Atina Ativos Naturais

Atina Ativos Naturais
Meeting Paris- Impag
November 2014
Atina
• Brazilian Company Founded 2004, for the
exclusive production of natural ingredients
sourced ethicaly within BRAZIL ,with social
responsability for cosmetic industries.
• Responsible Source – CGEN , ORGANIC
CERTIFICATION ECOCERT NOP, FSC.
• Quality Process – Quality Culture
WHERE RAW MATERIAL COME FROM
TO ANSWER THAT ATINA HAS FULL TRACEABILITY
CONTROLLED BY SOFTER :
SAFE TRACE
Natural Bisabolol
• Through partnerships, certifications and
awards, ATINA reasserts its commitment
towards sustainability by raising awareness
among major industry players on the
importance of sourcing natural active
ingredients from certified suppliers, which
have proven their compromise to biodiversity
conservation.
Fazendas próprias em Carrancas/MG
(324 ha).
Candeia - Eremanthus erythropappus
Exploração e transporte de candeia
INNOVATION W BISABOLOL
• Atina offers encapsulated Bisabolol which has
increased water dispersion , and mantain the
active isolated and protected from the
formulation , medium interactions , until the
release controlled by skin enzimes.
• The microlipid capsules provide prolonged
release of Bisabolol, which increase its
efficiency and enalble faster treatment
outcome.
Screening Bisabolol e Nano
Bisabolol
Teste
Equipamento: Soft Plus Callegari
Bisabolol em gel creme a 0,5%
T0 = antes
aplicação
T1 = 2 horas
após
aplicação
T2 = 24
horas após
aplicação
Nano Bisabolol em gel creme a 0,5%
T0 = antes
aplicação
T1 = 2 horas
após
aplicação
* Corresponde a 0,1% de bisabolol
T2 = 24
horas após
aplicação
Nano Bisabolol em gel creme a 2,5%
T0 = antes
aplicação
T1 = 2 horas
após
aplicação
* Corresponde a 0,5% de bisabolol
T2 = 24
horas após
aplicação
•Community organization or FARM
regularization
•Transparency prior to harvesting
•Respect local people’s culture and way of
life
•Benefit sharing and transfer of technology
adding value to community work
•Training - best practices on forest
management
•Certification
•Multiple use of the forest
•Business management CAPACITATION
•Sustainable relationships
HOW ATINA
WORKS with
Community or
Farmers
ATINA MARKET
RELATIONSHIP
•Traceability – guarantee of ethicaly sourced
materials
•Connection with communities as reliable partners- long term relationships
•Organic certified portfolio
•Improved quality, quantity and logistics to
NATURAL raw materials
•Access to new species from the
Brazilian Biodiversity - compliance with
all applicable laws - Innovation
MACRO CONSIDERATIONS OF THIS
OPERATING MODEL
•Conservation of the tropical rain forest –
Mata Atlantica, through environmentally
correct practices- candeia case
•Seeds and fruits harvesting avoid
deforestation Babassu Case
•Contribution to regional
development
•Help poverty eradication
•Economic opportunity for local people to keep living at their
environmetal
LOCAL DEVELOPMENT
ATINA QUALITY SYSTEM : 2014/2015
biennium
1. Restructuring of the Quality Police
Integration of the Quality, Health,
Safety, Environment and Social
Responsabily Polices.
Objective: To improve the sinergy and
streamline the actions these vectors
jointly
2. Traceability of processes
Aquisiton Module Quality –TOTVS
System
• Objective: Improved traceability of raw materials,
products and suppliers management and integration
between work centers (SP/MG)
• 3.Certification of Quality Management Systems
• Scheduled for 2015 june certification audit of
management systems - Standard IS0 9001: 2008 Certification SGS Organism
• Objective: To achieve levels of excellence in quality
management
ATINA QUALITY SYSTEM: 2014 / 2015
biennium
4. Certification of Good Manufacturing
Practices (GMP)
Scheduled for 2015 june, certification
for Good Manufacturing Practices EFfCI - European Federation for
Cosmetic Ingredients – SGS Organism
Objective: To achieve levels of
excellence in product manufacturing
Pesquisa, desenvolvimento de processo industrial e produção de novos ativos naturais
WAWHITE
Wawhite is a white powder with
SUGGESTION OF CONCENTRATI ON
spherical particles smaller than 30 μm, high
oil adsorption capacity, and a promoter of
the matting effect. It is produced from the
bleaching of the babassu mesocarp through
a friendly chemical process and physical
processes of drying, reduction, and size
classification.
RAW MATERIAL The Matas dos Cocais
Forest - has a dense cluster of babassu
between the Caatinga, the Cerrado and
the Amazon Forest - occupying about 18
million hectares of central Brazil. Babassu
has great potential to generate wealth for
the
collecting communities due to its various
uses. Throughout this region, there are
local
laws regarding the Babassu Livre, which
ensures collectors access to palm trees
located
in public and private areas. The struggle of
the coconut breakers is for the approval of
the
Federal Law of the Babassu Livre.
COMMUNITY - BABASSU
Not organized
No business experience
No income
Organization support
Marketing support
Financial support
Organized –
Commercial experience
No financial support
Monoculture
Organized - Quebradeiras de coco
Maranhao
Commercial experience
Financially supported
More than one culture
Financial support
Product diversification
COMMUNITY INSERTION TO THE
MARKET- SCALE UP RAW MATERIAL
Price guarantee
Increase of trade volume