B usiness U nit - Thomas J. Paul, Inc.

Transcription

,
a
.
company
B u s i n e s s
U n i t
Graphics
Guide
Updated 5/3/04
Ta b l e o f C O N T E N T S
Legal Requirements
Page 1
Legal Name
Page 2
Trade Name
Page 3
Trademark Guidelines
Pages 4–5
Logo Usage:
ETHICON Shared Services/Global Management
Page 6
Logo File Formats
Page 7
Logo Usage:
ETHICON PRODUCTS WORLDWIDE
Page 8
Logo Usage:
GYNECARE WORLDWIDE
Page 9
Logo Usage:
JOHNSON & JOHNSON WOUND MANAGEMENT
Page 10
Business Card Prototypes and Examples:
ETHICON SHARED SERVICES/GLOBAL MANAGEMENT
Page 11
Page 12
GYNECARE WORLDWIDE
Page 13
Pages 14
Letterhead Prototypes and Examples:
Pages 15–16
Pages 17–18
GYNECARE WORLDWIDE
Pages 19–20
Pages 21–22
Sales Representative Label and Identification Badge:
Page 23
GYNECARE WORLDWIDE
Page 24
Page 25
Ta b l e O f C o n t e n t s
Notepad Prototype and Example:
Pages 26–27
Pages 28–29
GYNECARE WORLDWIDE
Pages 30–31
Pages 32–33
Business Envelopes Prototypes and Examples
Pages 34–36
Logo Usage:
CARDIOVATIONS
Pages 37–38
CARDIOVATIONS
Page 39
CARDIOVATIONS
Pages 40–41
CARDIOVATIONS
Pages 42–43
Microsoft Word Stationery Templates (U.S.):
Page 44
Page 45
GYNECARE WORLDWIDE
Page 46
Page 47
CARDIOVATIONS
Page 48
PA G E
Legal Requirements
Correct use of our company names protects these
valuable properties, and enhances the positive image of
the companies to our varied audiences. Correct use of
our legal and trade names as well as our logos is essential to maintain our ability to communicate effectively
with our public. Protection of our names and images is
the responsibility of each employee.
Incorrect use of our company names results from a lack
of understanding of our usage guidelines and their
importance. There is a common misunderstanding that
the guidelines do not apply to internal company use.
On the contrary, if we don’t do it right ourselves, we can
hardly expect the general public to treat our names,
logos and images with care and respect.
JOHNSON & JOHNSON
For more than 100 years our company name has
reflected the partnership between Robert Wood
Johnson and his brothers. The name JOHNSON &
JOHNSON has stood the test of time as a leader in the
field of health care. Just as the elegantly drawn letters
that constitute the JOHNSON & JOHNSON logotype
establish our image, our name alone carries that image
forward, even when set in plain text.
The correct, legal name is JOHNSON & JOHNSON
(with an ampersand, NOT with the word “and”). It
should appear as all capitals when used in text, and it
should never be followed by a corporate designation
(corporation, company, Inc., Ltd., or any other).
Additional information on the correct use of the
JOHNSON & JOHNSON name and logo can be
found at the following:
• Intranet –
http://jjw.jjcus.jnj.com/corpcomm/policies/
logo_guides.asp
• Worldwide Web
http://www.jnj.com/logo_guidelines/introduction/
• Contact – Tina Gordon, Director of Corporate
Communications
(Phone) 732-524-3540
(E-mail) [email protected]
1
PA G E
Legal Name
A company’s legal name (legal entity) consists of the
complete company name and corporate parentage in
text or logo form.
All communications materials from ETHICON or our
business units must display the company’s legal name
at least once. This need not be the first use of the name
but it must be present. Note that different entities
throughout the world will have legal names different from
ETHICON, INC. such as GYNECARE WORLDWIDE, a
division of ETHICON, GmbH. The legal name may be
displayed in logo form or as text.
Following are legal name logos for our Business Units
and CARDIOVATIONS.
,
a
.
company
Ethicon Products
W
O
R
The legal name of our U.S. company is:
L
D
W
I
D
E
A division of
,
a
.
company
ETHICON, INC.
ETHICON, INC. has four divisions as follows:
ETHICON PRODUCTS WORLDWIDE, a division of
ETHICON, INC.
WOR L DWIDE
A division of ETHICON, INC.,
GYNECARE WORLDWIDE, a division of
ETHICON, INC.
a
company
WORLDWIDE,
a division of ETHICON, INC.
ETHICON, INC. also has the following business unit:
A division of ETHICON, INC.
CARDIOVATIONS, ETHICON, INC.
The above legal names must be used, as appropriate
to the circumstance, on all communications. The legal
name may be followed by “a JOHNSON & JOHNSON
company”, if desired, for each company except
JOHNSON & JOHNSON Wound Management
Worldwide.
