Read report - Online Ventures Group
Transcription
Read report - Online Ventures Group
MARKETING INTELLIGENCE REPORT FOR ICE SCULPTURES Introduction to the Ice Sculptures Footprint Report Welcome to the Online Ventures Group marketing intelligence report for the ice sculptures industry. This report will explore the ice sculptures industry by analysing the online presence of its key contenders. In order to do this, we will delve into how the industry is shaped by links, keyword data and social media statistics to give you greater insight into your sector. To discuss this report further: Contact us on 0844 871 7291 or Email us at [email protected] Kindest Regards, Dave Stopher and Rionne Williams Scope and Context of this Report This Insights report looks into the current ice sculptures industry and how it affects your business. Within this report, the following questions are answered: What online trends exist for the ice sculptures industry? Which companies are the driving forces in the ice sculptures industry? What do these companies do differently? Which keywords do these companies target? Does my company need to reassess its SEO usage? What is the key to success in the ice sculptures industry? Do links, content, SEO or social media contribute separately, or are they all equally as important? If you would like to improve your business' online presence, this report will help you to choose the best course of action. It has been designed in such a way as to give you insight into the the current state of the ice sculptures industry, with its leading trends, statistics and key players detailed within. For this report, Search Engine Optimisation (SEO) will refer to the process of gaining traffic to a website through different means. These can include link building (getting other sites to link back to your own), onpage optimisation (editing and rewriting content and code for sites in order to improve performance) and social media presence (being active in various social media platforms around the internet). You will find a number of companies profiled within this report. These companies are believed to be the top contenders within your industry, but if you believe that there are others we should consider, please let us know. We are happy to consider other companies that are put forward to us and will conduct research into their online status. If they are found to be influential players within the ice sculptures industry, we will include them in reports going forward. Consulting Editor: James Welch Head of Insights: Rionne Williams Head of Products: Dave Stopher Why do I need to read this report? This report is a valuable tool that can be used to measure the successes of the toplevel companies within your industry. Within this report, you will find the strengths and weaknesses of your greatest competitors, along with details of their online marketing campaigns. The data in this report has been used to compile information regarding your competitors’ link profiles, content creation, keyword usage and social media presence. With this one report, you can gain insight into who and what is driving the online ice sculptures industry. What will you get from this report? This report will give a snapshot of the ice sculptures industry, highlighting key facts that will allow companies the knowledge to tackle deficient areas of their online strategy. This report will explain who the key drivers are in the ice sculptures industry, identify key hubs, influential links and the top keywords in the sector. What questions will this report answer? Who are the online market leaders within the ice sculptures industry? What are the trending trust signals for the ice sculptures industry? Which keywords are driving market visibility? What social media methods are operators using to engage customers? Search Market Introduction During our research, we have found the following companies and websites to be market leaders within the ice sculptures industry: www.funkyice.co.uk Funky Ice www.globalicesculptures.co.uk Global Ice Sculptures www.iceagency.com Ice Agency www.icecarver.co.uk Ice Carver www.glacialart.com Glacial Art www.passionforice.co.uk Passion for Ice www.exquisiteice.co.uk Exquisite Ice www.eskimoice.co.uk Eskimo Ice www.crystalicesculptures.co.uk Crystal Ice Sculptures www.ukicesculptures.co.uk UK Ice Sculptures www.icesculptures.ltd.uk Ice Sculptures www.icecreations.co.uk Ice Creations www.inicedesigns.co.uk In Ice Designs www.theiceman.co.uk The Ice man www.icesculpture.co.uk Ice Sculpture www.theicebox.com The Ice Box Market Leader Overviews In this section, you will find general overviews for the success of each of the market leaders within the ice sculptures industry. The visualisations below show how each company performs based on links (unique IPs), keyword reach, estimated number of visitors and social shares. The closer the inner shape is to touching the sides, the bigger a key player the company is. www.iceagency.com www.glacialart.com Unique IP Links Social Shares Unique IP Links Keyword Reach www.funkyice.co.uk Social Shares www.theicebox.com Unique IP Links Social Shares Unique IP Links Keyword Reach www.eskimoice.co.uk Social Shares Keyword Reach www.icesculpture.co.uk Unique IP Links Social Shares Unique IP Links Keyword Reach www.globalicesculptures.co.uk Social Shares Keyword Reach www.icecreations.co.uk Unique IP Links Social Shares Keyword Reach Unique IP Links Keyword Reach Social Shares Keyword Reach Market Leader Overviews Cont'd. www.inicedesigns.co.uk www.icesculptures.ltd.uk Unique IP Links Social Shares Unique IP Links Keyword Reach www.passionforice.co.uk Social Shares www.exquisiteice.co.uk Unique IP Links Social Shares Unique IP Links Keyword Reach www.icecarver.co.uk Social Shares Keyword Reach www.crystalicesculptures.co.uk Unique IP Links Social Shares Unique IP Links Keyword Reach www.ukicesculptures.co.uk Social Shares Keyword Reach www.theiceman.co.uk Unique IP Links Social Shares Keyword Reach Unique IP Links Keyword Reach Social Shares Keyword Reach Referring IPs vs Branded Links Each of the companies included in this report are shown on the scatter graph below. The xaxis shows the number of referring IPs (links), while the yaxis shows which of those links are branded. Companies that are plotted more towards the top right of the graph offer an increased number of brandfocused links, which often means they are more successful within the ice sculptures industry. 5 Branded Links 26 24 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com 22 20 18 16 3 14 8 16 12 10 8 15 6 11 2 4 9 1 2 10 6 7 4 12 0 Referring IPs 14 13 0 10 20 30 40 50 60 70 80 90 100 110 120 Referring IPs vs Link Quality Score All companies included in this report can be found on the scatter graph below, which compares the number of referring IPs (xaxis) to the overall quality score of said links (yaxis). If you’re wondering what counts as a quality link, this can be based on a number of factors. For example, poor quality links are generally regarded to be those that: Come from spammy websites Use a disproportionate amount of anchor text Come from blog networks, which have been devalued by Google Come from paid blogs and posts Come from directories that have been allowed to stagnate Come from irrelevant sites Come from sites that are deemed untrustworthy by the search engine If a site is plotted more towards the topright corner of the scatter graph, it generally has better quality links and so is more successful within the ice sculptures industry. Quality Score 14 30 1 7 25 4 11 9 20 10 5 3 12 13 15 2 16 8 15 6 10 5 Referring IPs 0 0 10 20 30 40 50 60 70 80 90 100 110 120 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com Keyword Reach vs Link Quality Score Every competitor included in this report can be seen on the scatter graph below. It has been designed to compare the reach of keywords used by the companies (xaxis) to the quality of the links obtained (yaxis). Quality Score Sites that have highquality links coupled with excellent keyword reach are plotted more towards the topright of the scatter graph. This usually means that the companies in this position are more successful in the ice sculptures industry. 