, a revolutionary new treatment could be the best option: Transcranial Magnetic Stimulation (TMS). Safe, effective, FDA approved. Call 609-921-6050 to arrange a consultation and see if TMS Is right for you. Let us help you on your journey from depression back to being you. princetontmsinstitute.com for more information JANUARY 5, 2011 “You don’t have to like each other,” says Kurocka. “You have to realize this is the problem you are trying to resolve.” Be soft on the people and hard on the problem. Focus on your interests rather than on your negotiating position. Suppose two people are negotiating for a single orange from a winner-take-all position. The result will likely be one person taking the orange and the other leaving with nothing. EDITOR: SCOTT MORGAN But suppose instead that the negotiators focus on their interests — [email protected] why they each want the orange. They may find that one person wants to use the fruit to make juice Tuesday, January 11 while the other wants the peel to make marmalade. “You have to find out the other side’s interests to be a successful negotiator,” says Kurocka. Had they done so in the case of the orange, both could have benefited from it. egotiations are not someInvent options for mutual thing esoteric, but as every parent knows, they happen on a daily ba- gain. “If you’re going to divide a sis, from the formal interactions pie, it’s only so big,” says Kurocka. around a union contract to the back “If I want it, and you want, there’s and forth that takes place in the ele- only a fixed amount.” So to negotiate successfully, you vator, at the water cooler, and in have to figure out how to make the meetings. Although people often enter ne- pie bigger by building in some opgotiations expecting a winner- tions. You might add some ice takes-all fight, successful negotia- cream, for example. Now suppose a salesperson and tions focus on problem solving. The goal, suggests Edward customer are negotiating. Even if Kurocka of OnSight Advisors, a the salesperson cannot move on Yardville-based management con- price, he or she can change the terms — for example, by letting the sulting firm, is customer pay to get to an over time or agreement in adding in trainDo not walk into a newhich both ing and service sides feel like gotiation to bury the for the same they have won other guy. You might price. and gotten have to deal with him everything they Kurocka want. earned his bachagain some day. Kurocka is elor’s in liberal teaching a nonarts from the credit course in “Successful Nego- College of New Jersey and his mastiating,” on Tuesdays from January ter’s degree in organizational be11 through February 8, from 6:30 havior from the Penn. His first proto 9:30 p.m., at Mercer County fessional position was with a Community College. Cost: $295. Philadelphia bank, where he stayed For more information, call 609- for 10 years. Then he moved to 570-3311, E-mail ComEd@mc- First Union, where he stayed for 14 cc.edu, or visit www.mcc.edu/ccs. years. When it became Wachovia, Kurocka offers a several tips on Kurocka did not want to relocate how to negotiate effectively: and left to form his own consulting Negotiations are all about re- firm. OnSight Advisors assists orlationships. Negotiation is a ganizations with strategic planprocess. “It may have a begin- ning, business strategies, human ning,” says Kurocka, “but if you resources, and grants management. Kurocka also does a lot of teachfeel like you might ever be negotiating again, it doesn’t end after the ing. In addition to his noncredit negotiating table or after the agree- teaching, he is an adjunct assistant ment is signed. It is a process that professor of business at MCCC and involves having a relationship with TCNJ. During his banking career the other side beyond the event.” It can be very helpful for partici- Kurocka was regularly involved in pants in an upcoming negotiation negotiations involving hiring, to hang out a bit beforehand, talk- compensation, and strategy with ing, having a cup of coffee togeth- executive leadership — even er, or maybe even playing a game though it was never clearly defined of golf. Then, says Kurocka, they as negotiation. Before he started see each other as people instead of teaching and really absorbing the viewing each other as adversaries. principles of successful negotiaWhen approaching one another as tion he was involved in one formal “principled negotiators,” partici- negotiation, for a nonprofit board pants are looking for a wise out- he was involved with. “I wish I had known then what I come instead of looking for victoknow now,” he says. “The other ry. If you have a relationship, you are not going to see a negotiation as side — it was their job. They were negotiators who were employed by a battle, Kurocka says. the entity that we were negotiating Separate the people from the with. We were just amateurs.” problem. Often negotiations focus Negotiating skills, of course, are on resolving some sort of conflict useful in many realms of life. Take with another person. But the focus parenting. must be on the problem. “Children usually have the up“Even if you’ve had nothing but per hand when it comes to winning problems dealing with a certain in- negotiations,” says Kurocka, who dividual in your profession, com- has no children of his own (but says munity, or organization,” says this knowledge is common among Kurocka, “you have to look beyond negotiation professionals). “They the personality and try to have that have a number of different traits person see that the reason you are and techniques they use to their adthere is to solve a problem.” vantage: they know maybe is yes; Leave all the angst at the door, they know how to be persistent, and with it the stereotyped, macho and they don’t know how to take no lines like “We’re going to get for an answer.” them;” “We’re bringing our big — Michele Alperin guns with us;” and “They’re not going to get the best of us.” R O B I N N A L LY SURVIVAL GUIDE Negotiation Always Does a Business Good N U.S. 1 A D V E R T I S I N G & D E S I G N ADVERTISEMENTS • ANNUAL REPORTS • BROCHURES CATALOGUES • CORPORATE IDENTITY • DIRECT MAIL Talking Points: Edward Kurocka says to focus on win-win, not I-win, when it comes to negotiating. INTERACTIVE MULTIMEDIA • PACKAGE DESIGN PHOTO SHOOTS • P.O.P. DISPLAYS PROMOTIONAL MATERIAL • WEB DESIGN Cleaning Out Life: A Battle Plan for Uncluttering 2011 to learn more and to view our portfolio, come visit us at www.robinnallydesign.com 12 Andrew Drive • Lawrenceville, New Jersey 08648 • Phone: 609.844.0011 T here will come a day when you or the person charged with seeing after your estate will have to look at all the stuff in your house and try to figure out what to do with it. For most people it won’t be easy. Letting go of a lifetime of possessions can be emotionally taxing. Some things can represent whole lives and dreams, says Ellen Tozzi, owner of Natural Order Design, an organizational consulting firm based in Hamilton (www.NaturalOrderDesign.com). Tozzi has built a career for herself by helping people downsize their lives, often as the result of a move. She will present a free workshop, “Downsize Your Possessions Recession-Proof Your Business! Reduce Office Costs! • All work supervised by CPA/Certified Quickbooks Pro Advisor • Professional Bookkeeper Personally Assigned to EACH Client • Personal Record Keeping and Bill Paying Services Available 609-9 989-1 1450 [email protected] www.bookkeepersplus.com Continued on following page Clear Skin! Student Special! 3 Treatments for $235 (plus tax) (40% Savings) Offer good through 1/31/11. (Valid for one time only.) A Complete Approach to Skin Care Let our medically trained staff help to not only treat current skin conditions, but educate you on how to prevent future breakouts. The Aesthetics Center at Princeton Dermatology Associates Monroe Center Forsgate 5 Center Drive • Suite A Monroe Township, NJ 609-655-4544 2 Tree Farm Rd. Suite A-110 Pennington, NJ 609-737-4491 5 6 U.S. 1 JANUARY 5, 2011 Continued from preceding page DENTAL INSURANCE?? Are you looking for the personal touch in a private office that accepts your dental plan? We are now accepting most dental insurance plans Call our office and we will optimize your coverage. 1941 S. Broad St. Hamilton NJ Corner of S. Broad & Chambers Sts. Melvin S. Babad, DMD Fine dental care since 1975 609-396-9491 www.melvinbabaddmd.com with Ease,” on Tuesday, January 11, at 7 p.m. at the Princeton Public Library. Visit www.princetonlibrary.org. Tozzi came to professional organizing via the greeting card industry. She was attending Mercer County Community College when a friend asked if she wanted to earn a few bucks by packing Christmas cards at Lawrence-based Winslow Papers. “I stayed on and moved up the ladder,” she says. “In two years I was running the company.” She later moved on to the Nelson Line, based in Moorestown. There she served as director of operations and marketing. In her 20 years with those companies she wore every hat. She was involved in marketing, sales, bookkeeping, and business planning. This experience, she says, has convinced her that she is hard-wired to run a business. “It’s in my DNA,” she says, despite the fact that both of her parents held government jobs. “They liked to play it safe,” she says. Tozzi offers a few tips: Reframe the way of looking at the process. Don’t look at downsizing as a chore, look at it as a treasure hunt. Take a picture. Photograph items before letting go of them to preserve the memory triggers. Avoid “just in case” mentality. Don’t keep items just in case you might need them “someday.” Ask yourself if you use it or love it. “If you don’t use it, lose it,” she says. On her blog, NaturalOrderDesign.Wordpress.com, Tozzi discusses several ways to deal with clutter, including the main cause of most of it — paper. We all have paper in our homes that should have gone out a long time ago. Some of it we need, much of it we do not. Your tax papers, wills, insurance forms, and the like can stay around for a while (and Tozzi offers timeframes for how long to hang onto different types of papers). Junk mail (which she also explains how to deal with) should never make it past the door. Overall, she says, embracing the digital world should help you cut down on most of your paper problem. “Ask yourself if, when you need certain information, would you immediately go to Google for the answer or would you reference your files,” she writes. – Scott Morgan Wednesday, January 12 Building Balance In the Board Room T he reasons for a traditional board of directors are manifold. They are monied. They are connected to people with more money. They have wisdom and ideas that will guide the company towards money. They hold experience in developing financial instruments, and, of course, they are often linked to firms that may provide investment money. Today, however, company boards are being asked to look at more than the bottom line. Membership is solicited less on the old boy network, and more on a specific skill set match. At the same time, the plague of board micromanagement must be kept at bay. To explain these new standards Board Simple: Joe Allegra offers ways for new companies to build boards at his January 12 talk. and methods of operation, the New Jersey Technology Council offers its latest CEO Forum, “Managing a Board of Directors,” on Wednesday, January 12, at 8:30 a.m. at the offices of the Edison Venture Fund, 1009 Lenox Drive. Cost: $25. Visit www.njtc.org. Joe Allegra, general partner at Edison, and Jim Bourke, partner with Withum-Smith+Brown are the moderators. Panelists include Ron Berg, former CEO of RadPharm; Frank Musto, vice-president and CFO of Franklin Electric Publishers; Emilio Ragosa, partner at Morgan Lewis; and Gordon Rapkin, CEO of Archive Systems. Allegra’s own CEO experience came by outstripping the available software technology several times throughout his career. A native of Honey! You can sell the stuff at Le Camera or trade toward the latest digital Canon 7D or T2i! 654 Nassau Park, Princeton 1596 Kings Hwy Cherry Hill 1868 Hwy 35S Middletown 609-799-0081 856-429-0234 732-796-1900 www.lecamera.net Beyond the Still. The Evolution Continues. e p, ). ■ 18.0 Megapixel CMOS (APS-C) sensor and ≥ 4 Image Processor for high image quality and speed. ■ ISO 100–6400 (expandable to 12800) for shooting from bright to dim light. ■ Improved EOS Movie mode with manual exposure control, expanded recording (1920 x 1080 (Full HD): 30p (29.97) / 24p (23.976) / 25p, 1280 x 720 (HD): 60p (59.94) / 50p, 640 x 480 (SD): 60p (59.94) / 50p), new Movie Crop recording in 640 x 480 and external microphone IN terminal for access to improved sound quality. ■ Enhanced 63-zone, Dual-layer metering system; and 9-point AF system utilizing a high-precision, f/2.8 cross-type center point. ■ Wide 3.0-inch (3:2 aspect ratio) Clear View LCD monitor (1.04 million dots) for improved viewing. ■ New Quick Control Screen button for easy access to frequently used settings. ■ Improved layout with dedicated Live View/Movie shooting button. ■ Includes Canon USA 1-year Limited Warranty/ Registration Card. Warranty available for inspection at authorized Canon dealers in the US. ■ 18.0 Megapixel CMOS sensor and Dual ≥4 Image Processor for high image quality and speed. ■ ISO 100–6400 (expandable to12800) for shooting from bright to dim light. ■ 8.0 fps continuous shooting up to 126 Large/JPEGs with UDMA CF card and 15 RAW. ■ Advanced movie mode with manual exposure control and selectable frame rates: 1920 x 1080 (Full HD): 30p (29.97) / 24p (23.976) / 25p, 1280 x 720 (HD): 60p (59.94) / 50p, 640 x 480 (SD): 60p (59.94) / 50p). ■ Intelligent Viewfinder with 100% field of view, wide viewing angle of 29.4°, high magnification of 1.0x, intelligent viewfinder with glass pentaprism and superimposed LCD display in viewfinder supports various shooting styles. ■ New all cross-type 19-point AF system equipped with dual diagonal cross-type sensors in center at f/2.8 and f/5.6 and AF area selections modes to match various shooting situations. ■ Includes Canon USA 1-year Limited Warranty/ Registration Card. $ Warranty available for inspection at authorized Canon dealers in the US. 0 JANUARY 5, 2011 Hathworne, Allegra attended Rutgers, graduating in 1975 with a major in economics and a minor in the burgeoning field of computer science. He worked in the technical branch of McDonald Douglas Aircraft and in 1977 moved on to Applied Data Research, where he spent several years developing pioneering software. Allegra then earned his MBA from New York University’s Stern School of Business. In 1989 Allegra cofounded Princeton Softech, which developed databases for major corporations. He sold the firm in 1998 and remained at the helm until 2000. The next year Allegra joined Edison Venture fund, where he currently sits on the board. He has to date sat on 20 corporate boards of directors. “Board building all begins with corporate assessment,” says Allegra. “You are looking to get as much good advice, in the right areas, and from as many smart, experienced people as possible.” The few, the chosen. As a startup, management is given the cautious opportunity of selecting its board. Allegra’s simple rule of thumb is to look for people who have already done well what you need to be doing. Part of this involves bringing aboard experts to help with weak areas. For the firm with little sales management experience, a veteran sales director on the board could certainly provide much-needed advice. But be wary. You are not hiring staff here. Board members should not be courted to fill short-term gaps where consultants or a good recruiter could do just as well. “Remember,” says Allegra, “directors are there to keep lifting management’s eyes up — moving it toward the long term and toward the future.” Thus while you may seek to vary the skills of your directors, each must Continued on page 9 U.S. 1 7 A U.S. 1 ADVERTISING FEATURE Disaster Preparedness and Insurance Portfolio Reviews T raditionally, a property loss consultant or public insurance adjuster would be retained by an insured as a result of a property or casualty loss with the sole objective of assisting the policyholder in the claims process after the catastrophic event. Often these events devastate a business or the lives of individuals. This is akin to closing the barn doors after the cows are gone since the time for assessment of insurable risk, recoverable loss, and preparation for the proper handling of the claim is before the event. Many large companies and corporate entities have inhouse risk management departments to manage and navigate the complex world of insurance coverage. Whether property, liability, health or worker's comp, the world of insurance coverage is ever-changing, confusing and can appear to be an endless void. While risk managers and insurance brokers are aware of the products available to the policyholder, they generally do not have the unique perspective of a claims expert to afford the policyholder the full opportunity to minimize risk pre-loss as determined from a claims point of view. Claims experts can address issues such as how a Difference in Conditions policy works By Michael Chazkel, Esq. and why a company would need one if it has earthquake and flood coverage as part of its package policy. Other matters that need to be addressed preloss concern the correct amount of business interruption or extra expense insurance that should be in place, the appropriate time to increase the Law and Ordinance coverage to complement a company's decision to increase its self-retention amount, gaps in coverage and possible overlapping coverage from different policies resulting in the insured client paying for duplicate and unnecessary coverage. In today's depressed real estate market where an abundance of mortgaged properties are under water, there are a number of additional risk concerns. What are the respective rights of the lender and the borrower under the standard mortgagee provisions of the mortgagor's policy and the lender’s blanket policy? What happens when the mortgaged property is damaged or destroyed by a catastrophic insured event? How are those rights enforced? From the liability insurance side, if a construction contract requires certificates of insurance from sub-contractors or vendors, are they to be named as additional insureds or additional named insureds? What is the legal significance of either status and have the underlying policies of insurance been properly endorsed to protect the respective interests involved in the transaction? If a corporation is considering a merger or acquisition, no doubt the respective entities have done due diligence in evaluating liabilities that could affect the value of a target business. However, have they considered the value of existing insurance coverage for limiting those exposures? As to homeowners, does their homeowner's policy properly protect for domestic or other employees doing work on their property? This is particularly true in today's insurance marketplace where there is a constant erosion of provided coverage. Concomitantly, companies and individuals often fail to anticipate insurance exposures that can arise after the sale or acquisition of a business when surviving entities share insurance proceeds or the insurance proceeds become one of the assets of the sale. All businesses, large and small, as well as individuals, would substantially benefit from a comprehensive review of their property and liability insurance coverage before catastrophe strikes. This review should include pre-loss disaster preparedness and pre-claim preparation under the guidance of an experienced insurance law and claims professional. When a claim occurs the insurance company arrives on the scene with its team of professionals. The insured should do the same. Michael F. Chazkel, Of Counsel for Szaferman, Lakind, Blumstein & Blader, P.C. in Lawrenceville, heads the insurance litigation practice department where he focuses on precatastrophic insurance loss preparedness and the handling of complex insurance and commercial litigation matters. All businesses, large and small, as well as individuals, would substantially benefit from a comprehensive review of their property and liability insurance coverage before catastrophe strikes. D R . D AV I D G O L D FA R B Experience You Can Trust Board Certified America’s Top Physician Award 2004 - 2010 Chief of Otolaryngology - University Medical Center at Princeton Since 1994 Clinical Instructor of Otolaryngology - Thomas Jefferson University aA Breathe Better • Sleep Better • Hear Better Sinus Surgery • Nasal Septal Deviation Ear Infection • Ear Surgery Laryngopharyngeal Reflux • Sinusitis Hearing Loss • Hearing Aids Voice Disorders • Professional Voice Care Head and Neck Cancer Snoring • Sleep Apnea aA Treating over 10,000 patients in the Princeton community since 1992 aA Princeton Ear Nose & Throat The Medical Arts Building, Suite S 253 Witherspoon Street • Princeton, New Jersey 609-921-8800 • PrincetonENT.com 8 U.S. 1 JANUARY 5, 2011 N ow that it’s a new year it seems only fitting that we at U.S. 1 reflect upon what last year has been like for us. We asked some of our frequent contributors to tell us how 2010 shaped up for them and where they see themselves going in 2011. Scott Morgan, U.S. 1 Business Editor O ne old piece of wisdom suggests that we don’t regret the things we do, only the things we don’t. There must be at least some truth to that because at the dawn of 2011 I’m fairly disappointed in myself for being exactly the same person I was at the dawn of 2010. Only older. The odd thing is, though I’m haunted by my own complacency, I don’t have anything on my wish list. I would like to visit Italy, but not enough to pay for it. I’d like to have my own business, but not enough to run one. And I’d like to film a love scene with Sienna Miller and keep making mistakes so that refilming lasts one entire, glorious summer, but not enough to ... No, wait. That one might be all right ... . The underlying complaint here is that I don’t want to be 40. Forty sucks. I’ve seen 40. Everyone in my family turned 40 a long time ago and it always sucked. Sadly, I know that when I’m this close to 50 — two months from Christmas Day — I’ll wish I could turn 40 again. It probably isn’t helping my mood that I received my first piece of age-specific mail from my life insurance company last week. It was a nice postcard with a picture of a good-looking dad (just enough gray in the hair and a sensible shirt) telling me “You’ll be older soon -and more expensive.” How thoughtful of them to notice. Maybe I’m less bothered about being complacent, or even about being 40, than I am about being a cliche. I’m (unfortunately) in the full throes of a mid-life crisis, realizing certain disappearing options (i.e., the Cubs still haven’t called me), and wondering whether I’ll ever figure it out. Precedent is against me. I haven’t figured it out yet and I’ve been trying all this time. I don’t know who I am, I don’t know who U.S. 1 Writers Reflect on 2010, Ponder 2011 I want to be. I talk to a lot of people at this job and so many of them tell me to find and follow my passion. Great advice. Or at least it would be if I knew what my passion was. And I admit I’m a little nervous that my passion might be something like collecting TV Guide that will trigger an early death beneath a pile of collapsed publications. And I’m not making that up. Google the words “Collyer Brothers” and you’ll understand. So at the beginning of 2011 I can’t say there’s much new for me. I’m lucky enough to have a job, my wife and cats are still the collective apple of my eye, and I suspect things will somehow work out for me. But I said all that last year too. The one good thing about New Year’s is that it prods you to take stock of yourself. Sometimes just noticing that you’re the same pasty lump you were 12 months ago is enough to get a fire stoked. Let’s hope so. And hey, if you know Sienna Miller, please tell her I said hi. My number’s on the cover of this paper, she can call me anytime. I learned this lesson. I’m sure I’ll need to be reminded of it several times in 2011. When I sit down in the next few weeks to makes plans for my business in 2011, I will have the confidence in my ability to reach everhigher goals; and I think that is one of the most significant changes I can make in myself and in my business. Michele Alperin, Freelance Writer and Contributor I ncreased stress is probably the signature quality of my 2010. As a freelancer, the local market has become more competitive as area newspapers have had laid off experienced journalists. One paper I was writing for regularly, “The Jewish State,” bit the dust last summer. And even my other work as a bar and bat mitzvah tutor has decreased as a result of the financial pinch. Determined to maintain my relatively paltry salary, I responded to a LinkedIn ad to write entries on pop culture for high-school school students — for a legit publisher, ABC-Clio. Yes, writing about the longest running soap opera, “The y most G u i d i n g significant Light;” the hischange in 2010 tory of Yankee Our writers found was learning Stadium; and 2010 to be a busy that by setting Buddy Bolden, larger goals I an early New year, but 2011 might can accomplish Orleans jazz just sow the seeds of larger things. artist was interthat labor. I’ve always esting. But debeen afraid to spite their set my goals too protestations high, fearing I’d be disappointed if that research would be relatively I didn’t reach them. My company, straightforward, each short piece Open Door Publications, had pub- often combined untold numbers of lished two books a year for the past sources, each one painstakenly unthree years, and I was satisfied with covered, often in old books on that. This year I decided to double Google Books. Another step to buttress my inthat number and publish four come was to look for more editing books. Instead I published six. Accomplishing triple the busi- work with book publishers, which ness in one year brought about a is not bad, but can mean brainsecond significant change in 2010. crushing work imposing the ChicaI had to admit to myself that I go Manual of Style on unruly footcouldn’t do it all. Like many busi- notes that are longer than the chapness owners, I tend to have a diffi- ters they annotate. At the same time, I wanted to excult time with delegation. I had to reach the breaking point and final- plore some new paths this year, ly listen to the advice of several which I have succeeded in doing. I friends, family members, and par- really enjoy them all, but at the ticularly my business coach before same time they create their own Karen Hodges Miller, Publisher and Freelance Writer M stress by creating even more of a time crunch. I took a tutor training class through Mercer County Literacy Volunteers and have been doing ESL tutoring for a dynamite Japanese woman. I also decided to audit a class on the psychology of language at Princeton University, where I’ve managed to do almost all the reading. I signed up for the monthly Saturday Sampler class at Pennington Quilt Works and so far have managed to finish the monthly blocks that get you the following month’s material for free. And, finally, I joined a book club. The result of all this — duh! — is that I seem to be busy every minute and working through the weekends, which isn’t all that much fun. What I haven’t been doing is exercising enough or staying in close enough touch with friends and family. So the question is: what needs to change? The obvious answer is that I need to do less. Or to get more organized to free up some time. Maybe not having my ego dependent on earning a certain salary will help, as might not feeling like (as I get older), I have to do everything that I haven’t yet managed to try. Bart Jackson, Publisher and Freelance Writer T he call had come for something new. So Prometheus Publishing LLC, with its tributary “BartsBooks Ultimate Business Guides,” has stepped into the arena. Whodda thunk? Me, a CEO — with my very own staff and website, www.bartsbooks.com. As 2010 dawned it was time for me to purchase new pens. Each year, as two-faced Janus smiles, I make a pilgrimage to that certain shop that carries those pens that feel just right in my hand. I purchase a few in soft, leather boxes, and with these tools, I know it is time again to forge something and some self anew. This year it was really time. Thirty-plus years of adventure writing, from Tibet to Tierra del Fuego, paddling that river, traipsing behind this archeologist, blended increasingly with business pieces. Entrepreneurs join explorers as my two favorite writing top- ics. Worn feet, bedrolls, inexcusably worn adjectives — perhaps it’s time to stop passively reporting, and join pen with the entrepreneurial sword. Build something. Easing away from Biz4NJ, an online New Jersey business journal I had co-founded a couple of years back, I indulged in that modern luxury of re-planning one’s career. The profferings of magazine staff positions and various PR writing slots set me shivering with distaste. Two publishers had suggested historical fiction novels, which fired my artist’s blood. Yes, novels are demanding, novels are impressive. But they preach only to the choir. Able friends and cohorts gathered to help. My wife, Lorraine, who edits both the works and the husband; Eileen Sinett of Comprehensive Communications Services; Sharon Sheiman of Creative Collaboration; tech wizard Hari Gopal; and Alberto Molina, head of SureTech.com, became my personal asset mentoring team. Our final solution — BartsBooks — was simple. The players of this world are those in business. Prod them with your pen and you just might make a difference. Why not work to nudge business in fact and perception toward what it should be — a force for good? The “how” took some hammering. Each BartsBook offers solutions on one business topic. Each is collaboratively compiled from selected authorities and online contributions by website visitors. Slowly we lumbered into publishing. Our first effort, “Business Basics,” is coming into print. It joins “The Garden State Wineries Guide,” an effort that required my visiting each of the state’s 36 wineries and sampling their wines. That book is published by the Wine Appreciation Guild of San Francisco and will be available in March in stores and at www.BartsBooks.com. The writing goes on, the pace grows more frantic, my days more varied — the pen comprises merely a part. Nice change. Hope to heaven I am answering the call correctly. As for U.S. 1, I could never quit my over-quarter-century hitch. Rich Rein and Scott Morgan still deliver silver platter assignments that set me chatting with presidential advisors, Nobel laureates, and wide-eyed techies launching software startups. Long may this fun continue. Thanks to them and to my countless friends who have blessed my days in so many ways. JANUARY 5, 2011 Survival Guide Continued from page 7 hold a solid knowledge of your firm’s longterm financial process as well as applicable fiscal strategies for sale and exit. Many companies, both established and new, have begun setting up boards of advisors. While directors frequently have some sort of investment in the company and leverage that investment to mandate the company’s course, advisory boards merely suggest. Advisors are mediators, proposing the most beneficial actions they see for the firm. Directors, with more skin in the game, can afford to be more arbitrary. Both are viable options. Many are the startups that launch with advisory boards at their sides, and as they expand, bring on boards of directors, having them both operate simultaneously. Just remember, advisors typically belong to other companies and are providing uncompensated (or honorariumpaid) advice. CEOs must consider how much careful consideration these advisors are giving to their problems. “One of the biggest mistakes,” warns Allegra, “is soliciting celebrity board members. They just never bring the benefits you expect them to.” Lenders are only mildly concerned with the board, he notes. Venture capital companies’ primary interest is with the management team. The board is a minor concern. Likewise, customers — the people who pay for your business — really are less impressed by who sits on the board than the product being offered. Steering the ship. “The more you communicate with your board, the more value you will get out of them,” says Allegra. “Monthly dashboards keep them totally involved. And report to them more than once a month when the news is not good.” This does not mean that management should lay every little glitch and success on the board table. That is the surest way to disengage good board members and invite micromanagement by mediocre ones. Ideally, director meetings are gatherings of visionaries charting the long course. To make this ideal a reality, Allegra suggests that CEOs bring a handful of tough, key issues for the board to gnaw over at each meeting. If it’s a short-range problem, tie it to a long-range outcome. “For management’s tactical survival, it’s a matter of knowing what information to keep and what to throw overboard,” says Allegra. His favorite tips on this include: * Be honest. Make no promises you cannot keep. * Send out the board packages well ahead of time so that meetings review major priorities and not operational details. * Remember that the board wants to see data in a certain way, which often differs from the way management shares it with each other. Find what methods work for your board members. Bad news is inevitable, but if management has built up a good working interaction with the directors it will not wince at each upcoming meeting. If you share problems early on, you may be able to present them up as more of a warning than a disaster. The balancing act is invariably delicate, often wrought with personal power struggles. But if welded into a well coordinated team, the board directors and company management can definitely power the corporate ship profitably forward. — Bart Jackson Corporate Angels Third Federal Bank, which has branches in Mercerville, Ewing, and Newtown, Pennsylvania, recently contributed more than $8,800 to United Way of Bucks County, United Way of Greater Mercer County NJ, and United Way of Southeastern Pennsylvania. The amount was a combination of more than $7,600 in employee donations and a $1,250 company contribution. NRG Energy’s holiday gift drive benefited Enable, which runs homes for the disabled.The company raised $300 in lieu of its annual “Secret Santa” tradition. Employees also donated clothes and toys. Allstate New Jersey, which has several insurance offices in the Mercer County area, recently raised $40,000 for the Cancer Institute of New Jersey through Allstate’s “Quotes for a Cure” donation program. Since early fall the company donated $10 to the CINJ Foundation for every life or auto insurance quote requested through Allstate agents statewide. Business Meetings Thursday, January 6 8:30 a.m.: Mercer Chamber, Robbinsville chapter, networking breakfast,$35. Roma Bank, Route 33. 609-689-9960. 9:30 a.m.: Rutgers University, “Collegiate Career Fair,” 125 employers, free to attend. Student Center, New Brunswick. 732-9327084. 11:30 a.m.: Princeton Chamber, monthly luncheon. Jeff Vanderbeek, president of NJ Devils hockey team, $65. Marriott Hotel. 609-924-1776. U.S. 1 Got a Meeting? Notify U.S. 1's Survival Guide of your upcoming business meeting ASAP. Announcements received after 1 p.m. on Friday may not be included in the paper published the following Wednesday. Submit releases by mail (U.S. 1, 12 Roszel Road, Princeton 08540), fax (609452-0033), or E-mail ([email protected]). All events are subject to last minute changes or cancellations. Call to confirm. Thursday, January 13 6 p.m.: NJAWBO Mercer, “Pricing Your Products and Services,” Carla Fallone, Fallone Business Services, $45, Doubletree Hotel. [email protected]. 609448-6364. 6:45 p.m.: SCORE Princeton, “Advertising for Small Businesses, Alan Yarnoff, free. Hamilton Township Library. 