6 Target Second Issue 2010 Target.ame.org
Transcription
6 Target Second Issue 2010 Target.ame.org
6 Target Second Issue 2010 Target.ame.org Target.ame.org Target Second Issue 2010 7 Leadership hope that it will sell months later. In Brief Smarter Cutting Some say the United States has lost the game when it comes to manufacturing high-labor-content products. Though labor costs are higher here, said lean veteran Len Egan, “We can win on every other front — delivery, quality, matching changing demand, responding to the customer, and effective use of materials.” GoodGlove USA LLC. is putting this premise to the test, manufacturing baseball gloves in Massachusetts using a combination of lean methods. The GoodGlove story started with Jim Devaney and his son, Rob, who manufacture high-end women’s personal leather goods and other products in Worcester, MA. Jim Devaney was insistent upon making their entire personal leather goods line in the United States, but knew he needed higher labor efficiency and greater speed to market to overcome China’s labor cost advantage. Rob had heard about Len Egan’s success in applying lean to sewing and other labor-intensive processes. Egan’s experience with lean goes back to the 1980s when he visited Aisin Seiki, a Toyota affiliate, in Japan and saw in action the sewing system (called TSS), based on Toyota’s continuous flow JIT system. Egan was so impressed that he negotiated the rights to bring TSS to the United States, learned the system in detail, modified it to fit the American workforce, and helped U.S. companies, primarily in the apparel industry initially, apply it successfully. Since that time he has expanded it to other labor-intensive processes. The Devaneys had asked Egan to visit their plant in Worcester to discuss a lean implementation for the production of their Abas-brand personal leather goods. The Devaneys were excited by their conversations, and Rob Devaney shared that excitement with one of his friends — a manager at the manufacturer of Nokona high-end gloves in Texas. Coincidentally, Nokona was looking for more production output to meet growing sales, but 8 Target Second Issue 2010 had exhausted the labor pool in its small Texas community. Out of this confluence of personalities, skills, and discussions, Egan and the Devaneys teamed up with Nokona management in mid-2008 to start GoodGlove USA LLC, the Massachusetts-based baseball glove factory that would supplement Nokona’s Texas plant’s output. Because of the lean process, Nokona was also able to introduce new gloves at lower price points and still be American-made. A Good Fit Finding a place in this supply chain was a good strategic choice for several reasons. The Nokona brand identity was long ago established among serious baseball and softball players. Not only is Nokona a madein-the-USA product, but it also has a reputation for high quality and excellent leather. Retailers were happy with Nokona, which had a keen understanding of their needs. Another advantage for GoodGlove was that manufacturing domestically with a flexible just-in-time process meant the company could quickly make what the market wants, unconstrained by what is in a warehouse or a container ordered months before. Retailers only want to stock what is selling, so they don’t have to mark down or write off inventory. GoodGlove could invest in product they can ship and bill immediately, not pay for way in advance with a The leather-cutting process can be a bottleneck and a waste-generator. Hides are irregularly-shaped and vary greatly from animal to animal. They must be cut one ply at a time. It takes skill to identify and mark off unusable areas of each hide, those with branding marks, scars, soft stretchy areas, and so on. Pattern pieces must be arranged differently on each hide for optimal material use. That consumes time for working out the best leather savings, or adds bigger scraps for the waste bin. To do this, the operator positions the metal glove dies — which cost up to $5000 for a complete set — on the leather for each piece of the glove, then clicks them out with a highpressure press. A different set of dies is required for each different part and style variation and size of glove produced. Mixing models and sizes in the production plan requires swapping out sets of dies, which also must be stored, kept organized, and kept in repair. To address these problems, GoodGlove management found an automated cutting system that could increase material utilization 5-10 percent over the traditional manual methods. With materials making up 55 percent of the manufacturing cost of a glove, and leather the most costly item, that’s a significant advantage. Even with the new system, it still takes a skilled human to look at the hides and decide which areas are unusable. Those are marked using a crayon that enables the cutting machine to “see” what to cut around. Instead of an inventory of dies, GoodGlove’s cutting system has a library of electronic patterns in memory, which can be retrieved instantly to make whatever glove is desired. While a traditional manufacturer may pay up to $1500 per die or $5000 for a complete set when a pattern changes, GoodGlove’s patterns can Target.ame.org be modified easily to take out labor or improve product performance. Jim Devaney said, “When you have invested $5000 in metal cutting dies, one is reluctant to make a small change and incur another $5000 investment. It really holds you back on continuous improvement. When we want to improve glove patterns, the very next glove we cut can incorporate a change.” According to the models in the production plan, the cutter’s software retrieves the appropriate pattern and automatically determines how to lay out the parts on the hide for the optimal yield, faster and better than a human could do it. Because there are no physical dies, pieces can be placed closer together, further increasing material savings. The software then drives a high-speed knife that cuts out the pieces and punches the lacing holes in the case of a baseball glove. The Human Touch In a typical operation, gloves are made in large batches, transferred from workers branding the cut glove parts to seated sewing machine operators to assemble it and to others lacing it. Workstations are some distance apart, with large amounts of work in process (WIP) in between. Throughput can take weeks. At GoodGlove, continuous singlepiece flow — which accommodates variation in team member speeds — can