Performance - Golden Glory Pharma Pte Ltd.

What PROLAB stands for… Performance Simplified.
PROLAB has been providing athletes of all levels with premium quality sports nutrition products
since 1989. As 2010 marked our 21st year in the business, we relaunched PROLAB with an
updated image that better targets our core consumer the "everyday athlete" with only the best
selling items of the entire line. This relaunch comes dynamic new packaging and improved taste
that helps the target consumers get more value for their dollars. All without a single compromise
in quality.
During 2010, we will launch an extensive campaign more impactful ad's like you have never seen
before from PROLAB.
PROLAB- Yesterday, Today, Tomorrow
Re-Launch Strategy
• “Performance Simplified” – PROLAB takes the guesswork out of selecting your supplements
• Target: “The Everyday Athlete”- Primary focus is 16-24 year old males who are new to sports
nutrition supplements looking to improve their sports performance and/or build muscle &
increase strength. Target segments include: high school athletes (4 Million+) & college athletes
(400K+)
• Positioning: “Performance Simplified”. Leverage the 20+ year heritage of the brand to deliver
quality products and help new consumers achieve their goals by simplifying supplement
selection
• Packaging: Dynamic new package design gives PROLAB a bold new look that embodies the
hardwork ethic of the everyday joe. Product copy has been simplified to help new consumers
select the products they need more easily.
• Improvements: Taste profiles have been significantly improved across the line and flavor
selection has been streamlined.
The Old Look of PROLAB
Launch Product Line
July 2010
PRODUCT
FLAVORS
SIZES
TOTAL SKUs
3.8lb, 10lb
2lb, 5lb
2lb
2lb
6
6
3
3
N/A
N/A
N/A
N/A
N/A
N/A
N/A
300g+300g, 1000g
300g+100g, 1000g
150-ct, 325-ct Tablets
200-ct Softgels
180-ct Capsules
240-ct Capsules
60-ct Capsules
2
2
2
1
1
1
1
N/A
N/A
N/A
N/A
N/A
100-ct Tablets
90-ct Tablets
60-ct Tablets
120-ct Capsules
12-oz Liquid
1
1
1
1
1
33
Protein
N-Large2
Pure Whey Protein
Advanced Pure Whey
Whey Isolate
Performance
Creatine Monohydrate
Glutamine Powder
Amino 2000
Amino Gel-Caps
BCAA Plus
Beta Alanine Extreme
Horny Goat Weed
Weight Management
Caffeine 200mg
Cuts II Gold
Advanced Caffeine
Thermo Fire
L-Carnitine
Total
Chocolate,
Chocolate,
Chocolate,
Chocolate,
Vanilla,
Vanilla,
Vanilla,
Vanilla,
Strawberry
Strawberry
Strawberry
Strawberry
Proteins
3.8 lb. and 10 lb. tubs
Vanilla, Chocolate and Strawberry
2 lb. and 5 lb. tubs
Vanilla, Chocolate and Strawberry
Also Available: Whey Isolate 2lb. & Advanced Pure Whey 2lb.
