Day 4 - CommunicAsia

#4, Friday 3 June 2016
CommunicAsia visitors Days 1 to 3: 19,849, Overseas visitors: 9,153 (46%)
live update at www.telecomasia.net
Illegal OTT boxes are the new
P2P piracy
John C. Tanner
Online video piracy is alive and well in
2016, but the threat landscape has shifted
from straight conditional access (CA)
technology and P2P file-sharing to illegal
OTT set-top-boxes (STBs) that connect
users to sites that look like professional
OTT service providers with fancy EPGs,
but are in fact hosting stolen content.
“So these new-age pirates are no longer hacking the CA on the STB, they are
selling their own STBs and delivering illegal content through them,” says Bengt
Jonsson, VP of Asia-Pacific at Irdeto.
Combating that involves some triedand-true techniques like watermarking so
stolen content can be identified. But that’s
just the start, says Jonsson.
“You also need a monitoring service
to go and find stolen content on these
sites and identify it,” he says. “And you
need a takedown service where you go
to the ISPs and tell them, ‘We represent
this customer, this is their content and
it’s pirated,’. And you have to monitor for
compliance.”
Irdeto supplies all of these services,
and also has agreements with major ecommerce sites like Alibaba and eBay under which they will remove illegal OTT
STBs from the site when Irdeto identifies
them.
However, says Jonsson, this kind of
piracy is a global problem that requires
cooperation from both the pay-TV operators (as well as industry organizations
like CASBAA) and regulators who police
copyright infringement.
A challenge to the latter is jurisdictional issues – for example, what do you
do when content produced in Australia
is being pirated for an OTT box sold in
Ukraine?
“We start by using watermarking and
fingerprinting to trace the source of the
content, and from there we can locate the
subscriber and block them and see where
the traffic is going,” says Roger Harvey,
Irdeto’s ANZ managing director. “So we
can determine both where the pirate site
is and where they got the content from.”
The rest is up to legislation frameworks in each country to not only combat
piracy, but keep up with changing delivery models such as the shift from linear
pay-TV to multiscreen OTT.
Interestingly, the ability to track and
monitor stolen content also gives Irdeto’s
customers valuable data on how popular
certain content is and where.
“We have what’s called a heat map,
where our customers can see what content is being consumed in what area, legally or illegally, which shows demand
for it,” Jonsson says. “An effective way to
combat online piracy is to deliver a legal alternative, so with this, data content
owners can see what viewers want so
much that they’re willing to pirate it if it’s
not available.”
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Last week, Irdeto partnered with Taiwan-based ALi Corp, who will integrate
Irdeto’s security solutions on its latest
generation chipset offerings for STBs. 3
Security must be the foundation of
digital disruption
John C. Tanner
Telcos are already seeing digital disruption more as a business opportunity than
a threat to their livelihood, but taking
advantage of that opportunity requires
putting security at the foundation of their
digital transformation.
That was a key theme that emerged
from a plenary panel at the CommunicAsia2016 Summit Thursday on digital disruption. When the panel was asked how
to bring digital into the core of their business, the immediate answer was: security.
“The main thing is security. You can’t
have a credible business dialogue without
it,” said Robert Le Busque, MD of strategy and planning for APAC, EMEA and
LATAM at Verizon Enterprise Solutions.
And that dialogue has to happen, he
added, because the threat landscape is
highly fragmented, with complex motivations.
“When we talk about the IoT landscape in five or ten years, we can’t imagine what that’s going to look like, but it’s
a great opportunity for the bad actors to
exploit it and do harm,” Le Busque said.
“It’s a difficult area to unlock, but it’s the
first conversation I have with customers.”
Continued page 14 ...
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Telco Intelligence for the Digital & Mobile Era
LATEST NEWS
3
3 JUNE 2016
overnight wire
NBTC fines JAS $5.6m for 900-MHz default
Thailand’s National Broadcasting and Telecommunications
Commission has fined Jasmine International’s JAS Mobile Broadband
nearly 200 million baht ($5.6 million) for defaulting on its 900-MHz
license fee. The regulator has calculated the fine to accommodate
compensation for operating expenses incurred during the initial
auction late last year, the cost of re-auctioning the spectrum last
month, and interest accrued from JAS’s default in March, the
Bangkok Post reported. The NBTC had already confiscated the 645
million baht bank guarantee in March after JAS missed the first
installment deadline.
Privacy and simplicity are key success
factors for predictive analytics: panel
John C. Tanner
anticipate when parts are about to
of
fail and need replacing.”
portfolio, agreed that it’s essential to
Telstra’s
international
cloud
The Asia-Pacific region has become
However, he added, “we do see
a hotbed for predictive analytics, but
challenges ahead for privacy and
ease of use and privacy safeguards will
confidentiality,
when
the barriers for customers. We’re
be key competitive differentiators,
you get into things like medical
seeing take-up accelerating, but
according to a panel on predictive
records. So the advantage will go to
some enterprises are limited and
analytics at the CommunicAsia2016
companies who can protect that.”
are struggling with data growth,”
especially
make things easy for customers.
“We’re
all
about
lowering
Steve van Wyk, head of analytic
she said. “They need a low-barrier
Manik Bhandari, partner for
sales for SAP APJ, said the main
platform and an end-to-end holistic
analytics at Ernst & Young, observed
challenge his company sees is ease of
solution so that they can manage it.”
that data analytics is doing very well
use.
Summit.
Another point, she says, is that
“CEOs
in
when enterprises look for analytics
“The desire to use data is there,
innovating themselves, but they need
services and solutions, “the demand
Telenor Pakistan is sole bidder for 850-MHz
license
companies are moving to invest in
a data management platform with an
usually comes from the marketing
it, and we see a lot of talent available
easy interface,” he said. “You really
or financial department, not the
in the market,” Bhandari said. “It’s
need to make it as simple and easy to
CIO. So we have to think about how
Telenor Pakistan has secured 10 MHz of 850-MHz spectrum as
the sole bidder in a recent spectrum auction. The new airwaves
will complement the existing 5 MHz of 2100-MHz spectrum that
Telenor is using to provide its 3G services, the Express Tribune said.
Regulator PTA has yet to disclose the bid price for the spectrum
block, but the authority had set a base price for the auction of $395
million. While Mobilink, World Call Telecom and Multinet had also
expressed an interest in participating in the auction, Telenor was the
only applicant.
become a C-suite agenda – over
use. It’s already complicated and it’s
we’re going to target that part of their
half of companies have a chief data
just going to get more complicated as
business.” 3
officer. Some manufacturers are
web devices outnumber people.”
in Asia-Pacific.
Singtel launches up to 50GB mobile data
bundles
Singtel has launched Singapore’s largest mobile data bundles offering
allocations of up to 50GB. The operator’s new DataMore bundles are
designed for heavy data users and for families, as the allocation can
be shared with up to three users or devices. The company will offer
the bundles at a price of S$5.35 ($3.89) per gigabyte to all customers
of its Combo plans. Customers will be charged an extra S$10.70 for
each supplementary SIM nominated. Singtel also plans to introduce
data bundles of up to 50GB for its SIM Only plan customers.