609-393-0505. Crystal Ball a Little Cloudy? Katherine K ish NJBiz Top , President 50 Wo in Business men Too many changes coming too fast? Too little information to make decisions? Too few clear paths? Helping you move ahead with confidence on strategic and marketing directions. Market Entry, Inc. 609-799-8898 WBE/SBE certified [email protected] Friday, January 14 10:30 a.m.: Professional Service Group, weekly career meeting, support, and networking for unemployed professionals, free. Mercer County One-Stop Career Center, Yard Avenue, Trenton. 609-292-7535. 12:30 p.m.: Stonebridge at Montgomery, “Estate Planning,” David Workman, free. 100 Hollinshead Spring Road. 609-759-3603. Saturday, January 15 8:15 a.m.: St. Gregory the Great Networking Group, Support for the job search process. 4620 Nottingham Way, Hamilton, [email protected]. 609-4480986. to Add Adventure Your Life! Introductory Flying Lesson Hands-on Experience only $ Gift Certificates Available 99+ Princeton Airport 41 Airpark Road Princeton, NJ 08540 609-921-3100 www.princetonairport.com Friday, January 7 10:30 a.m.: Professional Service Group, weekly career meeting, support, and networking for unemployed professionals, free. Mercer County One-Stop Career Center, Yard Avenue, Trenton. 609-292-7535. Monday, January 10 11 a.m.: African American Chamber, “Passing the Torch” luncheon, $35. Trenton Marriott, [email protected]. 609-571-1620. 6:45 p.m.: SCORE Princeton, “Social Media for Small Business,” Brinda Wiita, free. Princeton Public Library, [email protected]. 609393-0505. Tuesday, January 11 7 a.m.: BNI Ivy League, weekly networking breakfast, free. 100 Overlook Center. 732-960-1730. 9 a.m.: Fred Pryor Seminars, “How to Supervise People,” $99. Holiday Inn. 800-780-8476. 5:30 p.m.: Mercer Chamber, Bordentown chapter, networking, $35. HOB Tavern. 609-689-9960. 7:30 p.m.: JobSeekers, networking and job support, free. Trinity Church, 33 Mercer Street. 609924-2277. 7:30 p.m.: Princeton Macintosh Users Group, “Geotagging your Digital Photos on the Mac,” Michael Blank, free. Computer Science Building, Princeton University, [email protected]. 609258-5730. Wednesday, January 12 7 a.m.: BNI West Windsor chapter, weekly networking, free. Macaroni Grill. 609-462-3875. 8:30 a.m.: NJ Technology Council, “Building and Managing a Board of Directors,” $25. Edison Venture Fund, Lawrenceville. 856-7879700. 5 p.m.: Mercer Chamber, member orientation, free. Element Hotel, Ewing. 609-689-9960. Hyatt Regency Princeton 102 Carnegie Center, Princeton, New Jersey, USA 08540-6293 Disc Herniations Sciatica Pinched Nerves Disc Degeneration Spinal Stenosis Bulging Discs Failed Spine Surgery Syndrome Joint Arthritis January 29, 2011 10AM - 2PM Complimentary Breakfast will be served CALL NOW TO REGISTER (1-877-727-6272) or REGISTER ON LINE WWW.LASER-SPINE.COM Bring your MRI films for a free consultation. You will have the opportunity to meet with Dr. Liu to discuss surgical recommendations and how Laser Spine Surgery can treat your pain! REGISTER TODAY • SEATING IS LIMITED 9 10 U.S. 1 ART JANUARY 5, 2011 FILM LITERATURE DANCE DRAMA MUSIC PREVIEW DAY-BY-DAY EVENTS, JANUARY 5 TO 12 For more event listings visit www.princetoninfo.com. For timely updates, follow princetoninfo at Twitter and on Facebook. PREVIEW EDITOR: JAMIE SAXON [email protected] Wednesday January 5 Thursday January 6 IN THE SPOTLIGHT: Taking the Crisis Out of Job Loss IN THE SPOTLIGHT: Socialize or Network: You Choose Author Event, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. Jean Baur, author of “Eliminated! Now What? Finding Your Way from Job Loss Crisis to Career Resilience,” discusses how to deal with the emotions associated with job loss. 7 p.m. Happy Hour, New Jersey Young Professionals, Yankee Doodle Tap Room, Nassau Inn, 10 Palmer Square East, Princeton. www.njyp.org. For ages 21 to 39. Register online. 6 to 8 p.m. Art Watercolor Workshop, AC Moore, Route 33, Hamilton, 609587-1636. Beginner to intermediate level. Register. $22 plus supplies. 6:30 to 8:30 p.m. Art Art Show, Small World Coffee, 254 Nassau Street, 609-9244377. www.smallworldcoffee.com. First day for “Our Countryside,” an exhibition of paintings inspired by the countryside around Princeton by Mary Waltham of Princeton. Proceeds from the sale benefit D&R Greenway Land Trust. Opening reception on Friday, January 7, from 5:30 to 7:30 p.m. On view to February 1. 6:30 a.m. to 7:30 p.m. Art Exhibit, Small World Coffee, 14 Witherspoon Street. Exhibit of “Princeton in Perspective” features artwork from the seventh grade students at Waldorf School of Princeton. On view to January 31. 10 a.m. to 9:30 p.m. Intro to Watercolor Technique, AC Moore, Route 33, Hamilton, 609-587-1636. First session for four-week beginner or refresher course. Register. $95 plus supplies. 6:30 to 8:30 p.m. Contra Dance, Princeton Country Dancers, Suzanne Patterson Center, Monument Drive, 609924-6763. www.princetoncountrydancers.org. Instruction followed by dance. $8. 8 to 10:30 p.m. Dancing Literati Newcomers Dance Party, American Ballroom, 1523 Parkway Avenue, Ewing, 609-931-0149. americanballroomco.com. $10. Note new location. 7 to 9 p.m. Naomi Shihab Nye, Lawrenceville School, Kirby Center, 2500 Main Street, Lawrenceville, 609620-6004. www.Lawrenceville.org. Award-winning poet is the author and/or editor of more than 25 volumes. She has been featured on two PBS poetry specials. Her books include “19 Varieties of Gazelle: Poems of the Middle East” and “Amaze Me: Poems for Girls.” Free. 7 p.m. To List An Event Send listings for upcoming events to U.S. 1 Preview ASAP (it is never too early). Deadline for events to appear in any Wednesday edition is 5 p.m. the previous Thursday. You can submit press releases to us by E-mail at [email protected]; by fax at 609-452-0033; or by mail to U.S. 1, 12 Roszel Road, Princeton 08540. Ephotos (300 ppi or above) should be addressed to [email protected]. We suggest calling before leaving home. Check our website, princetoninfo.com, for up-to-date listings, cancellations, and late listings. Dance The Lowdown on Relationships Celebutante Lo Bosworth appears on Tuesday, January 11, at Barnes & Noble MarketFair to promote her new book, ‘The Lo Down,’ about ‘life and love in the Hollywood Hills.’ Wristband distribution begins at 5 p.m. Food & Dining Happy Hour, Rat’s Restaurant, 126 Sculptor’s Way, Hamilton, 609-586-0616. www.ratsrestaurant.org. Drink and appetizer specials. 5 to 7 p.m. Gardens Central Jersey Orchid Society, D&R Greenway Land Trust, Johnson Education Center, 1 Preservation Place, Princeton, 609-9241380. centraljerseyorchids.org. “Australian Orchids” presented by Dick Doran. 7:30 p.m. Health & Wellness Yoga Workshop, Shreyas Yoga, Holsome Holistic Center, 27 Witherspoon Street, Princeton, 732642-8895. www.shreyasyoga.- com. Yoga in the Himalayan tradition with Acharya Girish Jha. Register at [email protected]. First class is free. 7:15 p.m. Blood Drive, New Jersey Blood Services, Green Knolls Fire Department, 587 Foothill Road, Bridgewater, 800-933-2566. www.nybloodcenter.org. Unique drive for individuals with Type O blood and their friends. T-shirts for all donors. 1 to 8:30 p.m. Attention Deficit Disorder Lecture and Discussion, Children and Adults with AttentionDeficit Hyperactivity Disorder, Riverside School, 58 Riverside Drive, Princeton, 609-683-8787. “Behavioral Management of AD/HD: Strategies for Parents of Children with AD/HD and Associated Disorders” presented by Michelle Lockwood, New Jersey Coalition for Inclusive Education. Facilitated group discussions follow. 7 to 9 p.m. For Families Family Bounce Night, Bounce U, 410 Princeton Hightstown Road, West Windsor, 609-443-5867. www.bounceu.com. Must be 34 inches to bounce. $8.95 per child. Adults bounce for free. $3.25 extra for pizza. 6 to 8 p.m. Lectures Wednesday Night Out, Hopewell Public Library, 13 East Broad Street, Hopewell, 609-466-1625. www.redlibrary.org. “Whole Food, Good Attitude, Great Year” presented by Lori Saporito. 7 p.m. Author Event, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. Jean Baur, author of “Eliminated! Now What? Finding Your Way from Job Loss Crisis to Career Resilience,” discusses how to deal with the emotions associated with job loss. 7 p.m. Camera Club, South Brunswick Arts Commission, South Brunswick Community Center, 124 New Road, Monmouth Junction, 732329-4000. “Photographic Composition” presented by Jean Claude H. Roy focuses on the elements essential to a successful image: line, space, color, shapes, and their placement in a frame. Free. 7to 9 p.m. UFO Ghosts and Earth Mysteries, UFO and Paranormal Study Group, Hamilton Township Library, Municipal Drive, 609-6318955. www.drufo.org. Discussion about UFOs, ghosts, psychic phenomena, crop circles, poltergeists, channeling, and government cover-ups facilitated by Pat Marcattilio. Free. 7 to 11 p.m. Socials Meeting, Outer Circle Ski Club, Princeton Meadows Country Club, Plainsboro, 609-721-4358. www.outercircleskiclub.org. New members welcome. 8 p.m. Sports Princeton Basketball, Jadwin Gym, 609-258-4849. www.goprincetontigers.com. Marist. $12. 7 p.m. Tapparition, Princeton University, Frist Campus Center Film and Performance Theater, 609-2583000. www.princeton.edu. TapCats, Princeton’s tap dancing troupe, performs. $10. 8 p.m. Winter Show, BodyHype, Hamilton Murray Theater, Princeton University, 609-258-1742. www.theatreintime.org. $10. 8 p.m. Dancing Argentine Tango, Black Cat Tango, Suzanne Patterson Center, Monument Drive, Princeton, 609273-1378. www.theblackcattango.com. Beginner and intermediate classes followed by guided practice. No partner necessary. $12. 9:15 p.m. Food & Dining Beer Tasting, Joe Canal’s Liquors, 3375 Route 1 South, Lawrenceville, 609-520-0008. www.ultimatewineshop.com. Erie Brewing Company. 5 to 7 p.m. Health & Wellness Caregiver Support Group, Alzheimer’s Association, 196 Princeton Hightstown Road, West Windsor, 973-586-4300. www.alz.org. A forum for family members and caregivers to share feelings, concerns, and information. Register. 10 a.m. Live More, Weigh Less, Lawrence Library, Darrah Lane and Route 1, Lawrence Township, 609-989-6920. www.mcl.org. Discover food and lifestyle choices with health counselor Jennifer Collins. Register. 7 p.m. Pet Nutrition, Mercer Free School, Ewing Library, 61 Scotch Road, 609-456-6821. mfs.insi2.org. “Understanding Pet Nutrition” presented by Lisa Steinerd, owner of Tumbleweed and Eddie’s Natural Pet Treat Company. She will present information about understanding ingredient labels, proper nutrition, and what not to feed your pets. Register. Free. 7 to 8 p.m. JANUARY 5, 2011 U.S. 1 Americana for All: Doug and Telisha Williams perform songs from their new CD ‘Ghost of the Knoxville Girl,’ Thursday, January 6, at the Record Collector, Bordentown. 609-324-0880. History Festival of Trees, Morven Museum, 55 Stockton Street, Princeton, 609-924-8144. www.morven.org. $6. 11 a.m. to 3 p.m. For Parents Compass Special Needs Program, South Brunswick Library, 110 Kingston Lane, Monmouth Junction, 732-3294000. www.sbpl.info. Creative crafts. Register. Free. 4:30 p.m. Lectures Collegiate Career Fair, Rutgers University, 126 College Avenue, New Brunswick, 732-932-7084. http://careerservices.rutgers.edu. More than 125 employers from the public and private sectors representing a wide range of industries. Park at 83 Rockefeller Road, Piscataway. Shuttle buses from 9 a.m. to 4 p.m. Submit resumes to database online until January 9 for distribution to employers. Wear business attire and bring hard copies of resumes. Free. 9:30 a.m. to 3:30 p.m. Meeting, 55-Plus, Jewish Center of Princeton, 435 Nassau Street, 609-737-2001. www.princetonol.com. “Prokofiev: Peter and the Wolf and Politics” presented by Simon Morrison, professor of music at Princeton University, focuses on the career of Sergey Prokofiev and the histories of his works. 10 a.m. Workshop, Princeton Photography Club, Johnson Education Center, D&R Greenway Land Trust, 1 Preservation Place, Princeton, 732-422-3676. www.princetonphotoclub.org. “Advanced Critique” workshop presented by Ricardo Barros. Register. 7 p.m. Live Music Edward Boutross Trio, Santino’s Ristorante, 1240 Route 130 South, Robbinsville, 609-4435600. www.santinosristorante.com. Jazz vocal standards. BYOB. 6:30 to 8 p.m. Doug and Telisha Williams, The Record Collector Store, 358 Farnsworth Avenue, Bordentown, 609-324-0880. www.the-recordcollector.com. $12. 7:30 p.m. Showcase Night, Bob Egan’s New Hope, Ramada Hotel, 6426 Lower York Road, New Hope, PA, 215-794-7716. www.bobegansnewhope.com. Food and drink minimum. Register. $20 plus $15 food or drink minimum. 8 p.m. Singles Happy Hour, Princeton Area Singles Network, BT Bistro, 3499 Route 1 South, West Windsor. http://ht.ly/3gd9w. Cocktails, appetizers, and dinner available. Register online. 5:30 to 8 p.m. Socials Happy Hour, New Jersey Young Professionals, Yankee Doodle Tap Room, Nassau Inn, 10 Palmer Square East, Princeton. www.njyp.org. For ages 21 to 39. Register online. 6 to 8 p.m. Friday January 7 IN THE SPOTLIGHT: The Rhythm of Tap Tapparition, Princeton University, Frist Campus Center Film and Performance Theater , 609-2583000. www.princeton.edu. TapCats, Princeton’s tap dancing troupe, performs. $10. 8 p.m. Classical Music Piano Teachers’ Forum, Jacobs Music, Route 1, Lawrence, 609921-1510. “Anatomy and Posture and How Motion Affects Sound” presented by Sheila Paige, executive director and founder of the Piano Wellness Seminar. $10. 9 a.m. Marcantonio Barone, Bucks County Performing Arts Center, Yardley Community Center, 64 South Main Street, Yardley, PA, 215-493-3010. www.bcpac.org. Student piano workshop. $5; $10. 7 p.m. Folk Music Mad Agnes and Tessa & Barry Mitterhoff, Folk Project, Morristown Unitarian Fellowship, 21 Normandy Heights Road, Morristown, 973-335-9489. www.folkproject.org. $7. 8 to 11 p.m. Pop Music ceeds from the sale benefit D&R Greenway Land Trust. On view to February 1. 5:30 to 7:30 p.m. Art Exhibit, Gallery 14, 14 Mercer Street, Hopewell, 609-333-8511. www.photosgallery14.com. Opening reception for “Monks of Burma and Laos” by Michael Paxton and “Voids & Vanitas” by Ania Gozdz. Meet the photographers on Sunday, January 9, from 1 to 3 p.m. On view to February 6. 6 to 8:30 p.m. Art Exhibit, Alfa Art Gallery, 108 Church Street, New Brunswick, 732-296-7270. www.alfaart.org. Opening reception for “Landscapes of the Soul,” a group photography exhibition curated by Jewel Lim and featuring the talents of Brian Dean, Donald Morgan, and Ilya Raskin. Music by Estrada Branca. On view to January 27. 7 to 10:30 p.m. Continued on following page Fresh Made To Order Sushi Freshness is what matters in Sushi. Comparable in quality & freshness to the finest restaurants in the area. Burn and the Brights, Arts Council of Princeton, 102 Witherspoon Street, 609-924-8777. www.artscouncilofprinceton.org. $5. 8 p.m. Art Art Exhibit, Artists’ Gallery, 18 Bridge Street, Lambertville, 609397-4588. www.lambertvillearts.com. First day for gallery members group show. On view to March 6. Free. 11 a.m. to 6 p.m. Art Show, Small World Coffee, 254 Nassau Street, Princeton, 609-924-4377. www.smallworldcoffee.com. Opening reception for “Our Countryside,” an exhibition of paintings inspired by the countryside around Princeton by Mary Waltham of Princeton. Pro- Teriyaki Boy can’ t be beat for its combination of well-prepared food and inexpensive prices. —Princeton Living $ 20 Sushi selections from 2.29 Choose from Teriyaki, Tempura, Udon or Combos & Platters. Over Take-out & Catering Service Available. All food is cooked to order in 100% vegetable oil. MARKETFAIR 609-897-7979 Fax: 609-897-1204 Mon-Thurs. 10am-9pm, Fri-Sat 10am-10pm, Sun 11am-7:30pm 11 12 U.S. 1 JANUARY 5, 2011 January 7 Continued from preceding page Dance Tapparition, Princeton University, Frist Campus Center Film and Performance Theater, 609-2583000. www.princeton.edu. TapCats, Princeton’s tap dancing troupe, performs. $10. 8 p.m. Winter Show, BodyHype, Hamilton Murray Theater, Princeton University, 609-258-1742. www.theatreintime.org. $10. 10 p.m. On Stage In One Bed and Out the Other, Off-Broadstreet Theater, 5 South Greenwood Avenue, Hopewell, 609-466-2766. www.off-broadstreet.com. Classic farce. $27.50 to $29.50. 7 p.m. Amadeus, Kelsey Theater, Mercer County Community College, 1200 Old Trenton Road, West Windsor, 609-570-3333. www.kelseytheatre.net. Musical. $16. 7:30 p.m. The How and the Why, Berlind Theater at the McCarter, 91 University Place, Princeton, 609258-2787. www.mccarter.org. Through February 13. 8 p.m. As Bees in Honey Drown, Playhouse 22, 715 Cranbury Road, East Brunswick, 732-254-3939. www.playhouse22.org. Satirical comedy. $12. 8 p.m. A Broad Abroad, Princeton University, Whitman Theater, 185 Nassau Street, 609-258-1500. www.princeton.edu. Written and performed by Olivia Stoker, Class of 2011. 8 p.m. Dinner Theater Murder Mystery Dinner Theater, Omicron Theater Productions, Amici Milano Restaurant, Chestnut Avenue, Trenton, 609-4435598. Audience participation. Register. $48.50 includes dinner, show, and gratuity. 7:30 p.m. Art Opening and Gallery Talk: Carol Schepps, left, with Gloria Hansen in front of Hansen's quilt Circles Collide,' from 'Fiber Revolution,' opening on Saturday, January 8, at the West Windsor Arts Council, Alexander Road, West Windsor. The reception includes a talk by Kevan Lunney, a member of Fiber Revolution. 609-919-1982. Film Dancing Friday Film Cafe Series, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. Screening of “Guess Who’s Coming to Dinner.” Free. 10 a.m. Movie Series for Seniors, Princeton Senior Resource Center, Suzanne Patterson Building, 45 Stockton Street, 609924-7108. Screening of “Eat Pray Love.” Register. Free. 1 p.m. Acme Screening Room, Lambertville Public Library, 25 South Union Street, Lambertville, 609-397-0275. www.nickelodeonnights.org. Screening of “The Passenger,” 1975. $5. 7 p.m. Dance Party, American Ballroom, 1523 Parkway Avenue, Ewing, 609-931-0149. www.americanballroomco.com. $15. Note new location. 8 to 11 p.m. Dance Jam, Dance Improv Live, All Saints’ Church, 16 All Saints’ Road, Princeton, 609-924-3767. www.danceimprov.com. Expressive dance improvisation with live music. $15. 8 to 10:15 p.m. English Country Dancing, Lambertville Country Dancers, American Legion Hall, 41 Linden Avenue, Newtown, PA, 609-8827733. www.Lambertvillecountrydancers.org. No partner needed. Beginners welcome. $8. 8 p.m. We W ill PURCHASE Your GOLD and JEWELRY ON THE SPOT! Gold • Silver • Platinum Sterling Silver • Coins You Can Trade In Your Metals for Store Merchandise at a Discount Price! Monday - Saturday 10-5:30 pm 104 Nassau Street • Princeton, New Jersey 08542 (609) 924-1 1363 JANUARY 5, 2011 U.S. 1 In the Commedia dell’arte Style: ‘A Broad Abroad,’ a senior thesis production written and performed by Olivia Stoker, based on her experiences studying in Italy, Friday through Sunday, January 7 to 9, Whitman Theater on the Princeton campus. 609-258-9220. Comedy Clubs Erin Jackson, Catch a Rising Star, Hyatt Regency, 102 Carnegie Center, West Windsor, 609-987-8018. www.catcharisingstar.com. Register. $19.50. 8 p.m Faith Contemplative Shabbat Evening, String of Pearls, Unitarian Universalist Congregation, 50 Cherry Hill Road, Princeton, 609-430-0025. www.stringofpearlsweb.org. Rabbi Donna Kirshbaum leads the congregation for one meditative hour using simple melodies from ancient Jewish communities of Asia and the Middle East accompanied by a clarinet and a soft drum. 7:30 p.m. Shabbat Service, Temple Micah, Lawrenceville Presbyterian Church, 2688 Main Street, Lawrenceville, 609-921-1128. www.temple-micah.org. 7:30 p.m. Food & Dining Wine Course, Stage Left, 5 Livingston Avenue, New Brunswick, 732-828-4444. www.stageleft.com. “The Killer B’s of Italy: Barolo, Barbaresco, Barbera, Brunello.” Classroom style tasting. Register. $100. 7 p.m. Health & Wellness Tai Chi, West Windsor Recreation, Senior Center, Clarksville Road, West Windsor, 609-7999068. www.wwparks-recreation.com. Free. 8:15 a.m. Meditation Circle, Lawrence Library, Darrah Lane and Route 1, Lawrence Township, 609-989-6920. www.mcl.org. Stretching and relaxation techniques with Ann Kerr. Register. 2:30 p.m. History Festival of Trees, Morven Museum, 55 Stockton Street, Princeton, 609-9248144. www.morven.org. $6. 11 a.m. to 3 p.m. Cat Show Central Jersey Cat Fanciers, Hilton Hotel, Parsippany, 973-2677371. ticama.org/cj. Three-day regional show features close to 250 cats in 20 rings. Pedigree cats include Bengals, Sphynx, Maine Coons, Siamese, Orientals, Ragdolls, Persians, plus household pets and kittens. Judging takes place in seven rings. Vendors with gift items and cat-related supplies. Homeless pets for adoption. $7. 9 a.m. to 4 p.m. Lectures Consumer Affairs, Mercer County Connection, 957 Route 33, Hamilton, 609-890-9800. www.mercercounty.org. Information on credit, home improvement, automotive, or Internet fraud. Register. Free. 11 a.m. to 3 p.m. Live Music Drum Circle, Lawrence Library, Darrah Lane and Route 1, Lawrence Township, 609-9896920. www.mcl.org. Beginners drum circle facilitated by Ange Chianese of Mercer County’s ZipA-Dee-Doo-Dah Entertainers. Bring your drum, shakers, gongs, bells, or other percussion. Refreshments. Register. 4:30 p.m. Wine and Music, Hopewell Valley Vineyards, 46 Yard Road, Pennington, 609-737-4465. www.hopewellvalleyvineyards.com. Ambiance Duo with jazz and swing. Wine by the glass or bottle available. 5 to 8:30 p.m. Dick Gratton, Chambers Walk Cafe, 2667 Main Street, Lawrenceville, 609-896-5995. www.allaboutjazz.com. Solo jazz guitar. 6 to 9 p.m. Continued on page 15 You are invited to Princeton’s biggest BIRTHDAY PARTY PiDayPrinceton.com Catering, delicatessen, scrumptious sandwiches A Princeton institution for more than a century 180 Nassau Street, 609-924-6269, fax 609-924-5442 www.coxsmarket.com 13 14 U.S. 1 JANUARY 5, 2011 0 90 -2 21 -9 09 6 J • rg , N no.o n sto pia ng sms i K n 7 • ww. 2 t. w Complete Musicianship at R 3 Piano the 4 45 REGISTER NOW for All Ages & Stages FOR WINTER CLASSES! Now Offering Early Childhood Music and Movement Classes for Newborns through Age 6. Complete musicianship at the piano for all ages and stages A Division of the Frances Clark Center for Keyboard Pedagogy The New School for Music Study maintains a totally non-discriminatory admissions policy. The Montgomery NewsPaperA Hometown Serving Montgomery Township and Rocky Hill Get your message into every home in Montgomery and Rocky Hill on our new website, www.montynews.com Call Us to find out how! Circulation: 20,400 email: [email protected] 908-874-0020 2106 Rte. 206 Belle Mead, NJ 08502 JUNCTION BARBER SHOP 33 Hightstown Rd., Princeton Jct. ELLSWORTH’S CENTER (Near Train Station) Hrs: Tues - Fri: 10am - 6pm Sat: 8:30am - 3:30pm 609-799-8554 Opportunities Auditions Health Volunteer Please North Brunswick Recreation has auditions for “The Pajama Game” at North Brunswick High School on Thursday, January 6, at 7 p.m. for featured roles, and Saturday, January 8, at 10 a.m. for the general company and those interested in working behind the scenes. E-mail [email protected] or call 732-247-0922, ext. 475 for information. Playhouse 22 has auditions for “The Merchant of Venice” on Wednesday and Thursday, January 12 and 13, at 7:30 p.m. All ethnicities are encouraged to audition. Also auditions for “All the King’s Women” on Sunday and Monday, January 16 and 17, at 8 p.m. Call 732-560-3689 or E-mail [email protected]. www.playhouse22.org. Roxey Ballet has auditions for children’s classic stories on Saturday, January 15, 243 North Union Street, Lambertville. Ages 4 to 6, 3 p.m.; ages 7 to 10, 3:30 p.m.; ages 11 to 13, 4 p.m.; ages 14 to 18, 4:30 p.m. $30 audition fee. E-mail [email protected] or call 609397-7616. www.roxeyballet.org Voices Chorale has auditions on Monday, January 17, at 7:30 p.m. at 225 Hopewell-Pennington Road, Hopewell at the open sing of Handel’s “Messiah.” Contact Sandy Duffy at 609-799-2211 or E-mail [email protected] to arrange for an audition on an alternative date. Elixir Fund offers “Bridge to Wellness,” a six-week seminar series for patients and caregivers on complementary therapies to reduce stress, manage side effects, and ease the overall cancer journey. The series begins Monday, February 21, 7 to 8:30 p.m., at Four Winds Yoga, Straube Center, Pennington. The series includes meditation, massage, yoga, acupuncture, and tai chi. Refreshments, support group, and a time to talk with instructors at each session. Register. $30. www.elixirfund.org or call 800-494-9228. NAMI Mercer offers a free seven-week education course for parents and caregivers of children and adolescents who are living with emotional or behavioral challenges beginning Wednesday, January 19, 7 p.m., at 3371 Brunswick Pike, Suite 124, Lawrenceville. Register by E-mail to [email protected] or call 609-8994. Mercer County offers a program for caregivers of people with dementia and Alzheimer’s disease. Call 609-989-6661 for information about the Skills2Care and Project Lifesaver programs. Mercer County Wildlife Center seeks individuals to volunteer time to care for animals brought tot he Hopewell facility. Volunteer orientation sessions are Saturday, January 30, or Saturday, February 5, from 10 to 11 a.m. Call Jane Rakos-Yates at 609-883-6606, ext. 103. www.mercercounty.org Diocese of Trenton seeks volunteers to collect, sort and package hygiene and toiletry kits, school supplies, and children’s books, as well as prepare meals and make bag lunches for area social service agencies. For Martian Luther King Jr. Day of Service on Monday, January 17, at 701 Lawrenceville Road, Trenton, from 8 a.m. to noon. Call 609-406-7400, ext. 5518. For Teens Straube Foundation presents the first run of its high school level robotics course aimed at teaching beginners the basics of robotics using LEGO Mindstorm Robots and modern programming methods. Weekly classes begin Sunday, January 23, noon to 4 p.m. and run through February 20. $125. Register at www.straube.org, E-mail [email protected] or call 609-737-3322. Hopewell Valley Youth Activity Center offers an SAT Prep course with textbooks, three practice tests, and quizzes for eight three-hour sessions beginning Saturday, January 15, from 2 to 5 p.m. Register. $250. E-mail [email protected] or call 609-7373322. www.straube.org. Adoption Information IAC Center Groups offers support groups in Pennington including pre-adopt groups; parents through domestic adoption; parents through international adoption, a girls’ group for ages 8 to 10; and a tween group for girls ages 11 to 13. Also workshops for baby care for adoptive parents and how to meet the challenges of adolescence. E-mail [email protected] or call 609-737-8750. $75 to $100 per session. Dance Black Cat Tango offers tango for beginners, a four-week series at Suzanne Patterson Center, 45 Stockton Street, Princeton. First class is Thursday, January 6, at 8 p.m. Call 609-273-1378 for information. $48. Roxey Ballet seeks a male dancer for the upcoming season. Must be willing to relocate to New Jersey to begin in early January. Email [email protected] or call 609-397-7616. www.roxeyballet.org Faith The Friendship Circle, a Jewish organization that matches children with special needs with teen volunteers. Programs include Jewish holiday programs, drop-off programs, parent workshops, and nights out. The adult division offers a cooking circle, lunch meetings, and bowling outings. Free. Call 609-683-7240. Jewish Family & Children’s Service offers discounted rides from RideProvide for medical visits, grocery shopping, and other transportation. Call 609-987-8100. Art West Windsor Arts Council offers classes in multimedia drawing, digital photography, jewelry making, drama and acting, break dancing, stand-up comedy, and Bollywood. 609-716-1931 or [email protected]. Visit www.westwindsorarts.org for a full schedule. AC Moore offers “Introduction to Watercolor Technique” in a fourweek session beginning Wednesday, January 5, from 6:30 to 8:30 p.m. $95. Also an open session watercolor class on Thursday, January 6, at 6:30 p.m. $22. 1245 Route 33, Hamilton, 609-587-1636. VSA New Jersey offers parent and child workshops in the arts for children with autism or autistic behaviors on Saturdays, February 19 to April 23, in New Brunswick, from 9 a.m. to 3:30 p.m. $30 registration fee. Call 732-745-3885 or Email [email protected]. Deadline is Friday, January 28. www.vsanj.org. The Trenton Artists Workshop Association presents Open Studio for Life Drawing at Artworks, 19 Everett Alley, Trenton. The series of six classes runs Sundays, 10 a.m. to 1 p.m., January 16, 23, 30, and February 6, 13, 20. $12 per session or $60 for all six sessions, TAWA members $30 for all six sessions. Join TAWA and get all six sessions for $50, sign-up at the first session. 609-394-9436. Nominate Alice Paul Institute seeks nominations for the 2011 Alice Paul Equality Awards to be presented at an April gala. The awards honor individuals from any industry or field who capture the spirit of Alice Stokes Paul who led the final campaign for women’s right to vote. Email [email protected] or call 856231-1885. Deadline is Tuesday, January 18. www.alicepaul.org. JANUARY 5, 2011 U.S. 1 Piano Workshop: Marcantonio Barone gives a workshop on Friday, January 7, 7 p.m., at Bucks County Performing Arts Center, Yardley, PA. 215-493-3010. January 7 Continued from page 13 Chris Smither, The Record Collector Store, 358 Farnsworth Avenue, Bordentown, 609-324-0880. www.the-record-collector.com. American folk and blues singer, guitarist, and songwriter. $20 to $25. 7:30 p.m. Bob Egan, Bowman’s Tavern, 1600 River Road, New Hope, PA, 215-862-2972. www.bowmanstavernrestaurant.com. 8 p.m. All That Jazz, Crossing Vineyards and Winery, 1853 Wrightstown Road, Washington Crossing, PA, 215-493-6500. www.crossingvineyards.com. Music with Dave Antonow Trio. Wine and cheese available. $20. 8 to 10 p.m. Alex DeSimine, Grover’s Mill Coffee House, 335 Princeton Hightstown Road, West Windsor, 609-716-8771. www.groversmillcoffee.com. Five performers. 8 p.m. Pup Bolding, It’s a Grind Coffee House, 7 Schalks Crossing Road, Plainsboro, 609275-2919. www.itsagrind.com. Soft jazz. 8 to 10 p.m. Singles Wine and Dinner, Dinnermates, Princeton Area, 732-759-2174. www.dinnermates.com. For business and professional singles. Age groups differ. Call for reservation and location. $20 plus dinner and drinks. 7:15 p.m. Divorce Recovery Program, Princeton Church of Christ, 33 River Road, Princeton, 609-581-3889. www.princetonchurchofchrist.com. Non-denominational support group for men and women. Free. 7:30 p.m. Dance and Social, Professional and Business Singles Network, Yardley Country Club, 1010 Reading Avenue, Yardley, 888-348-5544. www.PBSNinfo.com. DJ with dance hits. Cash bar. Jacket and tie. Ages 40 to 65. $15. 8 p.m. Drop-In, Yardley Singles, The Runway, Trenton Mercer Airport, Ewing, 215-7361288. www.yardleysingles.org. Music by Rick and Kenny, dancing, and cash bar. 9 p.m. Socials Luncheon, Rotary Club of the Princeton Corridor, Hyatt Regency, Carnegie Center, 609-799-0525. www.princetoncorridorrotary.org. Register. Guests, $25. 12:15 p.m. Sports Princeton Hockey, Baker Rink, 609-2584849. www.goprincetontigers.com. Cornell. $10. 4 p.m. Advance Auto Parts Monster Jam, Sun National Bank Center, 81 Hamilton Avenue, Trenton, 800-298-4200. www.comcasttex.com. $15 to $45. 7:30 p.m. Continued on following page Please Join Dr. Roderick Kaufmann & Same Day Services Princeton Dermatology Associates in Welcoming Custom Creations & Special Orders J LEON-MEYER ewelers PRINCETON, NJ Making Family Traditions SINCE 1953 6 S. Tulane Street • Princeton, NJ 08542 609-688-9888 • leonmeyer.com Dr. Smeeta Sinha Dr. Sinha will be at our Monroe office, 8 a.m. - 6 p.m., Tuesday through Thursday. Her specialties are Adult, Pediatric and Cosmetic Dermatology and Dermatalogic Surgery. Please Call Today to Make Your Appointment with Dr. Sinha. 5 Center Drive, Suite 1A Monroe Center Forsgate Monroe Township, NJ 609-655-4544 15 16 U.S. 1 JANUARY 5, 2011 Continued from previous page Saturday January 8 IN THE SPOTLIGHT: You Can Still Celebrate New Year’s Eve Hogmanay New Year’s Eve Bonfire, Lawrence Historical Society, Brearley House, Meadow Lane, Lawrenceville, 609-8951728. www.thelhs.org. Revelers of all ages gather in the Maidenhead Great Meadow to light up the night with a traditional Scottish New Year’s Eve bonfire. The ancient tradition celebrates a clean break from all that had been bad in the old year. Hot cocoa, cake, and music follow indoors at the Brearley House. Free. Originally scheduled for December 31 but postponed because of snow in parking areas. 6 p.m. Classical Music Marcantonio Barone, Bucks County Performing Arts Center, Yardley Community Center, 64 South Main Street, Yardley, PA, 215-493-3010. bcpac.org. Solo works for piano. $15. 7:30 p.m. Concert, Central Jersey Choral Society, Bristol Chapel, Westminster Choir College, 101 Walnut Lane, Princeton, 609-7515805. www.cjchoralsociety.org. Works of Bach, Beethoven, and Bernstein. $15. 7:30 p.m. Water! From the River to the Sea, New Jersey Symphony Orchestra, State Theater, 15 Livingston Avenue, New Brunswick, 800-ALLEGRO. www.njsymphony.org. Music of Faure, Tan Dun, Picker, and Debussy. Jacques Lacombe, conductor; David Cossin, percussion. $20 to $82. 8 p.m. See story page 27. Scenes from Mozart Opera, Princeton University Opera Theater, Richardson Auditorium, 609-258-9220. www.princeton.edu. Scenes from “Cosi Fan Tutte,” “The Marriage of Figaro,” and “The Magic Flute” performed by students in Music 214 with members of the Princeton University Orchestra in the pit. Directed by Edward Berkeley, a visiting lecturer in the music department. The scenes will be sung in Italian and German with spoken commentary by Berkeley. $10. 8 p.m. Folk Music Susan Werner, Concerts at the Crossing, Unitarian Church at Washington Crossing, Titusville, 609-510-6278. www.concertsatthecrossing.com. Singer-songwriter performs songs from her upcoming CD, “Kicking the Beehive,” as well as selections from her previous eight CDs including her most current, “Classics.” Gail Ann Dorsey, a bassist and vocalist, accompanies her. $23. 7:30 p.m. Pop Music Big Bad Voodoo Daddy, Patriots Theater at the War Memorial, Memorial Drive, Trenton, 609984-8400. www.thewarmemorial.com. “A Tribute to Cab Calloway.” $25 to $42. 8 p.m. Art Art Exhibit, Ellarslie, Trenton City Museum, Cadwalader Park, 609-989-3632. www.ellarslie.org. First day for “The Works of Tom Chesar” featuring sculptures embracing African Diaspora, Australian Aborigines, Nature Americans, and Maori People of New Zealand; and “The Works of Clifford Ward” featuring scenes of the Delaware Valley and coastal Maine. Opening reception on Saturday, January 15, 7 to 9 p.m. On view to February 27. 11 a.m. to 3 p.m. Tots on Tour, Grounds For Sculpture, 18 Fairgrounds Road, Hamilton, 609-586-0616. www.groundsforsculpture.org. For ages 3 to 5. Listen to a story, become park explorers, make original works of art. One adult must accompany each child. Register. Free with park admission. Rain or shine. 11 a.m. and 1 p.m. Highlights Tour, Princeton University Art Museum, Princeton campus, 609-258-3788. http://artmuseum.princeton.edu. Free. 2 p.m. Art Exhibit, Arts Council of Princeton, 102 Witherspoon Street, 609-924-8777. www.artscouncilofprinceton.org. Opening reception for “Raw Beauty: An Exhibition of Sculpture” organized by guest curator Rebecca Kelly. Works by Carole Cole, Hannah Fink, Lesley Haas, Elizabeth Mackie, Donna M. McCullough, Leslie Pontz, Miriam Schaer, and Leo Sewell. On view to February 28. Reception also celebrates “Terrace Project: John McDevitt” featuring steel sculptures by the New Hope artist on the Michael Graves Terrace. On view to May 31. 