proposal - Merchant Capital Partners Merchant Capital Partners

Transcription

Digital Marketing
PROPOSAL
Affordable Performance Marketing
Mantra “a word or phrase that is repeated often or that expresses
someone's basic beliefs”
At ROI Mantra our only focus is your growth at the best possible cost.
We ensure that you don’t ever have to sign a contract and get the most
qualified battle tested marketers on your team in the shortest time
possible.
ROI Mantra Inc.
8330 LBJ FWY, Suite 370.
Dallas, Texas.
Phone: +1 214 444 9374
E-Mail: [email protected]
www.roimantra.com
ROI Mantra
2014
2
Introduction
Dear Client
I am personally delighted to see that you are considering a partnership with ROI Mantra.
I can assure you that every client receives exceptional focus, uncompromising hard work
and battle tested strategies that ensure a long lasting relationship.
ROI Mantra Inc.
Dallas, Texas.
Phone: +1 214 444 9374
www.roimantra.com
While I might not be there to personally shake your hand, you can be confident of the
fact that you will receive my personal attention from time to time. This is a part of the
DNA of ROI Mantra that makes us as successful as we are.
There will never be contracts and there will always be exceptional service. I personally
vouch for that.
Regards,
Sincerely yours,
Muni Bajpai
CEO | ROI Mantra Inc.
ROI Mantra Inc.
www.roimantra.com
ROI Mantra
2014
3
About Us
Why do we exist?
History & Background
A few aeons ago our founders found themselves sitting across a table trying to make
sense of a few dozen digital marketing proposals for the promotion of their start-up. The
sentiment that each one of them recalls is confusion and frustration with ambiguous
language, unclear expectations and ridiculous prices. Moving on from that epoch, one
of our founders realized the problem was far more viral when working with the top
Agencies in the world as an Advertising Technologist. The entire spectrum of service
providers was either not providing any value for money or charging too much money for
the value. ROI Mantra was born to provide high performance+low cost to simultaneously
push the top & bottom lines and maximize margins for any advertiser. ROI Mantra has
grown rapidly exclusively on that premise and every strand of our DNA holds
performance as a key.
Mission Statement
Our Mission is to maximize your growth.
We promise to be the quintessential energizer bunny that will not give up until the objectives are achieved. We promise to make Marketing as
simple as possible for you to understand and act upon. We promise to not let you spend a dime more than you need to to achieve the maximum
financial growth. We promise to be your marketing partners for a lifetime.
Vision
Mission
Goals
Vision = Affordable Performance
Our vision of an affordable performance
driven Marketing practice led to the birth of
ROI Mantra which in a short time has been
very successful in providing advertisers with a
cost effective/performance model that cuts
cost and increases revenue.
Mantra = Efficiency
Our Mantra is to create the highest efficiency
in the digital marketing life-cycle to make
digital marketing a lot more accountable than
it currently is for the masses. We create
content, produce digital assets, execute media
and tie it all with performance to create a
simple yet powerful model of accountability in
everything that we do.
Goal = ROI
We work exclusively in a Performance Model
as we believe that ROI and Performance are
must haves for measuring the efficacy of any
Marketing.
ROI Mantra Inc.
www.roimantra.com
ROI Mantra
2014
4
Our Work
What We Do
USING BEST PRACTICE TOOLS &
PROCESSES TO BUILD A BETTER
BUSINESS
Why Choose Us?
How We Work
Our Features?
Fresh Solutions
Marketing is a partnership of
trust. Join the family of hundreds
of small medium businesses that
have benefitted from our
approach and strengths to
generate new and augment
current sources of revenue.
We are very process driven. Talk
to us about SCAN and SPEAR
our two proprietarty processes
that are truly revolutionary in
the world of Marketing
Automation and process
management.
Best tools,
From Inbound Marketing to
Content Marketing, from Paid
Search to Organic Search, from
Social Media to E-Mail marketing
we are constantly looking for the
next innovation that will help
drive more revenue to your
business.
Best people
Best processes
And
Maximum ROI.
Experience

