CoatingsTech Magazine - American Coatings Association

CoatingsTech
The NEXT Generation
Gain access with CoatingsTech’s
completely redesigned
media channels.
CoatingsTech
L aunc hi ng the Nex t Genera ti on of . . .
ACCESS
Did you know that the number of
text messages sent every day is now double the population of the planet? That the
amount of technical information is doubling
every two years?* Technology is driving us
forward at a pace and in ways that were
unheard of just a few years ago.
“Through
marketing
opportunities, including the
industry’s premier buying event—
the American Coatings Show
—CoatingsTech will help
you reach the most
influential audience of
decision makers.”
Purchasing/
Engineering/
QC, etc.
In 2016, the American Coatings Association
and CoatingsTech will harness the power of
cutting-edge technologies to offer exciting new
opportunities to the industry. Published by
ACA and the leading resource of the industry,
CoatingsTech plays an integral role in the coatings marketplace. Now, the magazine that set
the standard for editorial excellence is once
again leading the way in coatings communications. From print to digital issues, from our
mobile apps to the paint.org website—all media
platforms are being redesigned to bring the latest in coatings information to you through the
most innovative platforms in the industry.
Through customized and integrated marketing opportunities, including the industry’s premier buying event—the American
Coatings Show—CoatingsTech will help
you reach the most influential
audience of highly engaged decision makers—at just the turn of a
page, the click of a mouse, or the
touch of a finger.
Technical
Sales/Service
R&D/Chemists/
Formulators
9.6M
CIRCULATION**
91
COUNTRIES
11x
FREQUENCY
Distributors
Sales/
Marketing
Others Allied
to the Field
Management
Coatings
Manufacturers
Raw Material
Suppliers
MARKET
SEGMENTS
JOB TITLES
100%
QUALIFIED CIRCULATION
*“Shift Happens,” Youtube video
➋
**ACA internal data, reporting on total audience gross number. No attempt has
been made to eliminate any duplication. Circulation includes ACA members, qualified print subscribers, qualified digital-only subscribers, requested subscriptions.
INNOVATION
Print
CoatingsTech is getting a
New Look
Reflective of our innovative cross-platform
branding, the issues will feature a fresh,
inviting design. Inside the magazine, each
issue will continue to highlight the technical advances, market trends, business
news, and exclusive market data that only
ACA’s flagship publication can provide.
ENGAGEMENT
Digital
Our newly designed digital issue will
revolutionize how the industry accesses
information. With cutting-edge interactivity
and responsive design, the digital issue
will guarantee the most exciting reader
experience. Ask about adding live links,
hotspots, videos, slideshows, or other multimedia assets to your advertisements to
grab the attention of the industry.
Build Your Content Marketing
Strategy with CoatingsTech
As the industry’s only peer-reviewed magazine, CoatingsTech continues to set the
standard, engaging readers and prompting
them toward action every month.
Move beyond traditional marketing and
enhance your strategic approach by communicating with your customers and prospects by “telling”—not “selling.” Through
feature article submissions and participation in Market Update overviews, you
can provide valuable and relevant content
to CoatingsTech readers while effectively
establishing your company as an industry
expert. Contact CoatingsTech’s editorial
staff for more details.
ACS
American Coatings Show
For industry suppliers who are serious about
success, the American Coatings Show is a
must-attend event. And if it’s visibility that you
want, there’s no better way to support your
ACS exhibit investment than by advertising in
CoatingsTech. Get maximum exposure: drive
traffic to your booth by delivering your message to the industry in our Pre-Show Issues
and advertise in the March Show Issue for the
widest distribution. CoatingsTech is the only
trade publication available EVERYWHERE at
the American Coatings Show and American
Coatings Conference.
Cutting-Edge Technology
Mobile
App
Website
Reach our readers anytime, anyplace
with your ad on CoatingsTech’s newly
redesigned mobile app. Developed for the
full range of mobile devices, the convenient
app provides you with a powerful marketing
tool for exciting enhancements, including
premium ad positions, embedded videos,
live links, and sponsor screens.