,
a
.
company
2
PA G E
Trade Name
A company’s trade name or trademark is the way it is
known in business and consumer communication. It is
not necessarily the legal name of the company. Trade
names are the way our company names may appear in
headline or text in many communications. This is sometimes referred to as a “trade dress logo.”
Whenever the trade name or trade dress logo are displayed on an item, the full legal name (refer to page 2)
must appear at least once on that item.
Ethicon Products
W
O
R
L
D
W
I
D
The trade names are:
ETHICON
GYNECARE WOMEN’S HEALTH SOLUTIONS
CARDIOVATIONS
Example:
Trade dress logo type in display:
Ethicon Products
W O R L D W I D E
The trade dress logo must be accompanied
by the legal company name at least once, on or
within the item.
E
3
PA G E
A trademark of ETHICON is a word, symbol, design or
combination of these used to identify our goods and
distinguish them from those manufactured or sold by
others.
In conjunction with the trademark, a generic or descriptive name is always used, which refers to the name of
products produced by ETHICON. Some generic/
descriptive names of the goods we sell are: surgical
needles, polyester sutures, nylon sutures, and
packaging.
Example: ATROLOC* Surgical Needle
Trademarks of ETHICON are valuable assets and must
be used properly in order to be retained. Do not use the
symbols ® or TM to denote trademarks, as these symbols may not always be correct. To eliminate possible
errors, always use capital letters with an asterisk to
denote trademarks (see page 5 for example). You
should develop a working knowledge of the trademarks
of ETHICON in order to ensure their correct usage.
If we, or our customers come to treat trademarks of
ETHICON as the descriptive product, it will no longer
“identify” and “distinguish” the goods of our company.
The trademark then becomes a generic term, and that
means it is available for anyone to use.
Trademark
Generic/Descriptive Name
The basic functions of our trademarks are to:
1. Distinguish products of ETHICON Business Units
from those produced by other manufacturers.
2. Signify to the customer that they are buying quality
products from us.
3. Use as a valuable marketing tool when advertising
and selling our products.
4
PA G E
Trademark Usage:
1. In text, distinguish a trademark from other words by
capitalizing letters whenever used and using an asterisk - no matter how frequently used in any piece of
written material.
2. Always use the full generic (descriptive) name of the
product (in upper and lower case) immediately after
the first prominent use. Thereafter, the trademark or
an abbreviated descriptor may be used in subsequent mentions on the same page.
3. The following footnote should always appear at the
end of the document: *Trademark.
4. Identify ownership of trademarks of other companies
by adding two asterisks behind the trademark.
Footnote notation should read: **Trademark of
(company’s name).
5. Avoid having the trademark appear in an incorrect
grammatical form:
Never abbreviate a trademark.
Do not use in the possessive form.
Never use in the plural form.
Don’t change the spelling.
Don’t insert or delete hyphens.
Don’t make one word into two or combine two words
into one.
Descriptions such as size, color, etc. should follow
the trademark.
In all cases, the use of the trademark should be exact.
A first reference will be established, which includes the
selected trade name used as an adjective followed by
the full descriptor of the product, and a second reference, including the trade name as an adjective followed
by an abbreviated descriptor, will also be established.
Example:
Initial Use: BLAKE* Silicone Drains
Subsequent Use: BLAKE Drains
For example, Initial Use: BLAKE* Silicone Drains, After
Initial Use: Blake Drains. Under no circumstances should
the trade name be used as a noun. This weakens the
possibility of defense of the trademark. Also, the trademark should never be used to describe a procedure.
ETHICON does not identify procedures; it identifies
devices used in procedures.
Changes in the form of a trademark detract from its
status because they suggest to our customers that it is
just another word that is subject to variation or grammatical manipulation.
*Trademark
5
PA G E
Logo Usage -
6
ETHICON Shared Services/Global Management Board
ETHICON is a worldwide franchise. We have a tremendous
equity with the ETHICON name that should be protected.
Please review the Legal Requirements section (pages 1-5)
for correct use and legal registration of our company
names and logos.
If you are in a shared service area such as finance or IM
and are dedicated to one business unit, you can use that
business unit logo. If you service multiple business units,
please see the prototypes for Shared Services/Global
Management Board.
The following guidelines should answer all questions about
name and logo usage. Also included in this document are
guidelines and logos for each of the four separate
ETHICON worldwide business units.
Please remember, when using the trade dress ETHICON
logo, the legal signature (such as ETHICON, INC.) must be
included in all materials.
Legal Name
Trade Dress
,
a
.
company
PANTONE® 185 Red, Black
PANTONE® 185 Red
Legal Name
Trade Dress
,
a
.
company
Black
Black
7
PA G E
Logo File Formats
These logo files are available in a range
of formats for specific uses:
• Jpeg files are raster artwork that can
be utilized for web posting or placed
in PowerPoint presentations or Word
documents.