30 14 1 7 25 4 11 9 20 10 3 15 5 12 13 16 2 8 15 6 10 5 Keyword Reach 0 0 5 10 15 20 25 30 35 40 45 50 55 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com Industry Statistics The sunburst diagram below details all of the companies included in this report. We have collated a range of data for this sunburst, including the number of links, overall keyword reach and social media activity, along with the number of branded links and the total number of likes, tweets and Google+ shares the sites have. This is then shown against the overall industry success of the sites. Inner Circle Links Reach Social Outer Circle Branded Likes Tweets Google+ Middle Circle www.funkyice.co.uk www.globalicesculptu... www.iceagency.com www.icecarver.co.uk www.glacialart.com www.passionforice.co... www.exquisiteice.co.... www.eskimoice.co.uk www.crystalicesculpt... www.ukicesculptures.... www.icesculptures.lt... www.icecreations.co.... www.inicedesigns.co.... www.theiceman.co.u... www.icesculpture.co.... www.theicebox.com Why are links important? In order for your SEO campaign to be successful, you need to focus a certain amount of your strategy on link building. Why? Because search engines 'crawl' websites in order to index them, and they use the number of links a site has as a marker for trust. Not only this, but the more links pointing to a site there are, the easier it is for sites to be indexed by search engines. Links can be seen as a recommendation for your site, which is why you want to have as many of them as possible. Links can be compared to currency the higher the amount of quality links a site has, the more important it is. As a general rule, the more unique links a site has, the better its rankings will be. Why is this section of the report so important? As we’ve explained, links are vital. With this in mind, it’s important that you understand how your competitors’ link profiles look, so you can find out how you can beat them in terms of success. So, in the following graphs and charts, you’ll be able to find out how your competitors are faring, and how this is affecting the online ice sculptures industry. Link Profiles A healthy link profile is key to the success of any website. It is important for all website owners to know that, in most cases, more links means more business. However, the quality of the link attained is also important. Obtaining lots of links from unique IP addresses ought to be the most important factor of any link building campaign. In the vast majority of cases, sites with a greater number of unique links (links from different IP addresses) have better rankings than sites in the ice sculptures industry with fewer unique links. In the following image, each circle's size represents the number of unique IPs that point to the sites. 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com 11 10 12 9 13 15 3 14 8 4 1 2 7 6 16 5 We've decided to use a circle chart rather than a bar chart in order to show you how Google and other search engines see these sites. Imagine the above chart as seen from a bird's eye view, with the higherquality sites taking up more space. Site Links Breakdown The bar chart below details each of your competitors' success with site links, Cblock links and referring domains. It is included here for further viewing by technical staff. A Cblock is a part of your IP address and can determine some of your link building success. IP addresses are always constructed in the same way e.g.: 143.255.62.169 or, when simplified, AAA.BBB.CC.DDD. The ‘CC’ section of the IP address is the Cblock. If you have shared internet hosting, other sites may have the same Cblock IP address as you, which can result in some problems. If the sites are spammy, they may lower your overall link score. Link Profiles of Competing Sites funkyice.co.uk globalicesculptu... iceagency.com icecarver.co.uk IP Addresses glacialart.com passionforice.co... exquisiteice.co.uk eskimoice.co.uk crystalicesculpt... ukicesculptures.... icesculptures.ltd... icecreations.co.uk C Blocks inicedesigns.co.... theiceman.co.uk icesculpture.co.uk theicebox.com Referring Domains 0 40 80 # 120 160 Links Ranking Table If you would prefer to see this information in a simple table, please refer to the table below. Here you will find all of the information included in the graph for the graph for the top sites within the ice sculptures industry. Site www.glacialart.com www.theicebox.com www.icesculpture.co.uk www.iceagency.com www.eskimoice.co.uk www.globalicesculptures.co.uk www.icesculptures.ltd.uk www.icecreations.co.uk www.ukicesculptures.co.uk www.icecarver.co.uk www.crystalicesculptures.co.uk www.exquisiteice.co.uk www.passionforice.co.uk www.funkyice.co.uk www.inicedesigns.co.uk www.theiceman.co.uk Referring IPs CBlocks Referring Domains 124 114 102 80 59 37 32 30 29 27 115 106 97 75 56 35 31 29 28 25 133 124 117 82 63 40 29 33 28 28 26 24 14 12 5 2 26 22 14 12 5 2 27 23 20 12 5 4 Industry Brand Links Branded links can be incredibly important in your link building campaigns, and it’s also useful to know how your competitors use brand links. Below, you will find a pie chart detailing the use of brand and nonbrand links within the ice sculptures industry. You can use these results as a basis for your own brand/nonbrand link ratios in order to improve your rankings. Brand Links Breakdown To give you a better understanding of what each of your competitors is doing, below is a breakdown of brand link usage for each top contender in the ice sculptures industry. This will show you whether you are doing better than your competitors in this arena. www.funkyice.co.uk www.globalicesculptu... www.iceagency.com www.icecarver.co.uk www.glacialart.com www.passionforice.co... www.exquisiteice.co.... www.eskimoice.co.uk Brand Links Breakdown Cont'd. www.crystalicesculpt... www.ukicesculptures.... www.icesculptures.lt... www.icecreations.co.... www.inicedesigns.co.... www.theiceman.co.u... www.icesculpture.co.... www.theicebox.com Key Industry Links The following links listed below include those that effectively power the online ice sculptures industry. They are the highest quality links which are linked to by your competitors, so you could potentially target them to increase your link profile. Link http://www.dmoz.org/Regional/Europe/United_Kingdom/England/Dorset/Poole/Business_and_Economy/Event_Planning/ http://www.dmoz.org/Business/Arts_and_Entertainment/Visual_Arts/Sculpture http://www.channel4.com/4homes/ontv/restorationman/icehousearchivesources100507/display/image/Screaming Eaglelg http://www.iaswww.com/apr/Business/Arts_and_Entertainment/Visual_Arts/Sculpture/ http://arts.gourt.com/VisualArts/Sculpture/Sculptors/SandandIce.html http://www.gigablast.com/Regional/Europe/United_Kingdom/England/Cambridgeshire/St_Neots/Business_and_Economy/ http://dir.gigablast.com/Regional/Europe/United_Kingdom/England/Cambridgeshire/St_Neots/Business_and_Economy/ http://directory.amfibi.com/search?p=392636 http://mobile.gourt.com/Arts/VisualArts/Sculpture/Sculptors/SandandIce.html http://asianwed.doomby.com/directory/mandapsdecor/icesculptors/funkyice.html http://growabrain.typepad.com/growabrain/ice_sculptures/index.html http://growabrain.typepad.com/growabrain/ice_sculptures/ http://co.ukwww.com/icecarver.co.uk http://www.drinkstuff.com/comments/default.asp?1=1&page=125 http://www.drinkstuff.com/link/links.asp?action=whatshot http://drinkstuff.com/comments/default.asp?1=1&page=125 http://www.weddingegodirectory.com/weddingdirectory.php?do=120&j=30&ctyid=1®ion_id=&twnid=&catid=9 http://www.weddingegodirectory.com/weddingdirectory.php?do=100&j=120&ctyid=1®ion_id=1&twnid=&catid= http://www.theopaphitissbs.com/winners/?company http://www.weddingegodirectory.com/weddingdirectory.php?do=120&j=0&ctyid=1®ion_id=1&twnid=&catid=9 Most Important Inbound Linking Domains by Site The stronger the domain that you have linked to is, the better quality the link will be. Here is a list of the best inbound linking domains for each of the top sites within the ice sculptures industry. Not only will this show you which are the best links in the ice sculptures industry, but it will also show you what kinds of sites your competitors are targeting. funkyice.co.uk globalicesculptures.co.uk iceagency.com icecarver.co.uk 1: 020.co.uk 1: 020.co.uk 1: 020.co.uk 1: 020.co.uk 2: confetti.co.uk 2: aliceinweddingland.co.uk 2: 3roos.com 2: abc.net 3: dcgraphics.co.uk 3: asianweddingproductions.co.uk 3: abc.net 3: academyoficecarving.com 4: devonpartymarquees.co.uk 4: barflyuk.com 4: academyoficecarving.com 4: casinosnob.com 5: doomby.com 5: benbull.net 5: albahaaforum.com 5: cbel.com 6: funkyice.tel 6: billandjill.com 6: alittleof.com 6: davebrigham.com 7: guidesforbrides.co.uk 7: carlathomasphoto.com 7: arrse.co.uk 7: dirpro.org 8: itv.com 8: