alsO FrOM tHe PuBlisHers OF MODERN LUXURY

ModerN luxurY iNteriorS South floridA is South florida’s premier upscale home and design publication.
design-savvy homeowners and industry insiders alike look to ModerN luxurY iNteriorS for trend forecasts,
chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the area.
as part of the award-winning modern lUxUry network of regional publications, ModerN luxurY iNteriorS
is able to deliver cutting-edge content that consistently engages the cultured reader. and thanks to a renowned team
with its pulse on the market, interactive multi-platform brand extensions and unrivaled events,
ModerN luxurY iNteriorS excels in capturing the urbane, metropolitan lifestyle, making it a valuable
partner for companies wishing to reach South florida’s most influential consumers.
alsO FrOM tHe PuBlisHers OF MODERN LUXURY INTERIORS SOUTH FLORIDA:
m iam i m agaZine | m od ern l UxUry brid eS S oUt h f l orid a & t h e carib b e a n
3 9 3 0 n e 2 n d aV e S U i t e 2 0 1 m i a m i , f l 3 3 1 3 7 3 0 5 . 3 4 1 . 2 7 9 9
financial gateway
to Latin America & the Caribbean
with more than 27 major national and international
the market
SOUTH FLORIDA
is a leading
market for
affluence in
the US and
internationally
South Florida is
ranked 9th as a
global hot spot
for quality of
life and is one of
only 7 markets
in the world to
experience double
digit real estate
growth this year.
South Florida
leads the national
real estate
recovery, 2nd
in the nation,
with the average
sales price up 20%
in Miami-Dade,
21% in Broward
compared to this
time last year.
corporations with their headquarters in Miami
in US International
Passenger traffic
Bolstered by favorable exchange rates and value for the
money, the Miami area is emerging as a true Global City.
Miami ranks 6th in the Most Important Global Cities.
South American respondents voted it second most important after NY.
Home to some of the most significant
luxury culinary & cultural events
in the united states and around the globe
Miami
Boat Show
Sources: SE FL Regional MLS; June 2013 Miami DDA – Population & Demographic Profile; Source September 2013 Metro Monitor - Brookings;
2012 UBS study, ranked by Spending Power; Hoovers, June 2013; Wealth Report 2012; 2012 Greater Miami Convention & Visitors Bureau
We are the magazine of choice
for the finest luxury brands and
the influencers in our community
and the design community.
the magazine
modern luxury
interiors
south florida
delivers the
luxury local &
visitor market
& design trade
like no other
We host and support some of the
leading home & design consumer
and trade events throughout
South Florida
Luxury Lifestyle, Affluent Influencers,
the Best Neighborhoods.
We reach our print audience with an unmatched blend of direct residential mail,
industry direct mail, controlled commercial, newsstand and event distribution from
Palm Beach to Miami and including Naples & Fort Myers. This happens selectively in only the top
neighborhoods and retail zones, and delivers an unparalleled audience of consumers,
design trade, developers and real estate professionals.
[digital savvy]
C o n t e n t t h at e n g a g e s
a f f l u e n t, e d u c at e d c o n s u m e r s
$372,800
Average Household Income
We have a higher number of app downloads
and more interaction with our apps than any
other local luxury lifestyle magazine. Our
extensive email database and a thriving social
network of active Facebook fans and Twitter
and Instagram followers further enhance our
digital engagement with readers.
h o l d c o l l e g e d e g r e e s : 70%
hold post-grad degrees: 26%
74% an advertiser
have visited or contacted
Sources: Ipsos Mendelsohn 2012 Affluent Adults Hhi $100K+;
2011 GfK MRI Miami magazine Reader Profile Study
the basics
Male/Female...................................................................45%/55%
Average age..............................................................................39
College grad......................................................................... 70%
who is reading
modern luxury
interiors
south florida?
Appealing
to the Most
Active Luxury
Consumer
62%
of readers will use
a local Modern
Luxury publication
as a source for
home design ideas.
85%
of MODERN LUXURY
readers prefer to
buy luxury brands
home ownership
own their primary residence.............................................. 86%
own a secondary residence or
investment property............................................................. 39%
own a vacation/weekend home
or timeshare.......................................................................... 22%
spending habits
had remodeling done in past year................................... 48%
purchased home décor/appliances in pastyear............. 56%
affluence
Avg. household income.............................................$372,800
Avg. net worth.......................................................... $2,910,200
Avg. home value........................................................ .$2,028,300
Avg. investment portfolio....................................... $1,429,700
taking action
As a result of reading modern luxury interiors
Visited or contacted an advertiser.................................. 74%
Visited an advertiser’s website............................................ 33%
researched local real estate.............................................. 11%
SOURCE: 2011 GfK MRI Miami magazine Reader Profile Study, Audience $150K. AAM Audited.
i think the article [in the
winter iSSUe of ModerN
luxurY iNteriorS South
floridA] iS excellent. the
PhotoS are beaUtifUlly
PreSented. and the text
iS oUtStanding. [editorin-chief] drew limSky
iS Very PercePtiVe and
r e S u lt S
wHAT OUR
ADveRTISeRS
ARe SAyIng
AbOUT modern
luxury interiors
south florida
an extremely talented
writer. i’d like to
PUrchaSe a doZen coPieS
the industry insights section looks great and the ModerN luxurY
when it comeS oUt.
iNteriorS South floridA magazine is beautiful!
