inception - Ark Ideas Client Folders

I N C E P T I O N
Boost Mobile is a lifestyle-based telecom company focused solely on developing communications devices, services, and an
experience for the youth market. Since the year 2000, our pay-as-you-go wireless services have helped today’s active youth build
stronger connections and greater independence.
Today, Boost Mobile is acknowledged as a leading innovator in the youth space, penetrating pop culture with affordable mobile
solutions for the young and young at heart. Boost Mobile has generated partnerships with popular fashion and other lifestyle brands
and has been received with contagious enthusiasm. This rampant success has enabled us to cultivate brand awareness, offer
exclusive products and services, and has left the perplexed competition in hindsight asking us — “Where You At?”
D I S T I N C T I O N
Over the years, the Boost Mobile brand has become distinguished by its uninhibited approach to marketing. From grass roots
campaigns, to event hosting, and in-crowd to out-crowd advertising, our ambitions are only exceeded by our efforts to defy
convention while keeping it absolutely real.
We Demand Action! The Boost Mobile brand currently features a host of action sports all-stars captured in intense settings
with extreme integrity. This incredibly talented extreme team or — ‘The Boost Mob’ — are champions of surf, skate, snow, and
motocross, giving the Boost Mobile brand the most authentic expressions of competitive excellence. Along with other relevant links
from the urban underground and beyond, Boost Mobile creates genuine ties to their target audience with no strings attached.
Why Gen Y. Because youth defies complacency and defines change. This free-spirited approach is what drives the Boost Mobile
brand — comprised of diverse subcultures that inherently keep in step by keeping in touch.
This comprehensive style guide has been developed to help you showcase the Boost Mobile brand with acute integrity. We’ve
provided everything from logos, action imagery, and title treatments, to packaging concepts, POS usage, and advertising verbiage.
Please contact the appropriate Boost Mobile team member to access all the hi-res images and design elements since they are
updated often. Essentially, this intuitive resource is intended to give you design-as-you-go capabilities with no hassles.
I N T R O D U C T I O N
C O N T E N T S
Corporate Identity
Introduction
Brushed Steel Logo [Vertical]
Brushed Steel Logo [Horizontal]
Vector Based Logo [Vertical]
Vector Based Logo [Horizontal]
Clear Space
Size Matters
Logo + Tagline Lock-up
The Boost Mobile M.O.
Color Palette
Typography
1.0
Print + Broadcast Communications
Introduction
Ad Usage
Packaging
Retail Displays
Posters
Oversized Graphics
Print Verbiage Standards
Radio Verbiage Standards
Broadcast Standards
2.0
Corporate Partners
Introduction
Nextel
Motorola
3.0
Design Elements
Introduction
Background
Action Sport Photography
Lifestyle Photography
4.0
Approvals + Contacts
Introduction
Production Checklist
Contact
5.0
Legal
Introduction
Legal
6.0
Travis Rice, Boost Mobile Team Rider. Photo: Evans
brand
image is everything
This section contains all the essential elements that, together, form the Boost Mobile brand. Use the provided components as
specified to ensure optimum impact and design integrity (and timely approvals, because timing is also everything).
CORPORATE IDENTITY 1.01
brushed steel logo [vertical]. The logo shown here is preferred and should be used whenever possible. With that said, always
choose the logo that provides the greatest legibility and impact on the application at hand.
BRUSHED STEEL LOGO [VERTICAL]
textured background. In many cases the logo will appear on the textured slate blue
background as shown here.
image backgrounds. When used on a photograph, the logo should always appear within the
image’s “negative” space — the areas outside the primary point of focus.
In certain applications, a dark outer glow has been added to further distinguish the art from the
background. Please use your best judgment in applying this feature and submit to Boost Mobile
for approval.
