Here`s to You

Here’s to You
Pour one with our guide to spirits
L i fe a pps D ec i d i fi c ato r
Summer Reading
The annual dilemma looms: Should you read for business or pleasure
on your vacation? We don’t know the answer, but our decision tree can help.
You’ve packed your
swimsuit and
your PDA.
PDA.
Wall Street
Corner office? Yes.
Swimsuit.
Which will you grab first?
When you break
from work, will you
watch Wall Street
or Office Space?
Office Space
Do you want a boss
with a big brain,
a big wallet, or a
big funny bone?
When you come up
for air, will you drink
a martini or a beer?
Beer
What can’t you
leave home without:
your running shoes
or your tuxedo?
For movers, shakers.
For your portfolio.
Big Wallet
Big Funny Bone
For lazy go-getters.
For quick getaways.
How th e
M igh t y Fall
Th e Rich est
Man I n Tow n
How to Re ally
Sti n k at Work
Th e Bou rn e
Deception
Big Brain
You probably pre-ordered
this sure-fire best seller,
but here’s a reminder just
in case. Jim Collins returns
with his first book since
Good to Great, and this
time he’s appealing to the
titans. If you don’t want
your mega-corp to end up
like Enron and its brethren,
come hither.
| Spirit
Worth magazine founder
W. Randall Jones interviewed the wealthiest
men in 100 towns and
distilled their convos down
to a dozen solid tips. A
sampling: You can build
a fortune in any town in
America, and never retire
from the game. We’re certainly listening.
Tired of the rat race, but
want to keep your gig?
Take it from Jeff Foxworthy. Buy the boss tequila
shots, then record his
every thought. Getting
your superiors blotto is
just one of the many tips
you’ll get from the world’s
all-time best-selling comedy recording artist.
Martini
Double-07 down.
Running Shoes
In the capable hands of
Eric Van Lustbader, Robert
Ludlum’s mega-franchise
keeps on running—or
sprinting. Now Jason
Bourne must flee from
Arkadin, the villain of The
Bourne Sanction, while
trying to prevent a world
war. And you thought you
needed a vacation.
Tuxedo
For the luxe life.
De vi l May C are
Thanks to Sebastian
Faulks, Bond dons the
monkey suit once again in
a Cold War-era thriller that
involves the Algerian drug
trade, Big Pharma, and a
gorgeous Parisian named
Scarlett Papava. Use your
imagination, because if
Papava doesn’t keep your
mind off the conference
room, nothing will.
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Life apps agonizer
Know Pain, Know Gain
Spirit’s health matrix for tuning in, slimming down, and speeding up.
Doodle Recall If you find yourself
Heav y Reading Unless you’re stacking
Fast Tracks Have your lap times taken
scribbling the next time the boss drones on,
you might just be doing your mind a favor.
Researchers at the University of Plymouth
in the U.K. recently found that people who
doodled while listening to a dull telephone
message recalled 29 percent more of what
they were told than people who simply listened. They concluded that non-doodlers
daydreamed more, while doodlers remained
more focused and able to recall information.
Now we know what to tell our coworkers the
next time they question our sketchpad.
encyclopedias, books and body sculpting typically don’t go together. Researchers at Duke
Children’s Hospital, however, found that girls
who read a book called Lake Rescue saw a .71
percent decrease in their body mass index.
But girls in the control group saw an increase
in their BMI. Why? One reason may be that
Lake Rescue weaves nutrition and healthy
lifestyle tips into its plot, advice the girls could
have subconsciously taken to heart. The study
authors hope to give parents a new strategy
for combating childhood obesity. That said,
let’s just hope we’re still allowed to indulge in
Charlie and the Chocolate Factory.
a hit at the track? It might be time to update
your playlist. A study last year by Brunel University in London found that runners who exercised while listening to specially selected hightempo rock and pop music increased their
endurance by 15 percent compared to people
who listened to nothing at all. Since some
races prohibit MP3 players, the findings could
spur race officials to lift the ban. Until then,
set your training regimen to the latest Rihanna
album, but leave the Radiohead at home.
