The Columns - Colonial Country Club
Transcription
The Columns - Colonial Country Club
Est. 1936 September 2010 Events of Interest 2 Karaoke in the Terrace SEPTEMBER Room 3 Karaoke at the Pool 4-6 Roland Harper Match Play Championship 6 Labor Day 7 CLUB CLOSED 9 Ladies’ Luncheon Series with Carolyn Ann Raab of “The Bridge Boutique” 11 US Open Mixer 15 Young Member Social 17 CWGA Ladies Interclub 19 Mixed Foursome 21 CLTA Fall Brunch 23-24 CWGA Ryder Cup 25 Men’s Sneaks & Cleats 28-30 Maxwell Cup 30 Ladies’ Night Out with “Flirt Boutique” 5 Karaoke in the Terrace Room 5-7 CWGA Club Championship 10 Mixed Foursome Member-Guest OCTOBER 12 Course Closed 13 “90+ Rated Wines” Wine Dinner 14 Ladies’ Luncheon Series with Kevin Starnes of “Lillian Flowers” 15-17 Men’s Senior Club Championship 20 Ladies Pamper Party 20-23 Men’s Colonial Cup 20-21,23 Absentee Voting for Board of Governors 22 CWGA Special Guest Day 26 Young Member Social 27 ANNUAL MEETING 31 Halloween 2 Karaoke in the Terrace Room 4 Ladies’ Night Out with “Willow House” (formally Southern NOVEMBER Living Home) 5-7 Colonial Ryder Cup 7 Daylight saving time ends 12 Men’s Fall Guest Day 13 Men’s Member-Member Tournament 14 Mixed Foursome “Turkey Shoot” 17 Ladies’ Luncheon Series with Amy Goodson 25Thanksgiving Day Buffet The Columns of Colonial Country Club Football Season is Here! Celebrate before each game with Colonial's tailgating menu. Contact the Catering Office to place your order at (817) 927-4232 Colonial Country Club 2010-2011 Tailgating and To-Go Party Menu Homemade Smoked Slider Sandwiches A Dozen Sandwiches with 16 oz. of Kettle Style Potato Chips, with Eddy Southern Maid Barbecue Sauce Feeds 4-5ppl Chopped Brisket with Smoked Onion Sliders $27.00 Per Dozen Jalapeno Smoked Turkey Breast with Jack Cheese Sliders - $24.00 Per Dozen Smoked Tenderloin of Beef and Nathan's Sweet Pickle Sliders - $30.00 Per Dozen "Fourth Down and a Yard to Go!!" 3 Foot Long Submarine Sandwiches with 24 oz. of Kettle Style Potato Chips Individually Sliced and Accompanied with Louisiana Hot Sauce - Feeds 12ppl Italian Sub Sandwich: Salami, Pepperoni, Ham, Cappicola, Provolone Cheese, Mozzarella Cheese, Lettuce, Tomato, Italian Dressing and Parmesan. - $75.00 Per Yard Smoked Turkey Club Sub Sandwich: Mounds of House Smoked Turkey, Smoked Bacon, Lettuce, Tomato, Mayo, American and Swiss Cheeses. $60.00 Per Yard Homemade Colonial Barbecue with Sauce, 3 Sides, Rolls and Condiments Condiments Include: Dill Pickles, Sliced Jalapenos, Sliced Tomatoes and Sliced Onions House Smoked Brisket $96.00 Smoked Sausage $84.00 Barbecued St. Louis Style Pork Ribs $102.00 Grilled Chicken $90.00 Sides Include Baked Beans, Potato Salad, Cole Slaw, Fruit Salad, Macaroni Salad, Pole Beans, Ala Carte Salads are $6.00 per Pound Ala Carte Cookies are $15.00 per Dozen All Tailgate Catering will be Accompanied with Disposable Plates, Disposable Cutlery, Napkins and Wet Wipe Towelettes Tailgating Catering Requires 48 Hours Notice Prices do not Include Tax TCU HOME SCHEDULE: 9/4 vs. Oregon State *This game is held at Cowboys Stadium 9/11 vs. Tennessee Tech 9/18 vs. Baylor University 10/9 vs. Wyoming 10/16 vs. BYU 10/23 vs. Air Force (Homecoming) 11/13 vs. San Diego St. 6:45 PM 6:00 PM 3:30 PM 2:30 PM 3:00 PM 7:00 PM 3:00 PM *Shuttle buses will be available to and from each TCU home game again this year. Members and their accompanied guests are required to wear wristbands, which are available at the Front Desk during regular business hours. Member may request as many wristbands as needed. Mark your Calendar Thanksgiving Thursday, November 25 Reservations available at 11:00 AM, 11:30 AM, 1:00 PM & 1:30 PM in the South Wing and Terrace Room and 12:00 PM in the Cork Room $34.95++ Adults; $17.95++ Children 4-12 years old Children 3 and under are complimentary Santa Brunch Sunday, December 5with Santa and Mrs. Claus Toys for Tots Drive Friday, November 26 through Friday, December 12 Bring a new, unwrapped toy Colonial Country Club named a Five Star Platinum Club of America The Platinum Clubs of America are recognized for exceptional service and standards in the following areas: Quality of Membership, Tradition and Culture, Amenities, Governance, Quality of Management and Staff. Colonial is one of five clubs in Texas to receive this prestigious award. Elegant, Classical, Timeless, Superb Craftsmanship will describe your dream home when built by the Fred Parker Company. When working with Ron and Fred Parker you’ll discover that the consistent, meticulous care, that is the company’s trademark, will be realized regardless of the style or size of the design. The legacy of the company is built on two generations of builders, with a combined total of over 90 years experience. They are devoted to their clients and to building homes that create an environment that reflects the way they want to live. If you love your present home and location, they can make it better with renovations or additions done with the same commitment to quality. The Fred Parker Company offers the very best in custom building and remodeling. RODGERS ORNAMENTAL IRON CO. PRIEST EXCAVATING Around the Club with Michael Lawrence, General Manager & COO [email protected] We’ve got some great news for all Members this month! All BUFFET prices will be REDUCED 20% effective September 1! This includes Pasta Night on Tuesdays…Chicken Night on Wednesdays…Fried Catfish on Fridays…and even the Breakfast Buffet on Sundays! And, each will have the same great options and quality. Bring the entire family for an incredible value! All during August, there was an incredible interest from members who wanted to take up the opportunity to ride one of the Colonial-sponsored buses to the TCU vs. Oregon State season opener at Cowboys Stadium, and as of this writing, there are three buses going at the very reasonable cost of $20 per person. We were initially uncertain as to whether we could fill just one bus, but clearly, Colonial members want to cheer on the Frogs! We want to thank the Entertainment Committee, chaired by Dr. Lee Anderson, for the suggestion, and also Alexis Groesch, Special Events Manager, for making it happen for the membership. On the Golf Enhancement side…Dow Finsterwald, Jr. and his team of Golf Professionals are hard at work to ensure your Colonial golf experience is the best possible at all levels. For example, Dow has implemented a GOLF MANAGER-ON-DUTY (MOD) CHECKLIST. The purpose is to ensure all standards of the golf operation are being checked regularly by a Golf Professional. There is a morning and afternoon physical walk-through (and drive-through) of the golf operation and course by either Dow, Alicia, Matt or Cody. Each standard is evaluated. If there is something requiring attention from another department, it is noted and action taken by Dow or myself. There are many, many Golf Enhancement standards our members may not even realize we are working hard to maintain… Here are just a few of the areas Dow’s team is inspecting for you twice daily: Bag Drop…two-way radios…guest tags…podium stocked with supplies…Bag Room…push