1.02 CORPORATE IDENTITY
don’t go there. In order to facilitate speedy design approvals we highly suggest that you create with extreme integrity and carefully
adhere to our usage rules. The examples below only represent a small portion of unacceptable logo usage. As a general rule, if in
doubt … “don’t go there.”
color. Don’t change the color.
proportion. Don’t alter the proportion of the icon to the
Boost Mobile type.
distort. Don’t stretch, compress or otherwise distort the
logo horizontally or vertically.
size. Don’t use logo below .75" (19.05mm) in width.
(See Size Matters 1.12)
alter. Don’t alter logo artwork, at all.
obstruct. Don’t cover any portion of the logo.
CORPORATE IDENTITY 1.03
brushed steel logo [horizontal]. This horizontal version of the brushed steel logo is considered secondary and should only be
applied when the stacked/vertical logo cannot be used.
BRUSHED STEEL LOGO [HORIZONTAL]
textured background. In many cases the logo will appear on the textured slate blue
background as shown here.
image backgrounds. When used on a photograph, the logo should always appear within the
image’s “negative” space — the areas outside the primary point of focus.
In certain applications, a dark outer glow has been added to further distinguish the art from the
background. Please use your best judgment in applying this feature and submit to Boost Mobile
for approval.
1.04 CORPORATE IDENTITY
don’t go there. In order to facilitate speedy design approvals we highly suggest that you create with extreme integrity and carefully
adhere to our usage rules. The examples below only represent a small portion of unacceptable logo usage. As a general rule, if in
doubt … “don’t go there.”
color. Don’t change the color.
proportion. Don’t alter the proportion of the icon to the
Boost Mobile type.
distort. Don’t stretch, compress or otherwise distort the
logo horizontally or vertically.
size. Don’t use logo below 1.25" (31.75mm) in width.
(See Size Matters 1.12)
alter. Don’t alter logo artwork, at all.
obstruct. Don’t cover any portion of the logo.
CORPORATE IDENTITY 1.05
vector-based logo [vertical]. When the application calls for a vector-based logo, using this stacked logo is preferred.
Always choose the logo that provides the greatest legibility and impact. Follow the guidelines below.
VECTOR-BASED LOGO [VERTICAL]
BM_logo_vert_1c_outline.eps
This outlined version is highly legible in most cases and is
ideal against Team Rider gear.
BM_logo_vert_1c_positive.eps
This logo is best suited on applications that use
light backgrounds.
BM_logo_vert_1c_reverse.eps
This logo is best suited on applications that use
dark backgrounds.
BM_logo_vert_PMS_outline.eps
This outlined version is highly legible in most cases and is
ideal against Team Rider gear. Print using only metallic PMS
877; do not convert to 4-color process.
BM_logo_vert_PMS_positive.eps
This logo is best suited on applications that use light
backgrounds. Print using only metallic PMS 877; do not
convert to 4-color process.
BM_logo_vert_PMS_reverse.eps
This logo is best suited on applications that use dark
backgrounds. Print using only metallic PMS 877; do not
convert to 4-color process.
1.06 CORPORATE IDENTITY
don’t go there. In order to facilitate speedy design approvals we highly suggest that you create with extreme integrity and carefully
adhere to our usage rules. The examples below only represent a small portion of unacceptable logo usage. As a general rule, if in
doubt … “don’t go there.”
size. Don’t use logo below .625" (15.879mm) in width.
(See Size Matters 1.12)
proportion. Don’t alter the proportion of the icon to the
Boost Mobile logo type.
distort. Don’t stretch, compress or otherwise distort the
logo horizontally or vertically.
color. Don’t convert the PMS 877 metallic to 4-color process.
alter. Don’t alter logo artwork, at all.
obstruct. Don’t cover any portion of the logo.
CORPORATE IDENTITY 1.07
vector-based logo [horizontal]. When the application calls for a vector-based logo, using the vertical vector-based logo is preferred
however this horizontal version may be used when necessary. Always choose the logo that provides the greatest legibility and
impact. Follow the guidelines below.
VECTOR-BASED LOGO [HORIZONTAL]
BM_logo_horz_1c_outline.eps
This outlined version is highly legible in most cases and is
ideal against Team Rider gear.
