Important Dates - London Central DECA Team

Important Dates - London Central DECA Team

2011 - 2012
Advisor’s Handbook
Welcome to DECA Ontario’s 33rd year! We have just our most successful year ever—
winning over 300 medals and 20 trophies at ICDC in Orlando, Florida!!
We have designed this guide to be used in the same way that many of you use the
DECA Guide. Please pay special attention to the changes to our annual events and
schedules.
DECA Ontario’s Mission Statement
“DECA prepares emerging leaders in marketing, hospitality, entrepreneurship and
Inside this issue:
Important Dates
1
Registration
Information
4
Regional
Competitions
4
NARCON
6
Provincial
Competition
7
International
Career and
Development
Conference (ICDC)
8
Bowl Blast
8
Competitive Events
Listing
11
Forms
15
finance .”
Important Dates
September 2011
st
21 - Fall Symposium Registration Due
December 2011
th
9 - Provincials Registration due
26th - Fall Symposium
January 2012
October 2011
1st - NARCON Registration due
th
15 - 2011-2012 Registration due ($35/person)
November 2011
20th - Written Events due
to turnitin.com
February 2012
4th - Provincials Training
Day, Practice Presentations for Written Events
1st - Online Testing
5th - York Regionals
March 2012
6th - Toronto Regionals
1st - ICDC Registration due
th
8 - Hamilton Regionals
12th - Peel Regionals
16th-20th - NARCON Philadelphia PA
23rd - Waterloo Regionals
30th - Additional Membership Fees Due
th
27 - Pre-ICDC Advisor
Meeting
April 2012
1st - Pre-ICDC Parent
Meeting and Student
Trainer
26th-30th - ICDC in Salt
Lake City, UT
May 2012
1st- 3rd - ICDC in Salt Lake
City UT
8th - 2012-2013 Student
Executive Applications
Due
12th - Student Executive
Interviews
26th - Bowl Blast
A Few Words about DECA. . .
DECA Ontario is a non-profit educational organization run by an elected
Board of Directors and is affiliated with International DECA. The Board
of Directors takes direction from Chapter Advisors, the Provincial Student Executive, a Corporate Advisory Board, a teacher Advisory Council,
student members and teacher advisors who represent their individual
schools. Chapter Advisors are teachers of Business Education or those
interested in promoting Business Education.
As an educator you can easily form a chapter in your school. A minimum
of ten members is required to form a chapter.
The number of students representing each chapter varies from school to school. Through conferences and competitions, chapter clubs and activities, DECA provides students with an opportunity to develop and apply the skills they
have learned in class and the club. Furthermore, DECA activities contribute to the development of competencies
needed for careers in management, marketing and entrepreneurship. DECA activities also serve to boost students' self
-confidence and self-image and provide a forum where students from various high schools can meet.
Mission
To be the leading, innovative extra-curricular program for secondary school students in Ontario by creating professional partnerships and experiential learning opportunities that allow students to develop confidence and demonstrate
leadership in the business community.
Business Objectives
The long-term business objectives of DECA Ontario are to increase awareness of DECA throughout the province to
maximize student membership, strengthen corporate sponsorship, and encourage direct support of events in the community through scholarships.
Values
DECA Ontario operates in accordance with the highest standards in all relationships with members, volunteers, sponsors and the community. DECA fosters a climate that encourages innovation and diligence among advisors and volunteers.
Why DECA?
More and more schools are recognizing DECA as a great way for students to
get prepared for ‘the real world’. Students are mentored by our strongest
leaders and guided by our most supportive corporate and community sponsors enabling them with the motivation, skills, and education they need to
pursue a line of business.
DECA fearlessly dives into a world beyond textbooks through role-plays,
community projects, leadership programs, and international networking.
DECA is also an identified component of the Specialist High Skills Major
(SHSM) program. Through experiential programming, students are given many reach ahead opportunities that they
can apply to their SHSM designation on their OSSD.
Testimonials
“It was nice to see kids with a passion for business. I wanted to hire them on the spot.”
