to view Skagen`s Fall 2011 Innovations travel retail catalogue

www.skagen.com
Skagen Designs, Asia Pacific
Skagen Designs Ltd - 2501-2 Billion Plaza, 8 Cheung Yue Street, Cheung Sha Wan - Hong Kong
T. +852.3568.8769 - F. +852.3568 0877 - E. [email protected]
model no: H01SSLB
model no: H02LSXB
For every
Skagen Denmark Hiro Collection
watch sold, Skagen Designs will
donate US$1 to
JAPANESE RED CROSS SOCIETY.
Hiro Collection – Ladies’ Watch
Model no: H01SSLB
This timepiece is a delicate and feminine fashion item to
complement every woman’s style. Eight SWAROVSKI
ELEMENTS crystals adorning the shiny black dial and
case not only add a sense of sophistication to the
watch, but also symbolize ‘endless beauty’. Genuine
Italian leather straps with satin top complete the elegant
design.
RRP: € 179
Skagen Designs will donate US$1 to Japanese Red Cross
Society for every Hiro Collection watch sold.
Hiro Collection – Gent’s Watch
Model no: H02LSXB
A beautiful and minimal curve of stainless steel links is
designed to fit naturally on the wrist. A shiny black dial
with matte accents give the watch a fresh look that is both
timeless and contemporary, yet true to the Skagen Denmark design philosophy.
RRP: € 179
Skagen Designs will donate US$1 to Japanese Red Cross
Society for every Hiro Collection watch sold.
Stretch Mesh Collection – Ladies’ Watch
Model no: 107SSSS2
No clasps, no need for adjustment, and no fear of oversized or
unsecured bands. A shiny silver band and case, 3 hand Japanese
quartz movement and dial accents made of SWAROVSKI
ELEMENTS become the centerpiece of this comfortable and
reliable watch.
RRP: € 149
Stretch Mesh Colletion – Ladies’ Watch
Model no: 39LSSS2
No clasps, no need for adjustment, and no fear of oversized or unsecured bands. A glossy mirror border, raised numbers, 2 hand Japanese quartz movement and shiny silver band and case with dial
accents made of SWAROVSKI ELEMENTS become the centerpiece
of this comfortable and reliable watch.
RRP: € 149
Ultra Slim Steel Collection – Ladies’ Watch
Model no: 812SSS
Balancing elegance with ease, this charismatic watch reflects the
brilliance of Skagen’s sunset skies. A polished, round, silver stainless steel band and case, mirror border, super hardened crystal,
mother-of-pearl dial and time indicators made of SWAROVSKI
ELEMENTS.
RRP: € 129
Ultra Slim Steel Collection – Ladies’ Watch
Model no: 233XSSS1
Taking a cue from the Skagen shorelines, this sandblasted, minimalist style makes the well-dressed wearer a symbol of style. With a
matte silver dial and band, 2 hand Japanese quartz movement and
accents made of SWAROVSKI ELEMENTS, this watch is bound to
leave an impression.
RRP: € 109
Ultra Slim Steel Collection – Gent’s Watch
Model no: 958XLSL
Honoring traditional comfort with modern aesthetics and functionality we introduce a timeless style. Featuring a super hardened
crystal, brown genuine leather band affixed to a matte steel case
and matte silver dial on a 2 hand Japanese quartz movement
with second hand sub dial. This is design, refined.
RRP: € 119
Ultra Slim Steel Collection – Gent’s Watch
Model no: 916XLSSS
Taking an ordinary design and turning it into something modern and
chic, that is what we have done for you. A circular matte silver case,
textured strap following case shape, hidden crown and 2 hand Japanese quartz movement with sub dial, bring this watch into the limelight.
RRP: € 149
Ultra Slim Steel Collection – Gent’s Watch
Model no: 233XLSSS
Taking a cue from the Skagen shorelines, this sandblasted, minimalist style makes the well-dressed wearer the epitome of authority. With a matte silver dial and band and 2 hand Japanese
quartz movement, this watch is bound to leave an impression.
RRP: € 119
Ultra Slim Steel Collection – Gent’s Watch
Model no: 233XLBSB
Taking a cue from the Skagen shorelines, this sandblasted, minimalist style makes the well-dressed wearer the epitome of authority. With
a matte black dial and band and 2 hand Japanese quartz movement, this watch is bound to leave an impression.
RRP: € 129
Bente Collection - Jewelry
Model no: JESS025 (earrings), JNSS025 (necklace)
The shimmery white pearls - a focal point of these
elegantly timeless earrings and necklace - mirror
the glistening sun as it reflects from the water's
calmness. A blank canvas for a true artist. A
heavenly backdrop for true craftsmanship and
design.