catererandhotelkeeper.co.uk 8: b2banywhere.com 8: dmoz.org 9: jewishweddingdirectory.co.uk 9: cgevents.co.uk 9: bayblab.blogspot.com 9: emefge.de 10: n21online.com 10: chatterfest.com 10: bikenewmotorcycle.blogspot.com 10: fizzybrain.co.uk 11: theopaphitissbs.com 11: chociceandchips.co.uk 11: blinks.org.uk 11: gigablast.com 12: weddingegodirectory.com 12: coltsfordmillweddings.co.uk 12: botw.org.uk 12: gourt.com 13: 13: crystalbouquetsboutique.com 13: businessscene.com 13: govome.com 14: 14: deverevenues.co.uk 14: buyfromtheuk.co.uk 14: growabrain.typepad.com 15: 15: eventprofsindex.com 15: catererdirectory.com 15: iaswww.com 16: 16: eventweeps.co.uk 16: catering4weddings.com 16: icesculptureworld.com 17: 17: eventweeps.com 17: cbel.com 17: inascript.com 18: 18: girlsinwhitedresses.co.uk 18: citydeals.net 18: kingbros.co.uk 19: 19: globalice.net 19: coltsfordmillweddings.co.uk 19: kub.it 20: 20: icethecake.co.uk 20: company.co.uk 20: larwilife.blogspot.com glacialart.com passionforice.co.uk exquisiteice.co.uk eskimoice.co.uk 1: 020.co.uk 1: 020.co.uk 1: 306gti6.com 1: 020.co.uk 2: 1stangel.co.uk 2: buyfromtheuk.co.uk 2: abc.net 2: academyoficecarving.com 3: 64.14.40.138 3: companywatch.com 3: bikerac.co.uk 3: adcentered.typepad.com 4: abbeystudios.net 4: creativetabletheming.co.uk 4: cbel.com 4: appshopper.com 5: abbeyvideos.co.uk 5: eventdomain.co.uk 5: dmoz.org 5: architecturalcadcam.com 6: academyoficecarving.com 6: favourfairy.co.uk 6: envolk.com 6: artgalleriesdirect.com 7: addsubmiturl.com 7: gnaana.com 7: findbestfood.net 7: asianweddingproductions.co.uk 8: addurlsearch.com 8: hiremarquee.co.uk 8: gigablast.com 8: avirginiashire.blogspot.com 9: addurlshopping.com 9: iceconcepts.co.uk 9: gourt.com 9: barchick.com 10: addwebsearch.com 10: jamesbondlookalikes.com 10: hellotrade.com 10: barlifeuk.com 11: albinophantblog.com 11: neatweddingband.com 11: iaswww.com 11: catererdirectory.com 12: alistdirectory.com 12: outfine.com 12: inascript.com 12: ccyfc.net 13: allnotes.com 13: passionforchocolate.co.uk 13: jokerhub.com 13: centralcomputing.blogspot.com 14: allweddingtalk.com 14: passionforcocktails.com 14: kub.it 14: coincadcam.com 15: amfibi.com 15: passionformagic.co.uk 15: microwaverecipe.net 15: crookedbrains.net 16: aoldir.com 16: perfectwinecooler.com 16: mrwhatis.net 16: curalink.com 17: artforsaleonline.co.uk 17: pureweddingindex.co.uk 17: perfectclean.ro 17: delcam.com.tw 18: articlebrand.com 18: pureweddingindex.com 18: populardirectory.com 18: dharmart.com 19: articledirectoryabc.com 19: shpon.eu 19: rothbiz.co.uk 19: dmoz.org 20: weddingtv.com 20: theweddingservicesdirectory.com 20: ecodesk.com 20: articlesecretstoday.com Most Important Inbound Linking Domains by Site Cont'd. crystalicesculptures.co.uk ukicesculptures.co.uk icesculptures.ltd.uk icecreations.co.uk 1: arndalecourthotel.net 1: academyoficecarving.com 1: 020.co.uk 1: academyoficecarving.com 2: barbhire.co.uk 2: amfibi.com 2: 4ni.co.uk 2: aceoccasions.com 3: british1.co.uk 3: anlift.pl 3: abc.net 3: askpaaji.com 4: britishone.co.uk 4: botw.org.uk 4: aolstalker.com 4: avocadofever.blogspot.com 5: cartecieliste.blogspot.com 5: cbel.com 5: backonmonday.co.uk 5: britishone.co.uk 6: chicade15.com 6: directorylocal.com 6: british1.co.uk 6: channel4.com 7: craftycastles.co.uk 7: dmoz.org 7: cambridgeshireonly.co.uk 7: confetti.co.uk 8: dinein.co.uk 8: domainvader.com 8: cbel.com 8: daltarak.blogspot.com 9: dmoz.org 9: eudip.com 9: connectionsdisco.com 9: dmoz.org 10: dorsetonly.co.uk 10: gigablast.com 10: dmoz.org 10: drinkstuff.co.uk 11: fantasticteddybear.com 11: gourt.com 11: enteruk.co.uk 11: drinkstuff.com 12: fizzybrain.co.uk 12: iaswww.com 12: gigablast.com 12: edns.org 13: georginaettridge.co.uk 13: icesculptureworld.com 13: gourt.com 13: englewoodwinemerchants.com 14: getdomainimgs.com 14: inascript.com 14: iaswww.com 14: envolk.com 15: gigablast.com 15: internetsbeststuff.com 15: inascript.com 15: firstimpressionscars.co.uk 16: ladyluckfuncasinos.co.uk 16: kub.it 16: kub.it 16: growabrain.typepad.com 17: miltonabbey.co.uk 17: lap.hu 17: miphotography.com.au 17: heatonhousefarm.co.uk 18: misquincepr.com 18: miphotography.com.au 18: oo15.com 18: icesculpture.com 19: picsearch.de 19: optimizecomputer.com 19: pileofphotos.com 19: icecarving.co.uk 20: shopitoff.co.uk 20: populardirectory.com 20: populardirectory.com 20: icesculptureworld.com inicedesigns.co.uk theiceman.co.uk icesculpture.co.uk theicebox.com 1: agwauk.com 1: balloonbrideandgroom.com 1: 020.co.uk 1: 020.co.uk 2: eisdesigner.de 2: huffpuffballoons.com 2: 3d.pl 2: 4rfv.co.uk 3: lulworth.com 3: thebestballoonpeople.com 3: academyoficecarving.com 3: 5starweddingdirectory.com 4: thebridalfile.co.uk 4: 4: adonisandadonis.co.uk 4: abc.net 5: weddingface.com 5: 5: arcticcentre.com 5: ablessingindisguise.co.uk 6: 6: 6: arcticcentre.net 6: academyoficecarving.com 7: 7: 7: arcticcentre.org 7: alickfreeman.com 8: 8: 8: artedatarde.blogspot.com 8: asianweddingproductions.co.uk 9: 9: 9: bbc.co.uk 9: askpaaji.com 10: 10: 10: bbq.lv 10: baconinflate.co.nz 11: 11: 11: botw.org.uk 11: baconinflate.co.uk 12: 12: 12: bresciaonline.it 12: baconinflate.com 13: 13: 13: british1.co.uk 13: baconinflate.com.br 14: 14: 14: carvedicesculpture.com 14: baconinflate.es 15: 15: 15: catererdirectory.com 15: baconinflate.fr 16: 16: 16: cbel.com 16: baconinflate.ie 17: 17: 17: celebratered.com 17: baconinflate.it 18: 18: 18: centralcomputing.blogspot.com 18: baconinflate.nl 19: 19: 19: changedetection.com 19: baconinflate.pt 20: 20: 20: channel4.com 20: beautifulbridevideo.com Most Popular Inbound Link Texts by Site In this section, you can find out more about the most popular link texts used by the best sites within the online ice sculptures industry. This will show you whether these sites focus on keyword links (e.g. "ice sculptures") or branded links (e.g. "www.funkyice.co.uk"). The numbers listed ahead of the link texts indicate how many sites link to the companies with that specific text. For example, 34:"click here" means 34 sites link to the site using the text "click here". www.funkyice.co.uk www.globalicesculptures.co.uk www.iceagency.com www.icecarver.co.uk 5: www.funkyice.co.uk 16: global ice sculptures 13: ice agency 6: martin king 2: visit website 10: www.globalicesculptures.co.uk 10: http://www.iceagency.com 4: king, martin 2: funky ice 1: the fanciest ice sculptures anywhere 7: 2: martin king welcomes you to icecarver.co.ukthe home of hand carved ... 1: 1: 3: http://www.iceagency.com/ 2: ice carver 1: http://www.funkyice.co.uk/ 1: visit our website 2: chocolate fountain hire surrey 2: : 1: wedding ice sculptures 2: billingshurst ice agency 2: ice carvings & ice vodka luges : 1: ice sculptures uk 1: http://www.iceagency.com/chocolate fountainhire.html 1: vodka luge : 1: screenshot of www.globalicesculptures.co.uk 1: http://www.iceagenc...luge/index.htm 1: vodka luges : 1: click here to go directly to the web presence of global ice sculptures 1: ice agency vodka ice drink luges, london, 1: this one surrey & nationwide : 1: ice sculpture wedding seating plan www.globalicesculptures.co.uk 1: ice agency jobs vacancies for ice carvers 1: visit website >> and ice sculptors : 1: click to view website 1: ice agency vodka luges london & nationwide 1: open a new window : 1: birthday ice sculptures 1: chocolate fountains brighton 1: open in a new browser window : 1: global ice sculptures £30 + delivery 1: belgian chocolate fountains 1: http://www.icecarver.co.uk/images/femaleluge 2.jpg : 1: http://www.globalicesculptures.co.uk 1: belgian chocolate fountain 1: ice luge : : 1: a luge is an ice sculpture 1: icecarver.co.uk : : 1: chocolate fountain company : : : 1: chocolate fountain hire surrey | ice sculptures | ice luges | : : : 1: chocolate fountains london, surrey, sussex, : middlesex : : 1: chocolate fountain hire sussex, surrey, brighton | ice luges | ice sculptures : : : 1: chocolate_fountain1.jpeg : www.glacialart.com www.passionforice.co.uk 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Anchor Text From Url Page Title Screenshot of http://icesculpture.co.uk/ icesculpture.co.uk http://london.londinium.com/118944 icesculpture.co.uk Ice Ice Sculptures & Carvings Duncan Hamilton Ice Sculptors London UK Londinium.com London Business Directory 53 Hamilton Ice Sculptures http://academyoficecarving.com/top_300.php Academy of Ice Carving and Design Ice Carving Instruction 42 http://www.icesculpture.co.uk/ http://www.academyoficecarving.com/top_300.php Academy of Ice Carving