4 to 6 p.m. Artists Network, Lawrenceville Main Street, 2683 Main Street, Lawrenceville, 609-512-1359. www.lmsartistsnetwork.com. Art gallery reception for “Light and Shadow” with soup tastings from Purple Cow Ice Cream and wine tasting from Unionville Vineyards. Koop Jazz Group perform. Free. 4 to 7 p.m. Art Exhibit, West Windsor Arts Council, Alexander Road, West Windsor, 609-919-1982. www.westwindsorarts.org. Opening reception for “Fiber Revolution” featuring contemporary art quilt on display as an art form. Rather than covering a bed, the textiles hang from a wall in the same way as a painting. Kevan Lunney, a member of Fiber Revolution presents a gallery talk. Each quilt shares its own personal story as well as the story of the artist, its creator. On view to February 27. 4 to 6:30 p.m. In the Galleries: ‘Manitou Park, New Jersey’ by Wendell A. White, from ‘Schools for the Colored,’ opening Tuesday, January 11, 5:30 to 7:30 p.m., Bernstein Gallery, Woodrow Wilson School on the Princeton campus. Dance Tapparition, Princeton University, Frist Campus Center Film and Performance Theater. 609-2583000. www.princeton.edu. TapCats, Princeton’s tap dancing troupe, performs. $10. 8 p.m. Winter Show, BodyHype, Hamilton Murray Theater, Princeton University, 609-258-1742. theatreintime.org. $10. 7 and 10 p.m. On Stage In One Bed and Out the Other, Off-Broadstreet Theater, 5 South Greenwood Avenue, Hopewell, 609-466-2766. www.off-broadstreet.com. Classic farce. $27.50 to $29.50. 7 p.m. Amadeus, Kelsey Theater, Mercer County Community College, 1200 Old Trenton Road, West Windsor, 609-570-3333. www.kelseytheatre.net. Musical. $16. 7:30 p.m.5 The How and the Why, Berlind Theater at the McCarter, 91 University Place, Princeton, 609-2582787. www.mccarter.org. World premiere. Preview performance. 8 p.m. As Bees in Honey Drown, Playhouse 22, 715 Cranbury Road, East Brunswick, 732-254-3939. www.playhouse22.org. Satirical comedy. $12. 8 p.m. A Broad Abroad, Princeton University, Whitman Theater, 185 Nassau Street, 609-258-1500. www.princeton.edu. Written and performed by Olivia Stoker, Class of 2011. 8 p.m. Dinner Theater Murder Mystery Dinner Theater, Omicron Theater Productions, Amici Milano Restaurant, Chestnut Avenue, Trenton, 609-4435598. Audience participation. Register. $48.50 includes dinner, show, and gratuity. 7:30 p.m. Nicole Schrader, M.D., F.A.C.S. Facial Plastic & Reconstructive Surgery Cosmetic and Functional Nose Reshaping Laser Wrinkle Reduction • Laser Acne Treatment Micro Laser Peel • Skin Tightening (SkinTyte) Laser Hair Removal • Facelift • Eyelid Surgery Liposuction • Micro Fat Injections • Rhinoplasty Restylane • Juvederm • Botox Double Board-Certified Facial Plastic & Reconstructive Surgery Otolaryngology & Head/Neck Surgery 214 N. Harrison St. • Princeton, NJ 609-279-0009 Participate with all major insurance companies JANUARY 5, 2011 A U.S. 1 ADVERTISING FEATURE Trinity Counseling Service: Coping As A Caregiver Q UESTION: I am caring for my wife who has been battling cancer for 9 years. Her illness is terminal. I am drowning in a sea of stress. I feel so alone, so helpless, and so scared of what is coming. Can you help me cope? ANSWER: Having myself been through what you are experiencing, here are some suggestions: 1. Let Others Help: You are strong, brave and loving. But, you feel alone. Letting others help does in no way lessen or tarnish your love. If you burnout, who does that help? So, how about this? • Share your feelings with a relative, a friend, and/or your clergyperson. • Join a support group. • If you have children, encourage them to not only visit, but also pitch in; if they live at a distance, that may limit what they can do, but not eliminate it. • Allow a home health aide or visiting nurse into your home to share some of your duties. • Look into respite care; let someone give you a break – for a few hours, a day or even a weekend. 2. Let Your Spouse Help: Your wife may be weak physical- by Rev. Peter K. Stimpson, Director, Trinity Counseling ly, but she can still listen with empathy, help you find meaning amidst loss, positives amidst a seeming tidal wave of negatives, and spiritual growth amidst physical illness and death. Her insights will give you clarity of vision for living the rest of your life! 3. Local Resources: And in addition, here are three local resources: • Princeton Senior Resource Center: They have a support group for caregivers, let alone a myriad of other services for our senior citizens; call 609-9247108 or look on www.princetonsenior.org. • Trinity Counseling Service: My center offers counseling to help caregivers cope; call us at 609924-0060 or look on www.trinitycounseling.org. • Nurturing the Nurturer Conference: Come to a free conference offered by the YWCA, the Princeton Resource Center, Trinity Counseling Service, Wisdom and Beyond, LLC, and Bon Appétit on Saturday, January 15th, from 9 AM to 12 Noon at the YWCA (59 Paul Robeson Place in Princeton). You will be nurtured by many ideas on coping from local professionals, U.S. 1 CASH Highest Price Paid GOLD • DIAMONDS • SILVER Gold Jewelry (can be damaged) Sterling Silver Jewelry • Sterling Silver Flatware Tea Sets • Silver Coins • Gold Coins Dental Gold • Diamonds ¼ Carat & Up Rolex Watches such as our keynote speaker, Dr. Teena Cahill, who will speak about the need to help people switch from a model of “Care Giving” to “Care Partners”. And, wanting to nurture your body as well as your soul, we shall have some great food generously provided by Bon Appétit. Call 609-497-2100 or look at www.ywcaprinceton.org. I hope this helps. Please consider coming on January 15th. I would love to have a chance to shake your hand and give you a hug. Trinity Counseling Service. 22 Stockton Street, Princeton. 609-924-0060. www.trinitycounseling.org With the Precious Metal Market at an All-Time High, Now Is the Time to Turn Broken Jewelry and Unwanted Items to CASH! Trent Jewelers 16 Edinburg Rd. at 5 Points • Mercerville, N.J. 609-5 584-8 8800 The Trinity Counseling Service offers counseling to help caregivers cope, says Director Rev. Peter K. Stimpson. Film For Families Princeton Public Library, 65 Witherspoon Street, 609-9248822. www.princetonlibrary.org. Screening of “Despicable Me.” 4 p.m. Acme Screening Room, Lambertville Public Library, 25 South Union Street, Lambertville, 609-397-0275. www.nickelodeonnights.org. Screening of “The Passenger,” 1975. $5. 7 p.m. Cat Show, Central Jersey Cat Fanciers, Hilton Hotel, Parsippany, 973-267-7371. ticama.org/cj. Three-day regional show features close to 250 cats in 20 rings. Pedigree cats include Bengals, Sphynx, Maine Coons, Siamese, Orientals, Ragdolls, Persians, plus household pets and kittens. Judging takes place in seven rings. Vendors with gift items and cat-related supplies. Homeless pets for adoption. $7. 9 a.m. to 4 p.m. Attack of the Space Pirates, Raritan Valley College, Planetarium, College Center, North Branch, 908-526-1200. www.raritanval.edu. $6. 3 p.m. Dancing Ballroom Blitz, Central Jersey Dance Society, Unitarian Church, 50 Cherry Hill Road, Princeton, 609-945-1883. www.centraljerseydance.org. Swing crash course followed by open dancing. No partner needed. $12. 7 to 11:30 p.m. English Country Dance, Princeton Country Dancers, Suzanne Patterson Center, Monument Drive, 609-924-6763. www.princetoncountrydancers.org. Instruction and dance. $10. 8 to 10:30 p.m. Comedy Clubs Erin Jackson, Catch a Rising Star, Hyatt Regency, 102 Carn1egie Center, West Windsor, 609987-8018. www.catcharisingstar.com. Register. $19.50. 7:30 and 9:30 p.m. Faith Chanting Meditation, Krishna Leela Center, 13 Briardale Court, Plainsboro, 609-203-6730. www.krishnaleela.org. Kirtan and discussion. 5 to 6 p.m. Health & Wellness T’ai Chi Ch’uan, Plainsboro Public Library, 9 Van Doren Street, 609-275-2897. www.lmxac.org/plainsboro. Meditation in motion presented by Todd Tieger for all levels. Free. 10 a.m. History Festival of Trees, Morven Museum, 55 Stockton Street, Princeton, 609-924-8144. www.morven.org. $6. Noon to 4 p.m. Lectures Workshop, Monroe Public Library, 4 Municipal Plaza, Monroe, 732-521-5000. www.monroetwplibrary.org. “Overcoming Fear of Failure” presented by Terry Antoniewicz. Register. Free. 1 p.m. Science Lectures Science on Saturday, Princeton Plasma Physics Laboratory, Forrestal Campus, Route 1 North, Plainsboro, 609-243-2121. www.pppl.gov. “Major Themes in Evolutionary Medicine” presented by Steve Stearns, department of ecology and evolutionary biology, Yale University. Register on site beginning at 8 a.m. Students, parents, teachers, and community members invited. Photo ID required. Free. 9:30 a.m. Live Music Karaoke Night, Trenton Kebab House, 226 East State Street, Trenton, 609-278-0037. trentonkebabhouse.com. Appetizers, sandwiches, desserts, and entrees. BYOB. 5 to 9 p.m. Wine and Music, Hopewell Valley Vineyards, 46 Yard Road, Pennington, 609-737-4465. www.hopewellvalleyvineyards.com. Wombats with classic rock. Wine by the glass or bottle available. 5:30 to 8:30 p.m. Paige Stewart, Blue Rooster Cafe, 17 North Main Street, Cranbury, 609-235-7539. www.blue- roosterbakery.com. The Great American Songbook. 6 to 9 p.m. Black Cat Habitat, Beanwood Coffee Shop, 222 Farnsworth Avenue, Bordentown, 609-3241300. www.beanwood.com. Acoustic duo with original pop and rock. 7:30 to 9:30 p.m. Bruce Springsteen Tribute, Grover’s Mill Coffee House, 335 Princeton Hightstown Road, West Windsor, 609-716-8771. www.groversmillcoffee.com. Five performers. 8 p.m. Continued on following page SOFA & RECLINER All Leather Furniture On Sale! SALE Don’t Compromise. CUSTOMIZE! Special Orders MADE EASY! • Dining Room • Bedroom • Occasional • Custom Made Upholstery • Prints and Accessories • Leather Furniture • Antique Furniture Repair & Refinishing Proudly Made in the U.S.A. 17 THOUSANDS OF FABRICS AVAILABLE! Interior design service available. Rider Furniture Where quality still matters. Monday-Friday 10-6; Saturday 10-5; Sunday 12-5 4621 Route 27, Kingston, NJ • 609-924-0147 18 U.S. 1 JANUARY 5, 2011 Rescue Squad for the Bucks County Playhouse In the December 15 issue (“The members of Actors Equity Associ- and picturesque piece of theater End of the Bucks County Play- ation. Formerly, the programming history,” Bernstein said in a statehouse?”) U.S. 1 reported that Stonebridge Bank of Exton, PA, the bank holding the mortgage on the venerable New Hope theater venue, had taken possesion of the property from owner Ralph Miller, who had been producing shows there for 35 years. Now it appears a group of Broadway angels and local residents are trying to reopen and renovate the 450-seat playhouse. The goal is to make the playhouse a professional theater with productions featuring actors who are featured community theater productions. Lending expertise to the newly formed Bucks County Playhouse Conservancy is Broadway producer Jed Bernstein (“Driving Miss Daisy”) and some of Bernstein’s colleagues from the Great White Way. (In its early years, the playhouse held the pre-Broadway tryouts of “Harvey” and “Barefoot in the Park.” “The entire theater community was aghast at the idea of permanently losing this legendary venue ment. “We have formulated a unique solution that we hope wil ensure this landmark’s artistic and financial future for New Hope and Bucks County. Without missing a beat, we are committed to moving swiftly to try to solidify a plan to mount a 2011 summer seaosn that will unequivocally demonstrates that the Bucks County Playhouse has truly been born anew.” To donate time or financial support, call the Conservancy at 267287-8486 or visit www.buckscountyplayhouseconservancy.org. January 8 off-road course laid out with baking flour through woods, grass, swamp, and marsh. No fee, no awards, no recorded times. A sense of humor is a must. Must be over 21 to participate. $17 day of event. Pre-register for $12.69 and receive a free shirt and open bar admission beginning at 7:30 a.m. 7:30 a.m. Knowing Native Plants, Bowman’s Hill Wildflower Preserve, River Road, New Hope, 215-8622924. www.bhwp.org. “Basics of Plant Identification.” Register. $15. 10 a.m. to noon. After Holidays Walk-Off, Delaware and Raritan Canal State Park, Washington Crossing State Park, Titusville, 609-9245705. www.dandrcanal.com. Five-mile walk on the D&R Canal towpath. Register. Subject to cancellation in inclement weather. Free. Register. 1 p.m. Family Nature Programs, Plainsboro Preserve, 80 Scotts Corner Road, Plainsboro, 609-897-9400. www.njaudubon.org. “The Wonders of Winter Birding” with Vicki Schwartz. Register. $5. 2:30 to 4 p.m. of Their Music” presented by Bill Charlap Trio. The program includes classics based on the works of George Gershwin, Cole Porter, and Leonard Bernstein who have been affected by mental illness, $49; concert and dinner, $165. 3 p.m. Continued from preceding page Deb & Mike, It’s a Grind Coffee House, 7 Schalks Crossing Road, Plainsboro, 609-275-2919. www.itsagrind.com. Soft rock duo. 8 to 10 p.m. Best of Pink Floyd Laser Concert, Raritan Valley College, Planetarium, College Center, North Branch, 908-526-1200. www.raritanval.edu. $6. 8 p.m. Take 2, Ciro’s Restaurant Italiano, 301 Buckelew Avenue, Monroe Township, 732-521-1800. www.cirosonline.biz. Jazz quartet. 8 p.m. to midnight. Nancy Harms, Bob Egan’s New Hope Supper Club and Cabaret, Ramada Hotel, 6426 Lower York Road, New Hope, PA, 215-794-7716. www.bobegansnewhope.com. Popular and jazz standards as well as original works. Accompanied by Michael Ferreri on piano. Food and drink minimum. Register. $20 plus $25 food or drink minimum. 8:30 p.m. The Charles Laurita Trio, BT Bistro, 3499 Route 1 South, West Windsor, 609-919-9403. www.btbistro.com. Featuring Rick Lucherini and Darwin Morua. 9 p.m. Rescheduled New Year’s Event SHOPPING IN PRINCETON? Don’t miss out on the best deals in town! Retail • Dining• Entertainment www.PrincetonDeals.biz Hogmanay New Year’s Eve Bonfire, Lawrence Historical Society, Brearley House, Meadow Lane, Lawrenceville, 609-8951728. www.thelhs.org. Revelers of all ages gather in the Maidenhead Great Meadow to light up the night with a traditional Scottish New Year’s Eve bonfire. The ancient tradition celebrates a clean break from all that had been bad in the old year. Hot cocoa, cake, and music follow indoors at the Brearley House. Free. Originally scheduled for December 31 but postponed because of snow in parking areas. 6 p.m. Outdoor Action Freezing Cold Hash Run, Rumson Hash House Harriers, 2053 Woodbridge Avenue, Edison, 732-572-0500. www.active.com. Non-competitive three to five-mile group run in Edison woods on an FRANCES M. MERRITT, ESQ. ATTORNEY AT LAW MEDIATOR Family Law Practice Collaborative Law/Litigation/Mediation Experienced family law attorney since 1986 Accredited family law mediator since 1995 • Trained collaborative lawyer since 2008 President, Mid-Jersey Collaborative Law Alliance, established 2009 I am committed to using my skills, education and experience to help people separate, reach agreements and divorce in a creative, respectful and less stressful manner. 40 Stonicker Drive, Lawrenceville, NJ 08648 Phone: 609-895-1717 • Fax: 609-895-1727 Schools Preschool and Activities Fair, Moms Club East, Lawrenceville High School, 2525 Princeton Pike, Lawrenceville. www.momsclubeast.webs.com. Shop for information about area preschools and activities for young children. 10 a.m. to noon. Singles Celebrate 2011, Jewish Community Center, Days Hotel, 195 Route 18 South, East Brunswick, 732-494-3232. www.jccmc.org. For Jewish singles ages 45 to 60. Register. $20 to $25. Snow date is January 15. DJ, dancing, cash bar, and refreshments. 8 to 11 p.m. Sports Coaches Workshop and Vendor Exhibition, New Jersey Youth Soccer, NJ Convention Center, Raritan Center, Edison, 973-9413605. www.njyouthsoccer.com. Workshop for coaches, administrators, and parents of youth soccer programs. Vendors offer equipment, apparel, trophies, and photographs. Play Zone for ages 9 and 14 with players from the Red Bull Street Team and NJ SkyBlue, $15. 9 a.m. and 4 p.m. Advance Auto Parts Monster Jam, Sun National Bank Center, 81 Hamilton Avenue, Trenton, 800-298-4200. www.comcasttex.com. $15 to $45. 2 and 7:30 p.m. Sunday January 9 IN THE SPOTLIGHT: Jazz for a Good Cause Email: [email protected] www.francesmerrittlaw.com Night Out with NAMI, NAMI Mercer, Music Building, College of New Jersey, Ewing, 609-7998994. www.namimercer.org. “Jazz Classics, American Composers, and the Healing Powers Art Artists’ Apiary, Camillo’s Cafe, Princeton Shopping Center, 609252-0608. www.camilloscafe.net. Sunday series features an artist’s work, a four-course brunch, and a drumming experience led by Roberta Pughe. Wine and prosecco available. A portion of brunch proceeds benefits the artist who also receives 100 percent of all art sales. Automotive, landscape, and figurative photographs by Thom Montanari. $40. 10 a.m. to 1 p.m. Art Exhibit, Gallery 14, 14 Mercer Street, Hopewell, 609-333-8511. www.photosgallery14.com. Meet the photographers in conjunction with “Monks of Burma and Laos” by Michael Paxton and “Voids & Vanitas” by Ania Gozdz. On view to February 6. 1 to 3 p.m. Art Exhibit, Lawrence Library, Darrah Lane and Route 1, Lawrence Township, 609-9896922. www.mcl.org. Reception for exhibit featuring works by photographer Ginny Roth of color images of the giant pandas she photographed in the Chengdu Panda Breeding and Research Station in China’s Sichuan Province. 2 p.m. Highlights Tour, Princeton University Art Museum, Princeton campus, 609-258-3788. http://artmuseum.princeton.edu. Free. 2 p.m. Art Exhibit, Bucks County Gallery of Fine Art, 77 West Bridge Street, New Hope, PA, 215-862-5272. www.buckscountygalleryart.com. Cocktail reception for solo exhibit featuring recent oil paintings by Pearl Mintzer. On view to January 30. 3 to 6 p.m. On Stage In One Bed and Out the Other, Off-Broadstreet Theater, 5 South Greenwood Avenue, Hopewell, 609-466-2766. www.off-broadstreet.com. Classic farce. $27.50 to $29.50. 1:30 p.m. The How and the Why, Berlind Theater at the McCarter, 91 University Place, Princeton, 609258-2787. www.mccarter.org. 2 p.m. Amadeus, Kelsey Theater, Mercer County Community College, 1200 Old Trenton Road, West Windsor, 609-570-3333. www.kelseytheatre.net. Musical. $16. 2 p.m. As Bees in Honey Drown, Playhouse 22, 715 Cranbury Road, East Brunswick, 732-254-3939. www.playhouse22.org. Satirical comedy. $12. 3 p.m. A Broad Abroad, Princeton University, Whitman Theater, 185 Nassau Street, 609-258-1500. www.princeton.edu. Written and performed by Olivia Stoker, Class of 2011. 8 p.m. JANUARY 5, 2011 The Pitter Patter of Little Feet: TapCats, Princeton University’s tap troupe, performs ‘Tapparition,’ Thursday through Saturday, 8 p.m., at the Frist Campus Center Film and Performance Theater. 609-258-3000. Film International Film Festival, South Brunswick Library, 110 Kingston Lane, Monmouth Junction, 732-329-4000. www.sbpl.info. Screening of “Vitus.” Free. 2 p.m. Literati Author Event, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. “Dreaming and Thinking in Chinese” presented by Deborah Fallows, author of “Dreaming in Chinese: Mandarin Lessons in Life, Love, and Language.” Booksigning follows the talk in the community room. Also, the book launch for Betty Bonham Lies’s new book of verse, “The Day After I Drowned” in the fireplace area on the second floor. 7:30 p.m. Good Causes Night Out with NAMI, NAMI Mercer, Music Building, College of New Jersey, Ewing, 609-7998994. www.namimercer.org. “Jazz Classics, American Composers, and the Healing Powers of Their Music” presented by Bill Charlap Trio. The program includes classics based on the works of George Gershwin, Cole Porter, and Leonard Bernstein who have been affected by mental illness, $49; concert and dinner, $165. 3 p.m. Faith Meditation and Prayers for World Peace, Menlha Buddhist Center, 243 North Union Street, Lambertville, 609-397-4828. www.meditationinnewjersey.org. A brief teaching, chanted prayers, and two guided meditation sessions presented by Diane Cadman. $12. 10:30 a.m. to noon. Food & Dining Pairing Wine and Cheese, Crossing Vineyards and Winery, 1853 Wrightstown Road, Washington Crossing, PA, 215493-6500. www.crossingvineyards.com. Wine and cheese tasting and learning materials. Register. $35. 2 p.m. Health & Wellness Nada Yoga Workshop, Princeton Center for Yoga & Health, 50 Vreeland Drive, Suite 506, Skillman, 609-924-7294. www.princetonyoga.com. Sharon Silverstein presents a workshop for adults (over 13). Breathing, simple rhythm work, mantras, and vibrations. Register. $25. 1 to 3 p.m. Guided Meditation, One Yoga Center, 27 Scotch Road, Ewing, 609-882-YOGA. www.oneyogacenter.net. No experience required. $10. 7 to 8 p.m. History Festival of Trees, Morven Museum, 55 Stockton Street, Princeton, 609-924-8144. www.morven.org. $6. Last day. Noon to 4 p.m. For Families Cat Show, Central Jersey Cat Fanciers, Hilton Hotel, Parsippany, 973-267-7371. ticama.org/cj. Three-day regional show features close to 250 cats in 20 rings. Pedigree cats include Bengals, Sphynx, Maine Coons, Siamese, Orientals, Ragdolls, Persians, plus household pets and kittens. Judging takes place in seven rings. Vendors with gift items and cat-related supplies. Homeless pets for adoption. $7. 9 a.m. to 4 p.m. Photographic A rt Monks of Burma and Laos, Michael Paxton Open House, Rambling Pines Day Camp, Route 518, Hopewell, 609-4661212. www.ramblingpines.com. Tour the facility and meet staff members. Register. 1 to 3 p.m. Voids & Vanitas, Ania Gozdz Untitled 2, Ania Gozdz January 7 - February 6 Opening Reception: January 7, 6 - 8:30 PM Party Showcase Congregation Beth Chaim PreSchool, 329 Village Road East, West Windsor, 609-799-9401. www.bethchaim.org. Register. 10 a.m. to 2 p.m. Live Music Louis Prima Jr. & the Witnesses, The Record Collector Store, 358 Farnsworth Avenue, Bordentown, 609-324-0880. www.therecord-collector.com. $40. 7 p.m. Outdoor Action Winter Walk, Friends for the Marsh, Roebling Park Nature Center, 157 Westcott Avenue, Hamilton, 732-821-8310. www.marsh-friends.org. “Wintering Ducks” walk with Jenn Rogers. “Winter Ducks: An Illustrated Talk” and hot chocolate presented by Joe Schmeltz. Register. 1 p.m. Duck and Winter Walk, Mercer County Park Commission, Roebling Park, 609-989-6540. www.mercercounty.org. Dress for the weather and bring binoculars. “Winter Ducks: An Illustrated Talk” by Joe Schmeltz follows the walk. Register by E-mail to [email protected]. Free. 1 to 3 p.m The Nature in Me, Washington Crossing State Park, Visitor Center, Titusville, 609-737-0609. Craft project for ages 5 to 8. Register. Free. 1:30 p.m. Baldpate Mountain Hike, Washington Crossing State Park, Church Road, 609-737-0609. Pre-teen to adult. Register. Free. 1:30 p.m. Winter Lecture Series, Bowman’s Hill Wildflower Preserve, River Road, New Hope, 215-8622924. www.bhwp.org. “NJ Pine Barrens.” Register. Free. 2 to 3 p.m. Schools Open House, St. Paul School, 214 Nassau Street, Princeton, 609-921-7587. www.spsprinceton.org. For grades K to 8. 11 a.m. to 1 p.m. Sports Princeton Hockey, Baker Rink, 609-258-4849. www.goprincetontigers.com. Colgate. $10. 4 p.m. Monday January 10 IN THE SPOTLIGHT: Celebrate Plough Monday Farming in and Around Princeton, Princeton Public Library, 65 Witherspoon Street, 609-9248822. www.princetonlibrary.org. “Past, Present, and Future,” an exhibit of photographs, maps, documents, newspaper articles, and testimonies about the farms and families who worked the land. Molly Dancers present a dance demonstration associated with Plough Monday, the first Monday after the Epiphany. Judith Robin- U.S. 1 Meet the Photographers: Sunday, January 9, 1-3 PM Column Novice, Michael Paxton son leads a panel discussion featuring Elric Endersby, Stephen Hiltner, Jess Niederer, and Jennifer Jang at 7:30 p.m. 11 a.m. to 9 p.m. Continued on page 24 dD 609-333-8511 14 Mercer Street • Hopewell, NJ • Saturday & Sunday • 12 - 5 www.photogallery14.com 19 20 U.S. 1 JANUARY 5, 2011 On Broadway: 2010’s 10 Best Open Monday, January from 10-617th pm. by Simon Saltzman A Spa for a Healthy New Year! Redeem your gift cards and receive a free soak Tuesday through Thursday. Hot Stone Massage Hot Stone therapy to relieve muscle tension. Enjoy a complimentary tea of your choice when you book your 75 minute treatment. Reserve • 609 924 4800 • www.onsenforall.com • [email protected] 4451 Route 27 at Raymond Road • Princeton, NJ 08540 Wills & Estate Planning Mary Ann Pidgeon Pidgeon & Pidgeon, PC Attorney, LLM in Taxation 600 Alexander Road Princeton 609-520-1010 www.pidgeonlaw.com OF PRINCETON 14 Spring Street 609-924-1824 great deal of pleasure is derived from going back over the past year and selecting the 10 most outstanding shows from the pack even as I also have to recall those abysmal theater experiences that I believe may have brought me one step closer to martyrdom. The difficulty in making definitive lists is that the criteria on which a critic might judge get a bit cloudy and is certainly subjective. Herewith, I present the 10 most outstanding plays and musicals of 2010 (as well as three outstanding runner-ups plus five of the worst). How could I leave out “Driving Miss Daisy” (still running) when it affords us the opportunity (repeat, it’s still running) to see the incomparable Vanessa Redgrave and James Earl Jones reignite the delights of Alfred Uhry’s 1989 play about the developing relationship over decades between a Southern Jewish matron and her black chauffeur. Could I have endured the arguably offensive “The Merchant of Venice” were it not for the empowering performances of Al Pacino as Shylock and Lily Rabe as Portia? Certainly the dynamic performances of Denzel Washington and Viola Davis made the revival of August Wilson’s “Fences” a must-see. A treat was in store for those lucky enough to see the impressive Broadway debut of film star Brendan Fraser and his terrific co-star Denis O’Hare as two emotionally challenged roommates in the charming and underappreciated “Elling.” This was also the year when endurance played a part for audiences deciding on what shows to see. Some of this year’s most talked about shows were very, very long. The trend for marathon-length plays began last season with “The Orphans’ Home Cycle,” which took nine hours from start to finish, unless you opted for three separate evenings. This year, you couldn’t give the bum’s rush (pardon the pun) to the two-part six-hour revival of Tony Kushner’s “Angels in America” or the three-part ninehour “The Great Game: Afghanistan.” Of all the long sit-spiels (new word), it was the two-part eight-hour “Gatz” that became the hottest ticket in town. It was not altogether surprising that political satire fared better Off Broadway. Despite enthusiastic notices and good box office activity, both “The Scottsboro Boys” and “Bloody Bloody Andrew Jackson” failed to draw audiences when they were transferred to the main stem. How sad that these were the only two musicals to open during the calendar year that I considered outstanding. The only new play of exceptional merit to open on Broadway was Donald Margulies’ “Time Stands Still.” Audiences who enjoy good drama have come to realize that those productions of merit are more readily found Off Broadway. Following are the 10 Most Outstanding Plays of the Year 2010 (in no particular order). An asterisk after the blurb indicates that the play is still running. “Time Stands Still.” Donald Margulies’ absorbing and topical play concerns the unsettling romantic relationship between a wounded photojournalist (Laura Linney, who has been nominated for a Tony for Best Leading Actress) and her long-time lover, a war-correspondent (Brian d’Arcy James).* “Through the Night.” Daniel Beaty not only wrote but portrayed many characters in this terrific one-man play in which we saw how the faith and perseverance of a bright 10-year-old boy helps change the attitudes and the psyche of the African-American males in his world. (This tour-de-force, under the direction of Charles Randolph Wright, premiered at the Crossroads Theater in New Brunswick before it went on to a successful run in New York.) “The Scottsboro Boys.” Composers John Kander and Fred Ebb (their last collaboration before Ebb’s death) and director/choreog- War Correspondents: Brian d’Arcy James and Laura Linney in ‘Time Stands Still.’ rapher Susan Stroman used the provocative frame of a minstrel show to tell the true story of a group of innocent African-American boys accused of rape during the 1930s. The daring mix of minstrelsy and reality may have proved too disconcerting for Broadway audiences. A masterpiece nonetheless. “Bloody Bloody Andrew Jackson.” An audacious mix of history and rock-star glitz told the story of the President (electrifyingly portrayed by Benjamin Walker) responsible for the wholesale slaughter of the American-Indians. It might still be running had it stayed Off Broadway, where such irreverent satire is appreciated. “The Kid.” This rambunctious, funny, and touching musical (a jovial score by Andy Monroe (music), Jack Lechnerto (lyrics), and Michael Zam (book), was based on the real life obstacles experienced by sex columnist Dan Savage and his lover to legally adopt their 12year-old son. It deserves a return, but perhaps not on Broadway. “Freud’s Last Session.” Mark St. Germain’s play about an imagined yet entirely possible meeting between the controversial and legendary psychoanalyst Dr. Sigmund Freud and the rising literary voice and religious philosopher/professor C.S. Lewis is a wonderfully entertaining and intelligent consideration of their opposing views on religion and philosophy. The play is at the Marjorie S. Deane Little Theater in the West Side Y but currently on hiatus until January 11.* PRINCETON KITCHEN CABINET “Dedicated to Quality and Service” Dr. Mary E. 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Granite countertop starts from $35/SF We can work with any budget Christmas special: up to $500 off with full kitchen and countertop purchase; up to $1000 off with full kitchen remodeling. 1 Clausen Court, Princeton Jct., NJ 08550 http://www.PrincetonKitchenCabinet.com Tel: 908-565-0134 • Fax: 609-228-4301 Hours: Mon. to Sun. 10AM - 7PM Wednesday - by appointment JANUARY 5, 2011 U.S. 1 21 each reminding us that every precious pause has a stunning meaning of its own. tivism, may have something to conceal. This was another gem from Playwrights Horizons. Honorable Mention The Worst of the Year “Angels in America.” Tony Kushner’s monumental work in two parts about a Mormon lawyer who comes out of the closet while working for Roy Cohen is beautifully acted and spectacularly presented in this revival presented by the Signature Theater, which is devoting the entire season to Kushner’s work.* Signature at Peter Norton Space, 555 West 42nd Street (11th Avenue). 212-244-PLAY. “Clybourne Park.” There were subtle and sly echoes of “A Raisin in the Sun” in this cleverly funny and socially astute comedy by Bruce Norris in which we see the way gentrification and re-gentrification of a neighborhood affect first a black family and then a white family. (This production was another reason to praise and support Playwrights Horizons.) “After the Revolution.” In Amy Herzog’s very intelligent and compelling play, a young woman lawyer is conflicted when she discovers that her family, long known for their ultra left political ac- “Mr. & Mrs. Fitch.” John Lithgow and Jennifer Ehle played the title characters — married-toeach-other gossip columnists who do nothing but talk at (not to) each other until the curtain falls in Douglas Carter Bean’s seriously unfunny comedy. “Looped.” Valerie Harper impersonated Tallulah Bankhead in this travesty by Matthew Lombardo in which the legend arrives, remains, and exits looped. “The Addams Family.” The only thing there is to say about this ungainly, unappealing musical based on the Charles Addams cartoons is this: thank heavens for Nathan Lane. 212-307-4100. “Devil Boys from Beyond.” The title tells you quite enough. “Play Dead.” I can’t believe it, but this gruesome, magic-enhanced entertainment in which people are raised from the dead is still playing dead at the Players Theater, 115 MacDougal Street.* 800-745-3000. RALPH LAUREN • ELLEN TRACY • ESCADA ❄ COMMENCING OUR FINAL COUNTDOWN TO TOTAL CLOSURE ❄ MOST ITEMS 50%+50% COUTURE ITEMS DRASTICALLY REDUCED JEWELRY AND SCARVES 20%+20% STARTS MONDAY JAN. 3RD THROUGH MONDAY JAN. 17TH IT HAS BEEN A PLEASURE WORKING WITH ALL OF YOU. ❄ ❄ 1378 Route 206, Village Shopper • Skillman, NJ 08558 • 609-924-2288 M-F 10-6, Th. 10-7 and Sat. 10:30-5 • Consignments by appointment DONNA KARAN • LOUIS FERAUD • MONDI LAGERFELD • CHLOE • JAEGER “Brief Encounter.” Emma Rice adapted and directed (based on a one-act play by Noel Coward) this delightful, funny, and imaginatively staged musical (with songs by Coward) about a romance between a doctor and a married woman who meet in a train depot. It premiered at UK’s Kneehigh Theater and also played St. Ann’s Warehouse in Brooklyn before it was transferred by the Roundabout Theater Company to Broadway. “The Divine Sister.” Playwright/drag performer non pareil Charles Busch plays the outrageously resourceful Mother Superior in this hilarious send-up of every movie ever made about nuns. The laughs surpass the number of beads on a rosary as Busch and company camp it up as they outsmart a sinister sister in an old convent.* Soho Playhouse, 15 Vandam Street off 6th Ave. For tickets: www.DivineSisterOnstage.com. “Gatz.” The Elevator Repair Service cleverly and inventively presented F. Scott Fitzgerald’s novel “The Great Gatsby” in its entirety. Not a word was left out in this dramatic feast of words and unexpected faithfulness to its source. “The Collection” (1962) and “A Kind of Alaska” (1982). The Atlantic Theater Company presented two gripping, beautifully acted (kudos to the five actors and Lisa Emery in particular) and flawlessly directed (Karen Kohlhaas) one-act plays by Harold Pinter, ARMANI • CHANEL • HERMES Just Nunsense: Princeton native Jennifer Van Dyck, near right, and Charles Busch in ‘The Divine Sister.’ FITNESS PAYS STRENGTH/CARDIO GROUP FITNESS AQUATICS MARTIAL ARTS PERSONAL TRAINING PARISI SPEED SCHOOL PILATES YOGA CHIROPRACTIC & PHYSICAL THERAPY CLUB CAFE COMPLIMENTARY CHILD CARE JOIN NOW WE’LL GIVE YOU $240* Educating the mind. Nurturing the spirit. Open House Saturday, January 15 - Program begins at 1 pm 470 Quaker Road Princeton, New Jersey 08540 • www.princetonfriendsschool.org • 609.683.1194 ACTIVEWEAR SHOP KOI SPASALON With the best facilities, equipment, trainers and classes, nothing can improve your body and your health like a workout at CAN DO. Call or stop by to learn about our special promotions and the free months we give to members of other clubs. Build yourself a better body. You can do it. A N.J. Life Magazine “A” List Winner Best Fitness, Pilates & Yoga. *Cannot be applied against any other offer or promotion, First time members only. $240 redeemable toward personal service packages or can be applied against dues at a rate of up to $20.00 per month. Offer expires 1/31/11. PRINCETON 121 MAIN STREET FORRESTAL VILLAGE 609-514-0500 www.candofitness.com 22 U.S. 1 JANUARY 5, 2011 Raw Beauty: The Art of Capturing the Female Spirit F by Ilene Dube or years, book artist Miriam Schaer observed gloves on the streets of New York: lost or abandoned, left to the elements, tattered; or, in some cases, expensive gloves, or gloves that may have belonged to children. Schaer wanted to bring them together, and so she took the handshaped appendages home with the idea of making them into a book. “Although there is no text, each glove tells a story about the person who once owned it,” says Schaer, in a phone interview en route to her home in Brooklyn from Chicago, where she teaches in the interdisciplinary MFA program in Book and Paper at Columbia College. “In a way, the piece is about bringing them all into a community. When I was done sewing them together, they still seemed to be fighting each other and holding onto their own individual story. I coated them with gold to unify them, but they are painted in a very uneven way so the aspects of the original glove still come through.” On Saturday, January 8, Schaer, who is known for her “means of containment” — girdles, bustiers, brassieres, and aprons used in multimedia work — will lead a “Wearable Books” workshop at the Arts Council of Princeton. The workshop takes place in conjuction with “Raw Beauty: An Exhibition of Sculpture,” on view from Saturday, January 8, through Saturday, February 26. The show includes Schaer’s glove book, “No Ornament as Precious as Their Hands.” “Raw Beauty” curator Rebecca Kelly met Schaer in 2002 when she took a workshop with her. Kelly, a storyteller, visual artist, and professor of children’s literature and child and adolescent development at the College of New Jersey, was feeling despondent in the wake of 9/11, and made “The Blue Book” Curator Rebecca Kelly brought in a consultant who works on interior spaces in churches and synagogues to give the show ‘a sacred feminine feel.’ in Schaer’s workshop. Literally a blue book with beads, it includes comments from friends, artists, writers, and others on how they react to the color blue, or the feeling of the blues. Needing to do something with her hands, Kelly found the repetitive beading soothing, and the stories remedies for the blues. “I spent a year compiling it,” says Kelly, who wears red shoes, polka dotted socks, and a fuzzy frilly scarf she made from many different sources of yarn on the day of our interview. When she sits down to talk, she places the scarf on a table, and then takes a pale green egg from her bag, fresh from the farmers’ market, and sets it in the nest formed by the scarf. “I love this egg,” she says, holding it like a sacred object. “I wish I could raise chickens.” While working on “The Blue Book,” she says, “I would go in the kitchen and play Odetta and sing at the top of my lungs. I would have a cup of tea and find that sacred place.” “The Blue Book” is being turned into a dance that will be performed in Philadelphia in June, 2011, through the Philadelphia Center for the Book. “Raw Beauty,” says Kelly, is about creating objects “that communicate each artist’s thoughts and feelings about the primitive strengths and imperfections of the female spirit.” Kelly brought in Anne Wright Wilson, who consults with churches and synagogues on interior spaces, to design the exhibit. “I wanted it to have a sacred feminine feel.” All but one of the artists are women, and traditional women’s crafts, such as crocheting and sewing, incorporate new materials. K elly has been “collecting” artists ever since she started the Art Camp at Tohickon Valley Park in Point Pleasant, Pennsylvania, more than a decade ago. A winter camping retreat, it is “a place for women to regenerate,” says Kelly. “We have artists come in and do demos. There’s a lot of handwork, such as crochet.” The crochet may be done with anything from plastic bags to wire. Dancers, educators, embroiderers, and quilters come to try different art forms and share in the experience. Born in 1952 in Dearborn, Michigan, Kelly grew up in central Pennsylvania and Washington, D.C. Her father was a cardiologist, her mother a nurse. She earned a Nurturing the Nurturer A fun and fact-filled day for caregivers Saturday, January 15th 9:00 am - 12 noon YWCA Princeton 59 Paul Robeson Place (off Route 206) A free conference for Mercer County caregivers. Learn about community resources. Mental health experts will discuss how to flourish while still being an effective caregiver. Breakout sessions will cover children, spousal, and parental caregiving and insights from a male caregiver. Experts share legal and financial information caregivers should know. Door prizes too! For more information, contact (609) 497-2100 x307 dD Sponsored by: Bon Appétit • Princeton Senior Resource Center Trinity Counseling Service • YWCA Princeton Wisdom & Beyond, LLC bachelor’s degree in elementary education from American University in 1972, and a master’s in child development from Sarah Lawrence in 1994. She has curated exhibits on found art and book arts at Bucks County Community College’s Hicks Art Center Gallery, Stuart Country Day School, and Riverrun Gallery in Lambertville. Kelly and Schaer are connected through their interest in storytelling and book arts. “My books are trying to find answers to questions that often have no answers,” says Schaer. She collects stories or texts she hears, sometimes on the news or the radio, that touch her. “I am often moved by the obstacles so many people have to overcome, sometimes for nothing they themselves did or asked for. I think of myself as a narrative sculptor,” she says. Schaer was born in Buffalo, N.Y., and took classes at the Albright-Knox Art Gallery, where she was introduced to the work of Paper Chase: ‘Bed of Rapunzel’ by Elizabeth Mackie, handmade paper made from corn husks. Photo taken by the artist at PPG Wintergarden, Pittsburgh, PA. Eva Hesse, Louise Nevelson, Marisol, and Frida Kahlo. She earned a bachelor’s degree from Philadelphia College of Art in 1978, where she worked in weaving, fiber, and collage. Only one course in book arts was available at the time, but when Schaer moved into a cramped New York City apartment, she found making books was just the right size for that space. She continued her studies at the Center for Book Arts and the School of Visual Arts and has taught book arts at Rutgers Center for Innovative Paper and Print, Sarah Lawrence College, and Pratt JANUARY 5, 2011 Institute. In addition to exhibits all over the world, Schaer’s work has been shown at the Arts Council of Princeton; in a two-person show along with Debra Weir at the Marguerite & James Hutchins Gallery in the Gruss Center for the Visual Arts at the Lawrenceville School; and a solo show at the Douglass Library in the Mary H. Dana Women’s Series. “I am not a typical book artist, because I don’t stay in the confines of traditional book making materials,” says Schaer. “I really love working with different materials. I think we all have stories to tell, and we often hold those stories in various parts of the body. I use mostly women’s clothing because it provides a place to hold the elements and relates to the ideas I am exploring.” There is often text hidden within the garment: it may be the words of Emily Dickinson, nursery rhymes, Schaer’s own poems, and even altered text. “I found a book in a collection from my father when he died, ‘Atlas of Surgical Operations.’ Altering that book turned into a series of five pieces that all helped me explore my father’s mysterious work,” says Schaer. “A number of years ago, I stumbled on the Bible I received when I became Bat Mitzvah. As my relation to formal, organized religion has changed so much since I was a child, I used that book to create two pieces: ‘Word of God’ and ‘Slip Thru My Hands.’” Clothing and sculpture are happily married here. Kathryn Sclavi, another “Raw Beauty” artist, led a workshop at Grounds For Sculpture last summer called “The Garment as Sculpture: AFiber Arts Adventure.” Her hand embellished and dyed silk on polyester and cotton “Bad Boyfriends: 8 Women Told Me About an Ex” documents a discussion with a friend about a failed relationship. “I am very interested in communal female gatherings to create handwork, such as quilting bees or embroidery circles,” writes Sclavi in an artist statement. “I have found when I get together with groups of women, we often open up in discussions about men in our (lives) who have proven to disappoint. By sharing our stories through advice, laughter, and consolation, we have the ability to create a shared healing community. Meant to elicit laughter and camaraderie, ‘Bad Boyfriends’ serves as a garish burn book for the heartbroken teenage girl in us all.” It isn’t all women who are artists in “Raw Beauty.” Leo Sewell, a found object artist and one of the Philadelphia Dumpster Divers, has created “Venus de Junko,” a torso fragment made of welded brass parts that is a nod to the famous “Venus de Milo” sculpture. Wings, fins, knives, doorknobs, keys, and Victorian hardware make up this female form. Although it shines like gold, Sewell says he hasn’t added a patina because he likes the individual components to stand out as what they are, revealing a previous life. Sewell scours his home city of Philadelphia to find these parts, and in his West Philadelphia studio, a Victorian carriage house, he has hundreds of cabinets to “file” his spare parts: drawers have divisions for fingers, toes, foot parts, or human forms arranged by size; a box for brass, another for aluminum, stainless steel, or mahjong tiles; and thousands for fasteners such as screws, bolts, and nails. Born in 1945, Sewell grew up in Annapolis, Maryland, in the shadow of the U.S. Naval Dump. He would hike through the woods and bring home spare parts. “The military throws away a lot of stuff, and it was a thrill to me to find it and take it apart and reassemble it,” he says. “My parents were not about U.S. 1 23 Open Daily 12:30 to 4pm 15 Market Street ★ Trenton, New Jersey ★ (609) 989-3027 www.williamtrenthouse.org The 1719 William Trent House Museum is owned, maintained and operated by the City of Trenton with assistance from the Trent House Association and General Operating Support Grants from the NJ Historical Commission, Department of State. Chinese Accupressure & Professional Massage Hand Made: ‘No Object’ by Miriam Schaer, made of found gloves. art, they grew up during the Depression. My father, who taught language at the Naval Academy, had a shop and taught me to use tools. He made use of the things we found to solve the problem at hand.” Sewell’s mother, a homemaker, spent a lot of time helping out at hospital and church rummage sales. At the University of Delaware, Sewell studied economics as an undergraduate, then completed a master’s degree in art history there in 1970. “They are two useless degrees, but they’ve helped me in my career,” he says. “I’m a businessman, and I can talk about art. I’ve managed to live a middle class life as an artist.” Sewell’s work is collected by Sylvester Stallone, among others. His work is so popular, it’s even been stolen. “Someone broke the front window of a gallery in Nantucket and reached across someone else’s work to get mine,” he says. “There was another incident where a home was broken into to steal my artwork. People just want it. It’s not about establishing a collection or prestige, they just want it.” Raw Beauty: An Exhibition of Sculpture, Arts Council of Princeton’s Paul Robeson Center for the Arts, 102 Witherspoon Street, on view Saturday, January 8, to Saturday, February 26. Gallery talk Thursday, January 20, 5 to 6:30 p.m. 609-924-8777 or www.artscouncilofprinceton.org. Also, “Wearable Books,” Saturday, January 8, 10 a.m. to 3 p.m. In this intensive one-day workshop, students will look at historical and contemporary images of the book as personal totem, in addition to images of text in relationship to the body. Using paper decoration and simple book as well as jewelry techniques, students will make their own wearable book. Participants should bring found objects, broken jewelry or text to incorporate into books. Fee: $100. c Herbal Foot Medicine rub, Foot Rub c Foot Massage, Reflexology c Deep Tissue Technique c Truly Relieves Pain and Fatigue c Back Gift Certificates Available 164 Nassau St., 2nd floor, Princeton, NJ 609-252-9900 • cell 718-813-3827 Open 7 days a week 10am - 10pm - No appointment needed! PERSONAL PAPERWORK SOLUTIONS ...And More, Inc. 609-371-1466 Insured • Notary Public • www.ppsmore.com Are you drowning in paperwork? Your own? Your parents’? Your small business? Get help with: • Paying bills and maintaining checking accounts • Complicated medical insurance reimbursements • Quicken or organizing and filing Linda Richter Specialized Services for Seniors and their families, and Busy Professionals. 24 U.S. 1 JANUARY 5, 2011 January 10 Continued from page 19 Classical Music Choral Audition, Philomusica Chorale, Unitarian Society, 176 Tices Lane, East Brunswick, 888744-5668. www.philomusica.org. Register. 7:30 to 10 p.m. Pop Music Rehearsal, Jersey Harmony Chorus, Plainsboro Library, 9 Van Dorn Street, Plainsboro, 732236-6803. www.harmonize.com/jerseyharmony. New members are welcome. 7:15 p.m. Dance Handsome Molly, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. Dancing ensemble. 6:30 to 9 p.m. Literati New Jersey Writers’ Society Meeting, West Windsor Library, 333 North Post Road, 609-7990462. Become a better writer and defeat writers’ block. 6:30 to 8 p.m. Noodle Talk, Princeton Public Library, 65 Witherspoon Street, 609-924-5584. http://tinyurl.com/pnoodle. Lightly structured dis- Art + Cappuccino: ‘Haymaking 11’ by Mary Waltham, opening with a reception on Wednesday, January 7, at Small World Coffee, 254 Nassau Street. 609-924-4377. cussion based on personal questions that embrace the human condition instead of flinching from it. Led by Noodle Talk’s creator Alan Goldsmith. Free. 7 to 8:45 p.m. Good Causes Testimonial Luncheon, African American Chamber, Marriott, 1 West Lafayette Street, Trenton, 609-571-1620. www.mtaacc.org. “Passing the Torch.” Register. $35. 11 a.m. Food & Dining Cooking Classes with Executive Chef Shane Cash, Grounds For Sculpture, Toad Hall Shop, 18 Fairgrounds Road, Hamilton, 609-586-0616. www.groundsforsculpture.org. Four classes. Register. $30. 6 p.m. Health & Wellness Mercer County Connection, 957 Route 33, Hamilton, 609-8909800. www.mercercounty.org. “How to Navigate through the Health Care Continuum” present- ed by Dawn Bock, CareOne. Register. 10:30 to 11:30 a.m. Blood Drive, American Red Cross, Gold’s Gym, 761 Route 33 West, Hightstown, 800-7332767. www.redcrossblood.org. Register. 1 to 7 p.m. Deep Relaxation and Meditation Class, South Brunswick Library, 110 Kingston Lane, Monmouth Junction, 732-329-4000. www.sbpl.info. Four-week session presented by Denise Trimble. Register. $40. 7 p.m. Mindfulness Based Stress Reduction, Princeton Center for Yoga & Health, 50 Vreeland Drive, Suite 506, Skillman, 609-9247294. www.princetonyoga.com. Introduction to the eight-week two-hour class format includes information about mindful meditation, yoga, and awareness. Register. Free. 7:30 to 9 p.m. Also, Chanting and Meditation. Meditation, mantra, kirtan, and yogic philosophy in a group setting led by Suzin Green. For all levels. Dan Johnson accompanies chanting on tabla. $20. 7:30 to 9:30 p.m. History Holiday Festival of Trees, American Hungarian Foundation, 300 Somerset Street, New Brunswick, 732-846-5777. www.ahfoundation.org. Annual seasonal festival with display of holiday decorations from 12 different cultures as What’s the deal with well as a Menorah for Chanukah. $5 donation. On view to January 31. Festival hours are Tuesday to Saturday, 11 a.m. to 4 p.m.; and Sunday, 1 to 4 p.m. 1 to 4 p.m. Lectures Workshop, Princeton Photography Club, Johnson Education Center, D&R Greenway Land Trust, 1 Preservation Place, Princeton, 732-422-3676. www.princetonphotoclub.org. “Advanced Critique” workshop presented by Ricardo Barros. Register. 7 p.m. Postcard Collecting, Washington Crossing Card Collectors, Union Fire Hall, 1396 River Road, Titusville, 215-737-3555. www.wc4postcards.org. “Camden, NJ” presented by Joe Signore. An auction of 100 lots follows. 8 p.m. Singles Singles Night, Grover’s Mill Coffee House, 335 Princeton Hightstown Road, West Windsor, 609716-8771. www.groversmillcoffee.com. Drop in for soups, sandwiches, desserts, tea, coffee and conversation. Register at http://ht.ly/3gd9w 6:30 to 8 p.m. For Seniors Pain Management Lecture, West Windsor Senior Center, 271 Clarksville Road, West Windsor, 609-799-9068. “All Your Need to Know About Arthritis.” Register. 11 a.m. Movie Afternoon, West Windsor Senior Center, 271 Clarksville Road, West Windsor, 609-7999068. Screening of “Confession of a Shopaholic.” 1 p.m. Sports Sales, specials, and other deals from Princeton retailers. Instant updates via Twitter Princeton events from farmers markets to family festivals. Here’s the deal: Everyone knows shopping is a sport -- what you need is someone to keep score. That’s where PrincetonDeals.biz comes in: It knows who has the best sales, the coolest events, and the all-around good deals in Princeton Borough and Township. www. .biz Meeting, Ernest Schwiebert Trout Unlimited, Pennington Fire House, Bromel Place, Pennington, 609-984-3851. www.esctu.org. Fly tying presentation, business meeting, and speaker. Park in the rear of the firehouse and enter through the back entrance. Free. 6:30 p.m. Tuesday January 11 IN THE SPOTLIGHT: What’s Up with the Space Shuttle? Meeting, Amateur Astronomers Association of Princeton, Peyton Hall, Ivy Lane, Princeton University, 609-252-1223. www.princetonastronomy.org. “The Space Shuttle, The Space Station, and What’s Beyond for NASA” presented by Ken Kremer, NASA Ambassador, who includes photos and descriptions from personal behind the scenes visits to the Kennedy Space Center. Free. 8 p.m. JANUARY 5, 2011 U.S. 1 25 At the Movies Note: The Destinta Theater in Trenton has closed. Confirm titles with theaters. Black Swan. Thriller about a ballet dancer features Natalie Portman. AMC, Garden, Montgomery, Multiplex, Regal. The Chronicles of Narnia: The Voyage of the Dawn Treader. Fantasy with Ben Barnes and Skandar Keynescktk. AMC, Destinta, MarketFair, Multiplex, Regal. Fair Game. Action with Naomi Watts and Sean Penn. Montgomery. The Fighter. Mark Wahlberg and Christian Bale in docudrama about boxer Mickey Ward and his brother. AMC, MarketFair, Multiplex, Regal. Gulliver’s Travels. Comedy with Jack Black and Emily Blunt. AMC, MarketFair, Multiplex, Regal. Harry Potter and the Deathly Hallows: Part I. Daniel Radcliff returns in title role for the first half of the last book in the series. AMC, MarketFair, Multiplex, Regal. Pop Music Barbershop Chorus, Princeton Garden Statesmen, Plainsboro Library, 9 Van Doren Street, Plainsboro, 609-799-8218. www.princetongardenstatesmen.com. Men of all ages and experience levels are invited to sing in fourpart harmony. The non-profit organization presents at numerous charities. Free. 7:30 to 10 p.m. Art Art Exhibit, South Brunswick Arts Commission, South Brunswick Municipal Building, 540 Route 522, Monmouth Junction, 732-329-4000. Opening reception for “See All the People,” a new exhibit. On view to March 30. 6:30 to 8 p.m. On Stage The How and the Why, Berlind Theater at the McCarter, 91 University Place, Princeton, 609258-2787. www.mccarter.org. 7:30 p.m. Literati Author Event, Barnes & Noble, MarketFair, West Windsor, 609716-1570. www.bn.com. Lo Bosworth, author of “The Lo Down.” 7 p.m. Food & Dining Cooking Classes with Executive Chef Shane Cash, Grounds For Sculpture, Toad Hall Shop, 18 Fairgrounds Road, Hamilton, 609-586-0616. www.groundsforsculpture.org. Four classes. Register. $30. 6 p.m. Health & Wellness Rabies Clinic, Robbinsville Health Department, Public Works Garage, 56 RobbinsvilleAllentown Road, Robbinsville, 609-936-8400. Pets must be on a leash or in a carrier. Free. 4:30 to 6:30 p.m. Strength Circuit Workout, Can Do Fitness Club, 121 Main Street, Forrestal Village, Plainsboro, 609-514-0500. www.candofitness.com. 30-minute program. Register. Free. 5:30 to 6 p.m. The 12 Principles, Mercer Free School, Lawrence Community Center, 609-456-6821. An open discussion centering on the work of Steven Covey, Don Miguel Ruiz, and Michael Cavallaro. 7 to 8:30 p.m. History Open House, Lawrence Historical Society, Port Mercer Canal House, Province Line Road at How Do You Know. Comedy with Reese Witherspoon and Owen Wilson. AMC, MarketFair, Multiplex, Regal. The King’s Speech. Colin Firth as King George VI and Derek Jacobi as his speech therapist. AMC, Garden, Montgomery, Multiplex. Little Fockers. Comedy sequel with Ben Stiller, Robert De Niro, Dustin Hoffman, and Barbra Streisand. AMC, MarketFair, Multiplex, Regal. Made in Dagenham. Sally Hawkins is featured in this film based on the 1968 strike at the Ford Dagenham car plant when 850 women claimed sexual discrimination. Montgomery. The Social Network. Biopic about Mark Zuckerberg, the cofounder of Facebook. AMC. Tangled. Animated Disney film based on Rapunzel with voices of Mandy Moore and Donna Murphy. AMC, MarketFair, Multiplex, Regal. The Tourist. Action film with Angelina Jolie and Johnny Depp. AMC, MarketFair, Multiplex, Regal. Quaker Road, Lawrenceville, 609-538-8168. www.thelhs.org. Visit the preserved historic canal company house and learn about the waterway’s past. Free. 1 to 3 p.m. For Families Read and Explore, Terhune Orchards, 330 Cold Soil Road, 609924-2310. www.terhuneorchards.com. “The Gingerbread Man.” Register. $5 per child. 10 a.m. Lectures Public Speaking, Mid-Day Toastmasters, Robbinsville Library, 42 Allentown-Robbinsville Road, Robbinsville, 732-631-0114. Guests are welcome. Free. 11:30 a.m. Engaged Retirement, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. “Downsize Your Possessions with Ease” presented by Ellen Tozzi of Natural Order Design focused on ages 55 to 70 who are parting with a life’s accumulation of belongings. Free. 7 p.m. Princeton Macintosh Users Group, Computer Science Building, Princeton University, 609258-5730. www.pmug-nj.org. “Geotagging Your Digital Photos on the Mac” presented by Michael Blank, website designer for the Princeton Internet Group. Beginners interest group meets at 6:30 p.m. 7:30 p.m. Science Lectures Meeting, Amateur Astronomers Association of Princeton, Peyton Hall, Ivy Lane, Princeton University, 609-252-1223. www.princetonastronomy.org. “The Space Shuttle, The Space Station, and What’s Beyond for NASA” presented by Ken Kremer, NASA Ambassador, who includes photos and descriptions from personal behind the scenes visits to the Kennedy Space Center. Free. 8 p.m. Live Music Open Mic Night, Grover’s Mill Coffee House, 335 Princeton Hightstown Road, West Windsor, 609-716-8771. www.groversmillcoffee.com. 7 p.m. Laura Hull, Salt Creek Grille, One Rockingham Row, Forrestal Village, Plainsboro, 609-4194200. www.saltcreekgrille.com. Concert features American popular songs, jazz standards, and original songs. 7 p.m. Tron Legacy. Sci-fi sequel with Jeff Bridges and Olivia Wilde. AMC, MarketFair, Multiplex, Regal. True Grit. Action remake with Jeff Bridges, Matt Damon, and Josh Brolin. AMC, MarketFair, Multiplex, Regal. Yogi Bear. Animated family comedy with voices of Dan Aykroyd and Justin Timberlake. AMC, MarketFair, Multiplex, Regal. Venues AMC Hamilton 24 Theaters, 325 Sloan Avenue , I-295 Exit 65-A, 609890-8307. Garden Theater, 160 Nassau Street, Princeton, 609-683-7595. MarketFair-UA, Route 1 South, West Windsor, 609-520-8700. Montgomery Center Theater, Routes 206 and 518, Rocky Hill, 609-924-7444. Multiplex Cinemas Town Center Plaza, 319 Route 130 North, East Windsor, 609-371-8472. Regal Theaters, Route 1 South, New Brunswick, 732-940-8343. Schools Author Event, Princeton Academy of the Sacred Heart, 1128 Great Road, Princeton, 609-9248143. www.princetonacademy.org. Dr. Anthony Rao, author of “The Way of Boys: Raising Healthy Boys in a Challenging and Complex World,” discusses how raising boys isn’t with the boys but our expectations of them. “When parents understand the wide spectrum for normal boy development, they can successfully communicate with them and help them grown into healthy, smart, strong men,” says Rao. Register. 7 p.m. Singles Widows and Widowers, Concordia Jewish Congregation, Concordia Shopping Center, Monroe, 609-395-8999. Get-together to plan dinners, shows, and companionship. Register. 1:30 p.m. Wednesday January 12 IN THE SPOTLIGHT: Haiti, One Year Later Haiti Earthquake Commemoration Program, Haitian Diaspora Community, Carl Field Center, 58 Prospect Street, Princeton, 609-439-1409. “Remembering the People of Haiti One Year Later” includes 30 seconds of silence at exactly 4:53 p.m. followed by songs, music, poetry reading, and a tribute to victims of the earthquake. Haitian reception follows. Bring pennies to donate to Pennies for Clean Water Project. Information about how to get involved locally and internationally. Facebook: Princeton Remembers Haiti. 4:30 to 6:30 p.m. Classical Music Opera Video Series, Princeton Senior Resource Center, Suzanne Patterson Center, 45 Stockton Street, 609-924-7108. www.princetonsenior.org. Screening of “Oedipus Rex” with Philip Langridge, Jesseye Norman, and Bryn Terfel. Introduced by Carol King. Dessert and beverages provided, bring your own lunch. 12:30 p.m. Jazz Vespers, Princeton University, Chapel, 609-258-3654. www.princeton.edu. Free. 8 p.m. Continued on following page PRINCETON GROOMING Dogs and Cats • Experienced, professional master groomer • Full-service grooming in your home • Stress-free and tender-loving care for your dog or cat • Discount for two animals By appointment only 609-658-6164 [email protected] Princeton Junction FREE Tooth Brushing and Take-home Brush w/Grooming Services. New customers only. Exp. 1/21/11. Maria’s Hair Salon We Service Men, Women and Children Specials Keratin Smoothing Therapy: $250 and up Color, Highlight, Cut & Blow Dry: $120 and up on Tuesdays (Call for appointment) Men’s Cuts: $15 and up Women’s Cuts: $20 and up Walk-iins Welcome 42 Leigh Avenue • Princeton, NJ 08540 609-9 924-3 3353 26 U.S. 1 JANUARY 5, 2011 SINGLES MEN SEEKING WOMEN MEN SEEKING WOMEN WOMEN SEEKING MEN “Number One Hit” Looking to expand my horizon and join forces with a good Christian woman. I am a single, black, physically fit man in search of a good, physically fit black woman with some traditional values. I stand 5’10” and weigh 200 pounds. I enjoy the great outdoors during the summers. My favorite pastime is reading and writing. I love to go to the movies, beaches, and my favorite is taking long walks in the park. I am drama-free and drug-free. In fact, I am free to explore new love possibilities. Only that special one will do, however. You could be special and complementary if you are humble, down to earth, and possess a good sense of humor. If you are 35 to 45 years young and curious to know more, let’s have a meeting of the mind. Contact me. Happy New Year! Box 236643 and financially sounds. Photo will be nice. Box 237139 fessional; kind to people and animals; into cultural arts, concerts, plays, museums, casual and fine dining, dancing, clubs; passionate about life, loves traveling here and abroad; seeking a gentleman with good values, decency, nice looks, good dresser, and has similar background. 5’8” and taller. Have a good sense of humor and be of a sound mind and body. A healthy, fit person. A nice MAN. Age range 58-73 years young. Emotionally and financially sound. Box 237123 Hi! I’m Francis. I would like to meet an African-American or Hispanic female around the ages of 35-40 years young. 5’5”-5’7”, slim, nice shape, and good looking. I’m looking for commitment. Someone who can cook, clean, and drive. I enjoy dancing, bowling, traveling, and spending time in Atlantic City. I’m a very romantic guy. So feel free to contact me. Box 237128 New Year, New Adventure? SWM 48, blue-gray eyes, healthy, very fit, clean shaven, seeking sexy, exoticlooking, trim, in-shape woman who enjoys wearing lingerie from the ‘40s, ‘50s, and early ‘60s. I’m passionate about life, good values, love animals. Emotionally Suits $7.97 Jackets $3.97 Dresses $5.97 2809 Brunswick Pike Lawrenceville (south of Lawrence Toyota, before Darrah Lane) Helping our Patients Return to a Full & Active Life St. Lawrence Rehabilitation Center is a comprehensive physical rehabilitation hospital that offers all the therapies and specialty medical programs you need to help you to return to a full and active life. • 166-bed facility dedicated solely to physical rehabilitation • Acute, Subacute and Brain Injury rehabilitation located within one facility • Board certified physiatrists, physicians specializing in physical medicine and rehabilitation, direct all rehabilitation programs • State-of-the-art 23,000 sq. ft. Outpatient Health Center St. Lawrence Rehabilitation Center 2381 Lawrenceville Road Lawrenceville, NJ 08648-2024 fax 609-844-0648 www.slrc.org 609-896-9500 WOMEN SEEKING MEN A nice, healthy lady with class, intelligence, good figure, sexy, rather attractive, exotic-looking, upbeat 5’5”, brown hair and brown eyes, down to earth pro- Bi WMM Hi guys - anyone interested in meeting a really nice, good-looking, tall, Italian, clean, discreet, and fun-loving guy - drop me a line with your phone number. Box 237126 HOW TO ORDER Singles By Mail: To place your free ad in this section mail it to U.S. 1, 12 Roszel Road, Princeton 08540, fax it to 609-452-0033, or E-mail it to [email protected]. Be sure to include a physical address to which we can send responses. HOW TO RESPOND How to Respond: Place your note in an envelope, write the box number on the envelope, and mail it with $1 cash to U.S. 1 at the address above. The How and the Why, Berlind Theater at the McCarter, 91 University Place, Princeton, 609258-2787. www.mccarter.org. 7:30 p.m. Film History International Film Festival, South Brunswick Library, 110 Kingston Lane, Monmouth Junction, 732-329-4000. www.sbpl.info. Free. 6:30 p.m. Guided Tour, Drumthwacket Foundation, 354 Stockton Street, Princeton, 609-683-0057. www.drumthwacket.org. New Jersey governor’s official residence. Register. $5 donation. 10 a.m. to 2 p.m. Tour and Tea, Morven Museum, 55 Stockton Street, Princeton, 609-924-8144. www.morven.org. Tour the restored mansion, galleries, and gardens before or after tea. Register. $20. 1 p.m. For Families Schools Playgroup, Moms Club of Hamilton, Hamilton area. E-mail [email protected] for location. 10 a.m. to noon. Family Bounce Night, Bounce U, 410 Princeton Hightstown Road, West Windsor, 609-443-5867. www.bounceu.com. Must be 34 inches to bounce. $8.95 per child. Adults bounce for free. $3.25 extra for pizza. 6 to 8 p.m. Open Classroom, Wilberforce School, 33 River Road, Princeton, 609-924-6111. 8:30 a.m. Art Pants $2.97 SWM, 54, research doctor, blue eyes, 5’9”, 199 lbs, very athletic physique, young at heart and mind. STD free. Seeks attractive, fit female, open-minded, who enjoys friendship, companionship, good conversation, long drives, with a sense of humor. Recent photo appreciated. Box 236321 MEN SEEKING MEN Meeting, Princeton Photography Club, Johnson Education Center, D&R Greenway Land Trust, 1 Preservation Place, Princeton, 732-422-3676. www.princetonphotoclub.org. “A Career as a Picture Maker, Not a Picture Taker” presented by Frank Veronsky, who has been employed in the fields of commercial, editorial, music, fashion, and portrait photography. His talk includes classic studio lighting to eclectic environmental methods. “Learning to be resourceful enough to consistently succeed — coming back from assignments with the goods — is all part of a pro photographers life,” he says. “powerful images can be made from everything — from the best to the worst of conditions.” For more information about Veronsky visit www.frankveronsky.com. 7:30 p.m. Princeton Symphony Soundtracks Series, Princeton Public Library, 65 Witherspoon Street, 609-924-8822. www.princetonlibrary.org. “The Beethoven Difference” presented by Scott Burnham in conjunction with the orchestra’s upcoming performance at Richardson Auditorium on Sunday, January 23. Burnham, who teaches music history at Princeton University, focuses on the ways Beethoven absorbed the ethos of Viennese classical style of Haydn and Mozart and inflected that style into his own voice. Free. 7:30 p.m. Continued from preceding page 609-771-0037 • www.greentouchcleaner.com Submissive SWM - 45, seeking mature (50-70), dominant, Princeton-area lady. Race, ethnicity, weight, looks unimportant. Let me treat you like the queen you are. Willing to perform, housework, yardwork, carpentry, chores, etc. No strings attached, or possible LTR. Your wish is my, you know the rest. Please include contact number. Serious replies only, please. Box 237116 Pilates Resolution Solution, Can Do Fitness Club, 121 Main Street, Forrestal Village, Plainsboro, 609-514-0500. Register. Free. 10 a.m. and 6 p.m. Acharya Girish Jha, Shreyas Yoga, Holsome Holistic Center, 27 Witherspoon Street, Princeton, 732-642-8895. www.shreyasyoga.com. “Resolving Conflicts in Relationships,” a talk by a master teacher and spiritual counselor. Register by E-mail to [email protected]. Free-will donation 10:30 to 11:30 a.m. Mindfulness Based Cognitive Therapy, Princeton Center for Yoga & Health, 50 Vreeland Drive, Suite 506, Skillman, 609-9247294. www.princetonyoga.com. Introduction to the eight-week two-hour class format includes information about mindful meditation, yoga, and awareness. Register. Free. 3:30 to 5 p.m. January 12 Laundry • Dry Cleaners • Pick-up/Delivery Sincere SBM, 57, 6’1, 190 lbs, with interests ranging from theater, film, sports, travel and music to metaphysics and a healthy lifestyle. Great sense of humor and excellent communicator. Seeks intelligent and eclectic woman who is culturally diverse and who enjoys fun activities leading to personal fulfillment and emotional satisfaction. Art Exhibit, Chapin School, 4101 Princeton Pike, Princeton, 609924-7206. www.chapinschool.org. Opening reception for “Exploring the Medium,” an exhibit featuring the paintings of Nancy Bentley and “Impressions in Wood,” the wood carvings of Jeffrey Genthner. On view to January 29. 5 to 7 p.m. On Stage Dancing Newcomers Dance Party, American Ballroom, 1523 Parkway Avenue, Ewing, 609-931-0149. $10. Note new location. 7 to 9 p.m. Contra Dance, Princeton Country Dancers, Suzanne Patterson Center, Monument Drive, 609924-6763. Instruction followed by dance. $8. 8 to 10:30 p.m. Food & Dining Happy Hour, Rat’s Restaurant, 126 Sculptor’s Way, Hamilton, 609-586-0616. www.ratsrestaurant.org. Drink and appetizer specials. 5 to 7 p.m. Red Wines of Italy, One 53, 153 Washington Street, Rocky Hill, 609-921-0153. Tasting and hors d’oeuvres. Register. $75. 6:30 p.m. Health & Wellness Yoga Workshop, Shreyas Yoga, Holsome Holistic Center, 27 Witherspoon Street, Princeton, 732642-8895. www.shreyasyoga.com. Yoga in the Himalayan tradition with Acharya Girish Jha. Register at [email protected]. $25. 8:15 a.m. and 7:15 p.m. Lectures Career Transition Workshop, KT Associates, CanDo Fitness, Forrestal Village, Plainsboro, 609514-0500. www.candofitness.com. “Am I My Resume” presented by Karen Tombacher includes information about cover letters, elevator speech, and resume objectives. Register by E-mail to [email protected]. Free. 7 p.m. Socials Meeting, NJ Ski and Snowboard, Chickie’s and Pete’s, 306 Route 130 North, Bordentown, 609-4240710. 7:30 p.m. For Seniors Kosher Cafe East, Jewish Family and Children’s Service, Beth El Synagogue, 50 Maple Stream Road, East Windsor, 609-9878100. www.jfcsonline.org. Kosher meal and speaker for ages 60 and up. “Keep Your Memory Sharp” presented by Davida Nugiel, LSW, who will discuss how our memory works and tips for keeping it sharp. Register. $5. 