RRP: € 39 (earrings), € 59 (necklace)
RRP: € 79 (set)
Save
19%
to buy a set
Freshwater Pearl Collection - Jewelry
Model no: JESW020 (earrings),
JNSW020 (pendant necklace)
Pearls of Wisdom made with white pearls ideal for
work or play. These freshwater pearl studs are set
in a contemporary inlayed shiny steel cup that
shows off their luster and shine.
The finest weaved mesh necklace rolled delicately
on the collarbone, creating a modern piece of art.
At the center, a single white pearl is proudly
displayed open polished disc.
RRP: € 39 (earrings), € 59 (necklace)
RRP: € 79 (set)
Save
19%
to buy a set
Pernille Collection - Jewelry
Model no: JESS029 (earrings), JNSS029 (pendant necklace)
An artist's playful trail made while strolling the
beach. A glistening essence from the sky above.
Curves along the coast. Sea shells washing upon
the shoreline. All are moving forces that inspired
the creation of these earrings and pendant. Both
items are polished with mesh inlay, and a mesh
chain comes with the pendant.
RRP: € 49 (earrings), € 69 (necklace)
RRP: € 89 (set)
Save
24%
to buy a set
Steen Collection – Sunglasses
Model no: S044-ABMG
Retro, masculine navigator design in
black acetate with satin brushed metal
accents. The grey gradient lenses offer
100% UV protection.
RRP: € 79
Camilla Collection (Sheild) Sunglasses
Model no: S047-CSDG
Elegant
shield
design
made
with
SWAROVSKI ELEMENTS and mesh accents
on temples. Stainless steel in a shiny silver
finish combines with smooth metallic black
acetate temples. The charcoal gradient lenses
offer 100% UV protection.
RRP: € 79
Camilla Collection (Round) Sunglasses
Model no: S051-AAAG
This fashionable round design is skillfully
crafted of smooth acetate inlayed with
mesh crossing shimmering ovals made
with SWAROVSKI ELEMENTS. The frame
is metallic burgundy.
RRP: € 79
Christian Collection Sunglasses
Model no: S052 – NBMP
Classic navigator design with contoured
fit is the framework of these superior metal
sunglasses. The frame comes in satin
finishes with mesh inlay to add some class
to classic. The frame is satin black with
grey lens.
RRP: € 119
Beach Tower Program 2011
KEY SELLING POINTS
OBJECTIVES
• Drive distribution
• Open new accounts
• Increase space in existing
account
• Establish stronger brand
identity in store
• UltraSlim Titanium - a growing
trend in APAC market
• APAC Top 35 skus and best
selling innovations
• 3 red dot 2011 winning models
(ie. 809 series)
• UltraSlim Ceramic - new range to
drive rotation on top eye level
• UltraSlim Steel ladies - mesh with
Do you want to earn € 4.000+
in 2 months?
RETAILER INVESTMENT FOR ONE BEACH
TOWER/ COUNTER PACKAGE (52 watches
and POSM)
Retailer investment
Total retail price
Retailer Profit
Expected
average rotation
Minimum
monthly sales
€ 4,014
€ 8,028
€ 4,014
12pc/ month
US$ 5,218
US$ 10,436
US$ 5,218
€ 1,848
US$ 2,376
(average retail price is €154/US$198)*
MOP dial and accents made
with SWAROVSKI ELEMENTS
• Plug and play, hassle- free set
up. 52 skus with the matching
display and POSM are
pre-packed.
• 6 couple watch options
DISTRIBUTOR’S BENEFIT
• Beach tower and POSM will be will be offered
free of charge with purchase of the selected skus in the package.
Cost of Beach tower (approximately US$ 900) will be invested by
Skagen Designs.
• The 52 skus are selected based on documented Top 35 best
sellers and innovations.
• Additional 30 days credit on Beach tower/Counter package.
Tip: 20 beach towers fits into one container shipping by sea.
*based on sales data in 2010
STORY OF THE BEACH TOWER
The original Beach houses from the
coast of Skagen have inspired our
designers to create the Skagen
Beach Towers and Counters.
Both the Beach Towers and Counters
call out the simplicity behind Danish
Design and they can strengthen the
branding in the retail environment.
