2014 Marketing Summit-Welcome Packet

Welcome to the 2014 Wake Forest Marketing Summit. We are excited to have
you join us for a weekend of competition and fun!
This package includes a detailed schedule for the weekend and other information
that may be helpful to you while you are in Winston-Salem for the Summit.
Please feel free to contact us, or your student hosts with any questions or
concerns. We want you to be as comfortable as possible and to have a wonderful
experience during the 2014 Marketing Summit.
Thank you again for joining us!
Best Regards,
Blake Armstrong, Margaret Fertig, Gray Robinson
Co-Chairs of the 2014 Marketing Summit
Rebecca Reed, Doris Zhou
Case Competition Directors
Kristen Amato, Jamie Sorrels
Hospitality Officers
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Table of Contents
I.
Summit Weekend Schedule ............................................................................... 3
II.
Attire: what to wear for the fun! .......................................................................... 5
III.
Points of Interest ................................................................................................ 5
IV.
Event Locations .................................................................................................. 8
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I.
SUMMIT WEEKEND SCHEDULE
THURSDAY, FEBRUARY 27, 2014
Time
Event
Location
Building
Room
6:00-8:00 pm
Marketing Summit Kick-Off Event
Reynolds American, Inc.
Plaza Building
(downtown W-S)
Lobby
Location
Building
Room
10:00-10:30 am Faculty-Executive Brunch
Old Town Club
Clubhouse
Reynolda Room
10:30-11:45 am 4As Advertising Industry Panel
Old Town Club
Clubhouse
Reynolda Room
FRIDAY, FEBRUARY 28, 2014
Time
Event
12:00-1:00 pm
Marketing Luncheon & Speaker: Tom Barbitta,
SVP Sales and Marketing, Cheerwine
Old Town Club
Clubhouse
Ballroom
1:30-3:30 pm
RAI Presentation and Student Networking Event
Wake Forest University
Farrell Hall
349/351
4:00-5:00 pm
Broyhill Lecture Series: Daan Delen, CEO of RAI
Wake Forest University
Farrell Hall
Broyhill Auditorium
6:30-8:00 pm
Graduate Marketing Association/
Wake Alumni Reception
Wake Forest University
Farrell Hall
Bern Beatty Colloquium
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SATURDAY, MARCH 1, 2014
Time
Event
Location
Judges Breakfast
Wake Forest University
Building
Farrell Hall
Room
7:00 am
7:30 am
Judges Case Competition Briefing
Wake Forest University
Farrell Hall
A17
MBA Presentations
Wake Forest University
Farrell Hall
A17 (broadcast in TBD)
8:00-12:00pm
20 min - Present
20 min - Q&A
Undergrad Presentations
Hall outside Broyhill Auditorium
Group 1:
8:00-8:40am
Group 2:
8:50-9:30am
Group 3:
9:40-10:20am
Group 4:
10:30-11:10am
Group 5:
11:20am-12:00pm
Wake Forest University
Farrell Hall
Group 1:
8:00-8:35am
Group 2:
8:45-9:20am
Group 3:
9:30-10:05am
Group 4:
10:15-10:50am
Group 5:
11:00-11:35am
Group 6:
11:45am-12:20pm
A48
8:00-12:20pm
20 min - Present
15 min - Q&A
12:00-1:30pm
Judges Lunch
Wake Forest University
Reynolda Hall
Autumn Room
2:00-2:30pm
Undergrad Judges Deliberate
Wake Forest University
Farrell Hall
A48
MBA Presentations
Wake Forest University
Farrell Hall
A17 (broadcast in TBD)
2:00-4:20pm
20 min present
20 min Q&A
Group 6:
2:00-2:40pm
Group 7:
2:50-3:30pm
4:30-5:00pm
MBA Judges Deliberate
Wake Forest University
6:00-7:00pm
VIP Reception
Millennium Center
Bar Area
6:30-11:00pm
Awards Gala
Millennium Center
Ballroom
Farrell Hall
Group 8:
3:40-4:20pm
A17
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II.
ATTIRE: WHAT TO WEAR FOR THE FUN!
Kickoff: Business Casual
Friday Events: Business Casual
Presentation: Business Casual
Awards Gala: Cocktail attire
III. POINTS OF INTEREST
Dining
On Campus
Starbucks
Opening Hours: Friday 7:30am - 7pm, Saturday 10am - 7pm, Sunday 1pm - 1am
Address: Z. Smith Reynolds Library; North Campus Dining Hall
Subway
Opening Hours: 24/7
Address: Davis Residence Hall
 Moe's Southwest Grill
Opening Hours: 11am-12am
Address: Benson University Center
Chick-Fil-A
Opening Hours: Weekdays: 7:30am-10:30pm, Sat: 11am-10:30pm
Address: Benson University Center
Take Two
Opening Hours: 11am-12am
Address: Benson University Center
 Forest Greens
Opening Hours: Weekdays: 11am-10:30pm, Weekends: 11am - 12am
Address: Benson University Center
Fresh Food Co.
