David Fishbein

EAST BAY
5959 SHELLMOUND ST. | EMERYVILLE, CA 94608
Experience the eclectic place where commerce,
culture, culinary talent, and community gather
TABLE OF CONTENTS
Public Market Vibe .......................................................3
Project Overview...........................................................4
History...........................................................................5
Alley Rendering............................................................6
Retail..............................................................................7
Market Hall Rendering .................................................8
Dining........................................................................... 9
Emeryville Today........................................................10
Neighborhood Co-tenancy.........................................11
Site Plan.......................................................................12
Phase Two...................................................................13
Contact.........................................................................14
Poised at the gateway to the East Bay and accessible from
four major freeways.
This unique and organic urban retail neighborhood
will bring together hand-selected concepts to provide
a highly differentiated and memorable experience.
Distinctive local and national merchants, premier
restaurants, world-class market-hall featuring chef-driven
fast-casual eating options, vibrant nightlife, and beneficial
services will create a dynamic, rich, and inviting East Bay
landing place where people can meet and socialize.
project overview
$5 Million + transformation of public areas,
market food hall, and retail spaces
150,000 sf
of EXISTING RETAIL
70,000 sf
of PLANNED RETAIL
22,000sf
MARKET HALL
120,000 sf
500
1055
of OFFICE
RESIDENTIAL UNITS
PARKING STALLS
FROM 1874-1924
Shellmound Park, a large amusement park operated
on the site and was a popular destination for many
people from all over the San Francisco Bay Area.
The Public Market site was home to former PABCO
(Paraffine Paint Company) whose paint was used for
the painting of the Golden Gate Bridge.
Beginning in the 1990s, Emeryville has transformed
from an old industrial town to a modern mixed
use urban environment with the opening of some
of the most innovative companies including Pixar
Animation Studios, Clif Bar, Novartis, Peet’s Coffee
& Tea, and Leapfrog Enterprises: all located within a
mile of the project.
THE BACKYARD
Unique Retail Discovered
Authentic
smart
DISTINCTIVE
fabulous
artful
edgy
delightful
CAPTIVATING
creative
dy n a mic
MARKET HALL
18 Unique Food Merchants in three distinctive neighborhoods
410 Seats and community tables
Programmed events – Art, film, music
larkspur
proximity map
580
el cerrito
richmond bridge
CORTE MADERA
Population
10 MIN - 422,027
walnut creek
berkeley
15 MIN - 910,397
20 MIN - 1,667,197
24
uc berkeley
Average Household Income
10 MIN - $54,008
680
101
bay bridge
golden gate bridge
danville
piedmont
Daytime Population
10 MIN - 222,410
15 MIN - 649,044
oakland
20 MIN - 949,029
580
80
san fransisco
20 MIN - $63,190
emeryville
24
15 MIN - $57,061
san ramon
Workers within 1 Mile
25,818 Employees
880
UC Berkeley
580
36,0000 Students
san fransisco
airport
oakland
airport
Dublin
san leandro
580
Pleasanton
Emeryville
Cliff Bar HQ
Back To Earth
Town House Bar and Grill
Novartis
PIXAR HQ
IKEA
Prizefighter
Marina Park
4th S
t
NORTHWEST
BERKELEY
4th street berkeley
Univ
BERKELEY
MARINA
ersity
Univers
Ave
ity Ave
Way
t
Ave
Ashby
80
24
Bay S
t
ROCKRIDGE
UC Berkeley Campus
Hearst Greek Theater
Powel
Temescal District
51st S
T
ay
adw
EMERYVILLE
Bro
580
raph A
80
Teleg
MARINA
24
venue
bay street emeryville
Ashby Avenue at College Avenue
Lululemon
Jeremy’s
Piedmont Avenue - Oakland
Commis
Dopo
Fenton’s Creamery
l St
Market St
Telegraph Avenue
Amoeba Music
Rasputin Music
Urban Outfitters
Temescal District
Bakesale Betty
Pizzaiolo
Dona Tomas
Doughnut Dolly
ELMWOOD
College Ave
ento S
Downtown Berkeley
Shattuck Theater
Chez Panisse
Cheeseboard Pizza
Comal
ashby ave at college ave
ve
Ashby A
ve
Sacram
580
Avenue
Shattuck A
t
4th Street Berkeley
Anthropologie
Apple
Sur La Table
The Gardner
telegraph avenue
Telegraph
Dwight
THE NEIGHBORHOOD
downtown berkeley
BERKELEY
4th S
Bay Street
Apple
H&M
J. Crew
West Elm
AMC 16
uc berkeley campus
Pi
80
m
ed
on
t
Av
e
piedmont avenue - oakland
PIEDMONT
580
OAKLAND
Plan Layou
(13)
450 sq. ft.
(14)
490 sq. ft.
(15)
995 sq. ft.
(12)
450 sq. ft.
LIVING ROOM
Restaurant
4,700 sq. ft.
InShape Health Club
(11)
360 sq. ft.
(16)
435 sq. ft.
(10)
450 sq. ft.
(17)
540 sq. ft.
Restaurant
3,500 sq. ft.
A
F
(5)
(6)
400 sq. ft. 420 sq. ft.
(2)
555 sq. ft.
Retail
1,550
sq. ft.
C
MARKETPLACE
(4)
395 sq. ft.
(3)
370 sq. ft.
B
Cafe
550 sq. ft.
THE BACKYARD
+ 650 sq. ft.
Outdoor area
+ 750 sq. ft.
Outdoor area
D
(8)
(9)
460 sq. ft. 460 sq. ft.
(7)
500 sq. ft.
Cafe
1200 sq. ft.
E
Retail
3,975 sq. ft.
Retail
1,360 sq.
ft.
Retail
980 sq.
ft.
Cafe
1050 sq. ft.
Retail
Retail
Retail
Retail
1050 sq. 750 sq. ft. 750 sq. ft. 750sq. ft.
ft.
Retail
980 sq. ft.
Retail
530sq. ft.
Retail
Retail
Cafe
720sq. ft. 940 sq. ft. 770sq. ft.
Retail
Retail
840sq. ft. 1550sq. ft.
PHASE TWO
KEY
EST. 70
SPACES
10,400sf
RETAIL/RESTAURANT
EST. 140
SPACES
12,900sf
SUPPORT
PARKING
6,200sf
OPEN SPACE
2,700sf
9,000sf
3,500sf
KEY:
RETAIL/RESTAURANT
SUPPORT
PARKING
OPEN SPACE
Chris Kuklinski
9400 Santa Monica Blvd.
3rd Floor
Beverly Hills, CA 90210
p. 310. 458.0100
f. 310. 458.0141
[email protected]
David Fishbein
RUNYON
9900 Culver Boulevard, Suite 1A
Culver City, CA, 90036
p. 925. 708.4388
f. 925. 299.8421
[email protected]