In 2015, ACA launched its newly revamped
website, paint.org. The site offers a wealth
of information for the industry, attracting greater attention and traffic to your
banner ad. Spotlight your brand where
coatings professionals come 24-7 to learn
about industry news, updates on pressing
legislative issues, and important information about ACA’s signature programs,
including the American Coatings Show.
Check out the new CoatingsTech area for
a wide range of promotional opportunities.
CONTACT
Carolyn Ward, ACA Director of Advertising
704.660.6530 | [email protected]
➌
CoatingsTech
AMERICAN COATINGS SHOW
T
he coatings industry’s most important
event—the American Coatings Show—
is fast approaching. With increased competition this year, it has never been more important to get your brand noticed before, during,
and after the Show. One of the best, and
proven, ways to get your message in front of
the industry is through the official ACS trade
publication—CoatingsTech.
Special
Issues!

As the Official Publication of the American Coatings Show,
CoatingsTech offers:
 EXCLUSIVE: Pre-show access to American Coatings Show exhibitor listings and
show details—before all other industry
magazines
 EXCLUSIVE: Distribution at Show
entrances—the ONLY trade publication with
TOTAL DISTRIBUTION throughout the Indianapolis Convention Center, including distribution in ALL Conference attendee bags.
February (Pre-Show Issue):
CoatingsTech will set the stage for the industry’s most important event with details on the
American Coatings Conference and an early look
at the American Coatings Show.

March (Show Issue):
CoatingsTech will serve as the industry’s inside
guide to this influential event. Program highlights, award-winning technology, exhibit spotlights, and supplier interviews will be featured.
When you advertise in the March Show issue
of CoatingsTech, you get double the exposure
with one ad! Not only will your message be
in the copies delivered to our readers before
they attend the Show but also in the copies distributed throughout the Indianapolis
Convention Center, at show entrances, and in
the American Coatings Conference bag.

May (Post-Show Issue):
Featuring the ACS Wrap-up and introducing the
NEW Cool New Products Guide.
➍
 EXCLUSIVE: First rights to publication of
papers presented at the American
Coatings Conference—including all
award-winning papers.
CONTACT
NEW: Post-Show Feature
New
Cool New Products Guide
There’s no better place than CoatingsTech to
follow up after ACS with your new products,
services or technology. With multiple platforms at your fingertips, your message will
reach decision-makers looking to formulate
their products with the latest solutions the
industry has to offer.
This section is an advertorial-style listing
of the products that were launched at
the American Coatings Show. For added
value, your listing will also be displayed on
CoatingsTech online on paint.org for three
months following the printed publication.
Contact Carolyn Ward to Select the
ACS Package That Offers You the
Greatest Impact.
Carolyn Ward, ACA Director of Advertising
704.660.6530 | [email protected]
2016 EDITORIAL CALENDAR
EDITORIAL
DEADLINE
AD PLACEMENT
DEADLINE
ISSUE
TOPICS JANUARY
Focus Issue
ARCHITECTURAL COATINGS
10/1/15
11/10/15
• Evolving Technologies
• Pigments/Colorants
• Additives Update
