10% - WSP

Transcription

10% - WSP

Total Sanitation and Sanitation marketing
Research in East java
Jakarta, 16 Sept 2008
Prepared for
This document is confidential and is intended solely for the use and
information of the client to whom it is addressed.
Confidential & Proprietary • Copyright © 2008 The Nielsen Company
Chapter 1
INTRODUCTION
Research Objectives | Methodology | Demography
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This document is confidential and is intended
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Ch. 1. Introduction
Research Objectives
Through the Collected Data
 to diagnose constraining factors undermining demand for improved sanitation and whether
these constraints are addressable through targeted communication and promotion
 to identify which potential strategies can be used to reverse the existing situation
The Purpose of the Study
 to understand the existing level of demand for sanitation in the project areas
 to identify the major demand drivers that influence adoption of improved sanitation
 to assess which demand creation strategies will best influence decisions to adopt improved
sanitation by the target group
The Ultimate Goal of the Marketing Program
 To drive segments of the population from no or unimproved to improved adoption of
sanitation
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For this study overall we interviewed 2,009 Respondents in East Java
Design Elements
Detailed Methodology Applied for This Study
• The study was conducted in 29 Kabupaten/Kotamadya in Rural East Java
• The Regions can be divided into 6 Areas using the Cultural Classification
Coverage
•

Mataraman: Magetan, Kediri, Tulungagung, Trenggalek, Ponorogo, Blitar, Nganjuk,
Madiun, Pacitan, Ngawi

Mataraman Pesisir: Lamongan, Tuban, Bojonegoro

Arek: Sidoarjo, Mojokerto, Gresik, Jombang, Malang,

Pandalungan: Pasuruan, Probolinggo, Lumajang, Jember, Situbondo, Bondowoso

Banyuwangi

Madura: Bangkalan, Pamekasan, Sumenep, Sampang
• The target population for the study is :
Target Respondents
•
• Head of Household
• Acts as the breadwinner
• SES CD
Data Collection Method
•
Sample Selection Method
•
• Face-to-face interviews were conducted at respondents’ homes.
• Fieldwork period : July – August 2008
• Stratified random sampling method applied,
Ch. 1. Introduction
Methodology
Socio Economic Status
SES C1,
12
Ch. 1. Introduction
Basic Demographic Status
Mataraman Mataraman
Pandalungan Banyuwangi
Madura
Pesisir
SES C2,
20
SES D,
68
Mataraman Mataraman
Arek
SES D
74
64
72
74
50
46
SES C2
20
22
18
17
28
26
SESC1
6
14
10
10
22
29
Pandalungan
Banyuwangi Madura
Pesisir
Age
Arek
30-39
y.o, 26
50+ y.o.
42
32
34
29
30
32
40-49 y.o.
28
34
29
27
29
31
30-39 y.o.
23
27
27
28
34
27
20-29 y.o.
6
6
8
15
7
9
15-19 y.o.
1
1
1
1
0
1
20-29
y.o, 9
40-49
y.o, 29
50+ y.o,
35
1
Base: All Respondents n= 2,009; weighted: 5,960,000 Ref : Q4
Mataraman
Literacy
Can't
Read, 19
Difficult
to Read,
18
Ch. 1. Introduction
Basic Demographic Status
Mataraman Arek
Pandalungan
Banyuwangi
Madura
Pesisir
Read
Fluently,
62
Read Fluently
65
55
76
60
73
45
Difficult to Read
21
23
15
15
15
20
Can’t Read
15
22
9
24
12
34
Mataraman Mataraman
Arek
Pandalungan
Banyuwangi Madura
Literacy
Pesisir
Post Graduates
*
1
*
*
0
*
Bachelor
5
4
3
3
2
3
Academy
3
1
1
2
1
1
Senior High
29
28
37
20
38
18
Junior High
30
23
29
20
27
23
Elementary
27
28
23
38
21
34
Elementary-unfinished
5
13
5
14
10
17
No formal education
2
3
2
3
1
3
Base: All Respondents n= 2,009; weighted: 5,960,000
30-39
y.o, 26
20-29
y.o, 9
40-49
y.o, 29
50+ y.o,
35
1
Ch. 1. Introduction
Land Status
Land ownership Status
Mataraman
2 2
Mataraman
Arek
Pandalungan Banyuwangi Madura
Pesisir
10
Owned, with my name
on the land certificate
61
62
64
63
50
39
20
26
18
20
24
38
10
8
12
10
10
7
Rent
1
2
2
2
14
2
1
*
0
2
0
10
255
166
199
135
143
267
Owned, with my parents name
23
Owned, with my family/ relative
59
Owned, without
land certificate
Ow ned, w ith m y nam e on the land certificate
Ow ned, w ith m y parents nam e on the land certificate
Ow ned, w ith m y fam ily/ relative on the land certificate
Rent
Average land size(m2)
Ow ned, w ithout land certificate
Base: All Respondents n= 2,009; weighted: Ref
5,960,000
: Q15
Toilet
Ownership
Place of Faeces
Disposal
Faeces Disposal
Facility
Faeces disposal
cover
Ch. 1. Introduction
The Classification of the Respondents
Type of faeces
disposal cover
50%
47%
Owner Improved
Available
63%
Own Toilet
•
2%
3%
Open Place
Shut with bricks,
rock slab, cement
slab
16%
Unavailable
11%
•
Shut
14%
All
Respondents
Dig Hole
•
3%
Not Shut
•
12%
Owner
Unimproved
8%
Shut with leaves,
wood slab
10%
Sharers
37%
Not own
27%
OD
Base: All Respondents n= 2,009; weighted: 5,960,000 Ref : Q20, Q21, Q22, Q23, Q24, Q25, Q26
Ch. 1. Introduction
Respondent Classification
…
Respondent’s Classification
Owner
Unimproved
12%
Mataraman Mataraman
Arek Pandalungan Banyuwangi
Madura
Pesisir
Open Defecator
27%
