marca - Unidad Editorial

2016
MARCA, UNDISPUTED LEADER
During 78 years, MARCA has
MARCA is supported by millions
been providing sports information;
readers and users that confirm the
it has been present in historical
ability to inform and entertain every
moments, telling the best stories
type of target. Moreover, MARCA
and achievements of our athletes.
has become the sports media with
Nowadays, MARCA has become
the most participation in social
the undisputed leader in sports
networks thanks to our followers.
information and also in daily press.
MULTIMEDIA
PRESS
DIGITAL
RADIO
EVENTS
OUR FOLLOWERS ARE LEADERS
14,1 MILLION
people are waiting for you
at MARCA universe
36 % COVERAGE.
36 %
25 %
17 %
14 %
Marca
As
Mundo
Deportivo
Sport
With millions of readers,
maximum multimedia coverage
MARCA is the leader of
(press+radio+digital) and with
dailies and sport dailies
a huge number of unique
in our country, offering a
followers.
SOLUTIONS
MULTIMEDIA
PRESS
DIGITAL
RADIO
EVENTS
MILLIONS OF CONSUMERS ARE WAITING FOR YOU.
12 M
Digital
Users
2.2 M
Readers
on paper
461 MIL
9,4 M
Mobile
Users
4M
Pc
users
Audience in
Radio Marca
8,4 M
With millions of readers,
maximum multimedia coverage
MARCA is the leader of
(press+radio+digital) and with a
dailies and sport dailies
huge number of unique followers
in our country, offering a
SOLUTIONS
MULTIMEDIA
PRESS
DIGITAL
THE MOST
ATTRACTIVE AUDIENCE
RADIO
Use Videogame
Hardware
Spending+200 per year
INDEX
Men from 25 to 44 years,
A-B social class,
with higher education.
multimedia
189
+42% got it and +18%
play with it.
INDEX
multimedia
262
Plane
Cinema
Once a week
INDEX
EVENTS
multimedia
183
Last year journey
INDEX
multimedia
113
SOLUTIONS
Online gambling
En el último mes
INDEX
multimedia
250
Sport Club
Members
INDEX
multimedia
172
Women also prefer MARCA: 20% in
coverage with 3 million in audience
Restaurants
+once a week
INDEX
multimedia
132
Man Clothes
Spending+600per year
INDEX
multimedia
238
MARCA is t he f avorit e
w o me n w i th a n a ttra cti ve
opt ion f or men and f or
p ro fi l e fo r co n su mp ti o n .
Car
purchase intent
INDEX
multimedia
153
MULTIMEDIA
PRESS
DIGITAL
RADIO
EVENTS
SOLUTIONS
THE MOST EFFICIENT
PLANNING
Maximum multichannel coverage
for the most commercial target:
Man, 25-44, A-B social class.
MARCA MULTICANAL OFF+ON
Coverage (000)
1.800
Coverage (000)
1.631
Coverage (000)
7
coverage %
34,8
Coverage %
31,55
Coverage %
9.67
Campaign in Diario Marca, Radio Marca and Marca.com
34,8%
Campaign in Diario AS, Ser sports
programs and As.com
Coverage
Campaign during
1 month with 10 press insertions,
30 radio and 6 M impressions (3 freq.)
- Target: M, 25-44, MM-MA-A.
MUNDO DEPORTIVO
MULTICANAL OFF+ON
AS MULTICANAL OFF+ON
YOUTUBE.COM
Campaign in Diario Mundo Deportivo
and Mundodeportivo.com
FACEBOOK.COM
UU (000)
759
UU (000)
766
Coverage %
14,68
Coverage %
14,81
Campaign in youtube.com
Campaign in facebook.com
MARCA mult ichannel
p ro fi l e , e ve n co mp a re d to
off ers t he best coverage
mo re ma ssi ve me d i a
f or t he most desired
MULTIMEDIA
PRESS
DIGITAL
RADIO
EVENTS
SOLUTIONS
THE BEST MULTIMEDIA
CONTENT
EVENTS
MARCA.COM
ORBYT
MARCA ESTILO
MARCA BUZZ
GUÍAS MARCA
IGN
ESPAÑA
A great content offer for
a demanding Audience.
MARCA is always available
regardless the place.