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75 Full Time Employees.
$5 Million in Paid Media spent on behalf of our Customers.
$14 Million in clear revenue increases shown.
5000 Content Pieces written.
4 Continents Serviced.
0 Contracts.
Google and Microsoft Partner Status.
ROI Mantra Inc.
www.roimantra.com
ROI Mantra
2014
Our Team
Leadership
Holly Elkins
Position : VP of Business Development
Experience : 10 years
Holly is responsible for U.S sales. She is always focused on bringing the
best of breed opportunities to our prospects. She has been in Sales
since she was 16 years old and has consistently outperformed her
expectations.
Belinda Baldwin
Position : VP Client Services
Dr. Baldwin is a PhD in Advertising and is a faculty at Southern
Methodist University. Belinda champions navigating clients through the
deep waters of Digital Marketing both in knowledge and change
management.
Muni Bajpai
Position : CEO
A seasoned entrepreneur with a diverse background in product, pre-sales
and technology. Muni is responsible for overall stewardship and global
sales.
Raj Vrach
Position : CTO
Experience: 22 years
A Technologist, Strategist and Visionary with a background in U.S Navy
and I2K2 Networks where he is co-owner. Raj is responsible for Tools,
Processes and future Product/Service direction.
Rahul Aggarwal
Position : COO
Rahul is a battle tested business owner who is also the co-founder of I2K2.
His job is Operations (HR, Facilities and Process/Tools Implementation).
ROI Mantra Inc.
www.roimantra.com
5
ROI Mantra
2014
6
Portfolio
Our Work
Garage Door Service
Year: 2014
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