BM_logo_horz_1c_positive.eps
This logo is best suited on applications that use
light backgrounds.
BM_logo_horz_1c_reverse.eps
This logo is best suited on applications that use
dark backgrounds.
BM_logo_horz_PMS_outline.eps
This outlined version is highly legible in most cases and is
ideal against Team Rider gear. Print using only metallic
PMS 877 CVC; do not convert to 4-color process.
BM_logo_horz_PMS_positive.eps
This logo is best suited on applications that use light
backgrounds. Print using only metallic PMS 877 CVC;
do not convert to 4-color process.
BM_logo_horz_PMS_reverse.eps
This logo is best suited on applications that use dark
backgrounds. Print using only metallic PMS 877 CVC; do
not convert to 4-color process.
1.08 CORPORATE IDENTITY
don’t go there. In order to facilitate speedy design approvals we highly suggest that you create with extreme integrity and carefully
adhere to our usage rules. The examples below only represent a small portion of unacceptable logo usage. As a general rule, if in
doubt … “don’t go there.”
size. Don’t use logo below .875" (22.231mm) in width.
(See Size Matters 1.12)
proportion. Don’t alter the proportion of the icon to the
Boost Mobile logo type.
distort. Don’t stretch, compress or otherwise distort the
logo horizontally or vertically.
color. Don’t convert the PMS 877 metallic to 4-color process.
alter. Don’t alter logo artwork, at all.
obstruct. Don’t cover any portion of the logo.
CORPORATE IDENTITY 1.09
space [vertical logo]. Follow these spacing parameters on all vertical logo versions to give the Boost Mobile corporate identity
prominence and consistency on all materials.
CLEAR SPACE
y
x
x
x
y
The isolated areas to the right and left of the logo should, at minimum, match the width of the letter “s” in the Boost Mobile logo.
The isolated areas above and below the logo should, at minimum, match the height of the letter “b” in the Boost Mobile logo.
1.10 CORPORATE IDENTITY
y
space [horizontal logo]. Follow these spacing parameters on all horizontal logo versions to give the Boost Mobile corporate identity
prominence and consistency on all materials.
y
x
x
x
y
y
The isolated areas to the right and left of the logo should, at minimum, match the width of the letter “s” in the Boost Mobile logo.
The isolated areas above and below the logo should, at minimum, match the height of the letter “t” in the Boost Mobile logo.
CORPORATE IDENTITY 1.11
size. The Boost Mobile logo has minimum size restrictions, follow the specifications outlined below. All logos on this page are
shown at minimum size.
SIZE MATTERS
brushed steel logo [vertical].
The minimum width for this logo is
.75" (19.05mm).
brushed steel logo [horizontal].
The minimum width for this logo is
1.25" (31.75mm).
vector-based logo [vertical].
The minimum width for this logo is
.75" (19.05mm).
small vector-based logo [vertical].
If there is a need for a logo smaller than
.75" (19.05mm) you must use this modified
logo. The minimum width for this logo is
.625" (15.879mm).
1.12 CORPORATE IDENTITY
vector-based logo [horizontal].
The minimum width for this logo is
.875" (22.231mm).
small vector-based logo [horizontal].
If there is a need for a logo smaller than
1.25" (31.75mm) you must use this modified
logo. The minimum width for this logo is
.875" (22.231mm).
locked. The Boost Mobile logo and tagline are often used together as a unit as shown below. Additionally, when using this format
the same minimum size and clear space guidelines apply.