Nothing But the Best – The WPC-80 Factor
• PROLAB’s protein products are formulated with only WPC-80
whey protein concentrate
‣ One of the highest grades of whey protein concentrate on the market
‣ Specialized processing protects the fragile, bioactive microfractions
‣ Yields 80% protein per serving (by mass)
‣ Efficient digestion and conversion into amino acids
‣ Low in lactose
• You get what you pay for
‣ Lower priced, lower quality products may contain as low as WPC-34
‣ The lower the grade, the less readily it is absorbed and utilized by the body
Protein- The Cornerstone of Nutrition
PRODUCT
KEY NUTRIENTS
BASIC BENEFITS
GREAT FOR
N-Large2
WPC-80 Whey protein concentrate, high and
low-glycemic carbohydrate blend, sodium
and potassium
High calories for the “hard-gainer” with 86g
of carbs for post-workout glycogen
replenishment and 52g of protein to support
muscle mass
“Hard-gainers” and larger athletes seeking to
maximize pure mass gains
Pure Whey
22g WPC-80
Glutamine Peptides
High-quality, undenatured whey protein
concentrate that is easily digested and
broken down into amino acids to support
repair and growth
Anyone needing a no-nonsense, costeffective source of high quality protein to
support recovery, repair and lean mass
development
Whey Isolate
Low-temperature processed, cross flow
microfiltered whey isolate with digestive
enzymes (Amylase, Lactase, Lipase,
Cellulase, Neutral Protease)
Super-high purity and quality, boosts
glutathione for immune function, digestive
enzymes to promote complete nutrient
utilization
Those seeking an ultra-pure, highly
digestible and bioavailable form of protein to
support the immune system and healthy,
lean mass
Advanced Pure Whey
WPC-80 Whey protein concentrate, Lowtemperature processed, cross flow
microfiltered whey isolate , Glutamine
Peptides
Ultra pure protein blend that is easily
digested for efficient utilization , supports
repair and growth, boosts glutathione for
immune function
Anyone looking for a superior quality protein
with high digestibility to maximize muscle
repair, reduce muscle loss, and support lean
muscle development
Performance
150 ct. tablets
400 grams
325 ct. tablets
1,000 grams
Performance
Creatine Monohydrate Powder
•
Made with CreaPURE® creatine
monohydrate powder
•
Optimizes burst strength
‣
300g + 300g, 1000g
Sprints, weight lifting
•
•
Increases lean mass
•
A “staple” product to support overall strength
Helps delay muscle fatigue for longer bouts of
high intensity training
Performance
Glutamine Powder
‣ Supports maximum muscle development by
helping prevent muscle breakdown
‣ Drives explosive muscle power
‣ Speeds recovery between sets
‣ Supports immune function
400g, 1000g
BCAA Plus
‣ High potency formula comprised of the three
essential Branched Chain Amino Acids, L-Leucine,
L-Valine and L-Isoleucine
‣ Aids in the prevention of muscle catabolism
‣ Supports growth and speeds recovery
180-ct Capsules
Performance
Amino 2000
‣ High potency formula providing 2,000 mgs of 18 Lform amino acid
‣ Helps to preserve lean muscle mass
‣ Supports recovery
Amino Gel-Caps
150-ct & 325-ct Tablets
‣ A complete spectrum of 20 essential and nonessential amino acids in easy to swallow gel-caps
‣ Helps prevent catabolism and promote anbolism
‣ Supports recovery
200-ct Softgels
Performance
Beta Alanine Extreme
‣ Made with Carnosyn® Beta Alanine
-
The purified form of beta alanine clinically
shown to increase muscle carnosine
‣ Dose calibrated in divided doses for
improved tolerance with maximum
retention
‣ Helps to significantly delay muscle
fatigue
240-ct Capsules
Horny Goat Weed
‣ Maximize energy, circulation and libido
‣ A potent, exclusive blend comprised of Maca
Extract, Tribulus Terrestris Extract, Ginkgo Biloba
Extract and Yohimbe Extract
60-ct Capsules
Weight Management
Caffeine
Thermo Fire®
Advanced Caffeine™
100-ct Tablets
120-ct Capsules
60-ct Tablets
Weight Management
Caffeine
‣ 200mg of pure, energizing caffeine with
zero added sugars or calories to support
intense training sessions without
compromising dietary goals
-
Increase energy
Burn calories
Enhance mental focus
100-ct Tablets
Advanced Caffeine
‣ Pure, energizing caffeine from all natural sources
‣ All natural blend
-
Green Coffee Extract
White Tea Extract
Kola Nut Extract
Guarana Extract
Green Tea Extract
Chocomine®
60-ct Tablets
Weight Management
Thermo Fire
‣ Supports energy and sharp mental focus
for peak performance while maximizing
fat burning
‣ A powerful blend
-
Guarana, Advantra Z Citrus Aurantium,
Evodia (Evodiamine), Green Tea Extract
120-ct Capsules
L-Carnitine
‣ A convenient, potent dose of the amino acid
L-Carnitine
‣ The one-two punch
12-oz Bottle
L-Carnitine and Pantothenic Acid (Vitamin B5)
Weight Management
NEW! Cuts II Gold
• Achieve a lean chiseled physique with this
premium lipotropic formula that targets
energy metabolism to help prime the body
to burn fuel
‣ L-Carnitine
-
Helps to “shuttle” fats deep into cells, the
“fat-burning factories”
‣ Chromium Picolinate
-
Helps optimize carbohydrate and fat
metabolism for efficient nutrient utilization
‣ Helps reduce excess water
90-ct Tablets
“Dream Big Campaign”