Owner Improved
50%
Open Defecator
13
31
16
48
29
29
Sharer
11
13
11
7
11
15
Owner Unimproved
21
11
8
5
8
13
Owner Improved
55
46
65
40
52
43
Sharer
11%
Respondent Classification in Each Area
Base: All Respondents n= 2,009; weighted: 5,960,000 Ref : Q26
Chapter 2
DETAILED FINDINGS - General
Hygiene Practices | Water Sources | Diarhea
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Hygiene Practices
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Washing Hand
(%)
100
Habit in Washing Hands by Type of Respondents
96
OD
Sharers
Improved
Unimproved
545
218
1,008
238
Projected (‘000)
1,583
6,49
3,008
720
After Defecate
56
65
70
71
After Urination
22
23
18
22
Actual
80
80
66
60
Habit in Washing Hands by Area
40
28
Mataraman
20
Mataraman
Arek
Madura
Pesisir
20
Actual
600
233
351
474
100
251
1,823
692
1,007
1,364
295
778
After Defecate
76
67
55
73
57
47
After Urination
16
52
7
23
25
12
Projected(‘000)
0
Before
eating
After eating
After
deficate
After w ork
activity
After
urination
Base: All respondents
Reasons for hand washing activities
Reason of Washing Hands by Type of Respondents
(%)
(%)
100
Sharers
Improved
545
218
1,008
238
1,583
6,49
3,008
720
Clean the dirt
71
73
69
68
Rid the smell out
20
13
16
16
Rid the germs out
5
8
10
8
Protected from disease
4
5
4
7
Actual
Projected (‘000)
80
70
65
60
54
47
By type
Unimproved
OD
98
40
Mataraman Mataraman
8
Actual
5
0
Clean the dirt
Rid the sm ell
out
First Mentioned
By Telatah
Pesisir
17
20
Arek
Rid the germ s Protected from
out
disease
Total Mentioned
600
233
351
474
100
251
1,823
692
1,007
1,364
295
778
Clean the dirt
67
85
81
55
55
82
Rid the smell out
16
5
6
32
23
15
Rid the germs out
9
6
10
9
16
1
Protected from disease 7
3
2
5
6
1
Projected(‘000)
Substance used for washing hands
Substances for Washing Hands by Type of Respondents
(%)
(%)
By type
Unimproved
OD
Sharers
Improved
545
218
1,008
238
1,583
6,49
3,008
720
Bath Soap
54
59
66
57
Cream Soap
32
34
28
36
*
0
2
0
11
6
3
5
100
Actual
Projected (‘000)
80
61
60
Special Soap to wash hands
None
40
31
Substances for Washing Hands by Area
Mataraman Mataraman
20
Arek
By Telatah
Pesisir
5
1
1
1
Cream
Soap
Special
Soap to
w ash
hands
Detergen
Liquid
Soap for
Dishes
600
233
351
474
100
251
1,823
692
1,007
1,364
295
778
Bath Soap
65
66
64
61
35
53
Cream Soap
31
26
29
33
55
26
Soap to wash hands
*
2
2
1
0
0
None
3
5
2
4
4
19
Projected(‘000)
0
Bath Soap
Actual
None
Understanding toward Hand washing
Possibility of a sickness
caused by improper hand washing
Base: All Respondents n=2,009; weighted=5,960,000
Type of sickness caused
by improper hand washing
Diarrhea
21%
79%
90
Stomachache
14
Cough
14
Influenza
Suffer from intestinal worms
Diarrhea and vomiting
10
6
4
Substance used for washing hands
Soap Availability by Type of Respondents
OD
Sharers
Improved
Unimproved
545
218
1,008
238
1,583
6,49
3,008
7,0
Yes
71
85
95
82
No
29
15
5
18
Actual
Projected (‘000)
No
14%
Yes
86%
Mataraman
Mataraman
Arek
Madura
Pesisir
Actual
600
233
351
474
100
251
1,823
692
1,007
1,364
295
778
Yes
92
83
91
80
90
74
No
8
17
9
20
10
26
Projected(‘000)
Post Defecate cleaning activity
by Type of Respondents
(%)
(%)
By type
Unimproved
OD
Sharers
Improved
545
218
1,008
238
1,583
6,49
3,008
720
32
63
73
57
Rinse with water in container 30
63
58
63
Rinse with the flow water
9
7
5
100
Actual
Projected (‘000)
80
Rinse with soap and water
60
59
52
68
40
by Area
By Telatah
23
Mataraman Mataraman Arek Pandalungan Banyuwangi Madura
20
Pesisir
Actual
1
600
233
351
474
100
251
1,823
692
1,007
1,364
295
778
59
57
64
53
69
59
Rinse with water in container 56
53
58
44
23
58
Rinse with the flow water
15
19
45
27
22
Projected(‘000)
0
Rinse w ith
soap and
w ater
Rinse w ith
w ater in the
container
Rinse w ith
w ater that
flow s
Wiping w ith
cloth
Rinse with soap and water
12
Water sources
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Water Source for Cooking & Drinking
Location of Cooking & Drinking Water Source
Around the house/ in the
premises
Cooking & Drinking Water Source
65
65
82%
18%
Outside the premises
23
23
12
Difficulties in Obtaining Clean Water During Dry Season
11
7
7
Have no Difficulties
Well
Water Pum p
Wellspring
Dry Season
Rainy Season
PAM
8%
Source of bathing and washing water ? (%)
The same source
93
99
79
69
Different source
7
1
21
31
92%
Have some Difficulties
Detail of the Water Source Location
Location of Cooking & Drinking Water Source
By Type of Respondents
Actual
Projected (‘000)
82%
OD
Sharers
Improved
Unimproved
545
218
1,008
238
1,583
6,49
3,008
720
Distance from Water Source (minutes)
18%
Average
17
15
19
20
Modus
10
5
30
10
Person Who Get The Water to the Water Source
On the
premises
Outside the
premises
Head of Household
36
59
48
64
Spouse
49
25
31
29
Type of Container to Get Water
Bucket
72
59
34
53
Jerry can
15
21
47
33
Frequency of Getting the Water
Average
12
12
12
13
Modus
7
7
7
7
Sufficiency Towards Water Source for Defecating Activity
Yes
89
94
97
92