and Design Ice Carving Instruction 44 http://www.icesculpture.co.uk/ http://www.arcticcentre.com/Suomeksi/TIEDEVIESTINTA/A rktisettietokannatjaportaalit/Lumijajaaosaaminen Linkkejä Arctic Centre Suomessa/Linkkeja 44 http://www.icescul http://www.icesculpture.co.uk/ pture.co.uk/ http://artedatarde.blogspot.com/2010/04/arte efemera.html 32 http://www.icescul http://www.icesculpture.co.uk/ pture.co.uk/ http://artedatarde.blogspot.com/2010_04_01_archive.html Arte da Tarde: Abril 2010 33 http://www.icescul http://www.icesculpture.co.uk/ pture.co.uk/ http://artedatarde.blogspot.com/2011/06/1bimestrede 2011.html Arte da Tarde: 1° Bimestre de 2011 33 www.icesculpture. co.uk http://www.icesculpture.co.uk/ http://cupcake mum.blogspot.com/2012_11_01_archive.html A Cupcake Mum: November 2012 33 Here http://www.icesculpture.co.uk/ http://egardens.blogspot.com/2010_08_01_archive.html GardenDesigns+more: August 2010 36 icesculpture http://www.icesculpture.co.uk/ http://esmilodonte.blogspot.com/2006/02/hacero deshacerellazo.html Lo que rodea a Esmilodonte : Hacer o deshacer el lazo 50 http://www.icesculpture.co.uk/ http://thedesignisgreen.blogspot.com/2010/04/111navy chairdiemeco.html The Design is Green: 111 Navy Chair di Emeco 27 42 Hamilton Ice Sculptures Hamilton Ice Sculptors Duncan Hamilton www.icesculpture. co.uk To Url http://www.icesculpture.co.uk/ Arte da Tarde: Arte Efêmera Rating http://www.icesculpture.co.uk/ http://trialstribulationsofabrummiemummy.blogspot.com/20 Trials & Tribulations Of A Brummie Mummy: How 12/11/howbuildperfectsnowmangiveaway.html The Build The Perfect Snowman & Giveaway www.icesculpture. co.uk http://www.icesculpture.co.uk/ http://www.catererdirectory.com/company/hamiltonice sculptorsltdlondongb Caterer and Hotel Keeper Directory Hamilton Ice Sculptors Ltd 32 Hamilton, Duncan http://www.icesculpture.co.uk/ http://www.cbel.com/sand_and_ice_sculptors/ 99 manually selected sites about Sand and Ice Sculptors 49 click here http://www.icesculpture.co.uk/ http://celebratered.com/ShowDetails.asp?id=591 CelebrateRed.com the asian wedding directory 51 click here http://www.icesculpture.co.uk/ http://celebratered.com/search.asp? types=yes&type=Fun+Ideas&type2=Ice+Sculptures Fun Ideas CelebrateRed.com the asian wedding directory 57 click here http://www.icesculpture.co.uk/ http://celebratered.com/search.asp? whichpage=2&pagesize=10&price=&search=&types=yes& type=Fun+Ideas&strSQL=SELECT+id%2Cname%2Ctype %2Cprice%2Cdescription%2Ccode%2Cdateadded%2Ccol Fun Ideas CelebrateRed.com the asian our%2Cregion%2Cgrapetype%2Cwinestyle%2Cfood%2Cb wedding directory ottlesize%2Cvintage%2Cproducer+FROM+products+WHE RE+%28+type+LIKE+%27Fun+Ideas%25%25%25%27++ %29+AND+onhold+%3C%3E+%27Yes%27+ORDER+BY+ price%2C+name 38 click here http://www.icesculpture.co.uk/ http://www.celebratered.com/ShowDetails.asp?id=591 CelebrateRed.com the asian wedding directory 38 click here http://www.icesculpture.co.uk/ http://www.celebratered.com/search.asp? types=yes&type=Fun+Ideas&type2=Ice+Sculptures Fun Ideas CelebrateRed.com the asian wedding directory 38 http://www.icesculpture.co.uk/ http://www.celebratered.com/search.asp? whichpage=2&pagesize=10&price=&search=&types=yes& type=Fun+Ideas&strSQL=SELECT+id%2Cname%2Ctype %2Cprice%2Cdescription%2Ccode%2Cdateadded%2Ccol Fun Ideas CelebrateRed.com the asian our%2Cregion%2Cgrapetype%2Cwinestyle%2Cfood%2Cb wedding directory ottlesize%2Cvintage%2Cproducer+FROM+products+WHE RE+%28+type+LIKE+%27Fun+Ideas%25%25%25%27++ %29+AND+onhold+%3C%3E+%27Yes%27+ORDER+BY+ price%2C+name 38 click here Most Important Links for www.theicebox.com This list shows the most important links to www.theicebox.com and lists the anchor text (link text) and exact page on the site that a link points to. It also shows the exact URL that the link is placed on along with the page title. A rating of each page is given. The higher the rating, the more important the page. Anchor Text To Url From Url Page Title http://www.fizzybrain.co.uk/roofsupplies.html Roof Supplies, links and free directory for Roof Supplies 44 http://theicebox.com/ https://www.vodkalugelondon.co.uk/category/faqs/ Faqs | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/contact/ Contact VodkaLuge.co.uk | Ice Luges for Parties & Events | Vodka Luge London 41 http://theicebox.com/ http://www.vodkalugelondon.co.uk/contact/ Contact VodkaLuge.co.uk | Ice Luges for Parties & Events | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/gallery/ Gallery | Vodka Luge London 41 http://theicebox.com/ http://www.vodkalugelondon.co.uk/gallery/ Gallery | Vodka Luge London 41 https://www.vodkalugelondon.co.uk/luges/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ http://www.vodkalugelondon.co.uk/luges/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/birthday weddingsanniversaries/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/casinoroyale/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/checkout/ Checkout | Vodka Luge London 41 http://theicebox.com/ http://www.vodkalugelondon.co.uk/luges/checkout/ Checkout | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/christmasand festiveparties/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/coolicyadd ons/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/henstag parties/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/notsureshow mealltheluges/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ http://www.vodkalugelondon.co.uk/luges/notsureshow mealltheluges/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/partypacks Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ https://www.vodkalugelondon.co.uk/luges/partypacks/ Vodka Luges UK Ice Luges for Birthday Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 http://theicebox.com/ Vodka Luges UK Ice Luges for Birthday https://www.vodkalugelondon.co.uk/luges/themedparties/ Parties, Christmas Parties & Events within Greater London | Vodka Luge London 41 The Ice Box, ice sculpture, ice http://theicebox.com/ design and ice art specialist http://theicebox.com/ Rating How do we use keyword data? For this insights report into the online ice sculptures industry, we have collected general keyword data and have also identified the keywords which are used within links for sector's top competitors. This data is used to identify the biggest players within the ice sculptures industry, based on their content and link profiles. A great site is made up of wellwritten content, good social media coverage and a highquality link campaign. Links must relate to the ice sculptures industry in some way in order for sites to develop greater keyword reach. This is easy to see from the data and visualisations that we have included in this section. What will I get from this section? Further on, you will find a circle graph that details the keyword reach of each of your competitors within the ice sculptures industry. We have benchmarked this data to provide you with a clear and concise reading of the results, so you can see exactly where you stand compared to your competitors. You will also find a report on the best keywords per site, based on how much traffic they send to each site. Keyword Reach View The circle graph below includes the keyword reach of each of your competitors in the online ice sculptures industry. Good keyword reach enables you to increase your online presence, so that you can become the best of the best in your industry. By analysing the chart below, you will be able to find out who the key players are in your sector. 