Temecula today - Temecula Valley Chamber of Commerce

Temecula today
November 2007
VOL 33 NO 11
The Chamber Appreciates All Its Members!
Since 1966 the Chamber has made every effort to promote business development
and give our members direct access to business and community leaders who
share their economic, civic and social concerns. As the end of 2007 fast approaches the Temecula Valley Chamber of Commerce can reflect back over more
than forty years of success; success that would not be possible with out the
support of its members.
On Wednesday, December 12, the Chamber will host its Annual Member Appreciation Night. This year’s event will be held at the Old Town Temecula Community
Theater from 5-7:30pm. During this event the Chamber will recognize its milestone members who have 5, 10, 15, 20, 25, 30 years of consecutive membership
with the Temecula Valley Chamber of Commerce.
Below is a list of all the businesses who have been members of the Temecula
Valley Chamber of Commerce for 25 years or more and the year they joined. We
thank you for your support.
Temecula Valley Chamber or Commerce
1985
Cregar Printing 1977
Mount Palomar Winery 1981
Rightway Portable Toilets, Temp Power 1981
Scarcella’s Italian Grill 1978
Rancho Land Associates, Inc 1981
Strachota Insurance Agency 1982
The Californian 1979
Robinson Printing & Creative Media 1981
Bank of America 1982
Kuebler, Prudhomme & Co. CPA’s 1980
Temecula Auto Wrecking & Towing 1981
Polycraft, Inc 1982
Verizon 1980
Southern California Gas Company 1981
Kid’s World 1982
Hillcrest Academy 1981
Rancon Real Estate- Sandy Tyler 1981
Southwest Healthcare System 1982
Markham Development Mgmt Group, Inc 1981
Dr. Bob Beck, DDS 1981
Callaway Vineyard & Winery 1982
Help Support Pechanga
Temecula Chamber Fights to Protect Region’s Economic Vitality
Budget & Economy. “We want our business community to know we are
serious when it comes to a balanced budget and job creation, especially
in the Southwest California region,” stated Alice Sullivan, President and
CEO of the Chamber. “Businesses and jobs will be negatively impacted if
the Compacts are repealed,” Sullivan continued.
The Temecula Valley Chamber of Commerce joined forces with the Coalition to Protect California’s Budget & Economy. This new coalition is
protecting the new Indian Gaming Compacts negotiated by Governor
Schwarzenegger and the four Indian tribes with casino facilities on remote reservation lands in Riverside and San Diego counties.
Pechanga has been a strong, long-time supporter of the Temecula Valley
Chamber of Commerce. The Chamber would like to take this opportunity
to support Pechanga and the new Indian gaming agreements and is asking all Chamber members to join the Coalition to Protect Californian’s
The Compacts will provide hundreds of millions of dollars each year
that will help ensure a balanced budget and provide other needed
funding for schools, public safety, roads, and other programs and services throughout California. This will total over $9 billion over the next
two decades without raising taxes. The tribes benefit by being allowed
to add 3,000 to 5,000 slot machines in their casinos. This will also
create thousands of new jobs.
To support Pechanga and join the coalition, go to www.yesforcalifornia.
com . On the left hand side, click on “Join Us.” You may either download
the form on the right hand side of the page, or just fill out the electronic
form at the bottom of the page.
Please call the Temecula Chamber if you have any questions about
the forms. The Chamber also has copies available for pick up.
951-676-5090
Temecula Valley Chamber of Commerce 26790 Ynez Court • Temecula, CA 92591
in this Issue
News
pg 3
Member News
pg 4
News
pg 6
City
pg 7
Partners in Learning
pg 8
Ribbon Cuttings
pg 10
Temecula Valley
Convention & Visitors
Bureau
pg 11
Community News
pg 12
New and Renewing
Members
pg 14
Calendar
pg 15
www.temecula.org
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pg 2
Temecula Today | November 2007
www.temecula.org
News
26790 Ynez Court, Temecula, CA 92591
Phone: 951.676.5090 Fax: 951.694.0201
Email : [email protected]
Mission Statement
The mission of the Temecula Valley Chamber of Commerce is to promote the economic
environment of all member businesses and by so doing will support the programs
which preserve and improve the quality of life.
Officers
Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation
First Vice Chairman — Dennis Frank, DR Frank & Associates
Second Vice Chairman —
­ Kelly Daniels, Premier Marketing/Valley Events
Secretary —
­ Janet Beck, Beazer Homes
Treasurer — Amy Minniear, Pechanga Development Corporation
Past Chairman of the Board — Pamela Voit, Voit Management
Directors
Tomi Arbogast, Temecula Valley Winegrowers Association
Nancy Austin, Austin-Brockett, LLC
Tony Berardino, Cornerstone E & S Insurance Services
Linda Bradley, Southwest Healthcare System
Melody Brunsting, Melody’s Ad Works
Bette Endresen. Artist Touch Art & Frame Studio
Ron Guerriero, Edge Development, Inc.
Isaac Lizarraga, Rancho Ford Lincoln Mercury
Rusty Manning, A Grape Escape Balloon Adventure
Martha Minkler, MJM Management Corporation
Tom Paradis, The Press-Enterprise
Karen Roberts, Kaiser Permanente.
Bill Seltzer, Temecula Valley Golf School
Donna Wilder, Mt. San Jacinto Community College
Management Team
Alice Sullivan, President CEO | Laura Turnbow, Chief Operations Officer
Kimberly Freize-Uhler, Membership Director | Katie Edmonds, Membership Coordinator
Melissa Holm, Special Events | Jennifer Malek, Special Events
Yvonne Ruiz, Membership Assistant
Lynn Collett, Resource Coordinator | Jodi Wenzel, Resource Coordinator
Emily Pulley, Communications Director | Karen Ratkowski, Operations Assistant
Justin Lawler, Creative Director | Jeremy Harris, Legislative Council
Committees
Education
Chair — Lynn Laing, California Coast Credit Union
Legislative Council
Chair — Dennis Frank, DR Frank & Associates
Chair Elect — Greg Morrison, Lake Elsinore Municipal Water District
Membership Services
Chair — Dan Brunell, Dearborn West, LLC
Co Chair — Jan Gentry, Gentry Studio
Co Chair — Adam Ruiz, AR Home Loans Direct, Inc.