FEBRUARY• American Coatings Show Preview 11/18/15
12/15/15
• Industrial Finishes
• Polymer/Resin Technologies
• New Product Development
MARCH
SPECIAL ISSUE:
12/18/15
1/22/16
American Coatings At-Show Issue • ACS/ACC Highlights •
Waterborne Coatings
• Special Purpose Coatings
• International Update
APRIL
Focus Issue
JUNE
• Waterborne Symposium
• Coatings for Concrete Conference
• CORROSION 2016 • Smart Coatings Symposium
• PaintIstanbul
• American Coatings Show At-Show Issue
• American Coatings Conference
• ACA Spring Meetings
AUTOMOTIVE COATINGS
1/18/15
2/25/16
• Sustainability • Special Effect Pigments
• Coatings for Composites
MAY
• Corrosion Prevention
2/18/16
• Low- to Zero-VOC
• Exterior Architectural Coatings
•
NEW Cool New Products Guide
INDUSTRY EVENTS/
BONUS OPPORTUNITIES
3/25/16
• SSCT 2016
SPECIAL ISSUE: 3/18/16
4/26/16
3rd ANNUAL GREEN COATINGS
JULY
• Aerospace Coatings
4/18/16
5/27/16
• Antimicrobials/Biocides • High-Performance Pigments
•
Distributors Guide
AUGUST
•
•
•
•
Functional Coatings
Interior Architectural Coatings
Mixing and Milling
Market Report
5/18/16
6/28/16
SEPTEMBER
•
•
•
•
Marine Coatings
Biobased Coatings
New Polymers
Construction Chemicals
6/17/16
7/28/16
OCTOBER
• Wood Coatings
7/18/16
8/29/16
• UV/EB Technologies
•Polyurethanes
• Additives for Tomorrow’s Coatings
NOVEMBER/
DECEMBER
SPECIAL ISSUE:
2017 COATINGSTECH BUYERS GUIDE
9/18/16
To ensure timely coverage of the market, the Editorial Calendar may be subject to change.
• ACA Fall Meetings
10/7/16
➎
CoatingsTech
PRINT ADVERTISING
2016 Display Ad Rates: PRINT
Print Advertising Policies
Effective January 2016 (all rates shown in USD)
Premium rates:
Space
• Second and Third Cover—Add 15%
• Fourth Cover—Add 25%
• Guaranteed Placement—Add 10%
Color
1X
3X
6X
9X
11X
B/W
2C
4C
$3,232
$3,804
$5,133
$3,044
$3,629
$4,970
$2,688
$3,367
$4,731
$2,610
$3,043
$4,523
$2,434
$3,018
$4,351
Color:
B/W
2C
4C
$2,651
$3,249
$4,578
$2,465
$3,052
$4,382
$2,371
$2,958
$4,288
$2,240
$2,820
$4,151
$2,079
$2,662
$3,994
Commission and cash discount:
B/W
2C
4C
$2,552
$3,140
$4,466
$2,346
$2,934
$4,263
$2,157
$2,736
$4,075
$2,031
$2,617
$3,960
$1,833
$2,417
$3,746
1/2 Page B/W
2C
4C
$2,134
$2,718
$4,050
$1,975
$2,496
$3,891
$1,818
$2,399
$3,733
$1,715
$2,191
$3,629
$1,605
$2,083
$3,519
1/3 Page B/W
2C
4C
$1,738
$2,324
$3,528
$1,611
$2,197
$3,467
$1,464
$2,045
$3,376
$1,376
$1,967
$3,290
$1,265
$1,850
$3,179
1/4 Page B/W
2C
4C
$1,264
$1,850
$3,178
$1,184
$1,770
$3,099
$1,106
$1,691
$3,019
$1,059
$1,642
$2,970
$ 950
$1,534
$2,861
Full Page
2/3 Vertical 1/2 Island PMS colors will be converted to process unless
advertiser specifies otherwise. PMS rates quoted
upon request.
Agency commission: 15% allowed to recognized
agencies on charges for space, color, and position.
No agency commission for insert handling or binding, reprints, or other mechanical charges.
Advertisement policy:
Insertion instructions must be supplied for every
advertisement. All copy is subject to the approval of
the publisher. Publisher reserves the right to place
the word “advertisement” with copy that resembles
editorial matter.
Cancellation policy:
No cancellations will be accepted after closing
date. Cancellations must be made in writing.
Advertisers will be invoiced the full cost of the
advertisement for space reserved when no ad
materials or instructions are received prior to the
materials deadline.
