Tips to boost your Online Sales on Alibaba.com

Transcription

Tips to boost your Online Sales on Alibaba.com
Tips to boost your
Online Sales
on Alibaba.com
The successful cases are REAL? Can I?
Plastech Formwork
Technology Sdn Bhd
Construction & Real
Estate, Malaysia
“Get over 40 quality inquiries
from all over the world per
month from Alibaba.com“
AMACO Production Co.
Ltd.
Energy, Thailand
DS Global Corporation
Automobiles &
Motorcycles, SK
“Reaching buyers from
countries like Russia,
Australia and New Zealand
with the help of Alibaba.com“
“Alibaba.com helps breaking
time difference barrier for me
to connect with customers &
partners around the world“
Shoo Industries
Apparel, Pakistan
“We now receive about 100 to
120 inquiries per month, all
from Alibaba.com. Customer
trust us and willing to send
advanced payment“
Quiko SAS Di Borinato
Luca
Hardware, Italy
“After signing up with
Alibaba.com, we increased
our customer numbers by
50% and our sales by 80%“
?
Bessan Makarna
F&B, Turkey
“Get approximately 5 to 15
inquiries a day and 70% of
these inquiries come from
Alibaba.com. 50% of these
demands turn into real
orders“
Trade Works Company
Ltd.
Gifts & Crafts, Japan
“Making more deals with
distributors, who have more
trading expertise, as well as
bigger retailers through
Alibaba.com“
YOU
Dong Duong Production
Agriculture, Vietnam
“We established trustworthy
image & built good
partnership via Alibaba.com.
Convert 5 to 10 inquiries into
real orders monthly “
Krish Export
Home & Garden, India
“With Alibaba.com it was no
surprise that I started to
receive more inquiries and
more results. Within my first
year, it brings in US$3M in
revenue“
Critical Success Factors of Getting Online Sales
1. Boost Exposure to Right Buyers
2. Proactively Approach to Buying Leads
Why Exposure to Right Buyers Important?
Exposure
Clicks
Inquiries
Purchase Orders
How Buyers Find You?
Keyword Search
AliSourcePro
Categories
Promotion Activities
What Buyers look at before Reaching You?
What Buyers look at before Reaching You?
How to Stand Out Your Products in Alibaba.com?
Product Name
Membership
Product Keywords
Product Photo
Update Frequency
Product Details
Company Profile
# of Products
Interaction
Why Product Title and Keywords Important?
RFQ
Search Listing
Search Result
Trade Solution and Support
Step-by-step
CMS Operation
Understand the Algorithm – Right Category
Understand the Algorithm – Right Category
Understand the Algorithm – Right Product Name
How to determine which one is more effective?
Understand the Algorithm – Right Product Name
A:
B:
C:
D:
E:
F+G:
Size
Location
Material
Certificate
Purpose
Core Term(s)
60~70
Characters
Continual Improvement? “Table” with “Screen Monitor”
Understand the Algorithm – Right Keyword
Listing Algorithm: Accumulated Score of Effective Keywords
Understand the Algorithm – Right Keyword
Combination of the Terms in the Product Name
Product Name: A+B+C+D+E+F+G
D+E
K1: A+B+ G
K2: A+C+F+G
A+B
F
E
K3: B+D+F+G
K4: A+B+C+G
B+C
K5: A+C+E+G
K6……..
Understand the Algorithm – Right Keyword
Use Biz Trends to Find the Right Keyword
Industry Practice
Use Biz Trends to Find the Right Keyword
Google Adwords
Use Biz Trends to Find the Right Keyword
Alibaba.com Search Suggestions
Use Biz Trends to Find the Right Keyword
Data Analytics – Biz Trends
Use Biz Trends to Find the Right Keyword
Effectiveness of the existing Keywords
Use Biz Trends to Find the Right Keyword
Effectiveness of Similar Keywords Phases
Use Biz Trends to Find the Right Keyword
Keywords Buyers used to Find You
Use Biz Trends to Find the Right Keyword
Keywords Your Visitors used to Find Others
Use Data.alibaba.com to Find the Right Keyword
Use Data.alibaba.com to Find the Right Keyword
Use Data.alibaba.com to Find the Right Keyword
Proactively Approach to Buying Leads - AliSourcePro
Proactively Approach to Buying Leads - AliSourcePro
Proactively Approach to Buying Leads - AliSourcePro
1. Quotations can only be made for any Requests for Quotation (RFQ)
that i) has received fewer than 10 quotations and ii) is not expired
2. Suppliers can only reply up to three different RFQs (other than any
RFQs recommended by Alibaba.com) in any 24 hour period
3. Suppliers can modify any rejected quotations once only.
Proactively Approach to Buying Leads - AliSourcePro
Background
information
of the potential buyer
Activities history
of the
potential buyer
Products that the
potential buyer
searched recently
Proactively Approach to Buying Leads - AliSourcePro
Last 90 days
activities of the
potential buyer
Trade Solution and Support
Step-by-step
CMS Operation
Logistics