Opening Hours: Weekdays 7am-9pm, Weekends 9am-9pm
Address: Reynolda Hall
Near Campus
Simply Yummy
Opening Hours: Monday-Saturday 7:00am-5:00pm, Sunday 8:00am–3:00 pm
Phone: (336) 724-9779
Address: 122 Reynolda Village, Winston-Salem, NC 27106
Village Tavern
Opening Hours: M- Thursday 11am – 11pm; Friday - Saturday 11am – 12 Midnite
Phone: (336) 748-0221
Address: 102 Reynolda Villages, Winston-Salem, 27106
Putters
Opening Hours: Monday-Saturday 11:00am-9:00pm, Sunday 12:00–9:00 pm
Phone: (336) 724-9990
Address: 3005 Bonhurst Dr, Winston-Salem, NC 27106
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McDonald’s
Phone: (336) 723-1396
Address: 2900 Reynolda Rd, Winston-Salem, NC 27106
Burger King
Phone: (336) 724-1456
Address: 2897 Reynolda Rd, Winston-Salem, NC 27106
KFC
Phone: (336) 777-0531
Address: 5715 University Pkwy, Winston-Salem, NC 27105
Cookout
Phone: (336) 776-1931
Address: 339 Akron Drive, Winston-Salem, NC 27105
Near Embassy Suites
Hutch & Harris - wonderful sandwiches, entrees and more!
Opening Hours: Thursday 11:00am-10:30pm Friday - Saturday 11:00am-11:30pm
Phone: (336) 721-1336
Address: 424 W 4th St Winston-Salem, NC 27101
Mellow Mushroom - pizza, sandwiches and more!
Opening Hours: Thursday 11:00am-11:00pm Friday-Saturday 11:00am-12:00pm
Phone: (336) 245-2820
Address: 314 W 4th St, Winston-Salem, NC 27101
Convenience Stores (24/7)
CVS/Pharmacy
Address: 855 Hanes Mall Blvd., Winston-Salem, NC 27103
Phone: 336-768-2888
Walgreens 24hr
Address: 2125 Cloverdale Ave, Winston-Salem, NC 27103
Phone: 336-723-0561
Shopping Center
Hanes Mall
Address: 3320 Silas Creek Pkwy, Winston-Salem, NC 27103
Phone: 336-765-8321
Stationary
Deacon Book Store (on
campus) Opening Hours: Weekdays
9am-5pm
Office Depot
Address: 7774 State Road 3973, Winston-Salem, NC 27104
Opening Hours: Fri 8am-9pm, Sat 9am-9pm, Sun 10am-10pm
Phone: (336) 896-1595
Staples
Address: 430 E Hanes Mill Rd, Winston-Salem, NC 27105
Opening Hours: Fri 9am-7pm, Sat 10am-7pm, Sun 12am-6pm
Phone: (336) 377-3436
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Grocery
Wal-mart
Address: 320 East Hanes Mill Road, Winston-Salem, NC 27105
Phone: (336) 377-9194
Lowe’s Food
Address: 2890 Reynolda Road, Winston-Salem, NC 27106
Phone: (336) 725-7759
Target
Address: 5420 University Parkway, Winston-Salem, NC 27105
Phone: (336) 744-7880
Banks
 Wells Fargo (on campus) A
Address: Benson Hall
Wells Fargo
Address: 1834 Wake Forest Rd, Winston-Salem, NC 27106 Phone: (336) 759-7576
Bank of America
Address: 2899 Reynolda Road, Winston-Salem, NC 27106 Phone: (336) 721-4022
Sun Trust
Address: 2801 Reynolda Road, Winston-Salem, NC 27106
Phone: (336) 726-7983
Transportation
Cab Company
ABC Door 2 Door Transportation Service
Mr. Tadesse Endalk - Phone: (336) 473-3892 or (336) 744-1179
Willard’s Cab Co.
Phone: (336) 725-2227
Piedmont Triad International Airport
Address: 1000 A Ted Johnson Parkway, Greensboro, NC 27409
Phone: (336) 665-5600
 Charlotte Douglas International Airport
Address: 5501 Rc Josh Birmingham Parkway, Charlotte, NC 28208
Phone: (704) 359-4000
Hospital
 Wake Forest Baptist Medical Center
Address: 2030 Queen Street, Winston-Salem, NC 27157
Phone: (336) 716-2011
 Primecare
Address: 7811 North Point Boulevard, Winston-Salem, NC 27106
Phone: (336) 759-0700
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Event Locations
A. Reynolds American, Inc.
401 N Main St
Winston-Salem, NC 27101
(336) 741-2000
B. Wake Forest University
1834 Wake Forest Rd.
Winston-Salem, NC 27106
(336) 758-5000
C. Old Town Club
2875 Old Town Club Rd.
Winston-Salem, NC 27106
(336) 723-5533
D. Winston-Salem Embassy Suites
460 North Cherry Street
Winston-Salem, NC 27101
(336) 724-2300
E. Millennium Center
101 W Fifth St
Winston-Salem, NC 27101
(336) 723-3700
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