View Our Done 4 You Ranking Plan For Your Business

Transcription

View Our Done 4 You Ranking Plan For Your Business
Customer Intake Form Completed
Research Current Google Places
Yes, Get Access to existing account
Exist?
No, Great! We'll create this later
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Research Local Competition
Perform Keyword Research
Research Major Review Sites for Company
Fix any problems with Name / Address / Phone
Order or Write 3 articles based on top 5 keywords
Google+
For Business
Research Google Preferred Review Sites
12 Keywords Selected
STAGE 1
As an addition service implement the FB-Fist modules to get good marketing data on prospective customers for client.
Ongoing Linking strategies using various linking
methods to appear natural in search engines
Show Top Rankings with Client
Determine Ongoing Link Strategy
Build 5 Categories
Create Citation
Determine"What They Are"
Complete Set-Up Items
STAGE 9
Create Company Description from Intake Form
Determine 3 Inbound Links (deep linking)
Obtain 10 Photos
Find/Buy if not provided
If they don't have, create 5 videos based on
problem/solution format
Obtain 5 Videos
Determine Additional Keywords to Target for Ranking
50-100 words / Use Citation
Create Optimized Email (gmail)
Set up Google Analytics
Install Google Analytics on Website
Add to Google Webmaster Tools
Create Tracking Number For Website
Local
Create Baseline Ranking Report
Based on results alter the below
Determine where the 3 primary citation sites are ranking for key terms
Homepage - #1 target term
Interior page 1 - #2 target term (matches Google Places category with Geographic term)
Interior page 2 - #3 target term (matches Google Places category with Geographic term)
Optimize Photos
Optimize Videos
Automated profile links / Social Bookmarking
Flickr
Interior page 3 - #4 target term (matches Google Places category with Geographic term)
Interior page 4 - #5 target term (matches Google Places category with Geographic term)
Publish Images
Yelp
Insider Pages
100-200 spread across top 3 citations
STAGE 8
This will be a mix of the 5 G-Places categories coupled with Geographic Terms
10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term
added - Target the citations this time NOT the website
Panarameo
Enter Optimized Citation
GeoTag all Images
Create Optimized YouTube Channel
Optimized Titles
Optimized Descriptions
High Value Blog Comments
Publish Videos
Determine gap between client and top 7 competitors currently on page 1
If not then focus efforts to become No 1 in number of citations, ideally focussing on high quality citations where possible
Publish Videos
Optimized Tags added
Geo Tagged
Add Links to Google Places
Analyze indexed citations for client
Wrong Phone Number
Improperly entered address
Photobucket
Enter Link
Blog Comments
SuperPages
Should now be in top 3
LOCAL
Receive Videos / Images from Client
Add Links to Yahoo Local
Review Citations for any consistency mistakes
Add Links to Bing Local
Missing Data, videos, images, profile items,
etc
If Website is needed, Build and configure
If not wordpress create and upload Articles to website
Review with Client any Missing Information or Items
Request Reviews from Client
Request Testimonials from Client
Name/Addres/Phone Exactly as in Google
Places
Complete all profile information including
videos/images
Use keywords in categories whenever possible
Yahoo Local
Homepage - #1 target term
Interior page 1 - #2 target term (matches Google Places category with Geographic term)
Interior page 2 - #3 target term (matches Google Places category with Geographic term)
Claim Local Directories
Automated profile links/Social Bookmarking
STAGE 2
Interior page 3 - #4 target term (matches Google Places category with Geographic term)
Interior page 4 - #5 target term (matches Google Places category with Geographic term)
Depends on Competition in niche
Judy's Book
Yelp (if appropriate)
Article Marketing and/or Press Release Marketing
Backlink the press release
Target aggressively any gap in citations between client and No.1 ranked competitor
Yellow Pages (YP.com)
STAGE 7
Blog Comments
InsiderPages.com
SuperPages.com
100-200 spread across all 5 target terms with geographic term added
10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added
Bing Local
LocalEZE.com
UBL (optional)
Include city once
Examine # Citations of Client vs. 7 Pack
Description 200 Characters
Discuss this topic with client based on progress
As this is something that most of the deliverable is with the client, it's good to stay on top of this
Main Keyword in once
No Category Keywords used
Keywords not able to fit in categories included
Examine where client stands with reviews
Sounds Natural / Conversational
Make sure citations are in same places as competitors. Example: InsiderPages, SuperPages.com etc.
