Jaime Freire, Ecuador

COCOA
REACTIVATION
PROGRAM
491.221 hectáreas plantadas
World wide 1st Fine Cocoa
Producer Country, 62% market
participation
Factors that have influenced the dynamics of the
sector
•
•
•
The expansion of the global middle class in emerging
markets helped boost the sector's growth
Consumers have favored quality over price
In large markets (China and India) chocolates are no
longer casual consumer products
Producción 2002
73.924
Producción 2012
198.956
Productividad 2002
5,59
Productividad 2012
8,91
Fuente: ATKEARNEY (2010
Divisas Generadas 2002
123.035.006
Divisas Generadas 2012
402.943.445
100.000 pequeños productores
2013 RESULTS
Activities
PLANNED
RESULT
%
Rehabilitated Hectares
48.000
48.000
100 %
Under Renovation Hectares
5.000
5.462
109 %
Trainee Producers
22.000
19.901
90 %
Clonal Gardens Hectares
154
94
61 %
Implemented Nurseries
4
4
100 %
“MINGA del Cacao Nacional”
48.000 Rehabilitated Hectares
La Gran Minga del Cacao Nacional
Pruning Groups:
Pruning Technicians:
Attended Producers:
Attended Provinces :
246 (9 persons x team)
2.250
17.003
15
132
MORONA SANTIAGO
717
SUCUMBÍOS
SANTO DOMINGO
1,192
PICHINCHA
1,183
ORELLANA
878
NAPO
834
5,648
MANABÍ
7,456
LOS RÍOS
638
ZAMORA
5,679
GUAYAS
4,353
ESMERALDAS
863
EL ORO
1,708
BOLIVAR
COTOPAXI
225
AZUAY
192
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Hectáreas rehabilitadas por provincia
8,000
“POST-HARVEST MINGA”
TRACEABILITY SYSTEM
Buying Centers Equipment (under production map)
Management Capacity Improving
Strengthening Main
Buying Centers in the
country (50)
1. Production
“Gran Minga del
Cacao Nacional Fino
de Aroma”
2. Quality &
Post-Harvest
POSTHARVEST
MINGA
3. Industrialization
Industrialization
FINANCE & ASSOCIATIVITY
TRACEABILITY
4. Marketing
World Wide Market
Study
Repositioning Global
Campaign