Space required: 1.86sqft/ 0.17sqm
BREAKDOWN OF THE 52 SKUS
Category
Leather
Links
Mesh
Collection
Ceramic
Steel
Titanium
Total
6
15
31
12
27
13
% of Sku
12%
29%
60%
23%
52%
25%
Total
% of Sku
Gender
Gents
Ladies
25
27
48%
52%
Case Color
Black
Rose Gold
Steel
Titanium
White
11
8
19
7
7
21%
15%
37%
13%
13%
MSRP
99
109
119
129
139
149
159
189
199
229
239
269
Total
% of Sku
1
6
8
8
6
7
1
1
8
2
2
2
2%
12%
15%
15%
12%
13%
2%
2%
15%
4%
4%
4%
ASSORTMENT
Tower Position
Fixtures/POSM
Models Selected
TOP SHELF | Ceramic
WA-IN7
WA-IN3LEFT
WA-IN3RIGHT
WA-BACKDROPIN7
D-INS-PC
LOGO-BLOCK-WARRANTY
G-CER-CARD-SMEA
11SS-CER-INSRT-IN7
11SS-CER-MAT-IN7
347SSXWC
347SBXBC
572SSXWC
572SBXBC
458SSLB
816XSWXC1
816XSWXRC1
816XSBXC1
817SXWC1
817SXBC1
817SSXC
817SBXBC
817SSXRC
• Wholesale price: US$ 62 - 131
• Retail Price: € 129 - 269
• Whole package purchase price: US$ 1,360
before discount
• Whole package retail price: € 2,797
• Focus : New UltraSlim Ceramic
• 46% in white ceramic case, 46% in black, 8% in
steel
• Expected rotation: 3 - 5pcs/mth
2ND SHELF | Steel - Ladies
WA-IN7
WA-IN3LEFT
WA-IN3RIGHT
WA-BACKDROPIN7
D-INS-PC
G-SS-CARD-SMEA
11SS-COL-INSRT-IN7
11SS-SLIM-MAT-IN7
608SSS
358SSSD
358SRRD
523XSSS
233XSRR
818SRLW
355SSS1
380XSSS1
107XSRR
502XSRR
233XSSS
380XSRR1
818SSS
• Wholesale price: US$ 53 - 68
• Retail Price: € 109 - 139
• Whole package purchase price: US$ 777
before discount
• Whole package retail price: € 1,597
• Focus : UltraSlim Steel ladies mesh with MOP
dial and accents made with SWAROVSKI
ELEMENTS
• 54% in steel case, 46% in rosegold
• Expected rotation: 3pcs/mth
3RD SHELF | Titanium - Gents
WA-IN7
WA-IN3LEFT
WA-IN3RIGHT
WA-BACKDROPIN7
D-INS-PC
G-TT-CARD-SMEA
11SS-TT-MAT-IN7
11SS-TT-INSRT-IN7
233XLTMB
T233XLTMN
233XLTTM
233XLTTN
233XSTTM
233XLTTMO
696XLTTM
803XLTBB
805XLTBB
805XLTTM
809XLTTM
809XLTBN
809XLTBB
• Wholesale price: US$ 62 - 97
• Retail Price: € 129 - 199
• Whole package purchase price: US$ 962
before discount
• Whole package retail price: € 1,987
• Focus : UltraSlim Titanium, blue dial and 233 story
• 54% in titanium colour, 46% in black
• Expected rotation: 3pcs/mth
• Red dot 2011 winning models: 809XLTTM,
809XLTBN, 809XLTBB
BOTTOM SHELF | Steel - Gents
WA-IN7
WA-IN3LEFT
WA-IN3RIGHT
WA-BACKDROPIN7
D-INS-PC (optional)
G-DD-INSRT-IN7
G-DD-MAT-IN7
233LSS
233XXLSLB
233XLSSM
233XLSS
331XLRLD
355XLSS
351LSSMO
859LRLD
858XLSLC
233LSSB
531XLSXM1
690LSXB
859LSXB
• Wholesale price: US$ 48 - 72
• Retail Price: € 99 - 149
• Whole package purchase price: US$ 799
before discount
• Whole package retail price: € 1,647
• Focus : UltraSlim Steel for gents, in mesh, leather
and links
• 46% in mesh, 31% in leather, 23% in link
• Expected rotation: 3pcs/mth
Details
Gents - total 25 SKU
Ladies - total 27 SKU
Total 52 SKU
6 COUPLE WATCH OPTIONS
• 816XSBXC1 & 817SBXBC
• 816XSWXC1 & 817SSXC
• Total purchase price is US$ 3,898 VS retail
price € 8,028
• Expected to take 2-3 months to break-even with
12pcs/mth rotation
• 233XSTTM & 233XLTTM
• 233XSSS & 233LSS
• 233XSSS & 233XLSS
• 355SSS1 & 355XLSS
Skagen Denmark products are available in the below airlines in APAC:
Unique meeting point of two seas
Travel Retail 2011
Fall 2011 Innovations
Listing Period: Aug – Dec 2011