Philippine Competition Commission to assess
SMC telco asset sale
The newly-formed Philippine Competition Commission will review
the proposed 69.1 billion peso ($1.48 billion) sale of San Miguel
Corporation’s telecom assets to incumbent operators PLDT and
Globe to assess whether it is anti-competitive. The review won’t
be able to commence until the PCC sets the specific caps for
market share, which is expected to be complete in mid-June, CNN
Philippines reported. Regulations give the commission 30 days to
review a merger or acquisition, although this can be extended by a
further 60 if it finds it needs additional information.
already using predictive analytics to
Shehara
are
interested
Viswanathan,
head
The IoT is about insight, not things: Microsoft
John C. Tanner
And while we’re now connecting
Hubert also highlighted real-
more and more things with more
world
is
sophisticated apps (think FitBit and
including elevators that leverage
arguably at the peak of the hype cycle,
connected cars, for example), the real
predictive analytics to anticipate
but while much of the discussion is
change is what’s happening behind
when they need repairs, and a
focused on the “things” themselves
the scenes.
location-based
The
Internet
of
Things
examples
of
IoT
audio
apps,
navigation
or the networks required to connect
“What the IoT is really about
guide for visually impaired people
them, the real value of the IoT
now is large complex data flows,
that warns of oncoming obstacles
will come from the cloud and data
which is enabling new types of
and provides information such as
analytics behind the scenes.
insight and business opportunities
street names and nearby shops and
“The big idea of IoT is that
that previously weren’t available,”
restaurants.
capturing data from devices is cool,
Hubert said. “The cloud is the enabler
but If you’re just collecting data, it’s
of these new scenarios we talk about.
strategy for companies to get started
just telematics,” said Darren Hubert,
The cloud stores and processes data,
with IoT. “First, connect the devices
chief architect of Microsoft Services
the data provides insight, and the
you already have rather than procure
APAC, during the morning plenary
insight leads to intelligent action.”
new firmware, just because it’s easier.
Hubert
offered
a
tentative
of the CommunicAsia2016 Summit
Hubert covered a range of
Second, utilize services to jump-start
on Thursday. “The real promise of
IoT scenarios Microsoft is actually
your efforts – learn from it, fail fast
IoT is how you tie that data together
working on, including a connected
and move on. Third: combine the
with insight and intelligent action.”
glass that knows what you’re drinking
data you’re collecting already. Get
that
and displays nutritional information
that data out of whatever silos you
technically, we’ve been connecting
retrieved from the cloud, and a
have and move it to cloud storage.
‘things’ for years for M2M apps like
connected toilet paper holder that lets
And then use that data to generate
utility grid sensors and fleet tracking.
you know when you’re running low.
new insights and perspectives.” 3
Hubert
pointed
out
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The editorial content is not necessarily the opinion of the event’s organizer.
4
OPINION
3 JUNE 2016
Now is a good time for telco/
retail bank partnerships
Allan Tan
Accelerating changes are afoot in the retail banking industry as the convergence
of customer expectation, advancing
technology, evolving regulation, changing demographics and stormy economics are causing upheavals for retail banks
across Asia.
The early successes of fintech startups like Motif, TransferWise, Wealthfront, Lending Club and Betterment and
the rise of China’s own Internet giants –
Baidu, Alibaba and Tencent – as powerhouses in wealth management, may have
contributed to early prognostication that
retail banking as we know it has forever
changed and that incumbent banks are
at their death throes.
The reality is far from the truth.
Yes analysts and industry observers are
predicting that retail banks will lose as
much as a third of their business to fintechs and technology companies. But
banks are not sitting idle on the sidelines
watching as we see businesses like DBS
Bank, CIMB and OCBC, to name a few,
undergo accelerating transformations of
their own to meet the competition that
have successfully eaten portions of their
revenue.
Sui-Jon Ho, market analyst, IDC
Financial Insights Asia Pacific, warns
of the rise of digital-only consumers –
those who prefer to transact only via online or mobile channels – in the coming
years.
“Banks cannot remain as purely financial intermediaries. Consumers expect their banks to be content developers,” says Hon. He cites the example of
Alibaba which has a downstream presence by way of T-Mall and Taobao which
create tangible offerings that consumers
can subscribe into. Layered above these
is financial intermediation.
“Retail can exist without financial
intermediation but financial intermediation cannot exist without the need to
trade goods. Banks are the ones who are
expendable in this scenario,” says Hon.
Acknowledging that not everyone
can be an Alibaba or own the whole ecosystem, he believes that a viable option is
through partners.
“The option is to partner and we’ve
seen this in Malaysia and Singapore
where banks are forming strategic crossvertical partnerships with players outside the industry – into telcos, retail and
mainly this is to create new value to the
consumer,” he says.
A Russell Reynolds Associates’ 2015
survey of C-level executives from across
15 verticals on the impact of digital technologies may be a forgone conclusion at
this time, but at the time of the study it
revealed a telling concern by business
leaders of the threat, and opportunities,
posed by digital disruption. Media, telcos and consumer financial services were
thought to be under the greatest threat
from disruption. The study revealed that
while 90% of these organizations already
have a digital strategy in place, the prevailing skills gap will cripple each’s ability to realize their digital strategy goals
in the time necessary to stay competitive
and lead their respective markets.
In an Arthur D Little research note,
the management consultant suggests
that some telcos may have entered the financial services arena in areas like transactional activities such as payments and
wallets, they, however, “do not yet have
an offering that covers the full financing
or savings needs of their clients.”
The consultant suggests that opportunities for joint commercialization do
exist. For instance, China Unicom and
China Telecom have started selling monetary fund products to their customers
through various financial platforms.
Arthur D Little believes that just as
telcos have discovered new found value
through OTT and partners, so too can
retail banks solve the much debated
‘last-mile’ cash management and customer service conundrum through partnerships with third-party retail outlets
– a lesson many telcos have learned over
the years.
Faced with the threat of alternative
solutions or disintermediation, the consultant suggests that telcos and banks
should seek opportunities to partner and
fully exploit areas of convergence. Now
is a good time for cross-fertilization as
any.3
STAT SNAP
Connected TV penetration trend by region
Source: IHS
Join Telecom Asia to
discuss the future of telcos
This October Telecom Asia will bring its CEM and SDN conferences to Singapore and Jakarta,
giving delegates the chance to interact and share experience with other telco leaders from the region.
For more information, please contact: Jessie Cheung [email protected] +852 2589 1338
CEM Asia
Conference
Telco SDN/NFV
Asia Conference
11 October 2016 – Singapore
13 October 2016 – Jakarta
Taking full ownership of the
customer experience
Cracking the mystery of network
virtualization
6
BRIEFS
3 JUNE 2016
Big data-as-a-service market to grow at 60.9% CAGR to 2020
The need for digital transformation
in healthcare is predicted to drive the
global big data-as-a-service market until
2020, according to Technavio.
“Big data-as-a-service solutions are
supporting a wide range of healthcare
functions such as disease surveillance,
clinical decision support, and population health management,” said Sunil
Kumar Singh, one of Technavio’s lead
analysts for computing devices research.
“Most of the healthcare data is in the
form of hard, and it presents an immi-
nent need for rapid digitalization of data
to harness the potential benefits,” said
Sunil.
The largest segment of the global
big data-as-a-service market is healthcare, which was valued at $1.09 billion
in 2015. Factors such as data explosion
in enterprises and growing demand for
cost-effective solutions to meet big data
analytics needs contribute to the market
growth.
Healthcare as a service (HaaS) is typically deployed through PaaS. It is meant
to be used by technical experts and not
as an analytical software as a solution
(SaaS) solution for direct use by corporates.
Analytics, which was valued at $840
million in 2015, is the second largest segment of the global big data-as-a-service
market. Businesses are increasingly integrating these services with their decision-making chain of command to boost
productivity and improve customer experience. With intense market competition, the time-to-market strategy has
become crucial for companies. Analytics
delivered through the cloud has helped
enterprises to innovate and make realtime decisions.
The media and entertainment sector
is one of the early adopters of analytics
with many companies focusing on digital
media service. The rise in digital content
has resulted in exponential data growth.
Therefore, companies have started empowering the data analysis process with
more consumer-driven information to
boost online revenues.3
Over half of IoT connections by
2020 will be LPWA
Carrier SDN spending to hit
$8.7b in 2020
Low Powered Wide Area (LPWA) Internet of Things (IoT) connections will
grow from just 20 million in 2014 to 861
million by 2020, comprising 55% of all
IoT connections, according to Pyramid
Research.
The research firm says most of that
growth will kick into gear from 2018,
particularly when standard 3GPP LTEM and NB-IoT modules become widely
available.