Climbing
Mount Rainier
Wrestling
in Mexico
Eating
Spinach
he av y re ading
Pain
Pain Infotainment
comes to study hall.
Gain Look better in
those ‘skinny’ jeans.
Fast tracks
Pain Sweat on your
MP3 player.
Gain Finish your
workout sooner.
Doodle rec all
Pain Sidelong glances
from coworkers.
Gain Remember
your to-do list.
gain
| Spirit
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L i f e a p p s ROA D M APP e r
Should You Go Solo?
Admit it: You’ve thought about hanging out your own shingle. But maybe
owning your own business worries you. We’ll help map out the decision.
Got
debt?
25
NO
Congrats, you’re in
the black. Keep going.
Show
us your
ring
finger.
BARE
You’re all alone,
Maverick. Ride on.
ADORNED
YES
Discussion time.
Prepare the spouse
for sacrifice.
Profitability
could take
years. Pay off
Sallie Mae first.
ZERO. NADA. ZIP.
Then try Mom and
Dad. But consider
refining your idea
to attract investors.
Get all this stuff
lined up before
you quit.
Outside investors.
How much interest
do they show?
40
THEY’RE IN
SAY
WHAT?
DONE
AND DONE
Capital inspires
confidence.
Motor on.
How
thick
is your
skin?
You’re way
ahead of the curve.
50
LIKE STEEL
You’ll need it. Get
ready for critiques
and rejection.
Floor it.
WET TISSUE
Unless you can buck up,
stay anchored to your cube.
| Spirit
Business plan.
Mission statement.
Pitch meetings.
Ring any bells?
Digg,
Twitter,
Hollrr. Do
these words
mean anything
to you?
65
YES
You’re a oneman publicity
machine. Time to
hand in that resignation letter.
NO
Until you take a crash
course in Web 2.0,
proceed with caution.
privacy.even in the middle seat.
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see your screen clearly when looking at it straight on. But to anyone seated
to the left or the right of you, the screen will look completely black, blocking
out any chance of annoying snooping. So while it still might not be your
favorite choice, the next time you find yourself stuck in the middle, rest
assured you can keep your information private with 3M Privacy Solutions.
l i fe a pps d ri n k at ro n
Rose Lassi
M E L OZ A stirs up a popular Indian drink.
In Indian cuisine, a lassi—usually made with yogurt, water, salt,
and spices—is often served as a cooling drink. The rose flavor in
this version comes from a deep, dark pink syrup made from rose
petals and spices. The most common brand is called Rooh Afza,
and it’s like the grenadine of India. The rose syrup gives the drink
its floral essence. It’s very intense, so you have to be careful not to
overdo it; the sourness of the yogurt should always come through.
Mel Oza is beverage director of Azitra Restaurant in Raleigh, North
Carolina. azitra.us
1 cup plain
Greek-style
yogurt
½ cup water
½ cup ice
2 tsp. sugar
1 tbsp. rose
syrup
1 drop
rosewater
1
Combine
in blender
and blend
thoroughly
2
Add and
blend, then
pour into
highball
glass
3
Garnish
photography by adam voorhes
Soaked rose
petals or
saffron
threads
| Spirit
the Spir it
Guide to Spir its
By Sa r a h M u r ph y Photo g r a ph y by A da m Vo or h e s
these days might feel like step-
dering drinks in the form of solids, foams, and flosses.
ping back in time. Forget future-thinking: Today’s most
The good news? It’s actually easier than you might think
innovative bartenders are raiding their grandparents’
to steal some of their best ideas to try at home. “Mak-
attics for inspiration, dusting off mixed drink manuals
ing good cocktails isn’t like fancy cooking or baking,”
like Jerry Thomas’ 1887 Bartenders Guide and shunning
says Noah Rothbaum, author of The Business of Spirits.
manhattans and mojitos for aviations and last words.
