The OC Auto Show Sells Cars! - Orange County Automobile Dealers

FALL 2010
Volume 50, Issue 3
2010 OC Auto Show!
The OC Auto Show Sells Cars!
THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION
OC Dealer is a publication of Media
Communications Group and is the of ficial
publica t ion of Or ange Coun t y Au tomobile
Dealers Association. OC Dealer is published 4
times per year by Media Communications Group.
The statements and opinions expressed herein
are those of the individual authors and do not
necessarily represent the views of OC Dealer,
or its publisher Media Communications Group.
Any legal advice should be regarded as general
information. It is strongly recommended that one
contact an attorney for counsel regarding specific
circumstances. Likewise, the appearance of
advertisers does not constitute an endorsement
of the products or services featured by Media
Communications Group.
12
8
THE OC AUTO SHOW SELLS CARS!
4 Calendar of Events
6 President’s Message
8 The OC Auto Show Sells Cars!
11 Orange County Election Results
12 Over $48,000 Contributed to Pro-Dealer
15
ELECTION IMPACT
TECHNOLOGY SCHOLARSHIPS
Visit us Online!
Candidates in Orange County
14 18th Annual OCADA High School Automotive
Technology Competition
15 27 Orange County Students Awarded $20,000
in Automotive Technology Scholarships
www.OCADA.org
16 Get to Know Your Legislator:
Assemblyman Chris Nobly
17 Labor Law Posters
18 An Update from Capitol Hill
By Congressman John Campbell
18 OCADA Welcomes Our New Associate Members
20 OCADA Sales Seminar Series
22 Member Spotlight: Eric Brunelli
OC DEALER is a Publication of the
Orange County Automobile Dealers
Association
3737 Birch St., Suite 220
Newport Beach, CA 92660
www.ocada.org
Phone: 949-428-5050
Fax: 949-428-5054
FALL 2010 3
Board of
Directors
PRESIDENT
John Patterson
Huntington Beach Mazda
OC Hyundai
Tustin Mazda
VICE PRESIDENT
Tim Mullahey
Fullerton Kia
Calendar of Events
December 8
January 22
February 5February
Steve Richards Sales Training Seminar
Justifying the Price
National University, Costa Mesa
18th Annual OCADA High School
Automotive Technology Competition
Hyundai USA, Fountain Valley
NADA 2011 Convention and Expo
San Francisco, CA
AIADA Annual Meeting and Luncheon
San Francisco, CA
TREASURER
George Heidler
Suzuki Depot/Kia Depot/
Tom’s Truck Center
IMMEDIATE PAST
PRESIDENT
Paul Lunsford
South Coast Toyota
EXECUTIVE
DIRECTOR/SECRETARY
BRIGHT
FUTURE
AHEAD
Come to the
NADA
N
ADA C
Convention
on
and Expo!!!
This
Th
Thi
his
is is
is TH
THE
E Auto
A
Automotive
utomo
moti
tive
ive Industry
Ind
ndus
dusttry
try Even
E
Event
ventt off tthe
he Y
he
Year!!!!
ear!
r!!!
!!!
!!!!
John Sackrison
Orange County Automobile
Dealers Association
DIRECTORS
Paul Conant
Norm Reeves Honda Huntington Beach
Mike D’Amato
Tustin Lexus
Jon Gray
Orange Coast Chrysler Jeep Dodge
Matt Gunderson
Audi Mission Viejo
Infiniti of Mission Viejo
Bruce Hamlin
Guaranty Chevrolet
Discover why we say there is
a Bright Future Ahead!
• More Friday
id Events iincluding
l di
2 ffull
ll afternoon
f
workshops
k h
sessions and a NADA Welcome Reception co-hosted by
J.D. Power and Associates
• Dynamic Speaker line-up including former Secretary of State
Condoleezza Rice and hero pilot Capt. Chesley Sullenberger
• New Specialty Workshops including Google, J.D. Power and
Associates and our exciting new Social Media Series
• Early 3:30 pm closing on Sunday so you can take advantage
of one of the Superbowl Parties!
Register now at www.nadaconventionandexpo.org
4
OC Dealer WWW.OCADA.ORG
PRESIDENT’S
MESSAGE
Wow, What a Year!