North America and Western Europe will initially be the largest LPWA
regions, since proprietary LPWA IoT
networks such as LoRa and SIGFOX are
already being rolled out in these regions,
The carrier SDN market is on track to
surge from just $289 million last year
to $8.7 billion in 2020 as commercial
deployments accelerate, IHS has predicted.
The research firm expects the market to grow at a 98% CAGR over this
time as the industry proceeds with its
software-designed transformation.
Operators are evaluating use cases
as well as conducting proof-of-concept
projects and field trials for SDN and
NFV technologies, and there have been
a slow but growing number of commercial deployments, IHS said.
SDN deployments started in Japan
and major cellcos will start aggressively
deploying 3GPP LPWA next year.
However, says Pyramid senior analyst Guillermo Hurtado, “We expect
Asia-Pacific to become the largest region in terms of LPWA connections
from 2018. Deployments of proprietary
LPWA networks in Asia-Pacific have
been limited, but growth will pick up as
3GPP LPWA modules hit the market.”
In terms of different MNO approaches to the new trend, a majority will await
3GPP LPWA standards because many
want a single global standard to integrate
so they can sell their product to a wider
audience.3
with NEC and NTT, and the country
along with China have been helping
lead the charge to deploy SDN.
Operators in North America and
Europe are also helping drive early SDN
adoption, and are expected to account
for 13% of the total market between
2015 and 2020.
IHS said it expects software and
outsourced services to comprise 46% of
SDN revenue in 2020. SDN orchestration and controller software revenue is
expected to grow to over $1.8 billion in
2020, but by 2020, there will be more
value in SDN apps than in orchestration
and control.3
Decline and transformation ahead for telecom infrastructure services
The telecom infrastructure services
(TIS) market will see a slow decline
through 2020, but will also undergo a
transformation related to software-mediated networks and 5G boosts professional services, according to the latest
Telecom Infrastructure Services Global
Market Forecast report from Technology
Business Research.
The TIS market declined a modest 0.1% year-to-year to $96.7 billion in
2015, thanks to fewer coverage deployments in North America and network
modernizations in Europe as well as an
economic downturn in CALA. LTE and
fixed broadband deployments in China
offset some of the decline.
The TIS market will continue to decline during the forecast period as operators accelerate legacy decommissioning
and realize cost savings from the use of
SDN and NFV, driving down the product-attached services market, says TBR
Telecom Senior Analyst Chris Antlitz.
“The TIS market has entered a challenging stage through 2020 as China
slows, legacy infrastructure is increasingly decommissioned and NFV/SDN
reduces demand for product-attached
services,” he says.
Post- peak spend in China will start
this year, driving a market decline in
APAC, partly offset by broad-based LTE
investment by India-based operators.
Spend will recover marginally in 2020
as China, Japan and South Korea start to
build out standards-based 5G networks.
Antlitz adds that the next major
market growth catalyst on the horizon
is 5G, “but that will predominantly be a
post-2020 story. In the interim, vendors
will be under pressure to engage in more
M&A and market share growth to protect their revenue and profit pools.”
Professional services will be the fastest-growing services segment through
2020, driven by operators’ need to
transform into digital service providers
(DSPs). Product-attached services (i.e.,
deployment and maintenance) spend
will decline throughout the forecast period as LTE deployments slow and NFV
and SDN savings take hold. Managed
services demand will remain robust, but
new large-scale managed network operations deals are becoming more difficult
to find. Vendors have also become more
discerning from a margin perspective
on what deals they will take on, limiting
market growth.3
8
INFOGRAPHIC
3 JUNE 2016
Demand for inflight broadband
hits new heights in APAC
Fiona Chau
Airlines in Asia-Pacific are seeing soaring demand
for inflight broadband service, with a majority of
passengers in the region expecting to have such
services onboard, a new survey said.
The survey, conducted between August 2015
and March 2016, garnered respondents from
more than 9,000 passengers in Asia, Australasia,
Europe, and Central and South America who had
taken a short, medium or long haul flight in the
past year and carried at least one personal device
onboard the aircraft.
According to the survey, conducted by
Inmarsat and market research firm GfK, nine
out of ten respondents from the region say
the availability of onboard connectivity would
influence their choice of airline, while over two
thirds are willing to pay for the service.
Meanwhile, 54% and 57% of Asia Pacific
passengers would choose inflight broadband as
a preferred service in short-haul and long-haul
flights, compared to only 16% and 18% choosing
traditional in-flight entertainment (IFE) as their
preferred onboard service.
Business flyers are even more likely to
recognize the value of paying for high-speed
onboard connectivity than vacationers, with 74%
of business travelers surveyed indicating they are
willing to pay more for faster inflight broadband
compared to 62% of leisure travelers.
The survey revealed that 64% of passengers
felt that in-flight broadband can deliver all of their
onboard entertainment needs. This highlights an
opportunity for airlines to use in-flight broadband
to increase ancillary revenues, as the majority of
passengers are willing to pay for the service, with
68% of passengers under 34 years old and 55%
of passengers over 45 years old willing to pay for
unlimited internet usage during a flight.
When it comes to the quality of the inflight
broadband service, passengers are most concerned
about reliability (that a connection does not drop
out or cut off), availability (that the connection is
available throughout the flight), and speed of the
connection.
The survey showed that quality is even more
important than price in Asia Pacific, as passengers
are prepared to pay more for a quality service.
Some 72% of flyers in Asia Pacific would prefer
not to use broadband that is of poor quality with
62% stating they would pay more for faster inflight broadband3
ANALYST VIEW
9
3 JUNE 2016
Video becomes a basic service in China
Sherrie Huang / Analysys Mason
Video emerged as an important subject at
Huawei’s recent Global Analyst Summit
held in Shenzhen, and the vendor also
organized a side event in Chengdu to
showcase the work of their partner Sichuan
Telecom.
Huawei and its telco partners now view
video as a fundamental telecoms service,
rather than as a value-added service (VAS).
In order to adapt to that change, operators
must transform in several areas including
network and platform construction,
terminals, sales and marketing, and
customer experience management.
Telcos face increasing competition
from traditional and new players, and have
been searching for “killer” applications to
sustain their position, but the cash cows
continued to be traditional voice and SMS,
and then data, which are all regarded as
fundamental services. The demand for data
relies on video, which has come to be seen
as a fundamental service as a result.
According to our traffic forecast,
connected TVs – in particular 4K TVs –
will be a major driver of fixed IP traffic,
which still accounts for well over 90% of
IP traffic worldwide. Connected TV sets’
share of overall IP traffic will grow from
29% to 41% between 2015 and 2020, and
average data usage of over 200GB per
connection per month on next-generation
fixed networks is already quite common in
developed markets.
Traffic will grow fastest in emerging
Asia Pacific, particularly in China, where
an ecosystem of network and device
vendors and operators provides low-cost
connected 4K TV. OTT video services
such as Netflix and LeTV, as well as usergenerated content are expanding their
presence, and the fast growth of augmented
reality (AR) and virtual reality (VR) is also
driving bandwidth consumption.
Video provides an effective way to attract new subscribers, and service bundles
with video as a key item, have been proven
to help stabilize ARPU and increase customer loyalty, as shown in our connected
consumer survey results. In addition to
consumer services, enterprise usage of
video (videoconferencing, surveillance,
telehealthcare) is maturing. Video has become a fundamental telecom service, and
its importance will continue to grow.
The telecom industry must prepare for
the transformation of video from a VAS to a
fundamental telecoms service. Telcos need
to transform across several domains. The
most obvious impact that video services
have is the surge in network traffic, which
continues to grow driven by the quality
improvement and new forms of services,
such as AR and VR. This surge requires
sufficient capacity and bandwidth, and only
a fiber-based network is currently able to
satisfy that, reinforcing the view that fixed
and mobile networks are complementary
not substitutive.
Cloud infrastructure, content delivery
networks, video broadcast, and multicast
are also needed. New technologies such as
big data are adopted to achieve customer/
network insights and to drive innovation.
