Media Kit 2015-2016

MEDIA KIT
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2015/2016
ASIA’ S L E ADI NG L GB T M ED IA N E T WOR K
‘‘THE
STORY”
ELEMENT is described by The Wall Street Journal as Asia’s first
gay men’s high-fashion and lifestyle journal. It is the essential onestop read covering men’s fashion, entertainment, sex & relationship,
fitness, LGBT community current affairs and more. Element is Asia’s
leading LGBT network. It brings the Asian gay community together
with contents that are closely associated with their lives.
In Singapore alone, it is ranked No.2 amongst major men’s titles on
Magzter.com, which is only behind Men’s Health and outnumbered
other mainstream men’s titles such as August Man, Style Men alike.
Since its launch in March 2013, ELEMENT has received overwhelming support from LGBT friends and supporters all around the world,
including A-list celebrities such as Lady GAGA and top Mandopop
diva Zhang Hui Mei (A Mei). For the latter, our Rainbow issue was her
first-ever gay press exclusive cover shoot and interview. For its unique
content, ELEMENT has also attracted the attention of both Western
and Asian mainstream media such as The Wall Street Journal, Yahoo,
BBC World News, The Huffington Post, ABC Network, NNA, China
Daily, Neue Zuercher Zeitung. ELEMENT is currently selling an average
of 30,000 copies per issue across all digital platforms.
When our advertisers (such as Calvin Klein, Paul Smith, Air France
and more) wanted to speak directly to the Asian LGBT community,
they knew we are the “one and only” premier platform in the region to
work with because not only do we deliver excellent marketing results,
we are a key element in helping them build quality relations with their
target consumers for the long run.
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With our integrated strategic mix tools as above, expect your business to grow
at least 3 times of your market share in the LGBT consumer segment.
TOTAL TARGET
USERS:
93,460
Average time spent on the magazine / time:
100%
8.2minutes;
readers open the magazine
2 times a week with 1 in 2 open
6 times and more monthly.
RANKING:
Magazine with the most rapid sales increase in
Magzter - Asia’s fastest-growing digital magazine retail store.
No.2
Singapore’s top paid magazine
Ranked
in
after 8 days magazine in 2014.
Expected growth of audience in the next 12 months to
be at least doubled.
“COUNTRY
OF
RESIDENCE”
62.8% Singapore;
19.3% The U.S;
6.4%
Australasia;
Rest of The World;
11.5%
There is an increase number of growth in more
countries worldwide. The expected growth of Asia
markets to be doubled in the next 12 months.
WHY DIGITAL?
Deliver it to the right crowd
Let your ads be seen on all
platforms: Website, social
media, e-Magazine, & more
Let your ads be viewed on
all devices: Desktops, smart
phones & more
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SOURCES: NIELSEN DIGITAL AD RATINGS DATA, INTEGRAL AD SCIENCE, EMARKETER. 2015
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YOUR
1 in 4
AUDIENCE: 80%
earns $100,000+/Year;
“Our readers are mainly the educated and affluent gay
professionals. They are the core consumers whom almost
all the men’s businesses are for. They are stylish, trendy,
and have a penchant for the finer things in life. Let’s
take a look at who are actually the ones subscribing to
these men’s magazines? Not trying to generalize but you
will get what I mean if you’re a marketer. Our magazine
exceeds far above the industry’s standard average on
reaching out to this core group more effectively
compared to any other men’s magazine in the market.”
--- Hiro Mizuhara,
Co-founder/Editorial Director
ELEMENT
holds a professional job with
1 in 3 holding managerial position
1 in 2
are annual subscribers with
the median age of 35 years old;
95.4%
1 in 2
owns a college degree and above;
are our annual subscribers.
YOUR
AUDIENCE
Statistics on Spending Patterns are the
results of an ELEMENT readers survey
with 500 number of readers participated.
SPENDING
PATTERNS
100%
43.2%
32.5%
100%
uses grooming
products with 70%
uses daily.
says they can afford
buying a luxury item
at S$3K
58.5%
have sex weekly;
80%
enjoys fine-dining once
a week or more;
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spends S$1000
and above on
fashion/monthly;
travels at least once
a year with more than
70% travels more than
6 times and more yearly.