Nathan Leontis, Loblaws
“It is refreshing to see so much young talent and insight in one place. It
is extremely gratifying and rewarding to be associated with such a fine
organization that is preparing our future business leaders. I recommend
this experience to anyone in business; it is truly a wonderful and enriching way to spend a day or even a half day helping to evaluate the quality
of our young leaders in Ontario. I feel that the judges get as much out of
the experience as the kids in this exciting and interactive environment.
One’s regular work will still be there for the judges after the competition, but the rewards of giving back to the business community in this
way should not be missed.”
Jonah Mark, IBM Canada
“The level of intelligence of these young individuals as well as their drive to succeed
should be a sense of inspiration to all of us as we look upon these kids as our futures. I
found it a rewarding experience as well as enriching that I was a possible guide in the
journey of some of our great minds of what will be future doctors, lawyers, scientists and
politicians.”
Dr. Alya Rahim, Princess Margaret Hospital
As a parent of a past DECA student and currently an active Judge, I wanted to say that
DECA has helped to focus many students (both my own son) and those associated with
him. He has now graduated from University and I can confidently say that DECA provided
him much insight and direction to his degree. DECA not only helped to strengthen his
business skills, it also provided him with skills to grow as a person and gave him the confidence to challenge many situations throughout his university years. As a judge I look forward to the new insights and ideas the young students bring to the table. A welcomed gift that students should take
advantage of!
Anna M. Volpe, River Oaks Dental
DECA Ontario Guide
Page 5
REGISTRATION INFORMATION
Register your chapter online via
www.deca.ca for your respective
regional competition and for
DECA Ontario’s annual database
$35 per student plus a $30
Chapter Fee
Entire chapter must register by
midnight on October 14th
Late student registration is accepted until November 30th at an
increased rate of $40 per student.** Students registered after
October 15th can not compete
at Regionals. They may still
compete at Provincials but only
in events not requiring qualification.
REGIONAL COMPETITION INFORMATION
Regional Competition dates can be
found on the front page.
In order to qualify to compete at the
Provincial Competition students must
compete and place in the top 45% in
their respective categories at the appropriate Regional Competition. Students who are wishing to compete in
Individual Oral Events, Team Oral
Events or Principles Events must compete in a regional competition.
NEW THIS YEAR! There are 2 new
individual events - Business Finance
Series Event (BFS) and Human Resource Management Series Event
(HRM).
Each flight must be filled before students can be registered for the next
flight (i.e. there must 1 student per
category before you can slot students
in the same category). There will be 2
free slot per individual/principle
event and 1 free team slot.
Students may not bring paper into
the competition area as they will be
provided with paper for their events.
Laptops are no longer permitted as
part of the team oral events.
Students are permitted be pass notes
to the judge that was created DURING the preparation time.
Students will complete a Multiple
Choice test online prior to participating in their role play.
Dress Code at Regionals
Non-DECA teachers must proctor
students in computer labs while they
complete the exam. These teachers
proctoring the test will be asked to
fax a signed attendance sheet for
each test session. DECA teachers
may be present during exams but
will not be considered as official
proctors
Full business attire is expected at all
regional competitions. For detailed
information about dress code,
please refer to www.deca.ca
A 10 point penalty will be assessed
to the multiple choice test for any
violation of the dress code
ID at Regionals
Tests can be accessed for 100 minutes (run time—no pauses) through
the MarkEd website.
Any student without photo ID will
be assessed a 10 point penalty to
their multiple choice test.
The testing dates are located on the
first page under important dates.
Code of Conduct at Regionals
The Role Play portion of the Regional
Competitions will take place at the
specified location.
Please note that the Written Event
categories do not have Regional
Competitions. If a student qualifies
for the provincial competition in a
role play, they may choose to participate in a written event instead. Students may NOT compete in more
than one category.
NEW THIS YEAR!
Students in the written categories
will have the opportunity to present
to DECA U members on February 4th.
This is an opportunity for students to
practice their presentations in order
to obtain valuable feedback from
experienced DECA students.
Any student who acts in an unprofessional manner during Regional
Competition will be assessed a
point penalty in the range of 10-25
points to their Multiple choice test.
The number of penalty points will
be decided by members of the Advisory Council and Board of Directors
present at the event.
