the programme

ASIA
PACIFIC
2015
Singapore / 17-19 May
A
sia Means Business
So What’s New?
Programme
ESOMAR Corporate and Individual members’ names in blue
2 | ASIA PACIFIC 2015
WORKSHOPS | 3
ASIA PACIFIC
2015
WORKSHOPS
For the 16th edition of our annual marketing and
research Asia Pacific event the focus is on the
business value of insights with a sharp lens on
THE NEW.
Workshops 09.00 - 17.00
ADVANCED SURVEY DESIGN
Would You Like to Become a
Bonsai Survey Design Master?
QUALITATIVE RESEARCH
New Demands Need New
Approaches
We are happy to welcome you to Singapore,
ranked #1 by the World Bank in their ‘Ease of
Doing Business Index’ providing the perfect
backdrop for a regional networking event that’s
geared to doing business.
Learn how you can use think­
ing taken from the world of
advertising, script writing, gaming
and behavioural science to write
and design better surveys.
A lot has happened in the
world of qualitative research.
New technologies open new
possibilities, online techniques
complement the classic offline
approaches and a new type of
consumer requires different
types of exploration and analysis.
PROGRAMME COMMITTEE
Francis Che
(Committee Chair)
Head of Insights Strategy &
Research, APAC, Yahoo!, Taiwan
Gemma Calvert
Founder, Neurosense Group,
Singapore and Fellow, Institute
on Asian Consumer Insight
(ACI), Singapore
Joan Koh
Managing Director - Singapore
& Malaysia, The Nielsen
Company, Singapore and
President of the Market
Research Society Singapore
VENUE
Marina Bay Sands
10 Bayfront Avenue
Singapore 018956
P: +65 6688 8868
F: +65 6688 0299
John Smurthwaite
ESOMAR APAC Ambassador
and Chairman, TNS, Malaysia
Shunichi Uchida
CEO, Ipsos K.K., Japan
Sunita Venkataraman
Director Market Insights &
Strategy, Asia Pacific and Japan,
Intel Corporation, Singapore
Vijay Raj
Vice President, CMI, Research
Innovation, Media and Shopper
Insights, Unilever , Singapore
Sunday 17 May
This is an advanced survey
design workshop where you
can get up to speed with the
latest survey design techniques
and learn how you can apply
them in your own research.
Intermediate to Advanced
level
Workshop Leader
Jon Puleston , Vice President
of Innovation, Lightspeed GMI ,
UK
This practical hands-on work­
s­hop will provide food for
thought, inspiration and concrete
tips to get the most from your
qualitative practice in a changing
research environment.
Intermediate to Advanced
level
Workshop Leader
Sven Arn , Managing Director
and Partner, Happy Thinking
People, Germany
Join the ESOMAR Group
on LinkedIn
Find ESOMAR on Facebook
Follow ESOMAR on Twitter
#esomar
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
4 | ASIA PACIFIC 2015
PROGRAMME | 5
PROGRAMME
Sunday
17 May
16.00 - 19.00
CONFERENCE REGISTRATION
16.00 - 20.00
EXHIBITION
17.30 - 19.00
RE-RECEPTION DISCUSSIONS
P
(IN PARALLEL)
Discussion 1
Power of Partnerships
The business value of strong client/agency
relationships
Alastair Liptrot , Simplot, Australia
Discussion 2
Singapore Spotlight
Our hopes and dreams for Singapore as a
creative hub
Panel arranged by MRSS – Market Research
Society Singapore
18.45 - 19.00
19.00 - 20.00
IRST TIMERS TOUR
F
Whether you’re new to ESOMAR, new to the
region, new to the event - we’re happy to take
you on our ‘first timers’ tour
Welcome reception in exhibition area
Monday 18 May
08.00 - 09.00 CONFERENCE REGISTRATION
08.45 - 09.00
Energiser!
09.00 - 09.10
OPENING
Laurent Flores , ESOMAR President
09.10 - 09.20
WELCOME
Greg Coops , ESOMAR Representative for
Singapore
09.20 - 09.30
Introduction to programme
Francis Che, Programme Committee Chair
ESOMAR Corporate and Individual members’ names in blue
WHAT’S NEW, WHAT’S NEEDED,
WHAT’S NEXT?
09.30 - 09.35 Introduction by session chair
unita Venkataraman, Intel Corporation,
S
Singapore
09.35 - 09.55
BUSINESS ISSUE
The Internet of Things Will Make the
Connected Life a Reality
Is this the tipping point for the research
industry’s transformation from analogue to
digital?
Chris Riquier , TNS, Singapore
Matthew Smith, Cisco, Hong Kong
09.55 - 10.15
BUSINESS ISSUE
5 Trends Shaping Customer Insights in 2020
Instant insights, solid solutions in Asia
Dirk Huisman , SKIM , Netherlands
Robin deRooij , SKIM , Singapore
10.15 - 10.25
Discussion
10.25 - 10.30
SPONSOR FAST TRACK
10.30 - 10.40
LET’S NETWORK!