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com 16 12 13 15 14 4 11 3 5 10 1 2 9 6 7 8 Reach of Competing Websites Keyword reach is a very important factor where rankings are concerned, as it can help websites to draw in an increased number of visitors. Below, you will find a table that details the reach of each of the most important sites in the ice sculptures industry. The 'rank' column shows which sites are greater in size, according to search engines. The lower the rank number, the better is it for the site. Websites should strive for a higher number of organic keywords though, as this will allow sites to grow naturally and to target a wider audience. As you can see, the sites that are considered to be key contenders within the ice sculptures industry have a lower rank number, but a higher number of organic keywords. Site www.theicebox.com Rank Organic Keywords 69589 58 www.eskimoice.co.uk www.glacialart.com 63942 295326 35 28 www.passionforice.co.uk www.funkyice.co.uk 261706 170495 25 24 www.icesculptures.ltd.uk www.exquisiteice.co.uk 228098 242086 22 20 www.icecreations.co.uk www.inicedesigns.co.uk 287090 386485 19 18 www.iceagency.com www.globalicesculptures.co.uk 391406 165217 17 15 www.crystalicesculptures.co.uk www.icecarver.co.uk 552510 615905 8 6 177747 6 1012227 731967 3 2 www.icesculpture.co.uk www.theiceman.co.uk www.ukicesculptures.co.uk Highest Delivering Keywords Per Site Targeting the wrong keywords could be the undoing of even the best planned campaign. Sites that are able to target keywords with a higher search rate will, theoretically, receive a higher delivery rate. Below, you will find a table detailing the highest delivering keywords for each of the top contenders within the online ice sculptures industry. This is shown based on the keywords’ current and previous Google positions, along with the monthly search volume. For example, a site at #1 for a keyword with 500 searches per month would get more traffic than a site at position #4 for a keyword with 700 searches per month. www.funkyice.co.uk Keyphrase vodka luge Google Position Previous Google Position Monthly Search Volume 4 4 1900 ice luge wedding ice sculptures 5 2 5 2 590 140 vodka luge hire ice sculptures prices 2 1 2 1 140 110 ice sculptures for weddings vodka ice luge 2 2 2 3 90 90 vodka luges vodka fountain 4 2 4 2 70 70 vodka ice sculpture 2 2 70 www.globalicesculptures.co.uk Keyphrase Google Position Previous Google Position Monthly Search Volume ice sculptures ice sculpture 3 4 3 4 2400 480 ice sculptures uk wedding ice sculptures 8 4 7 3 140 140 wedding ice sculptures global ice sculptures 3 1 4 1 140 90 ice sculptures for weddings ice sculptures for weddings 4 3 6 5 90 90 ice sculptures for parties wedding ice sculpture 9 4 11 3 30 10 www.iceagency.com Keyphrase ice luge Google Position Previous Google Position Monthly Search Volume 4 4 590 ice sculpture ice delivery 20 16 0 20 480 210 wedding ice sculptures vodka luge hire 8 11 8 11 140 140 ice sculptures prices 7 9 110 ice sculptures for weddings ice luges 7 3 7 4 90 50 ice sculptures manchester vodka fountain hire 4 6 4 5 40 30 Highest Delivering Keywords Per Site Cont'd. www.icecarver.co.uk Keyphrase Google Position Previous Google Position Monthly Search Volume ice sculptures vodka luge 16 18 16 16 2400 1900 martin king ice sculptures uk 8 15 8 13 590 140 ice sculptures manchester vodka louge 6 19 12 0 40 30 www.glacialart.com Keyphrase Google Position Previous Google Position Monthly Search Volume ice sculptures ice luge 10 6 12 6 2400 590 ice sculpture ice bars 13 10 0 11 480 140 wedding ice sculptures ice sculptures uk 7 7 6 8 140 140 wedding ice sculptures ice sculptures for weddings 6 6 5 3 140 90 vodka luges ice sculptures manchester 5 3 5 3 70 40 www.passionforice.co.uk Keyphrase Google Position Previous Google Position Monthly Search Volume vodka luge ice luge 6 8 7 9 1900 590 vodka luge hire 3 3 140 vodka ice luge vodka ice sculpture 5 5 6 7 90 70 vodka fountain vodka luges 5 6 6 6 70 70 ice sculptures manchester vodka luge london 2 5 2 5 40 30 vodka fountain hire 4 3 30 Highest Delivering Keywords Per Site Cont'd. www.exquisiteice.co.uk Keyphrase Google Position ice sculptures vodka luge ice luge Previous Google Position Monthly Search Volume 19 11 19 11 2400 1900 9 0 590 ice sculpture ice sculptures for weddings 11 11 8 18 480 90 vodka ice luge vodka luges 11 9 10 7 90 70 vodka fountain ice luges 7 11 8 0 70 50 1 1 40 ice sculptures manchester www.eskimoice.co.uk Keyphrase eskimo Google Position 9 ice sculptures eskimo ice Previous Google Position Monthly Search Volume 9 8100 13 1 0 1 2400 1600 ice cubes buy dry ice 9 8 10 8 1000 880 dry ice uk ice blocks 7 4 7 6 880 260 ice delivery ice delivery 1 2 1 2 210 210 ice delivery london 1 1 170 www.crystalicesculptures.co.uk Keyphrase Google Position Previous Google Position Monthly Search Volume ice sculptures ice sculpture 12 12 13 15 2400 480 ice sculptures uk ice sculptures prices 17 5 17 5 140 110 ice sculptures for weddings vodka fountain 15 17 0 0 90 70 ice sculptures for parties 14 16 30 wedding ice sculpture 20 0 10 Highest Delivering Keywords Per Site Cont'd. www.ukicesculptures.co.uk Keyphrase ice sculptures Google Position 14 ice sculptures uk 13 Previous Google Position Monthly Search Volume 14 2400 12 140 www.icesculptures.ltd.uk Keyphrase ice sculptures Google Position 8 vodka luge ice sculpture Previous Google Position Monthly Search Volume 8 2400 10 9 10 10 1900 480 ice sculptures uk vodka luge hire 9 6 9 7 140 140 ice sculptures prices vodka ice luge 2 7 2 8 110 90 vodka luges vodka ice sculpture 11 3 0 3 70 70 4 4 70 vodka fountain www.icecreations.co.uk Keyphrase Google Position Previous Google Position Monthly Search Volume ice sculptures ice luge 7 15 7 0 2400 590 ice sculptures uk wedding ice sculptures 5 10 5 0 140 140 6 9 6 9 110 90 7 10 7 10 70 50 6 2 4 2 30 20 ice sculptures prices ice sculptures for weddings ice carving ice luges ice sculptures for parties ice carvings Highest Delivering Keywords Per Site Cont'd. www.inicedesigns.co.uk Keyphrase ice sculptures Google Position 18 Previous Google Position Monthly Search Volume 18 2400 vodka luge ice luge 9 18 9 10 1900 590 ice blocks ice sculptures uk 19 18 0 20 260 140 vodka ice vodka ice luge 14 12 17 19 90 90 vodka ice luge vodka louge 13 11 0 12 90 30 ice cubes delivery 11 20 10 www.theiceman.co.uk Keyphrase ice sculptures Google Position 20 ice sculptures uk ice sculptures prices 12 20 Previous Google Position Monthly Search Volume 20 2400 15 20 140 110 www.icesculpture.co.uk Keyphrase ice sculptures sculptors ice sculpture Google Position 4 Previous Google Position Monthly Search Volume 4 2400 11 2 10 2 720 480 ice sculptures london ice sculptures uk 6 4 7 4 320 140 ice sculpting 6 7 90 Highest Delivering Keywords Per Site Cont'd. www.theicebox.com Keyphrase ice bar Google Position 15 Previous Google Position Monthly Search Volume 14 8100 ice sculptures vodka luge 6 3 6 3 2400 1900 ice box ice luge 1 3 1 3 1300 590 6 11 6 13 480 320 ice delivery ice delivery london 3 2 3 2 210 170 ice sculptures for parties 1 1 30 ice sculpture dry ice suppliers Social Media Introduction Why is Social Media important? Social media usage has grown considerably in recent years. Nowadays, almost everyone is used to the act of liking, tweeting and plus oneing, and companies should be doing everything they can to tap into this. Social media can help companies to increase their brand awareness, and to bolster a site's search engine rankings. Being active on social networks can increase trust in your brand from a search engine's point of view, and it can also provide you with additional link building opportunities. By using social media to your advantage, you can encourage more and more visitors in the ice sculptures industry onto your site. What will I get from this section? This section looks to detail the number of social shares in the ice sculptures industry by site, so you can find out which of your competitors are firmly seated on the social media bandwagon. This section can also be used to find out more about why social media is so important within marketing, and why you should be making the most of it if you aren’t already. You will see how many of the companies we have highlighted as the industry players are using Facebook, Twitter, Google+ and other social networks. Social Media Data The following circle graph details the total number of social shares for each site. However, due to limitations set by social media platforms, we are only able to provide data on the number of social shares of the homepage for each site. Facebook, Twitter and Google+ shares and posts are included in this data. It is possible to estimate that the larger the circle is, the better the site's overall social media campaign will be. 1:www.funkyice.co.uk 2:www.globalicesculptures.co.uk 3:www.iceagency.com 4:www.icecarver.co.uk 5:www.glacialart.com 6:www.passionforice.co.uk 7:www.exquisiteice.co.uk 8:www.eskimoice.co.uk 9:www.crystalicesculptures.co.uk 10:www.ukicesculptures.co.uk 11:www.icesculptures.ltd.uk 12:www.icecreations.co.uk 13:www.inicedesigns.co.uk 14:www.theiceman.co.uk 15:www.icesculpture.co.uk 16:www.theicebox.com 3 5 4 6 7 1 8 2 9 10 11 14 12 13 15 16 Breakdown of Social Platform Shares To provide you with even more insight into the social media statistics of your competitors, here is a further breakdown of the social shares seen in the ice sculptures industry, this time segmented by social network. From this, you