handle any downtime and ensures quality results. The glove’s lining is made up, then the outer shell assembled, then the glove turned, the lining inserted, and shell- lining joined, then all the lacing is done, and the glove finished with shaping, spraying, and packaging. “With the amount of labor involved in preparing materials, branding, sewing, lacing, and finishing processes, you have to minimize the handling, which may represent as much as 80 percent of the time involved in actual sewing,” said Egan. Each glove is assembled in a Ushaped line of stand-up workstations, staffed by a team of seven. The cycle actually starts at one end and flows through the team to the completion of a product by the final team member. After doing a final comprehensive check of the glove to ensure it meets specifications, that person then takes over the product of the next upstream team member and so on back to the beginning. Each Key Takeaways Success Factors Entrepreneurship: All the principals involved were outwardly-focused, actively seeking ideas and collaborators. They found opportunity in an industry others thought was dead — manufacturing labor-intensive baseball gloves in the U.S. Supply chain: Supply chain partners can leverage each other’s strengths. GoodGlove was able to provide additional capacity Nokona lacked. Nokona had the distribution network and market knowledge that GoodGlove lacked. Brand: By supplying a recognized and successful market leader, GoodGlove didn’t have to invest in marketing to create awareness and brand identity, as it would have if it had entered the market on its own. Industry knowledge: Jim Devaney’s experience and contacts in the leather goods industry enabled him to get the right materials at the right price. He also knew how to use materials better than the competition with specialized equipment that automated pattern management and cutting. Process knowledge: Len Egan’s long experience in applying TSS to high-laborcontent products was easy to adapt to glove making. Private-public relationships: Credit for capital equipment purchase, recruitment assistance, and training funds came in part from state agencies. Rob Devaney worked with social agencies and local community-based organizations in Worcester to identify and hire qualified employees. It’s worthwhile to ferret those out in your state and local community. Respect for people: A diverse workforce received training in both hard and soft skills. They earn market-level wages, plus benefits and gainsharing. Target.ame.org Target Second Issue 2010 9 Leadership Support is Where You Find It Len Egan advised companies to investigate ways to get help paying for investments in plant and people. Massachusetts provided low-cost loans to pay for the electronic cutter and conversion of equipment to stand-up operation required to run single-piece flow. Local social service agencies and community-based organizations helped GoodGlove find employees who were eager to learn and had few preconceived notions about how work is done. Egan said, “They are terrific with their manual skills, learned fast, strive for the best quality, and follow the system.” By putting unemployed people on the payroll, the company was eligible for Massachusetts workforce hiring and training grants. “This system involves far more process and product training than in a batch system where an individual is doing just one task all the time, and you just couldn’t do it without such outside support,” Egan said. “The Commonwealth of Massachusetts has been a great partner, and we plan to give them a great return on their investment by taking people off unemployment and making them taxpayers at the same time as they help us generate taxable company earnings.” Egan shared this tip: To find support for your business, start at the U.S. Department of Labor Employment, and Training website (www.doleta.gov/business), where you will find links to federal, regional, state, and local sources of help for businesses. Also check with local community colleges. Many are savvy about grants and make good training partners. member adds value and moves sequentially through the steps in their “zone” until the person ahead of them takes over again. When the member at the first step of the process releases the product, he or she goes back and starts a new glove into the flow. It’s always balanced, always flowing, and there is only one product per person in process at any times. There is never a product sitting idle, never a member unable to keep up, all without making WIP. “It sounds simple,” said Egan, “but it requires engineering every flow, having adequate and the correct machinery, being able to accommodate style variation, and then training members to keep working until they give up their product, so the team must have broad cross-training. That training takes longer, but you then have a very 10 Target Second Issue 2010 flexible team to handle any style variation. And there are added benefits ergonomically in doing different tasks, such as standing up and moving.” Because few major volume gloves are manufactured in the United States today and none were in Massachusetts when it started, GoodGlove hired to train. All team members were learning the product — none had made a glove before. Many were learning to deal with leather for the first time, and the machinery was new to them as well. Each worker had to master the steps in the work zone he or she covered including steps before and after for added balancing, to perform them safely and correctly to the required quality specification. The focus was not on speed, but on getting the steps right every time. “We made many irregulars in the training process but were not going to ship a glove until it was first quality,” Egan said. Once workers learned the steps in their own “zones,” they learned tasks in other zones, starting with the adjoining ones, so they can rotate positions and be more flexible. The team can then decide among themselves who covers what area. After learning the basic steps of making the glove, team members received training on the single-piece flow process. Employees had to understand why they should not start work on a new glove or part but instead do the next task on the glove they had in hand, and why their own speed, while significant, was less important initially than performing each operation correctly. Speed of the overall process would come with experience. Target.ame.org Finally, members learned