For detailed information about the
Code of Conduct, please refer to
www.deca.ca website.
Advisor’s Handbook
Page 6
Regional Competition Summary Table
DECA Ontario Regional
Qualifier
York Regionals
Regional Winners
going to Provincials
Top 18 Individuals
Top 26 Teams
1207 Membership
(Public and Catholic)
Toronto Regionals
Top 21 Individuals
1448 Membership
Nor-Eastern Regionals
Top 794 students
Top 5 Individuals
Top 7 Teams
344 Membership
(Durham, Simcoe,
Limestone, Near North)
Hamilton Regionals
Top 108 students
Top 11 Individuals
Top 15 Teams
714 + 556 Membership
(Halton/Hamilton/Upper
Grand and ALL Private
Schools)
Site
Coordinator
Participating School
Boards
Saturday, November 5, 2011 at
Ryerson University, 350 Victoria
Street, Toronto, ON
M5B 2K3 (416) 979-5000
Nerissa Coronel
[email protected]
All schools within YRDSB
and YCDSB
Sunday, November 6, 2011 at
Shalina Khanna
Seneca CollegeNewham Campus
[email protected]
All schools within TDSB
and TCDSB
Top 664 students
Top 31 Teams
(public and Catholic)
Date and Place
1750 Finch Avenue East
Toronto ON M2J 2X5
(404 and Finch)
Sunday, November 6, 2011 at
Seneca CollegeNewham Campus
Shalina Khanna
[email protected]
1750 Finch Avenue East
Toronto ON M2J 2X5
(404 and Finch)
Tuesday, November 8, 2011 at
Hamilton Convention Centre,
1 Summers Lane, Hamilton ON
Greg Gregoriou
Saturday, November 12, 2011 at
Gordon Graydon MSS
1490 Ogden Drive
Mississauga ON
(905)274-2391 x432
Vicki Moore
Wednesday, November 23, 2011
at Bingemans
Olga Plagianakos
[email protected]
Top 602 students
ALL schools NORTH and
EAST of the GTA (ie. Simcoe DSB, Durham DSB,
Limestone DSB, OttawaCarleton DSB, Near North
DSB)
ALL schools within
HWDSB, Halton DSB, Halton CDSB, Upper Grand
DSB and schools that are
considered Private
Top 8 individuals
Top 12 Teams
Top 303 Students
Peel Regionals
Top 16 Individuals
Top 23 Teams
1079 + 379 Membership
Top 602 students
(Public and Catholic)
victoria.moore
@peelsb.com
All schools within Peel DSB
and DPCDSB
Top 6 individuals
Top 8 Teams
Top 202 Students
Waterloo Regionals
Top 30 Individuals
Top 41 Teams
1 131 Membership
(public and catholic, ALL
Windsor and London
schools)
[email protected]
All schools within Waterloo Public and Catholic
and all schools West of
London
Top 822 students
For any questions about registration, please forward them to Olga Plagianakos at [email protected]
Page 7
DECA Ontario Guide
NARCON - November 16th- 20th, 2011
Philadelphia, Pennsylvania
NARCON provides an excellent opportunity for your students to participate in conferences in the following areas:
Communications
Entrepreneurship
Leadership
Marketing
Tourism
Sports and
Entertainment
The Ontario delegation will be bussed to Philadelphia.
Busses will depart Wednesday night at 10:00 pm. on November 16, 2011 .
Forms are posted at www.deca.ca/?page_id=83.
Deadline is October 1st, 2011.
Students: $375
Advisors: $400—$700
Visit www.deca.org/events/5/ for more information
about DECA Inc’s plans for NARCON (North Atlantic
Region Conference).
Advisor’s Handbook
Page 8
33RD ANNUAL PROVINCIAL COMPETITION
TORONTO, ONTARIO - FEBRUARY 13-14, 2012
Competition
Students who are successful in the
individual and team role plays or in
the principles events at the regional
level qualify to participate at the
provincial competition.
Individual and Team Role Plays
Students competing in one of the
individual or team role plays will be
required to compete 1 role play in a
team event and 2 role plays in an
individual event. Students must also
write a multiple choice exam on
Tuesday, February 14th.