Actions to Overcome Water Crisis During Dry Season
22
17
15
14
12
92%
8%
Queuing to
get w ater at
the
neighbour's
w ell
By Type of Respondents (%)
Actual
Projected (‘000)
Use w ater
from the
river
Store w ater
in a
container
during the
rain
Get the
w ater from
w ellspring
Buy w ater in
a tank
OD
Sharers
Improved
Unimproved
545
218
1,008
238
1,583
649
3,008
720
OD
Sharers
Improved
Unimproved
Queuing to get water at the
neighbour's well
22
26
25
13
Use water from the river
21
27
10
14
No Difficulties
90
89
95
90
Store water in a container
during the rain
24
13
4
18
Have Some Difficulties
10
11
5
10
Get the water from wellspring
14
26
8
17
Buy water in a tank
7
4
26
0
Water Source for Bathing & Washing
Location of Bathing & Washing Water Source
Bathing & Washing Water Source
Base: Respondents who have different water source n= 242; weighted: 672,000
50
49
36
11%
36
Different source with the
cooking & drinking water
source
89%
10
Same source with the
cooking & drinking water
source
River
Well
Actual
Projected (‘000)
Water Pum p
Rainy Season
Dry Season
Source of bathing and washing water (%)
10
OD
Sharers
Improved
Unimproved
545
218
1,008
238
1,583
649
3,008
720
Same source
80
89
92
96
Different source
20
11
8
4
Actual
121
96
23
Projected (‘000)
340
260
64
Well
61
7
21
PDAM
14
32
31
Wellspring
24
29
13
1
20
15
Buy water in the tank
from PDAM
Detail of the Water Source Location
Location of Bathing & Washing Water Source
By Type of Respondents
Around the house/ in the
premises
OD
Sharers
Improved
Unimproved
Actual
118
26
88
10
Projected (‘000)
320
71
249
31
Distance from Water Source (minutes)
44%
56%
Average
18
15
27
35
Modus
10
5; 10
30
30
Person Who Get The Water to the Water Source
Spouse
52
16
38
48
Head of Household
35
75
58
52
Type of Container to Get Water
Bucket
91
74
62
48
Jerry can
4
26
38
52
OD
Sharers
Improved
Unimproved
Actual
118
26
88
10
Frequency of Getting the Water
Projected (‘000)
320
71
249
31
Average
11
13
12
13
Modus
7
7
7
7
Around the house
18
51
74
61
82
49
26
39
Sufficiency Towards Water Source for Defecating Activity
Yes
89
94
97
92
Actions to Overcome Water Crisis During Dry Season
26
18
16
14
92%
8%
Use w ater from
the river
Queuing to get Store w ater in a
w ater at the
container during
neighbour's
the rain
w ell
Searching the
w ell w hich
containing
w ater
OD
Sharers
Improved
Unimproved
545
218
1,008
238
1,583
649
3,008
720
No Difficulties
89
89
95
90
Have Some Difficulties
11
11
5
10
Actual
Projected (‘000)
Use water from the river
OD
Sharers
Improved
Unimproved
31
32
22
18
18
22
20
13
30
9
4
13
14
12
11
22
Queuing to get water at the
neighbour's well
Store water in a container
during the rain
Searching the well which
containing water
Understanding toward Drinking water
Possibility of a sickness
caused by drinking water
Type of sickness caused
by drinking water
76
Diarrhea
Cough
13%
87%
38
Influenza
36
Stomachache
Diarrhea and vomiting
Fever
9
5
3
Diarhea
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Infant defecation habit
Incidence of Infant in the HH
Children Habit in Defecate
Base: Respondents who have child under 5 y.o. n= 430; weighted: 1,279,000
Already defecated In The Toilet/
Water Closet
Do not have 5 years old
children
41
25
Dispose My Child's Feces In The
Toilet/ Water Closet
79%
Dispose It To The River
10
Bury It Under Ground
10
Dispose It Into The Gutter
21%
Dispose It Outside The House
Dispose It Into The Wastebasket
My Child Directly Defecate At
The River
Have a 5 years old
children
4
2
2
2
Reason for not defecate/ dispose child’s feces in toilet
I don’t have toilet
So the smell not spread away
The location (the river) is near my house
It’s became a habit to defecate at the river
More practical
In order to keep clean
40
36
13
9
8
8
Experience of Diarrhea
Incidence of Child Having Diarrhea
Causes & Prevention of Diarrhea
Base: Respondents who have child under 5 y.o. n= 430; weighted: 1,279,000
Base: All Respondents n=2009; weighted=5,960,000
Causes (%)
No
90%
Yes
10%
Incidence of Neighbour’s Child Having Diarrhea
Base: All Respondents n=2009; weighted=5,960,000
No
81%
Effects from the food
Eat/ drink unhygienic food
Drink the unboiled water
Eat the spicy food
The food isn’t covered over and alighted on by flies/ dirt
Habits
Not washing hands before eating
Not maintaining the cleanliness
Environmental Condition
The Environment isn’t clean
Effects from Disease
Catch a cold
86
27
27
23
11
26
15
9
21
14
7
4
Prevention (%)
Yes
10%
Eating Habit
Eat the hygienic food
Washing hand before eating
Avoid the spicy food
Drinking Habit
Drink water that have boiled
Maintain and watch over the health of the environment
74
38
19
17
33
29
27
DK
9%
Diarrhea prevention
Fatality of Diarhea
Diarhea Prevention
Cook the water first before
drinking
Diarhea could not
caused death
64
53
Wash hands with soap
46
Clean the neighbourhood
15%
85%
35
Prepare a well cooked food
30
Clean the house
21
Wash the fruits/ vegetables