40 Cities.
9+ Million Dollars in Annual Marketing Spend
5000 Hours of work every month
40% increase in revenue shown
Organic Search
Content Marketing
Paid Search
Product Listing Ads
Display Ads
Social Media Marketing
Site Design and Development
NY Jazz Academy
DOLLIE & ME
Salvage Bid
Year: 2013
Year: 2013 and 2014
Year: 2013 and 2014
Site Design and Development.
Organic Search, SEO, Paid Search and
Conversion Optimization.
Organic Search, SEO, Content Marketing,
Social Media.
Guardian Dallas
The Trade Group
The Davidson Group
Year: 2014
Year: 2014
Year: 2014
Organic Search, SEO, Paid Search and
Conversion Optimization.
Site Design and Development, Organic
Search, SEO, Paid Search and Conversion
Optimization.
Organic Search, SEO, Content Marketing and
Conversion Optimization
ROI Mantra Inc.
www.roimantra.com
ROI Mantra
2014
7
Case Studies
Organic & Paid Returns
Organic Media
Largest Auto Auction Site (U.S and Middle
East) - Grew Traffic from 3,000 visits a month
to 200,000 visits per month. Increased
Revenue by 8000%.
ROI Mantra Inc.
Organic + Paid
Largest Mortgage Broker (U.S) - Grew direct
to consumer business from 0 to 1500 leads
per month.
Organic + Paid
Doll Maker since 1890 (U.S) - Grew Monthly
revenue by 2000%.
www.roimantra.com
ROI Mantra
2014
8
Service & Support
Maintenance
Contact Support Center
With over 75 employees working in a carefully crafted schedule we are
truly available 24 hours a day. It’s our promise that you will receive a
response very quickly and resolutions mostly within one business day.
Problem
Management
All of our Client facing personnel are very well versed in understanding
complex marketing and technical issues. We work within a Task
Management system that gives you the customer full visibility of all
tasks that are pending on our end to solve your challenges. Be assured
that in the event of an issue arising we will give it our utmost priority to
resolve as quickly as humanly possible,
.
Customer Support
Tel: +1214 444 9374 / www.roimantra.com
ROI Mantra Inc.
www.roimantra.com
ROI Mantra
2014
9
Our Offer
Monthly Plans
I
II
III
$850
$1350
$1850
Alpha
Beta
Upto 75 Hours
Upto 115 Hours
20 Keywords
10 pages Optimization
5 Content Pieces/month
Google Local Business Page
150 Activities for Quality Backlinks
30 Keywords
15 Pages Optimization
Extra 2 page optimization/month
10 Content Pieces/month
Google Local Business Page + 10
posts/month
$200 – Paid Media Credit
Product Listing Ads
Search Ads
On-Boarding Project Understanding
Keywords Research & Meta Creation
Complete website analysis
Site structure analysis
SEO Technical
Content Optimization
Site Functionality Optimization
Google Analytics
Webmaster Tools
Initial Off-Page Link Management
Off-page Profile Set-up
Google Analytics & Webmaster
Off-Page Work
Content Creation
Reporting
ROI Mantra Inc.
SEO Technical
Google Analytics
Webmaster Tools
Off-Page Work
Content Creation
Reporting
Theta
Upto 150 Hours
40 Keywords
20 pages Optimization
Extra 5 page optimization/month
15 Content Pieces
Google Local Business Page + 20
posts/month
$500 – Paid Media Credit
Product Listing Ads
Search Ads
Contextual Display Ads
Optional: 3 Social Profile creation and
up to 100 posts/month for just $100
extra
SEO Technical
Google Analytics
Webmaster Tools
Off-Page Work
Content Creation
Reporting
www.roimantra.com
Company Proposal Name
1 January 20XX
Scope of Work
Project Management
One Time Setup
Business Review and Information gathering.
Analysis of keyword difficulty, popularity and predicted
searches and finalizing a set of keywords for the promotion
of the website.
Creating title, description and keyword tags.
Competitor analysis.
UX and UI analysis (call to action, social integration, rich
snippet, content, fonts, colors, page layout and necessary
site elements etc).
Navigation Menu.
Breadcrumbs.
Header Links.
Footer Links.
URL Analysis and Structure Recommendations.
HTML and CSS Validation.
Robot.txt Optimization.
Fixing canonical domain issues (Non www & www urls).
RSS Feeds.
XML Sitemap.
HTML Sitemap.
Redirect checks.
Page level canonical tags suggestion.
Keyword density and prominence. Keyword semantic
mapping. Duplicate Content analysis.
Content size check. Text to HTML ratio.
Heading tags.
Image size optimization Check.
Image alts.
Anchor Text Optimization.
Browser compatibility checking.
Page size checking.
Website load time checking.
Broken link checking.
Creating custom 404 page.
Analytics account set-up/linkage.
Goal setting.
Event setting.
Tracking and analyzing data.
Account set-up.
Preferred domain/location settings.
Analyzing and reporting errors (crawl error, server error,
404 pages etc).
Tracking and analyzing data.
Submit Xml sitemap, URL list etc. in search engines.
Check Indexed pages.
Backlink data research and extraction from the web.
Competition backlink analysis and opportunity mapping.
Backlink analysis and clean up.
Quality backlink creation strategy.
Google Local Page (if verification number provided).
Creating Alias, Bios, Classfied content, Directory Content etc.
ROI Mantra Inc.
www.roimantra.com
10
1 January 20XX
Scope of Work
Project Management
Monthly Activities
Ongoing keywords research and Meta for additional
pages.
Keyword density and prominence. Keyword semantic mapping
Duplicate Content.
Text to HTML ratio.
Heading tags.
Image size optimization
Check image alts.
Anchor Text Optimization.
Regular tracking and analyzing data.
Search Engine Rankings.
SEO Traffic Progress.
Monthly work report.
Goals / events report.
Manual Directory Submission.
Press release promotion.
Classifieds Submissions.
Business Listings.
Social Bookmarking.
Image sharing.
Pdf submissions.
Ppt submission.
Video submission (if provided).
Social sharing.
Press release creation.
Blog creation - branded and unbranded.
Article creation - branded and unbranded.
A/B Testing Creatives against Segments
Creative Ad Design
Yield Optimization
Conversion Optimization
PPC Ad Structure Design
Bid Optimization
Quality Score Optimization
Call Tracking Monitoring
