Alberni-Clayoquot Regional District

Alberni-Clayoquot Regional District
ALBERNI VALLEY COMMITTEE MEETING
TUESDAY JUNE 17, 2014, 1:30 PM
Regional District Board Room, 3008 Fifth Avenue, Port Alberni, BC
AGENDA
1.
CALL TO ORDER
PAGE #
Recognition of Traditional Territories.
2.
APPROVAL OF AGENDA
(motion to approve, including late items requires 2/3 majority vote)
3.
ADOPTION OF MINUTES
a.
Alberni Valley Committee Meeting held May 13, 2014
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THAT the minutes of the Alberni Valley Committee meeting held on May 13,
2014 be adopted.
4.
5.
PETITIONS, DELEGATIONS & PRESENTATIONS (10 minute maximum)
a.
Stefanie Webber, Ron Paulsen, regarding the Alberni Valley Bulldogs.
b.
Bill Collette, Alberni Valley Chamber of Commerce, regarding Focal
Point Sign.
c.
Bill Surry, Alberni Valley Drag Race Association, regarding use of 1/8
mile of the Alberni Valley Airport for a Test and Tune.
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CORRESPONDENCE FOR ACTION/INFORMATION
a.
Bill Collette, Alberni Valley Chamber of Commerce-Letter dated May
6, 2014 and May 20, 2014. Re: Request for Support-Focal Point Sign.
(Committee direction requested)
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b.
Bill Surrey, Alberni Valley Drag Race Association-Letter regarding use
of 1/8 mile of the Alberni Valley Airport for a Test and Tune.
(Committee direction requested)
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6.
REQUEST FOR DECISIONS & BYLAWS
a.
AV Committee Agenda
June 17 /14
Page 2
REQUEST FOR DECISION
Alberni Valley Bulldogs Sponsorship Program
THAT the Alberni Valley Committee endorse the Alberni Valley Bulldogs Sponsorship Program as
presented and recommend that the ACRD Board of Directors approve the program with the
Alberni Valley Bulldogs for the value of $24,925.00.
7.
REPORTS
a.
Alberni Valley Airport Update – Mark Fortune/R. Dyson
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AVRA Issues for the consideration of the AV Committee
Outstanding balance of $7,928.35 for the AV Drag Racing Association and their
proposal to be credited for onsite improvements
Request for a practice day (5 hr NOTAM) for the Drag Racing members July 23
Status of the airport runway – balancing aircraft and drag use
Proposal for runway extension
GPS update
THAT the Alberni Valley Committee receives the Alberni Valley Airport Update.
8.
UNFINISHED BUSINESS
9.
IN-CAMERA
Motion to close the meeting to discuss matters relating to:
i.
Negotiations and related discussions respecting the proposed provision
of a Regional District service that are at their preliminary stages,
disclosure of which the Board considers could reasonably be expected
to harm the interests of the Regional District if they were held in public.
10.
RE-OPEN THE MEETING
11.
ADJOURN
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Alberni-Clayoquot Regional District
MINUTES OF THE ALBERNI VALLEY COMMITTEE MEETING
HELD ON TUESDAY, MAY 13, 2014, 1:30 PM
Regional District Board Room, 3008 Fifth Avenue, Port Alberni, BC
DIRECTORS
PRESENT:
Cindy Solda, Chair, City of Port Alberni
Mike Kokura, Electoral Area “B” (Beaufort)
Penny Cote, Electoral Area “D” (Sproat Lake)
John McNabb, Electoral Area “E” (Beaver Creek)
Lindsay Rodgers, Alternate Director, Electoral Area “F” (Cherry Creek)
Jack McLeman, Councillor, City of Port Alberni
John Jack, Councillor, Huu-ay-aht First Nation
REGRETS:
Wilfred Cootes, Councillor, Uchucklesaht Tribe Government
STAFF PRESENT:
Russell Dyson, Chief Administrative Officer
Andy Daniel, Manager of Environmental Services
Teri Fong, Manager of Finance
Wendy Thomson, Manager of Administrative Services
Mark Fortune, Airport Superintendent
1.
CALL TO ORDER
The Chairperson called the meeting to order at 1:30 pm.
The Chairperson recognized the meeting this afternoon is being held in the Tseshaht
First Nation and the Hupacasath First Nation Traditional Territories.
2.
APPROVAL OF AGENDA
MOVED:
SECONDED:
Director McNabb
Director Kokura
THAT the agenda be approved as circulated with the addition of the following
late items: Alberni Valley Bulldogs submission, Update on Alberni Valley Airport
and JetPro GPS/WAAS Proposal and Update on 3rd Avenue Recycling Building.
3.
CARRIED
ADOPTION OF MINUTES
a.
Alberni Valley & Bamfield Committee Meeting - February 11, 2014.
MOVED:
SECONDED:
Director Kokura
Director McNabb
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Alberni Valley Committee
Meeting Minutes – May 13/14
Page 2
THAT the minutes of the Alberni Valley & Bamfield Committee Meeting held on
February 11, 2014 be adopted.
4.
CARRIED
PETITIONS, DELEGATIONS & PRESENTATIONS
a.
Ron Paulson, Darren Deluca, Stefanie Weber, Adam Hayduk, Alberni Valley
Bulldogs Junior Society, regarding request for financial support.
Ron Paulson provided a brief history of the Alberni Valley Bulldogs and the Port Alberni
Junior Hockey Society. The Society has approached Port Alberni City Council with a
request for financial assistance. The Society is seeking advice and guidance from the