1 in 4
drives a car;
38.9%
hangs out in an all-men
bar/club whereas
54.8%
enjoys dining and drinking
at a mix-gender bar/clubs;
WWW.ELEMENTMAG.ASIA
Access to the latest & hottest LGBT news in Asia and around the world.
WEBSITE
STATISTIC:
ONLINE
TOP 10 COUNTRIES’ TRAFFIC:
57.4%
18.6%
3.8%
2.8%
2.1%
1.8%
1.6%
1.5%
1.5%
ELEMENT OFFICIAL NEWS SITE:
1.4%
Average monthly page views:
142,000
TRAFFIC REPORT FROM WWW.ELEMENTMAG.ASIA
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RATE
CARD:：
WEBSITE
Official News Site: www.elementmag.asia
Type
Rate/month
Full Site Branding
SGD $8000
Homepage Main Banner
SGD $4200
Side Banners
SGD $3000
Sponsored Stories
SGD $2500
Standard Banners (1)
SGD $2000
Standard Banners (2)
SGD $1200
(exl. agency discount)
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RATE CARD:：MAGAZINE
MAGAZINE RATES:
Type
Rate (exl. agency discount)
FRONT PAGE FRONT COVER (FPFC) AD
SGD $3,200
CREATIVE ADVERTORIAL CONCEPT & PRODUCTION
SGD $1,800
HALF-PAGE AD
SGD $2,000
COVER ENDORSEMENT
TBA
Our premium ad spots (before contents page) are upon request with an additional rate of 25%
Our creative advertorial includes proposing and executing editorial creative concepts exclusively
for our advertisers. Pls note that it does not include any 3rd party costs.
MAGAZINE BOOKINGS & MATERIAL SUBMISSION DEADLINE:
ELEMENT is a bi-monthly interactive digital journal. Our publishing dates bi-monthly on 1st of every even month. Your booking and material
submission must be no less than 5 days before the publishing date.
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L I VE I T B O L D I N ST YL E
For advertising and marketing enquiries, contact us at: [email protected]
OTHER SERVICES
INTEGRATED MARKETING CHANNELS:
Type
Rate (exl. agency discount)
SOCIAL MEDIA POSTS (FACEBOOK / INSTAGRAM)
$500 / post / week
SOCIAL MEDIA CAMPAIGNS
DIRECT DIGITAL MARKETING
TBA
$1,000 / blast
(Database of 35,000 recipients.)
TARGETED SEGMENTATION MARKETING
TBA
(By audiences’ general hobbies, age groups, country of residence.)
LGBT MARKET & STATISTICS RESEARCH:
Type
Rate (exl. agency discount)
INDUSTRY-SPECIFIC MARKET & CONSUMER BEHAVIOUR
TBA
CUSTOMISED RESEARCH CAMPAIGNS
TBA
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OUR ADVERTISERS
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FASHION & GROOMING
Calvin Klein
Paul Smith
Adam Levine
Private Structure
GYMCOLLEGE
STUD
TRAVEL
Hertz International
KLM Royal Dutch Airlines
Air France
Small Luxury Hotels of the
World™
Maui Sunseeker LGBT Resorts
Arthur & Paul men-only Hotel &
Resort
L Hotels & Resorts
Island House Key West Resort
LIFESTYLE & ENTERTAINMENT
Cathay Cineplexes
Resorts World Sentosa
Art Stage Singapore
Avalon Club Singapore
G Circuit
GIN Hendricks
Sofitel So Bangkok
SEXUAL HEALTH &
LGBT COMMUNITY
Action For AIDS Singapore
Oogachaga Counselling
and Supports Centre
Fridae.Asia
Plun.Asia
The lists of advertisers was final at the time
of completion of the media kit. For the latest
advertiser lists, please check with us.
Your integrated LGBT marketing solutions provider.
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ALMA
AWARDS
& BUSINESS DIVERSITY FORUM
The ALMA AWARDS, formally known as Asia Pink Awards, is a premier LGBT event created
by EPIC MEDIA and co-organized with ILGA Asia. It is founded with the vision to lend a salient
voice to the LGBT community in the public sphere.
WWW.ALMAAWARDS.ORG
EPIC MEDIA
ILGA ASIA
For advertising and marketing enquiries, contact us at:
[email protected]