carts…plenty of scorecards, pencils, etc…First Tee…Starter Shack…staff uniforms and appearance everywhere…ice chests…cleanliness everywhere…trash cans…toiletries and facilities…Driving Range…caddies, balls, bag stands, club washers, etc…Golf Carts…neatly staged…cleaned, towels, sand bottles…clean ice chests with water…Pro Shop…cleaned… neatly stocked…counter area neat… And most importantly, that staff is welcoming and ready to give our members friendly and professional service! If you would like more detail (and there’s plenty of that) just ask one of the pros to show you the MOD book, which is kept at the Pro Shop Front Desk. Another Golf Enhancement program Dow and his team is working with the Golf Committee and Chairman Melvin Haas on the initiative to add an internet tee-time reservation system. The program, being researched, vetted and reference- checked has been developed by “NetCaddy” and will interface with our accounting and website systems. Alexis Groesch, with her extensive knowledge and experience with our website, and Harry Leventhal on the accounting side, are helping Dow answer the many questions the Golf Committee has asked management to resolve. We should have more information on this initiative over the next several months, but we ask that if you have had an experience with an automated tee-time system with another club, we would love to hear about it. Management and the Golf Committee will carefully evaluate and consider all issues and concerns before a recommendation is made to the Board. Justin Zavala, in his role as Colonial’s Manager of Personal Training, is very busy working with Rebecca Slemmons to implement new personal training programs that add value to being a Colonial member… In just a short while, Justin has begun a reach-out program to all new Colonial members, encouraging them to discover several personal training and group exercise programs that have been recently added. Justin has made it a daily goal to call new members to inform them of our complimentary fitness orientation, and the many personal training services and group exercise classes we currently offer, and that we offer new in the fall. Feedback for this personal touch has been very positive. And lastly, I would like to remind our membership of the people value we have in Bill Ward and his team of in-house construction and engineering professionals. Without the wealth of experience and expertise of Bill and his guys, the Club would have literally spent $40,000 to $60,000 more in the renovation of the 19th Hole. Without exception, members have appreciated and are proud of the new updated look… With Bill and his team’s expertise, the membership saved – designer 124 fees…jobber costs…sub-contractor mark-ups…and time, lots of time. Here are some specifics of how your staff talents contributed to this project… Robert Antis, whom the club has sent to several certification classes for HVAC, electrical systems and refrigeration applications was responsible for the retrofitting of all lighting units…equipment installations…and allaround general construction tasks. Robert is easily the most polite, willing and energetic young men I have ever worked with. Mark Beverly aided Robert and Bill with literally every step of the project…in a very quiet and modest manner, Mark has brought to Colonial a wealth of expertise in carpentry, general repair and remodeling – valuable assets in a building erected 55 years ago. Tommy Allen and Charlie Smith are our full-time painters who do much, much more than just paint (as if that was not enough!). Tommy and Charlie helped with the replacement of ceiling tiles… re-varnishing all wood surfaces…cabinetry work and install…wall resurfacing and restoration…and more. And while Robert, Mark, Tommy and Charlie were “having all the fun” in the 19th Hole, 16-year employee Tommy Stewart was keeping the rest of the maintenance projects for the Clubhouse at bay! We must also thank Clubhouse Manager, Markus Rentzing, who was instrumental in negotiating added value and better prices for the televisions, sound system, bar equipment, and the “kegerators” and refrigeration units. If you would like to see construction pictures throughout the renovation process, check out the website…Alexis Groesch has posted many great pictures showing the demolition and restoration. House Committee Chair Rob Doby shares our pride that this project was completed on-time and onbudget…management wishes to thanks Mr. Doby and the members of the House Committee, and the Board of Governors, for their insight, assistance and support of this project. www.colonialfw.com 3 Around the Club 2009-2010 BOARD OF GOVERNORS Officers President...................................Jeffrey A. Moten Vice President........................ Chris W. Stenholm Vice President........................... Wesley R. Turner Secretary....................................John W. McNey Treasurer............................... Melvin R. Haas, Jr. Board Members John E. Anderson Dr. Lee S. Anderson Alexander D. Armstrong John K. Cockrell Logan Dickinson Robert M. Doby, III Tim S. Kilpatrick Martha V. “Marty” Leonard Scott Mahaffey Michael R. Thomas, Jr. Staff General Manager & COO...... Michael Lawrence Director of Catering..........................Julie Brauer Director of HR..............................Celeste Cathey Director of Club Relations........Rita Eatherly, CMP Golf Course Superintendent....Scott Ebers, CGCS Golf Professional.........Dow Finsterwald Jr., PGA Special Events Manager............... Alexis Groesch Controller.......................... Harry Leventhal, CPA Executive Chef.........................Michael Morabito Clubhouse Manager................. Markus Rentzing Tournament Director........................... Peter Ripa Director of Restaurants................ Frank Scarpello Facilities Director.................................. Bill Ward Director of Tennis............... Matt Watson, USTPA Fitness & Wellness Director.... Rebecca Slemmons Editor Alexis Groesch Main Telephone Number 817.927.4200 FAX Number 817.926.0118 In Memoriam The Board of Governors, members, and staff of Colonial Country Club extend their sincerest sympathy to the family of: Verna C. Williams 4 www.colonialfw.com Welcome... Please join us in welcoming the following New Members and their families to Colonial Country Club. JULY 2010 Social Wade A. Barrow (Brooke) Attorney, Law Offices of Steven C. Laird James (5); Charles (2) Resident Kevin E. Gregory (Michelle) Managing Partner, Sungard Consulting Services Payne (3); Kyle (21); Amanda (24) Social Robert W. Price (Angela) Self Employed, Sales Sarah (13); Robbie (10); Andrea (8) Resident Ted D. Samples (Madeline) Retired, VP Special Mission Programs Lockheed-Martin Resident James P. Hendricks (Lorie) Social James M. CEO-President, JIMCO Schlossnagle Sales & Mfg. (Kami) Head Baseball Coach / Resident William D. Hester TCU (Elizabeth) Jackson (10); Partner, Strategic Employee Kathleen (9) Benefit Services Resident John A. Seidenstein Social Jr. Markus Kypreos (Mary) (Veronica) Partner, Law Firm KP Director of