Principles Events
Students who have qualified for the
principles events will write their test
and complete their role play on
Monday, February 13th.
Written Events
Students wishing to compete in a
written event must submit their pa-
per to turnitin.com by January
20th, 2012. One hard copy is also
due in to the DECA office between
8:00 a.m. February 10th— 6:00
p.m. February 12th. Please ensure
that Written Statement of Assurances as well as the Competitive
Events Checklist is attached to
each hard copy. A copy of this
form
can
be
found
at
www.deca.ca > Conferences and
Competitions > Provincial Competition > Written Business Proposals
Post Provincials Meeting
NEW THIS YEAR!
At least 1 advisor from each
school is required to attend the
Post-Provincial meeting after the
awards ceremony. It is important
that advisors know whether or
not students are able to attend
the International Career and Development Conference BEFORE
this meeting. If a qualified student can no longer attend, a fee
of $100 will be applied per cancellation.
Acceptable Writing Equipment
DECA Padfolios, blue/black ink
pens, pencils are acceptable material. Coloured markers or pencils
as well as laptops are not permitted when presenting to the judge.
Chapters Staying Overnight
Chapters requiring overnight accommodations will receive more
information
about booking
rooms at the Sheraton after the
regional competitions.
DECA Guide
NEW THIS YEAR!
Competitive Event Listing
http://www.deca.org/
competitions/2/
A nightly meeting will be held for
all advisors who are staying overnight at the Sheraton.
Dress Code at Provincials
Full business attire is expected at all times.
For detailed information
about Dress Code, please
refer to www.deca.ca
A 10 point penalty will be
assessed to the multiple
choice test for any violation
of the dress code.
ID at Provincials
Any student without proper
photo ID (health card,
school ID, driver’s license,
passport) will not be allowed to compete. Make
copies of name badges and
photo ID of all your students. This is permissible
as replacement documentation.
Code of
Provincials
Conduct
at
Any student who acts in an
unprofessional manner will
be assessed a point penalty in the range of 10 - 25
points to their multiple
choice test. The number
of points will be decided
by members of the Advisory Council and Board of
Directors present at the
event. For detailed information about the Code of
Conduct, please refer to
www.deca.ca website.
DECA Ontario Guide
Page 9
International Career and Development Conference
Salt Lake City, Utah - April 26th - May 3rd, 2012
The International Career and Development Conference is an opportunity
for DECA students to compete at the
international level as well as to network and participate in conferences
with students from around the world.
Leadership Development Academy
This year, all schools will be given the
opportunity to send up to 2 (two)
students to ICDC as part of LDA Academy. A $100 deposit per student
nominee must be submitted on the
Advisor Training Day. If the Chapter
These students must be accompanied by an advisor from their
school if there are no competitors
from the school attending.
More information regarding ICDC
will follow at the post-provincial
meeting in February.
How to qualify
(accurate at time of publishing)
Competitive Events:
Students competing in individual, team or principle events
must place within the top 5 in
their category at the provincial
competition in order to qualify
for participation at ICDC.
Written Events:
Students who place within the top 4
AND obtain a mark of 70% or better
on their written business proposals
also qualify to compete at ICDC.
Advisor (after the post-Provincial
meeting chooses to no longer send a
student to LDA, the money will be
completely refunded. NO REFUNDS
will be given for cancellations made
the next day.
Bowl Blast
Bowl Blast takes place at
the end of the school
year. It is an opportunity
for students who attended ICDC to spend
together again and for
those who were unable
to attend to meet some
new people. The cost of
Bowl Blast is included in
the cost of ICDC and is
available for a low cost
for those who did not
attend.
At Bowl Blast, the student executive for the
following school year will
also be announced.
V
Written Business
Proposals
completely open,
Important CA Information for DECA Advisors
As a DECA Advisor, you mentor some of the best and brightest students across Ontario. The Institute of Chartered Accountants of Ontario (ICAO) has a wide variety of materials and programs to assist students and teachers in understanding the CA designation and the world of opportunities it provides. Here are a few resources and programs we’d like to
bring to your attention:
1.