Diarhea could cause
death
18
Defecating in toilet
Consume healthy food
2
Information regading Defecating & Healthy Habits
Incidence of Getting the Explanation
Source of Information
80
No
50%
66
60
37
40
Yes
50%
26
23
23
20
20
16
Incidence by each Area (%)
10
Mataraman Mataraman Arek
Pesisir
7
5
PandalunganBanyuwangi Madura
0
Yes
49
52
55
45
59
50
No
51
48
45
55
41
50
Through
Realtives From Health
Mass Media that visited
Officer
(TV)
m y house
At RT/RW
m eeting
From the
Head of
Village
Expected Source
Chapter 3
DETAILED FINDINGS - Sanitary
Open Defecation Habit | Water Sources | Diarhea
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Open Defecation habit
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Ch. 1. Introduction
Flying Toilet
…
Incidence of Using Flying Toilet in Each Area
Incidence of Using Flying Toilet
Base: All Respondents n= 2,009; weighted: 5,960,000
Total
Mataraman Mataraman
Madura
Pesisir
No
7
99
92
96
92
80
82
Yes
93
1
8
4
8
20
18
NO
93%
Occasion in Using Flying Toilet
Total
Mataraman Mataraman
Madura
Pesisir
YES
7%
Today
24
0
28
48
15
30
22
Within this week
41
81
61
19
37
55
32
Within this month
25
0
11
14
27
10
42
A few months ago
8
18
0
19
15
5
2
Forgot
2
0
0
0
7
0
2
Reasons of Using Flying Toilet
Total
Mataraman Mataraman
Madura
Pesisir
It’s in the middle of the night
59
18
68
93
50
55
58
It’s in the middle of a trip
17
33
11
0
9
10
32
It’s become a habit
10
33
0
0
6
10
17
My child is still to young
7
0
0
6
6
15
9
Diarrhea
5
0
0
20
0
5
7
I don’t have toilet
5
0
0
14
4
5
4
Base: Respondents who ever use flying toilet n= 141; weighted: 418,000
Ref : Q28, Q29, Q30
Opinion: Impact of Defecating in the open
Impact Description By Type of Respondents
Base: Respondents who think that feces will have impact on people n=1,318; weighted=3,970,000
Total
31%
Smelling Disturbance
Unpleasant smell
The smell could disturb
the community
67%
Defecate in the Open won’t
affect the environment
Defecate in the open will affect
the environment
OD
Sharer
Unimproved
Improved
32
68
70
29
75
82
25
Open
Defecator
Sharer
Owner
Owner
Improved Unimproved
70
50
64
41
67
48
71
50
72
58
12
14
10
12
10
Disease
56
51
Bring out disease
34
27
Bring out skin disease
10
21
Bring out flies that could
spread disease
7
1
Bacteria and germ in the feces could spread away
and bring out disease
2
1
52
38
7
56
34
9
63
37
6
4
8
12
3
2
2
Environment
Contaminated Environment
Contaminated Water
Not nice to be looked at
39
30
3
4
37
25
5
4
31
22
3
3
37
24
6
4
43
19
16
2
18
Incidence of defecate in the open
Reason of Defecating in the Open
Base: Owner Respondents n= 1,246; weighted: 3,728,000
Total
Yes, 18
No, 82
Can’t hold any longer
No toilet in the workplace
There’re others used the toilet
Already getting used to
The toilet is far away
To keep the disposal not full
My own toilet is dirty
As a social time
Lack of water supply
84
28
5
3
2
2
1
1
2
Owner
Improved
Owner
Unimproved
84
30
5
3
3
2
1
2
2
84
18
8
0
0
2
3
0
3
Usual Place to Defecate
Total
By type of respondents (%)
Yes
No
Owner Improved
18
82
Owner Unimproved
16
84
At the river
At the seaside
At the rice field
In the bushes
In the woods
65
10
8
8
7
Owner
Improved
63
11
10
6
7
Owner
Unimproved
71
5
0
13
8
Base: Owner Respondents who ever defecate in the open n= 218; weighted: 654,000
Ref : Q36, Q39, Q42
Ch. 2. Detailed Findings
Incidence of Defecate In The Open among Toilet owner
xxx
The Last Time
Defecate in Open
Usual Place to
Defecate
Incidence of ever defecate
in the open
Improved Owner
Unimproved Owner
No
84%
No
82%
Yes
16%
Yes
18%
At the river
63
At the river
At the seaside
11
At the seaside
5
At the rice field
10
At the rice field
0
71
In the bushes
6
In the bushes
13
In the woods
7
In the woods
8
3
Today
10
Today
Within this week
25
Within this week
25
Within this month
14
Within this month
13
A few months ago
26
A few months ago
26
Forgot
25
Forgot
33
Base Improved Owner&Ever Defecate in the open, n = 180 weighted: 538,000
Ref : Q36, Q39, Q41
Base Unimproved Owner&Ever Defecate in the open, n = 38 weighted: 117,000
Incidence of Defecate In The Open Between the Improved and
Unimproved Owner
Incidence of defecate in the open – among sharer
Reason of Defecating in the Open
Incidence of defecate in the open
Sharer
Base: All Respondents n= 218; weighted: 649,000
Can not hold any longer
There's no toilet in the place where i work
There was somebody that use the toilet
I don't have my own toilet
My own toilet is dirty
Already getting used to since I was a child
I was in the rice field or in the woods
78
24
6
8
3
2
1
No, 68
Yes, 32
Usual Place to Defecate
Last Time Defecate in the open
Total
At the river
In the bushes
In the woods
At the rice field
At the seaside
At the swamp
At the dry pond
73
13
6
4
2
1
1
Total
Today
Within this week
Within this month
A few months ago
Forgot
8
34
18
27
13
Detailed habit - Owner
Confidential
& Proprietary
solely
for the use and
2008
Nielsen
Company
client
to The
whom
it is addressed.