about functioning together as a team, handling conflicts, contributing to process and product improvement, and addressing other work issues. As the team met levels of accomplishment in terms of quality output, members earned four training bonuses that added up to more than $150 each. Team members check each glove for defects before working on it, and then perform self-checks after each step. The product moves to the next step only when the prior steps have been finished correctly. With immedi- ate checking it is easier to make a repair and avoid adding value to a defective product. “Our first team began in July, 2008 and were making good quality gloves by late August and with very good speed by the end of September,” Egan said. “Today, they produce at more than double the speed found in a typical batch system, because of their training, their personal effort, their great work ethic, the minimized handling, and their team orientation. “We have gotten a great workforce, and they have adapted well to single- piece flow and quality glove making,” he continued. “Our product is very consistent, and we are making it better all the time. Our employees have great input on how we can make tasks easier and better. They are our first resource when we want to try new changes. We will develop the changes, often with input from them, then make prototypes and get their feedback on the manufacturing process. Often they will have suggestions to improve the change or how it’s handled. “We use a pay structure that gives Len Egan and TSS Len Egan and his company, America’s 21st, have been helping companies in the apparel and other highlabor-content industries compete successfully in North America since the late 1980s. That was when he visited Aisin Seiki, a Toyota affiliate, to negotiate an agreement to distribute industrial sewing machines in the United States. His hosts arranged for him to see the sewing equipment used in a plant, but Egan saw more than that. He discovered a manufacturing process vastly different from what he considered the norm. Work moved one piece at a time instead of in the large batches customary in the U.S. apparel industry. Workers were standing and moving with the product instead of sitting at machines making work-in-process inventory. It was TSS at work. At first he wasn’t convinced that single-piece flow could be more efficient than the batch system. The pace was methodical and consistent, but not fast in appearance. The batch systems he was familiar with moved almost frantically, but he realized that much of that motion was really waste — picking up and putting down pieces task-by-task as required by batch systems. He also saw the faster throughput, better ergonomics, workflow balance, minimizing of inventory, space savings, and the ease of management and administration. “That drove me to want to study it further,” said Egan, “to understand its efficiency. With some added analysis and overnight faxes back to the States to compare rates, I found it was actually far more efficient, given the reduction in handling — often the major part of manual tasks — within and between steps. There were few if any material handlers, reduced storage, and reduced work transport. Faster defect recognition made for immediate correction, thus better quality. I asked for the rights to bring the system to the States as part of the machine distribution agreement we were negotiating.” Egan said, “The good folks in Japan were skeptical. Their attempts to get Americans interested in the system had failed. They said, ‘You Americans like working in batches with employees doing just one job all day. You like buffers and inventories which you even call an asset.’ I persuaded them to give us a chance, studied the system with them, and brought it to the United States in 1989.” To begin to implement TSS, said Egan, “We had to develop everything. We engineered stand-up adjustable tables, new tabletops — because machine placement was different — new pedals and controls for stand-up use, electronic scoreboards, and trouble lights. We found the best mats and other accessories — there was no existing infrastructure. We then developed new training programs to shift the culture.” Egan said that companies make the transition relatively easily. At first, operators worry about standing up all day, but as they adjust physically to the standing and walking, they like the change and say they feel healthier and as they adapt to multi-skill expectations they are more interested in the work. Since the 1980s, Egan and his Americas 21st, Inc. team have helped companies use TSS to compete effectively. Although sewn products were initially his focus, he now helps companies apply the principles to mechanical assembly, distribution, printing, and many other industries. He is a partner in Americas 21st, Inc. in Greenville, SC and sole principal of L. J. Egan Associates in Cataumet, MA, which provides lean engineering, consulting, training, and related services such as to GoodGlove USA and other companies. Target.ame.org Target Second Issue 2010 11 Leadership Nolan Ryan once said of his childhood: "You knew you had arrived when you were able to get a Nokona baseball glove." — Baseballgloves.com employees a fixed market-competitive wage and then provides a gainsharing opportunity based on our success in producing quality gloves. That comes as a weekly bonus, which can eventually represent 20 percent above regular fixed pay,” said Egan. “We base gainsharing on finished quality gloves shipped, and always 12 Target Second Issue 2010 based on demand, rather than speed at doing an individual task as in old piecework systems that only generated WIP and longer leadtimes. We have also provided a good benefits package including insurance, vacation, holidays, and other paid time off that adds about 25-30 percent more value to pay.” Egan continued, “Although our labor cost might be as much as ten times higher than in some other country, our efficiency, our material savings, our speed to market, our ability to respond to the retailer immediately, our ability to customize for the retailer or consumer, and our style flexibility as well as our capability to continuously and immediately make improvements all make us a winning team.” Editor’s note: Thanks to Nokona and Bill Lillie, production manager of GoodGloves USA for their photo contributions. Karen Wilhelm is Target contributing editor and publisher of the blog Lean Reflections. Target.ame.org