Co Chair — Julie Ngo, State Farm Insurance
Business Development Resources
Chair — Ginny Mulhern, One of a Kind Jewelry
Co Chair — Barak Berlin, Keller Williams
Publication Graphic Design
Great Networking Event – 5 Minute Networking
Thursday, November 8, Inn at Churon Winery, 33233 Rancho California Rd.
Open networking & registration from 4:15-4:45pm. 5 Minute Networking starts promptly at 4:50pm
5 Minute Networking is a great way to network with other business professionals. During the 90
minute event, you will have the chance to speak with at least 14 different individuals, one-on-one, in
5 minute increments. You can describe your respective business, exchange business cards, and pass
on referrals. When you hear the bell, it’s time to move on to another table and meet someone new!
Pre-register on-line at www.5MinuteNetworking.
com and payment at www.temecula.org required to
guarantee your seat. When you register on-line you
can request whom you want to meet! For questions
call the Membership Department at 951-676-5090.
Cost is $25 for members, $35 for non-members
Office Depot — Taking Care of Business
Take care of your business by signing up and saving with the Temecula Valley Chamber Office Depot
Program! Some of the great benefits of this program are a savings of up to 60% on office supplies
and free next day delivery on orders of $50 or more. You can conveniently place your office supply
orders by internet, phone or fax. For more information call the Chamber at 951-676-5090 or sign up
online at www.temecula.org.
Justin Lawler, justinlawler.net
Deadline for text is the 5th of the preceding month, and deadline for inserts is the 10th of the preceding month.
Members wishing to submit articles, upcoming events, or member news items for upcoming issues of
Temecula Today!, please submit to [email protected].
Thank you Media Sponsors
Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090
For advertising opportunities please call Emily Pulley 951.676.5090
951Logo(NEW)
1/18/07
12:12 PM
Page 1
The opinions and views expressed in Temecula Today! are those of the writer or person interviewed and are
not necessarily those of the Temecula Valley Chamber of Commerece, its Officers or Board of Directors, the
editor, or the advertisers in Temecula Today! The Temecula Valley Chamber of Commerece endorses no
person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the
condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher
is not liable for incidental or consequential damages.
Temecula Today | November 2007
pg 3
Chamber News
Chamber Calls Upon Legislature
to Support Water Bond for Businesses and Region
California’s water infrastructure has endured water demand increases and is now susceptible to disasters like earthquakes, drought and other major catastrophes. And over the past
three decades, no significant new water infrastructure has been built to keep up with our
growing times. The water supply needs to be protected in order to safeguard the drinking
water and how it’s being delivered throughout California.
A water infrastructure bond should provide the funding necessary to address the following
critical issues:
Last month the Temecula Valley Chamber of Commerce supported legislation to increase
more access to water for the region. H.R. 31 (Issa) will allow the Elsinore Valley Municipal
Water District (EVMWD), to participate in the design, planning, and construction of permanent facilities that are needed to establish recycled water distribution and waste water
treatment for EVMWD’s jurisdiction. A small step, although positive, towards updating the
water infrastructure of southern California.
Now the Temecula Valley Chamber of Commerce is urging local legislators to support the
placement of a water bond on the February ballot. The much needed bond is coming at a
time when the Delta, the central hub for the state’s water, needs upgrading to meet water
demands throughout the state because of population growth.
“By supporting the federal legislation last month, we felt compelled to support the placement of a water bond on the ballot to ensure water keeps flowing to our region,” stated Alice
Sullivan, President and CEO of the Chamber. “It is simple: if the water flow is reduced or
even worst our water infrastructure is not dependable, businesses throughout our region will
be heavily affected and region will suffer as a whole,” continued Sullivan.
· Infrastructure Improvements in the Delta. The Delta supplies drinking water for 25 million Californians, hundreds of thousands of businesses and 750,000 acres of farmland.
The Delta, which is extremely susceptible to natural disasters, is in desperate need of
improvements to ensure reliable transport of water throughout the state. If there were
an earthquake, for example, it is estimated Delta water would be curtailed for two years,
choking all who depend on it. Immediate action and long term improvements are needed
now.
· Build Additional Storage Facilities. Temperatures are predicted to rise in the coming
years, reducing the state’s snow pack and water supply. We need to invest in water storage facilities now to capture water and ensure that we have available supply of safe,
quality water in dry years to meet the needs of residents, businesses, agriculture and the
environment.
· Improve Water Quality. A clean, safe, reliable source of drinking water is a necessity of
life. Already, water quality in the Central Valley has suffered because of drought conditions and overdraft of underground aquifers. Depleting supplies elsewhere in the state
puts other residents at risk not to mention planning for the half a million new residents in
California each year.
Log on to www.SouthwestCaliforniaAdvocacy.biz for more information.
The Temecula Valley Chamber of
Commerce is now accepting nominations
for the 2007 Citizen, Business and
Service/Charitable Organization of the
Year. Do you know?
A Citizen who:
Actively participated in the business community.
Possesses strong leadership qualities.
A Business who:
Fosters a healthy, positive business environment.
Promotes and preserves Temecula’s quality of life.
A Service/Charitable Organization who:
Is proactive in community and philanthropic activities, programs and legislation.
Actively promotes civic duties and community service in Temecula.
Please take a moment to nominate an outstanding business, person or organization by
contacting the Temecula Valley Chamber of Commerce at 951-676-5090 or emailing
[email protected]. The Temecula Valley Chamber of Commerce Annual Awards
Gala will be held on Saturday, February 23, 2008 at Pechanga Resort & Casino. pg 4
Temecula Today | November 2007
www.temecula.org
Chamber News
The Temecula Chamber to Launch
a NEW website this November!
The Temecula Valley Chamber of Commerce has completely redesigned
and enhanced its website, www.temecula.org, with a fresh, new, professional look.
The new site will be maintained in-house, meaning updates and changes
can be made quickly to the website. The new site is easy to navigate with
many new pages and loads of great information.
