Rates 2014 - MediaWorks

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Rates 2014
X
Népszabadság offers authentic and quality content to media
consumers and plays a key role in quality Hungarian content service
provision.
Népszabadság is the most popular news daily in Hungary published 6
days a week as a Budapest and national edition with various thematic
supplements. The newspaper has the biggest team of journalists
in the Hungarian media market and its editorial is an independent
intellectual workshop. With a readership of almost 200 000 and with
nearly 50 000 copies, this is well over the combined readership of the
rest of the news dailies. The newspaper has a quality, highly qualified
readership with 40% of its readers holding higher education degrees
and 69% holding a baccalaureate. Nearly half of the subscribers to
national newspapers choose Népszabadság.
Népszabadság represents quality both in terms of its products
and services, which is why it is present in the advertising market by
offering higher standard customer services and integrated services
in relation to its competition.
X
X
Source: NOK Q3 2013, Matesz Q3 2013
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X
X
1 column
2 columns
3 columns
166 mm
A megjelölt tartományt
a logó elhelyezésénél figyelembe kell
52 mm
109venni,
mm
más vizuális, szöveges tartalmat nem lehet azon belül elhelyezni.
Népszabadság - National
Format
4 columns
223 mm
Size
Width
Height
(mm)
(mm)
Column mm (column = 52mm)
5 columns
280 mm
Black and white
4C
Price
Price
(€)
(€)
5,5
7,4
2/1
590
430
13 267
17 850
1/1
280
430
7 800
10 500
1/2 landscape
280
201
5 542
7 458
1/2 portrait
138
407
5 542
7 458
Junior C4
185
292
9 208
12 458
Junior page
185
292
7 083
9 583
1/3 portrait
109
407
4 333
5 875
1/3 landscape
280
132
4 792
6 458
1/4 portrait
138
201
3 250
4 375
1/4 landscape
280
98
3 250
4 375
1/8 landscape
138
98
1 583
2 167
Strip
280
47
1 500
2 042
1/47
52
47
250
338
2/47
109
47
500
675
1/98
52
98
542
708
3/47
166
47
750
1 013
1/150
52
150
792
1 083
2/98
109
98
1 083
1 417
2/150
109
150
1 583
2 167
2/201
109
201
2 146
2 900
3/150
166
150
2 375
3 229
3/253
166
253
4 042
5 458
4/98
223
98
2 104
2 833
4/201
223
201
4 292
5 796
Front page strip
280
47
4 125
Back page vertical strip
52
377
3 450
Vertical strip advertisement
52
407
2 667
Strip advertisement
280
59
1 613
1 column square
43
59
323
438
1 column vertical
43
191
1 046
1 417
PROGRAMME PAGE
2 179
Prices are quoted in € exclusive of VAT
Népszabadság - National
Size
Format
Black and white
4C
Widht
Height
Price
Price
(mm)
(mm)
(€)
(€)
5,5
7,4
ADVERTISING SURFACES – ON THE FRONT PAGE
Front page monocle ads
57
46
2 475
Front page 1/12
109
98
4 125
C1
280
375
C2
280
430
185
292
10 542
280
430
11 550
280
98
4 375
Half-jacket (C1 and C2 over front page)
24 583
ADVERTISING SURFACES – ON THE BACK PAGE
Junior page (in the first section)
X Back page (in the second section)
X
Double strip (in the first section)
X
Other creative advertisements
Based on individual negotiation
X
X
X
PANORAMA ADVERTISEMENTS
Columntartományt
panorama a logó elhelyezésénél figyelembe kell venni,
A megjelölt
120
407
8 225
Maxi column
310
407
11 550
1/2 top panorama
590
201
10 500
1/2 bottom panorama
590
201
10 500
Full size
590
407
Size/column
109
407
Block
Max. size
590
153
10 500
Double column
Size/column
109
407
12 338
„U” panorama
Other panorama formats
11 550
based on individual negotiation/depending on the surfaces used
SPECIAL FORMAT SOLUTIONS
Bubble advertisement
Max. size
Strip in the middle of the page
Special shape bubble advertisement
185
150
based on individual negotiation
7 458
7 458
Max. size
185
150
Full size
280
407
Column size
109
115
Special shape – half-page vertical
Max. size
166
407
7 458
Special shape – junior page format
Max. size
185
300
9 583
Special shape – half-page horizontal
Max. size
280
201
7 458
Special shape – half-page horizontal bubble
Max. size
280
201
7 458
Negative junior page
7 458
11 550
PRINT TECHNOLOGY NOVELTIES
Post-it
based on individual agreement
1/2 jacket
3/4 jacket
Népszabadság
Budapest and Pest County / Countryside
Size
Format
Black and white
4C
Price
Width
Height
Price
(mm)
(mm)
(€)
(€)
2,7
3,7
1/1
280
430
3 900
5 250
1/2 landscape
280
201
2 771
3 729
1/2 portrait
138
407
2 771
3 729
Junior C4
185
292
4 604
6 229
Junior page
185
292
3 542
4 792
1/3 portrait
109
407
2 167
2 938
1/3 landscape
280
132
2 396
3 229
1/4 portrait
138
201
1 625
2 188
1/4 landscape
280
98
1 625
2 188