can find out which social platforms your competitors rely on the most, along with the ones that they are not prevalent on. Link Profiles of Competing Sites funkyice.co.uk globalicesculptu... iceagency.com icecarver.co.uk Shares/Likes glacialart.com passionforice.co... exquisiteice.co.uk eskimoice.co.uk crystalicesculpt... ukicesculptures.... icesculptures.ltd... icecreations.co.uk Tweets inicedesigns.co.... theiceman.co.uk icesculpture.co.uk theicebox.com Google +1's 0 75 150 # 225 300 Social Media Data If you find it easier to view data in a table, the following information will be of use to you. This table correlates the same data as in the previous graph. With this, you can see how successful your competitors are on the three big social networks Facebook, Twitter and Google+. This data has been collated based on the number of mentions on social media platforms which link back to the sites. Site www.iceagency.com Likes Tweets +1's 297 65 2 113 153 123 17 1 0 www.eskimoice.co.uk www.globalicesculptures.co.uk 76 29 9 44 1 0 www.theicebox.com www.icesculpture.co.uk 33 19 21 26 3 5 www.inicedesigns.co.uk www.icecreations.co.uk 31 23 12 6 0 0 www.passionforice.co.uk www.theiceman.co.uk 11 3 1 0 0 0 www.icecarver.co.uk www.icesculptures.ltd.uk 1 1 1 1 0 0 www.ukicesculptures.co.uk www.exquisiteice.co.uk 1 0 0 1 0 0 www.crystalicesculptures.co.uk 1 0 0 www.funkyice.co.uk www.glacialart.com Site Comparison Below, you will find an easytounderstand comparison between each of the companies included in this report. This will provide you with a better understanding of their performance and standing, so you can see which are your most important competitors. We have used four key performance indicators in order to rank each company links, reach, branded ratio and social mentions. These areas of expertise are then judged and given a resulting colour, with dark red showing a poor result and bright green equating to a good result. Site Links Reach Branded Ratio Social Mentions www.theicebox.com www.icesculpture.co.uk www.theiceman.co.uk www.inicedesigns.co.uk www.icecreations.co.uk www.icesculptures.ltd.uk www.ukicesculptures.co.uk www.crystalicesculptures.co.uk www.eskimoice.co.uk www.exquisiteice.co.uk www.passionforice.co.uk www.glacialart.com www.icecarver.co.uk www.iceagency.com www.globalicesculptures.co.uk www.funkyice.co.uk Poor Good Summary for www.funkyice.co.uk This section provides you with a general overview for www.funkyice.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.funkyice.co.uk is doing. Unique IP Links Social Shares BRAND www.funkyice.co.uk has a brand percentage of 27% LINKS REACH SOCIAL has 12 links Funky Ice has the lowest quantity of links this is one of the best sites in terms of keyword reach with 24 keywords the keyword reach of the site shows that many people enjoy the content and in turn it has developed some good links Funky Ice currently has 237 social shares (the highest number of social shares in the Ice Sculptures industry is 364) this social activity puts Funky Ice amongst the top players in the industry Historical Data on request Keyword Reach Summary for www.globalicesculptures.co.uk This section provides you with a general overview for www.globalicesculptures.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.globalicesculptures.co.uk is doing. Unique IP Links Social Shares BRAND www.globalicesculptures.co.uk has a brand percentage of 13% LINKS REACH has an average links profile with 37 links Global Ice Sculptures sits alongside the average players in the industry is average in terms of keyword reach with 15 keywords driving traffic with greater quality links and a better content strategy, the site could reach a greater audience from search engines SOCIAL has 73 social shares with some guidance, this social activity could be improved to make it the very best in the industry Historical Data on request Keyword Reach Summary for www.iceagency.com This section provides you with a general overview for www.iceagency.com, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.iceagency.com is doing. Unique IP Links Social Shares BRAND www.iceagency.com has a brand percentage of 29% LINKS REACH SOCIAL ranks in the top 30% position with 80 links Ice Agency is within the top 30% of the industry as it has a strong links profile 17 keywords show an average reach in the Ice Sculptures online because of a lack of quality links compared to the better sites in the industry, and average content the site doesnt reach as greater audience as it could the social shares of Ice Agency are the best in the Ice Sculptures industry with 364 shares Ice Agency needs to keep its social shares going to maintain its no.1 position Historical Data on request Keyword Reach Summary for www.icecarver.co.uk This section provides you with a general overview for www.icecarver.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.icecarver.co.uk is doing. Unique IP Links Social Shares BRAND www.icecarver.co.uk has a brand percentage of 7% LINKS REACH has an average links profile with 27 links Ice Carver has neither the lowest or the highest number of links with 27 (most links is 124) has a keyword reach of 6 keywords average content and a lack of good links from within the industry are not helping the site to reach its potential audience from search engines SOCIAL has 2 shares immediate attention is required to turn around the amount of social shares for Ice Carver Historical Data on request Keyword Reach Summary for www.glacialart.com This section provides you with a general overview for www.glacialart.com, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.glacialart.com is doing. Unique IP Links Social Shares BRAND www.glacialart.com has a brand percentage of 30% LINKS REACH SOCIAL Glacial Art has the greatest number of unique IP addresses with 124 links the links profile of this website means that it has the highest quantity of links www.glacialart.com is one of the driving forces in the industry with 28 keywords driving traffic one of the leading sites in terms of keyword reach, which denotes good content and links Glacial Art currently has 170 social shares (the highest number of social shares in the Ice Sculptures industry is 364) Glacial Art misses out on being the dominant force for social shares in the Ice Sculptures industry Historical Data on request Keyword Reach Summary for www.passionforice.co.uk This section provides you with a general overview for www.passionforice.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.passionforice.co.uk is doing. Unique IP Links Social Shares BRAND www.passionforice.co.uk has a brand percentage of 8% LINKS REACH Passion for Ice has 14 links Passion for Ice has one of the smallest link profiles in regards to quantity www.passionforice.co.uk is one of the best websites for keyword reach with 25 major keywords Passion for Ice has one of the best keyword reach profiles in the industry SOCIAL Passion for Ice has an average amount of social shares with 12 Passion for Ice could benefit from changing their approach to social media in the hopes in gaining more social shares Historical Data on request Keyword Reach Summary for www.exquisiteice.co.uk This section provides you with a general overview for www.exquisiteice.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.exquisiteice.co.uk is doing. Unique IP Links Social Shares BRAND www.exquisiteice.co.uk has a brand percentage of 9% LINKS REACH holds 24 links this has a smaller links profile in the industry with only 24 20 keywords means www.exquisiteice.co.uk’s reach is average in the industry the keyword reach that we see here is common within the industry. Making Exquisite Ice an average player in the industry online SOCIAL has 1 shares a change to Exquisite Ice's social media needs to be addressed immediately Historical Data on request Keyword Reach Summary for www.eskimoice.co.uk This section provides you with a general overview for www.eskimoice.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.eskimoice.co.uk is doing. Unique IP Links Social Shares BRAND www.eskimoice.co.uk has a brand percentage of 31% LINKS REACH ranks in the top 30% position with 59 links Eskimo Ice has a great links profile. However, there is room for improvement as they are not top www.eskimoice.co.uk is one of the driving forces in the industry with 35 keywords driving traffic Eskimo Ice is in the top 30% of the industry for keyword reach SOCIAL has 86 social shares Eskimo Ice could be the top of the industry for social sharing with a few tweaks Historical Data on request Keyword Reach Summary for www.crystalicesculptures.co.uk This section provides you with a general overview for www.crystalicesculptures.