Alberni Valley Committee on ways of creating a meaningful relationship with the
Regional District and the AV Bulldogs up to and not exceeding the value of $25,000.00.
The Society discussed possible options whereby the team could provide an equivalent or
greater value in community capacity for important services within the region. Mr.
Paulson expressed the need for community support in order to keep the AV Bulldogs in
the community. Mr. Hayduk provided an overview of the social and economic benefits
the AV Bulldogs provides to the community. They are involved in various activities and
events including “Raise a Reader” and the schools program.
MOVED:
SECONDED:
Director McNabb
Director Kokura
THAT the Alberni Valley Committee direct staff and two Alberni Valley Directors to meet
with representatives of the AV Bulldogs Junior Hockey Society to investigate options and
develop a plan to support the AV Bulldogs and the AV Recycling Program.
CARRIED
The Chief Administrative Officer introduced two of the four students who will be
working for the 2014 Sproat Lake Marine Patrol Program, Courtenay McKay and Shayla
Frechette.
5.
CORRESPONDENCE FOR ACTION/INFORMATION
a.
REQUEST FOR FINANCIAL SUPPORT
Alberni Valley Chamber of Commerce, May 6, 2014 regarding request for
Financial Support for refurbishing of the ‘old’ Focal Point Sign.
MOVED:
SECONDED:
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Director Kokura
Director McNabb
Alberni Valley Committee
Meeting Minutes – May 13/14
Page 3
THAT the Alberni Valley Committee invite representatives of the AV Chamber of
Commerce to the next Alberni Valley Committee meeting to provide an overview of their
plans to refurbish the old focal point sign.
CARRIED
b.
PERMISSION REQUEST
Alberni Valley Regatta Association, April 14, 2014 regarding permission to use
the parking area at the Alberni Valley Regional Airport as overflow parking for
the Regatta Revival event on July 19 and 20, 2014.
MOVED:
SECONDED:
Director McNabb
Director Cote
THAT the Alberni Valley Committee recommend to the Alberni-Clayoquot Regional
District Board of Directors that permission be granted to the Alberni Valley Regatta
Association for use of the parking area at the Alberni Valley Regional Airport for vehicle
and boat trailer overflow parking on July 19th and 20th for the Regatta Revival event.
CARRIED
c.
REQUEST FOR REFERENDUM QUESTIONS
Ellen Chambers, March 2, 2014, regarding request for referendum questions.
(referred from March 12, 2014 Board of Directors Meeting)
MOVED:
SECONDED:
Director McLeman
Director Cote
THAT the correspondence from Ellen Chambers be received.
d.
Report on the 3rd Avenue Recycling Building – Late Item
MOVED:
SECONDED:
Director McNabb
Director Kokura
THAT the report on the 3rd Avenue Recycling building be received.
6.
CARRIED
CARRIED
REQUEST FOR DECISIONS & BYLAWS
a.
REQUEST FOR DECISION
AVLF Operations Contract RFP
MOVED:
SECONDED:
Director McNabb
Director McLeman
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Alberni Valley Committee
Meeting Minutes – May 13/14
Page 4
THAT the Alberni Valley Committee recommend that the Board of Directors approve the
Alberni Valley Landfill Operations Contract Request For Proposals (RFP) and direct staff
to advertise the RFP opportunity.
CARRIED
7.
REPORTS
a.
Update on GPS – Alberni Valley Airport – Mark Fortune
The Airport Superintendent provided an update on the proposed GPS/WAAS system
for the Alberni Valley Airport. He also provided an overview of the proposal received
by Jetpro for the GPS/WASS system at the AV Airport.
MOVED:
SECONED:
Director Kokura
Director McNabb
THAT the Alberni Valley Committee authorize staff to proceed with the Alberni Valley
Airport obstacle assessment and precision runway survey and develop a plan to
respond to the assessment and invite Coulson’s Group to the next Alberni Valley
Committee meeting to discuss the proposed runway extension.
CARRIED
10.
QUESTION PERIOD
11.
ADJOURN
MOVED:
SECONDED:
Director Kokura
Director McNabb
THAT this meeting be adjourned 2:43 pm.
CARRIED
Certified Correct:
_________________________________
Cindy N. Solda,
Chairperson
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________________________________
Russell Dyson,
Chief Administrative Officer
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3008 Fifth Avenue, Port Alberni, B.C. CANADA V9Y 2E3
Telephone (250) 720-2700 FAX: (250) 723-1327
REQUEST FOR DECISION
To:
Alberni Valley Committee
Russell Dyson, CAO
From:
Wendy Thomson, Manager of Administrative Services
Meeting Date:
June 17, 2014
Subject:
Alberni Valley Bulldogs Sponsorship Program
Recommendation:
That the Alberni Valley Committee endorse the Alberni Valley Bulldogs Sponsorship Program as
presented and recommend that the ACRD Board of Directors approve the program with the Alberni
Valley Bulldogs for the value of $24,925.00.
Desired Outcome:
To enter into a sponsorship program with the Alberni Valley Bulldogs.
Background:
At the direction of the Alberni Valley Committee staff met with the Alberni Valley Bulldogs to develop a