Some of the highlights of the new site are:
• Testimonial page – This page features the success stories of chamber
members in their own words. And gives all the members the option to
submit their own testimonial of Chamber membership!
• Great Advertising Opportunities – The new site was specifically
designed to offer many great advertising opportunities to our members.
To learn more about these opportunities, call Emily at the Chamber.
• Job search page – As the Chamber of Commerce we get many of
inquiries from people looking for jobs. So we decided on our new site
we would post our employment member’s logos and link directly to their
sites.
• Member graphic page- A special Temecula Chamber logo for members
to post on their websites and printed materials has been posted for
easy access.
• Ambassador page – The Ambassador program promotes the enhancement and ideals of the Membership Committee. Individual members
are trained to become a mentor for the incoming new members of
the Chamber. Ambassador’s facilitate and promote Chamber events,
welcome new members and outreach to the Chamber membership as
a whole.
• Chairman’s Elite Circle page– The Chairman’s Elite contributions allow
the chamber to offer greater services to our members and the community at large.
The chamber will send out an electronic invitation to all members the day
the new site is launched. Please take a minute to check the site out and
familiarize yourself with the new layout and design. We are very excited
about the new site and hope our members enjoy it!
Temecula Today | November 2007
pg 5
Member News
Promoting and Protecting Your #1
Marketing Asset – Your Chamber
Friday, November 30
9:30-12noon
At the Chamber Office
$25 per person
Presented by Laura Bruno with Referral Institute
During this 2 hour presentation Bruno will help long-time members, new members and
members-to-be, to understand that joining the chamber is not about putting a plaque
on their wall or being listed in the directory. She will discuss how the Chamber is a
marketing forum, a networking opportunity, a referral service and a low cost way to
promote your business.
Bruno will ask members who are thinking about dropping their membership, “What have
you put into your membership?”
The Chamber is your marketing team. If you start to think of yourself as part of the team,
everyone will win.
Register online at www.temecula.org or call Emily at the Chamber. Attendance is limited.
This seminar is presented by the Business Development Resource Committee.
Word of Mouth Advertising
by Wes Schaeffer
Nestled near the shadows of downtown Nashville, between government housing and $295k
condos, is a 127-year-old vine-covered time machine. From the scuffed sidewalk you’ll see
a Victorian building with the sign “Monell’s”.
It’s apparently a code known to chrononauts. Monell’s cooks authentic Southern meals,
served family-style, with a metal detector at the door searching for cell phones. She’ll kindly
ask you to leave yours at the desk: a small sacrifice for atmosphere.
When the first bite passed my lips I was transported back to 1970s Baton Rouge, LA. The
food, the smiles, the ambiance snuck me back to family reunions where, in between bites of
fried chicken and pecan pie, I was continuously told how I was “growing like a weed”. I can
hear their soothing, mangrove-infused drawls even now…and it brings a smile to my face.
I never knew the secret recipe to time travel was kept in a kitchen in Nashville, TN.
How did Monell’s get me to tell their story? By meeting all of the three keys to generating
word-of-mouth advertising. 1) Architectural: the 127-year old building, wooden floors, brick
fireplace was original “Southern-ese”. 2) Generosity: unlimited portions served family style.
3) Kinetic: their friendly, smiling, welcoming attitude was evident everywhere I looked.
Do you conduct your business in a way that a stranger would tell the tale?
How does your front desk greet new callers and visitors? Are your salespeople desperate
to push the “flavor of the month” or do they take the time to consult with your prospects?
Does your staff know how to sell on value or merely on price? You can afford word-of-mouth
advertising.
Wes Schaeffer is “The Sales Whisperer”. The motivated may reach him at (951) 200-3088 or
[email protected].
Attention CPA’S: Do you Need to Train Your Employees?
In the quarterly meeting with Employment Development Department (EDD), James Counts
CPA, Liaison to EDD for CalCPA Committee on Taxation, received an update on the Employer
Training Fund (ETP). Barry Worthington from ETP stated that unlike prior years the ETP actively seeks out small businesses that have training needs and makes it easy for them to
apply and receive funds for training. The ETP has a program for small businesses (less than
100 employees) that will pay $22 per hour per employee for training. During the training as
long as employees receive the state normal minimum hourly rate or more the employer has
no requirements for the amount paid the employee. Once the employee finishes training the
employer is required to pay a certain minimum wage amount to the employee. This wage
amount depends on the county the employee works in and if they are a new hire or a retrain-
pg 6
Temecula Today | November 2007
ee. These wage amounts are between $10.13 to $13.51 per hour. Also there is a requirement
that the worker be employed by the employer for 90 days after the training. This requirement
can be waived in certain circumstances. An application must be submitted and approved by
ETP (this process can take as little as one week). The $22 per hour per employee paid to the
employer is to cover the cost of the training program for the employee and up to 15% can
be used to cover administrative costs. In a question I asked of the presenter if I as a CPA
performed the training for my employees then I am not paying anyone to do the training. He
indicated that it would be considered that I was worth the $22 her hour per trainee so thus
substantiating the costs for the reimbursement.
www.temecula.org
City News
City of Temecula Public Safety Expo and K9 Trials
Scheduled for December
The City of Temecula announces the 2007 Temecula Public Safety Expo,
to be held on Saturday, December 8, 2007, from 8:00 a.m. to 3:00 p.m. at
Great Oak High School.
The Public Safety Expo is open to the public. The event is FREE and all
ages are welcome. Food will be available to purchase. Children will enjoy
seeing how the Fire and Police Department work.
This year’s event will again complement the Riverside Sheriff’s Association’s 2007 K9 Trials which is also open to the public and will be held in
the football stadium at Great Oak High School. Police dog teams from
Southern California will compete in obedience and agility trials, open field
search, courage test, and narcotics search. Judges will critique the work
of the handlers and their partners. At the conclusion, the team with the
best scores will be awarded the honor of “Top Dog.” This year’s K9 Trials
will be dedicated to the memory of Deputy Roberta Slaymaker who lost
her courageous fight with cancer on July 14, 2007. Roberta, more affectionately known as “Bert” was a highly decorated and renowned canine
handler. She was the first female canine officer in the Air Force Reserves
and served in Desert Storm. She joined the Riverside Sheriff’s Department
in January 1990. Roberta also helped to form the Annual Riverside County
Police K-9 competition in 1996.