LOGO + TAGLINE LOCK-UP
BM_logo_3D_tag_CMYK_horz.tif
BM_logo_3D_tag_CMYK_SP_horz.tif
BM_logo_3D_tag_CMYK_vert.tif
BM_logo_3D_tag_CMYK_SP_vert.tif
CORPORATE IDENTITY 1.13
BM_logo_tag_hor_Key_pos.eps
BM_logo_tag_vert_Key_pos.eps
BM_logo_tag_hor_SP_Key_pos.eps
BM_logo_tag_vert_Spn_Key_pos.eps
BM_logo_tag_vert_positive.eps
BM_logo_tag_vert_reverse.eps
BM_logo_tag_SP_vert_positiv.eps
BM_logo_tag_SP_vert_reverse.eps
BM_logo_tag_horz_positive.eps
BM_logo_tag_horz_reverse.eps
BM_logo_tag_SP_horz_positiv.eps
BM_logo_tag_SP_horz_reverse.eps
1.14 CORPORATE IDENTITY
m.o. The following statements represent our unique selling points and is applied on most Boost Mobile advertisements and marketing
materials. This heading should be used consistently as shown whenever applied. English and Spanish versions have been provided
for you. Please use as appropriate to the audience.
THE BOOST MOBILE M.O.
block header. When applied as a main heading always stack in order and proportions shown.
BM_header_PAYG_eng.eps
BM_header_PAYG_spn.eps
header example. Always applied at the top portion of layout.
text header. When applied as a copy block header always place horizontally and use periods at the end of each statement. This copy block is
an example only and should not be used for any marketing or advertising materials.
Boost Mobile Pay-As-You-Go. No Contracts. No Bills. No Hassles.
The Motorola i730 is all you’ll ever need in a phone. It’s full of the hottest features, like our nationwide Boost™ Walkie-Talkie,
Color Screen, Java™ Games, Ringtones, Text Messaging with T9® predictive text entry, Boost™ Wireless Web, Hands-free
Speakerphone, Voice Mail, Vibracall® Alert, 600 entry Phonebook, Voice Activated Dialing and is GPS enabled. Plus, there’s
no extra charge to roam or call long distance.*
EXAMPLE
For more info about the entire Boost Mobile range of handsets and accessories check out boostmobile.com.
CORPORATE IDENTITY 1.15
color. Although this is the Boost Mobile color palette, these colors are used secondary to the action sports and lifestyle images.
The orange is an accent, used for headlines and as a complimentary color to design. Approvals are required if other colors are
needed for specific marketing initiatives.
COLOR PALETTE
black
0c 0m 0y 100k
process orange
0c 48m 95y 0k
process light blue [PMS 5425]
30c 4m 0y 31k
spot silver
PMS 877 metallic
spot orange
PMS 151
process dark blue [PMS 289]
100c 64m 0y 60k
Note: When dealing with spot colors, the standards for Pantone® colors may be found in the current edition of the Pantone Color Formula Guide Solid
Coated or by calling 1-866-PANTONE. The process color (CMYK) formula breakdowns are also provided in the Pantone Process Color System Specifier
and Simulator Books. Pantone is a registered trademark of Pantone, Inc.
1.16 CORPORATE IDENTITY
typography. The following fonts should be used exclusively on all Boost Mobile materials. Please notice the spacing percentages
that have been applied, as your usage will require the specified adjustments.
TYPOGRAPHY
Univers 57 Condensed Horizontal Scale 90%
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Univers 67 Condensed Bold Horizontal Scale 90%
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
minimal. These typestyles are also a part of the corporate identity but are rarely applied. Use only as an accent if a
secondary font is required and submit sample usage to Boost Mobile for approval.
Eurostile Extended 2 Horizontal Scale 125%
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Eurostile Bold Extended 2 Horizontal Scale 125%
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
CORPORATE IDENTITY 1.17
1.18 CORPORATE IDENTITY
Terry Kennedy, Boost Mobile Team Rider. Photo: Burnett
open
the lines of communication
This section contains all the components that communicate the Boost Mobile vision and voice. Though the
outlined usage allows for some flexibility, stick to the specifications provided for the greatest impact and
design integrity (and avoid a serious beat down).
PRINT + BROADCAST COMMUNICATIONS 2.01
2-page ad. The following standard 2-page spread displays the appropriate use of a. the team rider within context of the entire stunt,
b. tagline on negative image space, c. the M.O. as a copy block header, and d. the product and appropriate logo highlighted for
greatest legibility. See next page for usage of the key elements.