…
Defecate Satisfaction
Facility Sharing
Dissatisfied
4
Yes, 9
Neutral, 16
Satisfied, 80
No, 91
Satisfied
Neutral
Dissatisfied
Owner Improved
85
13
2
Owner Unimproved
57
31
12
Yes
No
Owner Improved
8
92
Owner Unimproved
13
87
Facility information
Every time after using it
7
7
9
8
37
37
4-5 times a week
28
41
5
41
2
5
16
3
0
7
17
22
55
20
26
25
Once a week
Rarely, only on certain
occasions
10
37
1
4
2-3 times in a month
Once a month
0
30
Everyday
2-3 times a week
2
30
18
12
1
1
1
10
10
Total
Mataraman
21
2
2
16
15
1
1
9
Mataraman
Pesisir
Arek
0
22
4
1
4
13
Pandalungan
Banyuwangi
0
Madura
Ref : Q58
Toilet Maintenance - Cleaning
…
Incidence of Emptying the Septic Tank
The Last Time Emptying the Septic Tank
Base: Owner Respondents who have septic tank n= 943; weighted:2,812,000
Base: Septic Tank Owner who have emptied their septic tank n= 24; weighted: 70,000
Within this week
4
A month ago
4
Yes, 2
3 months ago
No, 98
12
6 – 12 months ago
22
More than a year ago
Incidence in Each Area (%)
Incidence in Each Area (%)
Mataraman
Mataraman
Arek
Mataraman Mataraman
Madura
Pesisir
Arek
Q 60
per0 tlatah
12
0
3
2
2
3
2
2
No
97
98
98
97
98
98
Pesisir
0
0
A month ago
0
0
0
16
0
0
3 months ago
0
0
20
13
0
50
6 - 12 months ago
13
0
0
51
0
50
More than 1 year ago
75
100
80
19
100
0
Within this week
Yes
Ref : Q59, Q60
58
0
Toilet Maintenance – Faeces Disposal facility
Incidence of Making Toilet in the Past Year
Toilet facility Development
Reason of making the toilet in past year
Base: Owner Respondents n= 1,246; weighted:3,728,000
Base: Owner Respondents who have just made the toilet n= 89; weighted:265,000
Main Reason
90%
Other Reason
100
90
80
93%
7%
70
60
44
50
40
10%
30
33
33
21
20
18
22
6
10
7
5
2
5
5
0
Did not make in the past year
Easy to
Convenience
defecate
more cleanly
Privacy
Avoid
Avoid
disturbing sharing with
neighbours
others
Safety
Ref : Q43, Q44
Cost & Information for Building The Toilet
Cost
Toilet Building Period
Average
Rp 1.210.500,-
100%
90%
3%
5%
Small Base
Minimum
Rp 150.000,-
Maximum
Rp 4.000.000,-
Modus
Rp 1.000.000,-
80%
70%
60%
50%
About the types of the toilet
About how to make the toilet
40%
30%
Mason/ Building Coolie
51
Mason/ Building Coolie
70
Neighbor
47
Neighbor
40
20%
Building Material Store
24
Friends
27
10%
Friends
24
Building Material Store
8
Relatives
8
Relatives
4
Mass Media: TV
2
Mass Media: TV
1
Government
1
0%
More than 12 6-12 Months
m onts ago
Within 6
m onths
Base: Owner Respondents who made the toilet in the past year n= 89 weighted:265,000
Assesment toward building a new toilet facility
Easiness to Make a New Toilet
Base: Owner Respondents who have just made the toilet n= 89; weighted:265,000
19%
Reason to say Difficult to Make a New Toilet
Financial Condition
The cost is expensive
Reason to say Difficult to Make a New Toilet
18%
I have no enough money
Texture of the Land
Land - There’s enough land to make the toilet
Availability of the Material
It’s easy to get the material needed
The texture is rocky
63%
I have to dig really deep below the ground
Land - There’s enough land to make the toilet
It’s not too far to reach the material store
Water Supply – It’s difficult to carry water to get
Availability of the Labour
the water supply
There’re several construction labour in my area
Land - There’s no enough land
There’re skilled labour in my area
Financial Condition – I have enough money
Texture of the Land – The texture is not rocky
Water Supply – There’s enough water supply
Easy
Neutral
Difficult
Toilet Renovation
Renovation Plan in the future
Type of Renovation
No,
73
Shut the hole and dig
a new one
24
21
14
20
Install a new closet
12
Install the new tile for
the toilet
19
9
Build a new feces
disposal storage
No,
85%
6
5
Incidence of Toilet renovation
8
3
34
Install a new tile
30
20
Build a new wall
10
9
Shut the hole and dig a
new one
12
Put the roof for the
toilet
Yes,
15%
17
Install a lockable door
Build a new wall for
the toilet
Yes,
27
21
Paint the wall
Base: Owner Respondents n= 1,246; weighted:3,728,000
17
Paint the wall
16
Build a new feces
disposal storage
16
Put the roof for the toilet
15
7
Base: All who do not always buy monitor as a package of computer
Toilet Renovation
Kind of Renovation Did
Main Reasons for Respective Renovation
Shut the hole and dig
a new one
24
21
21
Paint the wall
14
20
12
Install the new tile for
the toilet
The previous one has already full and I don’t have enough
money to empty the disposal
The previous one has already full
So the smell of the disposal storage not spreading through
out the toilet
So in the future the disposal won’t full in a short period
49
22
11
2
19
Paint the wall
9
Build a new feces
disposal storage
17
12
10
6
Put the roof for the
toilet
Build a new wall for
the toilet
Shut the hole and dig a new one
42
20
15
9
5
8
3
So my toilet look clean and well taken care of
The paint of the wall has discoloured
So it will be more comfortable when using the toilet
So it will be more comfortable when using toilet
My toilet is out of order so it should be replace with the
new one
My previous toilet was the old fashion one
So my toilet look more nice
39
38
18
14
Toilet Renovation
Kind of Renovation Plan
Main Reasons for Respective Renovation
34
Install a new tile
35
27
20
20
30
Shut the hole and dig a new one
Shut the hole and dig a
new one
20
Build a new wall
17
Paint the wall
16
Build a new feces
disposal storage
The previous one has already full
I have no feces disposal before
So in the future the disposal won’t full in a short period
Money to Spare for Renovation Plan
25
21
14
Realization Time to Renovate
16
Average
Put the roof for the toilet
So it will be more comfortable when using toilet
So my toilet will look cleaner
It’s time to replace the old one
So it will be more healthy for me
Rp 1.178.600,-
15
7
Minimum
Rp 100.000,-
Maximum
Rp 5.000.000,-
Modus
Rp 1.000.000,-
In a month ahead
Q57 Timeline 1
In 2-3 months ahead
2
In 4-5 months ahead
3
In 6-12 months ahead
2
In more than 1 year ahead
10
Could not say the exact time 81
Total Mataraman Mataraman
Pesisir
Arek
They are dirty
53
63
50
57
30
40
51
They are poor
41
39
56
30
47
35
48
41
40
31
38
52
80
27
be understand
13
22
7
12
10
2
4
They are people that we feel sorry for
13
23
7
6
9
7
5
Nothing wrong with them
10
13
5
11
8
2
5
They are uneducated
8
8
2
6
6
2
20
a lower status than us
7
11
8
4
7
2
1
They're people who don't have toilet
6
11
3
4
0
2
6
They are like us
5
3
2
4
9
17
7
They're people who don't have manner
3
4
3
5
2
3
0
They do it because they’ve
accustomed to it
They are people that should
They are people that have
Ch. 2.