National Sales, ATT Resident Allen A. Meyer (Linda) Elise (8) Retired, Chairman & CEO Resident Co. Dr. Lamar E. Smith Resident Jr. Paul R. “Trey” Penny III (Beverly) (Gloria) President, Texas Asst. Vice President, Wesleyan University American National Bank of Texas Paul, IV (2) Turf Talk with Scott Ebers, CGCS, Golf Course Superintendent [email protected] As I reviewed last year’s September article, it occurred to me that really hot weather is not good for a person’s mental stability… I was clearly addled by the heat when I wrote this. However, it is currently 105 and I am tasked with writing another newsletter article, so I am going to give it to you again…with my apologies. I think of September and March as bracketing the three major seasons on the golf course: the good, the bad, and the ugly (play Sergio Leone music here). March through September contains the hardest work and the longest hours. In March, we are ramping up for spring, which always brings a steady increase in hours and effort to get the golf course “filled in.” Fertilizer fills the air and sod trucks begin arriving as we strive to repair any of the Bermudagrass that did not make the winter (this year, it was a lot!). March also ushers in the spring member golf season, followed by the Crowne Plaza Invitational preparation, and eventually, the tournament itself. March through May completes the “bad,” and it’s not really bad, it’s just a lot of work over a long period of time. What comes next is ugly. After the last ounce of adrenaline is drained out of our bodies by the final day of the tournament, we get to wake up the following Monday and fight through the toughest single week of the year, post tournament week where we tear down the tournament infrastructure, put up all the fans, aerify almost everything in sight, and try to put it back together again for the weekend. But of course, that is just one week of ugly... we might call that week “wake up in the morning unattractive leaning strongly towards ugly but hopefully temporary.” What follows is truly ugly, the summer bentgrass season where we slog through three months of hot and sunny, hot and wet, hot and dry, and sometimes if we are truly cursed - hot, wet, dry and sunny all in one day! This is the truly ugly, and every summer is ugly with bentgrass, even on a relatively cool summer like 2007, which was more pet bulldog ugly - if it’s your dog you can convince yourself it’s more cute than ugly, but that still don’t make it purdy. (Please don’t send me cute pictures of your bulldog!) The weather in September is transitional… from ugly to good. The first part of the month is a lot like summer, and I am sure we all remember Labor Day weekends in the 100’s. Inevitably, however, we are saying goodbye to summer and hello to fall. Sometime in September, the first good, sweet, clean, cold front makes its way down through the heartland, and we go from 100 to 85 degrees for a high temperature and even better, the low goes from a sultry 80 to a crisp 62 degrees. Suddenly we live in the land of the “good.” If you happen to be out on the course on such a morning and you hear singing or yelling, do not be alarmed, it’s just me ushering in the, “I can start breathing again season,” closely followed by the, “Hey this job can be kind of fun season” which often lasts through the dead of winter up until March, when we begin the, well…you know. So… here’s to the arrival of the “good,” may it find us early in September and hang around for a long, glorious fall season. How do we know our students will make history? We have faith. We also have a comprehensive liberal arts curriculum that thoroughly prepares students for college - and the biggest test of all: life. Kindergarten Coffee Thursday, October 7 9:45-11:45 a.m. PK-Grade 12 Admissions Open House Tuesday, October 26 6-7:30 p.m. PK-12. All faiths welcome. Learning beyond books. Caring beyond words. Faith above all.® 3AINTS#IRCLEs&ORT7ORTH4EXAS sWWWASESFTWORG Please visit us at the Private School Preview Sunday, October 3, 2-4 p.m., TCU www.colonialfw.com 5 In Full Swing with Dow Finsterwald, Jr., Head Golf Professional [email protected] I feel certain the 100 degree days are behind us… that is if the national weather service’s 125 years of record-keeping is correct. I also know the green aerification will be over after this month, we will have a new selection of fall and winter apparel in the golf shop, and last but not least, our member tournaments pick back up. With the arrival of fall, the average temperature drops seven degrees. This usually means the greens will start to firm up after the green aerification on September 14 (if all goes as planned). With firmer greens, the course plays like it was meant to play; shots hit out of the rough or not hit solidly will not stop on the greens. Also, with the closely mown areas behind several greens, you may have a tough chip to save your par. This has been a tough summer and as I write this article, the lows have been around 82 degrees and the highs around 102 degrees. Hopefully, we will get a break come the middle of September which will help the recovery of the Bentgrass greens. September is the month most of our fall apparel arrives. Alicia has picked out some wonderful items for the ladies since her arrival and this fall will be no different. The overwhelming success of our women’s apparel sales is a result of Alicia’s keen sense of what lady golfers love to wear. As far as men’s apparel, I have tried to listen to what the Members want, while keeping up with trends in the PGA magazine, and annually attending the merchandising show in Orlando. This fall you will continue to see plenty of technical fabrics (yeah, no ironing), new styles of shoes from Foot Joy and Adidas, and plenty of outerwear from Zero Restriction and Sun Mountain. This month gets under way with the Roland Harper Match Play Championship September 4 – 6. This is the only match play tournament of the year for the men and winners from each flight will qualify for the Maxwell Cup at Colonial September 28-30. We are limiting the field to 48 players so sign up ASAP. We are also hosting the U.S.G.A. Senior Amateur qualifying on September 13, so the golf course will be closed Tuesday, September 14. We in the golf shop really look forward to a fall packed with great weather and spirited competition. 2010 Fort Worth Junior Golf Championship July 22, 2010 Two-time Winner: Kolton Crawford 3000 White Settlement Road Fort Worth 817-336-0885 6 www.colonialfw.com Ladies on the Links with Jerry Wilkins September should be an exciting month, with cooler weather to look forward to and a great schedule planned. This month’s Play Days: Friday, September 3 Friday, September 10 Friday, September 17 Friday, September 24 9:00 AM Shotgun 9:00 AM Shotgun 9:00 AM Shotgun 9:00 AM Shotgun A special “Thank you” to Jo Ann Edwards for the great photos we have this year! We have many more pictures on the Bulletin Board in the Ladies’ Locker Room. Be sure to keep smiling. . .you never know when Jo Ann is clicking away! On September 23-24 (the tournament all of us love) is the Ryder Cup, with a 9:00 AM shotgun start. 