Continue to post one review / restimonial/day for X days (until more than competition)
Name/Address/Phone Formatted properly
Optimized Company Email
Website URL pointing to properly Optimized
Do not include the city
Proper Optimized Categories
Create Google + Local Account
(finally)
Stating what your business IS) not what it sells
Follows 1-2-2-3-3 Word format
Do not include KW more than once
Keywords in proper order
Area and Location (check No)
Hours of Operation
Homepage - #1 target term
Interior page 1 - #2 target term (matches Google Places category with Geographic term)
Interior page 2 - #3 target term (matches Google Places category with Geographic term)
Add Photos from Panorameo (best), Photobucket
& Flickr
Automated profile links/Social Bookmarking
Add 5 Videos listed on YouTube
Interior page 3 - #4 target term (matches Google Places category with Geographic term)
100-200 spread across all 5 target terms with geographic term added
10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added
Blog Comments
Use at least 3 LSI keywords
AdditionalDetails
STAGE 6
Interior page 4 - #5 target term (matches Google Places category with Geographic term)
Depends on Competition in niche
Match on Website
Payment Options Filled out
Don't Keyword Stuff
Include keywords in titles
Add 5 Coupons
Article Marketing and/or Press Release Marketing
Include other keywords or alternate keywords in
offer descriptions
Make sure offers are irresistible (not cheezy)
Backlink the press release
Continue to post one review / restimonial/day for X days (until more than competition)
KWs in Title Tag
KWs in Description Tag
KWs in Body Text (2.5% density)
KWs in H1-H3 Tags
Google Places Video 1 - #1 target term coupled with geographic term / Booklink the actual Youtube Video URL
Google Places Video 2 - #2 target term coupled with geographic term / Booklink the actual Youtube Video URL
Google Places Video 3 - #3 target term coupled with geographic term / Booklink the actual Youtube Video URL
All Cities / States listed in Body Text
Optimize Website On-Page for Major
Keywords
Automated Profile Links/Social Bookmarking
STAGE 5
Google Places Video 4 - #4 target term coupled with geographic term / Booklink the actual Youtube Video URL
Google Places Video 5 - #5 target term coupled with geographic term / Booklink the actual Youtube Video URL
100-200 Spread across same 5 Youtube Videos using target terms coupled with geographic terms
10-50 EDU/ORG/GOV comments spread across 5 core terms
Blog Comments
Hours of Operation listed on Front page
Cities listed in main navigation or sub-nav
every page
Citation on sidebar (properly formatted)
Citation in Footer (long format)
Pages Created for each major Keyword
High Value Blog Comments
Pages created for each category
Continue to post one review / restimonial/day for X days (until more than competition)
STAGE 3
Include photos / videos from Photobucket,
Flickr, and Panorameo
Receive Google+ Local Postcard (PIN)
Activate Google+ Local Listing
Obtain Reviews and Testimonials from Client
Post 1/day for X days (until more than
competition)
Determine Backlink Strategy based on popularity of Keywords
Complete page optimization on articles created last week
Homepage - #1 target term
Automated profile links/Social Bookmarking
Interior page 1 - #2 target term (matches Google Places category with G
eographic term)
Interior page 2 - #3 target term (matches Google Places category with G
eographic term)
Interior page 3 - #4 target term (matches Google Places category with G
eographic term)
Interior page 4 - #5 target term (matches Google Places category with G
eographic term)
Blog Comments
Create Facebook Fan Page
High Value Blog Comments
Add to Google Map Maker
Homepage - #1 target term
Interior page 1 - #2 target term (matches Google Places category with Geographic term)
Interior page 2 - #3 target term (matches Google Places category with Geographic term)
Low Value Automated profile links/Social Bookmarking
Interior page 3 - #4 target term (matches Google Places category with Geographic term)
Interior page 4 - #5 target term (matches Google Places category with Geographic term)
100-200 spread across top 3 citations
10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term
added - Target the website NOT the citations with these
Blog Comments
High Value Blog Comments
Determine gap between your client and Top 7 competitors currently on page 1
Wrong phone number
Poorly formed address
Review citations for any consistency mistakes
Analyze indexed citations for your client
Missing data, videos, images etc.
Continue to post one review / restimonial/day for X days (until more than competition)
STAGE 4
100-200 spread across all 5 target terms with geographic term added
10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term
added