Pravin Shekar , krea, India
10.40 - 11.10
Networking break
11.10 - 11.15
KEYNOTE
Introduction to Keynote
John Smurthwaite , ESOMAR APAC
Ambassador and TNS, Malaysia
11.15 - 11.45
KEYNOTE SPEAKER
merging Trends in the Use of Big Data in
E
Research
Himanshu Jha, Yahoo!, Singapore
11.45 - 11.55
Q&A
ESOMAR Corporate and Individual members’ names in blue
6 | ASIA PACIFIC 2015
PROGRAMME | 7
PROGRAMME
11.55 - 12.00
INNOVASION
Introduction by session chair
John Smurthwaite , ESOMAR APAC
Ambassador and TNS, Malaysia
12.00 - 12.20 BUSINESS ISSUE
Southeast Asia. See Tomorrow, Today
How to achieve breakthrough through cocreation & lean innovation
Tobias Puehse, The Nielsen Company, Singapore
12.20 - 12.40 NEW GROUND RESEARCH
Innovation Inspiration from the World
Without Web (wWw)
Identifies qualities of life in the wWw that are
disappearing fast and proposes ways to use
them as a springboard to drive innovation
Christine Tan, Toluna, Singapore
David Jeffs, Yahoo!, Singapore
Martin Anso, ORC International, Singapore
Melissa Gill, SingTel, Singapore
Samy Mardolker, ORC International, Singapore
Smitha Kuppa, ORC International, Singapore
Tony Salvage , ORC International, Australia
12.40 - 12.50
Discussion
12.50 - 13.00
OING BUSINESS IN ASIA: ESOMAR
D
REPRESENTATIVES APAC TOUR
13.00 - 14.15
Lunch
WHAT’S NEW IN ASIAN RESEARCH? PART 1
14.15 - 14.20
Introduction by session chair
Vijay Raj, Unilever , Singapore
14.20 - 14.40 RESEARCH APPLICATION
Discovering Brand Impact
Sifting through all the noise of chatter to find
insights that are actionable
Henry Cheang , Potentiate, Australia
Stephen Paton, AGL Energy, Australia
14.40 - 15.00
CASE STUDY
Mobile Messaging Apps. 800+ Million
Captive Consumers For Real Time Insight
Improving the understanding of consumer
behaviour through real time data acquisition
Mark Sismey, MMR Shanghai (Consulting), China
Navin Williams , MobileMeasure, China
Pippa Bailey, MMR Research Worldwide, UK
Simon Harris, MMR Shanghai (Consulting), China
Siobhan Churchill, MobileMeasure, China
15.00 - 15.20 NEW GROUND RESEARCH
Modern Killer Disease Uncovered
Mobile research on the path to diabetes:
A new way of surveying China’s contemporary
healthcare threat
Nico Jaspers , Dalia Research , Germany
Wander Meijer , Rapid Asia, Hong Kong
15.20 - 15.35
Discussion
15.35 - 16.15
Networking break
ASIA MEANS BUSINESS
16.15 - 16.20
Introduction by session chair
Joan Koh , The Nielsen Company, Singapore
16.20 - 16.40 CASE STUDY
Measuring Pricing Power of a Global Brand
in an Asian Market
Don Sexton, Columbia University, USA
Kamal Sen, Cogitaas AVA, Singapore
Ruchira Jain, PepsiCo, India
Venu Gorti, Cogitaas AVA, Singapore
16.40 - 17.00 RESEARCH APPLICATION
Spreading A Common Tongue
Embedding an integrated consumer segmentation
system to power business strategy
Alena Rossini, Millward Brown, Singapore
Desmond Chan, Celcom Axiata, Malaysia
Kalidas Ashok, MaPs, India
Laurenz Koehler, Duxton Consulting, Singapore
Phong Huynh, Millward Brown, Singapore
17.00 - 17.15
ESOMAR Corporate and Individual members’ names in blue
Discussion
ESOMAR Corporate and Individual members’ names in blue
8 | ASIA PACIFIC 2015
PROGRAMME | 9
PROGRAMME
17.15 - 17.25
LET’S NETWORK!
Pravin Shekar , krea, India
17.25 - 18.10
TALK SHOW
Turning Data and Asian Consumer Insights
into Action
Talk Show Host
Gemma Calvert, Institute on Asian Consumer
Insight (ACI), Singapore
Guests
Chris Neo, L’Oréal, Singapore
James Parsons, Flamingo, UK
Martin Roll, Author and Brand Consultant,
Singapore
Rinita Singh, Quantum, Singapore
18.10 - 18.15
18.15 - 19.15
HIGHLIGHTS
Francis Che, Programme Committee Chair and
Yahoo! Taiwan
Laurent Flores , ESOMAR President
Finn Raben , ESOMAR Director General
NETWORKING DRINKS
Sponsored by
Tuesday
19 May
THE NEW ASIAN NORMAL
09.00 - 09.05 Introduction by session chair
Gemma Calvert, Institute on Asian Consumer
Insight (ACI), Singapore
09.05 - 09.25 BUSINESS ISSUE
The Emergence of “I” in Indonesia
Understanding how Indonesia is slowly
moving from a collective, conformist to a more
individualist, assertive society
Monica Cravenetya, DEKA Marketing Research ,
Indonesia
Satish Pai, DEKA Marketing Research , Indonesia
09.25 - 09.45
DISCUSSION PIECE
Shedding the Chastity Belt
The beginnings of the Indian sexual revolution
Farah Bashir, Loewe Lintas, India
Karan Kumar, ITC, India
Poonam Kumar, TNS APAC, India
09.45 - 10.05 NEW GROUND RESEARCH
I Speak Therefore I Am?