MARCA MOTOR
e-SPORTS
DISCOVERYMAX
TIRAMILLAS
TECNOPASIÓN
RADIO MARCA
MARCA MÓVIL
MARCA offers different
maximum quality. Those
informative possibilities
who want to enjoy and
in press, radio and digital
share prefer our contents.
media, always with the
MULTIMEDIA
DIGITAL
PRESS
LIVING SPORTS IN A DIGITAL WAY
Leader
brand
in sports
multiplatform
coverage
RADIO
EVENTS
In mobile
9,4 MM
12 MM UUs
37,5%
>
> Responsive design website
> Continuous navigation.
> The most powerful daily HOMEPAGE: 5,8 M UUs and
159 M PVs
MARCA offers different
maximum quality. Those
informative possibilities
who want to enjoy and
in press, radio and digital
share prefer our contents.
media, always with the
SOLUTIONS
In Pc
4 MM
MULTIMEDIA
PRESS
DIGITAL
RADIO
EVENTS
THE BIGGEST SPORTS COMMUNITY
SOLUTIONS
MULTIMEDIA CONTENTS
MARCA is the most influential Spanish
media in social networks.
VIDEO is the most important feature of MARCA, with a wide variety
of formats: interviews, press conferences, streamings... And the best
contents with relevant partners:
Adventure and action by Discovery
4,35 MM FOLLOWERS
Video impressions
per month
4,1 MM LIKES
Moreover, there are more 400 M
people registered for emailing actions.
414.691
16 MM
Registrations
in the Data Base
MARCA is an online point
We make a huge effort in
of reference for millions of
order to give our public a
people who are passionate of
superior digital experience
sports and entertainment.
every day.
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
SOLUTIONS
LEADER IN MOBILE
Sports Leader
in Mobile
9,4 MM UUs
The excitement of the best live sport,
the most complete information and the more updated videos.
MARCA is also leader in mobile supports, with almost 9,4 millions
of users (8 millions exclusively in phones).
Mobile Apps:
530.301.194 Page Views
5,7 M
T he f irst sit e of sport s
o ffe r (Ap p s a n d mo b i l e si te )
inf ormat ion in mobile
i s a mo d e l o f i n n o va ti o n a n d
support s. MARCA mobile
a d ve rti si n g cre a ti vi ty
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
SOLUTIONS
SPECIALIZED CONTENTS
FOR A DIFFERENT AUDIENCE
> IGN SPAIN
World leader in videogames information
since 2012.
2,5 MM UUs
10 MM PVs
3,1 MM UUs
14 MM PVs
> MARCA MOTOR
A reference web for motor information.
All the news, models, races,
competitions, analysis,…
A wide coverage for all
Our followers enjoy daily
targets, with great affinity with
contents alternative to sport
youth audience.
with MARCA.COM
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
> MARCA BUZZ
The best humor, viral videos, photo albums, memes,
etc. Contents to amaze our audience. A great
entertaining complement to sports information.
1,8 MM UUs
503.000 UUs
4,6 MM PVs
> DISCOVERY MAX
Entertainment with capital letters. Amazing
stories through genuine characters.
1,4 MM PVs
831.000 VIDEO IMPR.
A wide coverage for all
Our followers enjoy daily
targets, with great affinity with
contents alternative to sport
youth audience.
with MARCA.COM
SOLUTIONS
MULTIMEDIA
PRESS
DIGITAL
MARCA ALWAYS WITH SPORTS
2.242.000
18.076
149.459
Readers
Copies
1,6 MM
exclusive readers
of sports dailies.
70% are exclusive readers
Marca
2.242
El Pais
1.299
As
La Vanguardia
EVENTS
SOLUTIONS
A biggest readership than all the other sports
dailies together, with a 52% of coverage
Orbyt
suscriptions
1.180
El Mundo
RADIO
841.000
Daily readers
63% read us every day
815
651
14 LOCAL EDITIONS
MARCA was born 76 years
to our contents and they find
ago and nowadays it is the
in MARCA the most complete
undisputed leader in daily
information to enjoy their
press. Our readers are loyal
passion.
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
SOLUTIONS
MOTOR
A HUGE VARIETY OF SPECIALS
AND EXTRAS FOR DIFFERENT TARGETS.
SELECT YOUR IDEAL AUDIENCE AND THE SUITABLE SUPPORT.
RUNNING
LEISURE
BEAUTY
VIDEOGAMES
ADVENTURE
MARCA has specialized
a u d i e n ce , re i n fo rci n g i ts p o si ti o n
cont ent s of a great int ere st
i n th e ma rke t a n d p ro vi d i n g
f or t he most demanding
ta rg e ts o f a g re a t a d ve rti si n g
va l u e .