2139Lunch and team awards will be given immediately following play on Friday, September 24. Sign up in the Ladies’ Locker Room and find out if you will be a “Yellow Rose” or “Bluebonnet.” Be ready to have a great time. Member-Guest Colonial Cup What a wonderful job Brenda Sherwood and her committee; Melinda Bronstad, Belinda Minter and Muriel Simpson, did with this year’s Member-Guest Colonial Cup. The weather was not very nice to us, but everyone improvised and the tournament turned out to be a huge success. Thanks for the great time! The winners: Overall Gross Brenda Sherwood and Debbie Driskell Championship Flight 3rd Patty Garsek and Janet Green Overall Net Shirley Turner and Debbie Marjinak First Flight 1st Sharyn Bailey and Beverly Daniels Championship Flight 1st Belinda Minter and Doris Baker First Flight 2nd Dallas Pipes and Judy Parnell Championship Flight 2nd Kendal Perryman and Sylvia Andrews First Flight 3rd Glenda Christopher and Paula Fultz www.colonialfw.com 7 Offering high quality craftsmanship and exceptional customer service at a great value. Glendarroch Homes believes in a hands-on approach, personally supervising every phase of construction with an unparalleled attention to detail. Glendarroch Homes personalizes each new construction or remodeling experience, ensuring that the client’s dreams are turned into reality and the end result is a breathtaking www.glendarrochhomes.com custom home and a satisfied customer. Understanding customer’s [email protected] needs, superb construction quality and craftsmanship, industry 817. 966. 9751 knowledge, energy efficient designs, and builder availability all combine to meet the company’s primary mission: A Satisfied Customer. Fort Worth Dream Home Remodel – 3760 Country Club Circle Come explore how Glendarroch Homes completely renovated a 1939 Colonial style house with the latest building techniques, added over 4,000 square feet, and still maintained the traditional Colonial style. Open for viewing September 2010. Food for Thought NEWS FROM THE TERRACE ROOM… DO YOU HAVE A SEPTEMBER BIRTHDAY? MARK YOUR CALENDAR Wednesday, October 13 6:30 PM Celebrate your September birthday with us on Thursday, Friday or Saturday Night in the Terrace Room and receive a complimentary entrée with the purchase of another entrée of equal or greater value. Please call the Front Desk at 817-927-4200 to make your reservations. Offer limited to member and member’s spouse. PARENTS’ NIGHT OUT… Join us for Parents’ Night Out on Saturday, September 11 and September 25. Enjoy our à la carte menu while your kids enjoy their own kid-foods, games, movies, video games on site, while you dine. We’ll watch and entertain your kids (ages 5 & up) for just $10++ per child while you have some great food and wine in a relaxed atmosphere. Call 817.927.4200 to make reservations for dinner and child care. KARAOKE NIGHT…. We are giving you plenty of time to get those vocal cords warmed up! Join us on Thursday, November 4 for a special Karaoke Night in conjunction with “No Racquets, No Jackets”. Remember, we offer complimentary nursery service in our regular on-site nursery, for children ages 6 months through 7 years, for any member dining in the Terrace Room Thursday, Friday or Saturday evenings. FAIRWAY LOUNGE APPETIZER MENU… Tuesday – Saturday / 5:00-8:00 PM Come see what everyone is talking about. This menu is also available on our 18th Deck venue. LATE NIGHT HAPPY HOUR… Fridays and Saturdays – Fairway Lounge 10:00 PM-1:00 AM Half-price well liquor, wine and beer Also, don’t forget our Regular Happy Hour in the Fairway Lounge, TuesdayFriday, 4:30-6:30 PM Business Casual is the accepted dress for the Terrace Room and Fairway Lounge. “90+ pt Wines from Around the World” Dinner $36.95++/person Passing Pierre Sparr Marquis de Perlade (Sparkling), 90pts wine and spirits 1st course: New Zealand themed Crossings Sav Blanc, 90pts wine and spirits nd 2 course: French themed Hob Nob Pinot Noir, 92pts Cheers magazine 3rd course Spain themed Cruz de Alba Crianza, 90pts wine advocate th 4 course domestic themed Kunde Reserve Zinfandel, 92pts wine spectator Starting In October! Our littlest members will enjoy Colonial’s favorite Balloon Artist Al Curlett once a month on Saturday’s. Watch for more information. www.colonialfw.com 9 Connections with Rebecca Slemmons, Director of Fitness & Wellness [email protected] We have been very busy at the Fitness Center over the summer! I would like to share with you some of the new programs and services we are putting into place to enhance your experience. If you are new to our family, be on the lookout for a welcome call from Justin Zavala, Manager of Personal Training. These calls are meant to introduce our fitness staff and tell you personally all of the programs and services you have available to you at the Fitness Center. To assist you with finding just the right personal trainer, we will have a Trainer Bio Book at the Fitness Center so you can read about all of the qualifications and certifications each trainer holds as well as any specific areas they are certified in. Lastly, we are in the process of visiting other fitness centers in the area for some comparative shopping. These visits will be very important as we work to strengthen our own health and wellness programming here at the club. The implementation of new member welcome calls and trainer bio books are just a sampling of all of the new service enhancements you can expect from your Fitness Staff. The comparative shopping will help keep us current and on the cutting edge for fitness and programs. We look forward to seeing you at the fitness center. The Colonial Performance Academy is also in full swing with a new fall workshop series and some new health and wellness options on the golf course. Be on the lookout in the fall for our new CartPath cards. These cards, designed by CPA Faculty Brad Davis and Amy Goodson, will offer stretching techniques before and after your game as well as nutritional suggestions to help you stay focused out on the course. CPA is also helping us to fulfill our goal for Specialty Training Services, including: Pilates Reformer, yoga and sports specific agility training for youth and teens to name a few. CPA Fall Workshop Series Tuesday, September 21 - Airrosti Rehab Sports Specific Injury Prevention Tuesday, October 12 Amy Goodson, RD Eating Healthy in a Fast Paced World The nursery has been very busy this summer! We had a great time with Kelev the police dog, making our own stuffed animals with Noah’s Ark and ceramics with Mrs. Roberson as part of our Colonial Kids Corner special event series. Look for our regular monthly events that are returning in September. Group Exercise Beginning Tuesday, September 7, all Group Exercise classes will be back in the Group Exercise Studio. Justin Zavala, Manager of Personal Training TRX Group Training is here! What is TRX Suspension Training? TRX Suspension Training is a new way to work out that utilizes bodyweight to develop strength, balance, flexibility, mobility