• Illustrator EPS files are vector artwork
that provide for quality print reproduction at large sizes. They can be
placed in Quark XPress documents
or forwarded as stand-alone documents to graphic service providers.
,
a
a
company
Black
Ethicon Products
W
O
R
L
D
W
I
D
A division of
E
,
a
Ethicon Products
W
O
PANTONE® 185 Red, PANTONE® 287 Blue
D
company
W
Black
WOR
RLD
DW ID E
a
company
Black
Black
I
D
E
,
a
PANTONE® 287 Blue
L
A division of
WOR
RLD
DW ID E
company
R
.
PANTONE® Black, PANTONE® 2728 Blue
a
.
company
PANTONE® 185 Red, Black
• Tiff files are high-quality raster reproduction art which provide the greatest flexibility when placed in publishing programs such as Quark XPress.
• PDF files enable raster or vector artwork to be compressed and transferred to any platform (PC or Mac)
for viewing or printing. They can also
be opened and edited by graphic
service providers using the Adobe
Illustrator or Adobe Photoshop
programs.
,
.
company
.
PA G E
Logo Usage -
This sample page shows the range of logos which have
been prepared for ETHICON PRODUCTS WORLDWIDE.
Ethicon Products
W
O
R
L
D
W
I
D
E
The logos carry the appropriate corporate legal entity
(Limited, GmbH, etc.) for the country in which we are
doing business.
Ethicon Products
W
O
R
L
D
W
I
D
A division of
a
Trade dress
O
R
L
D
.
company
U.S.A. – Legal Name
Ethicon Products
W
E
,
W
I
D
A division of
E
Ethicon Products
W
O
R
L
a
D
W
I
D
A division of
,
company
a
Germany – Legal Name
E
, Limited
company
U.K. – Legal Name
France: Trade Dress
Ethicon Products
W
O
R
L
D
W
A division of
I
D
E
Ethicon Products
W
O
R
L
D
W
I
D
E
,
a
Italy – Legal Name
company
Company legal name in France: ETHICON S.A.S.
must also be used on all documents. The legal name
does not need to have the same prominence.
8
PA G E
Logo Usage -
GYNECARE WORLDWIDE
been prepared for GYNECARE WORLDWIDE.
doing business.
WOR L DW ID E
a
Trade dress
a
company
WOR L DW ID E
WOR L DW ID E
A division of ETHICON, GmbH
A division of ETHICON, Limited
company
a
company
U.K. – Legal Name
France: Trade Dress
WOR L DW ID E
A division of ETHICON, S.p.A.
a
company
9
PA G E
Logo Usage -
10
been prepared for JOHNSON & JOHNSON WOUND
MANAGEMENT.
(INC, GmbH, etc.) for the country in which we are doing
business.
Trade dress
UK: Trade Dress
A division of ETHICON, GmbH
Company legal name in UK: All marketing materials
must include the trade address logo as shown and
the company address.
France: Trade Dress
A division of ETHICON, S.p.A.
PA G E
Business Card Prototypes -
The logo must be sized to fit within
the specified logo area, and positioned along the upper boundary
line of that area.
The format below should be used when five lines of content (company,
address, phone numbers, etc.) are required.
.325 in.
8.255 mm
The legal entity used (INC., S.p.A.,
Limited, GmbH, S.A.S.) should be
based on home country.
The employee name appears in
Times Bold upper and lower case
(9 point), and the title appears in
Times Roman upper and lower
case (7 point, 9 point leading).
2 in.
50.8 mm
.46 in.
11.71 mm
,
a
.
company
2.192 in./55.679 mm
Mary Smith
Name, title, division
maximum character
count per line = 30
P.O. Box 151, Route 22 West
Somerville, NJ 08876-0151
Purchasing Representative
.8 in.
20.32 mm
.25 in.
6.35 mm
Address, phone numbers
maximum character
count per line = 30
Telephone: 908-218-0000 X: 000
Fax: 908 -218-0000
E-Mail: [email protected]
1.6 in./40.64 mm
The address appears in Times
Roman upper and lower case
(6.5 point, 8 point leading). An
additional 4 points of leading
separate the company address
from the telephone numbers.
3.5 in./88.9 mm
The format below should be used when seven lines of content
(company, address, phone numbers, etc.) are required.
The logo prints red (PANTONE®
185) and black. All copy outside of
the logo area prints black.
.213 in./5.410 mm
.46 in.
11.71 mm
,
a
2 in.
50.8 mm
maximum character
count per line = 30
.
company
2.192 in./55.679 mm
Garth Marcial
Director Solutions,
Information Management
.25 in.
6.35 mm
.8 in.