Detailed
Findings
2.2.
Brand Performance
Opinion toward Open Defecators
Detailed habit - Sharers
Confidential
& Proprietary
solely
for the use and
2008
Nielsen
Company
client
to The
whom
it is addressed.
Number of family that used the toilet
Number of Sharers (%)
Base: Sharer Respondents n= 218; weighted: 649,000
9
14
Number of Sharers by each Area (%)
Mataraman Mataraman
Arek
Pesisir
1 - 5 Family
81
84
54
81
54
89
6 - 10 Family
12
6
26
10
18
8
More than 10 Family 8
10
22
9
27
3
Average
6
6
8
5
14
4
Modus
2
2
3
2
3
2
77
1 - 5 Family
6 - 10 Family
More than 10 Family
Satisfaction
…
Base: Owner Respondents n= 218; weighted: 649,000
Dissatisfied
30
Satisfied,
34
Neutral, 36
Plan to own a toilet
Base: Sharer Respondents n= 218; weighted: 649,000
Reason of Intending to Have a Toilet
Reason of Not Intending to Have a Toilet
Base: Respondents who intend to have one
Base: Respondents who not intend to have one
Don't have money
71
Can use neighbours
63
No space for toilet
22
I’m a tenant in this house
10
I still can defecate in my family's toilet
4
I still can defecate in the public toilet
4
Yes,
88%
No,
12%
Easy to defecate more cleanly
34
Privacy
18
Convenience
15
Avoid sharing with others
9
Avoid disturbing neighbours
6
Satisfaction
4
Safety
4
Can be a good host when guests visit
3
Cleaner and healthier living
3
Incidence of willingness by Area (%)
Mataraman
Mataraman
Arek
Madura
Pesisir
Yes
86
93
85
82
100
92
No
14
7
15
18
0
8
Plan to own a Toilet
Realization to Have a Toilet
Cost estimation
Time
Average
Rp 1.318.700,-
100%
90%
9%
7%
80%
70%
60%
Minimum
Rp 100.000,-
Maximum
Rp 4.000.000,-
Modus
Rp 1.000.000,-
Intention to Borrow Money To Make The Toilet
50%
Incidence to Have the Intention
40%
30%
Yes,
1
20%
Source of the Loan (small base of Respondents)
Bank
65
Realtive
35
10%
0%
Could not
More than 1 Within 1 year
say the exact year ahead
ahead
tim e
No,
99
The money to spare to make the toilet
Awareness & Existence of the Saving System
Saving System (Between Sharer)
Reason of Interest
Not aware of Saving System
Financial Condition
It will feel lighter to collect money
I can pay using installment system
So I can have money for the toilet in
a short period
So I can have my own toilet immediately
97%
98
74
61
13
22
50
Reason of Disinterest
1%
Aware of Saving System,
It doesn’t exist in my Area
2%
It exist in my Area
50
Financial Condition
I don’t have money to pay the subscription
I’m afraid I can’t pay the subscription
The money I have only pay the daily needs
I still have difficulties to provide
daily needs
Other Reason
I’m used to defecate in neighbour’s toilet
There’s no land to make the toilet
It’s more comfortable to collect my own
money, it’s not risky
93
53
20
18
11
18
4
3
2
Total Mataraman Mataraman
Pesisir
They are poor
Arek
46
44
45
45
49
64
45
accustomed to it
42
28
48
41
56
64
44
They are dirty
38
54
39
49
15
18
24
They are people that should be understand
13
21
10
16
12
0
6
They are people that we feel sorry for
12
18
14
2
15
0
11
They are like us
7
6
0
0
20
9
8
Nothing wrong with them
7
10
4
7
12
0
0
They're people who don't have toilet
5
11
3
7
0
0
0
They are uneducated
5
6
3
10
0
0
5
They are people that have a lower status than us
4
7
3
0
3
0
5
They do it because they’ve
Opinion Towards People Who Have Toilet
They are reach
78
72
80
85
79
73
82
They are clean
45
65
51
35
45
27
18
They are educated
17
29
13
12
11
9
13
They think we are causing disturbance
3
3
10
0
6
0
0
They would feel sorry for us
2
3
4
5
0
0
0
They concern about health
1
0
0
0
7
9
0
They give priority for their comfort
1
0
7
0
0
0
0
Ch. 2.
Detailed
Findings
2.2.
Brand Performance
Opinion Towards Open Defecator
Detailed habit - OD
Confidential
& Proprietary
solely
for the use and
2008
Nielsen
Company
client
to The
whom
it is addressed.