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
ADVERTISING PROFILE
A TREND-SETTING MAGAZINE
MARCA ESTILO magazine, for the man of today, is
where sport and lifestyle unite.
A modern, new and attractive format. With the
strength of MARCA. Much more than a magazine.
SOLUTIONS
82%
82% men with an average age of 43
78%
A-B social classes
50%
From 20 - 44 years old
51%
Living in big cities
MARCA has specialized
p o si ti o n i n th e ma rke t a n d
cont ent s of a great int ere st
p ro vi d i n g ta rg e ts o f a g re a t
f or t he most demanding
a d ve rti si n g va l u e .
audience, reinf orcing it s
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
GUÍAS MARCA
MARCA publishes with a
national print-run the GUÍAS
MARCA (independents from
the newspaper).
They are reference guides
for each sport: Anuario, Guía
Motor, Guía Liga, etc.
MARCA has specialized
i ts p o si ti o n i n th e ma rke t a n d
cont ent s of a great int ere st
p ro vi d i n g ta rg e ts o f a g re a t
f or t he most demanding
a d ve rti si n g va l u e .
audience, reinf orcing
SOLUTIONS
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
SOLUTIONS
ADVERTISING PROFILE
MARCA MOTOR
• The leading magazine in the sector. It
has double the audience than its closer
competitor.
• The best information about motor-sports:
cars, motorbikes, races, prices, competition,
prototypes,…
91%
Men
79%
A+Bsocial classes
457.000
35%
26.466
44%
Readers
25-44 years old
18%
Share
With higher education
Copies
MARCA has specialized
i ts p o si ti o n i n th e ma rke t a n d
cont ent s of a great int ere st
p ro vi d i n g ta rg e ts o f a g re a t
f or t he most demanding
a d ve rti si n g va l u e .
audience, reinf orcing
MULTIMEDIA
PRESS
DIGITAL
ALL SPORTS INFORMATION ON THE RADIO
RADIO
EVENTS
SOLUTIONS
Directo Marca Mon-Fri (7-13)
262.000
Listeners
Intermedio Mon-Fri (15-20)
135.000
Listeners
Marcador fin de semana
320.000
Listeners
The radio selected by the sport fans.
461.000
listeners in 48
radio stations
A HIGH QUALIFIED PROFILE
87%
Men
56%
25-44
years old
80%
A+B social
classes
They are big consumers; they like enjoying their free time and take care of
themselves. They are connected, informed, lovers of the latest technologies
and protagonists in important purchase decisions
MARCA complet es it s
fi rst sp o rts ra d i o i n Sp a i n
mult imedia commit ment
a n d w h e re l i ste n e rs mo st
wit h RADI O MARCA, t he
e n j o y b ra n d s.
MULTIMEDIA
DIGITAL
PERSS
RADIO
EVENTS
SOLUTIONS
Listeners in
apps
THE MOST ACCESSIBLE RADIO
The best programs in Streaming
147.000
On line
listeners
187.996
286.286 unique users,
776.699 page views,
334.155 reproductions
-App Radio Marca: 24.204
UUs per month
- more than 260.000
active downloads.
-App MARCA: 125.595 UU
per month in radio
24.000
listeners in
TDT
MARCA complet es it s
fi rst sp o rts ra d i o i n Sp a i n
mult imedia commit ment
a n d w h e re l i ste n e rs mo st
wit h RADI O MARCA, t he
e n j o y b ra n d s.
MULTIMEDIA
PRESS
DIGITAL
SOMETIMES WE ARE
THE NEWS
RADIO
EVENTS
SOLUTIONS
> MARCA Soccer Awards
> MARCA Legend
> Sports in family
Marca honors the most important figures of
soccer.
The most enjoyable sports activities for
adults and children.
Since 1997 Marca rewards the excellence of
our athletes.
Brands go along with the
projects through special
main characters in these
sponsoring, reaching a huge
impact in all the media.
MULTIMEDIA
DIGITAL
PRESS
A WORLD OF POSSIBILITIES
IN AN UNIQUE ENVIRONMENT
RADIO
EVENTS
SOLUTIONS
> CUSTOMIZATION
> BRANDED CONTENT
> SPONSORSHIP
We are specialists in ad-hoc solutions.
Our advertising produces a maximum
We offer multiple ways of sponsorship
engagement for brands and also a good
and adapted formats for new way
advertising experience for our audience.
people consume information.
MULTIMEDIA
> MEGA FORMATS
DIGITAL
PRESS
> MOBILE
RADIO
EVENTS
SOLUTIONS
> SPOT-IN-NEWS
We are specialists in ad-hoc solutions.