AD USAGE
Note: Ad is not actual size. All publications have specific production specifications, please contact them directly.
2.02 PRINT + BROADCAST COMMUNICATIONS
key elements. The following are the key elements and design composition that form the Boost Mobile look.
7
7
5
8
3
3
2
4
2
1
4
1
6
6
1 logo. The Boost Mobile brushed steel logo with the
textured background is always placed in the lower right
hand corner within a 1.5" (38.1mm) square. There is a 2pt
white keyline separating it from the image.
4 M.O. copy block header. When applied as a copy block
header always place horizontally in a single line and use
periods at the end of each statement.
7 border. All ads have a white border on all sides. Spread
ads have a .5" (12.7mm) border. Single-page ads have a
.375" (9.525mm) border.
2 phone. The Motorola phone is always placed directly
above the Boost Mobile logo square within a 1.5" x 3"
(38.1mm x 76.2mm) box. There is a 2pt white keyline separating
it from the image. The background shows-thru to the action
sport or lifestyle image which is colorized orange.
5 credit. When applicable, the Boost Mobile Team Rider and
photographer credit is always rotated 90° counter clockwise
and is placed in the upper left hand corner .1" (2.54mm)
equidistant from the edge of the image. It is typeset using
Universe Condensed Bold and Universe Condensed at 9 pt.
with a 90% horizontal scale.
8 action sports images. When using action sports images,
in particular, always showcase the team rider within the
full context of the stunt. Never crop image to isolate the
team rider as it compromises the brand credibility.
3 tagline. Within this particular series of ads the Boost
Mobile tagline doubles as a headline. A dark outer glow has
been added to further distinguish the art from the background.
6 legal. On spread ads the legal copy is located in the lower
left hand corner of the image. On single-page ads the legal
is located within the white border directly below the image.
PRINT + BROADCAST COMMUNICATIONS 2.03
more examples. The following are additional examples of Boost Mobile single and spread ads. Notice the consistencies between
the ads, yet each ad stands alone to communicate the Boost Mobile brand, lifestyle and philosophy.
2.04 PRINT + BROADCAST COMMUNICATIONS
PRINT + BROADCAST COMMUNICATIONS 2.05
packaging. Below are examples of two primary Boost Mobile phone packages: the box and the clamshell. Though very different
configurations, both use the proper design elements, as previously specified to create a consistent look and feel.
PACKAGING
clamshell. Used on walls or other hanging displays. Contact Boost Mobile for exact dimensions.
2.06 PRINT + BROADCAST COMMUNICATIONS
box. Used for shelves and free-standing retail floor displays. Contact Boost Mobile for
exact dimensions.
Re-Boost. The following Re-Boost™ Cards display the appropriate use of a. the brushed steel logo and within negative image space
b. the stacked M.O. header, c. a partner logo (i.e., Nextel), and d. the complete featured image/design (properly cropped).
Additionally, the Boost Mobile logo has been placed diagonal from the card’s dollar value to create balance.
PRINT + BROADCAST COMMUNICATIONS 2.07
display. Below are examples of retail environment displays. Variety allows for placement against wall, end caps and even
freestanding areas without walls.
RETAIL DISPLAYS
slat wall display. This wall unit display holds phones in both clamshell and boxed packaging,
as well as a small amount of Re-Boost cards and accessories.
2.08 PRINT + BROADCAST COMMUNICATIONS
wireless floor display. This multi-dimensional floor unit allows for the prominent display of
phones, Re-Boost cards, and accessories and is ideal for attracting customers where ample
floor space is available.
on-counter display. This countertop unit is designed to display phones in the clamshell
packaging as well as Re-Boost cards.
metal floor display. This unit is designed to showcase the actual phones outside of their
packaging and give customers an up close view while keeping them protected. This unit also
holds a small amount of phones in boxed packaging.
PRINT + BROADCAST COMMUNICATIONS 2.09
posters. Below are examples of posters used to promote Boost Mobile.