Examining how language affects thinking in the
Chinese diaspora
Pete Cape , SSI, UK
10.05 - 10.20
Discussion
10.20 - 10.25
LET’S NETWORK!
Pravin Shekar , krea, India
10.25 - 10.55
Networking break
WHAT’S NEW IN ASIAN RESEARCH?
PART2
10.55 - 11.00
ESOMAR Corporate and Individual members’ names in blue
Introduction by session chair
Vijay Raj, Unilever , Singapore
ESOMAR Corporate and Individual members’ names in blue
10 | ASIA PACIFIC 2015
PROGRAMME | 11
PROGRAMME
11.00 - 11.20
CASE STUDY
Powerfully Passive
Pre-testing TV programmes with biometric
measurements
Alice He, GfK , China
Ashok Sethi , GfK , China
Qun Ge, Jiangsu Broadcasting Corporation, China
Yaxin Weng, Jiangsu Broadcasting Corporation,
China
11.20 - 11.40
NEW GROUND RESEARCH
Conceptual Closure
The impact of event boundaries on long-term
memory encoding and advertising effectiveness
Geoffrey Nield, Neuro-Insight, Australia
Peter Pynta, Neuro-Insight, Australia
Richard Silberstein, Neuro-Insight, Australia
Shaun Seixas, Neuro-Insight, Australia
14.40 - 14.45
14.45 - 15.15
THE ESOMAR FOUNDATION
Finn Raben , ESOMAR
Networking break
AGILE ASIA
15.15 - 15.20
Introduction by session chair
John Smurthwaite , ESOMAR APAC
Ambassador and TNS, Malaysia
15.20 - 15.40 METHODOLOGICAL
Moving Boldly into the Future
A look at how qualitative market research is
advancing via technology
Dan Foreman , YouEye, UK
Kyle Henderson, YouEye, USA
11.40 - 12.00
CASE STUDY
Getting The Full Picture
Understanding moms’ online behaviour
Carlos Ochoa , Netquest , Spain
Joaquim Bretcha , Netquest , Spain
Mauro Fusco, Millward Brown, Brazil
Pepe Tomàs, Netquest , Spain
15.40 - 16.00 NEW GROUND RESEARCH
Coca-Cola’s Agile Research Adventure
Implementing an agile research programme in
Asia
Cherry Warisara Bergholdt, The Coca-Cola
Company , Singapore
Pete Cape , SSI, UK
Ron Gailey , The Coca-Cola Company , Thailand
Stephen Phillips, ZappiStore, UK
12.00 - 12.15
Discussion
16.00 - 16.10
Discussion
16.10 - 16.15
Introduction to Keynote
Francis Che, Programme Committee Chair and
Yahoo! Taiwan
12.15 - 12.30What You Should Know About Online
Samples
Reg Baker , Market Research Institute
International, USA and Consultant to the
ESOMAR Professional Standards Committee
12.30 - 13.45
Lunch
13.45 - 13.50
MASTERCLASS
Introduction by session chair
Shunichi Uchida , Ipsos K.K., Japan
13.50 - 14.40 Globally Irrational, Locally Rational?
Localising behaviourial economics for the Asian
market
Elina Halonen, The Irrational Agency, UK
ESOMAR Corporate and Individual members’ names in blue
16.15 - 16.55
CLOSING KEYNOTE SPEAKER
Catch Trends - Measure Ads
A look into innovative market research that our
future selves will use
Taylan Yildiz, Google, USA
16.55 - 17.15
CLOSING AND AWARDS
Programme summary
Francis Che, Programme Committee Chair
Closing & Awards
Laurent Flores , ESOMAR President
17.15 - 17.45
Farewell drinks
ESOMAR Corporate and Individual members’ names in blue
12 | ASIA PACIFIC 2015
SPONSORS AND PARTNERS | 13
SPONSORS AND
PARTNERS
We would like to thank our sponsors, partners
and those who have provided their services,
expertise and support to make this year’s
Asia Pacific conference a success.
ESOMAR LATIN AMERICA Partner 2015
Netquest
Elisabet Lleyda
Nexus I Building, c/
Gran Capitán, 2-4,
08034 Barcelona
Spain
Phone: +34 93 205 00 63
Email: [email protected]
Website: www.netquest.com
Netquest is the leading online fieldwork provider for the market
research sector in Latin America, Spain and Portugal, with
more than 700,000 consumers in 21 countries. We are the first
online panel certified with the ISO 26362 Standard providing
declarative and behavioural integrated data solutions. What is
more, our panels are recruited “by invitation only” and managed
locally by country experts in Latin America and Iberia. The final
goal is to be the Latin American consumer’s voice in the world,
the company par excellence for any researcher who wishes to
obtain reliable data in the region.
For more information, visit www.netquest.com/en/
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
14 | ASIA PACIFIC 2015
SPONSORS AND PARTNERS | 15
SPONSORS AND
PARTNERS
ESOMAR EMEA Partner 2015
Future Talent Sponsor
Lightspeed GMI
Siddhartha Dutta
78 Amoy Street, #04-00
Singapore
Phone: +65 6692 1900
Email: [email protected]
Website: www.lightspeedgmi.com
Quality-seeking researchers, marketers and brands choose
Lightspeed GMI as their trusted global partner for digital
data collection. Our innovative technology, proven sampling
methodologies and operational excellence facilitate a deep
understanding of consumer opinions and behaviour. From
award-winning survey engagement to fieldwork management,
we add value at every stage of the research process.