20.32 mm
1.02 in.
25.908 mm
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
maximum character
count per line = 30
1.6 in./40.64 mm
3.5 in./88.9 mm
Business Card Examples -
Five line example
Seven line example
,
a
Mary Smith
Purchasing Representative
11
,
.
company
Telephone: 908-218-0000 X: 000
Fax: 908 -218-0000
a
Garth Marcial
Director Solutions,
.
company
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
PA G E
12
Business Card Prototypes - ETHICON PRODUCTS WORLDWIDE
line of that area.
.25 in./6.35 mm
2 in.
50.8 mm
Ethicon Products
.67 in.
17 mm
W
O
R
L
D
W
I
D
A division of
E
,
a
.
company
2.2 in./55.88 mm
Isabelle Billet
maximum character
count per line = 30
Director
W/W New Business Development
.75 in.
19.05 mm
.25 in.
6.35 mm
maximum character
count per line = 30
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
1.6 in./40.64 mm
additional 4 points of leading
separate the company address
from the telephone numbers.
3.5 in./88.9 mm
The logo prints black and blue
(PANTONE® 2728). All copy outside of the logo area prints black.
.25 in./6.35 mm
2 in.
50.8 mm
Ethicon Products
.67 in.
17 mm
W
O
R
L
D
W
I
D
A division of
E
,
a
.
company
2.2 in./55.88 mm
Clifford E. Holland
Worldwide President
maximum character
count per line = 30
.25 in.
6.35 mm
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
.79 in.
20.06 mm
maximum character
count per line = 30
1.6 in./40.64 mm
3.5 in./88.9 mm
Business Card Examples - ETHICON PRODUCTS WORLDWIDE
Five line example
Seven line example
Ethicon Products
Ethicon Products
W
W
O
R
L
D
A division of
Director
W/W New Business Development
I
D
E
,
a
Isabelle Billet
W
company
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
O
R
L
D
A division of
.
Worldwide President
I
D
E
,
a
Clifford E. Holland
W
.
company
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
PA G E
Business Card Prototypes - GYNECARE WORLDWIDE
The back side of the card is available in two styles;
it can be white, or can be printed with a full flood
of Pantone® 287 that bleeds on all four sides. The
Gynecare symbol and website should be centered
vertically and horizontally. Any education certification
copy (i.e. AORN & Design Education) should also be
present, centered at the bottom of the back of the
card, as illustrated below.
The business card is 3” X 2”, double sided, with
the primary contact information, the Gynecare Trade
Dress and Gynecare legal name on the front side of
the card. All copy on the front side of the card is to
be printed Pantone® 287 with the correct type
specifications as called out below.
File Name: gynecare_bc.ai
Gynecare trade dress dimensions:
1.75” x .5”
.8”
.125” from left side
.65” from top and right side
.25”
Name: Universe bold 7.5pt
Title/Division: Universe light 6.5pt
Flush left, 9pt leading
Pantone® 287
Tricia Gaston
800.888.9234 x1616
913.962.1413
cell 913.000.0000
fax 913.268.0618
pager 913.000.0000
email [email protected]
Sales Representative
Uterine Health
.125 in. from left side
baseline aligns with 1st phone
Gynecare legal name dimensions:
1.3” x .375”
Johnson & Johnson prints
Pantone® 185
.125 in. from left side, align
flush left with name and title.
company
209 Apache Trail West
Lake Quivira, KS 66217
.125” from bottom
.375 in. from right side, align flush right
with “e” of trade dress
Address: Universe light 6.5 pt
Flush right, 9pt leading
Pantone® 287
.375 in. from right side, align flush right
with “e” of trade dress
.125 in from bottom,
baseline aligns with address baseline
Gynecare website:
Universe bold 6pt.
Centered, type knocks out
of Pantone ® 287 to white
.375”
Contact titles: Universe bold 6.5 pt
GYNECARE WORLDWIDE
a
Contact info: Universe light 6.5 pt
Pantone® 287
Gynecare symbol dimensions:
.7”, horizontally centered
.55” from top
Gynecare website:
Universe Bold 6pt.
Centered, Pantone ® 287
www.gynecare.com
This individual has completed the course,
”OR Protocol for Medical Industry Professionals,”
sponsored by Education Design and recognized by AORN.
Accreditation copy and logos:
Universe bold 6pt
Centered, Pantone ® 287
.125 in. from bottom
13
PA G E
Business Card Prototypes - JOHNSON & JOHNSON WOUND MANAGEMENT
The logo must be sized to fit within the specified logo area, and positioned along the upper boundary line
of that area.
The legal entity used (INC., S.p.A., GmbH) should be based on home country.
The employee name appears in Myriad Bold upper and lower case (8.28 point), and the title appears in
Myriad Roman upper and lower case (7.18 point, 8.28 point leading).
