Corporate Fact Sheet

11605 N Community House Road Calhoun Bldg. Third Floor Charlotte NC 28277 Phone 877-495-5464 Fax 866-699-0563
What is TradeKing
TradeKing Group, Inc. consists of companies with a singular focus on helping the independent investor
succeed. TradeKing Securities, LLC, member FINRA and SIPC, is TradeKing's flagship online
broker/dealer for self-directed investors looking for a modern trading experience on any device at a
simple, low price. TradeKing Advisors, Inc., an SEC registered investment advisor, offers investors a
range of affordable, professionally-managed portfolios through an automated and fully-transparent
online process, while TKconnect, LLC aims to provide an extensive set of educational, informative and
entertaining content and social collaboration channels.
The TradeKing
Difference
What sets TradeKing apart? A compelling combination of low-priced trading and investing options
coupled with an extensive arsenal of tools, educational content, and investment vehicles to accommodate just about every skill level and market approach, from beginner to the most seasoned. In addition,
TradeKing treats every client the way we like to be treated, with prompt, courteous, and knowledgeable
service. Click on this video for more on our culture of client service.
Honors
and Accolades
We’re proud of the recognition TradeKing has earned consistently from independent third parties – this
tells us we’re living up to our commitment to help our clients succeed.
• Four-Star Rating in Barron’s “Online Broker” Survey for 10 years in a row (2006-2016)
• Rated 4 stars and “Best in Class for Commissions & Fees” in StockBrokers.com 2016
Broker Review
• #1 Broker Innovation for new TradeKing LIVE platform in StockBrokers.com 2015 Broker
Survey
• #1 Trader Community in StockBrokers.com 2013 and 2014 Broker Survey
• #1 in Customer Service - SmartMoney, the Wall Street Journal magazine (2010-2012)
Key Milestones
• Founded December 2005
• Merged with Zecco August 2012, creating holding company TradeKing Group Inc.
• Acquired MB Trading 2015
Management Team
TradeKing’s management team consists of financial and online industry leaders who helped define and
shape the online brokerage business from the beginning. SureTrade, Quick & Reilly, Merrill Lynch,
E*Trade, Ameritrade, Smith Barney, Fleet Bank, Bank of America Securities, Charles Schwab, H & R
Block Financial Advisors, Morningstar, and Robert W. Baird & Co. are just some of the organizations
where our team has made its mark.
• Donato A. Montanaro, Jr., Chief Executive Officer
• Richard J. Hagen, Jr., President
• Thomas Desmond, Chief Financial Officer
• Philip Claxton, Chief Compliance Officer
• David Dusseault, Chief Operating Officer
• Kevin Delo, Chief Information Officer
Key Investors
TradeKing is backed by a highly respected group of investors and directors, including:
• Velocity Capital B.V.
• Battery Ventures
• OCA Ventures
• The Quick Family, of Quick & Reilly fame
Offices
Fort Lauderdale, Fla. (headquarters)
Charlotte, NC
El Segundo, CA
Plano, TX
URLS
www.tradeking.com and www.tradekingadvisors.com
Media Contact
Sue Parente
781-642-7788
[email protected]
Online trading has inherent risk due to system response and access times that may vary due to market conditions, system performance,
and other factors. An investor should understand these and additional risks before trading.
* Please see www.tradeking.com/rates for more details on trade commissions for low priced stock, bonds, mutual funds and other securities.
TradeKing Securities provides selfdirected investors with discount brokerage services, and does not make recommendations or offer
investment, financial, legal or tax advice.
*TradeKing was ranked #1 in Customer Service in the SmartMoney June 2008 and June 2010 Broker Survey; awarded the highest five star
rating in Customer Service and Trading Tools in the June 2009 and June 2010 Broker Survey; ranked #1 in Customer Service in the June
2011 Broker Survey and June 2012 Broker Survey. These surveys are based on the following categories: Commissions and Fees, Mutual
Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of
SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. TradeKing received 4 out of 5 stars
in Barron's 12th (March 2007), 13th (March 2008), 14th (March 2009), 15th (March 2010), 16th (March 2011), 17th (March 2012), and 18th
(March 2013), 19th (March 2014), 20th (March 2015), and 21st (March 2016) annual rankings of the Best Online Brokers based on Trade
Technology, Usability, Mobile, Range of Offerings, Research Amenities, Portfolio Analysis & Reports, Customer Service & Education, and
Costs. Barron's is a registered trademark of Dow Jones & Company © 2015. TradeKing received 4 stars for Customer Service and the #1
Broker Innovation for 2015 by StockBrokers.com in their 2015 Broker Survey. We were also named #1 Trader Community in their 2013 and
2014 Broker Survey. The survey was based on the following categories: Commissions & Fees, EaseofUse, Platforms & Tools, Research,
Customer Service, Offering of Investments, Education, and Mobile Trading. Documentation supporting TradeKing's service and tools
awards and claims are also available upon request by calling 8774955464 or via email at [email protected].
Portfolios are offered through TradeKing Advisors, Inc. (TradeKing Advisors), an SEC registered investment advisor. TradeKing Advisors has
chosen Ibbotson Associates, Inc., an SEC registered investment advisor and wholly owned subsidiary of Morningstar, Inc., to provide asset
allocation, portfolio construction and monitoring services for the TradeKing Advisors portfolios. Ibbotson Associates is not acting in the
capacity of an investment advisor to individual investors. The Morningstar name and logo are registered marks of Morningstar, Inc. Ibbotson Associates is not affiliated with TradeKing Advisors.
Please refer to our Wrap Fee Program Brochure (Form ADV Part 2A) at http://content.tradeking.com/wiki/download/attachments/44575/TradeKing+ADV+Part+2A+Master.pdf for detailed information pertaining to Services, Fees, and Risks.
Investments are Not FDIC Insured; No Bank Guarantee; May Lose Value. All investments involve risk, which may include the loss of income
payments as well as some or all principal invested. Asset allocation and diversification does not necessarily eliminate the risk of experiencing investment loss. TradeKing Advisors does not warrant or guarantee its process will lead to success. Past performance does not guarantee future results.
© 2016 TradeKing Group, Inc. Securities offered through TradeKing Securities, LLC. All rights reserved. Member FINRA and SIPC. TradeKing
Group, Inc. is not a broker/dealer.
MEMBER FINRA + SIPC