Our advertising produces a maximum
We offer multiple ways of sponsorship
engagement for brands and also a good
and adapted formats for new way
advertising experience for our audience.
people consume information.
MULTIMEDIA
DIGITAL
PRESS
> MAXIMUM VISIBILITY
RADIO
EVENTS
SOLUTIONS
> THE RADIO WITH THE CUSTOMER
> ORBYT
We are specialists in ad-hoc solutions.
Our advertising produces a maximum
We offer multiple ways of sponsorship
engagement for brands and also a good
and adapted formats for new way
advertising experience for our audience.
people consume information.
MULTIMEDIA
DIGITAL
PRESS
RADIO
EVENTS
360º OF SUCCESS
Our multichannel actions are really complete:
microsite, web customization, branded content,
newsletter, banners, social networks, radio and
press.
Our expert team will find the best solution to
achieve your goals.
Mult ichannel campaigns
e xp e cta ti o n s, re a ch i n g o u r
t hat overcome our client s’
fo l l o w e rs w h e re ve r th e y a re .
SOLUTIONS
SOURCES
SLIDE 03
Random Combination EGM 2nd Acum. 2016 Marca, Radio Marca
and Marca Motor + Comscore Multiplatform August 2016 Marca
Sites >15 years old
SLIDE 04
Digital&Mobile: Comscore Multiplatform Marca Sites August 2016.
Diario Marca and Radio Marca: EGM 2nd 2016 acum. and Ola.
RRSS: August 2016. BBDD: Marca August 2016
SLIDE 05
AIMC Marcas 2015 and EGM 2nd Acum. 2016. Random
Combination EGM 2nd Acum. 2016 + Comscore Multiplatform
August 2016 Marca Sites >15 and Woman
SLIDE 06
Random Combination EGM 2nd Acum. 2016 + Comscore
Reach&Frecuency August 2016
SLIDE 08
Comscore Multiplatform August 2016 - Estudio Navegantes AIMC
May 2015. Homepage marca.com: Comscore Multiplatform August
2016
SLIDE 09
Video Marca Sites DFP August 2016 - all IPs- all Marca´s products. RRSS:
August 2016. BBDD Internal Marca May 2016
SLIDE 10
Movil audience: Comscore Multiplatform August 2016. Itunes and Google
Plus downloads August 2016. Mobile Apps: Page views. Omniture August
2016
SLIDE 11-12
Omniture August 2016. Vídeos Discovery DFP August 2016
SLIDE 13- 17
EGM 2nd Acum. 2016
Orbyt subscriptions August 2016. diffusion of Marca and Marca Motor: OJD
January to December 2015. Exlusive readers: AIMC Marca 2015
SLIDE 18
EGM 2nd Ola 2016
SLIDE 19
Listeners online: EGM 2nd Ola 2016 (audience last 30 days internet).
Omniture May 2016. Listeners Apps: internal Omniture May 2016. Itunes
and Google Plus downloads May 2016. RRSS: all twitter accounts of Radío
Marca’s speakers and programs August 2016. Audience TDT 2nd Ola EGM
2016 (Audience last 30 days platforms)
YOU CAN CONTACT WITH COMMERCIAL DEPARTMENT ON
MARCA PAPEL
MARCA ONLINE
+34 91 443 55 09
MARCA RADIO
DEPARTAMENTO COMERCIAL
DIRECTOR PUBLICIDAD
ÁREA PRENSA, INTERNET Y MOBILE UNIDAD EDITORIAL
Gonzalo Casas - [email protected]
DIRECTORA DE PUBLICIDAD
ÁREA MARCA PRENSA, INTERNET Y MOBILE
Arantxa Sanchez - [email protected]
PUBLICIDAD
Ignacio Arcos
[email protected]
Elena Fernández
[email protected]
Fuencisla Quirós
[email protected]
Iñigo de Nogales-Delicado
[email protected]
Jaime Caro
[email protected]
Luis Bueno
[email protected]
José Antonio Muñoz-Calero
[email protected]
Nieves Herrero
[email protected]
Alberto Pérez
Nuria Ricart
[email protected]
[email protected]
Ana Tamaral
[email protected]
Borja Jauregui
[email protected]
CONTACTA CON EL DEPARTAMENTO COMERCIAL EN EL
O EN CUALQUIERA DE NUESTRAS DELEGACIONES.
MARCA PAPEL
MARCA ONLINE
+34 91 443 55 09
MARCA RADIO
2016
THANK YOU
VERY MUCH