“Anyone can do it. All you need are the right tools and
But the most innovative bartenders aren’t just rehash-
a good recipe.” That’s where Spirit comes in: Over the
ing old standards; they are reinventing them with new
next few pages, you’ll find a guide to every bottle and
techniques borrowed from chefs: infusing spirits with
tool you will need to reach true cocktail nirvana, plus
unusual flavors like bacon, cedar, and smoke, and ren-
a few tasty recipes to try out on your own. Bottoms up.
Wal k i n g i n to a ba r
10 | Spirit
mixology
{
the ingr edients
You know the basics: vodka, rum, tequila. But to replicate at home what
everyone drank in the ’30s, ’20s, and earlier, you’ll need these bottles.
}
Tonic Water and Soda
Crème de Violette
A hard-to-find liqueur distilled
from fresh violets. Try the
Rothman and Winter brand
(about $28, 750 ml).
Cocktail gurus like Fever-Tree
(about $6 for 4-pack) and
Q Tonic (about $2.50, 6.3 oz).
Rye Whiskey
border storm
by Robert Heugel, Anvil
Bar and Refuge, Houston
A take on the dark and
stormy, this recipe
calls for dark rum and
homemade ginger beer.
R e c i p e , pag e 7 8
12 | Spirit
“It’s brash, it’s
spicy, it’s not
as smooth as
bourbon,” says
Noah Rothbaum, author of
The Business of
Spirits. “It makes
no excuses.” Try
a classic like Rittenhouse (about
$18, 750 ml).
Boutique Gin
Dark Rum
Absinthe
Try Kübler
(about $50,
1 l), a new-tothe-U.S. brand
that contains
real wormwood,
the herb once
blamed for
madness and
hallucination.
Opt for
Gosling’s Black
Seal (about
$22, 750 ml),
the brand most
frequently
name-checked
at hangouts for
cocktail geeks.
Bitters
Craft bartenders
love them for
the balance they
add to cocktails.
Check out Fee
Brothers (about
$7, 4 oz) and
its variety of
flavors, like mint
and orange.
A bartender
favorite is
Aviation Gin
(about $28, 750
ml). Making
a comeback:
malty Hollandstyle gin, such as
Bols Genever
(about $50, 1 l).
St. Germain
Distilled from
delicate elderflowers, this
liqueur (about
$33, 750 ml)
has a flavor
reminiscent of
grapefruit, roses,
and pear.
Spirit | 13
Ninety years
o f av i a t i o n
by Jamie Boudreau, Tini Bigs, Seattle
This updated version of the
aviation goes best with a crème de
violette “caviar” (see below).
R e c i p e , pag e 7 8
Collins Glass
Use for drinks
with lots of
mixers, like an
Arnold Palmer.
Best bet: Crate
and Barrel
Otis Tall Drink,
$5, crateandbarrel.com
ramos gin fizz
m a r shm a l low
by Eben Freeman, Tailor, New York City
An edible take on a
drink popular in the 1880s.
R e c i p e , pag e 7 8
Cocktail or
Martini Glass
Great for chilled
drinks. Best bet:
Crate and Barrel
Viv Martini
Glass, $4, crateandbarrel.com
14 | Spirit
{
the GL ASSWA RE
Your guests deserve better than those red plastic cups.
These glasses make the perfect home for your cocktail creations.
}
nubo di fumo
by Jeff Hollinger, Absinthe Brasserie
and Bar, San Francisco
Highball Glass
Ideal for drinks
with carbonated mixers, like
mojitos. Best bet:
Crate and Barrel
Otis Highball,
$5, crateandbarrel.com
This shrub/flip hybrid requires a dry
shake, smoked strawberries,
and a healthy amount of tequila.
R e c i p e , pag e 7 8
Old-Fashioned
OR ROCKS Glass
Designed for drinks on the rocks,
including old-fashions. Best
bet: Crate and Barrel Otis Single,
$4, crateandbarrel.com
Coupe Glass
A curvaceous
alternative
to the cocktail
glass. Best bet:
Crate and Barrel
Groove Cocktail
Glass, $4, crateandbarrel.com
Spirit | 15
Long Bar
Spoon
Used for smooth
stirring and for
measuring small
amounts. Best
bet: Stainless
Steel Bar Spoon,
$3, bedbathandbeyond.com
bac on o l d - fa s h i on e d
by Lance Mayhew; Beaker and Flask; Portland, Oregon
Everything’s better with bacon,
including one of the oldest cocktails.