John Patterson
2
010 has held challenges, opportunities, and thankfully some successes!
We are far from being where we
would like to be, but here are a few
things to celebrate this holiday season:
the process was not fun the results
have returned us to profitability. As
new vehicle sales continue to grow, so
will our profits and the value of our
businesses.
New Vehicle Sales Are Up – Not every
brand and not every segment, but the
market has stabilized and is starting to
grow thanks to increased availability of
financing, growing consumer confidence
and an aging vehicle fleet.
Dea lers Assisted Fi na nci ng
Protected – This was the legislative
equivalent of the “Miracle on Ice” and
the 1980 US Olympic Hockey team’s
win against Russia. With seemingly
i nsur mountable opposition f rom
the Obama Administration, the U.S.
Military, trial attorneys and consumer
advocates - we were able to win with
a solid argument, Congressman John
Profitability – We all learned how
to be more effective and efficient in
this economic downturn and while
6
OC Dealer WWW.OCADA.ORG
Campbell and Senator Sam Brownback’s
leadership and the strongest grassroots
campaign in decades. Thank you to
every dealer who made this win possible
and kept us out of the unnecessary
reaches of the new Consumer Financial
Protection Agency!
As 2010 comes to a close, I would
like to thank you for allowing me to
serve as the President of OCADA and
I wish you and your families a safe and
happy holiday! Q
Sincerely,
John Patterson
Over 21% of
attendees surveyed
were currently
shopping for a new
vehicle – 45.3% said
they will buy in the
next 12 months!
The OC Auto Show Sells Cars!
O
nce again, consumers were lined up at the door when
the OC Auto Show opened on Thursday, October 7,
2010. The show provides consumers their fi rst opportunity to see all the new 2011 vehicles all under one
roof. The crowds were thick the entire show as consumers
shopped for their next car.
Over 21% of attendees surveyed said they were
currently looking to purchase a new vehicle. Additionally,
45.3% said they will buy a new vehicle in the next 12
months and they felt the auto show was very influential in
helping them make their decision. Over 80% of car buyers
8
OC Dealer WWW.OCADA.ORG
at the Auto Show were influenced by the ability to see,
touch and sit in the vehicles at the Auto show.
Consumers loved the opportunity to test drive new
vehicles from Buick, Chevrolet, Ford, GMC, Toyota and
the new Nissan LEAF. “This year’s Auto Show exceeded
everyone’s expectations,” said Auto Show Chairman Paul
Lunsford. “A large part of the success is attributed to the
continuous support from Orange County’s dealers and a
great partnership with Orange County Register. Next
year’s show will take place September 22nd through the
25th and promises to be even bigger!”
OC Auto Show Awards
Went to:

Best Display award was presented to
Ford Motor Company

Best Concept Car was presented to
GMC Granite

Crowd Favorite went to Toyota
The Dealer Preview Reception at the OC Auto Show
Prior to the OC Auto Show opening to the public, OCADA hosted a private preview of the OC Auto Show for all of our
Members to attend. Both Dealer Members and Associates enjoyed the opportunity to preview the show and see all of the
latest models and the exhibits. Dealers and their guests crowded around the OC Register booth for a chance to win Free
Advertisements and Ducks tickets, compliments of the OC Register.
On behalf of OCADA and all of its members, thank you to the OC Register for sponsoring the Dealer Preview Reception
and for their continued support of the OC Auto Show.
FALL 2010 9
2010 OCADA-PAC Honor Roll
Chairman’s Club
Norris Bishton
Tom Ferruzzo
George Heidler
John Oh
Jim Speck
Steve Coleman
Jim Graham
Dick Hsu
John Patterson
Jeff Voechting
Dave Conant
Jon Gray
Mike Kitzmiller
Bill Piercey
David Wilson
Don Crevier
Matt Gunderson
Paul Lunsford
RJ Romero
AJ D’ Amato
Bruce Hamlin
David McHowell
Trey Selman
Mike D’ Amato
Dennis Hardin
Bob Miller
Damon Shelly
Judith Elmore
Roberta Hardin
Tim Mullahey
David Simpson
President’s Club
David DeLillo
Leonard Renick
Regular Donor
Paul Doddridge
Join the OCADA-PAC Honor Roll and make your contribution today!