Participating in this event
will be the Temecula Fire
Department, the Temecula
Police Department, numerous other public service
agencies, and private
vendors offering public
safety related services,
products and information.
This will be an opportunity
City Booth
for the citizens of Temecat 2006 Expo
ula to come meet the men
and women serving the City of Temecula in the Police and Fire Departments. There will be static displays and live demonstrations of devices
and equipment, with a focus on public safety and education. The event
will include information on disaster and emergency readiness to guide
Temecula residents in this vital area of personal safety. There will be
“ParaMagic” shows (10:00 am, 11:30 am and 1:00 pm) to delight the
children and teach them how to be safe in a fun way. There will also
be a Fire “Safety House” for children to experience how to escape from a
burning building.
City of Temecula
43200 Business Park Dr.
Temecula, CA 92590
City Contact:
Grant Yates (951) 506-5100 (Safety Expo)
Police Contact: Corporal Harry Cohen (951) 219-9045 (K9 Trials)
Roberta “Bert” Slaymaker
and her dog Louie
Temecula Today | November 2007
pg 7
Help the Library Buy Books
with Partners in Learning
Have you heard about the exclusive program for Chamber Members to help the new Temecula Library? Partners in Learning is a
program designed so that Business Leaders in our community can make a tax free donation to the Temecula Public
Library. With these donations, the library can buy the much needed books to fill the shelves! In return for
their donation, Business Leaders get some free advertising! All donors will be listed in the Library
and Chamber newsletter, various monthly chamber ads in area papers and of course
donor’s business names will be permanently placed in each book they help
buy! For more information about this great program call the Chamber
office today!
November
Volunteer Business of the Month
Chamber Spotlight Sponsored by:
Metropolitan Water District of
Southern California
Norma Arias-Lee
TMG Communications
Amber Starbuck
Chamber Spotlight
Mystery Shopper
Frankie’s Steak & Seafood
Franco Vessia
41789 Nicole Lane, Ste 1
Temecula 92591
Calla Day Spa
Serena Meng
32483 Hwy 79 S, Ste E118
Temecula 92592
Thank you for your newly added support.
(Silver Member: Rancho Ford Lincoln Mercury)
Founding Benefactors
Platinum Level
Abbott Vascular, Pechanga Resort & Casino
Gold Level
Paradise Chevrolet Cadillac, Southwest Healthcare System
Silver Level
Community Little Book
Rancho Ford Lincoln Mercury
Silver Members
The Law Offices of Rosenstein & Hitzeman, AAPLC
pg 8
Temecula Today | November 2007
Interested in becoming a member
of the Chairman’s Elite Circle?
Contact the Chamber at
951.676.5090 or
[email protected]
www.temecula.org
Get Ready for the Fall Season with Next Staffing
Admit it. No matter how much you cherish those warm summer nights, come September, you’re eager for some fall action. Good thing — it has already
started. The start of the football season, baseball playoffs, kids starting a new school year and the return of Starbucks fall drinks — what’s not to love
about the brisk season? In addition fall is also the time for companies to bolster their staff needs for the upcoming Holiday season.
Next Staffing can be your solution by providing you great personnel in the busiest season of the year. We specialize in Light Industrial, Skilled Technical,
Administrative, Professional and Medical needs. Place your first order and we will credit the first 4 hours on a minimum of 40 hours.
Call today to your local branch and ask for the Account Executive. They are more than happy to answer any questions and find the right solution for
your business needs.
Melissa Salazar with Next Staffing . She can be reached at 909-598-9099 x224 or [email protected].
91% of Temecula Residents are Happy with the City
The City of Temecula is known for its championship golf courses, hot-air ballooning, and award-winning wineries. Incorporated in 1989 and currently
home to an estimated 97,935 residents,the City has a team of full- and part-time employees that provide services through more than a dozen departments, agencies and programs -- including Building and Safety, City Clerk’s Office, City Manager’s Office, Code Enforcement, Community Services,
Economic Development, Finance, Fire, Human Resources, Information Systems, Planning, Police, Public Works, and Redevelopment.
As part of its commitment to provide high quality services that meet the varied needs of its residents, the City of Temecula engages its residents
on a daily basis and receives constant feedback regarding its performance. Although these informal feedback mechanisms are a valuable source of
information for the City in that they provide timely and accurate information about the opinions of specific residents, they do not necessarily provide
an accurate picture of the community as a whole. For the most part, informal feedback mechanisms rely on the resident to initiate the feedback, which
creates a self-selection bias. The City receives feedback only from those residents who are motivated enough to initiate the feedback process. Because
these residents tend to be those who are either very pleased or very displeased with the service they have received, their collective opinions are not
necessarily representative of the City’s resident population as a whole.
The motivation for the current study was to design and employ a methodology that would avoid the self-selection bias noted above and thereby provide
the City with a statistically reliable understanding of residents’ satisfaction, priorities, and concerns as they relate to services and facilities provided
by the City of Temecula. Ultimately, the survey results and analyses presented in the report will provide Council and staff with information that can be
used to make sound, strategic decisions in a variety of areas, including service improvements and enhancements, measuring and tracking internal
performance, budgeting, and planning.
If you would like a copy of the survey, please call the Chamber office. 951-676-5090.