R e c i p e , pag e 7 8
Boston Shaker
Most bartenders prefer a
utilitarian version—just
a metal tin plus a pint glass.
Best bet: WMF Boston Shaker,
$45, amazon.com
Muddler
A silicone or
unfinished
wooden muddler works best,
since the
finish won’t
flake off. Best
bet: Silicone
and Stainless
Steel Muddler,
$13, crateandbarrel.com
16 | Spirit
{
the bar tools
Though not as delicate as a soufflé, cocktails require careful treatment
and the proper tools. Every home mixologist should have these devices.
}
Strainers
Double-straining makes clearer
drinks. Use the classic Hawthorn
strainer plus a small fine-mesh
one. Best bet: Rösle Bar Tools
Strainer ($34) and Camford 4-Inch
Stainless Steel Wire-Handled Sieve
($7), surlatable.com
Silicone Mold
Citrus Juicer
Pick either a
simple wooden
reamer or a
manual juicer
with a built-in
measuring cup.
Best bet: Cuisipro
Citrus Juicer, $18,
amazon.com
Use these to make your own ice
cubes. (Larger ice cubes melt more
slowly, so you can control how the
drink tastes.) Best bet: Tovolo Perfect Cube Silicone Ice Trays, $14 for
a set of two, cheftools.com
measuring cup
Precision is
everything, as
1/2 ounce versus
1/4 ounce makes
a big difference.
Best bet: Oxo
Mini Angled
Measuring Cups,
$10 for three,
cooking.com
Spirit | 17
{
the RECIPES
At your next cocktail party, serve marshmallows, bacon, and caviar.
All in the proper glasses. Below, our favorite retro-inspired cocktails.
}
Border
Storm
Ninety Years
o f Av i a t i o n
Ramos Gin Fizz
M a r shm a l low
Nubo
di Fumo
Bacon
O l d - Fa s h i on e d
Robert Heugel
Anvil Bar and Refuge
Houston
Jamie Boudreau
Tini Bigs
Seattle
Eben Freeman
Tailor
New York City
Jeff Hollinger
Absinthe Brasserie and Bar
San Francisco
Lance Mayhew
Beaker and Flask
Portland, Oregon
For the ginger beer:
3 ounces ginger juice
(from about 1 ½
pounds fresh ginger)
6 ounces lemon juice
9 ounces turbinado simple syrup
30 ounces warm water
10 fresh Habanero chiles, stems and seeds
removed
75 granules Champagne yeast
For the drink:
2 ounces dark rum
1 lime wedge
1 cinnamon stick
1 ounce of the ginger beer
Canola oil
4 ounces crème de violette
2 ounces Parfait Amour
3 ½ ounces lemon juice
2 sheets gelatin, softened in cold water
2 ½ ounces gin
1 ½ ounces maraschino liqueur
3 tablespoons sugar
mixed with ½ table
spoon cornstarch
5 ounces Citadell gin
1 ¼ ounces lemon juice
1 ¼ ounces lime juice
1 bar spoon orange blossom water
1 tablespoon powdered gelatin
1 ½ cups granulated sugar
1⁄3 cup water
2 large egg whites
2 medium strawberries ½ ounce Banyuls vinegar
¼ ounce agave nectar
¾ ounce Galliano
1 ½ ounces Don Julio Añejo Tequila
1 egg white
3 slices oven-dried
strawberries, for garnish
6 pieces good quality, thick-cut bacon
1 bottle Buffalo Trace bourbon (750 ml)
¼ to ½ ounce brown-
sugar simple syrup
2 dashes angostura bitters
1 small piece cooked bacon, twisted into a curl
First smoke the strawberries for 15 minutes over
a low flame, with cherry
wood shavings in a stovetop smoker box. Slice, then
muddle the strawberries
in a mixing glass along
with the vinegar and agave
nectar. Add the Galliano,
tequila, and egg white, and
shake for 10 to 15 seconds
until the egg white froths
(a technique called a dry
shake). Add ice to the
shaker, and shake again for
another 20 to 30 seconds,
or until the cocktail chills
and the mixture feels light
and frothy.