12:30 p.m. JANUARY 5, 2011 ART FILM LITERATURE DANCE DRAMA U.S. 1 27 MUSIC PREVIEW When Water — the Wet Stuff – Is an Instrument I n the first year of his tenure as music director of the New Jersey Symphony Orchestra (NJSO), Jacques Lacombe has propelled the orchestra’s January Festival onto a multi-year path with compositions inspired by natural elements. The 2011 installment of the project is devoted to water and consists of three programs running between Friday, January 7, and Sunday, January 23, at the seven venues where the orchestra performs. In central New Jersey the first program takes place on Saturday, January 8, at 8 p.m., in New Brunswick’s State Theater. When the NJSO says “Water,” it is thinking of more than those rippling, bubbly sounds by which musical instruments bring to mind streams, rivers, and seas. Water itself is the featured instrument in the first set of January programs, when percussionist David Cossin solos in Tan Dun’s “Water Concerto.” Outside of the concert hall, Tan Dun is perhaps best known for his score for the film “Crouching Tiger, Hidden Dragon.” Interviewed by telephone, music director Lacombe says, “The first things that came to mind when water was selected as a theme were the need for theatrical elements and the need for something that people have never seen before.” He found it in Tan Dun’s 1998 “Water Concerto.” Soloist Cossin can be seen performing the 20-minute work with the Royal Stockholm Philharmonic on YouTube. In performance, Cossin presides over two large, illuminated bowls of water at center stage. He splashes and slaps the water; dips a stick into water and whips it through the air; and alters the sound of a vibrating gong by immersing it in water. Two supporting percussionists, one at each side of the stage, assist Cossin. Each plays just one bowl of water. “I’ll be conducting the piece for the first time,” says Lacombe. “I’ve looked at the score and am fascinated by how you can play with these big bowls and make different sounds. Sometimes they’re background sounds; sometimes they’re percussive rhythms. After a while, as I look at the score, I forget that the solo instrument is water.” Composer Tan Dun, quoted on the website of G. Schirmer, publisher of his “Water Concerto,” says: “What I want to present is music that is for listening to in a visual way, and watching in an audio way. I want it to be intoxicating. And I hope some people will listen and rediscover the life things, things that are around us but we don’t notice.” “He sounds like a conductor,” Lacombe says. “A conductor must be able to hear with his eyes when he reads a score, and see with his ears when he’s on the podium. The ‘Water Concerto’ is scored more or less conventionally for a classical orchestra, with winds, brass, tympani, harp, percussion, and strings.” Still, special techniques by Elaine Strauss are called for: winds and brasses must produce sliding pitches; mouthpieces of wind instruments are used by themselves as an instrument; trumpeters make percussion sounds by beating their mouthpieces. Moreover, the score demands special sound-emitting devices that composer Tan Dun created. “It calls for agogo bells, water phones, slinky phone, water shaker, and water tube,” Lacombe says. The special instruments are rented from New York’s Parnassus Production Company, which also provides the required illuminated glass vessels for water. Lacombe could provide no information about the special instruments. “Since the soloist [David Cossin] knows the piece well, he will be our guide in the rehearsal process,” Lacombe says. T he desire to make music relevant to daily life lay behind Lacombe’s invitation to non-musical organizations to partner in the NJSO winter festival. “The environment and water are very much in news,” he says. “We need to think about these matters. If we build something artistically interesting, it adds another dimension to the topic. It’s a great occasion to get to know our partners. Maybe from this first step, partnering organizations will come back to us with further ideas for collaborations.” The orchestra has joined with more than a dozen organizations to present related events that encourage an awareness of water beyond the concert hall. These include the Branch Brook Park Alliance, Friends of Great Swamp National Wildlife Refuge, the Geraldine R. Dodge Foundation, the Greater Newark Conservancy, the Land Conservancy of New Jersey, the Nature Conservancy, New Jersey Highlands Coalition, New Jersey Meadowlands Commission, Newark Museum, the Sandy Hook Bird Observatory, Stony Brook-Millstone Watershed Association, Upper Raritan Watershed Association, and the Zimmerli Art Museum at Rutgers University. Special events in conjunction with the festival include “Water: Global Challenges and Local Solutions: A New Jersey Perspective,” a lecture-demonstration by Jim Waltman, executive dircetor, and Jeff Hoagland, education director, both of Stony Brook-Millstone Watershed Association, highlighting the Watershed’s successful approaches to conservation, education, and advocacy. Lacombe stops short of believing that the January concerts will automatically have an impact on the natural world. “The nice thing with music is that there are so many different ways to approach it. It’s wide open. You could sit in a concert hall and have an entirely different experience from your neighbor. Listeners can enjoy these concerts for the music alone. We’re not forcing anybody to do anything; people can come to these performances and do what they want.” The first non-NJSO event took place in October under the auspices of Rutgers’ Zimmerli Museum, where a four-month long special exhibit devoted to water closed on Sunday, January 2. The museum sponsored a free concert at the Raritan River in Highland Park with the New Brunswick Chamber Orchestra playing George Frideric Handel’s “Water Music” and an arrangement of the Rutgers anthem “On the Banks of the Old Raritan” by New Jersey composer Ben Williams. Lacombe’s intervention shows itself by the inclusion of elements from his “New Jersey Roots” project in the January Festival. The multi-year initiative is an effort to program compositions by New Jersey composers. The opening concerts, Friday and Sunday, January 7 and 9, at NJPAC in Newark, and Saturday, January 8, at the War Memorial in Trenton, includes “Old and Lost Rivers” by Princeton-trained Tobias Picker. The second concert, part of the NJSO “Best of” series, which presents relatively short pieces or selections from long pieces, takes place on Friday, January 14, in Trenton’s War Memorial, and includes Edward T. Cone’s “Dover Beach.” Lacombe conducts both concerts. Composer Cone, Princeton Class of 1939, long-term Princeton professor, and philanthropist, died in 2004 at age 87. The NJSO presented his music for the first time in November, 2010, when NJSO concertmaster Eric Wyrick performed Cone’s Concerto for Violin and Small Orchestra. Lacombe says, “Cone’s music is not very well known. He was a great composer, but he didn’t have a big interest in getting his music performed. We’re going to try to fix that. I want to allow this music to become alive.” One of Lacombe’s innovations is to take part in the “Best of” series. Until his arrival these concerts were directed by guest conductors. “It’s a lot of fun conducting the ‘Best of’ programs,” Lacombe says. “It gives me a chance to talk to the audience. I like to do this.” In addition to “The Best of Water,” Lacombe is scheduled to conduct the “Best of Ballet” program in June. The third concert in the January festival, on Friday, January 21, in Princeton’s Richardson Auditorium, is conducted by emeritus Music Director Neeme Jarvi. “The first program is more French and Water Music: NJSO music director Jacques Lacombe, above left, conducts a series of concerts celebrating the element water, including Tan Dun’s ‘Water Concerto’ featuring percussionist David Cossin, above right, playing bowls of water. the Jarvi program is more Russian,” Lacombe says. “We built it together with the orchestra and Jarvi. “Jarvi will be returning to the [NJSO] for the next few years,” Lacombe says. “It’s so good that he was able to leave on good terms. He wants to come back and has saved time in his schedule for us.” The natural elements to be featured in future January Festivals are plentiful. That water won out this year may have had something to do with Lacombe’s childhood. “I have been playing with the idea for years about doing something with water, perhaps because my hometown, Trois Rivieres, [Quebec] is surrounded by water. “ L acombe lists a handful of possible themes for future Winter Festivals: fire, earth, wind, storms, and seasons. “The choice has been made for next year,” he says. “I know what it is, but I can’t tell.” Lacombe has been keeping his secret during a stay in Canada for the holidays. “We have two homes,” he says, “Montreal and New Jersey. Now that we have an apartment in New Jersey I’m beginning to feel at home here. “I’ve now conducted in all the [NJSO] venues,” Lacombe says. “Every community has its own personality, its own flavor. I’m very fortunate. I like variety; I find it stimulating. You have to be ready to adjust. There are differing acoustics; you have to be flexible. I think that’s very good for the orchestra.” Lacombe’s wife Janet, a former computer consultant, has taken on the full-time job of planning his travels. “I’m on the road eight months a year,” he says. “We travel together. She is basically my boss.” The New Jersey Symphony Orchestra’s winter festival celebrates water with Handel’s ‘Water Music,’ Tan Dun’s ‘Water Concerto,’ and a series of events including a film screening and lectures on water. Water! From the River to the Sea, New Jersey Symphony Orchestra, Saturday, January 8, 8 p.m., State Theater, 15 Livingston Avenue, New Brunswick, Music of Faure, Tan Dun, Picker, and Debussy. Jacques Lacombe, conductor; David Cossin, percussion. $20 to $82. 800-ALLEGRO or www.njsymphony.org. At 6:45 p.m., at the Heldrich Hotel in New Brunswick, Chris Wojcik, marine biologist, filmmaker, and Discovery Channel’s “Shark Week” shark cam host, gives a presentation of his short film about the ocean and its inhabitants, including a discussion of his creative collaboration with composer Eric Hemion, who wrote the string quartet heard in the film. Best of Water, Friday, January 14, 7:30 p.m., War Memorial, Trenton, Music of Handel, Smetana, Mendelssohn, Offenbach, Cone, Chausson, and Strauss. Jacques Lacombe conducts. John Hancock, baritone, is featured. $18 to $57. At 6:45 p.m., Water: Global Challenges and Local Solutions-A New Jersey Perspective.” Jim Waltman, Executive Director, and Jeff Hoagland, Education Director, Stony Brook-Millstone Watershed Association give a lecture-demonstration highlighting the Watershed’s successful approaches to conservation, education and advocacy. “Water: Global Challenge and Local Solutions in Developing Countries,” Friday, January 21, 6:45 p.m., Nassau Presbyterian Church Assembly Room. Daniel Rubenstein, professor of ecology and evolutionary biology, and Kelly Caylor, assistant professor of civil and environmental engineering, both of Princeton University, explore the specific challenges faced by developing countries — how they balance the need to improve the lives of their citizens with the need to conserve natural resources such as water. 28 U.S. 1 JANUARY 5, 2011 G SURVIVAL GUIDE – 2011 ood communication is all about clarity. In 2010 U.S. 1 published several articles that made that point loud and clear. Communicating with Clarity Say Good-bye To Technobabble A ngel investors and venture capitalists value focus, as well as great business ideas, says Bob Baker, owner of Copy to Go in Hillsborough. “You need to rid your business plans, summaries, and your presentations of the phrases that cause funders to cringe and clutch their checkbooks rather than open them.” Avoid acronyms — except one. There is one acronym Baker suggests every entrepreneur remember: KISS — keep it simple, stupid. “If every other word that comes out of your mouth is an acronym, you may as well be speaking ancient Greek,” he adds. Baker realizes that often a presentation cannot be made without using some technical terms, but if you must use them, make sure you explain them. Examples and illustrations are helpful. “Don’t just say, ‘One part per billion,’ explain that it is ‘like finding two drops of alcohol in the middle of Lake Erie.’ That’s something that everyone can relate to.” Talk about results, not processes. Investors don’t care if you are talking about 10 nanometers or 100 nanometers. They are interested in the benefits,” says Baker. What will the process do for your customers that no one else can do or that no one else can do better or less expensively? How much money do you need? — What do you plan to do with the money? How much return can I expect on my investment? These are questions investors want answered. No Boring PowerPoint slides, ever. “I’ve seen too many people put up a slide with 100 words of text on it,” he says. “That’s not readable. Simplify it. Put up one sentence, or better yet, a graphic. Remember: one slide, one sentence.” Bring only what is asked for. Baker remembers an entrepreneur who came to a presentation with 28 pages of material. The only problem was that he had been asked to bring two. Investors, particularly at pitch events, see dozens of presentations in a day, and they aren’t interested in reading through pages of material to find the few paragraphs they are interested in. Don’t be so enamored with Bob Baker Tom Ewing Frederick Zarndt your technology that you forget the basics. “If you can explain it in such a way that not only will your grandmother understand it, she’ll be able to explain it to her friends and they understand it; then you’ve succeeded.” – Karen Hodges Miller Reprinted from the November 10, 2010, issue of U.S. 1 Newspaper their expertise is worth noting and quoting in the media. Agood public relations professional will find these proficiency fields and set about making others aware of them. Scope your audience. The most effective way to get news received is to deliver it straight to the source. Call the reporter, introduce yourself, and let him know that any time he needs a quote or expertise on certain subjects, he may call on you. Send him your contact info. “This way, you are setting yourself up as a resource,” says Ewing. “You are giving this busy editor a thing he needs, rather than pushing your interests into his face.” To release or not. “Press releases are very much to be valued,” says Ewing. “But in this 24/7 electronic news cycle, their use has changed.” Incessant search engines are pouncing on today’s buzz words — words that will be eclipsed by the following morning. If your company has a steady stream of press releases spread out widely, Ewing explains, your odds of hitting this news-need roulette are much greater. “At the same time,” he says, “you want a short list of journalists — individuals to whom you send custom tailored releases, and follow up with a phone call.” – Bart Jackson Reprinted from the February 24, 2010, issue of U.S. 1 Newspaper. partners assume that because they share a language, they understand each other’s intent. “The international language of choice for anyone who does technology or business is English, even if their native language is not English,” says Frederick Zarndt, owner of Global Connexions, a Californiabased training company in intercultural communications and global virtual teamwork, and contract content conversion specialist for three companies through Digital Divide Data. “The biggest problem in communicating is that everyone thinks they understand what the other person said, but because of cultural values that doesn’t happen very well.” Zarndt came to understand the challenges of intercultural communication through his own experiences on information technology projects with team members from multiple countries. When working on a project for a German and an Indian company that had entered a partnership agreement, he observed that the two cultures viewed the relationship in very different ways. “For the Germans a partnership is a business arrangement. For the Indians you are part of the family, and you treat members of a family very differently than business associates,” says Zarndt. “This led to a number of misunderstandings.” A surprising reality in cross-cultural conversations is that native English speakers have more difficulty communicating with someone who speaks English as a second language (ESL) than do two ESL speakers, who will communicate more effectively and with fewer misunderstandings. Why is this so? “People who speak English as a second language usually speak in simpler terms: they use simple, not complex sentences, and not big words, so they are easier to understand,” says Zarndt. Certainly more nuanced communication may be sacrificed, but what they do communicate is likely to be more straightforward. So what is a businessperson to do to get through this thicket of cul- Getting Publicity — No Magic Required T om Ewing, director of external relations at Educational Testing Service, explains how your belabored press release may get cut successively smaller by editors, advertising needs, or to make room for other stories. Yet if it is well written, it can still be restored to an effective message. You hope. Graduating with a bachelor’s in electronic journalism from Indiana State, Ewing entered radio, producing his local news show just before the talk show of his college classmate, David Letterman. After five years of much work and little remuneration, Ewing enrolled in Ball State University, seeking a public relations master’s. Amid his first classes, he made a contact, and with a twist of talent and circumstance, became the point man for the lieutenant governor of Indiana. Then, following a three-year stint providing public relations services for All State Insurance, Ewing came east to ETS where he has spent the last 27 years. Promoting your assets. “ETS has been blessed,” says Ewing “by having a product in which the press is naturally interested.” However, even newly launched companies should, with a little self-examination, find several areas in which Business Needs A Common Language Understanding the culture that a language reflects has become a serious problem for businesspeople who work with speakers for whom English is a foreign language. Too often, both communication OFFICE SPACE FOR LEASE Whitehorse Professional Building tural difference? Zarndt has a few suggestions: Read guidebooks. Companies like Proquest publish cultural profiles about different countries that teach some of the basics. For example, how long people spend on chitchat before they get down to work can vary by country. So can how much drinking precedes business. “In Russia, expect to sit down and share a bottle of vodka, and after it is half gone, then you start the business discussion,” says Zarndt. Be aware of your own cultural assumptions and values. “Culture is very much like the color of your skin,” says Zarndt. “You yourself probably don’t notice it very much, but everyone else notices it.” Keep it simple. Listen carefully and repeat back what you thought you heard. “This is a good rule for a husband and wife and for business associates in the same country,” says Zarndt. “It is a simple rule that is almost universally ignored.” Respect yourself and the person you are talking to. When Zarndt was working for the German and Indian partners, one of the German project managers was a woman who was technically very good. The Indian project managers, none of whom were female, were using the same software as the German woman, but not as adeptly. Yet when they needed help and reached her, they would always ask for her boss. “They were from a culture that didn’t place high value on women in business; they didn’t think women could understand the questions they were going to ask,” says Zarndt. When speaking to another person, he says, only about 30 percent of that communication is done with words; the other 70 percent is through body language: gestures, tone of voice, and facial expressions. “When you’re talking on the phone, you have word and tone of voice; video helps, but it’s rather limited. If you take away voice and are writing an E-mail, all you have left is words,” he says. – Michele Alperin Reprinted from the August 18, 2010, issue of U.S. 1 Newspaper Writing, Editing, & Self-Publishing Writing Really Is A Butt-Busting Job by Landon Y. Jones A nyone who takes writing seriously knows it’s like making laws or making sausage: we know too much about what goes into it. There is no such thing as a writer who has not faced his or her job with a mixture of fear and loathing. As the great sportswriter Red Smith put it, “Writing is easy. All OFFICE FOR LEASE 1st Floor: 889 SF 1,785 SF Wythe Capital LLC • 609-924-8100 1675 Whitehorse-Mercerville Rd. • Hamilton, NJ Kingston, NJ - Route 27 2 Suites Available - 1000 SF and 1500 SF Flexible Lease Terms 3 Minutes to Downtown Princeton Contact: Al Toto, Senior Vice President 609-921-8844 • Fax: 609-924-9739 [email protected] • Exclusive Broker Commercial Property Network, Inc. We Have a Place For Your Company JANUARY 5, 2011 U.S. 1 29 Where the Worldwide Web Gets Hyper-Local P by Scott Morgan erhaps it was inevitable. Twenty years ago the Worldwide Web threw its arms around the whole planet and we were intoxicated by the idea of reaching everyone in the world, for business or pleasure, without leaving our homes. Ten years ago reality settled, the bubble popped, and we realized the limitations of a world without limits. Now that view has turned upside down, and the new unlimited horizon of the web is our own backyard. Internet developers now trade on the fact that we all still live in small communities. We don’t dine in Seattle and work in Buffalo As if Central New Jersey media didn’t have enough competition, they now have a little more – Oh no, Patch! and go to church in Miami. We do all those things near our homes. And the Internet has caught on, with the number of hyper-localized websites, blogs, tweets, posts, and feeds growing by the day. Until recently most of the “backyard” websites and blog spots have been owned and operated by people in the community. A few computer-generated sites have tried to aggregate data from various community news sites, but the results have not been noteworthy. Now, however, a national organization, AOL, is making a bold attempt to create a network of standardized news sites across the country. AOL’s venture is called Patch and it promises one major difference: Each Patch site will be managed by real live editor (often a downsized journalist from the community), not a computerized robot trolling the ‘Net. For advertisers, Patch is presenting itself as an opportunity to target an online message to a single community, a geographic cluster of communities, or the entire nationwide network. AOL launched Patch in 2009. Last spring the company announced that it would invest $50 million in Patch, claiming that it would offer news outlets for “hundreds” of towns no longer covered by traditional media. But, as some national media writers predicted, Patch sites seem to be avoiding the areas vacated by print media. Patch has yet to launch a localized site for an area uncovered by existing newspapers in New Jersey. Princeton, West Windsor, and Plainsboro, so far, have no Patch, though the network has grown to encompass Lawrence Township, South Brunswick, East Brunswick, and Hillsborough. The company also is rolling out a new Patch in Cinnaminson, where the Courier Post and Burlington County Times newspapers compete, and has posted an opening for an editor for Princeton. Among the central New Jersey editors: Former reporters of the Times of Trenton and the Princeton Packet, now competing in some places with their former print paper. Herewith a view of the more visible online sites catering to hyperlocal interests. you do is sit down at a typewriter and open a vein.” It gets worse. Consider the nature writer Annie Dillard: “I do not so much as write a book as sit up with it, as with a dying friend. I hold its hand and hope it will get better.” Or the novelist Joseph Conrad: “I sit here religiously every morning — I sit down for eight hours every day — and the sitting down is all. In the course of that working day of eight hours I write three sentences, which I erase before leaving the table in despair. Sometimes it takes all of my resolution and power of self-control to refrain from butting my head against the wall.” On the day one of his novels was published, F. Scott Fitzgerald wrote his editor, Max Perkins, “I am overcome with fears and forebodings. In fact all my confidence is gone.” The novel was “The Great Gatsby.” Yes, these writers all faced the same questions you do: Where to start it? How to organize it? How to end it? What is the best tone to use? What am I really trying to say? Can I put into words all that I feel? As those questions come up, you might feel irresistible urges to check your E-mail, visit YouTube, call your mother, change your ink cartridge, and tidy up your desk. Hang on. Ultimately you have access to the same weapons — words, sentences, and paragraphs — that every other writer has. So you take mouse in hand and forge ahead, shaping words, sentences, and paragraphs on the lathe of your imagination and insight. But learning to master writing is more than the matter of learning to use the right tools. From where I sit — and I often sit in front of a keyboard and monitor — writing is its own reward. As I have learned from writing my own books, it is far too rewarding to let fear of it deprive you from enjoying it. The practice of writing takes you into other worlds. And the process of writing toughens your mind. The truth is that just as clear thinking leads to good writing, the reverse is also true: good writing produces clear thinking. Good, clear style forces you to work through the fog of uncertainties in your mind because there is no place to hide. So how can you get from feeling anxiety about writing to the place where writing is the vehicle that liberates your thoughts, clarifies your voice, and helps you tell your story? To help, I thought I might borrow a device — or rather, seven devices — from the world of selfhelp literature. So, with apologies to Stephen Covey who wrote a book called “The Seven Habits of Highly Effective Managers,” I propose the Seven Habits of Highly Effective Writers. Habit 1: Make a Mess. Gather up all the raw material you can find — your own research, notes from books, your observations, opinions, stuff you find on Google and Facebook, things your friends said, This used to be a labor-union rallying cry, but it works for writers, too. After you’ve dumped your thoughts and research on the table, sort through the mess and make little piles of the same things in the same places. If you are working on a biography of the explorer William Clark, as I was not long ago, put everything about Clark’s family in one pile, put everything about his relationship with Lewis in another pile, and put everything about his relations with Native Americans in another pile. Then look at the piles and make sure you have enough of them. Sometimes there is something missing. When I was writing my biography of Clark I realized that I had written nothing about the Proclamation of 1763, which prohibited European settlement west of the Appalachians. I did not understand its implications and knew that I could not write about western expansion unless I explained it. I remember that this moment threw me into a head-clutching tailspin because I knew I was going to have to go back and fill up my notebook again. Then comes the bullfighter’s moment of truth. You have these piles of information, all stacked and sorted. You look them in the If you want to be a writer, get to work, but remember to have fun. You get to make a mess of things. quotes you remember from something you read when you were 6, laundry lists — all the most specific facts and details you can possibly get your hands on. Write it all down. You do not need to do this in an orderly fashion. Dump your thoughts into your notebook and type up your notes. Your writing is only as good as the information and insights you have gathered. Order comes later. Be willing to embarrass yourself. No one but you will see this mess. Habit 2: Organize! Organize! News Sites www.CentralJersey.com. Website for the Princeton Packet and its companion newspapers, providing community news, advertising, and announcements. www.MercerSpace.com. Web- Continued on following page site for weekly newspapers in the Community News Service chain, including the recently launched Princeton Echo. The site offers community news, blogs, and contests. www.NJ.com. Website that includes the Trenton Times and StarLedger newspapers. Offers area news, classifieds, sports, and announcements. Patch.com. The website indicates that Patch has about 80 sites so far in New Jersey, including the ones in Lawrenceville, South Brunswick, and Hillsborough. www.PrincetonInfo.com. The online arm of U.S. 1 newspaper, this site offers comprehensive databases for companies, health and fitness practitioners, restaurants, and events. It also archives U.S. 1 news stories and columns dating back to the year 2000. It is supported by daily updates via Twitter and Facebook. TheAlternativePress.com. Independent network of online hyper-local news sites, similar in approach to Patch.com. Based in New Providence, the site has a page covering New Brunswick and a few other towns in northern New Jersey. It says it is “founded by local residents.” www.TownTopics.com. Website for the free community newspaper covering Princeton Borough and Township. www.wwpinfo.com. The website of the bi-weekly West Windsor-Plainsboro News, the site also archives news articles and comments posted by interested members of the WW-P community. The site is also the source of a biweekly E-mail newsletter that it alternates with the print publication. www.WWPToday.com. Community resources, news, events, and perspectives for West Windsor and Plainsboro. The site uses Twitter to provide frequent updates of events and high school sports results. Continued on page 37 Richard K. Rein In Presentations, Time & Length Matter L et us please now pause for a minute of silence for our departed brothers and sisters from the world of print and online media. Pause. Silence. More silence. Throat clearing. Coughing. Nervous eye movements and neck twisting. Thank you. Did I say “minute?” of silence. I’m sorry. I meant to say “moment” of silence and I wouldn’t dare ask you to stand silently for a full 60 seconds. I think for most of us 20 seconds would be the appropriate length for a silent moment. Size doesn’t matter, or so they say. But I am convinced that length — as in length of time — is a key and also unappreciated component of any effective presentation. I began to ponder the concept a few days ago, during a holiday visit to the family in upstate New York. For my musically inclined sons, my brother played a song he had written and produced on Continued on page 42 30 U.S. 1 JANUARY 5, 2011 Strategies for Using That QR Code I read with interest the Between can be used to provide items such as the Lines article in the December 15 coupons and rebates to respondents. They can be used to link to video issue of U.S. 1 regarding your use of a QR code on the cover of your publi- such as YouTube, where product cation and the description of how it demos, instructional videos, etc can be seen. might be used by others. Used by realtors on For Sale signs QR codes are one of the tools we are utilizing in our own marketing. to provide complete property tours of We are also discussing their integra- the property listed Used at concerts and entertaintion into the marketing programs of some of our clients. Like a lot of new ment events to order CDs, DVDs, concepts, ideas, or technologies, pro- shirts and hats, etc. from event ponents sometimes oversell their val- posters and signage. Current limitations include: ue and proclaim that they will ultiThe rapidly growing but relatively mately replace and make obsolete small number of smart phone users in other, older methods. The fact is that QR codes are just the U.S. The relatively poor quality of one more technique available to marbuilt-in scanners on keters (others smart phones, requirinclude pering fairly large images sonalization, QR codes are a marto be properly read. integrated keting technique, but The need, if conmarketing, necting to a website, to database they don’t replace have sites that are optimining, etc) other methods. mized for mobile apand suppleplications & the small ment but don’t necessarily replace other meth- viewing screens on phones. The most important issue with the ods or techniques of providing maruse of QR codes as well as any other keting information. There are some very useful, effec- marketing strategy is to properly plan tive, and interesting applications of out an entire strategy, from concept QR codes. In addition to providing a to creative to implementation to reshortcut link to a website, they can be sults reporting to follow-up. Too many attempt to incorporate a new used as follows: Personalized QR codes. Similar to technique based on its “buzzword” Personalized URLs or “PURLs,” value without thinking through the they can drive respondents to person- entire planning process. alized landing pages where a few Dave Kaplan simple questions can provide the Kaplan operates Sir Speedy Printmarketer company with useful data ing, 3100 Quakerbridge Road, Meron likes, dislikes, etc to better qualify cerville. 609-586-8222, www.sirpotential clients or customers. They speedy.com/mercerville Continued from preceding page eye. But you need to find your theme, your sharp point of view, the one deft stroke that will hold everything else together. One way to do this is to think of your piles of notes as if they were piles of clothespins. If you put the clothespins on the table in front of you, you could pick up a clothesline and thread it through each of the piles. Then hold both ends of the line in your hands and lift it up. Every clothespin that comes up hanging to your clothesline is the stuff you need to keep: it’s relevant. But if it stays on the table, throw it out. It’s the same thing with your theme. Keep everything that clings to it; throw out everything that does not. Around this point it also helps to find your last sentence. I always think it’s a good idea to write your last sentence first. Then you have an exit strategy. Habit 3: Don’t get it right the first time. Don’t even think about getting it right on the first draft. All good writing is actually rewriting. The biggest mistake a writer can make is not to revise. When you rewrite you are putting things in the right order. You are putting the same things in the same place. You are cutting out jargon and cliches or any phrases that are familiar and overused, like a “hail of bullets” or describing little towns as being “nestled” in the hills. I would like to take a hail of bullets to all towns nestled in the hills. As Landon Jones Tom Lento Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” The other thing cutting does is build compression and energy into your writing. The biggest payoff from compression is at the very beginning of a piece of writing, when you have to draw in the reader — or else. Consider these first sentences and how modest, unadorned, compressed and direct the language is: “In our family, there was no clear line between religion and fly fishing.” “Gregor Samsa awoke one morning from uneasy dreams and found himself transformed in his bed into a gigantic insect.” “All children, except one, grow.” “In the great green room, there was a telephone and a red balloon.” I suspect you recognized most of these opening sentences of “A River Runs Through It,” “The Metamorphosis,” “Peter Pan,” and “Goodnight, Moon” respectively. If you did, it’s because they are simply stated. Good writing is not fancy writing. Habit 4: Simplify. If you have read Strunk & White’s The Elements of Style (and, believe me, you should) you already know what this habit is all about. When you are revising, the first rabbits in your cross-hairs are unnecessary words. And while you’re at it, you might consider getting rid of the adjective key on your keyboard. Nouns and verbs can usually do the job just fine. Efficient writing is elegant writing. The French philosopher Pascal once apologized for the length of a long letter by telling his friend that, “I have made this letter longer than usual, only be- Women in Business Wednesday, February 23 Reservation Deadline: Wednesday, February 2 Nearly 2,000 Area Businesses Are Owned or Managed by Women. Make Yours Stand Out! 