That puts higher requirements for network
planning, design, and deployment.
Content is a key factor for success for
video services, but is comparatively new
to most telcos especially those in emerging
markets. Hence, partnerships are very
important and new business models need
to be formed.
Sichuan Telecom is a subsidiary of
China Telecom and operates in Sichuan
Province, a key economic center of
Western China. Sichuan Telecom faced
tough competition from the other two
full-service providers, Sichuan Unicom
and Sichuan Mobile, in a commoditized
broadband market. It suffered from a
shrinking broadband subscriber base and
revenue growth slowdown.
In response, Sichuan Telecom
developed what it called its ‘012’ strategy:
“0”-cost 4K IPTV, “1” fibre (FTTH),
and “2” mobile connections. To support
this strategy, Sichuan Telecom invested
heavily in fiber network deployment, and
had 16 million fiber ports in April 2016,
accounting for over 80% of all broadband
network ports in Sichuan.
Sichuan Telecom has also upgraded its
IPTV platform in order to deliver highquality services, and after it launched 4K
TV at the end of 2014, all new set-topboxes (STBs) support 4K. Its sales and
marketing team promoted a new service
bundle called Missing Home, which
integrates several video services including
IPTV and video conferencing, and the
company has built an end-to-end system
for delivery, installation, maintenance, and
service provisioning to ensure satisfactory
customer experience.
Sichuan Telecom has achieved
encouraging results including stabilized
ARPU, strong subscriber base growth and
higher customer loyalty. It has become the
largest IPTV operator in the world with
8.55 million IPTV subscribers. Sichuan
Telecom expects its subscriber base to
continue to grow in the near future.3
Sherrie Huang is lead analyst for
Analysys Mason
research note
Brands lack adequate mobile marketing strategies
A new global study has found that a majority of brands are unprepared when it
comes to implementing a mobile strategy within their organizations.
The study conducted by Sitecore in
conjunction with Vanson Bourne surveyed
450 brand marketers in 11 countries in
January and February this year about their
attitudes and strategy when it comes to the
consumer mobile experience.
It found that organizations are not allocating sufficient resources to maintain,
adapt, and improve the mobile experience in a fashion that aligns with the dy-
namic consumer expectations of today.
While there was almost universal
agreement (97%) that a good mobile experience impacts customer loyalty, four
out of 10 (41%) of respondents said they
have either no mobile strategy in place at
all, or have some form of mobile strategy
that has yet to be implemented.
Indeed, only 51% of brands report
that their company personalizes content for mobile web customers while just
61% have a mobile optimized website in
place.
In addition, just 23% of brands are
able to measure their mobile experience
performance based on KPIs. And when
asked to evaluate themselves, only 48%
of brands were able to say that their organizations are currently delivering a
seamless mobile experience to their customers.
“As mobile devices have overtaken
PCs for internet access, brands must
include the mobile environment when
defining the customer experiences they
deliver,” said Sitecore CMO Scott Anderson.
“Consumers now expect a contex-
tual experience inclusive of mobile and
will reward brands with loyalty for doing so while punishing those that don’t
with decreased business. All consumers
today should be considered the mobile
consumer,” said Anderson.
Ultimately, brands must do more
than pay lip service to the importance of
their mobile experience performance by
speeding up their mobile deployments
and allocating sufficient resources on
this front. They should also plan to deliver personalized content that matches
the interests of individuals.3
12
research
3 JUNE 2016
Hackvists crucial to enforcing big
data accountability: survey
John C. Tanner
Over half of the world’s online users
think that so-called “hacktivists” are
criminals who should be stopped AND
heroes who hold crooked companies
and government agencies accountable
for their actions.
A survey across 24 countries
conducted by research company Ipsos
and commissioned by the Centre for
International Governance Innovation
(CIGI) found that close to two-thirds
of online users think groups like
Anomymous who hack into the servers
of corporations and government
agencies for various reasons (politics,
social justice, whistleblowing, doxing,
blackmail, etc) are lawbreakers who
should be stopped.
However, just over half of
respondents said that hacktivist groups
“should step in when no one else will
hold someone accountable.”
According to CIGI, between 65% and
66% of respondents said hacktivists play
an important role in keeping criminal
organizations, foreign governments,
domestic governments and large
companies accountable. Around 43%
claimed to have a positive view of
hacktivist groups. And 56% believe that
hacktivists are a nuisance and provide no
real value.
It’s an interesting finding, especially
in light of the recent Mossack Fonseca
leak demonstrating the extent to which
the rich and powerful avoid paying
taxes – a revelation that has not proven
popular with taxpayers who are not rich
and powerful.
CIGI
Research
Fellow
and
cybersecurity expert Eric Jardine says
the seemingly contradictory findings
could be a case of disapproving the
tactics but approving what these groups
accomplish with them.
“They seem to be apprehensive of
their lack of recognizable organizational
structure, and experience trepidation
about their operation from the shadows
of the Internet,” he said. “At the same
time, Internet users also deem the
outcome of hacktivist operations in a
more benign light, especially when they
are holding institutionally powerful
people to account.”
This has become particularly true in
the wake of Edward Snowden’s exposure
of the US National Security Agency’s
mass surveillance programs, with
people worldwide more willing to trust
new actors in holding governments to
account, adds Fen Hampson, director
of CIGI’s Global Security & Politics
Program and co-director of the Global
Commission on Internet Governance.
“What we see in these findings
is concern about entrusting these
tasks to those nesting behind the
vales of hacktivism,” said Hampson.
“Nonetheless, these findings most
importantly demonstrate an undisputed
appreciation for the power of the Internet
as a tool for enhanced accountability and
transparency.”
That’s a point that governments and
companies are being encouraged to take
seriously, especially as we head into the
era of big data and the digital economy.
Transparency and openness matter
to people, and so does accountability
for malfeasance, negligence and
incompetence.
In the digital economy, where digital
personal data is routinely collected,
correlated and sold in bulk, trust is a
premium and a differentiator. It’s not
enough that companies who collect data
use it properly and securely – they also
have to be held accountable when they
don’t.
The 2016 CIGI-Ipsos Global
Survey on Internet Security and Trust,
conducted from November 20 and
December 4, 2015, covered over 24,000
users in Australia, Brazil, Canada,
China, Egypt, France, Germany, Great
Britain, Hong Kong, India, Indonesia,
Italy, Japan, Kenya, Mexico, Nigeria,
Pakistan, Poland, South Africa, South
Korea, Sweden, Tunisia, Turkey and the
United States.
One other finding of note: in countries
that experience more frequent political
transition, users were more likely to view
hacktivists as playing an important role
in government accountability.3
Online sales represent just 4% of SEA retail market
Online retail represents a $6 billion market in Southeast Asia, but with online
sales below 4% of total retail, the region
still lags well behind developed markets
and even other developing markets.
While 250 million consumers are
now connected via smartphone in
Southeast Asia and 100 million engage
in online transactions, e-commerce is
proving to be a tough nut to crack due to
constraints in the region’s and payments
infrastructure.
These are the findings from a recent
report by Bain & Company and Google.
The report includes a survey of more
than 6,000 Southeast Asian consumers
across six markets (Singapore, Malaysia, Indonesia, Philippines, Vietnam and
Thailand).
“The growth of the Southeast Asian
e-commerce market is slow but significant, particularly when you consider
that it started from a very small base in
2012 and has doubled every year since,”
said Sebastien Lamy, a Bain partner and
co-author of the report.
“We believe this region is on the cusp
of a digital boom that is beginning to
transcend e-commerce and impact sectors from travel and tourism to financial services and payments. Those that
recognize its early potential in spite of
persistent complexities will reap the rewards.”
Bain anticipates online retail sales
across Southeast Asia could hit $70 billion by 2020. While this does not yet
match the pace of China – now a more
than $500 billion market – multinational
retailers are finding it harder to ignore
the region’s emerging influence.