Temecula Today | November 2007
pg 9
ACE Computer Technology
Jeff Kafoury
40335 Winchester Rd. E251
Temecula, CA 92591
(951)834-2973
Francesca’s Italian
Kitchen
Howard Seeger
31165 Hwy 79 S. Bldg G Ste. 3
Temecula, CA 92592
(951)303-3300
Temecula 24 Hour
Urgent Care
Pro Source Wholesale
Floor Coverings
Jason Schutz
William Windsor
41715 Winchester Road Ste. 101
Temecula, CA 92590
26067 Jefferson Ave.
Murrieta, CA 92562
(951)308-4451
(951)600-8355
Oishi Japanese & Sushi
Barley & Hops Olde
World Tavern
Erica
27507B Ynez Rd. Ste. B
Temecula, CA 92591
(951)699-9689
Scott Salmonsen
31045 Hwy 79 South Ste 101
Temecula, CA 92592
(951)303-0333
The RAAS
Danny Rocca
28636 Old Town Front St. Ste.201
Temecula, CA 92590
(951)271-9551
Express Personnel
Services
Rick Beter
26305 Jefferson Ave. Ste F
Murrieta, CA 92562
(951)894-7767
Allstate
Jared Wagner
29379 Rancho California Rd. #104
Temecula, CA 92591
(951)506-3200
pg 10
Temecula Today | November 2007
Perks Temecula
Rodney Laciste
26423 Ynez Rd.
Temecula, CA 92591
(951)296-2320
www.temecula.org
Convention & Visitors Bureau
Regional Marketing
In September the Inland Empire Tourism Council
held their Strategic Meeting @ South Coast Winery
Resort & Spa. Representatives from Ontario CVB,
San Bernardino CVB, Lake Arrowhead CVB, Ramona
Bowl and Enterprise Car Rental were some of the key
individuals involved in the strategic planning and
development of goals for regional branding. Kimberly
Adams was appointed First Vice Chair to their Executive Board and will continue to represent Temecula
Valley as a top-tier, premier destination.
The California Travel and Tourism Commission (CTTC)
has developed a 5-year Strategic Marketing Plan that
includes Rural Tourism as part of the program to
support their domestic marketing efforts. Riverside
County and, subsequently, Temecula Valley is considered rural and part of the program. The plan includes
the integration of three key components: Rural Tourism, California Welcome Centers and Cultural/Heritage Tourism. An objective of the plan is for the CTTC
to partner with gateway and urban cities (including
San Francisco, LA, San Diego, Monterey, Santa Barbara and Ontario) and to re-brand/ reposition the
experiences of rural California.
Regional Marketing
The TVCVB was a proud sponsor for the Temecula Valley
International Film & Music Festival and hosted the VIP
Hospitality Suite for the week of the event. Numerous
guests were assisted with lodging, dining and recreational activity recommendations. A film-maker site
tour and a wine tasting tour were offered to visiting
guests in an effort to introduce and educate those
unfamiliar with our breath-taking valley. The CVB also
sponsored a table at the Sunday night Gala Dinner at
Pechanga Resort & Casino. Members of the CVB Board
of Directors, staff and invited guests of the Temecula
Valley Winegrowers Association were on hand to share
in the recognition and presentations to award-winning
film makers, producers and deserving talent.
Great Response to “Temecula”
at Local & Domestic Trade Shows
The Motivation Show (9/25-27) The TVCVB ventured outside of
California and attended the Incentive Travel & Meeting Executives
Trade Show at the McCormick Place Convention Center in Chicago. This show is the world’s largest collection of NEW ideas to stimulate
sales, improve performance, and reward service. More than 2,000
exhibits featured the most popular brand name merchandise, incentive travel and meeting destinations, gift cards, and online services, used in programs to motivate employees, boost sales, and increase market share. The show attracted over 13,000 buyers, 30%
of which have annual travel budgets of $100,000-$1 Million. Leslie
Mercado and Steve Mallory of Pechanga Resort & Casino manned
the booth and was visited by hundreds of Meeting Planners, Travel
Agents & Company Executives interested in the Temecula Valley as
a destination. Many qualified contacts were made at the show, and
the sales staff is currently following up on leads from such companies as Abbott Laboratories, The Pampered Chef, Amgen, Allstate
Insurance and Wicks.
California State Open Golf Championship (9/25) Team TVCVB played
with one of the pros in the Pro-Am at Red Hawk Golf Course. As
the oldest pro golf championship in the state, some of the best
up-and-coming players from around the world competed in this
tournament. The CVB distributed visitor guides and winery maps at
the check-in table.
NFRW National Convention (9/28) Over 1,000 delegates from all
over the US attended this event at the Palm Springs Convention
Center. CVB Co-Chair, Val Skovron, invited us to participate, where
we distributed collateral and coordinated 5 wineries to provide wine
tasting for the attendees. Participating wineries were: Briar Rose,
Maurice Car’rie, VR La Cereza, Wilson Creek and Keyways. Special
guests from the entertainment industry as well as California Republican Party leaders and elected officials and local dignitaries
were among the crowd. Contacts were made with some meeting
planners interested in bringing groups to Temecula.
NBC Travel Expo (9/29-30) Held at the San Diego Convention Center,
Pechanga invited us to partner at this show. It yielded 4,000 people
and we made good contacts with attendees and media representatives (The Epoch Times-Chinese Newspaper, Golf and Wine Travel,
Honeymoon Wishes, The Women’s Travel Club and Tijuana ConVis). Key Tourism Leaders Participate at Branding
Discovery Meeting
Along with Branding partner, Miriello Grafico, the CVB held it’s first Branding Discovery Session in September. Key tourism leaders attended and offered tangible input and expertise from their specific tourism industry experiences. Following is a list of individuals who
participated:
• City of Temecula—Mayor Chuck Washington, Aaron Adams, Gloria Wolnick, Martin Betz
• CVB Board of Directors—Denis Ferguson, Doug Leiber, John Kelliher, Melody Brunsting, Katherine Bailey, Kelly Daniels, Steve Mallory,
Cherise Manning, Carlos Palma, Ken Westmyer, Bill Wilson
• Temecula Valley Chamber of Commerce—Alice Sullivan
• Pechanga Resort & Casino—Lorraine Cebollero
• Temecula Valley Winegrowers Assn.—Ray Falkner, Tomi Arbogast
• South Coast Winery Resort & Spa—Les Utley, Crystal Magon
• Old Town Temecula—Bonnie Reed
• CVB Staff—Kimberly Adams, Carrie Penny, Leslie Mercado, Carolyn Fittipaldi
Meetings and Events
DATE
EVENT
WednesdayExecutive Board Meeting
November 7
9:00am – TVCVB Office
MondayVeteran’s Day Holiday Observed
November 12
Tuesday
November 13
TVCVB Board Meeting
8:30am – TVCC Conference Room
Sales Task Force Meeting
10:00am – TVCC Conference Room
SaturdaySan Diego Bay Wine & Food Classic
November 17San Diego
FridayMedia FAM Tour
November 30Temecula
June Statistics
Walk Ins...........................................................................2,198 Room Night Bookings.......................................................103
Phone Calls......................................................................1,848
Media Inquires.................................................................36
E-Mail Requests.................................................................282
FAM Tours/Tradeshows......................................................5
Mail Orders........................................................................2,077
Events & Festivals.............................................................3
Temecula Today | November 2007
pg 11
Community News
The Barley and Hops Olde World Tavern
Now Open!