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"While our photography has been the back bone of our 65 years in the industry," says Peter Dawson, President of Leigh, "it has also afforded us growth, opening up opportunities that have taken us in new and exciting directions.” Leigh has been making digital p rints for more than 15 years. And as technology has evolved so has Leigh. Not only does Leigh specialize in high quality archival prints, it also now offers large and grand format services. Miles Truesdell, Director of Operations at Leigh, recalls, "When we started offering wide format printing, we found a whole new market to reach out to, and many of our clients have told us that they are really excited about this service." Leigh's wide format printing capabilities exploded into markets for POP posters, tradeshow booths, and now signs. Leigh Sign and Graphics was born out of Leigh's wide format services. "It was the next logical step," said Dawson. "Clients who needed large format prints also needed outdoor graphics. The sign business has been an exciting addition to our list of services, and is another opportunity for us to work together with our clients to find solutions that best meet their needs." "For some time now we have been using a progressive business model here at Leigh," stat- ed Miles. "We feel that for every expectation and budget there is a solution. As we have expanded our services to include signs and large format printing, we continue to use the same business model proven by our photography business… by working together with our clients we review goals and budget, then working together, find the solution that works best for their application." There has been a lot of change at Leigh in the past 65 years, but our core values and goals have remained the same. Not only do we strive to meet our clients’ expectations, we are driven to exceed them. Leigh Visual Imaging Solutions. 45 Everett Drive, Building C, Princeton. 609-799-8880. www.leighimaging.com Leigh's wide format printing capabilities exploded into markets for POP posters, tradeshow booths, and now signs. U.S. 1 31 OFFICE/MEDICAL SPACE AVAILABLE Located Midway Between Two New Hospitals The Atrium at Lawrence 133 Franklin Corner Road • Lawrenceville, N.J. Great access! Adjacent to highways U.S. 1, I-95, I-295, Princeton Pike and U.S. 206 Prime Central New Jersey location 6,500 SF – Will divide to 2,100 SF Covered central atrium • Custom-tailored suites All areas with a view of the ATRIUM Individual climate controls Abundant covered parking spaces 609-219-6000 [email protected] Lawrenceville, N.J. 08648 • Fax: 609-219-1330 cause I have not had the time to make it shorter.” Consider the famous first sentence of George Orwell’s novel, 1984: “It was a bright cold day in April, and the clocks were striking thirteen.” It’s an amazing sentence. The surprise twist of the clocks striking 13, of course. But also, in this sentence of 14 words, 11 have just one syllable. It sounds as crisp and hard as dropping a handful of pebbles on a tin roof. Orwell was the master of the simply stated lead sentence with devastating effects. Here is Orwell again, in the first sentence of his autobiographical essay, Shooting an Elephant: “In Moulmein, in Lower Burma, I was hated by large numbers of people — the only time in my life that I have been important enough for this to happen to me.” This is the high plain style, which aspires to be, as Orwell put it, “as clear as a windowpane.” Here is what Orwell said once about the craft of writing — and rewriting: “A scrupulous writer, in every sentence, will ask at least four questions: What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect?” And he or she will probably ask herself two more: Could I put it more shortly? (If it is possible to cut a word, always cut it). Have I said anything that is avoidably ugly? Habit 5: Find your natural voice and stick to it. The idea of voice doesn’t make sense: we do not actually hear when we read. Voice is not the same thing as style. Rather, voice is a quality that underlies a writer’s prose — really more like the personality the writing reveals or, in musical terms, more like the melody than the lyrics. Any good piece of writing is not a monologue, it is a conversation. The writer is looking over the reader’s shoulder, watching and wooing, anticipating his or her questions, or reactions, and making sure the reader is neither too far behind nor too far ahead. What you want to do is find a writing voice that is uniquely yours. It is not George Orwell’s, Toni Morrison’s, or Annie Proulx’s, although you can profit from reading all of them. When I am stuck at a place in my writing, I sometimes will read a writer I admire just to listen to his voice. It seems to help me the same way it helps Michael Phelps to put on his iPod and listen to his pumpmusic before a race. You can absorb one writer’s rhythms and voice in order to unlock your own. For me, the idea is not to borrow their style but to learn from their way of addressing the reader. Voice is the inner dialogue between a writer and his or her deepest self. Ultimately, you have to develop your own voice — one that is reliable enough to give you confidence in all situations. Trying to slavishly imitate another writer’s voice can get you into trouble because it breaks down the connection between what you have to say and the way you say it. Habit 6: Get an iron butt. Woody Allen said “90 percent of life is showing up.” Writers need to show up too. By that I mean that you need to show up and sit down long enough to put in the time it takes to get it done. Don’t worry about your frame of mind. It does not need to be perfect. As a friend of mine said, you can write on good days, and you can write on bad days, and afterwards you can’t tell the difference. What do you do if you are sitting down and inspiration is just not there? The novelist Somerset Maugham confessed that, when he was stuck, “sometimes I just write my name until an idea occurs.” There are more tips for curing writer’s block than there are for curing hangovers. They include: Take a break. Take a shower. Listen to Mozart (or Hip-Hop). Never stop for the day until you know the next thing you want to write. Hemingway used to say that he never felt good about stopping until he was in the flow enough to know what would be his next sentence. Habit 7: Read. Reading gives us understanding and insight and helps us understand our world. But words also give us sheer pleasure. Writers should savor well-made sentences the way a chef tastes pasta: al dente. There is a sensual texture in good writing we can take with us everywhere. Reprinted from the June 2, 2010, issue of U.S. 1 Newspaper. Landon Jones is the former editor of People and Money magazines and the author of “Great Expectations: America and the Baby Boom Generation” (1980, Coward, McCann, & Geoghegan), which coined the phrase, “baby boomer.” His most recent book is “William Clark and the Shaping of the West” (2004, Farrar, Straus & Giroux). Visit www.wildriverreview.com to read the online version of this article, which includes two “bonus points,” drawn from Jones’s career as a reporter and editor. Print on Demand Makes Publishers Out of Writers by Tom Lento B ack in the mid-20th century A.J. Liebling, the celebrated journalist and shrewd social observer, commented that “freedom of the press is guaranteed only to those who own one.” Things are different now. Thanks to print-on-demand technology, you can now “own” a press, or at least the use of one, to self-publish your own books. All you need to preserve your thoughts for posterity is a finished typescript and a few hundred dollars. You’ll wind up with a high-quality printed book, and you won’t have to order more than one at a time. In this brave new world you don’t have to engage an agent to shop your creation around to commercial publishers. You decide whether your book is print-worthy. And while books from vanity presses appear only in their own catalogs, your self-published opus can be listed for sale on Amazon, right up there with John Grisham’s latest thriller. Continued on following page HESA ENVIRONMENTAL CORPORATION 23 Jefferson Plaza, Princeton 08540 IS YOUR PROPERTY ENVIRONMENTALLY COMPLIANT? Sooner or Later, You Need to Know UNDERGROUND TANKS • OIL & WATER INDOOR AIR • HAZARD EVALUATION Residential/Commercial/ Industrial/Child Care Call: 732-329-6363 www.hesaenviro.com Licensed Site Remediation Professionals (LSRP) Certified Industrial Hygienists (CIH) 32 U.S. 1 JANUARY 5, 2011 Continued from preceding page Does this sound like a path to publication you want to explore? Before you decide, you should be aware that its advantages are balanced by significant downsides. I experienced both late last year when a book on which I collaborated — a memoir by Princeton entrepreneur and citizen astronaut Greg Olsen — was ready for print, but no literary agent would look at it. I had met Greg Olsen during my tenure as director of corporate communications at Sarnoff Corporation. When we connected again two and a half years ago I had just finished two books: “Inventing the Future: 60 Years of Innovation at Sarnoff Corporation;” and “Competing for the Future: How Digital Innovations are Changing the World,” with Henry Kressel, published by Cambridge University Press in 2007. Another book with Kressel, this one on venture capital, was already in the works for Cambridge. Olsen asked if I would be interested in working on a book about his career. Of course I would. He is a Princeton entrepreneur who rose above an unpromising youth to become a Ph.D. research scientist at Sarnoff Corporation. He later founded and ran two highly successful optoelectronics companies, both of which he eventually sold — one of them twice. Greg gained a measure of fame by becoming the third civilian to book a seat on a Russian Soyuz rocket to the International Space Station. This was the culmination of his lifelong interest in space. Today he operates a venture fund, promotes science education, and owns a South African winery. It’s a fascinating story, and it’s all in the book we began two years ago titled “By Any Means Neces- sary: An Entrepreneur’s Journey into Space.” We self-published earlier this year. What moved a busy man like Greg Olsen to write his memoirs? And why did we decide to selfpublish? Committed to encouraging more students to become scientists and engineers, Greg felt his story might motivate young people by showing how rewarding such a career can be. Beyond that, his example would dispel the myth that you With print-on-demand, you can own the use of a press and get a book published. But it’s still work. had to be a genius to be a successful scientist. He flunked high-school trigonometry and almost didn’t get into college. His achievements were largely the product of hard work, perseverance, and tenacity. We worked to make sure his memoir didn’t come off as preachy. The motivational messages are embodied in stories funny and serious, about growing up poor and rebellious, turning your life around, building successful companies, and struggling to qualify for a space trip when you’re 30 years older than the typical astronaut. Early response was encouraging. We sent drafts of the book to knowledgeable friends and colleagues, including a Pulitzer Prizenominated novelist and poet. Several said they read the book cover to cover in one sitting. Everyone was positive, even enthusiastic. Everyone, that is, but people in the commercial publishing industry. When it came time to find a publisher we approached several prominent literary agents and book promoters, all of whom (even the ones who obviously didn’t bother to read the book) said exactly the same things: The industry was in trouble. Publishers would only look at sure-fire best sellers by established authors. Memoirs are dead, except those about movie stars or other celebrities. Besides, “By Any Means Necessary” didn’t fit any pre-determined genre. Was it a business book? A motivational book? Career advice? Actually, it was all of these, and that was the problem. Books have to be narrow in focus so bookstores know where to shelve them. Marketing a multi-faceted book is too hard, and it’s all about marketing, isn’t it? After months of frustration I started to look at self-publishing, but I wasn’t optimistic. Just four years before a friend had sent me a self-published paperback. The book was as ugly as a $50 suit: plain type on a tacky, shiny white cover; the text printed on cheap beige paper with an orange tinge; a stiff, thick glue binding that snapped the book closed unless you held it with a death grip; and no graphics or pictures anywhere. How things have changed. Print-on-demand (POD) technology has advanced to the point that today’s self-published books are indistinguishable from high-quality commercial paperbacks. You get full-color covers, the ability to include photos or graphics, highquality book paper — the works. Even more amazing, especially to someone who is used to traditional printing processes, each book is individually printed and bound. Your copy of “By Any Means Necessary” is printed just Say It Simply Or Don’t Say It At All T here’s a reason there’s only one word on a stop sign. A lot of people, however, do not absorb the lesson offered: If you need to make a point, make it succinctly. In 1993 the Center for Plain Language (www.centerforplainlanguage.org), a nonprofit agency based in Maryland, opened to convince lawmakers and academicians to cut the gibberish from their presentations. In October the center scored a major win when President Obama signed the Plain Writing Act, mandating that all federal government forms be written in clear, simple language. The act zeros in on tax forms, college aid forms, and the Veterans Administration, some of the most notorious offenders. The bill itself is, believe it or not, clearly written. The full text of the finalized bill as signed by the president (and available at www.thomas.loc.gov) is remarkably succinct. Under “Purpose” the act states merely “The for you and it arrives within a week. No one, including the author, has to buy a minimum number. To make money you have to sell a lot of books, but most self-published authors don’t. The average POD self-published book, according to industry estimates, sells around 200 copies. And if you expect your provider to help you market your masterpiece, you’ll be disappointed. Marketing is an extracharge, and even then is so barebones as to be practically useless. To be fair, unless you’re already purpose of this Act is to improve the effectiveness and accountability of Federal agencies to the public by promoting clear Government communication that the public can understand and use.” Even where the act defines its terms it does so in clear language that the Center for Plain Language has ballyhooed – briefly – on its website. But the center advocates plain language in all cases and offers some tips on communicating more clearly: Think about your audience. Write what it needs to know in the order it needs to know it. Keep sentences short and direct. Write in the active voice. Say “Joe caught a frog,” not “A frog was caught by Joe.” Do you need it? Don’t use three words where one will do. Use personal pronouns. Using “you” helps readers relate better to documents than using “one.” a top-selling author, commercial publishers are only marginally better. One of the agents we consulted said that unless you’re willing to work your butt off arranging your own book signings, readings, and media coverage, you won’t sell much of anything, because your publisher will sit on its hands. Jeffrey Hayzlett, CMO of Eastman Kodak, recently gave a great talk at the New Jersey Business Marketing Association meeting, then hung around to sell and sign 20 copies of his commercially published book “The Mirror Test.” JANUARY 5, 2011 There’s no denying that marketing a self-published book is even more difficult. As a rule the big national bookstores don’t carry selfpublished books, and they aren’t very eager to sponsor readings by authors whose books they can’t sell. A persuasive author may be able convince a local branch to stock his or her book, but usually only on consignment, which means the author has to pay for a bunch of books up front. As for readings, some branches occasionally hold self-published author nights. But they’re not heavily promoted, and each one features several writers vying for attention. It’s worth noting that LuLu has a joint self-publishing venture with Borders, while IUniverse, another POD publisher, is teaming up with Barnes & Noble. Whether this will get books into their stores, or merely have them listed in their catalogs for ordering, is a question. Hope abounds. If all this talk of sales and marketing sounds daunting, or even depressing, you should know there are some success stories. Xlibris boasts of a computer manual that has sold nearly 16,000 copies. James Redfield self-published the mega-selling Celestine Prophecy before placing it with a commercial house. However, these are the exceptions. But sales figures are not the only measures of success. If this is a friends-and-family-only publication, maybe you don’t care how few copies you sell. Or perhaps you have other reasons for doing a book. One executive of a major chemical company doesn’t offer his self-published book for sale at all. He only distributes it to business partners. Other authors use self-publishing as an adjunct to their conference speaking schedules. And for some authors, it’s a way to keep their older books available when they go out of print at a commercial publisher. We’re certainly seeing the genesis of a brave new world for budding authors. Excerpted from the June 2, 2010, issue of U.S. 1 Newspaper. You’re an Author — Who Knows? Y ou’ve done it! Finally, after months spent writing and editing, finding a publisher, choosing a cover design, debating over type fonts, suffering through proofreading and corrections, and dealing with all of the usual setbacks and delays of a complex project, you have your book in hand. It is beautiful. It is your baby. You want everyone in the world to read it, and you’re sure that as soon as a couple of book reviewers find it, you’ll head straight to the top of the bestseller charts. Now what? Unless you market your book wisely, only your mother will buy a copy. Do you know how many copies the average book sells? Two hundred. That includes every author from Stephen King and JK Rowling to the John Doe who sells 15 copies of his book on the history of postage stamps to his philatelist club. So how do you help your book rise above the pack and get noticed when hundreds of thousands of individual book titles are published in the United States each year? Start by revisiting why you wrote your book in the first place. There are hundreds of ways to market your book, and you can easily spend thousands of dollars trying different approaches. But don’t get ahead of yourself. The first step in deciding how to market your book is to look at your purpose for writ- Karen Hodges Miller ing it — vanity? Business accessory? Posterity? Without knowing why you are doing something how will you know if you have achieved the results you are looking for? So before you start marketing your book, rethink what you wanted to achieve in writing it. You know a better way. You are a bookkeeper who is an expert in Quickbooks, a business coach with a new method for business growth, a teacher with great ideas to share on education. You have ideas and you want to share them with the world. You want to increase your credibility. There is no better way to increase your credibility than by writing a book.One survey I read showed that people perceive a published author without a Ph.D. to have as much credibility as a Ph.D. You want to become the go-to pro. With some marketing assistance, a book can make you the person who newspaper reporters, radio hosts, or television commentators call when they need to quote an expert in the field. Increase your business. One author tells me he doesn’t care if he ever sells a book. He gives his away. “Every time I give my book to a prospective client it not only increases my chances of getting the job, it increases the amount of money I can ask for it,” he says. What’s your reason for writing a book? Answering the questions below will help you to clarify your objectives. — What would you like your book to accomplish for you? — How can your book help your business? Continued on following page U.S. 1 COMMERCIAL SPACES FOR LEASE LAWRENCE - 5,000 sq. ft. office can be subdivided. Will renovate to your specs. EWING - 800-2,000 sq. ft. in professional park, near Rt. 31 and TCNJ. 1,000 sq. ft. office space near Lawrence border. First month free. HAMILTON - 650 sq. ft. office/retail at signaled intersection. 1,250 - 5,000 sq. ft. office ideally suited for many uses. 550 sq. ft. office in high profile building 1,160 sq. ft. medical space in high profile building near Applebees. 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Ideal for user/investor. $1,250,000 33 34 U.S. 1 JANUARY 5, 2011 tiques that sell items related to your book; — Give seminars and work— How will your book help othshops and sell your book as a part ers? of the package; — Do you have other goals for — Give radio and television inyour book? terviews; Most writers I work with want — Don’t forget the new Interto write their books first, then deal net-based radio stations, they are with the publishing and printing process, and then think about how developing excellent niche audito market it. But if you talk to book ences Once you have decided on how publicists or marketing experts to market your book ask yourself they will tell you that this order is which portions of your plan you backward. Begin to think about marketing your book the day you can do yourself and which will start to think about writing it, and need the help of a book publicist or work to develop your marketing marketer. Sure, you can probably strategy and platform while the write a press release that will get you into the local paper, but if your book is still in process. The first thing you need is a goal is an interview on a national website. If you do not already have news show, you’ll need help in getone for yourself or your business, ting there. No one starts out with an get one. A website does not need to interview in the Wall Street Journal be complex to be effective. There or on the Larry King Show. Get are hundreds of resources avail- your feet wet by starting loca.l . Set up a timeline and a budget able at the bookstore and online to and be realistic about it. Marketing help you with a simple do-it-yourcosts money, but it can pay for itself website. If you already have a website self in increased sales of your book make sure you add a “coming and increased recognition of you as soon” advertisement to your site. an expert in your field. Write releases, and send copies You can even ask for advance orders, but be sure to set a publication of your book with them to all apdate — and know that you can hon- propriate media outlets. Include or it —- before you do. Wouldn’t it copies of book or book excerpts be great to start getting income where appropriate, and don’t forfrom your book before it is even get to follow-up with phone calls. If you plan to hold a seminar, depublished? In velop an outaddition, conline for a one to sider setting up Nobody starts out in two-hour semia second site nar, find a place dedicated to the Wall Street Jourto hold it (liyour book and nal. Think local media braries or link it to your when you market. restaurants are business webgood), set a site. price for the Once you have the website, start to think cre- event based on cost of the meeting atively about how to market your place, marketing materials, semibook. Think about both electronic nar materials, refreshments, and and personal ways to market. announce your seminar through Everything from twittering and your website, newsletter, and press blogging to good old fashioned releases. A budget for a seminar can be networking should be considered. One author I know recently sold anywhere from the cost of materi200 books in the first 10 days after als only to $1,000 or more for an publication only using word of elaborate set-up at a hotel. But think like a business person. mouth marketing and networking Your book is your investment. in her community. Here are few ideas to get you Most writers I work with are business people. They own their own started on your marketing plan. — Send out press releases to lo- business and they understand that cal, regional, and national publica- if they do not market their business no one will buy their services. Yet I tions about your book; am always surprised by how many — Send copies of your book to of these savvy business people book review websites; don’t understand that they must al— Have a party! Invite your so market their book. friends, family and business assoMarketing a book is an ongoing ciates and announce it to the press; process. The day you quit market— Place a book trailer on ing your book is the day it stops selling. YouTube and other Internet sites; – Karen Hodges Miller — Blog and Twitter about your Reprinted from the June 2, area of expertise; 2010, issue of U.S. 1 Newspaper. — Develop add-on products Miller, owner of Open Door that sell your book. If you’re a fiction writer, can your book be Publications in Lawrenceville and a frequent contributor to U.S. 1, is adapted for a computer game? the author of “Unlocking Your — Most books aren’t sold in tra- Ideas: Your Book from Concept to ditional bookstores these days. Publication.” Make a list of gift shops and bou- Continued from preceding page Survival Guide 2011: Social Media’s Reach Social Marketing Is Not for Everyone A ccording to Paul Schindel, founder of Three Bears LLC at 20 Nassau Street, marketing was a lot simpler for merchants when they could run an ad in the newspaper or on the radio, or send a message via the mail, and everyone would know the business and what it offered. “Now we have this overwhelming and seemingly oppressive range of choices,” he says. “Sifting through those and understanding them is mindboggling for many people.” The explosion of choice in marketing options raises many questions for businesses. “Many options are seemingly very attractive from a cost standpoint because you can set up a Facebook page or a Twitter presence for free,” says Schindel. “But what do you do with that? And are you setting it up in the most advantageous ways? How do you build your Facebook audience or your Twitter followers? Should you be spending money in the Yellow Pages? These are all the questions that marketers need to address with budgets that are always limited.” For instance, Facebook is not as free as it seems. Such outlets as Facebook are too hastily labeled free, according to Schindel. The amount of time required to build a good Facebook presence is considerable. “It’s not simply a matter of saying, be a fan of Three Bears on Facebook,” he says. “It’s a matter of building a community and conducting a conversation over a period of time that ultimately you want to turn into a commitment by your company to its customers. And from your customers to your company.” Schindel says companies should strive to build a bond that makes customers think of their company when they need a product or service. It is a matter of earning a customer’s trust over a period of time by being smart and by putting out good messages that make sense to the customer. “In effect,” he says, “the sale is made before the customer walks in the door.” The Yellow Pages are still useful for some. Schindel says the Yellow Pages are still a great place to be for certain businesses, but not all. “If you’re in the banking business, for example, you probably need to have some presence in the Yellow Pages,” he says. “But competing there is not necessarily a worthwhile thing. People still go very regularly to the Yellow Pages to find attorneys, but if you are the local grocery store, the Yellow Pages aren’t really going to do you very much good. There is no one size fits all answer to what a business do.” Available for Lease Pennsylvania - Bucks County - Retail/Office/Prof • The Gatherings 800-1,075 SF — $1,200-$1,500/mo. • Woodbourne Professional 100-1,925 SF — $110-$2,000/mo. • Hyde Park 2,696 SF — $12.50/SF/NNN Thompson Realty 609-921-7655 Paul Schindel Leonard Naura People still read newspapers. In a similar vein, Schindel believes locally focused newspapers are excellent vehicles for certain businesses, but not worthwhile for others. “Three Bears has clients who advertise in the papers, but we also have clients for whom it’s simply not right and not worth the dollar investment to put money into XYZ newspaper because your audience isn’t there or isn’t turning to that medium for that information,” he says. Local businesses do best by marketing in local newspapers. “Professional practices, physicians, dentists, attorneys, and accountants can score a lot of points by building a reputation and building their brands through frequency in local papers,” he says. “The same goes for a lot of retail businesses, essentially storefronts up and down Nassau Street or any other business district. “On the web the news is instant but it’s gone in an instant. If you need to put out more information or have a bigger visual impact than a line of text on a screen or a posting in Facebook, then an ad in a newspaper is often a good way to go, especially for things like events.” A happy mix. Schindel emphasizes the importance of mixed marketing. “You wouldn’t want to do just one thing,” he says. “Balancing the time and dollars with the reach and impact is the holy grail of marketing.” Pay attention to the information your clients are looking for. With increased means of reaching potential clients, some businesses now have to take care to not cross the line of annoying the people they are trying to attract. It’s by the instant nature of the digital media that you run into trouble,” he says. “If you are seeing a post from some business, generally speaking more than once a day, it’s probably too much.” He cited the Princeton Record Exchange as an example of a business that handles its social media well. “When they had their anniversary they did a promotion with a record sale day,” he says. “On that day they posted several times. They were having an event and their fans knew that this was a here-and-now, get-it-while-youcan kind of moment. They managed that accordingly. If they were to post more than once a day every day, people would just shut them out. It’s too much.” E-mail is another method of marketing that offers excellent, low-cost outreach, but where businesses need to tread carefully. “Too much of a good thing is not a good thing,” he says. “Your unsubscribe rate will go through the roof if you hit a threshold where people are saying, ‘I don’t have time, enough of this.’” Schindel described how he unsubscribed from a bicycle products company that he purchased from once or twice a year over a period of several years. “I was getting Emails from them, sometimes more than once a week, with today’s special, tomorrow’s special, and the next day’s special. They were not sensitive to my buying patterns in a way that made it suitable for me — knowing, for example, that I would buy winter clothing in the fall and I would buy a new seat in the spring. They kept bombarding me with things that were not of interest.” – J. Lee Jacobson Reprinted from the May 12, 2010, issue of U.S. 1 Newspaper Social or Anti-Social Networking at Work S ocial media is no longer child’s play. With a few simple clicks, adults are establishing a massive online presence and taking over the Internet with Facebook pages, LinkedIn profiles, and Twitter accounts. That’s good news for companies looking for alternative ways to create and connect to a customer base, says Leonard Nuara of intellectual property law firm Greenberg Traurig of Florham Park. However, he says, before logging on to social networking sites, companies must be fully aware of what they are really getting themselves into. One bad tweet, one malicious post, one questionable status update could damage a company’s credibility. It could compromise private customer information and badly affect the bottom line. “You can’t ignore social media websites, but you have to recognize they’re not just bulletin boards where people post information,” he says. “They represent the good and the bad about society. They’re an opportunity and a threat.” A nationally recognized author and lecturer, Nuara has worked in technology law for 25 years. He handles disputes involving Internet businesses, IT system failures, and IP infringement. He also advises companies on legal matters related to computer technology, including protecting content on mobile platforms, creating enforceable electronic agreements, and building secure social networks. Defining social media. Social media fosters social interaction and creates online communities, a perfect combination for companies looking for inexpensive ways to promote their products and simultaneously interact with consumers. “People think social media is just for children, but they’re not really focusing on how many adults also use social media,” Nuara says. “Facebook has 300 million active users. It would be one of the biggest nations in the world if it was a unified entity.” Virtual opportunities. With social networking, companies can JANUARY 5, 2011 Hey Buddy, Can You Spare Some Time? E Lee Mikles create an online presence that’s more hip than their formal webpage, where nuts-and-bolts information is provided. So if websites are like a business’s brick-andmortar store, social networking is like hosting a 24/7 store event that all customers want to attend, Nuara says. “Twitter shows the lighter side of the business, the fun things that you want to promote, just like a store event brings in customers so you can connect with them in a fun way,” he says. “Social media allow immediate feedback in a fun atmosphere. They are interactive, and that puts a personal face on what is often a bland corporate existence. You can build a connection with a customer base that’s much more personal, much more timely, and much more relevant.” But ... Social networking is like traveling to Los Angeles or New York. The environment can be exciting and full of opportunities. But it can also be dangerous if you are not aware of your surroundings. Leave your guard down, Naura says, and you or your company could become an easy target. The immediate, unregulated, and often anonymous access — part of the appeal of social networking websites — can also lead to common threats including hacking, hate speech, cyberbullying, and theft of personal information. Companies must be aware of these risks and remain on high alert to avoid damage to their brand or customer base, says Nuara. He suggests creating a terms-of-use agreement, establishing log-in mechanisms, or restricting users. “For many of these sites, it’s simple because they are so readily updateable and changeable,” he says. “Information doesn’t always go through the typical corporate channels.” But beware — it might not go through the legal or communications departments before being posted. “You might have a ‘Tell Us What You Think About Us’ forum and someone is using it to trash your company,” Naura says. “You have to be aware of that so you can address it.” – Kristin Boyd Reprinted from the February 3, 2010, issue of U.S. 1 Newspaper Social Media: It’s Ubiquitous I n the olden days, when people got annoyed with their dentists, passionately embraced a new restaurant, or found a new electronic gadget impossible to use, they would share their feelings with a few friends or maybe with a customer service representative. With the ubiquity of social networking, they can now share their veryone knows that Pa- evolved from the demands of Etience is lost but few realize that mail. If the rule now is that you Paragraph is in ICU and even must reply to an E-mail in 30 Sentence is MIA. Welcome to seconds or less, you don’t have the digital age where instanta- time to read a paragraph. As long neous communication is possi- as you are seen to have respondble and is now demanded. Even ed instantly, you have fulfilled the name given to the “conven- your part of the digital devil’s ience” provided by E-mail in bargain. Not reading the original both personal and business set- E-mail completely then results tings to interrupt any conversa- in the back and forth of a string tion with impunity is called In- of E-mails setting out point by stant Messaging. What was once point what was requested to start conceived of as a fun way to an- with. So much for time well nounce your arrival into a group, spent. The solution is to throw the the modern way of joining a cocktail party conversation, has paragraph under the bus and become the screaming brat write E-mails merely as bullet yanking on Mommy’s skirt. If points without the bullets. One you don’t respond to the pop-up point, one line.Final line, crux of immediately, forget why, you get the E-mail. No more than five “nudged” after the blink of an points in all. If attentions spans are next to eye. If you do nonexistent, have the opat least this portunity to Letters begat E-mail, technique unobtrusively E-mail begat instant comes close set your IM to to making messaging, instant let the intersure you rupting party messaging begat have a shot know you are more time wasting. at your rebusy, he will cipient seeinvariably ing your want one last word, “When are you free?”