Copywriter - Jonathan Hanisits

Copywriter
Jonathan Hanisits
Copywriter
EXPERIENCE:
2008-2009 Conard House, Inc.- Case Manager
2007-08 Starbucks- Barista
2007 Secretary of the State, California- Office Technician
2007 Susy Q Designs- Design Assistant
2006 Glass McClure Advertising- Creative Intern
Duraflame, Go Girl Energy Drink, Cartridge World, Cone Zone,
Sutter Health, Mercedes Benz
2004-06 University of California, Santa Cruz- Maintenance Specialist
2002-05 Rocky Mountain Chocolate Factory- Cashier/Cook
EDUCATION:
2009 MFA in Advertising- Academy of Art University, San Francisco
2006 BA in Sociology- University of California, Santa Cruz
SKILLS:
Final Cut Pro, Adobe Creative Suite
AWARDS:
2009 TV Bronze Winner, Winter Show- Academy of Art University
2009 Print Finalist (3 campaigns), Winter Show- Academy of Art University
2009 Print Finalist (3 campaigns), Spring Show- Academy of Art University
2009 Winner, Charles Schwab Campaign Contest- Academy of Art University
2008 Print Finalist, Spring Show- Academy of Art University
INTERESTS:
Backpacking, karaoke, and witty banter.
www.jonathanhanisits.com
(916) 616-1609
[email protected]
Canon G10
A print campaign targeting the amateur photographer who has the
passion of a professional. The G10 is the first camera that is the size of
a pocket “point and shoot,” equipped with the manual functions of an
SLR.
“
Intruder “
Marley’s favorite
sni f fing post.
The PowerShot G10—Manual functions of an SLR, convenient size of a point and shoot. Capture the extraordinary in every day.
“
“
“C hromatize”
The parking lot of
Bob’s Auto Shop, waiting
for the diagnosis.
The PowerShot G10—Manual functions of an SLR, convenient size of a point and shoot. Capture the extraordinary in every day.
Kids these da ys“
“
S u nda y mor ning
pa per run
The PowerShot G10—Manual functions of an SLR, convenient size of a point and shoot. Capture the extraordinary in every day.
Yakima
An integrated campaign encouraging people to escape the city and
experience the thrill of outdoor adventure.
Yakima utility racks will take any gear you’ve got, anywhere you’re going.
Get out of the city - your next adventure is waiting.
Yakima utility racks will take any gear you’ve got, anywhere you’re going.
Get out of the city - your next adventure is waiting.
Yakima utility racks will take any gear you’ve got, anywhere you’re going.
Get out of the city - your next adventure is waiting.
Yakima utility racks
will take any gear
you’ve got, anywhere
you’re going.
Get out of the city your next adventure
is waiting.
Ambient - Elevator:
Users see a trail extending from the floor of the elevator. Once the doors open, they see the continued trail on the elevator floor and the destination it leads to on
the back wall of the elevator. When the doors close, the mounted Yakima rack and informative product copy are exposed.
Culinary Institute of America
A print campaign aimed at increasing student enrollment to CIA by
inspiring foodies to push the evolution of their palates.
2009 Print Finalist, Spring Show- Academy of Art University
Zippo
An ambient campaign targeting edgy youth that compares the
longevity of Zippo flames to other things that burn.
WARNING
BURNS LONGER THAN
SAND IN NAUGHTY PLACES
Guerrilla:
Signs are placed at public beaches to boast the durability of Zippo flames.
Guerrilla:
Urinal mats are placed in bathrooms of bars, restaurants, and sporting venues that have
consistently young crowds.
BURNS LONGER THAN
THE FLAMES OF HELL
Guerrilla:
Clings are placed on the front steps of churches in young neighborhoods.
Guerrilla:
Stickers are placed on toilet seat cover dispensers in shopping malls, bars, and restaurants
known for their young crowds.
Threadless
An integrated campaign that includes print, guerrilla, and spectacular
executions. The campaign breaks the barrier between fine art and
street art, and encourages local artists to submit their work to the
Threadless website.
2009 Print Finalist, Winter Show- Academy of Art University
photo of ad in location
(remove this text before printing)
we want
ARTISTS LOOKING FOR MORE
THAN LOCAL LOVE.
as. .
nvas
canv
the@eca
Co
ttonnisisth
Cotto
@
Guerrilla:
Frames are placed around pieces of street art with placards encouraging artists to submit their work
to threadless.com.
Outdoor Spectacular:
Artists are asked to contribute to a large mural painted on a viewable surface in a bustling area. An oversized antique frame is placed over a mural
that extends beyond the painted surface.
SkullCrushers
An integrated campaign introducing the new product by Skull Candy,
showing the unique feature of “crush-ability.” The headphones
collapse into a small, manageable size while still boasting superior
audio quality.
2009 TV Bronze Winner, Winter Show- Academy of Art University
Spot opens with various items loading themselves into a backpack in
a stop-motion manner.
SkullCrusher headphones attempt to fit in while in their expanded
form, but do no fit.
SkullCrushers by
Smaller than a fist, louder than a punch.
They “crush” into their compact form and make their way into the
bag.
The bag is picked up and taken from scene. The logo and campaign
tagline appear.
30 Second TV Spot:
“Skull-Crushing Sound.” Click image above to see actual spot.
Skullcrushers by
SMALLER THAN A FIST, LOUDER THAN A PUNCH.
Insert:
This pop-up ad shows the benefit of the compactibility of SkullCrushers, showcasing them at their full actual size when the pop-up is initiated. When the page is
turned, they are “crushed” back into their compact size.
2
1
3
Skullcrushers by
SMALLER THAN A FIST, LOUDER THAN A PUNCH.
5
Fold Out:
Inserted in magazines, these fold-out ads allow the user to unfold a pair of SkullCrushers, experiencing their expandability and learning about the audio quality of the headphones as they
interact with the ad. It begins as a 4”x2” piece, and gradually folds out into a full 11”x17” spread once the headphones are completely “un-crushed.”
4
This giddy feeling can happen everyday. No really, it can.
photo of ad in location
(remove this text before printing)
The thrill of expandability you just experienced can become an arousing
part of your everyday life with SkullCrusher headphones- designed
to cram massive sound into minimal space. But their accommodating size
is not a measure of their performance; a bass-amplifying sound system
and mini-subs in each ear produce enough noise to make your equilibrium
stammer. If you are still wondering how we cram ball-busting loud sound
see for yourself at skullcrushingsound.com
SkullCrushers by
Smaller than a fist, louder than a punch.
Front
in a case so small,
Back
Direct Mail- Burst:
When the user opens the Skull Candy envelope, it instantly inflates using the technology of Guinness Beer’s widget. The inflated bag inside is the signature SkullCrusher
slip pouch that the headphones come with. Inside the bag is a promotional card explaining the audio quality, and the collapsing capability of the line.
ENOUGH BASS TO
BLUR YOUR VISION.
CLICK
HERE TO SEE IT IN ACTION
Participants are prompted to click to see “enough bass to
blur your vision.”
SkullCrusher headphones make their way out of pouch in
stop-motion manner.
SMALLER THAN A FIST,
LOUDER THAN A PUNCH.
The headphones expand across the page to actual size, and
the bass from the audio causes the entire page to shake in
time.
Headphones “crush” back to compact size. Campaign tag
and URL appear.
Web Page Takeover:
“Blurry Beats” Click image above to view actual ad.
Rand McNally
A print campaign that compares the instinctive nature of animals to
human's faulty sense of direction.
ly,
l
u
f
k
Than s thumbs.
sess
s
o
p
we
Unfold your intuition.