Incidence of trying toilet
Incidence of trying toilet
Base: All Respondents n= 545; weighted: 1,583,000
The place of trying the toilet
Last Time Defecate in toilet
Total
No, 60
Yes, 40
In the public toilet
In the neighbour’s toilet
In my relative’s toilet
At my workplace
At the sanctuary
At the village hall
37
28
16
12
4
1
Total
Today
Within this week
Within this month
2-3 months ago
3-4 months ago
4-6 months ago
6 months ago or more
Forgot
3
16
10
12
4
4
21
30
Satisfaction of Open Defecator
…
Reason For Still Defecating in the Open Place
Base: Owner Respondents n= 545; weighted: 1,583,000
Satisfied,
36
Dissatisfied
34
I have no toilet in my
house
73
20
21
Have become
accustomed to
More practical
66
3
23
Never thought before
to defecate in toilet
1
My house is near the
river
1
Neutral, 30
Satisfaction of each Area (%)
2
Mataraman
Mataraman
Arek
Madura
Pesisir
1
Satisfied
39
25
36
36
24
49
Neutral
38
17
47
34
10
18
Dissatisfied
24
58
16
30
66
33
Base: Sharer Respondents n= 545; weighted: 1,583,000
Reason of Intending to Have a Toilet
Reason of Not Intending to Have a Toilet
Base: Respondents who intend to have one
Base: Respondents who not intend to have one
Don't have money
78
No space for toilet
11
My house is near the river
2
I’m a tenant in this house
2
I still can defecate at the river
2
I’m not accustomed to defecate
2
Yes,
85%
No,
15%
in the toilet
Can use neighbours
1
Easy to defecate more cleanly
48
Convenience
16
Self Satisfaction
7
Safety
6
Can be a good host when guests visit
6
Avoid embarrassed feeling/ humiliation
5
Cleaner and healthier living
4
Personal Discretion
3
Incidence of willingness by Area (%)
Mataraman
Mataraman
Arek
Madura
Pesisir
Yes
94
88
93
74
100
90
No
6
12
7
26
0
10
The money to spare to make the toilet
Awareness & Existence of the Saving System
Saving System (Between OD)
Reason of Interest
Not aware of Saving System
Financial Condition
It will feel lighter to collect money
I can pay using installment system
So I can have money for the toilet in
a short period
Comfort Reason
So I can hava my toilet immediately
So it will be more comfortable to defecate
97%
97
78
55
18
26
22
3
50
Reason of Disinterest
1%
It doesn’t exist in my Area
2%
It exist in my Area
50
Financial Condition
I don’t have money to pay the subscription
The money I have only pay the daily needs
I’m afraid I can’t pay the subscription
I still have difficulties to provide
daily needs
Other Reason
I still can defecate at the river
There’s no land to make the toilet
It’s more comfortable to collect my own
money, it’s not risky
95
71
16
13
8
16
3
3
3
Access Toward Toilet
material
Confidential
& Proprietary
solely
for the use and
2008
Nielsen
Company
client
to The
whom
it is addressed.
Ch. 1. Introduction
Priorities
…
Among the Owner Respondents
Total
Mataraman
Mataraman
Arek
Pandalungan
Banyuwangi
Madura
Pesisir
Buy the necessity for the household
70
69
64
73
67
77
72
Renovate the house
20
19
24
20
16
22
21
Pay Debt
8
8
12
2
16
2
6
Build/ Renovate the toilet
2
2
1
3
1
0
1
Base: All who own toilet (Owner Improved and Owner Unimproved) n= 1,246; weighted: 3,728, 000
Among the Respondents who don’t own toilet
Total
Mataraman
Mataraman
Arek
Pandalungan
Banyuwangi
Madura
Pesisir
Buy the necessity for the household
58
56
57
47
62
73
58
Renovate the house
19
18
26
27
12
23
24
Pay Debt
15
13
15
3
23
3
13
Build/ Renovate the toilet
8
14
2
23
2
3
6
Base: All who don’t own toilet (Open Defecator and Sharer) n= 763; weighted: 2,233, 000
Ref :Q27A
Decision Makers in toilet facility development
Persons within the households
Open Defecators
Respondent
Main Decision Makers
on Building Process
Respondent
Owner Unimproved
Respondent
Sharers
Respondent
him/herself
71%
him/herself
66%
him/herself
69%
him/herself
63%
My Spouse
19%
My Spouse
20%
My Spouse
17%
My Spouse
26%
My children
1%
My children
1%
My children
*
My children
1%
Join Decision
9%
Join Decision
12%
Join Decision
12%
Join Decision
10%
Building Coolie
87%
Building Coolie
90%
Building Coolie
89%
Building Coolie
91%
Respondent
Person Who Will Build
The Toilet
Owner Improved
him/herself
Respondent
7%
Skilled Labourer in
making toilet
him/herself
Respondent
8%
Skilled Labourer in
1%
making toilet
him/herself
Respondent
7%
Skilled Labourer in
3%
making toilet
him/herself
5%
Skilled Labourer in
1%
making toilet
5%
Decision Makers in toilet facility development
Persons within the households
Open Defecators
Respondent
For Types of Toilet
Respondent
Owner Unimproved
Respondent
Sharers
Respondent
him/herself
73%
him/herself
68%
him/herself
73%
him/herself
65%
My Spouse
22%
My Spouse
26%
My Spouse
23%
My Spouse
29%
Building Coolie
21%
Building Coolie
17%
Building Coolie
17%
Building Coolie
13%
My Children
3%
My Children
3%
My Children
3%
My Children
2%
Join Decision
1%
Join Decision
1%
Join Decision
3%
Join Decision
1%
Respondent
For Types of Feces
Disposal
Owner Improved
Respondent
Respondent
Respondent
him/herself
67%
him/herself
62%
him/herself
71%
him/herself
61%
Building Coolie
31%
Building Coolie
31%
Building Coolie
29%
Building Coolie
28%
My Spouse
20%
My Spouse
23%
My Spouse
20%
My Spouse
25%
My children
3%
My children
2%
My children
3%
My children
1%
Join Decision
1%
Join Decision
1%
Join Decision
3%
Join Decision
1%
Facility assessment (by Area)
40
(%)
50
60
70
80
90
100
110
120
External
Mason availability to build toilet
(Percentage who mentioned yes)150a
Availability of Material Store
Internal
(Percentage who mentioned yes)150b
Land adequacy
Average Price to build a
toilet (‘000)
Water adequacy
Quality
assessment
•
•
•
•
•
•
Price of material *
(Bottom 2 Boxes [expensive and very
expensive])153
Material Quality
Mataraman
Mataraman Pesisir
Arek
Pandalungan
Banyuwangi
Madura
Rp 1,823
Rp 2,034
Rp 1,428
Rp 1,165
Rp 1,602
Rp 1,510
(Top Box: Acceptable)155
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Facility assessment (by Type of Respondents)
(%)
40
50
60
70
80
90
100
110
120
External
Mason availability to build toilet
Availability of Material Store
Internal
Land adequacy
Water adequacy
Quality
assessment
Price of material *
(Bottom 2 Boxes [expensive and very
expensive])153
Material Quality *
(Top Box: Acceptable)155
Open Defecator
Sharer
Owner Improved
Owner Unimproved
Imagery
Confidential
& Proprietary
solely
for the use and
2008
Nielsen
Company
client
to The
whom
it is addressed.