POSTERS
advertising. Used to promote product within a retail environment.
2.10 PRINT + BROADCAST COMMUNICATIONS
image. Displayed to communicate image and build brand awareness.
oversized. Below are examples of oversized graphics used to promote various Boost Mobile special offers and events. Though
customized, each one displays a high degree of brand consistency.
OVERSIZED GRAPHICS
event header. Above are examples of how headers are customized for special events.
Each one is different but must always be brand consistent.
PRINT + BROADCAST COMMUNICATIONS 2.11
print. The following guidelines explain and demonstrate acceptable verbiage that must be used consistently across marketing,
advertising and retail communications.
PRINT VERBIAGE STANDARDS
Subject
CORPORATE IDENTITY
Boost Mobile
Boost
Requirement/Explanation
Exact Verbiage/Description
Incorrect Verbiage/Usage
Always use the word “Mobile” after
“Boost” when referring to the company
Boost Mobile offers…
Boost offers…
Never use the word Boost as a verb
or adjective.
Get a Boost and get a Boost Mobile phone.
Boost your phone with downloads.
Pay-As-You-Go
This is the distinct Boost Mobile language
for describing the easy, non-contractual
payment method. This phrase is always
preceded by “Boost Mobile” and separated
by hyphens.
Boost Mobile™ Pay-As-You-Go
Important: When used as a headline,
apply all caps to entire phrase.
Pre-paid, Pay As You Go, pay as you go
No Contracts. No Bills. No Hassles.
When used above a block of text, this
phrase should appear as three punctuated
sentences with initial caps on each word.
(This phrase is always preceded by Boost
Mobile Pay-As-You-Go.)
No Contracts. No Bills. No Hassles.
Important: When used as a headline
please use provided art.
No contracts. No bills. No hassles.
2.12 PRINT + BROADCAST COMMUNICATIONS
NO CONTRACTS
NO BILLS
NO HASSLES
Subject
Requirement/Explanation
Exact Verbiage/Description
Incorrect Verbiage/Usage
Always use a “™” at the end of the company
name and before the specific feature.
Note: Voice Mail is always two words
used with initial caps.
Boost Mobile™ Voice Mail
Boost Mobile Voice Mail™
Boost™ Walkie-Talkie
This particular feature presents the “™”
after the word “Boost” and does not use the
entire company name, Boost Mobile.
Communicate faster and talk to more
people, more often, using our nationwide
Boost™ Walkie-Talkie feature. Only
$ [insert price] a day for unlimited use.
Note: Walkie-Talkie has a hyphen.
Boost Mobile Walkie Talkie,
Boost Walkie Talkie
Boost™ Wireless Web
This particular feature presents the “™”
after the word “Boost” and does not use
the entire company name, Boost Mobile.
Now it’s easy to access the Web, right
from the palm of your hand. You get access
to your favorite sites, and all you pay is
$ [insert price] a day for unlimited access.
Boost Mobile™ Wireless Web,
Boost™ Mobile Wireless Web
National Coverage
This particular feature and feature title is
very standard in nature and presented
likewise, with no brand reference.
At Boost Mobile, we’ve got you covered.
We don’t charge you any extra costs to
roam or call long distance. You can make
calls from selected cities throughout the
United States, and pay the standard flat
rates. Visit boostmobile.com for updates
on coverage areas.
Boost Mobile™ National Coverage
Boost Mobile™ Text Messaging
This particular feature and feature title is
very standard in nature and presented
likewise, with no brand reference. Can be
referred to as just Text Messaging when
listed as a feature in Advertising material.
Text Messaging is a great way to
communicate when you can’t talk. All you
pay is $ [insert price] for each message
that you send, and the best thing is that
Text Messages are free to receive.
Boost™ Text Messaging
STANDARD FEATURES
Boost Mobile™ Voice Mail
Boost Text Messages or SMS
PRINT + BROADCAST COMMUNICATIONS 2.13
Subject
Requirement/Explanation
Exact Verbiage/Description
Incorrect Verbiage/Usage
STANDARD FEATURES continued
Java™ Games
Java should always have a trademark.