For complete specifications:
Refer to ACA website: www.paint.org/advertising
New
AD SIZES
PLEASE NOTE NEW SPECIFICATIONS
PUBLICATION SPECIFICATIONS
Full Page
2/3
Vertical
1/2
Island
TRIM SIZE: 8" x 10.75"
BLEED SIZE: 8.25" x 11" (includes 1/8" on 4 sides)
1/2
Vertical
1/2
Horizontal
8" x 10.75"
4.5" x 9.5"
4.5" x 7.5"
3.375" x 9.5"
No crop marks are preferred; if included,
they must be outside the bleed area.
7" x 4.875"
FOR PRINT AD RATES, CONTACT:
Carolyn Ward, ACA Director of Advertising
704.660.6530 | [email protected]
1/3
Vertical
1/3
Square
4.5" x 5"
➏
1/3
Horizontal
2.125" x 9.5"
7" x 3.25"
1/4
Vertical
3.375" x 4.875"
1/4
Horizontal
7" x 2.375"
SEND AD MATERIALS TO:
Cathy Banks, ACA Production Manager
& Senior Graphic Designer
202.719.3693 | [email protected]
DIGITAL OPPORTUNITIES
Dynamic
Interactive DIGITAL EDITION on Your Tablet
CoatingsTech’s newly designed digital edition and mobile app will translate
your message into enhanced digital experiences, ready to inspire today’s audiences. Discover new ways to engage readers with your products by using the
full range of dynamic digital opportunities, such as
> live links
> slide shows
> scrollable frames
> video
> audio overlay
> interactive graphics
> hot spots
Every advertiser in the print edition of CoatingsTech will be included in the
digital edition at no additional cost, and no new materials are required for standard advertising in this edition.
CoatingsTech offers a limited number of premium advertising opportunities
with more sophisticated technological features. Call today for complete details.
Advertise across the range of CoatingsTech products to take
advantage of value pricing and maximum exposure.
Contact Carolyn Ward to build your 2016 package now.
ALL
New
Digital Delivery Email:
Each month, the digital issue of CoatingsTech
is emailed to all ACA members and subscribers.
Banners offered on the Digital Delivery Email
provide a direct link to your URL.
Space is reserved on a first-come, first-served
basis, so contact Carolyn Ward today for pricing
and specs on this powerful delivery tool.
ACA’s New Website: PAINT.ORG
Newly launched in late 2015, the ACA website serves as the best
informational resource for coatings professionals. A responsively
designed site, paint.org optimizes your ads for viewing on any desktop
or mobile device, increasing your overall ad exposure across platforms. By featuring your company’s ad on the ACA website, you can
build your brand and promote your products to the industry. Web banner rates are determined by placement and length of time of posting.
Create brand awareness and maximize your ad impact and lead
generation at paint.org.
Space
3 Months
6 Months
12 Months
Premium
$5,967
$10,144
$18,360
Prime
$5,400
$9,180
$15,120
BANNER AD SPECIFICATIONS
AD PROPERTIES: RGB, 72 dpi
FILE TYPE: GIF, animated GIF or JPEG
(name files with appropriate extension)
FILE SIZE: Maximum 100K
Leaderboard (728 x 90 pixels)
Medium Rectangle (300 x 250 pixels)
Premium
Prime
$5,200
$5,019
$8,844
$8,533
$14,568
$14,052
Rates are based on gross rate, per month. Premium banners are “above the fold” in the
highest visibility positions on most highly trafficked pages. Prime banners are positioned
lower on the screen.
FOR DIGITAL AD RATES, CONTACT:
Carolyn Ward, ACA Director of Advertising
704.660.6530 | [email protected]
SEND AD FILES + CLICK-THRU URL TO:
Cathy Banks, ACA Production Manager
& Senior Graphic Designer
202.719.3693 | [email protected]
➐
Join with Our Readers from Around the World of Coatings to Experience
Th e Next G e ne ration of . . .