Cornerstone:
Same church, new venue.
Temecula has a new place to worship. On April 29, Cornerstone Community Church, which
is located in Wildomar, had their first service at the new Temecula Campus, known to most
as the Tower Plaza movie theater.
With it’s own worship band, campus pastors, children’s classes and early childhood center, the Temecula Campus is much more than ‘a place to worship.’ It is a place to find
community and friendship. It is a place for families, children, singles and teens. But most
importantly, it is a safe place for people in every stage of life with real stories and real
struggles to discover the love of Christ.
And while it might seem slightly out of the box for a church to meet in a movie theatre,
Cornerstone has never been about what type of building they meet in. After all, the church
is what’s left when the building is gone – the people. Cornerstone is about those people
and providing them with the means to search, grow and worship in whatever way possible.
Barley & Hops is an Olde World Family Tavern featuring over 100 beers with 18 on
tap from some of the world’s biggest, and best, beer producing countries; including Belgium, England, Ireland, and Germany. Others include The Czech Republic, the
Netherlands, Scotland, as well as quite a few of our West Coast micros. All of our
wines are from Temecula Valley vineyards
Our Soups, Stews, Casseroles, Sandwiches and Pizza Toppings are slow cooked,
stewed, roasted, and marinated early each morning every day and finished upon your
order. This process allows us to serve extremely flavorful and succulent food very
efficiently.
We will be open for lunch, dinner, and a Sunday breakfast buffet. Our hours of operation will be: Monday-Thursday 11-11:00pm, Friday & Saturday 11-12:00am and
Sunday 10-10:00pm.
The Barely and Hops Olde World Tavern is located on Hwy 79 South in Temecula, on
the southeast corner of Jedidiah Smith in the Temecula Creek Plaza, one traffic light
past Pechanga Pkwy. For more information call (951) 303-0333 or visit www.barleyandhopheads.com.
So, the Temecula Campus was born. With music that is heartfelt and genuine and sermons that are passionate and relative by Senior Pastor Ron Armstrong, the only thing
missing is you.
Pastor Billy Furlong encourages people living in and around the Temecula area looking
for a place to find community to stop by, grab a cup of coffee and get ready for a unique
experience. For more information, please contact Pastor Billy Furlong at 951-674-8661 or
[email protected]. Visit www.go2cornerstone.com.
Frankie’s Steak & Seafood debuted in Temecula on Sunday, October 14.
Frankie’s Steak & Seafood Restaurant serves prime cuts of meats and the freshest
seafood available with an Italian accent. The setting is reminiscent of the Hollywood Rat Pack era with a baby grand and martini bar, flanked by extensive wine
cellar. The menu features items such Frankie’s Prawns au Gratin, Seafood Salad,
Cioppino, Boneless Beef Short Ribs and Venison in a fig and port sauce.
We are located in Temecula at the Creekside Center on the corner or Overland and
Nicole Lane, serving dinner nightly and soon Sunday lunch. Patio dining, private
parties, banquets and catering are also available.
Happy hour Monday true Thursday from 4:00 till 7:00 pm with special pricing
on food, wine and martini entertained by a jazz pianist on Wednesdays and
Thursdays, on Fridays and Saturdays special appearance with Sherry Williams
from 7:00 till 11:00 pm. Frankie’s is located at 41789 Nicole Lane, Ste 1 in Temecula. You can contact them at 951-676-8040, www.frankies-restaurant.com or
[email protected].
Patriot International, LLC
Patriot International, LLC is a recently formed Service Disabled Veteran and Minority
owned small business based out of Southern California. Our goal is to provide the
highest quality intelligence, technology and security services to government and commercial customers.
We provide solutions & services designed to meet all information technology and security needs required by organizations in today’s business environment. We believe
that by providing the highest level of support to our customers will be the trade mark
of our success and set us apart from the competition.
www.patriotintl.com (w) 888-663-7241
pg 12
Temecula Today | November 2007
www.temecula.org
Community News
ProSource of Temecula Valley
Grand Opening Celebration
The Temecula Valley Chamber of Commerce participated in a ribbon-cutting ceremony on
September 14, 2007 in celebration of the grand opening for the ProSource showroom in Murrieta. Located at 26067 Jefferson Avenue, the showroom kicked off its grand opening festivities
with the 1 p.m. ribbon-cutting ceremony and a BBQ for all in attendance. Additional activities
included featured tours of the showroom and product/vendor demonstrations offered monthlong to local trade professionals.
ProSource of Temecula Valley recently signed on as a member of the Temecula Valley Chamber
of Commerce. Owner Chris Windsor and general manager William Windsor said they wanted
to join a professional organization that actively represented businesses in the Murrieta area,
while also promoting and improving the community in which they serve.
“We wanted to provide Temecula Valley trade professionals with a wholesale flooring partner
that offered guaranteed low prices, terrific service and a large selection,” Chris said.
•Commercial Retail/Office
•Tenant Improvements
•Industrial
•Life Sciences
•Sustainable / “Green” Building
•Gaming/Hospitality
•Technology
•Institutional
As the number one professionals-only flooring franchise in North America, ProSource of Temecula Valley will serve Riverside County with a selection of more than 25,000 flooring choices, 24-hour showroom accessibility, enormous product selection and flexibility in determining
price. For more information on ProSource of Temecula Valley, please call (951) 600-8355.
OFFICE:(951) 894-1119
41521 Date Street Suite 105 Murrieta CA 92562
www.builtbyfusion.com
Barbecue Online!