and core stability simultaneously. The TRX is a performance training tool that leverages gravity and the user’s own body weight to enable hundreds of exercises for every fitness goal. This training format offers benefits for people of all fitness levels (pro athletes to seniors) because the user precisely controls the resistance by adjusting body position and body angle. Achieve peak physical fitness with TRX Suspension Training! TRX Group Training Sessions now available Mondays, Wednesdays, Fridays: 6:00 – 7:00AM 9:30 – 10:30AM Wednesdays: 10 www.colonialfw.com Fitness Center Hours of Operation Monday Tuesday – Thursday Friday Saturday Sunday 5:30 AM-12:00 PM 8:15 AM-8:00 PM 5:30 AM-7:00 PM 8:00 AM-6:00 PM 10:00 AM-6:00 PM Nursery Hours of Operation Monday Tuesday–Thursday Friday and Saturday Sunday CLOSED 8:15 AM–9:00 PM 8:15 AM–11:00 PM 11:00 AM–8:00 PM New Group Exercise Format Monday NEW 6:00-7:00 AMTRX 9:30-10:30 AM Dynamic Training NEW Tuesday 8:30 – 9:15 AM Body Fusion 9:15-10:00 AM Zumba 10:00 – 11:00 AM Gentle Yoga/Tai Chi Level 1 5:30 – 6:30 PM Iyengar Yoga Wednesday NEW 6:00-7:00 AMTRX 6:15 – 7:00 AM AM Extreme 8:30 – 9:30 AM Cardio Party 9:30 – 10:30 AMTRX NEW Noon – 1:00 PM Mat Pilates Thursday 8:30 – 9:15AM Body Fusion 9:15-10:00 AM Zumba 10:00 – 11:00 AM Gentle Yoga/Tai Chi Level 2 5:30 – 6:30 PM Flow Yoga Friday NEW 6:00 – 7:00 AMTRX 6:15 – 7:00 AM AM Extreme 8:30 – 9:30 AM Cardio Party 9:30 – 10:30 AM Dynamic Training NEW Personal Training •$35/hour •$25/ ½ hour •$240 (8 sessions monthly) *2 person workout - $200/person for 1 month (8 sessions) Personal Training I would like to introduce new Personal Trainer & Group Exercise instructor Laura Wells. Laura has been performing personal training sessions and leading group exercise classes for 15 years! She holds numerous national fitness certifications, and has experience training all fitness levels. Laura will be teaching StrikeZone on Mondays and Fridays from 9:30 -10:30AM. Net News with Matt Watson, USPTA Director of Tennis [email protected] September means the start of league tennis and great tennis weather! USTA play begins Friday, September 10 and Interclub begins Tuesday, September 14. If you are interested in playing on the outdoor courts on either Tuesdays or Fridays, please check with the tennis shop for availability. We will have seven teams playing at Colonial this season: (1) 2.5 team, (1) 3.0 team, (2) 3.5 teams, and (3) 4.0 teams. us in the Clubhouse to watch the Men’s semifinals. The cost will be $15/person and we will be providing light snacks with a member sign bar. Please check back with the tennis shop for more information or to sign up. Tennis Tip: As the fall competitive season approaches, this is a great time to get some tips on how to improve your game by observing your opponent. Here are 10 ways: (1) Analyze the warm up – analyze the hit, the grips used, the footwork and the comfort level on different shots. (2) Study the stance on the return of serve – this can give away what shot they plan to hit to start the point (i.e. forehand or backhand). (3) Avoid the power zone – determine where they like the ball (high, low, forehand, backhand, etc.) and then keep it away from those areas. (4) Check out the movement and footwork – if they are quick, hit behind them; if they are slow, hit away from them. (5) Anticipate opportunities after analyzing weaknesses – look to move into the court when hitting a ball to your opponent’s weak side. (6) Keep mental statistics – determine patterns your opponent has in certain situations. Do they hit passing shots crosscourt? Do they lob off the backhand often? Typically, you will see certain shots more than others. Remember these and anticipate! (7) Place blame in the right place – for example, if you attack the net and get passed, ask yourself why instead of telling yourself you aren’t going to come in again. (8) Have you seen everything they have – early in the match make sure to move your shots around, adjust depth and pace and determine what works and what doesn’t. (9) Hide your weaknesses at all costs – be willing to adjust your strategy if your game isn’t working. You don’t always have to outplay your opponent, rather OUTTHINK your opponent! (10) Read your opponent like a book – read your opponent between points. Are they tired? Are they down on themselves? Do they look nervous? If they are rushing you, don’t let them. Take care of your own needs first and always keep an eye on them. The following is our Interclub schedule for the Fall: Thank you to everyone who participated in the CLTA Fall Kickoff event and the CPA Workshop on Tuesday, August 31. We had a great turnout and thank you to Randall Hunt for stopping by to visit with all of us regarding the Bionetics program for tennis. This should prove to be very helpful to all those who participate and want to improve their game. If you are interested in increasing your serve speed, making your body more efficient for tennis, extending the life of your body for tennis, or how to prevent and recover from the most common tennis injuries then set up an appointment with Randall to get more information. We will be having a U.S. Open Mixer on Saturday, September 11 at 11:00 AM. That Saturday is known as SUPER SATURDAY (both Men’s semifinals and the Women’s Final are played that day) and we want to make it a Super Fun Saturday on the courts. We will be playing tennis from 11:00 AM-1:00 PM and then those who wish to stay can join Look for “Kids Korner” on page 14. September 14: September 21: September 28: October 5: October 12: October 19: October 26: November 2: November 9: November 16: vs Ridglea Bye vs Mira Vista vs Shady Oaks vs River Crest vs Ridglea Bye vs Mira Vista vs Shady Oaks vs River Crest THE END OF SEASON INTERCLUB LUNCHEON WILL BE AT SHADY OAKS AT 12:00 PM ON NOV. 16 FALL ADULT SCHEDULE: Open Drills (3.0-4.0 Men & Women) Wednesdays 6:30-8:00PM Ladies Drills (3.0-4.0 NTRP) Fridays 12:00-1:30PM (Indoors) Limited to 12 Open Drills Saturdays Limited to 12 (3.0-4.5 Men & Women) 9:00-10:30AM Mens Flex Singles (3.0-3.5 Men) Flexible FlexibleStarts in October As a reminder, please call to sign up for any of the drill groups www.colonialfw.com 11 Mark Your Calendars with Alexis Groesch, Special Events Manager [email protected] I have lived in Texas almost all my life, so I know we really don’t have a “fall” season, but the weather definitely does get cooler and we do have football! What more do you need? Speaking of football, we will continue to offer our Members shuttle service to and from the TCU home games (note the home schedule on the front cover). Members and their guests will again be asked to wear their purple wristbands in order to ride the buses. This ensures exclusivity for our members and their invited guests. Wristbands are available at the Front Desk during regular business hours. Members may request as many wristbands as needed. This month, we will mark the end of summer with the closing of the pool season. It’s a bitter sweet end to the hot summer days. Make plans to celebrate with us one last