The High School Ambassador Program (HAP) is available to all high school students for a low cost of $5.
Benefits include:
A subscription to CheckMark, the Institute’s quarterly newsletter for Ontario's 35,000 CAs and 5,000 CA Students
Access to ȻOIN (see below) and Rule the Tube (see below) at www.guidetorulingtheworld.ca
Your students can register for the HAP online at: www.guidetorulingtheworld.ca/HASPregister
2.
The Teacher Colleague Program (TCP) is available to all high school accounting teachers for FREE. These
complimentary online resources include:
Ten cases/assignments including ethics cases, annual report examinations, and summative evaluations
Teacher Colleagues can access these resources at: www.guidetorulingtheworld.ca/TeacherResources
A subscription to CheckMark
An invitation to our FREE annual Teacher Colleague Conferences (October 15 or 22, 2011)
Priority registration for the No Limits conferences (Ottawa – November 2, 2011, Toronto – May 17, 2012).
Please address questions pertaining to the Teacher Colleague Program to Jennifer Diebolt by phone at
(416) 969-4295 or via e-mail at [email protected].
3.
The CA-Sprott Business Competition (CA-SBC)
The ICAO is proud to be in partnership with the Sprott School of Business at Carleton University to bring you the CASprott Business Competition. This free competition allows students to make a variety of senior management decisions
for a virtual firm in a virtual industry. Students in teams of up to four manage their own business online while competing
against teams from other schools. The object of the game is to earn the most money by making the right business decisions. Please note that teams must be registered for the Fall 2011 competition by September 23, 2011 and for the
Spring 2012 competition on February 17, 2012.
4.
Rule the Tube Competition
A contest for high school and university students who want to showcase their originality through the creation of a short
YouTube video on Why Being a CA Rocks! Students must join the ICAO’s High School Ambassador Program in order to
submit their videos which must be posted to YouTube by Friday, November 4, 2011 at 11:59 p.m. Additional contest
details can be found at www.guidetorulingtheworld.ca/RuleTheTube.
5.
¢OIN Competition
An accounting competition for HAPs, ¢OIN provides students with an opportunity to compete provincially with others who
share their interest in the accounting profession. By writing on the premises of a CA Training Office, students get a taste
of what it is like to be a CA. The competition consists of 75 senior-level, multiple-choice questions and will take place on
Wednesday, May 23, 2012. Among other prizes, the All-Ontario first place winner receives $1,500. The prize money for
the Top 3 students is matched for their high school business department! That means if a student from your school
wins the top prize of $1,500, so does your school!
6.
The CA Speakers Program provides a platform for CAs and Career Information representatives to speak to
students in high school accounting classes or at career fairs. To request a speaker for your class, fill out the speaker
request form at http://www.guidetorulingtheworld.ca/Teacher/apps/requestSpeaker/requestSpeaker.aspx
7.
Our Student Website: www.guidetorulingtheworld.ca
Our student friendly website is a tremendous resource for teachers and students alike. Visit often for the latest information on academic requirements and upcoming events.
THE ICAO IS PROUD TO SUPPORT DECA ONTARIO!
Advisor’s Handbook
Page 12
DECA’s Competitive Events Listing
I
Individual Oral Events
qualifier
ACT
Accounting Application: Students will be challenged to perform marketing and management functions and tasks
focusing on the application of financial data to business planning, including collection and organization of data, development and
use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes. Roles in these events are those of supervisors, managers or entrepreneurs.
AAM
Apparel and Accessories Marketing: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing
of clothing and related articles for personal wear and adornment. Roles in these events are those of customers, employees, supervisors and managers.
ASM
Automotive Services Marketing: Students will be challenged to perform marketing and management functions
and tasks related to service stations and related businesses or auto parts stores. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
BFS
Business Finance Series: Students will be challenged to perform management functions and tasks focusing
on high-level financial and business planning, including collection and organization of data, developmentand use of reports, and
analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the
impact of management decisions on statements, and the analysis and interpretation of data for corporate planning purposes.