sponsorship program that supports the team financially while promoting Alberni Valley services
particularly recycling, environmental protection, MMBC and the Solid Waste Management Plan (SWMP)
initiatives.
The Bulldogs are seeking support from the ACRD in the order of $25,000 ($20,000 more than previous).
The proposal provides for equivalent value in terms of advertising, promotion and exposure of ACRD
programs and services. The team has prepared the attached outline of deliverables. The proposal
maximizes exposure and use of the brand and player availability to help deliver messaging. This will be
accomplished through in game activities and giveaways, premiere advertizing space in the multiplex,
exposure in the team program, website advertizing and messaging through the Bulldogs in schools
program.
The availability of players is limited throughout the season given their schedule and participation in
school. Therefore the program maximizes advertizing and promotional exposure. There is also an
opportunity to promote healthy choices and recognize our emergency services. Healthy choices will
enable the promotion of the farm plan, farmers market and eating local products. Emergency services
will enable us to celebrate the contributions of local emergency personnel and promote emergency
preparedness.
The coaching staff has expressed an interest in working with the community to provide players to help
with trails as a team building exercise – this request was received from the Carlson’s.
Members: City of Port Alberni, District of Ucluelet, District of Tofino, Yuułuʔiłʔatḥ Government, Huu-ay-aht First Nations, Uchucklesaht Tribe
Electoral Areas "A" (Bamfield), "B" (Beaufort), "C" (Long Beach), "D" (Sproat Lake), "E" (Beaver Creek) and "F" (Cherry Creek)
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Funding is available to meet this commitment with most of the funds from the AV Landfill budget.
The ACRD will be responsible for media production costs and photography for any of the advertising.
Bulldogs volunteers and coaching staff will be in attendance to discuss the proposal and answer any
questions at the meeting on Tuesday.
Time Requirements – Staff & Elected Officials:
Some staff time required to support the program.
Financial:
Funding is from the Alberni Valley Landfill advertising and school program budgets, the AV Emergency
Planning budget, and possibly the Regional Planning Agricultural initiatives budget. We will consult with
the various groups before utilizing their funds.
Submitted by: _______________________________________________________
Wendy Thomson, Manager of Administrative Services
Approved by:
_______________________________________________________
Russell Dyson, Chief Administrative Officer
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The Bulldogs organization was founded as a British Columbia Hockey League expansion franchise in Burnaby
in 1998. Following four seasons in Burnaby, the community of Port Alberni heavily pursued a team of their
own and after meeting and exceeding some lofty targets set by the BCHL, the franchise was relocated to the
Alberni Valley for the beginning of the 2002/03 season. In the summer of 2012, the Bulldogs became the
league’s fifth community-owned team when a non-profit group, the Port Alberni Junior Hockey Society, was
formed to purchase the team.
The team has enjoyed a great deal of success over the past five seasons, both on and off the ice. The Bulldogs
have won two Island Division Championships (2009/10, 2012/13) and appeared in the BCHL’s Conference
Finals in both those seasons. In that time, 25 Bulldogs players have moved on to play NCAA Division I Hockey
or have secured a scholarship to do so in the near future. Many others have gone on to play college and university hockey at other levels. In the franchise’s history, three players have been named the league’s Best Defenseman, three have won the Bob Fenton Trophy for Most Sportsmanlike Player, two have received the
Bruce Allison Memorial Trophy as Rookie of the Year and one was named the BCHL’s Most Valuable Player.
The Bulldogs pride themselves on creating a positive environment for young athletes to develop as hockey
players and as people. We have worked hard to bring character and commitment into our environment.
Players need character, a strong work ethic, and an understanding of what it takes to strive towards becoming a successful student athlete. A big part of developing as a hockey player is understanding the importance
of “community” and being active members in giving back. This season, Bulldogs players and personnel provide over 1100 hours in service time to our community.
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The Port Alberni Junior Hockey Society (PAJHS) was established in April 2012 ‘to promote civic pride and
community engagement by owning and operating a Junior A hockey team based in Port Alberni’ and that
Mission Statement fit well with the 3 Key Partnership and Sponsorship programs developed for the Alberni
Clayoquot Regional District.