These, along with a full suite of data collection services including
mobile surveys, custom panels and communities, specialty
panels and observed digital behaviour and ad tracking, provide
the industry’s most complete and highest-quality portfolio for
conducting online research.
SSI
Oleg Safine
Level 11, 131 York Street
Sydney NSW 2000
Australia
Phone: +61 2 8020 2616
Email: [email protected]
Website: www.surveysampling.com
SSI is the premier global provider of data solutions and technology
for consumer and business-to-business survey research,
reaching respondents in 100+ countries via Internet, telephone,
mobile/wireless and mixed-access offerings. SSI staff operates
from 30 offices in 21 countries, offering sample, data collection,
CATI, questionnaire design consultation, programming and
hosting, online custom reporting and data processing. SSI’s 3,600
employees serve more than 2,500 clients worldwide.
For more information, visit: www.surveysampling.com
For more information, visit www.lightspeedgmi.com
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
16 | ASIA PACIFIC 2015
SPONSORS AND PARTNERS | 17
SPONSORS AND
PARTNERS
Bronze Sponsor
INTAGE ロゴマーク
Confirmit Ltd
Rebecca Woollard
Blue Fin Building, 110 Southwark,
London, SE1 0SU
United Kingdom
Phone: +44 2 030 539 333
Email:
[email protected]
Website: www.confirmit.com
Confirmit enables organisations to develop and implement voice
of the customer, employee engagement and market research
programmes that deliver insight and drive business change.
Confirmit’s clients create multi-channel, multi-lingual feedback
and research programmes that engage customers, empower
employees, deliver a compelling respondent experience, and
provide high Return on Investment.
Confirmit has a solid foundation of over 30 years’ experience
in listening to your requirements and developing software for
all sizes of market research organisations. As a result, we
understand your business and offer solutions that allow you
to deliver high quality, fast, and cost-effective market research
results.
For more information, visit www.confirmit.com
ESOMAR Corporate and Individual members’ names in blue
基本型
小サイズ型
Bronze Sponsor
INTAGE HOLDINGS Inc.
Tomo Kawaguchi
INTAGE Akihabara Bldg.,
3 Kanda-Neribeicho, Chiyoda-ku,
Tokyo 101-0022
Japan
Phone: +81 3 5294 8244
Email: [email protected]
Website:
www.intageholdings.co.jp/english/
INTAGE is the largest marketing research group in Japan. We
harness our innovative marketing research solutions and system
solution technologies to partner with clients in a broad range of
industries, providing the actionable intelligence needed to make
effective strategy and marketing decisions throughout Asia and
around the world.
With decades of experience, our professionals and experts
leverage cutting-edge technology platforms in mobile frontiers
and analytics to integrate local insights from this dynamic, everchanging, diverse market.
For more information, visit:
www.intageholdings.co.jp/english/
ESOMAR Corporate and Individual members’ names in blue
18 | ASIA PACIFIC 2015
SPONSORS AND PARTNERS | 19
SPONSORS AND
PARTNERS
Bronze Sponsor
Networking and Event Bag Sponsor
AIP Research and Consulting
Pte. Ltd.
Alfred Chin
152 Beach Road, #13-01, The
Gateway East, Singapore 189721
Singapore
Phone: +65 6735 1987
Email: [email protected]
Website: www.aip-global.com
AIP continues to be the leading online fieldwork agency in Asia.
AIP recruits and manages proprietary panels in 12 countries
across Asia. Our proprietary panels are actively managed to the
highest global standards - when running research using panels
from AIP you have the peace of mind in knowing who recruited
and managed your respondents. Combined with our dedicated
multi-national/lingual consultants who are specialised in global
projects – AIP ensures your survey is asking the right questions,
to the right people, in the right language.
Research Now
Jezx Ho
02-01, 68 Circular Road
Singapore 049422
Singapore
Phone: +65 6513 9366
Email: [email protected]
Website: www.researchnow.com
Research Now is a leading global online sampling and data
collection company.
We give you access to over 6 million quality respondents around
the world, with an incredible breadth and depth of market
information. Our full set of services enables you to access the
minds of consumers, business professionals and hard-to-reach
audiences.
For more information, visit: www.researchnow.com
For more information, visit: www.aip-global.com
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
20 | ASIA PACIFIC 2015
SPONSORS AND PARTNERS | 21
SPONSORS AND
PARTNERS
Lanyard Sponsor
Media Partners
100% f ieldwork
For more information, please visit www.qpa.co.id
For more information, visit www.asia-research.net
Twitter Wall Powered by
For more information, visit www.lumiinsight.com
For more information, visit www.esomar.org/researchworld
In Cooperation with
For more information, visit www.mrssingapore.org.sg
For more information, visit rwconnect.esomar.org
Global Media Partners
Official knowledge partner
For more information, visit www.euromonitor.com
With award-winning online services, publishing and conference
divisions, Warc is the leading supplier of information, knowledge,
insight and data to the global marketing, advertising, media and
research communities.