The address, phone and email appear in Myriad Roman upper and lower case
(7.18 point, 8.28 point leading).
The logo prints red (PANTONE® 185) and blue (PANTONE® 287). All copy outside of the logo area prints
blue (PANTONE® 287).
.225 in.
5.72 mm
All type is centered
within the layout.
.625 in.
15.881 mm
2 in.
50.8 mm
2.54 in.
64.435 mm
Name
Title
.815 in.
.699 in.
20.7 mm
17.75 mm
.225 in.
5.72 mm
Street Address · City, State, Postal Code
p 000.000.0000 · f 000.000.0000 · [email protected]
3.5 in./88.9 mm
Business Card Examples - JOHNSON & JOHNSON WOUND MANAGEMENT
Jill Shelton
Clinical Sales Representative
US Highway 22 West · Somerville, NJ 08876-0151
p 000.000.0000 · f 000.000.0000 · [email protected]
14
PA G E
Letterhead Prototype -
15
The logo must be sized to fit within the specified logo area,
and positioned along the upper boundary line of that area.
The address appears in Times Roman semibold capitals
(8 point).
The employee name appears in Times Bold capitals
(9 point), and the title appears in Times Roman upper
and lower case (7 point).
All copy outside of the logo area prints black.
This prototype is provided for employees whose position
requires printed letterhead for external correspondence.
8.5 in.
215.9 mm
.5 in.
12.7 mm
,
a
1.5 in.
38.1 mm
.
company
NAME
2.875 in.
73.89 mm
Title
2.375 in.
60.325 mm
11 in.
279.4 mm
S T R E E T A D D R E S S , C I T Y, S T A T E , P O S T A L C O D E , ( C o u n t r y O p t i o n a l )
.5 in.
12.7 mm
PA G E
Letterhead Example -
,
a
.
company
DON CASTLE
Worldwide Vice President
P. O . B O X 1 5 1 , R O U T E 2 2 W E S T, S O M E R V I L L E , N J 0 8 8 7 6 - 0 1 5 1
16
PA G E
17
Letterhead Prototype - ETHICON PRODUCTS WORLDWIDE
(8 point).
All copy outside of the logo area prints blue (PANTONE® 2728).
8.5 in.
215.9 mm
.75 in.
19.05 mm
1.5 in.
38.1 mm
Ethicon Products
W
O
R
L
D
W
A division of
I
D
E
,
a
.
company
NAME
2.7 in.
68.58 mm
Title
2.375 in.
60.325 mm
11 in.
279.4
mm
S T R E E T A D D R E S S , C I T Y, S T A T E , P O S T A L C O D E ( C o u n t r y O p t i o n a l )
.5 in.
12.7 mm
PA G E
Letterhead Example - ETHICON PRODUCTS WORLDWIDE
Ethicon Products
W
O
R
L
D
W
A division of
I
D
E
,
a
.
company
RODRIGO BIANCHI
Worldwide President
18
PA G E
Letterhead Prototype - GYNECARE WORLDWIDE
The phone number, address, website, and legal name
should align flush right with the “e” of the Gynecare trade
dress. The phone number, address, and website should
be printed in Pantone® 287, with the appropriate type
File Name: gynecare_lh.ai
8.5 in.
215.9 mm
2.25” x .645”
.25” from top
.17” from right
Name
Title
11 in.
279.4
mm
Phone number:
Universe light 7pt, Pantone® 287
Aligns flush right with address and “e”
of Gynecare trade dress
Address:
Universe light 7pt, 9pt leading
Pantone® 287
Website:
Universe bold 7pt, 9pt leading
Pantone® 287
1.877.ETHICON
PO Box 151, Route 22 West
www.gynecare.com
Gynecare legal name dimensions:
1.4” x .4”
Pantone® 185
GYNECARE WORLDWIDE
a
company
Phone number, address, website and Gynecare
legal name align flush right with “e” of Gynecare
trade dress.
19
PA G E
Letterhead Example - GYNECARE WORLDWIDE
Lynn Hall
Patient Marketing Director
1.877.ETHICON
www.gynecare.com
GYNECARE WORLDWIDE
a
company
20
PA G E
21
Letterhead Prototype - JOHNSON & JOHNSON WOUND MANAGEMENT
The address appears in Universe Roman semibold capitals
(8 point).
The employee name appears in Universe Bold capitals
(9 point), and the title appears in Universe Roman upper
8.5 in.
215.9 mm
.79 in.
20.071 mm
1.845 in.
47.029 mm
2.725 in.
69.215 mm
NAME
Title
2.275 in.
57.78 mm
11 in.