. In- meaning and knowing what is stead of good manners, technol- expected of them. This solution is responsible ogy relies on lies. Self- preservation requires you to pretend you for the sentence itself to be reare away or offline just to get duced to a picture on a milk carton. No verb, no subject, no matsome peace. Your time is worthless but it ter. And now even the word is appears others’is precious. It has falling back of the pack. OMG. Oscar Wilde said that to lose become clear from receiving one parent may be regarded as a replies to E-mails, that no one reads what you have written. misfortune; to lose both, looks God forbid you should try to likes carelessness. Today to lose communicate a complete one means of communication thought in a paragraph. The re- may be regarded as the price of sponses clearly indicates that the progress; to lose all looks like reader, you can call her that, has the future. merely skimmed the first, and – E.E. Whiting possibly last, sentence and given Whiting works in the financial an off the cuff reply. This is a de- services industry and is a frefense mechanism that has quent contributor to U.S. 1. feelings, positive or negative, with millions around the world in an instant. “Your voice of satisfaction and dissatisfaction is now amplified,” says Lee Mikles, CEO of the Archer Group, a Delaware-based Internet marketing company. “Businesses have an opportunity to reach a consumer not through a press release or a 30-second ad, but directly.” This gives businesses unique opportunities to listen to what their customers are saying and to build relationships with them. “They are able to start conversations with consumers and hear what they are thinking while they are thinking it, and not wait for a survey to come back, culled through by a market research company,” he says. Social networking is not just marketing. It’s not just an ad that used to run on television or radio cut down to 140 characters, says Mikles. To move a business beyond the limits of face-to-face (or ear-to-ear) interaction to social networking, Mikles offers a few suggestions: Listen. Listen to online conversations about your product or service, competitors’ products, and your industry. “Imagine going to a cocktail party with people you haven’t met before,” says Mikles. “A circle of people are talking, and one way to join the group is to jump in with a business card and start talking about yourself — that’s the old way of marketing, and no one wants to talk to you.” The way to join in successfully is to listen to the conversation. Determine how to add value for your customer. The trick is to figure out how to participate in on- line conversations in a way that makes people want to listen to you in return. To do so, you need to figure out people’s concerns and offer them something of value that addresses those concerns. Suppose the product you are selling is a school backpack. You might go to search.twitter.com and type “backpacks” or “school supplies” or even “school lunches” or “nutrition,” to learn what people’s concerns are for their children returning to school. Parents, for example, may be despairing about how to fit all of their children’s books into their backpacks. Or perhaps they are worried that the backpacks are not sufficiently sturdy. Set up a social networking team and get into a conversation. Businesses should avoid the temptation to turn over social networking to an intern or a young person fresh out of college. This function is best handled by people who really know the brand. The team should include representatives from marketing, customer service, and communications. Mikles cautions that all conversations with customers, whoever initiates them, must be dialogues, where the business is asking customers questions and learning from them. Conversations should also be top-heavy on value offerings. “You should offer 12 things of value before one message of your own,” says Mikles. Put together a crisis response plan. Sometimes customers can be very angry and make negative comments online. That’s when everyone needs to know who will Continued on following page U.S. 1 ...Freedom of Choice West Windsor/571, Sale/lease 4,000 SF. 1 acre. Income-Development Potential. William Barish [email protected] Princeton Commerce Center 750-7000 SF, Immediate Occupancy. Just Off Route One at Meadow Road Overpass. William Barish [email protected] www.29emmons.com Montgomery Knoll - Office Condo 1900 SF + Additional Storage, 206 & 518. Lease, Purchase Option. Professional or Medical. Corner Unit, Nicely Renovated. Ample Parking. Flexible lease terms William Barish [email protected] Plainsboro - Newly Renovated - 5800 SF FOR SALE! 100% Occupancy, Office Professional. Perfect for Owner/User/Investor. Al Toto [email protected] Commercial Property Network 609-921-8844 • www.cpnrealestate.com For more information and other opportunities, please call Commercial Property Network, 609-921-8844 35 36 U.S. 1 JANUARY 5, 2011 For Sale or Lease Premier Princeton Borough Building - Ideal for owner-user or Investment - 4030 sf available retail, plus basement - 7800 sf on three floors - Two large apartments on second and third floors - Recently renovated Al Toto, Senior Vice President Commercial Property Network, Inc. [email protected] • 609-921-8844 Exclusive Broker Commercial Property Network, Inc. We Have a Place For Your Company Legitimate content. Follow the rules and make sure all content makes sense. Sometimes people try to sneak information like lists of towns and keywords onto a webpage by using “invisible text.” Bachmann advises strongly against this. “If you get caught doing that, your website will be banned,” he says. “Once you are banned from Google, Yahoo, and Bing, who are you going to complain to? They own the companies, and if you don’t play by their rules, they don’t care.” – Michele Alperin Reprinted from the March 31, 2010, issue of U.S. 1 Newspaper. Continued from preceding page respond and how, and what the escalation process will be. “When customers get negative, you have to know what the plan is for dealing with bad comments,” says Mikles. “It can be a real moment to shine, or, if all your employees are attacking the person, it can come back and hurt you.” – Michele Alperin Reprinted from the September 15, 2010, issue of U.S. 1 Newspaper. Optimize Your Website With SEO J ust throwing together a website without careful attention to the details may not be worth the effort. Lance Bachmann, president of Local Internet Traffic, explains that if a website does not appear on the first page of an Internet search, its chance of attracting visitors is drastically reduced. “Ninety percent of all traffic goes to the first pages of Google, Yahoo, and Bing,” says Bachmann, who is based in Oakford, Pa. “If you go to the seventh or eighth AVAILABLE FOR LEASE Rocky Hill - Office/Med/Prof - Lease or Condo Sale 1026 Rt. 518 — 850-9,700 SF — $1,400-$16,000/mo. Princeton Township - Office/Retail • 812 State Road (Rt. 206) 675-850 SF — $950-$1,200/mo. Princeton Borough - Office/Retail • 195 Nassau Street $600-$700/mo. Individual Offices Princeton Junction - Office/Med/Prof • 825-1872 SF — $1,250-$2,800/mo. • Walk to Train Station 5 Minutes Max. Lawrence Township - Office/Med/Prof - Lease or Condo Sale • 2500 Brunswick Pike (Rt. 1) 422-1,200 SF — $465-$1,300/mo. Lawrence Twp. - Condos for SALE from $150/SF 168 Franklin Corner Road Easy access to Rts. 1, 206 & I-295 • Ample Parking 650 to 6,000 SF — $900 to $8,000/mo. Hamilton - Office/Flex • Whitehorse Commercial Park 600-2,500 SF — $700-$3,000/mo Bordentown - Retail/Office/Prof • 101 Farnsworth 250-950 SF — $275-$1,000/mo. • 102 Farnsworth 775-1,500 SF — $800-$1,600/mo. • 3 Third Street 1,000-2,375 SF — $1,100-$2,500/mo. Forsgate Exit 8A - Retail/Office/Prof • One Rossmoor Drive 1,700-2,100 SF — $2,500-$3,000/mo. Thompson Realty 609-921-7655 Lance Bachman page, you’re going to get no traffic so you might as well not even be there.” To move up in the ranking, a website must be optimized. Keywords. Keywords are the words users enter in a search engine to find the information they need. Keywords vary in how competitive they need to be to achieve a high search engine ranking. “Every single keyword has a certain amount of competitiveness in terms of how many people are competing for it,” says Bachmann. Since there are more lawyers than roofers in Philadelphia, for example, it is more difficult and more expensive for lawyers to get top billing. Similarly, insurance is more competitive than mattresses or new furniture. To determine how competitive particular keywords are and to select keywords, Bachmann suggests checking out Google AdWords, Market Samurai, and Web CEO. Metadescription. This is a list of keywords ranging from 75 to 105 characters used to rank the website. The metadescription does not include the company name and appears in the back end of the website in a markup language like html. “It is what allows the search engines to understand what you’re trying to do, what keywords you’re trying to rank for on the first page of the search engine,” says Bachmann. “It should be what your website is about.” An example of a metadescription might be “plumbing company Philadelphia, plumbing supply company Philadelphia, plumbing supply company New Jersey.” Page titles. Make sure that the title is different on each page of the website. The title of an individual page should be the main keyword people are likely to use to find it. A title for a home page should begin with this keyword and be followed by the name of the firm and its location; an example is “Personal Injury Lawyer, ABC Associates, Trenton, NJ.” Keyword density. Make sure that five to seven percent of the content on every page of the website is made up of the keywords used on the back end. Link building. To boost the ranking of a website, a company must create backlinks to its website. That is, it must link from other credible websites. “These back links,” says Bachmann, “must say that you are an authority on the subject matter.” Creating relevant links that point to your site can be accomplished by way of articles, blogs, and press releases and by exchanging links with other companies. Page rank. Once effectively optimized, a website’s page rank should improve. Google assigns a number from 0 to 10 to every website. The higher the number, the better. Website owners can find out a website’s ranking using Google’s website grader, which also offers some opportunities for improving the assigned rank. The Ins and Outs Of Going Live Online A dvertising a business may be less expensive than it used to be, but the multitude of choices and the complexities of technology mean that the savvy business person must either spend a lot of time learning to be a marketing expert for his particular business, or he must still hire an expert. Or two. Do you, for example, know the difference between inbound and outbound marketing? Inbound marketing is drawing potential customers in to your website, while outbound marketing is the message you want those customers to hear, says Pamela Abbazia, a member of the technical services team at Digital Brand Expressions, a website design and marketing company based in Kingston. Abbazia is responsible for developing customized search engine optimization (SEO) and social media strategies. A journalism graduate from Rowan University in 2005, she was one of the first-generation users of Facebook. Letting customers find you. Many of the older advertising tools involved “casting a wide net to search for your customers,” says Abbazia. Today, however, SEO and social networking means it makes more sense to “allow your customers to tune in to you. The best tools for this approach are optimization, keyword bidding, and social media. Search Engine Optimization. SEO is the process of improving the volume or quality of traffic to a web site or a webpage from search engines. The higher the ranking your website receives on a search engine, the more likely it is that a customer will click on your site. SEO uses a variety of “organic” or “free” techniques to improve search engine ranking. These include using keywords strategically within your site, linking to other related sites, and using social media sites to increase your presence on the Internet. AdWord marketing. AdWord marketing involves searching for the most precise and targeted key words that your customers use when they search for information, products or services that you provide. You then pay only when your word is typed into a search engine such as Google or Yahoo. “There is not a lot of overhead involved in this kind of advertising, plus with the analytics available on the web it is easy to see what is working and what is not,” she says. She recommends Google Analytics as one of the best sites to track your Internet advertising progress. “You can see exactly how many people have visited your site, how long they stayed there, what they purchased. You can set it up so you can see which products are selling best and whether certain pictures or copy are more attractive to your customers.” JANUARY 5, 2011 Ed Andriessen Social media for businesses. Social media is all the rage right now and every business owner is sure that they need to be on Twitter, Facebook, LinkedIn and every other networking site available. Not so, says Abbazia. “When someone tells me they need a Twitter profile, I ask them why. What do they want to get out of it?” The first mistake most business owners make with social media is not planning a strategy. She believes in the “POST” strategy. Define the people you are looking for, develop an objective, or what you want them to do, develop a strategy to target those people, then look at the best technology to accomplish the goal. A look at the future. Abbazia has her own theories about where social networking for businesses will move in the next few years. “Things will become even more specialized through Geo-Social tools,” she says. Geo-Social networking involves adding geographic services and capabilities such as geo-coding and geo-tagging to social networking sites to develop ever more specific niche communities. – Karen Hodges Miller Reprinted from the June 9, 2010, issue of U.S. 1 Newspaper. video; these advertise products and services that may interest the same population that has selected to view your video. Create your own video channel. A channel is your personal page on YouTube, where you can post videos related to your business. These comprise not only the videos you have created, but others on YouTube that you think are related to your business or service. Figure out your strategy. Your strategy may involve E-mail blitzes, making use of informational videos that already exist, or combining videos with a blog, and other related activities. Suppose, for example, you own a sporting goods store and have a backlog of Shimano fishing reels that you want to get rid of. How could you best use YouTube to further your aim? First, you might want to search for videos that review the reels you want to sell (to get an idea of what kinds of videos are available, go to YouTube and search for “Shimano reels”). Then you might create a short video about how a customer can order reels from you. After posting all of these videos on your YouTube channel (which is comparable to a Facebook page), you can send E-mails to your customers and to those likely to be interested in rods and reels, such as subscribers to “Field and Stream” magazine. Make it quick. Create one or more very brief videos of no more than two or three minutes. First create a script or storyboard. “Winging it doesn’t work that well,” says Andriessen. If a video is not scripted and practiced, the inevitable result is numerous takes. You will also need to purchase an inexpensive webcam or a Flip video cam to shoot your video. Many cameras even have software to automatically upload videos to YouTube. Next, edit the video. “You can put up the video raw, but I usually like to have a little bit of editing,” says Andriessen. He often uses Windows Movie Maker to add opening and closing slides. Finally, upload the video. Just Click on YouTube’s “upload my video” button to begin the process. Andriessen estimates that a twominute video will take about 10 minutes to upload. YouTube will convert your video to a format that can be viewed on YouTube. Be content with your content. When companies express worry about where they will get enough content for a video channel, Andriessen suggests content that is out there on the Web. Relevant YouTube videos and written pieces from article directories like ezinearticles.com (which allows people to use the content as long as they include a link to the person who wrote the article) work well. – Michele Alperin Reprinted from the July 7, 2010, issue of U.S. 1 Newspaper Are You On YouTube? You Really Should Be I f you think YouTube is just for kids, you’re making a big mistake. It wasn’t just the under-30 set that boosted the video-hosting site to a new milestone of 2 billion hits a day in mid-May. “What’s interesting is that some days YouTube gets more traffic than Google,” says Ed Andriessen of Business Training Resource in Hamilton. “It’s the 800-pound gorilla in the search engine world.” But fear not for Google. It owns YouTube. Much of YouTube’s usage is due to its entertainment value: clips from television shows, songs from concerts, even kids’ dance recitals. But people are discovering that YouTube is also useful for research, especially if you want to learn how to do something — how to make a blog post on WordPress, how to fire someone. Or even how to make a YouTube video. Of course, videos are also useful tools for marketing your business and educating your customers on how to use a product or service too. With the help of YouTube and some free or inexpensive tools, you can create videos, and post them for the world to see. Then you can either send your customers a link or use a bit of computer code that YouTube provides that will allow people to view the video on your website. And all of this is free to you, because YouTube makes its money from ads placed to the right of your 37 Hyper-Local For Families Info Aggregators: Continued from page 29 PrincetonKids.com. Familyoriented events and resources for parents. The site is related to PrincetonFamilies.com and PrincetonTots.com, all operated by Princeton Kids LLC. The firm, founded by Noriko Svenson and Sylmarie Sasso Trowbridge, is based at Box 1392, Princeton. (U.S. 1, August 22, 2007). AllPrinceton.com. Events, multimedia, and RSS newsfeed items, plus area weather and Twitter posts. Affiliated with Princeton Community TV, the site has recently featured objective news reports of Princeton Township events, though the name of the reporter was not identified. BreakingPrincetonNews.com. PrincetonToday website proclaiming “All Princeton, all the time.” It aggregates Princeton-related stories and Twitter feeds, mostly from the Star-Ledger and Associated Press RSS feeds. Many feeds are about New Jersey but not specifically Princeton. The Twitter feed has been silent since June, 2009. NewJerseyNow, part of Schmap, a location technology service provider based in North Carolina that ties events and announcements to maps online. Schmap is best known for its realtime city guides, which offer buzz for restaurants and bars, reviews, photos, events, activities, and deals via users of its Twitter service. The New Jersey version offers some central New Jersey listings, but concentrates more on the northern part of the state. Events-Oriented Sites Paula Abbazia U.S. 1 www.PrincetonOnline.com. Events, announcements, and directories of community resources for the greater Princeton area. Operated by Peter Gibson and based at Box 1269, Princeton. GetPrincetonEvents.com. Events listings, mainly leisure; has additional pages for towns surrounding Princeton. Origin unknown. Eventful.com. Events listings and meet-ups, posted by users, for events nationwide. Customizable by ZIP code. Shopping Sites www.HometownPrinceton.com. “Shop local” site highlighting and maintained by downtown Princeton businesses. It provides business links, events, deals, and video promotion clips. www.PrincetonDeals.biz. U.S. 1, long a source of business and social happenings for the Princeton region, maintains its continuing (and oft-borrowed) database of area events and has added PrincetonDeals.biz to the mix. Not to be confused with PrincetonDeals.com (which offers boilerplate real estate pages), PrincetonDeals.biz offers sales, promotions, and deals free of charge to Borough and Township businesses and to U.S. 1’s print advertisers. www.PrincetonScoop.com. Princeton-related online messaging and social networking regarding events, deals, and announcements. Operated by Melissa Klepacki as part of Scoop Inc., a web-based social media and marketing agency. Sponsors pay to have their shopping deals highlighted on the blog and tweeted. (U.S. 1, October 7, 2009). ShopPrinceton.com. Events, news, and real estate in Princeton. Owned and operated by HG Media (U.S. 1, August 29, 2007), 31 Airpark Road, the site’s information has not been updated since spring, 2010. HG Media also operates www.PrincetonNewsNetwork.com. Similar in approach to ShopPrinceton, it maintains current events and postings, plus press releases of interest to Princeton. www.YourTownTube.com. Princeton-based and Princetoncentric host to videos made and uploaded by area residents. Includes videos that promote downtown businesses, which have the opportunity to advertise on a per-sale basis. Sites for Visitors www.PrincetonTourCompany.com. Owned and operated by Mimi Omiecinski and her downtown tourism company, this site appeals to residents as well as visitors. Omiecinski posts frequent and chatty updates via Twitter and Facebook. (U.S. 1, December 15 and March 10, 2010). w w w. We G o P l a c e s . c o m . Tourism and hospitality site that provides regional information. Offers page on Princeton that includes services for travelers, from hotels to kennels. Affiliated with Hotels.com. www.NewBrunswick.com. Events and visitor information for downtown New Brunswick. Maintained by Brunswick City Market. www.VisitPrinceton.com. Princeton area tourism and visitor information, maintained by the Princeton Regional Chamber of Commerce. Personal Blogs PrincetonComment.blogspot. com. Princeton news, events, and perspectives by U.S. 1 senior correspondent Barbara Figge Fox. Now that she has removed herself from the daily grind of U.S. 1, Fox finds time to attend many of the networking events and business meetings listed in the paper. She reports on many of them via her blog. ShutterbugGeek.Wordpress.c om. Run by photographer Robin Birkel, this is a Princeton-oriented blog for community resources and photography. Birkel also runs PrincetonFound.Wordpress.com and the Princeton, NJ Daily (which has the onerous URL paper.li/ShutterBugGeek/1292848933) through ShutterBugGeek.com. COMMERCIAL DIVISION PREMIER PROPERTY Princeton Junction - 9000 +/- SF, 2 story office building available FOR SALE within walking distance to Amtrak/ NJ Transit station. Easy access to Princeton, Route US 1, I-95 and NJ Tpk. OFFICE SPACE Ewing Twp - Medical Office. Turnkey 2200 sf medical suite conveniently located just down the street from the new capitol health facility and I-95. Excellent sig nage in an attractive and well maintained building. Ready for your occupancy. Ewing - 500 SF available for lease close to new Capital Health facility. Ewing - Premium finished 1300 SF office space, partially furnished, having 3 private offices and large clerical staff area, kitchenette and storage. Favorable lease rates. Ewing Twp. - Economical 1,200+/-SF suite with seven offices, reception, secretarial area and 1/2 bath. For Sale or Lease. Ewing - Office - Attractive 4 office suites. 620 SF to 1,368 SF. Close to I-95, U.S. 1 & Princeton. LOW GROSS RENT. Montgomery Twp. - Economical office suites, 550 SF, 204 +/- SF & 211 +/- SF, which can be combined for 1,335 +/- SF. Lease. On 206. Pennington - New construction. Suites available from 1,000 SF to 4,660 SF. Still time to provide your input for interior finish. Pennington - Two (2) suites available for lease. 1,584 +/- SF. Rt. 31 near I-95. Princeton Junction - Three (3) suites available FOR LEASE. 400 +/- SF, 600 +/- SF & 1286 +/- SF. Walking distance to train station. RETAIL SPACE Ewing - 2400 SF end cap retail. Located in a neighborhood shopping center on the corner of N. Olden and Parkside. Available for lease. Ewing Twp. - 1,000 SF and 500 SF available for lease located in neighborhood shopping center. Montgomery Twp. - Just outside of Princeton on Route 206, 1200 SF for lease. Montgomery Twp - 2080 +/- sf retail space avail for lease on Route 206, space is suitable for many retail including restaurant/food use. COMMERCIAL BUILDINGS Ewing Twp. - 4,530 SF shop/warehouse - sale or lease. Hamilton Twp - Community Commercial zone. Allows retail and office use. Located on a 4 lane highway close to 295. 2 lots, 1 with a residence and 1 vacant. Being sold as a package. Trenton - 960 +/- SF commercial building in the heart of THE BURG available FOR SALE. Ideal for new or small business serving the immediate community. LAND Hamilton Twp - Community Commercial zone. Allows retail and office use. Located on a 4 lane highway close to 295. 2 lots, 1 with a residence and 1 vacant. Separately or as a package. Ewing Twp. - 2.07 acres FOR SALE in professional, research, office zone, one mile south of I-95, Merrill Lynch facility and Capital Health’s new $400 million hospital. Ideal for medical group. Lawrence Twp. - .2.28 +/- acres in zoned office. Also good for day care or church. West Amwell Twp. - 5.4 +/- acres zoned highway commercial, conceptual plan with some permits for 15,592 +/- SF bldg. Weidel Realtors Commercial Division 2 Route 31 South • Pennington, N.J. 08534 609-737-2077 CCIM Individual Member Certified Commercial Investment Member 38 U.S. 1 T JANUARY 5, 2011 he fight against hunger in Mercer County has just received a leg-up from the Jewish Center of Princeton. Through its Motel and Goldie Bass Social Concerns Fund, the center will fund a quintet of anti-hunger programs in 2011. Exact amounts have not been disclosed, but the agencies benefiting from the grants are: The Motel and Goldie Bass Social Concerns Fund, established in 2004 by Jewish Center congregant Marian Bass, in memory of her parents — Holocaust survivors who immigrated to the U.S. in 1947 and settled in Atlanta where they ran a supermarket. “For as long as I can remember, my parents impressed on my brother and me how important it was to make sure that nobody went hungry,” says Bass, who is retired from the Robert Wood Johnson Foundation and now consults on philanthropic matters. “They survived the war because they were taken in and hidden by a family of righteous gentiles. They saw it as their duty to help the needy in our community, and sent us to school loaded down with canned goods for every food drive.” Crisis Ministry, which will buy three freezers to store donated Companies On the Move high-protein foods. Crisis Ministry also will purchase food to help restock its pantry, and use part of the grant to build its garden on a vacant lot next to the agency’s Trenton office on East Hanover Street. Crisis Ministry, which provides food, shelter, and employment help for the poor, distributed more than 250 tons of food to more than 4,000 households in 2010. HomeFront, which will upgrade the equipment and utensils in the kitchen of its Family Preservation Center, an emergency shelter for 40 homeless families. The kitchen served more than 83,000 meals in 2010, and, according to the Jewish Center, desperately needs new appliances and other supplies to replace what now exists. HomeFront also will buy two upright freezers and replenish depleted supplies of bulk food items. Jewish Family and Children’s Service, which will buy a new freezer, restock its pantry, and purchase insulated tote bags and a two-month supply of food for 90 families in need. JFCS operates the county’s only all-kosher pantry. Mercer Street Friends Food Bank, which will buy a variety of material handling and storage equipment to help move and distribute packaged food items in its warehouse. Also, the Food Bank’s member agencies will use some of the grant to pay for training in state-mandated ServSafe foodhandling procedures, restock its inventory, and build healthy eating starter kits, which include spices, lower-fat cooking oils, and recipes to encourage clients to reduce their use of salt and less-healthy oils. Mercer Street Friends distributed close to three million pounds of food and groceries in 2010 that reached nearly 25,000 residents of Mercer County. Trenton Area Soup Kitchen, which will buy an energy-efficient convection oven to replace an existing one. This oven cooks more than 3,300 meals a week. The Bass Fund also is donating to two anti-hunger organizations outside Mercer County — MAZON, which funds food banks and soup kitchens around the country, and Hazon Yeshaya, a major soup kitchen and social services agency in Israel. Horizon Grants I n a round of donations to several arts, education, and wellness organizations around the state, the Horizon Foundation has given $265,000 to seven agencies from Trenton to New Brunswick. The Arts Council of Princeton received $5,000 to support its Youth ArtReach Program which provides weekly arts instruction to children. The program offers educational experiences from professional artists to children who do not have access to the same extracurricular programs as their peers. Young Audiences of New Jersey received $15,000 to support the Family Arts and Creativity Program, which promotes child learning and family-centered arts education activities American Conference on Diversity in New Brunswick received a $20,000 to support its Delivering Quality Care for Diverse Patient Populations program. The program helps physicians, hospital administrators, and healthcare professionals provide culturally appropriate health care. American Heart Association in Robbinsville received $150,000 to support its Heart Failure Transitioning Care Project, a two-year program designed to improve the performance of hospital and outpatient services. Children’s Futures in Trenton received $50,000 to support its Obesity and Medical Homes program, which addresses childhood obesity and in-home pediatric care. The grant supports approximately 2,500 children. State Theater Regional Arts Center in New Brunswick, received $15,000 to support its artistin-residence program. Trenton Community Music School received $10,000 for general operating support and to subsidize music lessons and financial aid based on family size and income. Acquisitions PVI Princeton Virtual Media Services (CVC), 15 Princess Road, Suite E, Lawrenceville 08648; 609-912-9400; fax, 609-912-0044. Sam McCleery, executive VP, sales & marketing. www.pvi.tv. Cable sports giant ESPN has acquired the intellectual property of PVI Virtual Media Services, a subsidiary of Cablevision Systems that provides technology to insert computer-generated images into TV broadcasts. Originally a spinoff of Sarnoff Corp., PVI is best known as the inventor of the yellow first down line seen in televized football games. Financial terms were not disclosed, but under the agreement ESPN will hire nearly all of PVI’s engineering staff. Real Estate News The Times of Trenton, 500 Perry Street, Box 847, Trenton 08605; 609-989-5454; fax, 609-394-2819. Brian Malone, editor and publisher. www.nj.com/times. The Times of Trenton building at 500 Perry Street in Trenton has come off the market. According to Anne LaBate of the Segal LaBate commercial real estate firm in Trenton, the Times had been look- ing to sell the building for $3.5 million, but never found a buyer. LaBate says she had hoped to sell the building to a charter school, but no deal was ever worked out. LaBate says that the building is a tough sell because of its construction. Being such a solid building means that it would be expensive to demolish — probably around $1.5 million, an expense that has to be factored in. One possibile future for the building is that it will be demolished and sold for scrap once the Times moves what remains of its operations from Perry Street. Michael Pratico Sr., the real estate agent for the Times building said that he could not comment on what the Times has planned as a company. Times publisher Brian Malone did not return a call for comment. The Times has seen its scale downsize rapidly since late 2008, when it and its sister publication, the Star-Ledger, cut several positions on word that the company would go up for sale by owners, the Newhouse Group. Memorial Service A memorial service for Elizabeth Boyd, who ran the photography department at the Princeton UStore for almost 30 years, will be held on Saturday, January 8 at 10a.m. at Pennswood Village, 1382 Newtown Langhorne Road in Newtown, Pennsylvania. Boyd died on November 13 at age 91. Deaths Ronald McKinley, 74, on January 1. He was a systems analyst at ETS for more than 40 years. Al Bridges on January 1. Bridges, in his early sixties, was a longtime Ewing Township Council member who also served as mayor in the 1990s. Harry Gosselin, 80, on December 31. He and his son, William, owned Venture Mold & Tool Co. Inc. in Robbinsville. Herman Michels, 83, on December 31. He was a longtime state Superior Court judge who, after stepping down from the bench in 1997, returned to private law at the Gibbons law firm in Newark and Trenton. Betty Fecak, 82, on December 30. She was a public information staff member at the State House for more than 40 years. She also worked in the office of Governor Richard Hughes and on staffs of Democratic legislators. John Ricciani, 65, on December 29. President of the Mercer Dental Society, he also was a faculty member at UMD-NJ Dental School. He was appointed to the state Board of Dentistry by Governor Christine Whitman. David Lanigan, 55,on December 29. He was a real estate sales associate at Gloria Nilson for 20 years. Kenneth Schipske, 63, on December 29. He was a maintenance supervisor at Mercer County Community College. Norma Finn, 78, on December 28. She, with her husband, Gerald, was a driving force behind several business ventures, including Amron Homes, New America Development Corp., and NAI Global. Linda Fischer, 72, on December 27. She worked for many years in medical records at Princeton Medical Center Lawrence Beaber, 70, on December 22. He recently retired after a 40-year career in educational assessment at ETS, where he was instrumental in the development of world history tests. JANUARY 5, 2011 U.S. 1 Classifieds HOW TO ORDER Phone, Fax, E-Mail: That’s all it takes to order a U.S. 1 Classified. Call 609452-7000, or fax your ad to 609-4520033, or use our E-Mail address: [email protected]. We will confirm your insertion and the price. It won’t be much: Our classifieds are just 50 cents a word, with a $7 minimum. Repeats in succeeding issues are just 40 cents per word, and if your ad runs for 16 consecutive issues, it’s only 30 cents per word. (There is a $3 service charge if we send out a bill.) Box service is available. Questions? Call us. OFFICE RENTALS 186 Princeton-Hightstown Rd. Windsor Business Park. Two suites of 915 and 1689 SF available immediately; please call 609-921-6060 for details. 