CORP BROCHURE - W BLEED_Layout 1

“As an organization, we must
always persevere. Our standards
of character, commitment and
accountability are reflected
in everything we do.”
- Dan O’Dowd, Colorado Rockies
Executive Vice President, General Manager
ELEVATE your brand with our fans
2010 Colorado Rockies Attendance
2,875,245 fans
Averaged nearly 36,000 fans per game
8% increase from 2009
4th largest increase in MLB
Denver Sports Teams Attendance
Colorado Rockies 2,875,245
Denver Nuggets
737,812
Denver Broncos
600,928
Colorado Avalanche 571,849
Colorado Rapids
199,929
Based on 2009/2010 regular season team attendance.
GENDER
AGE
65+
6%
HOUSEHOLD INCOME
Less
than
$25K
12%
18-24
13%
55-65
20%
Male
56%
Female
44%
More
than $75K
48%
25-34
19%
50-54
11%
$50K-$74K
21%
35-49
31%
Graduate/
Professional
29%
College
52%
NUMBER OF GAMES
ATTENDED
MARITAL STATUS
EDUCATION
Single with
no kids
28%
High
School
18%
Other 1%
$25K-$49K
19%
15+
12%
10-14
14%
Married
with kids
48%
Single
with kids
11%
Married
with no
kids
13%
RESIDENCE
1-4
45%
5-9
29%
Denver
Metro/
Boulder
63%
Colorado,
Outside
Denver/Boulder
29%
Out of
State
8%
Hispanic
10%
ETHNICITY
Caucasian
85%
African American 2%
Other 2%
Asian 1%
Place your brand IN THE FANS’ HANDS
POCKET SCHEDULES
Approximately 750,000 pocket schedules are printed to give
Rockies fans a quick reference for game dates, game times and
promotions for the entire season. Pocket schedules are distributed
at Coors Field ticket windows, Rockies Dugout Stores, various
corporate sponsor locations and in mailings.
Sponsor involvement
can include your
advertisement on the
back panel and the
opportunity to distribute
the pocket schedules at
your business location.
TICKET BACKS
In 2010, outfielder Carlos Gonzalez was recognized for both
defensive and offensive excellence by earning his first Gold
Glove and Silver Slugger awards. He became the fifth Rockies
hitter to win the NL batting title, joining Andres Galarraga,
Larry Walker, Todd Helton and Matt Holliday. Gonzalez was
also first in the NL in hits and total bases, second in slugging
percentage and the sixth Rockies player to ever have a 20-20
season (20 home runs and 20 stolen bases in the same
season). Photo courtesy of Rich Clarkson & Associates (Ryan McKee)
Over 2 million tickets
are printed each year.
Sponsors can take
advantage of the
opportunity to reach
Rockies Season
Ticket Holders and
fans that purchase
individual game
tickets through
traffic-driving offers
on ticket backs.
Official Sporting Goods Retailer
of the Colorado Rockies
$
25 OFF
YOUR PURCHASE
OF $100 OR MORE
(SOME EXCLUSIONS MAY APPLY. SEE STORE FOR DETAILS.)
COUPON VALID: 04/01/10 – 10/31/10
1171 4250 0401 1010 3110
6
Go to any Denver Sports Authority
and register for a chance to win a
$10,000 Shopping Spree!
See store for details.
GAME PROGRAMS
Rockies Magazine, the team’s official game day
program, is printed April-September and is
distributed via the following:
u All Colorado Rockies home games
u Rockies Dugout Stores
u Subscriptions
u Coors Field suites
u Season Ticket Holders
u Corporate Partners
u Frontier Airlines gates at Denver International Airport
COUPONS
Provide Rockies fans special discounts by participating in
Rockies Rewards, a monthly handout with traffic-driving
offers distributed to fans as they enter the gates.
ACTIVATE your brand with our fans
IN-STADIUM PROMOTIONS
Sponsor a promotional item giveaway at Coors Field
and your brand will own the day.