For more information, visit www.warc.com
For more information, visit www.research-results.vom
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
22 | ASIA PACIFIC 2015
CHAPTER TITLE | 23
PARTNERS
Event Partners
For more information, visit www.ct-group.com/eu/en
For more information, visit www.marinabaysands.com
NETWORK | STAY CONNECTED |
STAY UPDATED | RATE SPEAKERS |
ALL ON YOUR MOBILE
The APAC 2015 Mobile app allows you to network with everyone at the
conference! Just click on the NETWORK button and connect with fellow
#mrx enthusiasts.
You loved a presentation? Give us your vote! Just click on the SURVEY
button and rate. Your vote matters.
Alternatively, you can vote via web browser at www.rating.esomar.org
Getting lost within the venue or programme? No worries, the app provides
you with all the necessary info – just go to the EVENT tab!
Available for iPhone and Android – get on the free wi-fi and download the
app from your app store.
ESOMAR Corporate and Individual members’ names in blue
If you already have it, just select REFRESH to upload the new version.
and Individual
in blue
YouESOMAR
can also Corporate
access the networking
tool members’
via desktopnames
at www.esomar.org/
networking.
24 | ASIA PACIFIC 2015
EXHIBITORS | 25
FLOORPLAN
ESOMAR ASIA PACIFIC 2015
CONFERENCE ROOMS
MBS Convention and Expo Centre
Level 4 Roselle and Peony Ballrooms
1
9
2
9A
2A
10
3
3 2 1
19 20
13 14 15
3A
5A
EXHIBITION &
NETWORKING
6A
7A
8A 9A 10A
10A
基本型
3A
12
2A
4A
ESOMAR
STAFF
OFFICE
INTAGE ロゴマーク
11
小サイズ型
11
10
4
12
9
4A
13
5
14
5A
15
6
16
6A
17
7
18
7A
19
8
20
8
7
6
5
4
MEETING ROOM
16 17 18
RebusCode
Master of Science in Marketing Research
Broad College of Business
For directions, please check the ESOMAR Live
mobile app.
8A
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
26 | ASIA PACIFIC 2015
EXHIBITORS | 27
EXHIBITORS
Stand 19
ACI- Institute on Asian
Consumer Insight
Kishan Golyan
S4-B4, 50 Nanyang Avenue,
Singapore 639798
Singapore
P: +65 6790 4966
Email: [email protected]
Website: www.aci-institute.com
Institute on Asian Consumer
Insight (ACI) is a world-class,
first-of-its-kind institute
focused on Asian consumers.
ACI conducts research on
Asian consumers, company
projects, conferences and
events, and executive and a
Master of Science program.
Stand 10A
AIP Research and Consulting
Pte. Ltd.
Alfred Chin
152 Beach Road, #13-01,
The Gateway East, Singapore
189721
Singapore
P: +65 6735 1987
Email: [email protected]
Website: www.aip-global.com
AIP is the leading online fieldwork
agency in Asia. AIP’s proprietary
panels in 12 countries are
actively managed to the highest
standards, combined with our
dedicated multi-national/lingual
consultants who are specialized
in global projects – AIP ensures
your survey is asking the right
questions, to the right people, in
the right language.
Stand 17
Checker Software Systems
Felicia Pintilei
Bucharest
Romania
P: +40 752 472 343
Email: [email protected]
Website: www.checker-soft.com
Checker is an integrated platform
for market research, with built-in
support for all languages. In
one simple solution, covering all
forms of market research, we
combine everything you need to
manage your research activities
from start to finish.
Stand 2
Cint
Tom Mitchell Taverner
Suite 702, 88 Foveaux St,
Surry Hills, NSW, 2010
Australia
P: +61 4 2027 7966
Email: [email protected]
Website: www.cint.com
Cint is a software company
developing technology to
innovate the way insights are
gathered.
Cint specializes in SaaS
solutions offering userfriendly consumer access, as
well as panel management
products. Researchers
can access respondents in
an open marketplace, with
efficient project management,
consistent sampling
methodology and quality.
ESOMAR Corporate and Individual members’ names in blue
Stand 6A
Confirmit Ltd
Rebecca Woollard
Blue Fin Building, 110
Southwark, London, SE1 0SU
United Kingdom
P: +44 2 030 539 333
Email:
[email protected]
Website: www.confirmit.com
Confirmit enables organisations
to develop and implement Voice
of the Customer, Employee
Engagement and Market
Research programmes that
deliver insight and drive business
change. Confirmit’s clients
create multi-channel, multilingual feedback and research
programmes that engage
customers, empower employees,
deliver a compelling respondent
experience, and provide high
Return on Investment.
Stand 9
Cool Tool, Inc.
Dmitry Gaiduk
1750 Montgomery St. FL1
CA94111, USA
P: +1 415 871 0717
Email: [email protected]
Website www.cooltool.com
Cool Tool is your one-stop
solution for all things market
research.
One platform for online, mobile
and offline data collection.
Professional survey engine
with incorporated Eye Tracking.
Marketplace to sell & buy any
research-related service. Cool
Tool is your brand new market
research life.
Stand 9A
CSS/datatelligence
Kacey Lankford
3 Signal Avenue, Ormond
Beach, Florida, 32174
USA
P: +1 386 677 5644
Email:
[email protected]
Website:
www.cssdatatelligence.com
CSS/datatelligence, a division of
CRG Global, offers capabilities
across most methodologies,
unequaled savings, and the
benefit of working with one
supplier for your research needs.