time at our Labor Day Celebration on Monday, September 6 from 10:00 AM – 9:00 PM. We will have a great buffet (adults are $10++ and children 4-12 yrs. old are $7++) available from 12:00-6:00 PM, with a DJ spinning a few tunes from 12:00-4:00 PM. Bring the entire family out for one more hot summer day by the pool. There will be an additional $5 fee for all guests. We have had such a great response to our CPA (Colonial Performance Academy) workshops, that Rebecca Slemmons, our Director of Fitness and Wellness has worked with the faculty to schedule a few more! On Tuesday, September 21, the topic is “Injury Prevention.” On Tuesday, October 12, CPA dietician Amy Goodson will host a discussion on “Eating Healthy in a Fast Paced World.” Both of these workshops are open to all Members and are complimentary. To sign up, visit us online or contact the Front Desk. Another favorite among our Members is Karaoke in the Terrace Room. As you know, this is held on the first Thursday of each month and is definitely a great time. This month, Karaoke will be held on Thursday, September 2. We hope you will be able to come and join us. What woman doesn’t love to shop? Mark your calendar to attend this month’s Ladies’ Luncheon Series on Thursday, September 9 from 11:30 AM – 1:00 PM with Carolyn Ann Raab of the “Bridge Boutique” to show her new fall line. Also, make plans to attend the upcoming luncheons with Kevin Starnes, of “Lillian Flowers” on Thursday, October 14. Mr. Starnes is here to share new ideas for decorating our homes for the holidays. And while we are talking about the holidays. . . Please note the special date for our November luncheon. Join Amy Goodson on Wednesday, November 17 for a special luncheon “Enjoying the holidays and still keeping our girlish figures.” I am very excited about each of these luncheons and look forward to seeing you there. For reservations, visit us online at www.colonialfw.com and click on the event calendar or stop by the Front Desk. While we are talking about shopping, ladies, join some of your fellow members for a special “Ladies’ Night Out” event on Thursday, September 30 from 6:30-8:30 PM with Flirt Boutique on Camp Bowie. 12 www.colonialfw.com Come enjoy a cocktail with your friends and see highlights from the fall lines. Need a little pampering? Join us on Thursday, October 20 for a special “Pamper Party.” Enjoy a beverage with your fellow members while you get a manicure or pedicure, or relax with a nice massage. This is sure to be a popular event, so be sure to make your reservations early! Finally, before we learn some great holiday decorating tips, come see some great decorative pieces for your home from Willow House (formerly Southern Living at Home) on Thursday, November 4. Come “travel around the world” at our next wine dinner on Wednesday, October 13 featuring all wines with a 90+ rating. This four course dinner will start out with the Pierre Sparr Marquis de Perlade (90, Wine & Spirits), Crossing Sauvignon Blanc from New Zealand (90, Wine & Spirits), Hob Nob Pinot Noir from France (92, Cheers Magazine), Cruz de Alba Ciranza from Spain (90, Wine Advocate), and Kunde Reserve Zinfandel from California (92, Wine Spectator). Visit our website at www.colonialfw.com for reservations or stop by the Front Desk. DATE CHANGES: We have changed the date for our next two Young Member Socials. This month’s will be held on Wednesday, September 15 from 6:00-7:30 PM in the Terrace Room. Chef Morabito will put together a special tasting of some featured items on the Terrace Room menu for you to enjoy. Our October social will be held Tuesday, October 26. Be sure to watch for more information on this event! It’s never too early to make your holiday plans! Join us for Thanksgiving on Thursday, November 25 with reservations available at 11:00 AM, 11:30 AM, 1:00 PM and 1:30 PM in the South Wing and Terrace Room and 12:00 PM in the Cork Room. The cost is $34.95++ for adults and $17.95++ for children 4-12 years old. Children 3 and under are complimentary. Santa and Mrs. Claus will be here on Sunday, December 5 for our annual Santa Brunch and they are bringing with them some Marines from Toys for Tots to support this year’s campaign. We will be collecting new, unwrapped toys starting Friday, November 26 through Friday, December 12. Finally, we are in the very early stages of planning this year’s New Year’s Eve event, but we have confirmed the band Mars Hill as this year’s entertainment. They are a great band that can play anything from swing to country to current music we are listening to on the radio. Be sure to watch for more information on the website and throughout the Clubhouse. There are many other events in the planning stages, including several for next year commemorating the 75th Anniversary of Colonial Country Club; as always if you would like to see something happen 1429here, please let me know. The Entertainment Committee and I are always putting together lists of ideas and suggestions we receive from the Membership. I look forward to seeing you around the Club. September2010 SUNday MoNday Tuesday Wednesday Thursday 1 Friday 2 GRILL NIGHT Plantation Buffet Cork Room Terrace Room Closed Cork Room Karaoke Night Terrace Room 7:00-9:00 PM Birthday Night Terrace Room 11:00 AM-10:00 PM 6:00-9:00 PM 5 6 LABOR DAY Limited Operations 7 CLUB CLOSED Pool Closed for the Season 8 Plantation Buffet Cork Room Terrace Room Closed 9 Ladies Luncheon Caroline Raab of “The Bridge Boutique” GRILL NIGHT Cork Room Birthday Night Terrace Room 11:00 AM-10:00 PM 6:00-9:00 PM 12 13 14 Pasta Night CLUB CLOSED Cork Room Terrace Room Closed 19 20 CLUB CLOSED 21 15 Young Member Social 16 GRILL NIGHT Cork Room Plantation Buffet Cork Room Terrace Room Closed 22 Pasta Night Cork Room Plantation Buffet Cork Room Terrace Room Closed Terrace Room Closed Birthday Night Terrace Room 6:00-9:00 PM 23 GRILL NIGHT Cork Room Birthday Night Terrace Room 6:00-9:00 PM 26 27 28 29 Saturday Catfish Buffet Cork Room 3 1/2 Price Wine By-The-Glass Cork Room Birthday Night Terrace Room 6:00-10:00 PM Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 4 Birthday Night Terrace Room 6:00-10:00 PM Emily Van Dyken, pianist 7:00-9:30 PM Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 10 Catfish Buffet Cork Room Birthday Night Terrace Room 6:00-10:00 PM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 17 11 Birthday Night & Parents’ Night Out Terr Rm 6:00-10:00 PM Emily Van Dyken, pianist 7:00-9:30 PM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 18 Catfish Buffet Cork Room Birthday Night Terrace Room 6:00-10:00 PM Birthday Night Terrace Room 6:00-10:00 PM Emily Van Dyken, pianist 7:00-9:30 PM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 24 Catfish Buffet Cork Room Birthday Night Terrace Room 6:00-10:00 PM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 25 Birthday Night & Parents’ Night Out Terr Rm 6:00-10:00 PM Emily Van Dyken, pianist 7:00-9:30 PM 1/2 Price Wine By-The-Glass Cork Room Late Night Happy Hour Fairway Lounge 10:00 PM-1:00 AM 30 GRILL NIGHT CLUB CLOSED Pasta Night Cork Room Plantation Buffet Cork Room Terrace Room Closed Terrace Room Closed Cork Room Birthday Night Terrace Room 6:00-9:00 PM Ladies Night Out with Flirt Boutique Restaurant Hours Cork Room Hours Mon. Closed Tues.