Receive the following:
u Your logo on thousands of Rockies promotional items
given to fans as they enter the gates
u Media exposure on 850 KOA and FSN Rocky Mountain
u In-stadium exposure on the matrix and LED boards
throughout the game
u A day of hospitality at Coors Field including ceremonial
first pitch and a catered suite for 60 guests
Along with teammate Carlos Gonzalez,
shortstop Troy Tulowitzki was recognized
for his defensive and offensive excellence
by also earning his first Gold Glove and
Silver Slugger in 2010. Tulo hit 15 home
runs and had 40 RBI in September, both of
which were franchise records for a single
month. His 15 September homers were
the most in MLB since Mark McGwire in
1998. Photo courtesy of Rich Clarkson & Associates
(Jamie Schwaberow)
RETAIL/IN-MARKET PROMOTIONS
Drive traffic to your business with Rockies branded
in-market promotions which include:
u Unique, once-in-a-lifetime experiences to offer your
customers
u Co-branded POS and register-to-win displays in
your retail locations
u In-stadium recognition during the promotion
LED SIGNAGE
LED signage is available by the
half-inning and includes:
u Animated sweep
u Static message during play
u Opportunity to change messaging
throughout the season
First Base
Centerfield
Third Base
DIGITAL SPEED PITCH SIGNAGE
Digital Speed Pitch signage is available by the half-inning and includes static branding during play.
Third Base
Centerfield
Put your brand
IN THE SPOTLIGHT
Main Scoreboard
Concourse
Bullpen
HOME PLATE
ROTATIONAL
Rotational signage behind home plate
is available by the half-inning and
includes exposure on:
u All locally televised Rockies home
games
u National and local sports highlights
u Broadcasts in visiting team markets
such as New York, Los Angeles,
Chicago, Phoenix, San Francisco
and Houston
Home Plate
ENTERTAIN our fans with your brand
MATRIX ANNOUNCEMENTS
Deliver your brand's message between innings
on Coors Field's full-color digital matrix board.
Matrix announcements can be changed
throughout the season to:
u Recognize charitable giving programs
u Highlight retail locations and website
u Support in-market promotions
On July 31 vs. the Cubs, Carlos Gonzalez became just the
5th player in Major League history to complete a cycle with
a game-ending home run. It was one of seven walk-off
home runs the Rockies hit in 2010, the most in the Majors.
Photo courtesy of The Denver Post
VIDEO BOARD FEATURES
Enhance the fan experience and increase
your brand recognition by sponsoring a
feature during inning breaks at Rockies
games.
Sponsorship of features such as interactive
fan contests, baseball trivia or animated
races include:
u PA introduction
u Contest or graphics on the video board
u Your message and logo on the matrix
board
u Exposure on all LED boards
BUILD RELATIONSHIPS for your brand
The Colorado Rockies offer partners a variety of unique
hospitality opportunities to use as:
u Sales incentives
u Customer entertainment
u Employee recognition
u Business-to-business
networking
Take a trip to the Rockies’ new Spring Training home,
Salt River Fields at Talking Stick, in Scottsdale, AZ, or
other MLB cities to watch the Rockies on the road.
2010 was a banner year for starter Ubaldo Jimenez;
he pitched the first no-hitter in franchise history on
April 17 at Atlanta, he was the NL’s starting pitcher
at the All-Star Game and he had a franchise-record
19 wins. Photo courtesy of Rich Clarkson & Associates
Play in the annual Rockies Charity Golf Tournament
with Rockies players and coaches.
Throw out a ceremonial first pitch prior to a home
game.
Recognize employees or charitable contributions during an
on-field pregame ceremony.
Report to the clubhouse,
suit up in your own Rockies
uniform and get tips from
the pros as you spend an
afternoon on Coors Field at
Client Batting Practice.
BROADEN THE REACH of your brand
The Colorado Rockies offer advertising
opportunities on FSN Rocky Mountain
during the game of the week on all 26
Sundays throughout the regular season.
Advertising opportunities include:
u :30 commercials
u In-game features
u In-game billboards
The Colorado Rockies broadcast 162 regular
season games on 850 KOA, the flagship station
of the Rockies Radio Network.
Advertising opportunities include:
u :15 commercials
u :30 commercials
In 2010, Todd Helton passed Hall of Famers Rickey Henderson, Willie
Mays and Ted Williams, as well as soon-to-be Hall of Famer Ken Griffey, Jr.
on the all-time doubles list, finishing the season at 34th all-time, just one
shy of Hall of Famer Frank Robinson and five short of Hall of Famer Lou
Gehrig. Photo courtesy of Rich Clarkson & Associates
Advertising on coloradorockies.com is a great
way to associate your brand with ours and drive
traffic to your website.
Reach Rockies fans through:
u General rotation banner ads
u Online sweepstakes
u Email blasts to registered users
“The best is yet to come!”
- Jim Tracy, Colorado Rockies Manager
COLORADO ROCKIES BASEBALL CLUB, 2001 BLAKE STREET, DENVER, COLORADO 80205