We conduct projects globally in
a wide range of categories like
fragrance, health & beauty, food
& beverage, and more.
Stand 6
Dapresy
Heath Adams
12 Florence Street Nundah
Brisbane QLD 4012
Australia
P: +61 438 614 291
Website: www.dapresy.com
Dapresy is the leader in Visual
Business Intelligence (VBI)
and partners with leading
companies to help them easily
deploy user-friendly, state-ofthe-art InfoGraphics based
dashboards. These dashboards
are individually tailored so that
the right person sees the right
data at the right time.
ESOMAR Corporate and Individual members’ names in blue
28 | ASIA PACIFIC 2015
EXHIBITORS | 29
EXHIBITORS
Stand 12
GlobalNR
Paul Summers
c/o JRA Research, Unit 2,
Victoria Court, Kent Street,
Nottingham,
NG1 3LZ, UK
P: +44 115 955 1133
Email: [email protected]
Website: www.globalnr.com
GlobalNR is your point of contact
to a consortium of research
professionals working in
partnership across the world.
Providing you instant access
to on-the-ground knowledge,
resources, fieldwork and local
market insights via a single point
of contact in your own domestic
market. Comprising a network
of leading research companies
in 21 world locations, GlobalNR
members share common goals
and standards in their approach
and professional delivery to
client projects.
Stand 3A
INTAGE HOLDINGS Inc.
Tomo Kawaguchi
INTAGE Akihabara Bldg., 3
Kanda-Neribeicho, Chiyoda-ku,
Tokyo 101-0022
Japan
P: +81 3 5294 8244
Email: [email protected]
Website: www.intageholdings.
co.jp/english/
Stand 1
Kinesis Survey Technologies
LTD
Tariq Mirza
Dephna House
24/26 Arcadia Avenue
London N3 2JU
UK
P: +44 20 7117 6085 (ext 1)
E-mail: [email protected]
Website: www.kinesissurvey.com
INTAGE is the largest marketing
research group in Japan. We
harness our innovative marketing
research solutions and system
solution technologies to partner
with clients in a broad range of
industries, providing actionable
intelligence throughout Asia and
around the world.
Pioneering Mobile Surveys
since 2003 and recognizing that
respondents have increased
options for accessing the web,
Kinesis developed the world’s
first multilingual, multimode
market research product suite
for Panel and Survey that
simultaneously utilizes a wide
variety of computer and mobile
devices. Kinesis solutions include
the cutting-edge technologies
that are needed deliver dynamic
research projects and engage
target respondents. The Kinesis
solution suite maximizes
research capabilities and enables
connection to respondents on
many additional levels.
Stand 8
Jupiter MR Solutions
(Thailand) Co.,Ltd.
Usa Budsaba
128/226 Phayathai Plaza,
21st Floor, Phayathai Road,
Thung Phayathai, Ratchatewi,
Bangkok 10400
Thailand
P: +662 129 3272 3
Email: [email protected]
Website: www.jupitermr.com
Stand 2A
Lightspeed GMI
Siddhartha Dutta
78 Amoy Street, #04-00
Singapore
P: +65 6692 1900
Email: [email protected]
Website: www.lightspeedgmi.com
Quality-seeking researchers,
marketers and brands choose
Lightspeed GMI as their trusted
global partner for digital data
collection. Our innovative
technology, proven sampling
methodologies and operational
excellence facilitate a deep
understanding of consumer
opinions and behaviour.
From award-winning survey
engagement to fieldwork
management, we add value at
every stage of the research
process.
“Your Data Collection Partner
in Asia”
Our Services: Full Service
Research; Data Collection
in Asia; Online Panel; Focus
Group; Facility Services;
Recruitment Services
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
30 | ASIA PACIFIC 2015
EXHIBITORS | 31
EXHIBITORS
Stand 4
Market Xcel Data Matrix
Pvt Ltd
R. Vishal Oberoi
16, Sant Nagar, East of Kailash,
New Delhi - 110065
India
P: +91 11 4234 3510 / 12
Email: [email protected]
Website: www.market-xcel.com
Stand 11
Marketing Applications
Takuma Suehiro
80 Robinson Road #10-01A
Singapore
P: +65 6420 6398
Email:
[email protected]
Website:
www.mkt-apps.com/global
We are the gateway to fieldwork
in India. With over half a million
interviews using tablets, PAPI
and over a 1000 qualitative
discussions each year, covering
over 250 cities every month we
know the market extensively.
Proprietary online panel,
in-house interviewers and
researchers give our full service
abilities an edge.
Marketing Application (Former
Borders) is a market research
technology and panel provider.
We provide comprehensive
cloud based on/offline survey
programming + tabulation tool.
Proprietary panel coverage
includes Japan, 6 Southeast
Asian countries and India to be
added in mid 2015.
Stand 14
market-i
Nisha Chandy Kumar
1304/1505/1306 Thuraya
Tower 1, P. O. Box 502695,
Dubai
United Arab Emirates
P: +971 4 3681660
Email: [email protected]
Website: www.market-i.com
Market-i is a boutique consultancy
where professionals tailor
make solutions addressing
the client needs. Leveraging
proprietary digital/mobile
research technology, creating real
time connectivity. From project
management to full service
research consultancy, today
Market-i is a team of 25 with
offices in Dubai, Riyadh, Cairo
and Amman with projects that
span globally.