Positive Negative Attributes (by Area)
(%)
0
10
20
30
40
50
60
70
80
90
100
Disadvantages to defecate in the open
R3
Disease because of contaminated river
R5
Positive Negative Attributes
Contaminated environment because of
defecating in the open
R8
Dangerous because of the river current
R9
Good location to defecate because of the
current*
R14
The flowing of the water clean feces*
R26
Uncomfortable place to defecate in the open
R34
Defecate in the open is comfortable*
R36
Defecate in the open can be dangerous
R43
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Positive Negative Attributes (by Type of Respondents)
(%)
0
10
20
30
40
50
60
70
80
90
100
Disadvantages to defecate in the open
R3
Disease because of contaminated river
R5
Positive Negative Attributes
Contaminated environment because of
defecating in the open
R8
Dangerous because of the river current
R9
Good location to defecate because of the
current*
R14
The flowing of the water clean feces*
R26
Uncomfortable place to defecate in the open
R34
Defecate in the open is comfortable*
R36
Defecate in the open can be dangerous
R43
Open Defecator
Sharer
Owner Improved
Owner Unimproved
Functional Attributes (by Area)
(%)
30
40
50
60
70
80
90
100
110
120
Having a toilet avoid my family to be
gossiped
R2
Having a toilet give comfort for my family
R17
Functional Attributes
Having a toilet give an add value to my
house
R20
Having a toilet can prevent my family from
disease
R25
Having a toilet give me chance to protect my
family
R30
Having a toilet give personal freedom for me
& family
R33
Having a toilet make me be a good host
R37
Having a toilet make my house more
comfortable
R38
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Functional Attributes (by Type of Respondents)
(%)
30
40
50
60
70
80
90
100
110
120
Having a toilet avoid my family to be
gossiped
R2
Having a toilet give comfort for my family
R17
Functional Attributes
Having a toilet give an add value to my
house
R20
Having a toilet can prevent my family from
disease
R25
Having a toilet give me chance to protect my
family
R30
Having a toilet give personal freedom for me
& family
R33
Having a toilet make me be a good host
R37
Having a toilet make my house more
comfortable
R38
OD
Sharer
Owner Improved
Owner Unimproved
Emotional Attributes (by Area)
(%)
30
40
50
60
70
80
90
100
110
120
Having a toilet make somebody feel better
for not contaminate the environment
R4
Having a toilet means giving the best for my
family
Emotional Attributes
R10
Having a toilet will raise my family status
R13
Having a toilet make defecating process
more pleasant
R15
Having a toilet will raise our status to be
educated family
R18
Having a toilet will raise my family’s pride
R42
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Emotional Attributes (by Type of Respondents)
(%)
30
40
50
60
70
80
90
100
110
120
Having a toilet make somebody feel better
for not contaminate the environment
R4
Having a toilet means giving the best for my
family
Emotional Attributes
R10
Having a toilet will raise my family status
R13
Having a toilet make defecating process
more pleasant
R15
Having a toilet will raise our status to be
educated family
R18
Having a toilet will raise my family’s pride
R42
OD
Sharer
Owner Improved
Owner Unimproved
Social Factor Attributes (by Area)
(%)
0
10
20
30
40
50
60
70
80
90
100
Most of the people I know defecate in the toilet*7
If our ancestor defecate in the open than it's alright for
us to do that*11
Defecating in the open is a proper thing to do, the
feces will be food for fish*16
Social Factor Attributes
Defecating in the open is an unethical thing19
Person who defecate in the open is a sordid one22
Defecating in the open is unacceptable thing23
Defecating in the open is a proper thing to do,
everybody do so*27
Defecating in the open do not endanger others*28
It's acceptable if children defecate in the open*31
People who defecate in the open will endanger the
community32
It's acceptable to defecate in the open if they can't
reach the location of the toilet*35
People who defecate in the open won't be accepted in
their community40
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Social Factor Attributes (by Type of Respondents)
(%)
0
10
20
30
40
50
60
70
80
90
100
Most of the people I know defecate in the toilet*7
If our ancestor defecate in the open than it's alright for
us to do that*11
Defecating in the open is a proper thing to do, the
feces will be food for fish*16
Social Factor Attributes
Defecating in the open is an unethical thing19
Person who defecate in the open is a sordid one22
Defecating in the open is unacceptable thing23
Defecating in the open is a proper thing to do,
everybody do so*27
Defecating in the open do not endanger others*28
It's acceptable if children defecate in the open*31
People who defecate in the open will endanger the
community32
It's acceptable to defecate in the open if they can't
reach the location of the toilet*35
People who defecate in the open won't be accepted in
their community40
OD
Sharer
Owner Improved
Owner Unimproved
Self Confidence & Additional Attribute (by Area)
(%)
0
10
20
30
40
50
60
70
80
90
100
It’s easy to empty the septic tank in my area
R1
Self Confidence & Additional Attributes
I know the person who have skill to decide
the right place for the toilet
R6
Most the emptying service have adequate
facility and skill to do their job
R12
I know the person who have skill to make
feces disposal
R21
I control my own destiny
R24
One should not emptying latrines into public
spaces
R29
It is very important for every house to have a
latrine
R39
A good latrine must have a hand washing
station
R41
Mataraman
Pandalungan
Mataraman Pesisir
Banyuwangi
Arek
Madura
Self Confidence & Additional Attribute (by Type of
Respondents)
(%)
0
10
20
30
40
50
60
70
80
90
100
It’s easy to empty the septic tank in my area
R1
Self Confidence & Additional Attributes
I know the person who have skill to decide
the right place for the toilet
R6
Most the emptying service have adequate
facility and skill to do their job
R12
I know the person who have skill to make
feces disposal
R21
I control my own destiny
R24
One should not emptying latrines into public
spaces
R29
It is very important for every house to have a
latrine
R39
A good latrine must have a hand washing
station
R41
OD
Sharer
Owner Improved
Owner Unimproved

10% - WSP

Transcription

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