Roles in these events are those of supervisors, managers, financial experts or entrepreneurs. The concepts include the instructional areas in the Finance cluster and the Corporate Finance pathway.
BSM
Business Services Marketing: Students will be challenged to perform marketing functions and tasks involved in
providing services to businesses on a fee or contract basis or providing services to consumers. Roles in these events are those of
customers, employees, supervisors, managers and entrepreneurs.
FMS
Food Marketing Series: Students will be challenged to perform marketing and management functions and tasks
in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food. Roles in these events are
those of customers and employees or supervisors, managers and entrepreneurs.
HLM
Hotel and Lodging Management: Students will be challenged to perform marketing and management functions
and tasks in hotels, motels, lodging services, convention services, and food and beverage services. Roles in these events are those
of customers, employees, supervisors and managers.
HRM
Human Resources Management: Students will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training. Roles in these events are
those of supervisors, managers, human resource experts or entrepreneurs. The concepts include the instructional areas of the
Business Management and Administration cluster and Human Resources Management pathway.
MMS
Marketing Management: Students will be challenged to perform marketing management functions and tasks
that can be applied broadly in a non-retail marketing environment. Roles in these events are those of clients, employees, supervisors, managers and entrepreneurs.
QSRM
Quick Serve Restaurant Management: Students will be challenged to perform marketing functions and tasks in
retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.
Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
RFSM
Restaurant and Food Service Management: Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business. Roles in these events are those of supervisors,
managers and entrepreneurs.
RMS
Retail Merchandising: Students will be challenged to perform marketing and management functions and tasks
that can be applied in any business. Roles in these events are those of customers, employees and managers.
SEM
Sports and Entertainment Marketing: Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or
renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related
to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
DECA Ontario Guide
Page 13
Principle Oral Events
qualifier
PBM Principles of Business Administration and Management: first year DECA students only in ANY grade
PFN Principles of Finance: first year DECA students only in ANY grade
PHT Principles of Hospitality and Tourism: first year DECA students only in ANY grade
PMK Principles of Marketing: grade 9 only
II
Management Team Decision Making Oral Events
qualifier
BLTDM
Business Law and Ethics: For the purposes of this event, business law is U.S. law and will include contracts, product liability, employment and
types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.
BTDM
Buying and Merchandising: Employees in buying and merchandising positions get the product into the hands of the customer. This process
includes forecasting, planning, buying, displaying, selling and providing customer service.
FTDM
Financial Analysis: Financial analysis is the application of financial data to business decision making in any business. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.
HTDM
Hospitality Services: Marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.
MTDM
businesses.
Marketing Communications Team Decision Making: Marketing and management functions and tasks that can be applied to a whole host of
STDM
Sports and Entertainment Marketing: Marketing and management functions and tasks that can be applied in amateur or professional sports
or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting
purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desi re to make productive or enjoyable use
of leisure time.
TTDM
Travel and Tourism Marketing: Marketing and management functions and tasks that can be applied in enterprises engaged in passenger
transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to
the travel or tourism industry.
II DECA’s Online Events
completely open, not a qualifier
SMG
Stock Market Gane
VBCR or VBCS
III
DECA Ontario’s Special Events
Virtual Business Challenge Retail/Sports
completely open, not a qualifier.
LDA Leadership Development Academy: Students can attend the leadership academy that is taking place at Provincials in February. The number of students
you can register will be based on your chapter membership, 1:10 ratio.
IV
Written Business Proposals
completely open, not a qualifier
The 2012 topic for each occupational category is the development of a plan to enhance or introduce a customer loyalty program to
an existing business or organization. Using an existing business of their choice, participants will research the current and potential
use of customer loyalty programs and their effectiveness. Participants will develop a strategic plan to enhance or introduce customer loyalty programs and services into the current operations with the goals of building customer profiles, tracking sales, tracking visits, retaining current customers, improving customer service and expanding the current customer base.
Advisor’s Handbook
Page 14
Written Business Proposals
Objectives
The business operations research events provide an opportunity for the participants to
• identify the business’s current usage of customer loyalty programs (if applicable)
• design a research study to determine the appropriate uses of customer loyalty programs
• conduct the research (in depth interviews, focus groups, customer surveys, etc.)