279.4
mm
STREET ADDRESS, CITY, STATE, POSTAL CODE (Country Optional)
.382 in
9.714 mm
PA G E
Letterhead Example - JOHNSON & JOHNSON WOUND MANAGEMENT
DAN WILDMAN
Worldwide President
STREET ADDRESS, CITY, STATE, POSTAL CODE (Country Optional)
22
PA G E
Sales Representative Label -
The logo must be sized to fit
within the specified logo area,
and positioned along the upper
boundary line of that area.
prototype
Ethicon Products
Ethicon Products
W
W
O
R
L
D
W
I
D
A division of
Times Bold capitals (9 point).
(7.5 point).
example
E
,
a
O
R
L
D
W
I
A division of
.
company
Sales Consultant
3922 Dover Center Road
North Olmstead, OH 44070-1704
Title
Street Address
City, State, Zip Code
xxx-xxx-xxxx Mail Box xxxx
800-423-4018 Mail Box 8062
prototype
Sales Representative Badge The logo must be sized to fit
and positioned along the
upper boundary line of that
area.
YOUR NAME HERE
Ethicon Products
W
O
All copy outside of the logo
area prints black.
R
L
D
W
I
D
A division of
E
,
a
The legal entity used (INC.,
S.p.A., Limited, GmbH,
S.A.S.) should be based on
home country.
The employee name appears
in Helvetica Regular capitals
(18 point).
E
company
MICHAEL J. POMPEANI
NAME
This label prints one color, black.
D
,
a
.
company
example
Christopher Magrane
Ethicon Products
W
O
R
L
D
A division of
W
I
D
E
,
a
.
company
.
23
PA G E
24
Sales Representative Label - GYNECARE WORLDWIDE
The Gynecare trade dress should
be centered horizontally along the
top of the label, .125 in. from the
top. The employee’s name,address,
phone number and mail box
information should be centered
horizontally and print Pantone® 287
with the appropriate type
The Gynecare legal name should
align flush right with the “e” of the
Gynecare trade dress.
1.5” x .4”
.125 in. from top, centered
Gynecare legal name
dimensions:
1.15” x .325”
Pantone® 185
Lynn Hall
Patient Marketing Director
.125” from bottom
Aligns flush right with “e”
of Gynecare trade dress and
legal name
908.218.2128
GYNECARE WORLDWIDE
a
company
Employee name:
Universe bold 6.5pt, 9pt leading
Pantone® 287
Address & phone:
Universe light 6.5pt, 9pt leading
Centered,
Pantone® 287
File Name: gynecare_lbl.ai
Sales Representative Badge Gynecare trade dress dimensions:
2.14” x .606”
.055 in. from top, centered
GYNECARE WORLDWIDE
The trade dress must be sized
to fit within the specified logo
area, and positioned centered
horizontally at the top of the
badge. The legal entity used
(INC., S.p.A., Limited, GmbH,
S.A.S.) should be based on the
home country. The employee
name appears in Universe bold,
in upper and lower case at 16 pt.
in Pantone® 287.
Gynecare legal name
dimensions:
1.15” x .325”
Pantone® 185
.037” from bottom
of Gynecare trade dress and
legal name
Employee name:
Universe bold 16pt
Centered, Pantone® 287
File Name: gynecare_badge.ai
PA G E
Sales Representative Label - JOHNSON & JOHNSON WOUND MANAGEMENT
and positioned along the upper
boundary line of that area.
Universe Bold capitals (9 point).
The address appears in Universe
(7.5 point).
prototype
.86 in.
21.844
mm
example
.62 in.
15.748
mm
NAME
1.857 in.
47.158 mm
MICHAEL J. POMPEANI
Sales Consultant
Advanced Wound Care
3922 Dover Center Road
North Olmstead, OH 44070-1704
Title
Advanced Wound Care
Street Address
City, State, Zip Code
xxx-xxx-xxxx Mail Box xxxx
800-423-4018 Mail Box 8062
This label prints one color, black.
prototype
Sales Representative Badge JOHNSON & JOHNSON WOUND MANAGEMENT
.375 in./ 9.925 mm
and positioned along the
upper boundary line of that
area.
The legal entity used (INC.,
S.p.A., Limited, GmbH,
S.A.S.) should be based on
home country.
The employee name appears
in Helvetica Regular capitals
(18 point).
Your Name Here
.925 in.
23.495
mm
.785 in.
19.939
mm
2.203 in./55.947 mm
example
Christopher Magrane
All copy outside of the logo
area prints black.
25
PA G E
Notepad Prototype -
26
and positioned along the upper boundary line.
The company address appears in Times Roman semibold
capitals (6 point).
“From the desk of” appears in Times Roman upper and
lower case (11 point). The employee name appears in
Times semibold capitals (11 point).
5.5 in.
139.7 mm
.5 in.
12.7
mm
1.345 in.
44.45 mm
2.36 in./ 59.994 mm
.5 in.
