impressions

A
Ve n t u r e
A Digital Makeover with AdWords
Services Promoted
Objective
Hair styling and coloring
Hair treatments
Hair and make-up
Brand awareness
Timeframe
3 months
Business Type
Salon
at
Loc
IMPRESSIONS
rgeting
a
T
ion
80,000
70,000
60,000
50,000
40,000
30,000
20,000
Over 200,000 users have seen
David’s Salon’s ads in 4 months.
10,000
0
Month 1
Month 2
Month 3
Month 4
TOP
KEYWORDS
CLICKS
3,000
brazilian hair
straightening
2,500
2,000
hair rebonding price
1,500
wedding hair
and make up
1,000
500
hair treatment
0
Month 1
Month 2
Month 3
hair perming
Month 4
keratin treatment
More than 7,000 users clicked
on David Salon’s ads in 4 months.
3.41%
digital perm hair
hair rebonding products
bridal hair and make up
digital perm hair
TOP
PERFORMING
ADS
7.00%
CLICKTHROUGH
RATE
hair salons
6.00%
5.00%
average CTR of
4.00%
3.00%
2.00%
4.44%
4.48%
Hair Treatment Experts
davidsalon.com.ph/hairtreatment
Keratin Treatment, Hair Rebonding &
Relaxing. Quality Service. Call Now
4.46%
Davids Salon Services
davidsalon.com.ph/hairstylist
Hair Cut, Color, Styling, Highlight
Revive Your Look. Visit Our Salon!
4.39%
Davids Salon Services
davidsalon.com.ph/perming
Beautiful Curls With Traditional &
Digital Perming. Book Appointment!
1.00%
0.00%
Month 1
Month 2
Month 3
Month 4
Continuous increase in CTR shows
that the campaign’s ads are effective
in relaying the message and garnering
the interest of users.
IMPRESSION SHARE
12% David’s
David’s Salon’s ads were shown online more often
Salon
compared to its competitors
average Impression Share
12%
10.45%
Competitors