• based on the results of the research, develop a strategic plan to enhance or introduce a customer loyalty program
• present the research findings and proposed strategic plan in a role-play situation to the business’s owner/manager
The business operations research events involve the preparation of a strategic plan to enhance or introduce a customer loyalty
program to an existing business. The participants must
• select an actual local business operation or organization
• design a research study
• conduct a research study
• analyze the results of the research study
• prepare a strategic plan to enhance an existing customer loyalty program or introduce a new customer loyalty program into
current operations
• prepare a proposed budget
• develop metrics to measure return on investment (ROI), sales, customer retention, etc.
• present in a role-playing situation
- the design of the research study
- the findings and conclusions of the research study
- the strategic plan for enhancing or introducing a customer loyalty program into current operations
Body of the written entry
I. EXECUTIVE SUMMARY
One-page description of the plan
II. INTRODUCTION
A. Description of the business or organization
B. Description of the community (economic, geographic, demographic and socioeconomic factors)
C. Description of the business’s target market
III. RESEARCH METHODS USED IN THE STUDY
A. Description and rationale of research methodologies selected to conduct the research study
B. Process of conducting the selected research method(s)
IV. FINDINGS AND CONCLUSIONS OF THE STUDY
A. Findings of the research study
B. Conclusions based on the findings
V. PROPOSED STRATEGIC PLAN (Including application of marketing concepts and technology usage)
or introducing a customer loyalty program into current operations)
B. Proposed activities and timelines
C. Proposed budget (identify costs associated with potential strategies)
D. Proposed metrics to measure return on investment (ROI), sales, customer retention, etc.
VI. BIBLIOGRAPHY
VII. APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry,
but not important enough to include in the body. These might include sample questionnaires used, letters sent and received,
general background data, minutes of meetings, etc. meetings, etc.
ALL of the Business Operations Research Events will have the 2012 research topic as their primary focus.
Page 15
DECA Ontario Guide
ALL of the Business Operations Research Events will have the 2012 research topic as their primary focus.
BOR
BMOR
FOR
HOR
SEOR
Business Services Operations Research Event
Buying and Merchandising Operations Research Event
Finance Operations Research Event
Hospitality and Tourism Operations Research Event
Sports and Entertainment Marketing Operations Research Event
Chapter Team Events
CSP
CMP
FLPP
EPP
LEP
PRP
Community Services Project
Creative Marketing Project
Financial Literacy Project
Entrepreneurship Promotion Plan
Learn and Earn Project
Public Relations Project
Business Management and Entrepreneurship Events
ENW
IBP
ENPF
ENPI
Entrepreneurship Written Event
International Business Plan Event
Entrepreneurship Participating Event (Organizing a Franchising Business)
Entrepreneurship Participating Event (Organizing an Independent Business)
Marketing Representative Events
ADC
FMP
HTPS
PSE
Advertising Campaign Event sponsored by Wrigley’s
Fashion Merchandising Promotion Plan Event
Hospitality and Tourism Professional Selling
Professional Selling Event
2012 Topic for Professional Sales Events
• Hospitality and Tourism Professional Selling Event
For 2011–2012, you will assume the role of sales manager at a hotel. The target customer is a bride to-be/groom-to-be selecting
the site for his/her wedding. The customer must select a reception site, room block and the associated food and beverage services
to accommodate the wedding party and the expected 150 guests. Specifically, the target customer would like to have:
– a room block for guests consisting of 10 rooms with king-sized beds and 10 rooms with two (2) double beds.
– a buffet-style dinner reception.
– a reception hall with enough space for dinner and entertainment.
– peace of mind.
Further details are located on page 167 to 170 of the DECA Guide.
• Professional Selling Event
For 2011–2012, you will assume the role of sales representative for a language-learning software company. The target customer is
the vice president of sales for a pharmaceutical firm based in the United States. The pharmaceutical firm currently conducts business only within the United States, but plans on expanding its sales operations into Mexico, Canada, and Brazil. In order to effectively interact with clients in these countries, sales representatives must be able to effectively communicate in the native languages of these new markets. The vice president of sales wants to purchase language-learning programs to help the company sales
representatives learn new languages. The vice president of sales is looking for language-learning programs that are easy to use,
effective, engaging and cost-effective.