Kasey Hayes | Piret JOHansOn stuDiO
"design magazine
editorial is frequently
overlooked. but
yours was refreshing.
it told a story. you
took a theme and
wove it into a
scenario depicted by
the photos. those
who read your
copy will be well
rewarded."
rOBert l. alDerMan,
attOrney at laW,
sunny isles BeacH, Fl
rOBert alDerMan
we just wanted to thank you again for a
fantastic evening celebrating the launch
of ModerN luxurY iNteriorS South
floridA. congratulations! the magazine has
just the right blend of “modern luxury”, elegance
and panache – an invigorating mix that is just
what South florida needs! it has been a true
pleasure working with the ModerN luxurY
iNteriorS South floridA – and we look
forward to a long, prosperous relationship with
your publication. welcome home!
Kira KrÜMM
Kira KrÜMM internatiOnal DesiGn
42%
distribution
Targeting the
most affluent
consumers
and leading
industry
professionals
in South
Florida and
internationally
50,000
circulation
our model
Modern Luxury Interiors’
unique target mail blend allows unparalleled
distribution to both consumers and the design
industry. Issues are mailed to consumers looking
to remodel, redesign or purchase homes, as
well as to trade professionals such as members
of ASID, AIA, and IIDA.
185,000
readership
Targeted Residential & Industry Mail
These copies are direct mailed to select lists culled from high-end real estate
professionals and developers, top design firms, architectural firms and
professional industry members of AIA, IIDA & ASID, as well as designconscious consumers and luxury home owners.
40%
Controlled Commercial
Direct drops at the DCOTA, the Miramar Design Center showrooms and
throughout the Miami Design District, major real estate brokerages, model
home/sales centers, design showrooms, galleries and select upscale
hotels are among the premier public locations displaying copies, adding
significant breadth to our audience.
10%
Trade Shows, Events & Promotions
Our magazines will always be at the most exclusive home design and
industry partnership events, as well as major annual events including: Art
Basel Miami Beach, SOBE Food & Wine Fest and DCOTA Market Days.
8%
Select Newsstand & Airports
With targeted precision, our magazines are out to get the most exposure
from domestic airports— including Miami International & Fort Lauderdale—
Barnes & Noble, and boutique newsstand placement throughout Florida,
the Southeast United States and select areas of New York. Distribution also
includes International airports with direct inbound flights arriving to Florida
from South America & Mexico.
★
Digital Distribution
Tablet devices and smartphones are reinventing how our readers consume
content. Accordingly, Modern Luxury Interiors South Florida is
available in app and digital formats.
SOURCE: 2011 GfK MRI Miami magazine Reader Profile Study, Audience $150K. AAM Audit Applied.
marketinG
A 360-DegRee
pLATFORm FOR
bRAnDIng
ImpAcT
full-ServiCe CuStom puBliShinG
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
diGital advertiSinG
• online advertising on modernlUxUry.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via dedicated emails deployed to our curated consumer and trade list.
• mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram
eventS & promotion
• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profile local and national partnerships. ModerN luxurY iNteriorS offers advertisers
affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
produCtion SChedule
SprinG 2014
Special Section: insider Profiles
Summer 2014
Special Section: luxury real estate
aD clOse: Jun 1 | Materials Due: Jun 1 | On sale: Jul 15
fall 2014
Special Section: Art Basel
aD clOse: seP 1 | Materials Due: seP 1 | On sale: Oct 15
winter 2015
Special Section: luxury real estate
editorial
In-THe-knOw
ULTImATe AcceSS
TO A LUxURy
LIFeSTyLe
aD clOse: Mar 1 | Materials Due: Mar 1 | On sale: aPr 15
aD clOse: Dec 1 | Materials Due: Dec 1 | On sale: Jan 15, 2015
e d i t o r i a l p l at f o r m
ModerN luxurY iNteriorS South floridA is South florida’s premier luxury home
design magazine focused on the local market. with every article, our discriminating editorial
team leads our readers through the best of what the city has to offer. our award-winning
content presents compelling local coverage of the finest in all things home- and design-related.
in-houSe
from current obsessions and noteworthy books to local intel and personality profiles, in-house
gives our readers insight into the latest home trends and the stylemakers behind them.
houSe party
discover the boldface names behind the velvet ropes and inside the hottest galas. gain access
to South florida’s best and most exclusive design-driven events in these star-studded pages.
interior monoloGue
get the unique points of view of the most intriguing personalities on the local design scene—
the power players in art, culture, décor and real estate. interior monologue profiles the people
everyone is—or will be—talking about.
home & deSiGn featureS
• intimate glimpses inside the best homes in South florida and beyond
• insights and forecasts from top interior decorators and realtors
• field guides to the chicest home shops
• the latest design trends, curated by local tastemakers and our editors
• road maps to out-of-town design excursions
• resource guides to the best showrooms and vendors
• coverage of eco-friendly and sustainable trends from the design world
advertiSerS
modern luxury
interiors
south florida’s
DISTIngUISHeD
bRAnD pARTneRS
1 hotels & homes
cadillac
eggersmann
Palm beach Show group
adriana hoyos
chateau beach residences
farrey’s
Paraiso bay (related)
chateau ocean
florense
Piret johanson interiors
clima outdoors
inside out
coldwell banker
(South florida)
internUm
aia miami
alan david design
alno miami
antonini modern living
antonio lupi - miami
j. milton & associates
Poltrona frau group miami
roche bobois miami
Saccaro
Samsung
cosentino north america
jade Signature
b. Pila design Studio
design district
luminaire
baltus collection
dcota
miromar design center
decorator’s Plumbing
mod Shop
trend design build
design miami
nest miami
trois j llc
downtown doral
ornare
Valerio art deco
armani casa
boconcept
borges + associates
business improvement district
of coral gables
Scan design
Shoma homes
Sklar furnishing
the
modern luxury
network
national
Reach,
community
Expertise
Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America.
Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an
in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury
benefits from the management services of Cumulus Media. As the nation’s second-largest broadcaster, Cumulus Media operates
more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.