According to Bain, the biggest hurdle for e-commerce success in Southeast
Asia is the highly fragmented nature of
the region.
Regionally-specific cultures, regula-
tions, infrastructures and customer preferences make it difficult to establish a
presence and build scale here, which is a
deterrent for foreign owned businesses.
However, local and regional players are
thriving simply by providing a highly
tailored customer experience.
This includes competing on more
than just price – more than 60% of survey respondents cited both experience
and choice as a driver of loyalty. Many
local companies are also adapting to
varying banking penetration across the
region by expanding beyond credit card
payment and door delivery and instead
offering cash payment and pick-up options.
The Bain report also reveals that region’s consumers are still largely ‘site
agnostic,’ purchasing from a large repertoire of platforms. As a result, search
has become a leading source for product
research and discovery, led by the use
of video, particularly in Indonesia and
Thailand.
Social is also highly influential in
building consumer trust around product quality and seller’s credibility – more
than 80% of consumers use social media
and over-the-top content to research
products or otherwise connect with sellers.
“Our research is a ‘last chance’ warning for Southeast Asian companies,” said
Florian Hoppe, a Bain partner and coauthor of the report. “We’ve had a front
row seat to watch the digital disruption
unfold in other markets – first the US
and Europe, followed by China and India. With a few regional differences, we
know how it will play out here, too, but
companies are running out of time to act
if they want to stay ahead of consumer
preferences and beat the competition.”3
ANALYST VIEW
13
3 JUNE 2016
Enabling new services: what telcos
can learn from Amazon
Enrique Velasco-Castillo,
Analysys Mason
Telecoms operators are exploring services
to generate new revenue and fend off
competition from players that include
global internet giants and emerging startups. The platform business model – the
opening of capabilities to third parties
as exemplified by Amazon’s strategy
with Amazon Web Services (AWS) – is
an attractive approach to services as it
enables operators to maximize the value
of their core capabilities.
The transition of a traditional telco
organization into a service enabler
requires a shift in terms of strategy,
organizational structure, culture and
business models. Operators embarking
on this process must provide modular
components (like connectivity, identity,
payments ,and authentication) which
are then used by third parties to develop
their solutions, instead of end-to-end,
vertically-integrated solutions. This
shift must also leverage the operators’
assets and core capabilities – including
network infrastructure, spectrum,
intellectual property, human capital,
and customer relationships. And, it
should insulate them from competition
from OTT providers, internet giants,
start-ups, and other operators pursuing
similar strategies.
Amazon’s strategy with AWS
is simple: build infrastructure for
Amazon, then rent that infrastructure
to competitors, profit from their growth,
and learn from their best practices.
Netflix runs its on-demand streaming
video service on AWS, and when
subscription video-on-demand services
proved popular, Amazon launched
Prime Instant Video as a complement to
Amazon Prime.
By allowing third parties to develop
products and services running on their
platforms, competitors can drive growth
in new markets for the platform host and
become co-opetitors. Operators can also
insulate themselves from the pressure,
uncertainty, and cost of responding to
threats posed by other players.
For an operator, the process of
developing its own services is challenging
because it must compete against players
with different cost structures. But on
a platform-based business model,
operators don’t need to develop and
deploy services themselves. By enabling
diverse developers (start-ups, SMEs,
and enterprise customers) to use their
platform and assets, operators let others
absorb the cost and risk of servicesinnovation. Once a specific product or
business model is proven to work, the
operator can then easily license, acquire,
or emulate it, then fold it into its own
portfolio. In the meantime, operators
can focus on qQoS and the reliability
and robustness of their own platforms,
as they have traditionally done for
their network infrastructure and core
communications services.
Amazon innovates by listening
to the needs of high-value customers
(enterprises, governments, high-growth
technology start-ups), and rapidly
develops the features that they need to
thrive. The firm’s platform strategy has
benefited from characteristics unique
to Amazon, including investors’ longheld tolerance for low profit margins
due to continuous re-investment in
infrastructure (including AWS), lack
of significant legacy infrastructure,
and a worldwide addressable market
unconstrained by spectrum regulation
or tower infrastructure. Operators can
derive valuable lessons from Amazon
because the company’s digital platform
ecosystem is built around essential
services that correspond to operators’
core capabilities-- such as messaging,
connectivity and storage.
Operators have significant advantages
over digital-only organizations: real-time
customer support, installation services,
and personalized sales aren’t easily
emulated by the latter. This is important
for high-value customer segments such
as enterprise and government. Operators
well know the regulatory environment
of their markets – a particular advantage
for services in verticals like financials,
identity management, or healthcare.
In spite of the many differences
between operators’ organizations, the
platform-based business models of global
players like Amazon provide examples
of successful strategies – elements which
operators could benefit from emulating.
Amazon’s success as the largest
e-commerce company in the world is
to a great extent based on its Amazon
Web Services cloud infrastructure-as-aservice (IaaS) platform. An exploration
of the reasons behind this success
illustrates the advantages for telecoms
operators that a platform business model
can bring.3
Enrique Velasco-Castillo is senior
analyst, Analysys Mason
Operators get serious about telco APIs (again)
Mark Newman, Ovum
In May, Axiata, Bharti Airtel, BT, China
Mobile, China Unicom, NTT Group, Orange, Telefonica, and Vodafone renewed
attempts to build an operator-centric API
alliance, agreeing to adopt 18 open APIs
designed to boost operators’ digital capabilities.
Sound familiar? Six years ago another
industry body, the GSM Association, set
up the (now defunct) Wholesale Applications Community (WAC) with the aim of
creating common carrier APIs.
What has changed in the six years
since to make telcos confident that the
latest initiative will be more successful
than WAC? And more fundamentally, is
it a given that third-party developers will
choose to exploit the telecoms API opportunity?
The big change in the industry since
the last coordinated API initiative is in
how telcos see technology and network
evolution. Telcos are starting to adopt
virtualized, cloud-based networks, and
they want to take the same approach to
building their own ecosystems as Internet
companies. This will require the adoption
of open APIs to allow third-party developers to build services that hook into telecoms networks.
As operators’ strategies have evolved
so has their thinking about what types of
APIs might be important to third-party
developers. Much of the early activity was
around the consumer market and APIs
for voice, messaging, location, and billing. But as operators have refocused their
innovation strategies on B2B and B2B2C,
they have started to develop new APIs.
According to Thomas, most of these APIs
will be offered for free, but he specifically referenced big data analytics as one
API that operators would seek to directly
monetize.
One of the key challenges that operators are going to face in their API programs is persuading developers of the
value in building applications that sit on
and within their networks. Until now developers have made do with the public
Internet and, where necessary, have negotiated peering deals or bought networkbased services from operators.
Telcos also need to consider the cost
and resources required for developers to
adopt their APIs. When developers look
at the telecoms industry, they see hundreds of national operators all with different strategies, priorities, and ways of
doing business. One of the reasons WAC
failed was because telcos couldn’t cooper-
ate with one another. It created a common
set of technology APIs, but there was no
common distribution framework. A developer would have had to negotiate individual deals with each telco to gain access
to its APIs and then work out a revenuesharing model with each one.
Ovum expects that a common distribution framework will exist for the new
API initiative. However, for developers to
see the opportunity to create global applications that utilize telecoms network
capabilities, more telcos will need to sign
up to it. But for companies that are wholly
focused on competition in national markets, cooperating with a competitor is
never going to be easy.3
Mark Newman is chief research officer for telecoms research, Ovum
14
LATEST ENTERPRISE NEWS
3 JUNE 2016
Forticode aims to make passwords safe again
Don Sambandaraksa
Forticode has launched a password solution called Cipherise
that helps to make passwords
secure again from technical
wiretapping or people looking
over the shoulder. This solves
the problem of having too
many password fobs, extremely
long passwords that get scribbled down on a Post-It next to
the monitor, or using a password manager.