Stand 16
Michigan State University
Master of Science in
Marketing Research
Richard Spreng
632 Bogue Street, RM N333,
East Lansing, MI 48824
United States
P: +1 517 432 6389
Email: [email protected]
Website:
www.marketing.broad.msu.edu/
msmr/
Michigan State University Master
of Science in Marketing Research
program’s progressive curriculum
creates innovative, client-centric
thinkers who generate insights to
drive business impact, available
in FULL TIME and ONLINE
programs.
ESOMAR Corporate and Individual members’ names in blue
Stand 5A
Netquest
Elisabet Lleyda
Nexus I Building, c/ Gran
Capitán, 2-4, 08034 Barcelona
Spain
P: +34 93 205 00 63
Email: [email protected]
Website: www.netquest.com
Stand 10
NIPO Software
Mr. Sjoerd Gras
Grote Bickersstraat 74,
1013 KS, Amsterdam
Netherlands
P: +31 20 5225 989
Email: [email protected]
Website: www.niposoftware.com
Netquest is the leading online
fieldwork provider for the
market research sector with
more than 700,000 consumers
in 21 countries. We are the
first online panel in Latin
America, Spain and Portugal
certified with the ISO 26362
Standard providing declarative
and behavioral integrated data
solutions.
NIPO Software is the premier
global software partner for the
market research industry. Every
day over 20,000 interviewers
from all over the world use
a NIPO Software product to
conduct CATI, CAPI, CAWI,
Switch mode or Pen and Paper
interviews. NIPO Software
focuses on making research
operations more successful.
That is why over 200 leading
research companies worldwide
rely on NIPO Software to help
secure their long-term growth.
Stand 3
Nikkei BP Consulting, Inc.
Akira Sugawara
1-17-3 Shirokane, Minato-ku,
Tokyo 108-8646
Japan
P: +81 3 6811 8715
Email: [email protected]
Website:
www.consult.nikkeibp.co.jp/
consult/english/
Nikkei BP Consulting is a solution
provider which supports clients’
marketing and public relations
activities. It is fully owned by
Nikkei BP, the magazine publisher
of Nikkei Group.
We offer research services that
take advantage of the unique
B-to-B strengths of Nikkei
Business Publications, Inc.
Stand 13
RebusCode
Amitayu basu
1005 Vatika Professional Point
Sec-66, Gurgaon, 122001
India
P: +91 124 419 7110
Email: [email protected]
Website: www.rebuscode.com
RebusCode’s Canvas Data
Collection & Pivotal Dashboards
allows you build end-to-end
survey systems. Code your
enterprise surveys once and
deploy across multiple platforms.
Connect your survey and your
internal data real-time via visually
stunning dashboards for a truly
integrated system.
ESOMAR Corporate and Individual members’ names in blue
32 | ASIA PACIFIC 2015
EXHIBITORS | 33
EXHIBITORS
Stand 5
Research Panel Asia, Inc.
Misa Kajikawa
20 Collyer Quay #23-01,
Singapore 04319
Singapore
P: +65 6653 8305
Email: misa_kajikawa@
researchpanelasia.com
Website:
www.researchpanelasia.com
Research Panel Asia was
founded in October 2009
in Tokyo, Japan and is a
subsidiary of VOYAGE GROUP.
It has many regional offices to
support local insights. RPA
specializes in delivering B2C
and B2B studies and gives you
unique, 24/7 access to over
200 freshly profiled, premium
online Asian panels.
Stand 18
SDS Associates
Ho Chi Kian (C.K. Ho)
31G-2, Kelana Mall, Jalan
SS6/12, Kelana Jaya, 47301,
Petaling Jaya, Selangor Darul
Ehsan
Malaysia
P: +603 7803 0638 /
+601 2268 2828
Email:
[email protected] /
[email protected]
Website:
www.sdsassociates.com.my
SDS ASSOCIATES (SDS) will
introduce and demonstrate
wearable and portable eye
trackers that response to the
real world environment and
business scenarios.
Be it in a pub, supermarket
to a retail outlet, these eye
trackers will reveal insights of
human behaviour that brand
owners and market research
companies aim to register, from
awareness brand recognition
to purchase behaviour.
Stand 7
SIS International Research
Ruth Stanat
333 Huai Hai Zhong Road 12th
Floor A06 Shanghai
China
P: +86 21 5113 0734
Website:
www.sisinternational.com
SIS International Research is a
leading global market research
firm and strategy intelligence
firm. We have global coverage,
and our key regional offices
are in the USA, UK, Germany,
China, Korea and Japan.
Our key solutions include focus
groups, in-depth interviews,
online surveys, competitive
analysis, desk research, and
market opportunity assessments.
Stand 20
SKIM
Robin de Rooij
The Co, 75 High Street,
179435, Singapore
Singapore
P: +65 6597 2800
Email: [email protected]
Website: www.skimgroup.com
Stand 4A
SSI
Oleg Safine
Level 11, 131 York Street
Sydney NSW 2000
Australia
P: +61 2 8020 2616
Email:
[email protected]
Website:
www.surveysampling.com
SSI is the premier global
provider of data solutions and
technology for consumer and
business-to-business survey
research, reaching respondents
in 100+ countries via Internet,
telephone, mobile/wireless and
mixed-access offerings. SSI staff
operates from 30 offices in 21
countries, offering sample, data
collection, CATI, questionnaire
design consultation, programming
and hosting, online custom
reporting and data processing.