-Fri. 6:30 AM – 9:00 PM Sat.-Sun. 6:30 AM – 8:00 PM 19th Hole Mon. Closed Tues.-Fri. 10:00 AM – 9:00 PM Sat.-Sun. 10:00 AM – 8:00 PM Terrace Room Mon.-Wed. Closed Thurs. 6:00 – 9:00 PM Fri.-Sat. 6:00 – 10:00 PM Sun. Closed FAirway Lounge Sun.-Mon. Closed Tues.-Thurs. 4:30 – 11:00 PM Fri. 4:30 PM – 1:00 AM Sat. 5:00 PM – 1:00 AM 18th DECK Sun.-Mon. Closed Tues.-Thurs. 4:30 PM - Dusk Fri.-Sat. 5:00 PM – Dusk Outrigger - Closed after September 6 Tues.-Sun. 11:00 AM – 8:00 PM (Food Service available) 12:00 Noon – 8:00 PM (Indoor Seating available) September 1-3 12:00 Noon – 8:00 PM September 4-6 10:00 AM – 8:00 PM www.colonialfw.com 13 Celebrate the end of summer and the last day of swimming at the Colonial pool for the year. Labor Day Celebration Monday, September 6 10:00 AM – 8:00 PM Buffet – 12:00-6:00 PM 12:00-4:00 PM – DJ 1:00-4:00 PM – Pool games $10++ Adults; $7++ Children (4-12 years old) *Children 3 and under are complimentary (additional $5 fee applies to all guests) KiDS KoRNER We will be having our 2 Annual Parent-Child Tournament on Saturday, October 2 starting at 1:30 PM. Grandparent-Child combinations are also permitted. Please call the tennis shop to register. We are also offering another QuickStart Tournament on Saturday, October 30 from 1:30-3:30 PM. Registration forms for both events will be available this month and will be available at the front desk and in the tennis shop. nd FALL JUNIOR DEVELOPMENT PROGRAM Begins August 24 Hummingbirds Sparrows Cardinals 2 QuickStart Cardinals 1 (4-6 yr olds) (7-9 yr olds) (12-up Int..) (7-10 yr olds) (10-14 Beg.) Tue/Thur Tue/Thur Tue/Thur Wed/Fri Wed/Fri 4:00-4:45 PM 5:00-6:00 PM 6:30-8:00 PM 4:30-5:30 PM 5:00-6:00 PM *As a reminder there is a lesson court fee of $5 per month per junior – this is to cover the indoor court that is reserved for each class *There is lesson guest fee for any sponsored guests that wish to attend the junior development program Remember that tennis is the sport for a lifetime. See you on the courts. 14 www.colonialfw.com SuMMer SpORTS CamP COMPANY INC. 817-233-6726 Colonial Members Since 1972 Commercial Residential www.colonialfw.com 15 Congratulations to our August Newlyweds 8/7 – Mr. & Mrs. Hunter Harris 8/21 – Mr. & Mrs. Edward Manuel 8/28 – Mr. & Mrs. Eric Cannon Experience the Rich History and Tradition of Colonial Country Club where “We take the Common and make it Uncommon” Whether hosting a private breakfast meeting or an elaborate corporate reception, Colonial Country Club's professional service staff and traditional clubhouse will provide members and their guests an occasion to remember. Let us help make those special occasions memorable and unforgettable. Call Director of Catering Julie Brauer at 817.927.4204. 16 www.colonialfw.com 2010 Annual Meeting Colonia Country Club Wednesday, October 27 | South Wing | 6:30 PM All VOTING members in good standing (Resident, Resident Company and Resident Surviving Spouse) are urged to attend the 2010 Annual Meeting at which time five (5) new members will be elected to the Board of Governors to serve three-year terms. Any five voting members in good standing may nominate any other voting member in good standing on a form approved by the Board of Governors and available in the General Manager's office beginning FRIDAY, SEPTEMBER 3. All Nomination Forms must be returned to the General Manager's office by 5:00 PM, THURSDAY, SEPTEMBER 30. The names of each nominee will be posted in the clubhouse prior to Early Voting and the Annual Meeting. VOTING SCHEDULE Wednesday, October 20 Noon – 6:00 PM Thursday, October 21 Noon – 6:00 PM Saturday, October 23 9:00 AM – 3:00 PM Wednesday, October 27 Noon – 6:00 PM Celebrating Our 17th Year THE ROCKAWAY COMPANY Winner of: 2008 local NARI CotY Award for Residential Kitchens under 30K 2009 local NARI CotY Award for Residential Kitchens 60K to 100K s2OOM!DDITIONS s"ATHROOMS+ITCHENSAND&AMILY2OOMS s2EPLACEMENT7INDOWSAND$OORS s%XTERIOR3IDING s#USTOM'REEN"UILT(OMES s!RCHITECTURAL$ESIGN!VAILABLE We don’t just offer service - we offer solutions you’ll enjoy living with. 817-485-9855 www.rockawayco.com All Major Credit Cards Accepted | Free Estimates FULLY INSURED | 100% Financing Available www.colonialfw.com 17 www.colonialfw.com 17 Family is why we do it all. Wess Peterson, Agent Bus: 817-292-6006 Bus: 817-297-2207 [email protected] www.wesspeterson.com Can challenging be fun? We all feel the same commitment to care for our families. Helping you meet your insurance needs is part of my commitment to you. Like a good neighbor, State Farm is there.® CALL ME TODAY. Our students think so! Prospective Kindergarten Parent Coffee and Tours: Sept. 28 & Oct. 19, 9:30 a.m. Splish, Splash Beach Carnival - Grades K-6: Oct. 8, 5:30-8:30 p.m. K-12 Family Admissions Open House: Nov. 9, 5:30 p.m. Call us at 817.302.3209 to arrange a personal tour. College Ready, World Ready, Future Ready State Farm, Bloomington, IL 0907504 M AKE THE MOVE TO 4200 Country Day Lane Fort Worth, TX 76109-4299 fwcd.org B ROADWAY P LAZA C ITYVIEW Longtime Fort Worth resident Toni Newton moved to Broadway Plaza Cityview in June of 2004…but to hear her tell it, she wished she would have done it sooner. I wish I would have moved here 10 years ago—the days are just not long “ enough for all the fun I’m having! Plus my family and I have such a peace of mind knowing I’m surrounded by a community of loving friends and caring staff. ” – TONI NEWTON, RESIDENT To schedule your personal visit to meet Toni and other residents who are glad they made the move to Broadway Plaza Cityview, call (817) 294-2280 today. You’ll wish you would have done it sooner! Independent Living • Personalized Assisted Living Rehabilitation & Skilled Nursing Center Exceptional Experiences Every DaySM 5301 Bryant Irvin Rd., Fort Worth, TX 76132 www.brookdaleliving.com Exceptional Experiences Every Day is a Service Mark of Brookdale Senior Living Inc., Nashville, TN, USA. 18 www.colonialfw.com Facility No. 000707 50910-ROP01-0210 “The days are just not long enough for all the fun I’m having!” –TONI NEWTON, RESIDENT A moment in History... Greenbriar Tournament The PGA Tour’s resurrection of the Greenbriar tournament in West Virginia this past summer brings back memories from the 1950s. That tournament was an annual affair back then, and served as the home tournament of Sam Snead, much like Colonial’s event did for Ben Hogan. Of course, Hogan and Snead developed quite a rivalry during their heyday. In 1950 when Hogan went up to Greenbrier and dusted the field with a 259 - no round higher than 66 - the press was eager to play up the upcoming rematch at Colonial in May. (And remember, this was coming right on the heels of Hogan’s dramatic return following his near-fatal 1949 traffic accident.) How well would Hogan defend his home turf, with Snead prowling the grounds? How did Snead feel having Hogan steal his limelight at