1/8 landscape
138
98
792
1 083
Strip
280
47
750
1 021
1/47
52
47
125
169
2/47
109
47
250
338
X 1/98
X
3/47
1/150
X
2/98
X
X 2/150
X
52
98
271
354
166
47
375
506
52
150
396
542
109
98
542
708
109
150
792
1 083
1 450
2/201
109
201
1 073
3/150
166
150
1 188
1 615
166
253
2 021
2 729
A megjelölt tartományt a logó elhelyezésénél figyelembe kell venni,
más vizuális,
3/253 szöveges tartalmat nem lehet azon belül elhelyezni.
4/98
223
98
1 052
1 417
4/201
223
201
2 146
2 898
Front page strip
280
47
Back page vertical strip
52
377
1 725
Vertical strip advertisement
52
407
1 333
Strip advertisement
280
59
808
1 column square
43
59
163
217
1 column vertical
43
191
525
708
2 063
PROGRAMME PAGE
1 092
DISCOUNTS
Ordering deadline:
4 workdays prior to publication
Quantity
Submission deadline:
2 workdays prior to publication in the case of print-ready advertisements.
4 workdays prior to publication in the case of not print-ready
advertisements.
We accept advertisements ready for printing in the modes and formats
specified in the section “Parameters for Advertisement Submission”.
Prices are quoted in HUF, exclusive of VAT and are valid until cancellation.
Népszabadság Zrt. has specified rules applicable to further advertising
conditions in the General Terms of Contract.
Published on: Number of pages: Printing: Colour: Grid: Paper: Page format: Discount (%)
Number
Discount
12 500—20 833
3%
3
3%
20 833—62 500
5%
6
5%
62 500—125 000
8%
13
7%
125 000—208 330
10%
26
10%
208 330—312 500
12%
52
12%
312 500—416 670
15%
65
15%
416 670—625 000
18%
INSERTING
EXTRA CHARGES
Printing parameters:
Monday-Saturday
20
rotation offset
4+4
40 (100 Ipi)
Frequency
PRICE BRACKET (List price in €)
Placement surcharge
20%
Colour surcharge
15%
Technical cost
5%
NB: the technical cost is 5% of the price quoted. Other extra
charges and discounts do not change this amount.
Weight
under 20g
netnet € / 1000 item
79,2
20-40g
87,5
40-60g
95,8
over 60g
to be negotiated
45g standard newspaper
310 x 470 mm
Type size: 280 x 407 mm
Prices are quoted in €, exclusive of VAT and are valid until
cancellation.
ADVERTISMENT ORDERS: Népszabadság Zrt.
Tel.: (1) 460 2652; Fax: (1) 460 2544; E-mail: [email protected]
Maxi column
X
„U” panorama
X
X
X
X
X
Block
Creative panorama
Ad combined with content
Double column
Creative panorama
Ad combined with content
PARAMETERS FOR ADVERTISEMENT SUBMISSION
Mode of sending ready advertisements to our publishing company:
•Viae-mail,max.10MB:
-Publicandbusinessmedia:[email protected]
-Regionalmedia:[email protected]
-Sportandentertainmentmedia:[email protected]
-Women,gastroandyouthmedia:[email protected]
•OnCD,DVD,PENDRIVE
WeacceptreadymaterialinPhotoshop(eps,tif,pdf)orIllustratorformatin300dpiimageresolutionand
CMYKcolourmode.
X
X
X
Aprintingprooforchromalineneedstobesuppliedtoguaranteecolourquality.Ifthisisnotprovided,
wedonotacceptanycomplaintsmadeinconnectionwithcolourquality.
X
X
Please make sure thatX you take account of the following during planning:
•Pleasetransformthetextinthefileintoanoutlineorcurve
•IftheadvertisementhasbeendesignedbyusingtheInDesignprogramme,pleasemakesurethat
thetextlayerisontop
•InthecaseofPhotoshopeps/tif/jpgformats,weonlyacceptflattened,CMYK,min.300dpi
advertisements
•InthecaseofJPGcompression,pleaseusetheMaximumQualitysettingtominimisethe
distortionandfragmentationofsmallerfontsandthinlines
•Technologicallimitationsoftheprintingprocedureapplied(differentpaperqualities;variations
infolding,cuttingandcolouralignment;thingraphicalcomponentsinnegativerotation;fontsize;
makingsurethattextinblackisonablackplateandexplicitlyavoidingtheuseofdirectcolours)
•WeareunabletoacceptmaterialscompiledinCorelDraw
más vizuális, szöveges tartalmat
lehet azon belül elhelyezni.
nem
•Makesurethatyouusetherightoverprint,knock-outsettings
Further requirements for bleed advertisements:
•Werecommendnotplacinganyusefulinformationwithin5mmoftheedge
•Cutandregistrationsigns,aswellaspalettesmustbeplacedatleast5mmfromtheedge,
howeverdefinitelyoutsidetheadvertisement
•Pleaseplacea5mmborderaroundbleedadvertisements
For advertisement to be designed:
•Pleasesendimagesandlogosin300dpiandthetextinWordformatinthecaseofadvertisements
intendedforpublication.
IF THE MATERIAL SUBMITTED FAILS TO COMPLY WITH THE ABOVE-LISTED PARAMETERS,
WE ARE UNABLE TO GUARANTEE THE CORRECT PUBLICATION OF THE ADVERTISEMENT,
WHICH IS WHY WE ARE UNABLE TO ACCEPT ANY COMPLAINTS.

Rates 2014 - MediaWorks

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