Kids and the Role of Fun

Kids and the Role of Fun
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Multi-Country Project
Prepared by:
Pictures: © Fotolia.com
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International Desk Research from Germany
Diaries and Kids-pairs interviews (n = 24) in
Germany and the Netherlands
Expert Interviews: n = 4 interviews with experts
in Germany and the Netherlands
Online Survey with more than 3.000
parent-child pairs interviews
Kids aged from 6 to 13 years,
evenly split between gender
and age (6-9 / 10-13 years)
Field time: April, 19th –April, 30th 2013
Countries:
What is Humour
“Humour is the playful modification of the reality –
a fusion of two different worlds evoked by absurdity” (Dr. Michael Titze)
Humour can be defined as category of social behaviour where absurdities are
playfully integrated in an amusing context and solved in a funny way
Expert interviews & Desk research
2
There are Several Effects of Laughing
„Kids love to laugh, it is pleasant for the body and creates
a playful atmosphere.“ (Ullmann)
Desk research & Expert interview
3
What children laugh about
TV programs
64
Playful wrestling
63
Pets
56
Funny faces
49
65%
Playing jokes
49
54%
Disobedient actions
48
62%
Foolishness / Nonsense
47
56%
Funny voices / Accents
47
65%
Bloopers by idols
44
Misfortune
42
Playing
41
Exaggeration
Imperfection
Base Quantitative Survey: n= 3.016 Parents
81%
24
13
4
Best Media for Humour is TV
TV-shows,
-series, -movies
38
Short video clips
17
Books
16
Comics
10
Music
5
Audio drama/ audio book
4
Pictures, articles in the internet
4
Video games
3
44%
45%
36%
47%
31%
Magazines
1
Podcasts
1
Base Quantitative Survey: n= 3.016 Parents // Parents choose … on rank 1
26%
5
“I like to watch funny
advertisements.”
78
82%
84
80
76
86
87
Base Quantitative Survey: n= 3.016 Kids
6
Funny Commercials
Funny
commercial
for younger kids
Funny
commercial
for older kids
For 10 to 13 year-old kids funny
commercials advertise to a large
extend adult products.
Kids-pair interviews
7
Nickelodeon is funny
70
60
83
62
79
67
8