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.crystalicesculptures.co.uk is doing. Unique IP Links Social Shares BRAND www.crystalicesculptures.co.uk has a brand percentage of 15% LINKS REACH has 26 links Crystal Ice Sculptures sits alongside the average players in the industry has a keyword reach of 8 keywords here we see one of the smallest reaches in the industry with 8 SOCIAL has 1 social shares (the highest in the Ice Sculptures industry is 364) immediate attention is required to turn around the amount of social shares for Crystal Ice Sculptures Historical Data on request Keyword Reach Summary for www.ukicesculptures.co.uk This section provides you with a general overview for www.ukicesculptures.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.ukicesculptures.co.uk is doing. Unique IP Links Social Shares BRAND www.ukicesculptures.co.uk has a brand percentage of 11% LINKS REACH has an average links profile with 29 links UK Ice Sculptures has 29 links, which means that the links profile is average in relation to the industry as a whole has a keyword reach of 2 keywords this website has one of the lowest keyword reaches within the Ice Sculptures industry SOCIAL has 1 shares the amount of social shares for UK Ice Sculptures needs to be improved, otherwise it will not improve from its current standing Historical Data on request Keyword Reach Summary for www.icesculptures.ltd.uk This section provides you with a general overview for www.icesculptures.ltd.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.icesculptures.ltd.uk is doing. Unique IP Links Social Shares BRAND www.icesculptures.ltd.uk has a brand percentage of 16% LINKS has 32 links Ice Sculptures has neither the lowest or the highest number of links with 32 (most links is 124) REACH is average in terms of keyword reach with 22 keywords driving traffic Ice Sculptures has neither the lowest or the highest keyword reach with 22 (the highest keyword reach is 58) SOCIAL Ice Sculptures has 2 shares Ice Sculptures needs to change its approach to social media in order to get out of the bottom end of the Ice Sculptures industry Historical Data on request Keyword Reach Summary for www.icecreations.co.uk This section provides you with a general overview for www.icecreations.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.icecreations.co.uk is doing. Unique IP Links Social Shares BRAND www.icecreations.co.uk has a brand percentage of 3% LINKS has an average links profile with 30 links this is an example of an average links profile with 30 links (most links is 124) REACH 19 keywords show an average reach in the Ice Sculptures online Ice Creations has neither the smallest or the greatest keyword reach with 19 (most reach is 58) SOCIAL Ice Creations has an average amount of social shares with 29 this social sharing is middleoftheroad compared to the rest of the Ice Sculptures industry. More time dedicated to social media could help Historical Data on request Keyword Reach Summary for www.inicedesigns.co.uk This section provides you with a general overview for www.inicedesigns.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.inicedesigns.co.uk is doing. Unique IP Links Social Shares BRAND www.inicedesigns.co.uk has a brand percentage of 0% LINKS REACH has 5 links In Ice Designs has the lowest quantity of links 18 keywords means www.inicedesigns.co.uk’s reach is average in the industry this is an example of average keyword reach with 18 (most reach is 58) SOCIAL has 43 social shares the evidence provided by In Ice Designs social shares is that they have work to do to get towards the top of the Ice Sculptures industry Historical Data on request Keyword Reach Summary for www.theiceman.co.uk This section provides you with a general overview for www.theiceman.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.theiceman.co.uk is doing. Unique IP Links Social Shares BRAND www.theiceman.co.uk has a brand percentage of 0% LINKS REACH SOCIAL The Ice man has 2 links The Ice man has one of the smallest link profiles in regards to quantity has a keyword reach of 3 keywords average content and a lack of good links from within the industry are not helping the site to reach its potential audience from search engines The Ice man has 3 social shares (the top in the Ice Sculptures industry has 364 shares) with extra hours dedicated to a creating a social media calendar, The Ice man could get more social shares to put it amongst the top of the industry Historical Data on request Keyword Reach Summary for www.icesculpture.co.uk This section provides you with a general overview for www.icesculpture.co.uk, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.icesculpture.co.uk is doing. Unique IP Links Social Shares BRAND www.icesculpture.co.uk has a brand percentage of 9% LINKS REACH ranks in the top 30% position with 102 links Ice Sculpture is within the top 30% of the industry as it has a strong links profile has a keyword reach of 6 keywords visits from search engines would increase with a greater keyword reach. Better links and better site content would improve keyword reach SOCIAL Ice Sculpture has an average amount of social shares with 50 Ice Sculpture could benefit from changing their approach to social media in the hopes in gaining more social shares Historical Data on request Keyword Reach Summary for www.theicebox.com This section provides you with a general overview for www.theicebox.com, with all information detailed within this report for the site found in one place. This can help you to examine the results for this site in more depth, so you can find out precisely what www.theicebox.com is doing. Unique IP Links Social Shares BRAND www.theicebox.com has a brand percentage of 25% LINKS ranks in the top 30% position with 114 links the quality of links means that this website sits in the top 30% of the industry REACH this site has good keyword reach with 58 major keywords the links and content for www.theicebox.com appear to be strong by having a great keyword reach SOCIAL has 57 social shares this example of social sharing shows that The Ice Box is among the average companies in the Ice Sculptures industry Historical Data on request Keyword Reach Summary We have compiled this report in order to give you a chance to see a snapshot of the ice sculptures industry, with each of the key players in this industry mapped out based on their online presence. The companies included within this report are: www.funkyice.co.uk www.globalicesculptures.co.uk www.iceagency.com www.icecarver.co.uk www.glacialart.com www.passionforice.co.uk www.exquisiteice.co.uk www.eskimoice.co.uk www.crystalicesculptures.co.uk www.ukicesculptures.co.uk www.icesculptures.ltd.uk www.icecreations.co.uk www.inicedesigns.co.uk www.theiceman.co.uk www.icesculpture.co.uk www.theicebox.com We have found that both Glacial Art and The Ice Box have good inbound link profiles which, as we have explained, is essential for SEO. Meanwhile, Eskimo Ice and Glacial Art showcase good use of branded link texts, which is also important. The Ice Box offers the best keyword reach in the ice sculptures industry. From this result, we are able to deduce that the content and links that go back to this site are of a high quality. In terms of social media, Ice Agency and Funky Ice have the highest number of social shares from the top three social media platforms (Facebook, Twitter and Google+). With this report, you will be able to figure out what your marketing campaign is lacking, and how you can remedy this issue to ensure your brand becomes the best in the online ice sculptures industry. Thank you for taking the time to read this report. About OVG Online Ventures Group is a Manchesterbased digital marketing agency formed by industry experts. The founders of OVG each have years of experience within the marketing industry and have a wealth of successes behind them. Now, working together for the first time, they have created Online Ventures Group in order to pool their experience and resources to produce the North West’s best marketing agency. With their vast experience, they are highlyskilled in a number of areas, including search, social, PR and design and development, all of which OVG provides. OVG has already supplied a wide range of online businesses with its skills, to great