12.7
mm
From the desk of Name
8.5 in.
215.9
mm
E T H I C O N , I N C . , S T R E E T A D D R E S S , C I T Y, S T A T E , P O S T A L C O D E , ( C o u n t r y O p t i o n a l )
.375 in.
9.4 mm
PA G E
Notepad Example -
From the desk of Don Castle
E T H I C O N , I N C . , P. O . B O X 1 5 1 , R O U T E 2 2 W E S T, S O M E R V I L L E , N J 0 8 8 7 6 - 0 1 5 1
27
PA G E
28
Notepad Prototype - ETHICON PRODUCTS WORLDWIDE
Times semi-bold capitals (11 point).
“A Division of ETHICON, INC., a JOHNSON & JOHNSON
Company” appears in Times Roman semibold capitals
(6 point).
All copy outside of the logo area prints blue
(PANTONE® 2728).
Ethicon Products
W
O
R
L
D
W
I
D
E
From the desk of Name
A DIVISION OF ETHICON, INC., A JOHNSON & JOHNSON COMPANY
PA G E
Notepad Example -
Ethicon Products
W
O
R
L
D
W
I
D
E
From the desk of Rodrigo Bianchi
A DIVISION OF ETHICON, INC., A JOHNSON & JOHNSON COMPANY
29
PA G E
30
Notepad Prototype - GYNECARE WORLDWIDE
The Gynecare trade dress should appear in the upper right
hand corner. The address and legal name should align
flush right to the “e” of the Gynecare trade dress and the
employee name. The address and employee name should
print Pantone® 287 with the appropriate type specifications
as called out below.
File Name: gynecare_np.ai
5.5 in.
139.7 mm
2.25” x .645”
.25” from top and right
8.5 in.
215.9
mm
.375
”
From the desk of:
Universe light 6.5pt, 9pt leading
From the desk of
Name
GYNECARE WORLDWIDE
a
.25 in.
Gynecare legal name
dimensions:
1.4” x .4”
company
Name: Universe bold 6.5pt
Pantone® 287
.375” from right side
of Gynecare trade dress and legal
name
Pantone® 185
PA G E
Notepad Example -
GYNECARE WORLDWIDE
From the desk of
Robert A. Smith
GYNECARE WORLDWIDE
a
company
31
PA G E
32
Notepad Prototype - JOHNSON & JOHNSON WOUND MANAGEMENT
“A Division of ETHICON, INC.” appears in Universe Roman
semibold capitals (6 point).
“From the desk of” appears in Universe Roman upper and
Universe semibold capitals (8 point).
(PANTONE® 287).
5.5 in.
139.7 mm
.5 in.
12.7
mm
1.6 in.
40.64 mm
.5 in.
2.754 in./ 69.95 mm
12.7 From the desk of Name
mm
ADVANCED WOUND CARE
(Optional type:
Surgical Wound Care)
8.5 in.
215.9
mm
A DIVISION OF ETHICON, INC.
.375 in.
9.525 mm
PA G E
Notepad Example -
From the desk of Steve Powick
ADVANCED WOUND CARE
A DIVISION OF ETHICON, INC.
33
PA G E
34
Number 10 Business Envelope Prototype
.375 in.
9.525 mm
.375 in.
9.525 mm
,
.25 in.
6.35
mm
The address appears in Times Roman capitals (6 point).
a
.
.525 in.
13.335 mm
company
1.896 in./48.162 mm
STREET ADDRESS
CITY, STATE, ZIP
4.125 in.
104.775
mm
9.5 in.
241.3 mm
Number 10 Business Envelope Example
,
a
.
company
P.O. BOX 151, ROUTE 22 WEST
SOMERVILLE, NJ 08876-0151
PA G E
35
13⁄4 Catalog Envelope Prototype
9.5 in.
241.3 mm
2 in.
50.8 mm
.5 in.
12.7 mm
.5 in.
12.7 mm
,
a
.375 in.
9.525
mm
company
.
.665 in.
16.891 mm
STREET ADDRESS
CITY, STATE, ZIP
6.5 in.
165.1
mm
,
a
.
company
SOMERVILLE, NJ 08876-0151
13⁄4 Catalog
Envelope
Example
PA G E
36
13 1⁄2 Catalog Envelope Prototype
13 in.
330.2 mm
.5 in.
12.7
mm
2 in.
50.8 mm
.5 in.
12.7 mm
,
a
.375 in.
9.525
mm
STREET ADDRESS
company
.
.69 in.
17.526 mm
CITY, STATE, ZIP
10 in.