Chamber member and local barbecue master chef, Fennie Reese, of Mr. Fennie’s Mobile
Barbecue and Catering, has a new website at www.mrfennie.com that makes ordering
his special barbecue sauces and catering services convenient and easy for customers.
They will now have the ability to log on to his website and purchase any of his unique
hickory smoked barbecue sauces – original smoky, spicy or infernally hot, check his online calendar for open dates for booking his catering services, and review his extensive
catering menu and prices.
New features include the Monthly Special meat entrée offered by Mr. Fennie from his
huge pit smoker. In November he will offer smoked or deep fried turkeys that can be
custom ordered and picked up for Thanksgiving dinner. In December the Monthly Special will be smoked whole or half prime rib roasts, perfect for a special holiday dinner
party. Another feature on the site is Special Recipes from the Fennie Family Kitchens.
Visitors to the site will be able to download a special recipe each month from the Fennie
family favorites to make at home, or they can place an order for Mr. Fennie to make it
for them. Recipes will include Fresh Apple Cake with Caramel Frosting, Old-Fashioned
Pumpkin Pie, Grandmother Lottie’s Buttermilk Chocolate Cake and Aunt Luvenia’s Holiday Fruit Cake. Yum, yum!
A word of warning – be prepared to be very hungry (and crave barbecue) after searching
the website. Not to worry though, barbecue is just a click away!
Want to hear what others think of Mr. Fennie’s barbecue and his service? Check out the
section on the website called “People are Talking” and find out. The website also includes party pictures from the latest events Mr. Fennie has catered so that party-goers
can relive the fun. Want to know some previously classified information about Mr. Fennie Reese? It’s on the website. It will really amaze you! Or call today 951-694-8856.
Website developed by Cutting Edge Marketing in Temecula.
Temecula Today | November 2007
pg 13
Renewing Members
New Members
Thank you to our renewing members. We encourage
doing business with Chamber members… They care!
A Very Special Welcome and Thank You to our New Members
Churches
Restaurants
Churches
Attorneys - Business Law
Networking Organization
Management Consultant
Restaurants
Construction - Framing
Pita Pit
Daniel Pearson
41653 Margarita Rd. Ste. 108
Temecula, CA 92591
(951)587-9425
South Coast Framers, Inc.
James Albano
42380 Zevo Drive
Temecula, CA 92591
(760)672-4932 (950)587-9586
Auctioneers
Internet Advertising
Great Oak Property Auctions
Kathy McGoldrick
45547 Seagull Way
Temecula, CA 92592
(714)719-3618
AdCalls, Inc.
Brendalee Tibbetts
29475 Pebble Beach Dr.
Murrieta, CA 92563
(951)834-0304 (951)834-0305
Insurance
Accounting
Cornerstone Community Church
Jana Buzbee
34570 Monte Vista
Wildomar, CA 92595
(951) 674-8661
John P. O’Connell Attorney at Law
Kathleen O’Connell
43434 Business Park Drive
Temecula, CA 92590
(951)719-5300 (951)587-2739
Perks Temecula
Rodney Laciste
26423 Ynez Rd.
Temecula, CA 92591
(951)296-2320 (951)296-2321
Cyberwize
Charles Adams
29173 Broken Arrow Way
Murrieta, CA 92563
(951)973-2028 (951)257-4599
Hamilton Brewart Ins. Agency. LLC
Mary Ann Saldana
1282 W. Arrow Hwy.
Upland, CA 91786
(909)981-5210 (909)981-1476
Alliance Accounting
Roy Anibal
43124 Barbara Trail
Aguanga, CA 92536
(951)763-1019
Accounting
Home Expo / Events
James Thurman Hill CPA, Inc.
James Thurman Hill
29800 Bradley Rd. Ste. 103
Sun City, CA 92586
(951)566-7007
Expo Experience
Dunnia Lempert
24338 El Toro Rd. Ste. E540
Laguna Woods, CA 92637
(888)439-7639 (949)215-8441
Restaurants
Publishers
Francesca’s Italian Kitchen
Howard Seegar
31165 Hwy 79 S. Bldg G Ste. 3.
Temecula, CA 92592
(951)303-3300 (951)303-3306
MD News
Bobby Thompson
41120 Elm St. Ste. H.
Murrieta, CA 92562
(866)506-3092
Restaurants
Travel
Frankie’s Steak & Seafood
Franco Vessia
41789 Nicole Lane Ste. 1
Temecula, CA 92591
(951)676-8040 (951)699-5181
Grocers - Retail
Henry’s Farmers Market Rancho Temecula
David San Miguel
39606 Winchester
Temecula, CA 92591
(951)694-3680
Insurance - Health
Humana Inc.
Avon Hall
12707 High Bluff
Del Mar, CA 92130
(951)775-2051
pg 14
Temecula Today | August 2007
SBP Travel Group, Inc.
Angela Qu
24910 Washington Ave. #307B
Murrieta, CA 92562
8947836 (951)461-8660
Insurance
ABD Insurance & Financial Services
Dan Allen
5780 Fleet St. #160
Carlsbad, CA 92008
(951)970-0018
Mortgage Loans
WaMu
Mike Patterson
27555 Ynez Rd. Ste 120
Temecula, CA 92595
(951)308-2200 (951)308-2205
Core Christian Fellowship
Rick Lancaster
39252 Winchester Rd. Ste. 107-337
Murrieta, CA 92563
(951)757-4490
Inland Management Consulting
Peter Chalmers
Temecula, CA 92592
(951)302-2491 (951)303-9401
Internet Directory
HelpFinder.US
Melissa Devan
29992 Hunter Rd. Ste. 105-162
Murrieta, CA 92563
(623)466-3399 (866)512-3964
College Planning Services
ITS of Riverside County Inc.