effect. Thanks to the extensive team of experts that work at OVG, it is able to develop and implement innovative and effective marketing strategies in competitive sectors such as finance, property, fashion, recruitment and more. For more information: Web: http://www.onlineventuresgroup.co.uk Linkedin: http://www.linkedin.com/company/onlineventuresgroup Facebook: http://www.facebook.com/Onlineventures Twitter: https://twitter.com/ov_group Email: [email protected] Phone: 08448717291 Appendix Internet Activities Social networking proved to be the most popular activity among 16 to 24 year old Internet users in 2011, with 91 percent saying they took part in social networking on websites such as Facebook or Twitter. However, this was not an activity limited to the younger age groups, with almost one fifth (18 percent) of Internet users aged 65 and over indicating that they participated in social networking. Overall, social networking was more popular among women, at 60 percent, than men, at 54 percent. Men were more likely to participate in professional networking over sites such as LinkedIn in 2011, with 16 percent of male Internet users having used this online facility compared to just 9 percent of women. It was most popular among those aged 25 to 34, with 18 percent using these sites. Using the Internet to sell goods or services, for example via auction sites such as eBay, saw large growth in 2011. Over 12 million people, at 31 percent of Internet users, sold goods or services online, compared to 7.9 million (21 percent) in 2010. Just under half of those aged 25 to 34 (45 percent) used the Internet for this activity. Just over one in five (21 percent) Internet users made telephone or video calls online in 2011. This activity is one which is not dominated by a specific age group, with older age groups showing similar patterns of use to the younger age groups. Of those aged 65 and over, 17 percent used this technology, compared to 22 percent of those under 24. Internet Purchasing In 2011, 32 million people (66 percent of all adults) purchased goods or services over the Internet. This was an increase from 62 percent in 2010. Clothes/sporting goods were the most popular online purchase in 2011, with 46 percent of Internet users buying these items. Half of female Internet users (50 percent) purchased clothes/sporting goods online in 2011, the most popular purchase by women by some margin. While clothes/sporting goods were also the most popular purchase by men, at 43 percent of Internet users, this was closely followed by films/music at 40 percent. Those aged 65 and over were the only age group not to report clothes/sporting goods as the most popular purchase. Instead, 29 percent of Internet users in this age group favoured the online purchase of ‘other travel arrangements’ which includes flights, car hire and other transport tickets. Holiday accommodation was also popular, with over a quarter (26 percent) of this group using the Internet to book this. Users and nonusers At 2012 Q2, there were 42.52 million adults in the UK who had ever used the Internet, representing 84 percent of the adult population. The 7.82 million adults who had never used the Internet represented 16 percent of the adult population. There was a decrease, since 2012 Q1, of 298,000 adults (4 percent) who had never used the Internet and a decrease of 904,000 (10 percent) compared with a year earlier (2011 Q2). Age and sex Age has a sizeable effect on an individual's likelihood to engage with the Internet. Almost all adults aged 16 to 24 years (99 percent) had ever used the Internet (7.17 million people). In contrast, only 29 percent of adults aged 75 years and over had ever used the Internet, representing 1.33 million people. The 3.3 million nonusers aged 75 years and over made up 42 percent of the 7.82 million people who had never used the Internet at 2012 Q2. Table present estimates of Internet users and nonusers by age group and sex. The tables show that whereas Internet nonuse was relatively similar for males and females aged 16 to 64 years, Internet nonuse differed for adults aged 65 years and over. For example, whereas 32 percent of males aged 65 to 74 years had never used the Internet, the corresponding total for females was 42 percent, a difference of 10 percentage points. This difference grows to 13 percentage points for males and females aged 75 years and over. Internet users by age group (years) and sex, 2012 Q2 Regional Distribution The South East and London were the regions with the highest rate of Internet use with 88 percent of adults reporting that they had used the Internet. Northern Ireland had the lowest proportion of Internet users, at 77 percent. The estimate for Northern Ireland is markedly lower than all other regions, but is an increase on the estimate of Internet use in Northern Ireland produced at 2011 Q2, of 73 percent. All regions have shown an increase in Internet use over this period (2011 Q2 to 2012 Q2). Internet users by region, 2012 Q2 A mapping tool is available for viewing the 2012 Q2 results, by region and the UK as a whole. The mapping tool can be used to illustrate how, in each region, the number of people using the Internet has changed from 2011 Q2, as well as enabling comparison with other regions. Earnings The following graph presents a breakdown of Internet users and nonusers by gross weekly pay. Of those adults in employment whose gross weekly pay was less than £200 per week, 7 percent (355,000) had never used the Internet. Internet use has almost reached full coverage for those earning in excess of £500 a week, with Internet use around 98 to 99 percent for all adults with weekly pay rates above this level. Internet users and nonusers by gross weekly pay, 2012 Q2 Mobile Internet Connections There was significant growth in the adoption of mobile Internet technology over the previous 12 months, with an extra 6 million people using their mobile phone to access the Internet than reported in 2010. The rate of growth in the use of this technology was fastest among those aged 16 to 24, with Internet use over a mobile phone increasing from 44 percent to 71 percent over the previous 12 months. However, there have been notable increases across all age groups. Since 2009, when the measurement of mobile phone Internet use in this survey began, the number of women using mobile phones to access the Internet has more than doubled, from 18 percent of Internet users to 39 percent in 2011. Mobile Internet use via a laptop, tablet or other portable computer also proved popular in 2011, with 38 percent of Internet users using these mobile devices away from the home or workplace. Internet users who accessed via a mobile phone, GB, 2011 Wireless Hotspots There has been significant growth in the use of wireless (wifi) hotspots across Great Britain. In 2011, 4.9 million people, or 13 percent of Internet users, connected to wireless hotspots provided at restaurants, cafes, hotels, airports etc. The wide availability of these hotspots has encouraged large growth in use over recent years with a seven fold increase since the 2007 estimate of 0.7 million people. People using wireless hotspots, GB, 2011 Appendix data is sourced from the Office of National Statistics: http://www.ons.gov.uk/ons/index.html. About the Insights Team The Online Ventures Group Insights Team specialises in online data analysis and reporting. With staff having great knowledge of SEO, PPC and content strategies, alongside data analysis skills, we produce insightful reports on many online industry sectors within the United Kingdom. Our large collection of inhouse, UKfocussed online data allows us to understand much more than most marketing companies when it comes to promoting our clients online. Dave Stopher Head Of Products e: [email protected] t: 0844 871 7291 m: 0792 014 8209 Rionne Williams Head of Insights e: [email protected] t: 0844 871 7291 Disclaimer The information contained within this report is for reference purposes only. While every effort has been made to ensure that this report contains accurate data, the analysis is Online Ventures Group's own interpretation. Therefore, the company cannot be held liable for any subsequent business decisions implemented based on this data. The content of this marketing intelligence report remains the copyright of Online Ventures Group. Permission is given for the report to be circulated within your own business and networks, but its content cannot be reproduced without prior agreement.