254
mm
,
a
.
company
SOMERVILLE, NEW JERSEY 08876-0151
13 1⁄2 Catalog
Envelope
Example
PA G E
Logo Usage - CARDIOVATIONS
CARDIOVATIONS has achieved significant equity within the
cardiovascular professional community in pioneering the
development of innovative devices and procedures for
less invasive cardiac surgery. Because of the impact of
these achievements and in order to provide recognition
within the cardiovascular professional community that
CARDIOVATIONS represents a dedicated effort and focus
within ETHICON PRODUCTS WORLDWIDE, a distinct
identity for CARDIOVATIONS has been established.
This identity will serve to further CARDIOVATIONS business
objectives and vision in a highly competitive global
marketplace. The CARDIOVATIONS identity not only reinforces the highly specialized nature of its business but
conveys the highly complex and sophisticated nature of
CARDIOVATIONS medical devices and procedures.
,
a
,
a
.
company
.
company
‡Registration
in France is pending
37
PA G E
Logo Usage - CARDIOVATIONS
been prepared for CARDIOVATIONS.
doing business.
,
a
Trade dress
, Limited
,
a
.
company
company
a
company
U.K. – Legal Name
France: Trade Dress
,
a
company
38
PA G E
Business Card Prototypes -
CARDIOVATIONS
line of that area.
.25 in.
6.35 mm
.479 in.
12.165 mm
,
2 in.
50.8 mm
a
.
company
1.779 in./ 45.194 mm
Ron Guido
Vice President
Sales and Marketing
maximum character
count per line = 30
.25 in.
6.35 mm
.8 in.
20.32 mm
maximum character
count per line = 30
Telephone: 908-218-2479
Fax: 908 -218-3374
1.6 in./40.64 mm
additional 4 points of leading separate the company address from the
telephone numbers.
3.5 in./88.9 mm
The logo prints red (PANTONE®
185) and blue (PANTONE® 287).
All copy outside of the logo area
prints black.
.25 in.
6.35 mm
.479 in.
12.165 mm
,
2 in.
50.8 mm
a
.
company
1.779 in./ 45.194 mm
Mike Jones
maximum character
count per line = 30
.25 in.
6.35 mm
.8 in.
20.32 mm
.894 in.
22.7 mm
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
maximum character
count per line = 30
1.6 in./40.64 mm
3.5 in./88.9 mm
Business Card Examples -
CARDIOVATIONS
Five line example
Seven line example
,
a
Ron Guido
Vice President
Sales and Marketing
39
,
.
company
Telephone: 908-218-2479
Fax: 908 -218-3374
a
Mike Jones
.
company
Telephone: 000-000-0000 X:000
Fax: 000-000-0000
Pager: 000-000-0000
Cell: 000-000-0000
PA G E
Letterhead Prototype -
40
CARDIOVATIONS
(8 point).
8.5 in.
215.9 mm
.5 in.
12.7 mm
1.5 in.
38.1 mm
,
a
2.556 in.
64.927 mm
.
company
NAME
Title
2.375 in.
60.325 mm
11 in.
279.4 mm
S T R E E T A D D R E S S , C I T Y, S T A T E , P O S T A L C O D E , ( C o u n t r y O p t i o n a l )
.5 in.
12.7 mm
PA G E
Letterhead Example -
CARDIOVATIONS
,
a
.
company
41
PA G E
Notepad Prototype -
CARDIOVATIONS
“ETHICON, INC., a JOHNSON & JOHNSON Company”
appears in Times Roman semibold capitals (6 point).
Times semibold capitals (11 point).
(PANTONE® 287).
5.5 in.
139.7 mm
.5 in.
12.7
mm
1.75 in.
44.45 mm
2.121 in./ 53.882 mm
.5 in.
12.7 From the desk of Name
mm
8.5 in.
215.9
mm
ETHICON, INC., A JOHNSON & JOHNSON COMPANY
.375 in.
9.525 mm
42
PA G E
Notepad Example -
CARDIOVATIONS
From the desk of R. Coradini
ETHICON, INC., A JOHNSON & JOHNSON COMPANY
43
PA G E
Microsoft Word Stationery Templates (U.S.) ETHICON Shared Services/Global Management Board
Microsoft Word templates of stationery in color and b/w have been provided as per the following examples.
,
a
.
company
,
a
.
company
44
PA G E
Microsoft Word Stationery Templates (U.S.) -
Ethicon Products
W
O
R
L
D
W
A division of
I
D
E
,
a
.
company
Ethicon Products
W
O
R
L
D
W
A division of
I
D
E
,
a
.
company
45
PA G E
GYNECARE WORLDWIDE
GYNECARE WORLDWIDE
a
company
46
PA G E
Microsoft Word Stationery Templates (U.S.) JOHNSON & JOHNSON WOUND MANAGEMENT
47
PA G E
CARDIOVATIONS
,
a
.
company
,
a
.
company
48

B usiness U nit - Thomas J. Paul, Inc.

Transcription

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