You can’t predict change. But you
can change your predicament.
Markets shift. Regulations get revised. Lending tightens.
And with each new wrinkle, doing business becomes that
—…ŠŠƒ”†‡”Ǥ‡–‘ƒ––‡”Š‘™…‘’Ž‡š›‘—”ϐ‹ƒ…‹ƒŽƒ†
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can help. One with close to a century of experience. And one
that’s here for you when you need to reduce risk, determine
value, structure transactions, and more.
Discover how we can make a difference to your dealership.
Scott Swearingen, Assurance Partner
2030 Main Street, Suite 1400 | Irvine, CA 92614
(949) 221-4025 W W W . M O S S A D A M S . C O M
Certified Public Accountants | Business Consultants
Acumen. Agility. Answers.
10 OC Dealer WWW.OCADA.ORG
Over $48,000 contributed to Pro-Dealer Candidates
in Orange County!
With 82% Going to Winners!
The following Orange County pro-dealer candidates were financially supported based on
OCADA dealer recommendations, candidate questionnaires and PAC Board approvals.
Anaheim
Gail Eastman - WON
Kris Murray – WON
Tom Tait - WON
Mission Viejo
Trish Kelley – WON
David Leckness – WON
Richard Sandzimer – LOST
Buena Park
Steve Berry – WON
Don McCay – LOST
Newport Beach
Leslie Daigle - WON
Michael Henn - WON
Rush Hill - WON
Costa Mesa
Wendy Leece - WON
Jim Righeimer - WON
Fullerton
Marty Burbank - LOST
Garden Grove
Bruce Broadwater - WON
Bill Dalton - WON
Huntington Beach
Joe Carchio - WON
Barbara Delgleize - LOST
Matt Harper – WON
Fred Speaker – LOST
Irvine
Sukhee Kang – WON
Jeffrey Lalloway - WON
Laguna Niguel
Linda Lindholm - WON
Robert Ming - WON
Orange
Dennis Bilodeau - WON
Carolyn Cavecche – WON
Jon Dumitru - LOST
Fred Whitaker - WON
Placentia
Chris Wanke - WON
Rancho Santa Margarita
Steve Baric - WON
Gary Thompson - WON
Neil Blais - LOST
San Juan Capistrano
Larry Kramer – WON
Mark Nielson – LOST
John Taylor – WON
Londres Uso – LOST
Santa Ana
David Benavides - WON
Michele Martinez - WON
Miguel Pulido – WON
Sal Tinajero - WON
Tustin
Donna Marsh Peery - LOST
Al Murray - WON
Westminster
Andy Quach – WON
Tri Ta - WON
Margie Rice - WON
Orange County Supervisor
Shawn Nelson - WON
State Senate
Lou Correa- WON
Tom Harmon – WON
Mimi Walters - WON
State Assembly
Curt Hagman - WON
Diane Harkey – WON
Alan Mansoor - WON
Jeff Miller - WON
Chris Norby - WON
Jim Silva - WON
Don Wagner – WON
Thank you to all the dealers who supported the OCADA-PAC and the CNCDA-PAC
who made these contributions possible and a special thanks to the OCADA-PAC Board
for their leadership; Chairman Tim Mullahey, Steve Coleman, Rick Evans, Gary Gray
and Matt Gunderson.
FALL 2010 11
Tustin
Westminster
Buena Park
Assembly District 73
San Juan Capistrano
Laguna Niguel
Tus
Over $4
Contrib
Pro-Dealer
in Orange
with Ove
Going to W
Westminster
Westminster
12 OC Dealer WWW.OCADA.ORG
Senate
tin
48,000
buted to
Candidates
e County
er 82%
Winners!
e District 34
Assembly District 71
Fullerton
San Juan Capistrano
Orange
Buena Park
Laguna Niguel
Orange
Santa Ana
FALL 2010 13
18th Annual OCADA High School
Automotive Technology Competition
Congratulations! The following 2 student teams are the top automotive technology students
in OC, and have each been paired with a local Orange County dealership to train for the final
hands-on competition held January 22, 2011.