Bill Perlette
27537 Commerce Center Dr. #104
Temecula, CA 92590
(951)506-1000 (951)506-1010
Spa - Health
Spa Escape
Judye Roach
45388 Willowick St.
Temecula, CA 925
(951)378-7722 (951)302-6507
Senior Services
Summit Senior Services
Ross Wilson
38648 Falkirk Dr.
Murrieta, CA 92563
(951)768-7204
Swimming Lessons
Swim to Shore
Casie Shore
25395 Madison Ave. Ste. D-101
Murrieta, CA 92562
(951)600-5702
Education - Adult Technical
Azusa Pacific University
Kathryn Harr
39573 Los Alamos Rd.
Murrieta, CA 92563
(951)304-3400 (951)304-3388
Credit Union
Visterra Credit Union
Cindi Rios
25040 Hancock Ave
Murrieta, CA 92562
(951)656-4411 (951)461-7563
2CP USA Temecula Office
A & A Logistics, LLC
Action Maytag Home Appliance Center
Affordable Window Coverings
Alexander Pacific Electrical Contractors
All Pro Displays & Graphics, LLC
Alphagraphics US564
Alternatives to Domestic Violence
American Cancer Society
American Red Cross - Riverside County
American Wholesale Furniture
Apples & Jack Rabbits, Inc.
Barney’s Tire & Wheel
Bob’s Canvas, Inc
Bucketeer Maintenance, Inc
Cabi
Calvary Chapel of Temecula Valley
CalWorks/GAIN, Riv.Cnty, D.P.S.S.
Canine Support Teams, Inc
Casa Del Mar Realty
Charles X Delgado Atty At Law
Chick - Fil - A
Clear
Contract Carpet One
D.L Phares & Associates
Davis Family Insurance Agency, Inc.
Dental Assoc. of Temecula at the Promenade Mall
Farenbaugh, Marcy
George Plumbing Co. Inc
Gerard Design Studio
Hospice of the Valleys
Hospitality Car Wash
Huntington Learning Center
Hwy 79 Super Storage
IT Problem Solver, Inc.
Inaspan, LLC - Sage Accounting Software
International Rectifier
JD Enterprises
Johnson Rental Services
Juice It Up!
Justin Lawler.net
Keller Williams Realty - Michael Crawford
Koch Heating & Air Conditioning Inc.
Kodam & Associates
Lawlor Chiropractic
Lloyd M. Bradshaw, CPA
Make A Wish Foundation of Orange County/IE
Middle Enterprises Inc.
Morris-Robertson Wealth Management
Oak Park Executive Suites
Office Depot
Orkin Pest Control
Peck Creative
Portofino Apartments
Rancho Dental
Rancho Physical Therapy, Inc.
Rancho TV, Inc.
Rancon Real Estate-Ellen & Jack Watkins
Rancon Real Estate-Felicia & Janene Hogan
Rebel Rents
Robert Half Accountemps & Office Team
Sage Canyon Apartments
Salon 29
Sierra Properties Development, Inc.
Sizzler / BMW Mgmt
Southern California Telephone Company
State Farm Insurance Co.
Stave & Scepter Enterprises, LLC
Strategic Consulting
Stromsoe Insurance Agency
Stuart Cellars Vineyard & Winery
Super 8 Motel
Sweet Lumpy’s BBQ
Sycamore Terrace Apts
Temecula Catalina Island Masonic Lodge
Temecula Valley Balloon & Wine Festival
Temecula Valley Cathy’s Dance ‘TVCD’
Temecula Valley Optometry
Temecula Valley Special Olympics
Temecula Valley Unified School District
Temecula Valley Yarn Company
The Mortgage House
The Promenade In Temecula
TotalPlan Business Interiors
Union Bank of California
University of Redlands, School of Business
University of Phoenix
Visual Records
Wells Fargo Temecula 79
Wes’ Flowers
Wescom Credit Union
Workforce Development Center of Riverside Cty.
X-treme Fit Self-Defense & Fitness
Your Pain Care
Sunday
19
18
25
12
11
26
(Murrieta Library)
12pm – Business
Southwest California
Legislative Council
5
4
Monday
6
Wednesday
14
7
27
20
SBDC**
(Call for details)
China Trip Orientation
Networking Breakfast
Dark
28
8:00am – Business
Development
Resource Committee
Meeting (Chamber)
21
SBDC**
5:30pm – 7:30pm
Mixer
(Barley Hops Olde
11:30pm – Business
World Tavern)
Success Forum
8:00am
– Membership
Topic: How to save money
Committee Meeting
on your merchant account
(Chamber)
(Chamber)
13
(Chamber)
12:00pm – Power
Networking Workshop
Tuesday
November 2007
&
1
1:00 – 5:00pm
SCORE Counseling*
29
(Chamber Closed)
Thanksgiving
22
1:00 – 5:00pm
SCORE Counseling.*
(Chamber)
TVCC Board Meeting
7:30-am
15
1:00 – 5:00pm
SCORE Counseling.*
www.5minuteNetworking.com
4:15pm –
5 Minute Networking
Register online
8
(Chamber)
Reception
4:00-6:00pm
New Member
Thursday
(Chamber)
9:30-12pm
Promoting & Protcting
your #1 Asset Your
Chamber
30
(Chamber Closed)
23
16
9
2
Thanksgiving
Friday
Saturday
24
17
10
3
* SCORE Counseling To schedule
a free consultation call (951) 676-5090
Free Expert Business Consultations. To
schedule an appointment call
(951) 781-2345
**SBDC now at the Chamber
2006 Ambassadors of the Year
Adam Ruiz, A R Home Loans Direct, Inc.
Rosalyne Hall, Hall’s Plant Nursery
2006 Chairman’s Choice Award
Janese Reyes, Community Little
Book, Inc.
2006 Service Charitable Organization
of the Year
Boys & Girls Club of Southwest
Riverside County
2006 Sterling Business of the Year
Delytes Inc
2006 Bronze Business of the Year
Law offices of Rosenstein &
Hitzeman, AAPLC
2006 Gold Business of the Year:
Bank of America
2006 Platinum Business of the Year
Pechanga Resort & Casino
Lifetime Achievement 2006
Ruth Chesher Baker
Citizen of the Year
Bruce Cripe
2006 Gala Award Winners
website: www.temecula.org.
676-5090, or visit our
more information, call (951)
unless otherwise noted. For
Commerce, 26790 Ynez Court,
Temecula Valley Chamber of
Meetings are held at the
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U.S. POSTAGE
PAID
TEMECULA, CA 92591
PERMIT NO. 28
26790 Ynez Court • Temecula, CA 92592
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