Greenbriar? Well, Snead answered all those questions pretty quickly. The 35-man field was duly impressive (Jimmy Demaret, Cary Middlecoff, Henry Picard, Lloyd Mangrum, Toney Penna, Lawson Little, Byron Nelson, defending champion Clayton Heafner, and many more), but Snead was having none of it. The smooth-swinging West Virginian promptly eagled the first hole on the first day and led the tournament from start to finish. He led Hogan by five shots after the first day, with his notable opening 66, and Hogan never got closer than that. Hogan eventually finished tied for third. One writer remarked that the only mistake Snead made was missing a belt loop one day. After the third round (another 66 for the leader), which was also Snead’s th 38 birthday, tournament officials presented him with a large birthday cake on the 18th green. Jimmy Demaret led the crowd in singing “Happy Birthday.” The next day, officials presented him with the brand new, five-foot-tall, shiny Marvin Leonard Trophy. This marked that trophy’s first appearance at Colonial. It had been manufactured for the 1949 tournament, which was cancelled by that year’s disastrous city-wide flooding. The tournament made history in 1950 by introducing the first scoreboard system with telephone service from all 18 greens. Live television coverage made its debut at Colonial this year as well, with local WBAP-TV broadcasting some of the action to area homes on Saturday and Sunday. Snead went on to win an incredible 10 tournaments that year, and took Vardon Trophy honors, as well. But he never forgot the one he didn’t win that year – not the Greenbriar - the U.S. Open. That was won by Hogan. www.colonialfw.com 19 Bart Granger Memorial Junior Club Championship Kidz Corner WILLIAMSTREW Real Estate Services Serving you in the Finest Fort Worth Tradition Joan Trew 2821 South Hulen Fort Worth, TX 76109 817.570.9403 [email protected] 8909 ESTRIBO CIRCLE $1,695,000 2920 ALTON ROAD $749,777 8809 ROYAL HARBOR CT $1,739,747 8939 DICKSON ROAD $1,499,000 www.colonialfw.com 21 From the Tournament Office with Michael Tothe, Director of Sales, Sponsor Relations [email protected] Only 8 months 10 days and 23 hours before the 2011 Crowne Plaza Invitational at Colonial, that’s right it will be here before we know it. This time of year, we are in full swing with our renewals from 2010. Over the course of two to three months, we sit with each of our major sponsors to understand their needs and understand how valuable our assets are to accomplish their goals. Based on an industry study conducted by IEG, LLC (industry leader in sports sponsorships and property evaluation) it is of the utmost importance that properties, in our case the Crowne Plaza Invitational at Colonial, understand the client’s goals, reasons for participating at Colonial and gauge from them their sponsorship intent for 2011. As part of that strategy here are some questions we ask during our renewal phase. These questions are supported by the industry standard for sponsor evaluation and activation. 1. Why do you use the Crowne Plaza Invitational at Colonial? The importance of knowing our client is vital when creating the right package for the right customer. Here are some reasons why companies support our event. • Category Exclusivity • On-site signage and branding • Hospitality • Business to Business relationships • Access to Property Mailings and Databases from our fans • Retail opportunities with our brand What frustrates companies when being pitched on a sponsorship is that events or properties do not understand their business and that properties try to persuade sponsors on template sponsorships before even listening to what might be important to a potential sponsor. Keeping track of the "why’s" as it relates to our partnerships is vital in presenting options to sponsors and renewing. Sponsors are starting to ask “what are you going to give me and not what is this going to cost me?” 2. Has your ROI from the partnership increased, decreased or stayed the same? Some companies base their ROI on how many visits to their venue or how local sales might have spiked the week following or during the event. Based on industry trends, here is how companies globally answered this question. • 50%. Increased. This is the best-case scenario for our event. Our 93% renewal rate for sponsors on an annual basis supports the notion 22 www.colonialfw.com that creating packages specific to a company’s needs is very important in this economy. THE DAY OF TEMPLATE SPONSORSHIPS IS OVER! Adding value is very important. • 23% do not know. They are not able to measure the increase or decrease in their ROI or choose not to measure. Really what this means is that sponsors enjoy the partnership, like the relationship, and see no reason for change. •23% of companies feel their ROI stayed the same. They use our event as a platform to drive business and if they are able to retain business and maintain the level of exposure during the week of Colonial then companies are generally satisfied with their investment. •3% of companies feel their ROI decreased. This is a small number but one that is certainly concerning. In most situations, a company has over extended themselves in a first year agreement and did not truly activate. 3. How will your sponsorship in 2011 compare to 2010? To understand as soon as possible what their intentions are for 2011 is naturally very important as one evaluates product and inventory before going to the market. Here are some percentages based on a nationwide summary conducted by IEG. • 50% of all sponsors will keep their investment the same in 2011. This is fantastic as we look to continue to have global brands participate at our event in 2011. • 30% of all sponsors will increase. Our trend at Colonial is a 93% renewal rate. With that 93% renewal rate, our corporate sponsors increased their “spend” by 20% versus 2009. Again, supporting the industry trend. • 21% decrease. The good news about this number is that in 2009, according to the survey, more than 40% said they would decrease their “spend.” So over all, 80% will keep or spend more. Therefore, overall the outlook as we renew and look to drive revenue for the club through the tournament is very encouraging. What is even more encouraging is that our corporate sponsors do feel the ROI is high at the Crowne Plaza Invitational at Colonial. They support a community event and when planning where to spend their entertainment, branding, marketing and sponsorship dollars in the DFW area, Colonial is a priority. 2 0+ Y E A R S O F S E RV ICE www.colonialfw.com 11 PRESORTED STANDARD U.S. POSTAGE www.colonialfw.com Colonial Country Club 3735 Country Club Circle Fort Worth, Texas 76109 PAID Ft. Worth, Texas Permit #2695 MYSTERY NUMBER Find your member number in this publication and receive a certificate good for Dinner for Two in the Terrace Room. Must be used by the end of the month in which it appears in the newsletter. Call Alexis Groesch at 817-840-2220 to request your certificate. Good luck and happy hunting.
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