Loara High School - Toyota of Orange
Mission Viejo High School - Santa Margarita Ford
San Clemente High School - Allen Hyundai
Sonora High School - Simpson Buick
Sunny Hills High School - Don-A-Vee Chrysler Jeep
University High School - Tuttle Click Hyundai
The winning team will be sponsored by OCADA to compete in the National Automotive Technology
Competition held in conjunction with the Greater New York Auto Show in New York City in April.
Special thanks to the dealers who are sponsoring their teams!
14 OC Dealer WWW.OCADA.ORG
27 Orange County Students Awarded $20,000
in Automotive Technology Scholarships
T
hroughout the year, OCADA actively supports Orange County’s local high school and college automotive technology
programs by encouraging and providing opportunities for students to pursue a career at a new vehicle dealership.
Each year the Association hosts the annual OCADA High School Automotive Technology Competition, coordinates
internships at dealerships and sends out representatives to the local colleges to make presentations to the automotive
technology classrooms.
OCADA has become a valuable resource and has helped secure scholarships for the students participating in these
programs. We are proud to announce that through these efforts 47% of the scholarships awarded by the California New
Car Dealers Scholarship Foundation were given to Orange County students to pursue their automotive technology studies.
We congratulate the 27 students on their achievement and look forward to seeing them hard at work in an Orange
County auto dealership soon!
Eric Argueta • Cypress College
Anthony Cruz • Cypress College
Michael Doner • Cypress College
Alfonso Hernandez • Cypress College
Ben Hicks • U of Northwestern Ohio
Jason Kirkhuff • Cypress College
Luis Loera • Cypress College
Miles Mahoney • Cypress College
Andy Nguyen • Cypress College
Adrian Rivera • Cypress College
Junnior Rodriguez • Cypress College
Stephen Weston • Cypress College
Santos Zinzun • Cypress College
William Bemmer • Golden West College
Randy Fillingane • Fullerton College
Andrew Hutchins • Saddleback College
Jonathan Juliani • Cypress College
Josue Frikas • Cypress College
Ryan Moran • Golden West College
Ahmad Nassman • Cypress College
Thuong Nguyen • Santa Ana College
Edward Pineda • Santa Ana College
Oliver Poei • Irvine Valley College
Tyler Potzler • Fullerton College
Oscar Rodriguez • Cypress College
Peter Sardegna • Saddleback College
Anthony Sardegna • Saddleback College
FALL 2010 15
GET TO KNOW YOUR LEGISLATOR:
ASSEMBLYMAN CHRIS NORBY
72nd Assembly District:
Anaheim, Brea, Fullerton, La Habra,
Orange, Placentia, Yorba Linda
Committees
Memberships:
Higher Education - Vice Chair;
Aging and Long Term Care - Vice Chair
A p p r o p r i a t ion s ; E d u c a t ion ;
Transportation; Joint Legislative Audit
Personal:
Assemblyman Norby is a life-long
resident of Fullerton where he resides
with his wife, Martha and their children,
Iris, Gary, Ana and Alex.
Quote:
“It is not the critic who counts;
not the man who points out how the
strong man stumbles, or where the doer
of deeds could have done them better.
The credit belongs to the man who is
actually in the arena, whose face is
marred by dust and sweat and blood;
who strives valiantly; who errs, who
comes short again and again, because
there is no effort without error and
shortcoming; but who does actually
strive to do the deeds; who knows
great enthusiasms, the great devotions;
who spends himself in a worthy cause;
who at the best knows in the end the
triumph of high achievement, and who
16 OC Dealer WWW.OCADA.ORG
at the worst, if he fails, at least fails
while daring greatly, so that his place
shall never be with those cold and
timid souls who neither know victory
nor defeat.” —Theodore Roosevelt
Biography:
Prior to his election to the legislature,
Norby served on the Orange County
Board of Super v isors for 7 years,
representing Fullerton, La Habra,
Placentia, Buena Park and Anaheim.
Norby served on the Fullerton City
Council from 1984-2002, including three
years as Mayor.