Ramsay Smith, vice-president for sales at Forticode,
explained that the user can set
a simple password, like Ramsay75, and then is presented
with a matrix of buttons, each
with characters on them.
The password is entered using these buttons similar to T9
entry in the early days of mobile phone texting. Each time
the password is requested the
composition of characters on
the tiles change. The number of
tiles can be customized, as can
the language. Even a series of
emojis can be used as a password.
The other part of the solution is out-of-band authentication. A user can login to Office
365 on his/her laptop and the
Cipherise password request
would then pop up on his/her
Global IoT SIMs for startups
Don Sambandaraksa
M2MOne is positioning itself
as the first global partner for
IoT SIMs. The firm aims to
provide services and support
for SMEs and startups for both
its home Australian and global
markets.
The company is not an
MVNO but a value-added reseller. They offer a global roaming IoT SIM with data plans
from 500 KB to 50 MB – useful
for vehicle tracking, telematics
or remote sensing – that works
with 500 carriers in over 170
countries. The SIMs come in all
form factors including indus-
trial soldered-down SIMs.
M2MOne general manager
James Mack explained that
SMEs and startups are difficult
markets for telcos. M2MOne
provides both the technical
support and also the regulatory
support of getting approval for
such uses in Australia, and will
handle orders as small as 100
SIMs for trial projects.
Mack said that he hopes for
deals with systems integrators
and device manufacturers and
has high hopes for the Singaporean and Indonesian markets in
particular. 3
Booth: BN2-01 (Australia Pavilion)
Connected cloud healthcare
without the radio
Don Sambandaraksa
Nanosoft is showcasing
their latest Bfit line of smart,
connected scales and blood
pressure monitors with one
important twist. Instead of connecting via Bluetooth or Wi-Fi
Direct, Bfit devices communicate with the host smartphone
by emitting sound which is
picked up by the app.
Claudia Hyun, manager at
Nanosoft, said that this made
the device much easier to use,
especially for the older demographic which needs close
healthcare monitoring.
Nanosoft sells to the consumer market but also is after
the B2B market. It has a cloud
based component and is looking for not just healthcare providers, but also fitness clubs
and gyms to deploy their solutions. 3
Booth: BN4-07
phone. Once the password is
entered, the notebook would
have a secure token for a certain number of hours.
Smith said that it’s very
early days for Forticode. The
company has spent three of the
last four years developing and
patenting the technology, and
has just launched with three
customers in Australia.
“We’re talking to every industry. Healthcare has a privacy
dimension, education, Telstra
and Optus for internal privileged access and government,”
he said. 3
BN2-01 (Victoria Pavilion)
PLEASE ENTER YOUR PASSWORD: Ramsay Smith, VP for sales at Forticode, demonstrates the Cipherise password solution
Com & Com taps Newtec for enterprise VSAT in
Myanmar
Newtec has announced that
its Newtec Dialog multiservice
VSAT platform has been selected to facilitate the launch
of C-band enterprise services
in Myanmar for Com & Com,
a joint venture between service
provider Terabit and Newtec’s
certified business partner OSB.
With network congestion
in the Burmese cities and optical fiber backbones mostly
restricted to the center of the
country, satellite gives Com
& Com a fast way to provide
high-quality service connectivity in both cities and hard-toreach areas in Myanmar.
“In Myanmar – where
Internet and television penetration is very low – satellite
communication is the most
cost-effective and fastest way to
bridge the digital divide,” said
Com & Com’s managing director Theingi Lin.
Newtec will supply Com &
Com with its 4IF Newtec Dialog Hub, supporting MF-TDMA as well as Mx-DMA return
link technology, and hundreds
of Newtec MDM2200 and
MDM3100 satellite modems.
The C-band service will initially serve corporates, SMEs
and banks. Com & Com will
later expand the service to
Ku-band and consumer broad-
band. The parties expect to
provide several hundred more
VSAT terminals within two
years.
The Newtec deal is the latest
of a series of Myanmar-related
satellite announcements of at
CommunicAsia2016. Earlier
this week, Intelsat revealed a
multi-year, multi-transponder
agreement with Myanmar’s
Ministry of Transport and
Communications
(MOTC),
while AsiaSat and Hughes
Network Systems made separate announcements regarding deals with Myanmar’s KBZ
Gateway Co. 3
Newtec Booth: 1P2-01
“Security must be the foundation of digital disruption: panel” from page 1...
Wing K Lee, CEO of YTL Communications,
said that it’s ultimately a matter of trust.
“Once trust has been violated, you can’t go
back, and it has ripple effects for the whole ecosystem,” he said. “Remember that recent video on
YouTube of the people who hacked a connected
car and shut it down while it was on the road? That
video went viral and now everyone’s scared of connected cars.”
Lee added that this creates an opportunity for
telcos, “because we know how to run secure networks, and we have a level of trust with our cus-
tomers. But we always have to keep in mind that
we need that secure foundation.”
Fermin Fautsch, VP of global enterprise at Telekom Malaysia, agreed but noted that telcos aren’t
the only ones in the ecosystem who need that
foundational approach to security.
“Security is a big concern, but we tell our customers that you have to implement it too,” he said.
“We see stories of banks getting hacked and blaming it on a payment provider. Everyone has to assume they’re going to be attacked, even if they’re
not the main target.” 3
LATEST ENTERPRISE NEWS
15
3 JUNE 2016
overnight wire
PLDT’s FINTQ to team with Novatti on financial inclusion in
MEA
PLDT’s digital innovations arm Voyager Innovations has announced that its FinTech
unit FINTQnologies plans to collaborate with payments provider Novatti group on
digital inclusion in MEA. The companies are discussing opportunities in providing
financial platforms that leverage digital and mobile technologies to bank and nonbank partners in the region. The World Bank estimates that 86% of adults in the
Middle East and 66% in sub-Saharan Africa are unbanked. FINTQ provides digital
platforms, products and services covering digital lending, disbursements, microsavings, micro-insurance, NFC contactless and online payments and anti-fraud and
card control.
Xiaomi signs cross-license, Office apps deal with Microsoft
Chinese smartphone maker Xiaomi has announced a cross-license and patent
transfer agreement with Microsoft and agreed to ship Office and Skype on its Android
smartphones and tablets. Starting from September, Xiaomi Android devices will
come pre-installed with Word, Excel, PowerPoint, Outlook and Skype, the companies
revealed. The agreement builds on an existing partnership that has so far seen
Xiaomi install Windows 10 on its Mi Pad tablets and power its Mi Cloud service
with Microsoft Azure. The agreement could help Xiaomi move closer to launching its
products in the US market.
Australia’s Megaport wins deals with Verizon, Fujitsu
Australian SDN-based elastic interconnection company Megaport has signed a deal
to provide its Elastic Interconnection Fabric to Verizon Digital Media Services. Under
the deal, Verizon Digial Media Services will make use of Megaport internet exchanges
in Sydney, Melbourne and Singapore and use the Megaport Elastic Fabric at several
locations in the US. Megaport also revealed that the company has signed a global
reseller agreement that will allow Fujitsu Australia to provide customers with access
to a range of cloud platforms through an on-demand provisioning model.
SK Telecom unveils connected car navigation servicee
SK Telecom has announced plans to launch Korea’s first connected car service that
links a mobile navigation app with an in-vehicle navigation system. The new service,
T Map for Car, will be unveiled at the 2016 Busan International Motor Show, which
commences today (Friday). By combining the real-time capabilities of GPS with the
more accurate dead reckoning technology used in in-vehicle navigation systems, the
operator aims to provide the best of both worlds and deliver more accurate navigation
information in real time. The service will be applied to the KIA K5 under the brand
name T map for KIA from next month, and to the Jaguar Land Rover F-Pace under the
name ‘T map for JLR’ from September.
Making safe payments
on the move
Michael Leung
After years of dominance by Octopus
and major credit cards, the retail payment market in Hong Kong recently
welcomed a number of new operators.