Double-strain the cocktail into a chilled coupe
glass. Garnish by gently
laying one dried strawberry flat over the foam,
and then carefully stand
the other two strawberry
slices on top of the first
slice, balancing them
against each other to form
a “pyramid” of strawberries floating in the center
of the cocktail. Makes one
Nubo Di Fumo.
Cook the bacon slowly
over medium-low heat
until all the fat renders.
(Save the cooked bacon
for another use.) Infuse
the bacon fat into the
bourbon using the fatwashing technique, which
adds the flavors of a fat
into the spirit. To do so,
pour the fat into a large
glass jar and add the spirit,
then swirl together. Cover
and let the mixture sit in
a cool, dry place for three
days to one week, then
refrigerate for 24 hours.
The fat will solidify and
separate. Pour through a
strainer lined with coffee
filters to strain.
In a cocktail shaker,
combine two ounces of
the bourbon, the brownsugar simple syrup (made
by combining equal parts
sugar and water and simmering over medium heat
until the sugar dissolves),
and the bitters. Add ice,
shake well, and serve in a
rocks glass. Garnish with
a bacon curl. Makes one
Bacon Old-Fashioned.
In a large container,
combine the ginger juice,
lemon juice, simple syrup
(made by combining equal
parts turbinado sugar and
water and simmering over
medium heat until the
sugar dissolves), water, and
chiles. Cover and let marinate for 12 hours. Remove
and discard the chiles. Add
the champagne yeast and
cork or cover tightly. Keep
the ginger beer in a warm
place for 48 hours. The
mixture will get bubbly.
Chill the ginger beer.
To make the drink: Fill
a rocks glass with crushed
ice. Add the rum, top with
one ounce of the ginger
beer, and stir. Garnish with
the lime wedge and cinnamon stick. Makes one
Border Storm.
18 | Spirit
Start by making a “caviar”
(gelled liquid pearls): Fill a
tall container with canola
oil and freeze for six hours.
In a saucepan, combine the
crème de violette, Parfait
Amour, two ounces of
the lemon juice, and the
gelatin. Heat gently over
low heat until it dissolves.
Transfer the mixture to
a squeeze bottle and
refrigerate until thickened.
Squeeze the gel, drop by
drop, into the cold oil; the
drops will solidify as they
sink. Scoop the “caviar”
out of the oil, and rinse it
in cold water. Set aside.
Combine the gin, maraschino liqueur, and remaining lemon juice in a shaker.
Add ice, shake, and strain
into a cocktail or coupe
glass. Serve alongside a
generous spoonful of the
violette caviar. Makes one
Ninety Years of Aviation.
Spray a square pan with
cooking spray and dust
with the sugar/cornstarch
mixture. Tap out the
excess. In a small saucepan, stir together the gin,
lemon and lime juice, and
orange blossom water.
Sprinkle the gelatin over
the liquid. Let soften for
five minutes, then heat
over low heat until the
gelatin dissolves. Set aside.
In another saucepan,
combine sugar and water.
Place over high heat with
a thermometer attached.
When the mixture reaches
245 degrees, beat the egg
whites at high speed until
they form firm peaks.
When the sugar syrup
reaches 265 degrees, slowly whisk it into the warm
gin-gelatin mixture, then
pour the syrup into the
egg whites in a thin stream
while beating on high until
they are barely warmer
than room temperature.
Pour into the square pan
and smooth with a spatula.
Cover with plastic wrap
and let sit until it solidifies.
Cut into about 35 Ramos
Gin Fizz Marshmallows.
photography by tk
the flag
Spirit | 19