192 Nassau St. Single office of approx. 400 SF. Available immediately. Please call 609-921-6060 for details. 194 Nassau Street, 953 sq. ft. office for lease. Reception area, three offices, kitchen, storage, private restroom. Also a 510 SF two-room suite available. Please call 609-921-6060 for details. 1st Month FREE on select offices: Princeton Route 1. Single Offices, Office Suites, Virtual Offices, 50MB High Speed Internet, Great Reception Team, Instant Activation, Flexible Terms. Call 609-514-5100 or visit www.princeton-office.com 2nd Floor Office Condo in Montgomery Knoll: 500 sq. ft. 2 offices with reception area. Call 609-924-9214. Downtown Princeton Office. Fully furnished office in a shared office environment on Nassau St. $750/mo. Call 732-485-6499. East Windsor, Route 130: One or two person first floor office, shared reception area. Professional building, high visibility, ample parking. Owner on premises. $325 monthly. Call 609-7300575. MENTAL HEALTH professional shared office space. Consulting and waiting room space. Fax, internet,kitchen. First floor, ample parking. Lawrenceville location. Fee negotiable. First month free! Call Dr. Allen 609-219-1600. Pennington - Hopewell: Straube Center Office from virtual office, 12 to 300 square feet and office suites, 500 to 2,400 square feet. From $100 per month, short and long term. Storage space, individual signage, conference rooms, copier, Verizon FIOS available, call 609-737-3322 or e-mail [email protected] www.straubecenter.com Plainsboro - 700 SF to 3,000 SF Office Suites: in single story building in well maintained office park off Plainsboro Road. Immediately available. Individual entrance and signage, separate AC/Heat and electricity. Call 609-7992466 or E-mail [email protected] Princeton - Location, Location: Jefferson Plaza, Princeton. 600/1200 sq. ft., 1 block off Route 1, private entrance, private bathroom and parking. $960/$1800 plus utilities. 609-5772793; [email protected]. Princeton Professional Office: One to two offices for rent. Private garden setting. Shared conference/waiting rooms, parking, utilities. North Harrison Street. 609-924-2809. BUSINESSES FOR SALE Beauty Salon in Hamilton Square neighborhood shopping center. Financing available for qualified applicant. Call 609-689-4670. Commissary with Food Truck: in established green energy corporate site that is still growing. Lower Bucks County. $350,000. Only qualified, experienced restaurant people need apply. Call 215-295-3401 or 609-954-2603. Ask for Connie. Hobby Shop For Sale 23 years in business, prime location! Hamilton Township, NJ. Only serious inquiries. OFFICE RENTALS U.S. 1 39 WEST WINDSOR - 950-10,800 SF OFFICE RENTALS Office / R&D / Warehouse AREA OFFICE RENTALS Princeton, Trenton, Hamilton, Hopewell, Montgomery, For All Your Commercial Real Estate Needs Ewing,in Hightstown, Lawrenceville and other Mercer, Mercer and Surrounding Area. Somerset & Middlesex Communities. Class A, B and Sale or Lease • Office • Warehouse C Space Available. Retail and Business Opportunities For For details ondetails space on space rates, contact: and rates,and contact Weidel Commercial 609-737-2077 www.WeidelCommercial.com Call 609-586-2282, Mon.-Sat., 10 a.m. 6 p.m. HOME MAINTENANCE NEWTOWN PA: Arts-Frame-Gift Gallery. Coldwell Banker Doolan, 609737-7008. Dixie Curtice, Broker/Associate, 215-499-4629. Handyman: A small job or big job will be accepted for any project around the house that needs a handyman service with free estimates. Please call my cell phone 609-213-8271. PRINCETON: Art/Photo/Frame Shop, turn-key, financing, ideal location. Coldwell Banker Doolan. 609-7377008. Dixie Curtice, Broker/Associate, cell: 215-499-4629. Upper Bucks County; Langhorn Area: Fine, custom art gallery. 20 years established. Coldwell Banker Doolan Realty, 609-737-7008. Dixie Curtice, Broker/Associate, cell: 215-499-4629. INDUSTRIAL SPACE Unique Rental Space zoning (I3), ordinance passed for retail and recreation activities, ample parking all utilities, one 1200’, one 2000’, one 2500’ one 3600’, and one 10,000. Located at 325 and 335 New Road, Monmouth Junction. Call Harold 732-329-2311. COMMERCIAL SPACE Commercial property for sale, Hamilton Township, prime location! Call 609-586-2282, ask for Harvey, between 10 a.m. - 6 p.m., Mon.-Sat. robthehandyman- licensed, insured, all work guaranteed. Free Estimates. We do it all - electric, plumbing, paint, wallpaper, powerwashing, tile, see website for more: robthehandyman.vpweb.com [email protected], 609269-5919. • Immediate Occupancy • Flexible Lease Terms • Ample parking • Walk to restaurants • Expansion potential William Barish [email protected] 609-921-8844 www.cpnrealestate.com ★ Commercial Property Network, Inc. We Have a Place For Your Company BUSINESS SERVICES Bookkeeper/Administrative Specialist: Versatile & experienced professional will gladly handle your bookkeeping and/or administrative needs. Many services available. Reasonable rates. Work done at your office or mine. Call Debra @ 609-448-6005 or visit www.vyours.com. Your Perfect Corporate Image: Princeton Route 1. Virtual Offices, Offices, Receptionist, Business Address Service, Telephone Answering Service, Conference Rooms, Instant Activation, Flexible Terms. Call 609-514-5100 or visit www.princeton-office.com COMPUTER SERVICES Get a Wall Street Address... Without the Commute! • Rentals - Executive Offices and Suites, Desk Space, Virtual Offices • Video Conferencing • Secretarial Support Services Reports, Studies, Letters, Transcriptions Microsoft Word, Excel and Powerpoint D/J Business Solutions/The Office Complex 475 Wall Street • Princeton, NJ 08540 • 609-924-0905 [email protected] • www.theofficecomplex.com HAMILTON & LAMBERTVILLE WH/FLEX/OFFICE. “Love Where You Work!” Cheap rental rates in phenomenal spaces! High ceilings, hi-speed ready, exposed brick, woodbeams, natural light, loading docks, great locations. Must see! Brian @ (609)-731-0378 or [email protected]. Computer repair, upgrade, data recovery, or maintenance. Free estimate. Call (cell) 609-213-8271. STORAGE GRAPHIC ARTS Rent Includes All Utilities • Free Rent Available Storage Space two miles north of Princeton: Great Road and Route 518. http://princetonstorage.homestead.com /. 609-333-6932. Graphic Design Services: Logos, Newsletters, Brochures, Direct Mail, etc. Reasonable rates. Fast turnaround. Call 732-331-2717 or email [email protected] Contact: Al Toto, Senior Vice President 609-921-8844 • Fax: 609-924-9739 [email protected] • Exclusive Broker REAL ESTATE SERVICES DISTRESS Sales Bank Foreclosures Free list of Foreclosure Properties. Receive a FREE daily list by email. w w w. S e i z e d p r o p e r t y c h e a p . c o m RE/MAX Tri County CONTRACTING Handyman/Yardwork: Painting/Carpentry/Masonry/Hauling/All Yard Work from top to bottom. Done by pros. Call 609-737-9259 or 609-273-5135. CLEANING SERVICES Window Washing: Lolio Window Washing. Also gutter cleaning and power washing. 609-271-8860. LEGAL NOTICE NJ Small Business Networks: Computer Services, IT Consulting, Repairs, Virus Removal, www.njsmallbusinessnetworks.com PHOTOGRAPHY OFFICE FOR LEASE Ewing Township - 1900 SF Reception • 3 Large Offices • Conference Room Kitchen • Storage • Bull Pen Area • First Floor Location Commercial Property Network, Inc. We Have a Place For Your Company Marc Skinner Photography - (Winner of the 2010 WeddingWire Brides Choice Award) 10% discount CODE: NUS112. [email protected] 908-692-3933 WINTER INCENTIVE The Best Deal in Princeton TAX SERVICES Tax Preparation and Accounting Services: For individuals and small businesses. Notary, computerized tax preparation, paralegal services. Your place or mine. Fast response, free consultation, reasonable costs. Gerald Hecker, 609-448-4284. Continued on following page LEGAL NOTICE Superior Court of New Jersey Chancery Division; Family Part Warren County Docket No. FD-21-173-11 TO: SEAN P. SINWICH By order of the Superior Court of New Jersey dated November 8, 2010 in the above docket, wherein Lori Neeley is plaintiff and you are defendant, you are required to serve upon the Plaintiff and the Court a response to the Complaint filed by the Plaintiff in the above matter. The Court has set this matter down for a determination of child support and legal and physical custody on January 11, 2011 at 8:30 a.m., at the Warren County Courthouse, Belvidere, NJ, at which time you are to appear. If you fail to answer or appear, judgment may be entered against you for the relief demanded in the complaint. You shall promptly file the answer and proof of service thereof in duplicate with the Clerk of the Superior Court, at the Warren County Courthouse, Belvidere, NJ in accordance with the New Jersey Court Rules. Call us NOW for the Best Deal in Town ❖ Last 2 Spaces Left ❖ 5,000 Sq. Ft. 800 Bunn Drive Medical Arts Building ❖ ❖ ❖ ❖ ❖ ❖ For Lease with Equity Ownership Available 30,000+ SF, 3-Story State-of-the Art Medical Building 2,000 & 3,000 SF Available Turnkey Basic Build Out Ample On-Site Parking Spaces Equity Ownership Available to Qualified Tenants Exclusivity Clauses to Protect Tenant Practices For additional information, please call Anita Singh Executive VP, Health Care Division Ofc#: 908-874-4700 x 273 • Cell#: 908-295-9640 All information deemed to be reliable, but not guaranteed. CENTURY 21 Worden & Green 256 Route 206 • Hillsborough, NJ 08844 Phone 908-874-4700 • Fax: 908-874-6024 40 U.S. 1 JANUARY 5, 2011 U.S. 1 Employment Exchange HELP WANTED HELP WANTED JOBS WANTED JOBS WANTED ATTENTION HELP WANTED 18-25 people, $400-$800 a week. Get your first check in 1 week instead of 2. Large company has immediate openings in service, set-up display, & management training. No experience necessary. We provide all training for all departments. Call to schedule an interview @ 609931-0348. Ask for Dan. istry required. Run reactions and purify products using chromatography. Prefer candidates with drug discovery experience in either pharmaceutical or Biotech research organizations. Please no headhunters or agencies. Send email to [email protected]. lenging opportunities for years now. We know this because we often hear from the people we have helped. We reserve the right to edit the ads and to limit the number of times they run. If you require confidentiality, send a check for $4 with your ad and request a U.S. 1 Response Box. Replies will be forwarded to you at no extra charge. Mail or Fax your ad to U.S. 1 Jobs Wanted, 12 Roszel Road, Princeton, NJ 08540. You must include your name, address, and phone number (for our records only). ish/English interpreter abilities. Experience as secretary and CNA. Well organized, polite, and able to multi-task. Please call 609-477-8050. Mall Marketing Demonstrator: Greet & Promote for National Award Winning kitchen company at local mall(s). Competitive hourly & unlimited bonuses. Call Now 888-292-6502 ext. 86. Property Inspectors: Part-time $30k, full-time $80k. No experience, will train. Call Tom, 609-731-3333. Real Estate Sales Need a change? Looking to obtain your RE license? No experience needed! FREE coaching! Unlimited income! Call Weidel today! Hamilton: Tom 609-586-1400, [email protected]; Princeton: Robin 609-921-2700, [email protected]; West Windsor: Bruce 609-799-6200, [email protected]. Research Chemist - Monmouth Junction: Full-time position available for laboratory Chemist at BS/MS level. Experience in synthetic organic chem- Rock Band Hall of Mirrors Seeking Keyboardist: Original music and covers (heavy on progressive rock). Some influences: Pink Floyd, Rush, Yes, Genesis, Marillion, Camel, Tangerine Dream. Must be willing to practice weekly on Sundays, 3-6pm, in Robbinsville, N.J. If interested, please call Vaughan at 609-259-5768. CAREER SERVICES Job Worries? Let Dr. Sandra Grundfest, licensed psychologist and certified career counselor, help you with your career goals and job search skills. Call 609-921-8401 or 732-873-1212 (License #2855) JOBS WANTED Job Hunters: If you are looking for a full-time position, we will run a reasonably worded classified ad for you at no charge. The U.S. 1 Jobs Wanted section has helped people like you find chal- Elder care: Companion/Caregiver, 15 years experience, Live In/Daily. References Upon Request. Please Call: 609-915-0983. Human Resources - Accomplished professional with hands on knowledge of talent acquisition and retention, employment compliance, training, employee/labor relations, conflict resolution, compensation and benefits. Successful strategic and operational contributions in various industries both public and private. Available to provide comprehensive HR solutions to business needs. I may be reached at [email protected] Naturalized U.S. citizen seeks fulltime job that will allow her to develop as a woman, contribute to society, and help Princeton’s Spanish community. Span- Project Manage/Business Analyst/Trainer - Adaptive team leader or member offering business, operations, technical and system design and quality assurance testing experience in the brokerage, telecommunication, insurance, manufacturing, and publishing industries. Project manager/business analyst with a proven track record in providing on-time, robust applications and procedural solutions for company needs. Exceptional ability to grasp business and IT processes through teaming with internal and external functional departments, customers, and vendors. Please contact Jean at 908-553-1053. Registered Dietitian / Nutritionist looking for opportunities. Passionate about health lifestyle coaching and mentoring. Looking for opportunities in the areas of health and wellness promotion or childhood obesity. Good position would be health coach or health/nutrition instructor. Target industries: health clinics, non-profit and community organizations, supermarkets, insurance/financial companies, and school districts. I can be reached at: [email protected] FINANCIAL SERVICES Continued from preceding page Bookkeeping Services for Your Bottom Line: Certified QuickBooks ProAdvisor. Call Joan today at Kaspin Associates, 609-490-0888. Princeton Financial Care Services, LLC CPA firm with 40 years of experience. Bill paying, checkbook reconciliation, financial reports, tax return preparation. Call 609-730-0067 or E-mail [email protected]. Check our website at www.princetonfcs.com for further information. ADULT CARE Overwhelmed with paperwork? Need help paying bills and filing medical claims? Call Joan at Kaspin Associates 609-490-0888. HEALTH Massage and Reflexology: The benefits are beyond what we even fathom. Experience deep relaxation, heightened well-being, improved health. Holistic practitioner offering reflexology, Swedish and shiatsu massage. Available for on-site massage at the work place, etc. Gift certificates, flexible hours. Call Marilyn 609-4038403. MASSAGE, Therapeutic and Unique. an eclectic style of Swedish, Hot Stones and Stretching. Four Hands also available. Call Marina at 609-4687726. Oriental Massage Therapy: Deep tissue, Swedish, Shiatsu, Reflexology by experienced Therapists, Princeton Junction off Route 1. Call 609-514-2732 for an appointment. Personal Fitness Training - Fusion Fitness Workouts: a blend of weights, core exercises, stability and balance training, and functional flexibility. Excellent for athletes, especially golfers. ACE Certified Personal Trainer and 500 RYT Yoga Teacher with 20 years of experience. Call Mike Brantl at 609-213-4245. Start the New Year with Less Stress/More Energy - Learn T’ai Chi Chih: Joy thru Movement- 8 week class at 4446 Rt. 27, Kingston, NJ at 10AM on Wednesdays beginning 1/19/11. A gentle moving meditation for beginners with many health benefits. Adopted by UCLA for research studies. Increased immunity for seniors and decrease in insomnia. Helps with balance, increasing energy while decreasing stress, people with arthritis report improvements, as well as people with Parkinson’s. Group classes and private lessons available. Accredited and experienced teacher. Call 609-752-1048. Website: www.nextstepstrategiesllc.com MENTAL HEALTH Aspire Counseling Services - Enhance your life through Effective Therapies. Improve your health, discover a sense of excitement in your personal relationships and realize your dreams. Treatment specialization includes (but is not limited to): Intimacy and Relationship Problems; Marriage and Family Counseling; Career, Work and SelfIdentity Exploration. Contact me to discuss appointment options: Roberta Tessler, MSW, LCSW, Associate Member APA, www.aspirecounseling.net, Phone Number: 609-275-3775 DREAM WORKSHOPS—groups for creative and lucid dreaming. Also groups for PTSD, sexual abuse issues, and nightmares. Dr. Valerie Meluskey 609-921-3572. Having problems with life issues? Stress, anxiety, depression, relationships... Free consultation. Working in person or by phone. Rafe Sharon, Psychoanalyst 609-683-7808. INSTRUCTION Cello Instruction All levels. Starting as young as 3 yrs old using the Suzuki methodology. Home studio conveniently located in Princeton Junction. Call for program details: 609-558-6175 [email protected] TheCelloLearningCenter.com Continued on page 42 JANUARY 5, 2011 U.S. 1 Mjtb!Kbnft!Puu p Curators of Fine Country Properties Mbncfsuwjmmf" Just on the edge of the sought after river town of Lambertville, this quaint home has a refined charm. Wood floors in comfortable dining and living rooms. Bright eat-in country kitchen and alluring rocking chair porch overlooking a large fenced yard. Restaurants and galleries nearby. A fun life style! $259,900 A builder’s dream! In a lovely neighborhood, this open lot with vintage garages backs to the D & R canal and towpath. Well-designed brick homes in the beginning stages of construction on adjoining lot. R-2 zoning offers many creative possibilities. A great opportunity in Lambertville! $599,000 Wonderful detached two-family Lambertville Victorian retains many original features. Easy conversion to one family residence. Original pine flooring & antique woodworking on main level. Three porches, two car garage, off-street parking and fresh exterior paint. Just a short walk to town! $449,500 Beautiful corner townhouse in desirable Lambertville. Kitchen with stainless appliances, breakfast room opens to private deck. Spacious living room with fireplace & wood floors. Master suite has spectacular bath. Garage & dedicated off-street space! Close to canal, towpath & wonderful downtown. $329,000 This stunning, circa 1850, half duplex on Swan Street has enjoyed an extensive and lavish restoration. Graciously stylish with glorious wood floors, crisp white columns and outstanding chef ’s k itchen. A beautiful home, with elegant amenities, in a de lightful town! $399,000 Circa 1905 American foursquare on ''Millionaire's Row'' in Lambertville. This magnificent home has high ceilings, detailed wood moldings, built-ins & hardware, beautiful floors, chef's kitchen and 5 designer baths. Full apartment with private entry & detached garage. Estate gardens & landscaping. $1,895,000 Circa 1850 historic brick duplex in the heart of Lambertville. French doors, beautiful hardwood floors & generous crown moldings adorn elegant rooms. Contemporary kitchen with sunny breakfast area opens to lovely screened porch. Five spacious bedrooms & beautiful grounds! Enjoy the culture! $854,500 This immaculate townhome on Woodstream Court has light-filled vaulted spaces. Soaring ceiling in living room with fireplace and gleaming wood floors. Two spacious bedrooms each with full bath. Private deck and freshly painted throughout. Walk into Lambertville! $339,000 Striking four bedroom house on the corner of York Street in Lambertville. Darling front porch opens to combined living and dining room with exposed brick walls. First floor has refinished hardwood floors and is freshly painted. Double lot with patio. Walking distance to restaurants and galleries. $445,000 Our Bucks County Office 215 862 2626 One South Sugan Road, New Hope, PA Our Hunterdon County Office 609 397 5667 Sixteen Bridge Street, Stockton, NJ w w w . L i s a J a m e s O t t o . c o m 41 42 U.S. 1 JANUARY 5, 2011 Continued from page 29 Move In Condition Lawrenceville, NJ $364,500 4 B/R 2.5 Bath-Center Hall Colonial This bright, airy and spacious home has been quality maintained by one owner. Beautifully updated home features 2 fireplaces, gleaming hw floors throughout, full basement, 2 car garage & is in a friendly, established family neighborhood - walking distance to schools, shopping, dining, library & more. Explore the grand living room, formal dining room, large eat-in kitchen & family room with french door. The first floor laundry room, new bathroom, master suite & ample closet space throughout make this an inviting home…Come see for yourself! Open Houses: Sat & Sun Jan 8, 9, 15, & 16 12-4 4 p.m. 1 Hillsdale Road (609) 882-8 8518 Paint ing Interior & Exterior Before the Holidays & Winter at Affordable Price INTERIOR/EXTERIOR • POWER WASHING • REPAIRS Power Washing • Perfect Preparation • Decks Stained & Sealed Interior & Exterior Painting • Expert Carpentry Repairs • Certified - EPA - Lead Paint Renovating and Licensed NJ State Home Improvement Contractor “Professional Painting Pays!...In Many Ways” A 2008 Historic Restoration Award Winner Call 609-924-1474 Julius H. Gross, Inc. A Princeton Business for Over 40 years www.juliushgrosspainting.com • [email protected] SHOPPING IN PRINCETON? Don’t miss out on the best deals in town! Retail • Dining• Entertainment www.PrincetonDeals.biz Laboratories & Research Center Princeton Corporate Plaza Over 80 Scientific Companies Route 1 Frontage It’s the SCIENTISTS Who Are the FUTURE of Pharma! Princeton Corporate Plaza Has an Affordable Solution! New Laboratory Incubator #4 • • • • • Small, Equipped Labs 300 SF & Up Full Services, Small Offices Short-term Leases – Ask for Help Immediate Occupancy Available Innovative, Flexible Designs Pam Kent, Email: [email protected] www.princetoncorporateplaza.com • 732-329-3655 MERCHANDISE MART Voice lessons in Hillsborough. College professor/professional singer, new to the area, accepting private students. Beginners to advanced, teens and adults. 609-216-0033. 1966 Live Action TV series Batmobile Replica Only 2,500 made, retails $250, now $180. Also comic books, variant covers, action figures. Send me your wants. E-mail [email protected], 848-459-4892. [email protected] so. That means the total slide show would be under 25 minutes. PowerPoint presenters should keep that in mind. Movie length. Two and a half hours (or 150 minutes) seems about right. But there are exceptions: “Dr. Zhivago” was 197 minutes. Would anyone want to cut anything out of “Gone With the Wind,” despite its 3 hour, 42 minute run time? Sports season. No one measures a sports season in terms of weeks or months, but we know when they are too long. Many of us We all sense when something is too long. But presenters don’t always keep an eye on the clock. INSTRUCTION Farrington’s Music Lessons: Piano, guitar, drum, sax, clarinet, F. horn, oboe, t-bone, voice, flute, trumpet, violin, cello, banjo, mandolin, harmonica. $28 half hour. School of Rock. Adults or kids. Join the band! Princeton 609-9248282. Princeton Junction 609-8970032. Hightstown 609-448-7170. www.farringtonsmusic.com. Fear Away Driving School Running special rate now. Please call 609-9249700. Lic. 0001999. Big Pharma Has Moved, Downsized INSTRUCTION Richard K. Rein home-based recording equipment with some clever computer program. Whether you liked the melody or not, my brother pointed out, one positive aspect of the song was that it was just 2 minutes and 12 seconds long — within the reasonable length of time that most pop songs take. He had friends who were writing songs that lasted five or six minutes — too long in most cases. When people offer advice on presentations, they usually have lots to say about color, sound, structure, graphics, and the composition of the audience. Not so much thought is given to the length of the article, the duration of the show, the ticking clock that goes on in the background of everyone’s life. All of us have a sense of things in life that can go on too long, or occasionally not long enough. The ideal visit to the family, it seems to me, is three or four days. (As someone once said, fish and guests spoil after three days.) In the case of my recent visit home, we stayed two days and wished we could have stayed one more. You may agree or disagree with some of my other time values. The ideal college or high school class: 50 minutes. But a presentation at a business function, it seems to me, should be no more than 20 minutes, with 5 minutes of a previously arranged Q&A ready to follow in case the audience members do not have any immediate questions of their own. Business introduction. At a recent workshop Eileen Sinett of Comprehensive Communications Specialists made everyone sit through 30 seconds of dead silence. That seemed like more than enough time for anyone to stand up and tell a group who you are. But with a large group 20 seconds seems like an even better limit. Slide presentation. The old Kodak Carousel projector could hold up to 140 slides and that seems like the upper limit to me, if you move to a new slide every 10 seconds or Continued from page 40 Between Princeton & Rutgers Universities are uncomfortable with baseball in November. No one likes ice hockey in June. Holiday season. The Christmas season that begins on Black Friday after Thanksgiving and runs through December 25 seems reasonable to me. But Christmas decorations in store windows the day after Halloween seems too much. On the other hand some of us would appreciate one extra day between Christmas and New Year’s. Going out of business sale. I can tolerate a three-month sale but after that I begin to think I’m back in Times Square window shopping for electronics. Dinner party. Three-and-a-half to four hours. Stay longer than that and you should at least offer to help clean up. Business lunch. Forty-five minutes to an hour and a quarter. Back in the drinking days you could also express the length in terms of the number of alcoholic beverages consumed — two was just right, three was stretching it a little. Editorial. To me 300 words seems like the optimum length. I enjoyed the January 2 New York Times editorial that criticized the “feudal” hiring agreements made by Lucasfirm and its arch-rival Pixar. The informative editorial was just 255 words. Blog post. I like Barbara Figge Fox’s blog at http://princetoncomment.blogspot.com. One of the longest ones described the recent “TEDx” event at the Princeton Public Library, explaining what the “TED” concept is and providing telling anecdotes from the Princeton event. It was 462 words. Personal opinion columns (such as this one, intended for a print publication). I try to limit mine to 1,000 words. Why? Because columns such as this one trade on details of my life that are essentially no different from details in your life. After a certain point it becomes self-indulgent to revel in my stories without listening to yours. I think of these columns as after-dinner mints — in the proper quantity they are quite satisfying; if you over-eat them you begin to choke. It’s a different story, of course, when you are interviewing outside sources, doing research, and not simply writing from personal experience — but then it’s a feature story, not a personal column. I also keep the length to this maximum in order to leave enough room on the page to allow some other element to flow underneath. In the case of this column someone reading the classifieds might stumble onto it and read it. Also in this case, I added a few words to my allotment to permit this column to begin on the page with the other presentation-related articles and then jump to this space. The grand total is 1,016. Of course, it could have been shorter. But as Cicero, the great Roman orator, said: “If I had more time, I would have written a shorter letter.” Lessons in Your Home: Music lessons in your home. Piano, clarinet, saxophone, flute and guitar. Call Jim 609737-9259 or 609-273-5135. Professional Piano Instruction In home lessons available! All ages and skill levels welcome. 609-672-9006. www.jodiannstudio.com ENTERTAINMENT Concert by International Hit Songwriter, Steve Fields: Benefit performance for his daughter, Brittany, who suffers from RSD (Reflex Sympathetic Dystrophy). January 13, 2011, 7:30pm. Alternate date, in the event of bad weather: January 27, 2011. The concert will feature many outstanding musicians and singers. Tickets: $35. For more information, please visit www.helpbrittbeatrsd.org. One Man Band: Keyboardist for your party. Perfect entertainment. Great variety. Call Ed at 609-424-0660. CLASSIFIED BY EMAIL [email protected] BUYING OR SELLING? Let Stockton Real Estate Be Your Solution... ✦ ✦ ✦ ✦ Experience Honesty Integrity Sales & Rentals MUSICAL INSTRUMENTS I Buy Guitars and All Musical Instruments in Any Condition: Call Rob at 609457-5501. WANTED TO BUY Antique Military Items: And war relics wanted from all wars and countries. Top prices paid. “Armies of the Past LTD”. 2038 Greenwood Ave., Hamilton Twp., 609-890-0142. Our retail outlet is open Saturdays 10 to 4:00, or by appointment. Wanted: Baseball, football, basketball, hockey. 1900-1980 cards, autographs, memorabilia. Up to $1,000,000 available. Licensed corporation will travel. All calls confidential. 4thelovofcards, 908-596-0976. [email protected]. PERSONALS Free Classifieds for Singles: To submit your ad simply fax it to 609-4520033 or E-mail to [email protected]. If you prefer to mail us your ad, address it to U.S. 1 Singles Exchange, 12 Roszel Road, Princeton, NJ 08540. Include your name and the address to send responses. We will assign LLC a box number and forward all replies to Between Robert Wood John Chambers Street • Princeton, NJ 08542 you ASAP. See the Singles Exchange at the end Medical of the Preview Section. 1-800-763-1416 • 609-924-1416 and University Stockton Real Estate, 32 Computer P4 with XP: In good condition $80. Cell phone (609) 213-8271. JANUARY 5, 2011 Ring in the New Year in a new home. It’s a great time to buy real estate! Logon to ntcallaway.com 24/7 to search and discover incredible real estate. Not only do we feature the most distinctive properties throughout New Jersey and Bucks County PA, but every one of our listings has its own unique website featuring complete details and an online tour you can take whenever you want, from wherever you are. And when you’ve found that perfect palace, we’ll be here to help every step of the way. w w w.ntcal laway.com PRINCETON PENNINGTON HUNTERDON CT Y BUCKS CT Y 609.921.1050 609.737.7765 609.397.1974 215.862.6565 © N.T. Callaway Real Estate Broker, LLC U.S. 1 43 U.S. 1 JANUARY 5, 2011 For video go to: www.fennelly.com Immediate Occupancy Industrial Office 609-520-0061 Buildings for Sale Trenton Train Station Light Rail Riverline Route 29 Trento n 350 Forsgate Drive, Monroe, NJ 353 Nassau Street, Princeton, NJ 292 3rd Street, Trenton, NJ For Lease or Sale ■ 74,765 SF of Office & Warehouse Divisible ■ Building 1: 2-Story Office Building Consists of 13,565 SF ■ Building 2: 44,000 SF of Warehouse with Refrigeration, 22’ Ceilings, Clear Span ■ Building 3: 12,200 SF of Warehouse with 20’ Ceilings and 50x60 Column Spacing Building 4: 5,000 SF of Warehouse ■ Used as a Repair Shop with 20’ Ceilings and 50x100 Column Spacing ■ Located in the UEZ ZONE (Urban Enterprise Zone) ■ Route 29 Visibility, Adjacent to the Light Rail Riverline ■ Close Proximity to the Trenton Train Station ■ Convenient to the NJ Turnpike, Route 1 & Interstates 95, 295 & 195 680-6 690 Whitehead Road, Lawrenceville, NJ Sale or Lease ■ For Sale: (Two) 1-Story Free Standing Buildings totaling 11,000 SF ■ Building 1: 5,000 SF and Building 2: 6,000 SF ■ Lot Size: 1.08 Acres ■ Zoned Office Public Water & Sewer ■ 4 Separate HVAC Units in Each Building New Façade, New Roof & Upgraded HVAC Systems For Lease: Building 1: 5,000 SF Divisible ■ Building 2: 4,000 SF Divisible ■ Full Basements in Both Buildings for Storage Convenient to Route 1 & I-295 & Close to the Hamilton Train Station Office Building for Lease ■ 6,000 SF on 1st & 2nd Floors Passenger Elevator ■ 7 Parking Spaces Kitchenette Area ■ High Quality Interior Finishes Walking Distance to All Amenities Prestigious Downtown Princeton Location Near Harrison Street 239 Prospect Plains Rd., Monroe, NJ 707 State Road, Princeton, NJ 658 Etra Road, Hightstown, NJ 1600 Reed Road, Pennington, NJ 1,450 SF Available on 1st Floor 4,100 SF Available on 2nd Floor Divisible to 900 SF ■ Exceptional Finishes Shared Kitchen in Building 2 Mins. from NJ Tpke. Exit 8A Immediately Available ■ Elevator Serviced Office for Lease ■ 2,537 SF Princeton Gateway ■ Class A Office Premier Princeton Location Striking Two-Story Design ■ Tranquil Park-like Setting Contemporary Two-story Glass Lobby Space Includes Reception Area, 7 Cubicles, 1 Office, A Conference Room & a Kitchen 1 Mile Outside of Downtown Princeton For Sale or Lease 15,000 SF Building for Sale ■ Reduced to $850,000 5,500 SF and 4,850 SF (2 Units) Available for Lease Building Remodeled Over Last Four Years New Parking Lot, 15 Parking Spaces Loading: 2 Tailgates ■ 3 Drive-ins ■ Ceiling Height: 20’ Clear Close Proximity to Rt. 130 & NJ Turnpike For Sale or Lease ■ Office & Warehouse Space Total Building SF: 16,000 SF ■ 1-Story Free Standing Building on 7 Acres ■ For Lease ■ Unit 1: 1,500 SF of Warehouse with Drive-in Door ■ Unit 2 & 3: 6,099 SF and 2,500 SF of Office Space ■ Convenient Access to I-95, Routes 1, 31, 202 & 206 ST RE DU CE D Available for Lease: 1,500 to 3,655 SF of Office/Medical Parking: 5 spaces per 1,000 SF Main Street Location in the Center of Monroe Across from the Forsgate Country Club Great Location with Convenient Access to NJ Turnpike, Route 33 & Route 130 JU 44 1450 Parkside Avenue, Ewing, NJ Office Condo for Sale or Lease 1,500 SF ■ Price Reduced to $165,000 Also for Lease at Competitive Rates Move-in Condition 4-5 Offices, Conference Room, Kitchen & Bathrooms Convenient to Route 29, I-95, I-295 & Route 1 The Neumann Building 3575 Quakerbridge Road, Hamilton, NJ For Lease ■ 19,000 SF Divisible to 3,000 SF 5,500 SF Unit Currently Built Out ■ Atrium Finished with Granite & Marble Floors ■ “Smart Building” Technology Services on Site ■ Great Rental Rates Available Close Proximity to The Hamilton Train Station, I-295 & Route 1 VanNest Office Park Quakerbridge Road, Hamilton, NJ Building II Completed: 33,000 SF Available, Divisible to 2,000 SF Build to Suit – 1st or 2nd Floor Units ■ New Brick Construction with Perimeter Windows Throughout ■ 2 Story Atrium Lobby Attractive Corporate Setting Overlooking the VanNest Forest Reserve Restaurants, Banking and Shopping within Walking Distance Close Proximity to Hospitals, Route 1, I-295 & the Hamilton Train Station Retail 45 Everett Dr., West Windsor, NJ Office/Warehouse for Lease ■ 2 Warehouse Units at 5,675 SF Contiguous and Includes 1 Loading Dock and 2 Drive-in Doors, 20’ Clear 1 Office Unit at 700 SF Convenient to Route 1, I-95, I-295 & the Princeton Junction Train Station 1629 Route 33, Hamilton, NJ 1,000 to 2,000 SF Available Great Road Visibility Multi-tenant Strip Center Good Retail Location Plainsboro Village Center, Schalks Crossing & Scudders Mill Rd., Plainsboro, NJ Close Proximity to New Princeton Medical Center Office/Medical for Immediate Lease ■ Building 4: 1,567 SF & 1,800 SF Available ■ Building 8: 2,700 SF Available TO BE BUILT: Building 10/11: 1,000 to 30,000 SF Available Mixed Use Town Center Development Newly Constructed Building ■ Elevator Service Convenient to Route 1, Route 130 and NJ Turnpike, Exit 8A