Hong Kong’s banking regulator, the
Hong Kong Monetary Authority last
year issued guidelines on stored value
facilities (SVF, aka e-Wallet), and peerto-peer payments. Consumers now
have more choices in making payments
at point-of-sale (POS), on the Internet,
and between each other. Together with
the SVF guidelines and operator licenses, the HKMA also revised the existing
guidelines on e-banking security.
These guidelines serve as a timely reminder of the risk that often comes with
convenience, especially when more payment and other financial activities are
conducted online using mobile devices
– a far more vulnerable channel to different forms of security fraud.
Smartphone safety
Perhaps the most popular question is
“what happens if I lose my phone?” As
today’s smartphones are packed with important and sensitive information, your
smartphone ending up with the wrong
hands is a painful thought. The first rule:
never store confidential personal data,
like access codes and passwords, in clear
format anywhere in the phone.
Good smartphone security practices
include prompt updates to the operating
system, mobile banking, and payment
apps from official sources. These updates
often include the latest anti-virus and
anti-spyware patches. Jailbreaking or
rooting your smartphone is an absolute
no-no, as it opens the door for hackers to
tamper with your apps and data.
On a personal level, the key is to
never compromise security for convenience. Choose strong passwords. In some
of Hong Kong’s recent security scams,
fraudsters systematically “guessed” user
PINs, logged onto online shares trading platforms, then manipulated prices
and transactions to generate monetary returns. Strong passwords and
the use of challenge-response test (e.g.
CAPTCHA) or question-answer authentication mechanism help prevent
machine-initiated attacks.
Your PIN is strictly personal information and must not be disclosed to
anyone. The HKMA has restricted all
banks to allow their customers to change
their PIN or personal information by
email, message or voice conversation.
Follow that example.
Securing mobile payment
The HKMA has mandated a limit
on mobile transactions for e-Wallet and
SVF payment platforms of $387 every
two days. This amount is considered too
low for some users.
Regardless, most of these mobile
payment apps do not have robust security features, such as strong password
rules, two-factor authentication and jailbreak detection. Many of them also allow users to automatically and directly
top-up the e-Wallet from bank accounts
or credit cards.
Here are a few good practices:
• Don’t leave excessive amounts of
money in an e-Wallet
• Be sure a password is required to
make payment
• Enable a transaction alert feature, if
available, and always keep an eye on
it
Check transaction records and account statements regularly, and report
anything you believe may be irregular. On email, never download or open
doubtful files, and never click on embedded Web links.
Payment using NFC may be relatively safe, but make it a habit to turn off
the NFC function in your smartphone,
as well as Bluetooth, when not required.
Finally, think twice when a mobile
app allows auto-login using Facebook,
WeChat or other third-party authenticators. It’s convenient, but may also cause
vulnerability beyond the mobile app itself. 3
Michael Leung is president of the
Hong Kong Computer Society and
CIOO at China CITIC Bank International.
16
LATEST NEWS
3 June 2016
Melbourne aims to be top tech startup
destination in APAC
Don Sambandaraksa
Philip Dalidakis, minister of small
business, innovation and trade,
visited the Government of Victoria pavilion at CommunicAsia
2016 in his quest to promote the
hotbed of talent and creation that
is modern day Melbourne.
“The Victorian government
invests great resources into a
stand like ours at CommunicAsia,” said Dalidakis. “We do so as
it’s important to showcase new
and established tech companies
at the number one technology
showcase in Asia.”
The solutions that Dalidakis
said he found most impressive
included better management of
natural disasters through data
management, emergency response for those who care for the
aged, and sensor networks that
monitor temperature controls for
freezer networks.
Dalidakis spent almost two
hours talking to every single exhibitor at at the State Government of Victoria pavilion and
often called on his staff to take
notes and make introductions
with his fellow ministers when he
thought certain solutions would
be useful in government.
“We would like to think that
Victoria punches well above its
weight in terms of both innovation and also the development of
technology. We have seen in the
past twelve months in particular
a rush of companies from the Bay
Area to locate in Victoria and in
Melbourne in particular.
“We have a vibrant culture
and a vibrant ecosystem that
when you combine with our wonderful access to talent, you ensure
that you have a hotbed of creation,” he said.
Three Victorian tech firms
have announced major deals at
CommunicAsia 2016. FlexAnswer was awarded a government
contract for the provision of a
visual assistance system to all Singapore government agencies.
Melbourne-based laser technology company Optotech has
successfully won a contract with
Seagate in Johor Bahru, Malaysia
for three new laser-based systems
for hard disk drive inspection,
and cloud-based software company Urbanise announced it had
selected Singapore for its Southeast Asian base of operations. 3
State Government of Victoria booth: BN2-01
Turning copper into “metallic fiber”
Don Sambandaraksa
Leveraging existing copper infrastructure and turning it into
“metallic fiber” is what Positron
Access Solutions offers to telcos
wanting to leverage their existing infrastructure, especially in
jurisdictions where right-of-way
permits can make rolling out fiber slow or cost prohibitive.
The company is also pitching
to mobile carriers for small cell
backhaul through bonded copper
connections.
One large European operator
has fiber-fed DSLAMs offering
25-Mbps VDSL connections at
1.2 to 1.5 km. Positron president
Pierre Trudeau said that the solu-
tion here was to bond up to eight
copper pairs 500 to 600 meters
from the subscriber to provide a
50 Mbps offering.
More importantly, the solution can be rolled out in less than
a day rather than the weeks or
months it takes to get fiber deployed, Trudeau added.
On the other end, there are
telco customers offering ADSL2+
solutions at 5 km at just 700
kbps. By cleaning up the signalto-noise ratio and using vectoring, that can be increased to 4-5
Mbps. From the subscriber point
of view, it’s the difference between
being barely able to watch YouTube to watching Netflix in HD.
On the East Coast of the US,
some Positron clients have 100year old copper that has many
bridge taps - loose ends hidden
somewhere in old walls. In Latin
America the key problem is proximity to power cables. Cleaning
up the signal to noise ratio of these
helps in many of these cases.
“Eventually they will deploy
fiber with wireless for the last few
hundred meters. But carriers are
already struggling with capacity,” Trudeau said. “In the US,
one fixed LTE provider can only
serve 15-20 power users per cell
with the bandwidth projections
they have so they are turning to
our metallic fiber and using it for
backhaul.”3
BH3-08 (Canada Pavilion)
SES-9 ready for commercial
service in Asia
John C. Tanner
Satellite operator SES has
announced that its new SES9 satellite is officially entering commercial service.
SES-9 has successfully
completed its testing and
reached its orbital position
at around 108.2º East, where
it has joined SES-7 and will
replace NSS-11.
“SES-9 is key to expanding our capabilities for DTH
video broadcasting and
services in Northeast Asia,
South Asia and Indonesia,”
said Martin Halliwell, Chief
Technology Officer at SES.
According to SES, SES9 – built by Boeing Satellite
Systems International – is
the largest SES satellite to
serve the Asia-Pacific region, with 57 high-power
Ku-band transponders –
equivalent to 81x36MHz
transponders, out of which
53 are incremental. The new
spacecraft will provide significant expansion capacity to serve the fast-growing
video and mobility sectors
across Northeast Asia, South
Asia, India, Indonesia and
the Philippines. The satellite
will also be capable of supporting a range of enterprise
and government applications.
“Equipped with dedicated mobility beams, SES-9 is
also well positioned to serve
the fast-growing maritime
and aeronautical sectors,”
Halliwell added.
Meanwhile, SES-9 already has anchor customers
ready to go. SES will co-market SES-9 capacity with PT
Telekomunikasi Indonesia
to the Indonesian market.
Also, Sky Cable, the largest
cable television provider in
the Philippines, has signed a
multi-year, multi-transponder agreement for broadcasting DTH satellite TV channels.