Further details are located on page 167 to 170 of the DECA Guide.
Students who violate any of the following items either at the regional or provincial competition will be subject to a
point deduction as noted below.
DRESS CODE INFRACTION (10 mark deduction)
Males:
Females:
Student is not in business attire
Student is not in business attire
No name badge/wristband
No name badge/wristband
No shirt and/or tie
Inappropriate pants
Inappropriate skirt length (3 inches above the
knee)
Casual shoes/running shoes
Exposed shoulders
Socks (white sport socks)
Inappropriate shoes (running shoes, casual
shoes, non-heeled boots, etc.)
School crest/insignia visible
Bandanas, hat, sunglasses
Other: (please specify)
__________________________________
Socks (white sport socks)
School crest/insignia visible
Bandanas, hat, sunglasses
Other: (please specify)
_______________________________________
BEHAVIOUR INFRACTION (25 mark deduction)
Type of Infraction
Curfew violation
Loud/rude behaviour
Inappropriate language
Creating a disturbance
Smoking in venue/hotel properties
Allowing non-approved visitors into hotel
Being in restricted areas
Opposition to authority
Description of Infraction
Advisors - Please use this area to describe the behaviour.
For serious infractions, please return immediately.
Advisor’s Handbook
Page 17
Board of Directors
Olga Plagianakos
Shalina Khanna
Greg Gregoriou
Carleton Banks
Jen Hughes
Scott Kilby
Nerissa Coronel
Corwin Wong
100 Richmond Street West
Suite 341
Toronto ON M5H 3K6
Phone: 555-555-5555
Fax: 555-555-5555
E-mail: [email protected]
ENGAGE
EDUCATE
EMPOWER
Need more information?
All of this information is also available
online at www.deca.ca.
You may also email the Advisory Council
Member representing your region.
Provincial Advisor
Provincial Coordinator
Student Executive Director/DECA U
Treasurer
Secretary
Advisory Council Co-Chair
Advisory Council Co-Chair
Tabulation Specialist
Advisory Council
Michele Axelrod
[email protected]
Nerissa Coronel
[email protected]
Scott Kilby
[email protected]
Jordan Hoffman
[email protected]
Patricia Hopwood-Jones
[email protected]
Carolyn Ratz
[email protected]
Joanna Morra
[email protected]
York DSB
Dufferin-Peel CDSB
Hamilton-Wentworth DSB
Private Schools
Peel DSB
Waterloo Region CDSB
Toronto CDSB
Message from Student Executive President
On behalf of the Provincial Student Executive, I would like to
say a warm hello to the DECA
Ontario community. It is our
absolute honour and privilege to
represent a constituency of such
calibre - be it to the local populace or on an international stage.
In addition to serving as ambassadors of DECA Ontario, both
internally within the organization and to external parties, the
Officer Team works alongside
the Board of Directors to actively facilitate for the continued
growth and evolvement of
DECA. Through fundraising,
working to secure corporate
sponsorship, and helping in the
expansion of the high school
membership base, the Officers
strive to achieve this goal. In
building for an even brighter
future of the organization, our
duties are nevertheless primarily
rooted in the current operations
of DECA Ontario. During this
year, the nine of us will: assist
with all DECA Ontario events,
publish and distribute a newsletter that serves as a medium of
communication between the
thousands of DECA Ontario
members, collaborate with respective DECA Ontario affiliates
(including National DECA), and
cater to the individual needs of
the chapters within our province.
This year will be whatever we
make of it, so in reference to the
world of business, let’s capitalize!
- Ekaterina Tchebotareva
2011-2012 Student Executive
President
Ekaterina Tchebotareva
Communications/PR
Andreas Segovia
Reporter
Daniel Higgins
Event Coordinators
Nikita Arora and Srijamya Raghuvanshi
Secretary
Philippa Swartz
Regional Representatives
Carly Jardine
Chirs Maidment
Natasha Salonen