SSI’s 3,600 employees serve
more than 2,500 clients
worldwide. Visit SSI at
www.surveysampling.com.
We are decision behavior
specialists. We are acknowledged
for our leadership in developing
and applying advanced research
techniques and models. With
our pricing and portfolio
management expertise, we can
help optimize your offer. With our
communication expertise, we
help optimize your positioning.
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
34 | ASIA PACIFIC 2015
EXHIBITORS | 35
EXHIBITORS
Stand 7A
Stratégir/Wisdom Asia
Corinne Tomé
5 rue Foy
33000 Bordeaux
France
P: +33 556 004 758
Email: [email protected]
Website: www.strategir.com
Stand 8A
Toluna
Ludovic Milet
16/F Club Lusitano,
16 Ice House Street, Central,
Hong Kong
P: +852 3512 0600
Email: [email protected]
Website: www.toluna-group.com
We are an independent market
research group, operate
internationally. We are based in
Europe, China, the United States
of America, Eastern Europe,
Middle East and South America.
We offer inspiration and rigour
in decoding markets and people.
We go beyond the facts to give
our clients the confidence to
shape the future.
Stratégir specialises in solution
focussed ad-hoc surveys, and
addresses needs of Marketing
teams (consumer knowledge,
innovation and go to market
issues), Category Management
teams (shopper research) and
R&D teams (sensory research).
A pioneer in the dynamic
world of market research,
data collection, reporting and
visualisation, Toluna brings
together people and brands
in the world’s largest social
voting community and helps
market researchers, insights
professionals and companies
make clearer decisions that
drive better result.
ESOMAR Corporate and Individual members’ names in blue
Stand 15
University of Georgia|MRII
Pamela Bracken
University of Georgia
1197 S. Lumpkin Street
Suite 192D Athens,
Georgia 30602
USA
P: +1 706 583 0424
Email: pam.bracken@
georgiacenter.uga.edu
Website: georgiacenter.uga.edu/mr
The University of Georgia & MRII
offer three online MR certificate
courses designed to teach the
Marketing Research Core Body
of Knowledge MRCBOK©. The
Principles of Mobile Marketing
Research is NEW self-paced
course exploring emerging mobile
techniques and how they can be
applied to market research.
ESOMAR is a proud supporter
of the Principles programs.
ESOMAR Corporate and Individual members’ names in blue
36 | ASIA PACIFIC 2015
GOES GREEN
Dear Delegate!
ESOMAR is going green and we are excited to
update you on some of our current initiatives!
For the 2015 Asia Pacific conference we have:
Created a digital list of participants to avoid
unnecessary use of paper.* We encourage you to
only print if needed.
Badges are made from recycled materials.
Switched to environmentally friendly printing for
our programme and other printed materials.
Made all presentation abstracts accessible online
via our website and our ESOMARLIVE event app.
Selected a venue which is part of the GREEN
engage development programme committed to
responsible and sustainable business.
MEMBER
GET MEMBER
NOTES | 37
REFER FRIEND OR A COLLEAGUE
TO ESOMAR MEMBERSHIP AND WIN
This year the ESOMAR member
who signs up the most new
members will receive free entrance
and accommodation to the ESOMAR
event of their choice. In addition, we
will waive the € 50 sign up fee for
the new member and provide you
an ESOMAR research paper free
of charge.
Get more information at the
REGISTRATION DESK
Join us in helping to make the world greener!
The ESOMAR Team.
* Included within your final delegate letter, received few days prior
to the event. If you have inquiries please do not hesitate to visit our
registration desk where the ESOMAR staff will be happy to help you.
Enjoy the experience!
ESOMAR Corporate and Individual members’ names in blue
ESOMAR Corporate and Individual members’ names in blue
38 | ASIA PACIFIC 2015
CHAPTER TITLE | 39
CONGRESS
2015
Dublin / 27-30 September
Revelations
REGISTRATION
NOW OPEN!
www.esomar.org/congress
ESOMAR reserves the right to alter, or cancel,
without prior notice, any of the arrangements
relating directly or indirectly to the event for any
circumstances beyond ESOMAR’s reasonable
control.
ESOMAR will not accept liability for any losses
and/or damages participants may suffer on
account of an alteration or cancellation.
Participants, exhibitors and accompanying
persons are advised to arrange adequate travel
and heath insurance. Do not leave any personal
belongings such as bags, mobile phones, or
laptops unattended in public spaces.
ESOMAR cannot be held responsible for
anything left in function rooms and public
areas. Taking pictures in any of the sessions
or recording the sessions on any device
(audio or visual) is not permitted without prior
approval from ESOMAR and is considered an
infringement of ESOMAR’s copyright.
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ESOMAR Corporate and Individual members’ names in blue
CHAPTER TITLE | 40
ESOMAR is the essential
organisation for encouraging,
advancing and elevating
market research worldwide.
www.esomar.org
ESOMAR Corporate and Individual members’ names in blue