Meanwhile, as the Show
Daily reported on Tuesday,
this week SES also partnered
with Gilat Satellite Networks
to launch the SES Enterprise+ Hybrid Broadband in
Asia, which will use capacity
from SES-9.
The spacecraft was successfully launched by a
SpaceX Falcon 9 rocket from
the Cape Canaveral Air
Force Station, Florida on 4
March this year.
“The improved performance of the Falcon 9
launcher shortened the orbit
raising phase and, in combination with the use of the
highly efficient SES-9 electric
propulsion system, resulted
in remaining fuel on board
to support services well beyond its 15 years design life,”
Halliwell said.3
Exhibitors update
COMPANY NAME
ALLTERCO PTE LTD
BOOTH NO.
BC4-06
COMPANY NAME
PEER CORE NEX GEN
BOOTH NO.
BN2-01
CUBEACONBT3-01
RADWARE1E2-01
DATA61BN2-07
ROLEPLAY STUDIO
DATAONBT3-01
SINGAPORE BUSINESS FEDERATION
BM2-10
INNERTRON INC
SKYNET COMMS PTE LTD
BB4-14
BM2-03
BT3-01
JUNIPER NETWORKS
BJ2-01
UDC SYSTEMS PTY LTD
BN2-01
NATIONAL ADVANCED IPV6 CENTRE OF EXCELLENCE
3B4-19
ZAMRUD TECHNOLOGY
BT3-01
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SUMMIT
3 JUNE 2016
Communicasia2016 summit
Highlights for Day Four: Thursday, June 3
Masterclass A: Enterprise App Development: Empowering Digital Transformation
3 June 2016, Friday
Heliconia Junior 3502, Level 3, Marina Bay Sands
Key Learning Outcomes:
• Delivering apps that enhance the experience for both employees and customers
• Maintaining impregnable security of the network
• Enabling departmental solutions to provide more value-add for business units and
groups
• Providing mobility for increased productivity
David Roberts
Senior Director - Communication Service Providers (APJ), CA Technologies
About your Masterclass Leader:
As Senior Director, David is responsible for the CA solutions that drive business outcomes for CSPs across the Asia Pacific & Japan market. He has more than 25 years
of IT software and networking experience that includes running regional System
Engineering operations in Asia Pacific for a number of leading software management
organizations. David has led the way in emerging technologies such as VoIP and IP
telephony, MPLS, IPTV and Digital Media Signage throughout his career, from design
to implementation in a number of leading carriers and enterprise environments in
APJ and EMEA.
In addition to developing a comprehensive understanding of the networking infrastructure and software applications markets, David holds a Cisco Certified Internetwork Expert certification.
Who should attend:
• CMOs
• Head of Marketing
• Head of Customer Engagement
• Head of CRM/CEM
• CDOs
• Head of Digital
• Head of Analytics
9.00 Registration
9.20 Opening Remarks: Big Room Planning - Collaboration and Alignment towards
a Common Purpose: The secret sauce to scaling Agile successfully for the
enterprise is through “Big Room Planning”. Done right, it helps surface all problems and dependencies within the next foreseeable 8-12 weeks timeframe that
can potentially hinder value delivery.
11.00 DevOps - The Continuous Delivery Journey: Understanding and measuring the
effectiveness of DevOps is key to delivering not only better quality products to
market quicker, but being able to measure and deliver on business value.
Connecting and Monetization: you have an app, so what? What are some of the
challenges and solutions to getting your app working for you!
Masterclass B: Addressing Black Hat Threats and Enhancing Cyberphysical Security
3 June 2016, Friday
Heliconia Junior 3503, Level 3, Marina Bay Sands
Key Learning Outcomes:
This masterclass will address the most burning questions and concerns of today’s
leaders pertinent to cyber security and related avenues:
• Understanding the need to (and how to) protect devices/cyber-physical systems and
curbing attacks in their tracks.
• Comprehending the need for encrypted communications between processes, devices, and systems in private network silos.
• Uncovering the intricacies pertinent to monitoring procedures and incessantly looking for Advance Persistent Threats.
Akhil Behl
Architecture and Business Strategy Director, Juniper Networks
About your Masterclass Leader:
Akhil Behl, is a Business Strategy Consultant with Juniper Networks. His charter
involves an overarching portfolio encompassing IoT, Security, Infrastructure, Service Management, Cloud, and Data Center. With 12+ years of experience working in
leadership, advisory, business development, and consulting positions with various
organizations; leading global accounts, driving towards business innovation and
excellence.
Akhil holds dual CCIE, PMP, ITIL, VCP, TOGAF, CEH, ISO/IEC 27002, and many other
industry certifications and is also author of Cisco Press books.
Who should attend:
• CIOs
• CISOs
• Executives from secure software development
• From operations / network security management
• From enterprise security and governance
• Digital forensics
9.00 Registration
9.20 Opening Remarks:
9.30 • Understanding the need to (and how to) protect devices/cyber-physical systems
• Case studies of recent cyber-attacks/breaches
• How these impacted the organizations and what steps were taken to minimize/overcome the damage caused
11.00 • Detailing the strategies/solutions that enterprises relates as the single most
important asset – data / information
• Comprehending the need for encrypted communications between processes,
devices, and systems in private network silos
• Uncovering the intricacies pertinent to monitoring procedures and incessantly
looking for Advance Persistent Threats (APTs)
Masterclass C: IoT Integration and Data Analytics
3 June 2016, Friday
Heliconia Junior 3503, Level 3, Marina Bay Sands
Key Learning Outcomes:
• Role of IoT in industrial automation & Transformation: Case Study Tata Motors
manufacturing.
• Role of IoT in automated vehicles: Case Study autonomous drones & RPVs (remotely piloted vehicles)
• Consumer Delight – Role of IoT in predictive analytics: Case Study Retail Analytics
Gautam Balakrishnan
Head – Smart Cities, Tata Projects
About your Masterclass Leader:
Gautam Balakrishnan Heads the newly formed Smart City Business Unit in Tata Projects Ltd. The team focuses on planning and deployment of e-enabled infrastructure
solutions such as solid waste management, sewage treatment, public safety, homeland security, crime prevention, e-governance and multi-modal transportation. Also
included is wide area communication (Wi-fi), remote education & healthcare. With
over 10 years of rich experience in telecommunications consulting spanning across
East Asia and with leadership roles in service delivery, Gautam has a unique understanding of the complexities and challenges posed by retrofitting existing cities with
smart solution layers.
Who should attend:
• CIOs / CTOs of enterprises
• Chief Data Officer
• Heads of IoT
• Director of Technology
• IT executives from Utility, transportation, building construction authorities, healthcare delivery agencies
• Lead / Head – Information Services
• Systems and Network Integrators
9.00
9.20
9.30
11.00
Registration
Opening Remarks
Session 1 - Role of IoT in Industrial Automation & Transformation
• Benefits of IoT based design and manufacturing
• Partner and supply chain efficiencies
• Consumer insight and business value drivers
Session 2 - Autonomous Vehicles and Predictive Analytics
• Role of autonomous vehicles in community growth
• The case for unmanned mobility
• Predictive Analytics and Insight for IoT growth
Site Visit 2.00pm – 5.00pm
1. National Supercomputing Centre (NSCC)
A state-of-the-art, High Performance Computing (HPC) facility, with computing, multipetabyte data storage and multi-Gigabit speed network resources to enable users to
solve scientific and technological problems. This site visit will showcase the use of
Supercomputing among researcher, academia and industry and democratize access
to HPC, to facilitate a generation of scientists and technologists, and to catalyse the
growth of a balanced HPC ecosystem in Singapore with our international partners.
2. FusionWorld
FusionWorld is an interactive showcase of award-winning inventions and cutting
edge in-house and industry-collaboration prototypes created by A*STAR’s research
institutes. It serves as a platform where visitors get to view some of the latest innovations that are brewing in A*STAR’s labs. Please visit www.fusionworld.sg for more
information.
For complete programme, visit www.communicasia.com