A C C E S S | I N N O V A T I O N | E N G A G E M E N T
CoatingsTech offers you a “quality over quantity” audience. As the only paid circulation publication specifically geared
towards coatings in the industry, our members and subscribers span the range of coatings professionals—from the board
room to the bench to the field. CoatingsTech readers come from leading companies around the globe, including:
Global
CONTACT
Benjamin Moore & Company
The Valspar Corporation
The Sherwin Williams Company
Ellis Paint Company
PPG Industries
Aexcel Corporation
Dunn-Edwards Corporation
Air Products & Chemicals
Troy Corporation
Arch Chemicals
Dow Coating Materials
Axalta Coating Systems
Coronado Paint Co., Inc.
Barr Brands International
G.C. Brandt, Inc.
Burgess Pigment
AkzoNobel Inc.
BYK-Gardner USA
California Products Corp.
Arkema Coatings Resins
Camger Coatings Systems
The ChemQuest Group
Archway Sales
Jotun Paints
The Chemark Consulting Group
Chromaflo Technologies
CMP Coatings, Inc.
BYK USA
Evonik Corporation
Brandt Technologies, LLC
COATEX, Inc.
Nexeo Solutions
Coatings Research Group
Fine Paints of Europe
Sun Chemical Corporation
BASF Corporation
Columbia Paint Corporation
Argex Titanium
Comex Group
Ashland, Inc.
Cristal
Davis Paint Company
Mobile Paint Mfg.
Jamestown Coating Technologies
EDITORIAL STAFF
Patricia D. Ziegler, Senior Editor
[email protected]
Charles R. Hegedus, Technical Editor
[email protected]
➑
Cathy Banks, Production Manager
& Senior Graphic Designer
[email protected]
DynaChem, Inc.
RPM International Inc.
Covestro
Bona US
Rockwood Pigments
Eastman Chemical Company
Ansa Coatings Limited
Chidley & Peto Company
TMS Manufacturing
Egyptian Lacquer Mfg.
XIM Products
Alberdingk Boley
Farwest Paint Mfg.
Fitz Chem Corporation
GEO Specialty
Buckman
Yenkin-Majestic Industries
Hallman/Lindsey Paints
Delta Laboratories, Inc.
American Chemet Corp.
HALOX
He Bei Chen Hong Paint Company
Dixie Chemical Company
Heucotech Ltd.
Elementis Specialties
Wooster Brush Company
Hirshfield’s Paint Mfg.
C.E. Bradley Laboratories
HORN
Induron Coatings
INSL-X Products Corporation
Ponderosa Paint Co.
Janssen PMP
U.S. Paint Corporation
PCCR USA
Jones-Blair Company
Wacker Chemical
Kelly-Moore Paint Company
KW Container
Lintech International
Brady-Palmer Label Corp.
Forrest Technical Coatings
Lord Corporation
Lubrizol Advanced Materials
Tnemec Company
Behr Process Corp.
Allnex USA Inc.
BWAY Corporation
Chase Products Company
Marcus Paint Company
Century Industrial Coatings
Brenntag North America
Cargill Industrial
Chemours
Miami Chemical
Boulder Imaging, Inc.
McCullough & Associates
NB Coatings
3M
Nordox AS
O’Leary Paint Co.
Oak Printing
Waterlox Coatings Corp.
Clariant Corporation
Orr & Boss
BrynDana International
Patcham USA LLC
Celanese
Farrow & Ball Inc.
Gaco Western LLC
Polyglas USA
Kelley Technical Coatings
Quest Specialty Chemicals
Barton Solvents, Inc.
Hentzen Coatings
Richard’s Paint Mfg. Co.
Seymour of Sycamore
Invotec LLC
Silberline
Myriant Corporation
Southern Diversified Products
TCR Industries
True Value Manufacturing
Chicago Aerosol LLC
UNIVAR USA
Coopers Creek Chemical Corp.
Universal Chemicals & Coatings
Vogel Paint
ADVERTISING
EDITORIAL OFFICES
Carolyn Ward
Director of Advertising
704.660.6530
[email protected]
American Coatings Association
1500 Rhode Island Ave., NW
Washington, DC 20005
202.462.6272
Submit articles and
press releases to:
[email protected]