Healthy Living
Recycling
Emergency Services
(September 2014)
(November 2014)
(February 2015)
Each of these 3 unique and distinct partner programs will receive:

One feature event/game day sponsorship
Total Sponsorship Value:
$3000
Including handouts, giveaways and in-game contesting and audience participation activations as requested

Ticket giveaways (50 per feature game)
Total Sponsorship Value:
$2175
Tickets work well for reward and recognition purposes with groups and organizations connected to these programs

Full page ad in the annual program
Total Sponsorship Value:
$2250
Total Sponsorship Value:
$1500
Each full page ad would have content specific to each of our 3 programs

Web feature position and link to ACRD content
This position is available for the full season. Program features and active links can be refreshed as needed
 The Bulldogs will also commit to 3 team appearances at ACRD events (Players, personnel and Mascot)
The AVB brand and player appearances will help promote the ACRD’s MMBC and SWMP education, advertising and promotions
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Additionally, the ACRD will receive:

4 wall panel advertising positions on the east Mezzanine. Each feature position will be up to 11’x11’ and
will present landscape/features of the Alberni Clayoquot Regional District with a logo and positioning
statement in support of a clean environment and a general recycling message.
Total Sponsorship Value:
$8000

Sponsor recognition of the "Bulldogs In School" Initiative featuring ACRD programs
Throughout the year, Bulldogs players visited 5 schools, twice a week from October through February
(approximately 150 school visits). Players take part as teachers' assistants, helping with reading, math, and
positively interacting with the students and will deliver messaging consistent with the 3 Key promotional areas identified, Recycling, Healthy Living and Emergency Services. The program will again feature Bulldogs/
ACRD Recycling training and the “Waste Free Lunch Challenge” concept. The “Waste Free Lunch Challenge”
was recognized by the NHL Green Program and by the BCHL. It is anticipated that Shaw Community Recycling
Tips segments will also again be part of the program.
Total Sponsorship Value:
$4000
Total Sponsorship Value:
$2000

Stair Messaging featuring the 3 R’s (2 Sets)

Recycling bins and pop up banner positioning at all Bulldogs home games (2 locations)
Total Sponsorship Value:
$2000
The ACRD is also invited to regularly provide content for our E-newsletter (distribution to over 700 households and Season Ticket Holders) and to provide messaging for distribution at events that the team is participating in including but not limited to:

Canada Day Parade

Annual Bulldogs Summer Hockey School

Raise A Reader ball hockey challenge

Dad’s Night Out

Professional Day Hockey Camps;

Association for Community Living and Pathways Visits

Christmas Winter Wonderland Skates

Community Living’s Guns & Hoses Fundraiser hockey game
ACRD Commitment:
$24,925
plus production & applicable taxes
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