MTR Passengers Profile Age Penetration Target Age Group : 15

MTR Passengers Profile Age Penetration Target Age Group : 15

Outstanding MTR* Advertising Campaigns –
May 2008
JCDecaux Transport
MTR* Advertising offers high creative flexibility with a
diversity of formats, opening up unlimited possibilities
for innovative, interactive and effective advertising
campaigns.
We are pleased to share with you some of the
outstanding campaigns in MTR* in May 2008.
*Remarks: MTR System including Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line
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McDonald McCafé Ground Coffee
Advertiser: McDonald’s Restaurants (HK) Ltd
Creative: DDB
Media: OMD
Campaign Period: 30 Apr – 27 May 2008
Format: Pillars with 3D Pop Up
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Kenzo – FlowerBy You
Advertiser: Pacifique Agencies (Far East) Ltd - Kenzo
Creative: Design Creations Co. Ltd
Media: Mediaedge:CIA
Campaign Period: 01 – 31 May 2008
Format: i-Center with Hot Key and Display Cardboards
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Burberry – The Beat
Advertiser: Eternal Optical & Perfumery (Far East) - Burberry
Creative: Visual Promotion Ltd
Media: Visual Promotion Ltd
Campaign Period: 01 – 31 May 2008
Format: Trackside Billboard
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L’Oreal UVPerfect
Advertiser: L’Oreal HK – L’Oreal Paris
Creative: McCann Erickson
Media: Mind Share
Campaign Period: 14 May – 10 Jun 2008
Format: Sticker Next to Saloon Window and Saloon Window and Poster On Wall
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H&M – Spring & Summer
Advertiser: H&M
Creative: H&M
Media: Zenithmedia
Campaign Period: 02 - 23 May 2008
Format: Poster On Wall, Balustrades and 12-sheet with Full Extension
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Pizza Hut Cheesy Bites Campaign
Advertiser: Pizza Hut HK Management Ltd
Creative: Euro RSCG Hong Kong
Media: MindShare
Campaign Period: 08 May – 08 Jul 2008
Format: Plasma Ring Zone Domination with Extension around Plasma Ring, Pillars with 3D Pop Up, Poster On Wall, Ticket
Machine Top Card, Sticker on Ticket Machine Back, Bunting
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Midea Branding Campaign
Product Showcase + Touch Screen Panel
Advertiser: Midea Electric
Creative: Daiko Communications Asia Co Ltd.
Media: Daiko Communications Asia Co Ltd.
Campaign Period: 14 May - 03 Jun 2008
Format: Interactive Panel with Floor Vision, Poster On Wall, Extension around Interactive Panel and 12-sheet Panel Extension
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Little Sheep Group Branding Campaign (IPO)
Advertiser: Little Sheep Group Ltd – Inner Mongolia Little-Sheep
Creative: Production No. 8
Media: MindShare
Campaign Period: 17 May – 13 Jun 2008
Format: Power Zone with Pillars, Bunting, Poster On Wall, Platform Screen Door and Trackside 12-sheet
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Vitasoy Low Sugar Campaign
Advertiser: Vitasoy International Holdings Ltd
Creative: DraftFCB
Media: phd
Campaign Period: 16 May – 05 Jun 2008
Format: Escalator Crown with Extension
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Dryers Branding Campaign
Advertiser: Nestle HK Ltd - Dreyers
Creative: JWT
Media: MindShare
Campaign Period: 21 May - 10 Jun 2008
Format: Showcase and Pillars
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Coach Central Flagship Store Grand Opening
Advertiser: Coach Inc.
Creative: Coach Inc.
Media: ZenithOptimedia
Campaign Period: 24 May – 13 Jun 2008
Format: Central Luxury Zone with Pillars, Floor Vision and 12-sheet Scrolling Units with Full Extension; Zone Domination at
Exit D with Floor Vision, 4-sheet and 12-sheet with Full Extension
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Adidas Euro 2008 Campaign
Advertiser: Adidas HK Ltd
Creative: TBWA
Media: Carat
Campaign Period: 28 May - 24 Jun 2008
Format: Escalator Crown Bank with Full Extension and 3D Pop Up, Solus Poster On Wall with Projection and Audio Effect
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Jet Airways Launch Campaign
Advertiser: Jet Airways
Creative: M&C Saatchi
Media: Starcom
Campaign Period: 28 May - 24 Jun 2008
Format: Pillars and 12-sheet with Full Extension
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Be the next outstanding one!
Call our sales team for enquiries on
2111 0111.
0111
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