Norby has been a strong advocate
for fiscal reform. His program, FRESH
- “Fiscal Reform: Equity, Stability,
Harmony” - seeks to distribute property
and sales tax dollars to local governments
more fairly and equitably.
As author of “Redevelopment: The
Unknown Government,” Norby has
analyzed the distortions caused by
fiscalization of land use, sales tax
competition and eminent domain
abuse. Norby serves as State Chair of
Municipal Officials for Redevelopment
Reform (MORR) and moderates regional
meetings seeking to curb abuses.
As a Chair man of the Orange
County Transportation Authority,
Norby supported greater design-build
flexibility and a rational approach to
public transit. Norby also serves as
Vice-Chairman of the Fiscal Reform
Committee on the Southern California
Association of Governments and on the
OC Sanitation District.
Norby graduated from Occidental
College (a few years before Obama’s
arrival) and received his M.A. in History
from Cal State Fullerton. He’s a member
of the Fullerton Elks Lodge, Sons of
Norway and First Presbyterian Church.
I n profe ssion a l a nd p e rson a l
capacities, he has traveled extensively
in Asia, Europe, Latin America and
Australia, but lives just a few blocks from
his birthplace.
District Office Contact
Information:
Address: 210 Birch Street
Suite 202
Brea, CA 92821
Phone: 714-672-4734
Fax: 714-672-4737
Email: assemblymember.Norby@
assembly.ca.gov
Website: www.www.assembly.ca.gov/
Norby
Free
Labor Law Posters
provided by OCADA
W
e know that keeping your dealership in compliance is a constant challenge, so the Orange
County Automobile Dealers Association has committed to purchasing and
distributing all state and federal labor
law posters and updates to each of its
members free of charge!
We have purchased them for all
members and will mail them out
January 2011.
If you would like to order additional
sets of labor law posters or require
posters in Spanish please contact Jaime
Sterling at 949-428-5050.
FALL 2010 17
AN UPDATE FROM CAPITOL HILL
BY
CONGRESSMAN JOHN CAMPBELL
I Will Not Let
You Down
I
t was quite a night. Republicans were
returned to the majority in the House
yesterday with the largest change in
House seats since 1948. We picked up 6
seats in the Senate, 19 state legislatures,
and many governorships across the
country. And, it’s all thanks to you, the
voting public, who would not go quietly
into submission to ever larger, more oppressive government and ever reducing
hope and aspirations. You sent a message
last night, and it was a resounding one.
Thank you again and again.
I was reelected with what appears to
be the largest margin of my congressional
career, in spite of being heavily outspent
by my opponent.
Thank you for your trust, support
and confidence. I am honored and truly
humbled by it.
But, now the real work begins. This
election was much more a rejection of
the policies of Obama and Pelosi than it
was approval of what Republicans have
done. We have much to prove in the next
2 years.
improve in order to foster private sector
job creation, and we have a crushing
debt and deficit to turn around. I am
honored by your trust. We, Republicans,
are honored by the nation’s trust.
I will not let you down.
As a Californian, my elation over
the national results is tempered by the
establishment of a state government
here that is likely to be a disaster. It
strikes me that Barbara Boxer and others
campaigned on the threat of losing jobs
to China and other foreign countries.
California’s more immediate danger
will be losing jobs and productive people
to Texas and Tennessee.
Q
I remain respectfully,
Congressman John Campbell
The election is over. There will be
time later to analyze what happened and
understand why. Now, governing begins.
We have a lousy economy that we must
Welcomes Our New Associate Members
Pension & Benefit Insurance Services (PenBen)
PenBen has been serving southern California as a leading independent
broker and consultant in the employee benefit arena since 1986. PenBen has
extensively worked with dealers and is currently partnered with the California
New Car Dealers Association.
Contact Mark Pattinson at 949-470-4940
18 OC Dealer WWW.OCADA.ORG
What do your customers think and say
when your dealership name is
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How convenient is it for customers to
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...we can help.
Managing Partner:
Stephen M. Harvey
(949) 244-4712
[email protected]
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www.idsconline.com
FALL 2010 19
OCADA Sales Seminar Series — Steve Richards
94% Rated the Speaker
Excellent!!
In 2010 Steve Richards presented his sales workshops to over 350
people and 94% percent rated Steve Richards as Excellent!