CRM Integration and Monitoring
Real-Time Bidding
User Persona Updates
Audience Segmentation
Blog and article posting.
ROI Mantra Inc.
www.roimantra.com
11
1 January 20XX
12
Work Timeline
Project Schedule
Step 1:
Information
Step 2:
Strategy
Step 3:
Execute
Step 4:
Maintenance
1 Day
1 Week
3-6 Months
Monthly
Collate all the information and
schedule/execute an
onboarding call.
Create a Keyword, Content Plan.
Create Revenue, Activity goals.
Chart out a customer voice and
ad creative if any.
Start bringing in Revenue, Leads,
Optimize the site for lead
conversions. Optimize the
content, ad creative for better
attraction.
Maintain the revenue growth on
a month by month basis. Go
back to step 3 if there is an
opportunity to increase even
more revenue.
ROI Mantra Inc.
www.roimantra.com
1 January 20XX
Our
References
13
Our consultants draw upon years of direct, frontline experience as well as deep business knowledge
to ensure our clients' success. Here are a few of our
references.
Steve Traut
Colleen Kelly
Michael Caravaglia
ROI Mantra Inc.
Yury Strachuk
Constantine
Marakhov
Eddie Hertzmann
Brett Muller
www.roimantra.com
1 January 20XX
14
Acceptance Form
Mutual Acceptance
Business Name & Address
Start Date
Package I
$
Package II
$
Package III
$
Total
$
Client Acceptance of Terms
Terms and Conditions
Date:
* Term: ROI Mantra, Inc. has no contract policy in place and either party
has the ability to cancel the above service at any time with an agreed 10
days’ advance notice of the end of the cancellation month. To ensure
cancellation request is received, a confirmation of the request in writing
must be sent to [email protected].
Name / Position :
Sign here to approve :
ROI Mantra Acceptance
Date:
Name / Position :
Sign here to approve :
Credit Card Authorization
Date:
Name on Card :
Billing Address :
Last 4 digits of Card :
CVC Code :
Sign here to approve:
I authorize ROI Mantra, Inc. to charge the
agreed amount listed above to my credit
card provided herein on a monthly basis
until a cancellation notice is sent via
email.
ROI Mantra Inc.
www.roimantra.com
1 January 20XX
15
Terms & Conditions
Terms of use
1. Charges: In order for onboarding to occur, first month charges must be paid. Charges are outlined in your proposal at a monthly rate. Recurring
payments are an option to be billed monthly, or at greater time increments, depending on customer preference. Customer is generally billed on
the first of the month, excluding invoices for the first month of services, which are to be pro-rated according to their official onboarding date.
2. Agreement Term, Cancellation and Refunds: Customers have agreed to pay the amount agreed upon on their customized proposal, at the
beginning of each month that services are to be rendered. Services come only in monthly increments. ROI Mantra, Inc. will not issue refunds for
services already rendered. A customer may cancel their service at any time, but agrees to provide ROI Mantra, Inc. with at least 10 days’ advance
notice before the end of the current month, in order to avoid future charges.
3. No Liability: ROI Mantra, Inc., its suppliers, affiliates, officers, directors, employees, subsidiaries, and assigns, shall not be liable for any damages
whatsoever, including, without limitation, direct or indirect damages for loss of business profit, personal injuries, business interruptions, state
licensing requirements, city ordinances, business information loss, or any other loss. The maximum liability shall be limited to the amount actually
paid for the services provided.
4. Customer Disclosure: The customer agrees to inform ROI Mantra, Inc. in writing of any internet advertising campaigns it has performed or is
performing prior to agreeing to service. Failure to disclose this information may compromise the services provided by ROI Mantra, Inc. In addition,
the customer must provide 1 physical location address which can receive mail for each service location. Customer further agrees that they will
only use ROI Mantra, Inc. services for lawful purposes only.
5. Billing: Customers may pay invoices via credit card remittance to ROI Mantra, Inc.’s payment portal on www.roimantra.com/pay, ACH remittance,
wire remittance, recurring bank draft payments, or check remittance to 8330 LBJ Fwy Ste. 370, Dallas, TX 75243.
6. Cancellation of Services: If customer wishes to cancel their service, they must request to cancel service by sending an email or calling ROI
Mantra, Inc. with at least a 10 days’ advanced notice of the following month. However, to complete the cancellation process, customer must
receive a cancellation acknowledgement in writing to prevent services from being performed past the cancelation month.
7. Communication: The customer agrees to be supportive of their digital marketing campaign and agrees to be responsive to ROI Mantra, Inc.
requests in a reasonable period of time, and acknowledges if they are not, it may affect performance with no altering of service costs.
8. Terms and Conditions: ROI Mantra, Inc. may change its terms and conditions without prior notice, at its sole discretion. To document your terms
and conditions for your service, we recommend that you print these terms and conditions and store them in a file or electronically.
9. Governing Law and Venue: By purchasing ROI Mantra, Inc.’s service you agree that your agreement shall be governed by the laws of the State of
Texas. You also agree and hereby submit to the jurisdiction and venue of the State of Texas, County of Dallas, with respect to any such matters
relating to your purchase of ROI Mantra, Inc.’s services.
10. Authority to Sign: The person agreeing to service on behalf of the customer hereby represents and warrants that he or she has the authority,
and ability, to act on behalf of the customer.
.
ROI Mantra Inc.
www.roimantra.com
ROI Mantra Inc.
Dallas, Texas
75243
Phone: +1 214 444 9374
www.roimantra.com

proposal - Merchant Capital Partners Merchant Capital Partners

Transcription

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