Here’s what attendees had to say:
na rs ar e
“S tev e Ri ch ar ds ’ se mi
y ot he r
an
de fin ite ly supe rior to
to. Un like
sem inar I’ve ever been
, Steve is
most tra ine rs out there
and offers
in touch with rea lit y
e a sy to
te ch n iq ue s t h at a re
work for
implement and generally
r.”
the modern day custome
)
— Fadi J. (Sales Consultant
“As a Chevrolet sales representative
for the last 18 years I have been to many
seminars and training classes. I have to
tell you that Steve Richard’s seminars
have made the most impact on me.
He really gives the tools to help us be
better sales consultants. It takes a little
time to implement change as we are
creatures of habit! Having his literature
to go back and refer to has helped a lot.”
— Kathleen C. (Sales Consultant)
“Steve Richards is an outstanding
trainer. His no nonsense approach
for Sales Professionals and Managers
is both refreshing and necessary.
His train ing is essential for any
dealer needing hand to hand combat
assistance on the floor with sales
professionals and team leaders. I
will never miss any training session
he conducts.”
— John P (Owner)
When it comes to legal matters,
BKGG will steer you in the
right direction.
BKGG offers outstanding representation to auto dealers and their owners. BKGG has the largest jury
verdicts in California for dealers against manufacturers. BKGG’s services also include prosecution and
defense of manufacturer disputes, strategic defense of consumer litigation, dealership real estate
acquisition and sales, and employment law.
2020 Main Street, Suite 600
Irvine, CA 92614
949.975.7500
www.bkgglaw.com
20 OC Dealer WWW.OCADA.ORG
Steering your company from dealership
floor plan expansion to retail solutions.
Opportunity at every step.
Success as a dealer requires a solid strategy and a sound effort. That’s why our Orange County client managers work closely
with you every mile of the way. With more than 75 years of industry experience, we offer proven financial strategies and
the full range of dealer-dedicated solutions: from floor plan financing, real estate and acquisition financing to retail credit
solutions. All with one goal, helping you meet the needs of today and your plans for tomorrow.
To learn more, contact a Bank of America Merrill Lynch Dealer Financial Services representative:
Kelly Scarff
Market Executive
1.714.792.9863
“Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of
Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking
Affiliates”), including, in the United States, Banc of America Securities LLC and Merrill Lynch, Pierce, Fenner & Smith Incorporated, which are both registered broker-dealers and members of FINRA and SIPC, and, in other jurisdictions, locally registered entities.
Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured * May Lose Value * Are Not Bank Guaranteed. ©2010 Bank of America Corporation.
member
Eric Brunelli
Meet your New Automotive Sales Director
for the Orange County Register
Communications on September 2010
and continues to serve as sales director
for national accounts, a role he has had
since 2006. Prior to joining the Orange
County Register, Brunelli served as sales
director at The New York Times from
2001 to 2006.
E
ric Brunelli entered into an expanded role as automotive sales
director for Orange County Register
In his role as automotive sales
d i rector, he w i l l ove rsee t he
development and implementation of
sales plans for dealerships and auto
related businesses in and around
Orange County. Brunelli will also
consult automotive manufacturers and
serve automotive businesses in his role
as sales director for national accounts,
wh ich i ncludes fi na ncia l, travel,
telecom, healthcare, and entertainment
categories of business.
Whether it’s print, online, mobile
or direct mail, Brunelli’s goal is to craft
successful marketing strategies for
automotive customers and help their
businesses prosper. Brunelli said,
“We have a responsibility to advise
advertising clients on how to get a
successful return on their investments
with us, and seeing our clients as
partners is really what will help our
company prosper as well. Ultimately,
increasing traffic to OCRegister.com and
growing the print audience will bring
auto buyers and sellers together.” Q
InteresƟng
OC Auto Fact:
Orange County alone sold
more vehicles than 23 states
in a given year!
22 OC Dealer WWW.OCADA.ORG
Eric Brunelli can be contacted at:
[email protected]
o: 714.796-3564
c: 714-697-5433
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Zurich F&I specialist can help you achieve this same success through our proven
income development program. Visit FandIResourceCenter.com for more tools and
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