Most Boost Mobile phones come preloaded
with the hottest Java™ Games like
MotoGP™, Snood™ and Astrosmash™,
plus you can log on to boostLIVE.com and
download new titles as soon as they come
out. Perfect for gaming when you’re on the go.
Java Apps
Nationwide Boost™ Walkie-Talkie
Not Applicable
Standard Copy Points
For use as bulleted points on select
in-store POP and print advertising.
Java games
Flat rate ANYTIME Cellular Calls –
includes Long Distance and Roaming
Send and Receive Text Messages
Wireless Web in the palm of your hand
HANDSETS + PRODUCTS
Motorola i730
Re-Boost™ Cards
2.14 PRINT + BROADCAST COMMUNICATIONS
Always link the model number to the
correct product provider.
Motorola i730 or Boost Mobile i730
by Motorola
Boost Mobile i730
Always follow Re-Boost™ with Card or
Airtime depending on Retail channel
airtime technology.
Re-Boost™ Cards Available Here
Re-Boost available here
Re-Boost™ Airtime Available Here
Re-Boost your Boost Mobile phone by...
Never use Re-Boost™ as a verb
or adjective.
Recharge your Boost Mobile™ phone at...
radio. To develop a repetitive message that resonates with our audience, please ensure that the following information is always
included in Boost Mobile radio spots regardless of the specific featured content or creative context.
RADIO VERBIAGE STANDARDS
Subject
Exact Verbiage
Closing Tag
Motorola phones start at $ [insert price], subject to availability. Prices may change. Phone purchase and activation required. Boost
Mobile service is available in select markets. Get a Boost Mobile phone at [insert retailer]. Check out boost mobile dot com for
details. Boost Mobile. Where you at?
PRINT + BROADCAST COMMUNICATIONS 2.15
television. The logo shown here should always be used for video and broadcast applications.
BROADCAST STANDARDS
logo. For correct usage of the branding elements shown
here, please refer to section 1.0 in its entirety.
2.16 PRINT + BROADCAST COMMUNICATIONS
Tony Trujillo, Boost Mobile Team Rider. Photo: Burnett
build
strong relationships
Boost Mobile is supported by powerful strategic partners and a growing network of recognized event and brand associates. These
alliances enhance our credibility and reinforce connections with our youth audience so please use these logos with care (and keep
our relationships out of the doghouse).
CORPORATE PARTNERS 3.01
nextel. The Powered by Nextel logo should appear on all product packaging and product collateral including; Re-Boost Card, box
artwork, SIM Card, Activation Guide, Getting Started Guide and consumer brochures. Additionally, it should appear on select Boost
Mobile merchandise stands in wireless dealer channels, however the logo is NEVER used on product itself.
NEXTEL
requests. The logos on this page are samples only and
should not be reproduced. Please contact a Boost Mobile
team member for actual logo file(s).
legal. © 2004 Nextel Communications, Inc. All Rights
Reserved. Nextel and the Nextel Logo are trademarks of
Nextel communications, Inc.
3.02 CORPORATE PARTNERS
reverse. Use in the event of a one-color application where
restricted to an all black/dark field. This should only occur
in non-advertising, promotional applications.
minimum. The smallest allowable size for the Nextel logo
depends on the legibility of “Powered by.” Please be
conscious of the readability when scaling down.
motorola. The Motorola logo should appear on all marketing materials that feature Motorola products including; TV, print, outdoor,
in-store POP, promotional collateral, consumer brochure, product packaging and product collateral.
MOTOROLA
requests. The logos on this page are samples only and
should not be reproduced. Please contact a Boost Mobile
team member for actual logo file(s).
reverse. Use in the event of a one-color application where
restricted to an all black/dark field. This should only occur
in non-advertising, promotional applications.
minimum. The smallest size recommended for the horizontal
Motorola corporate signature is 1.27" (3.23 cm) in width.
legal. Motorola and the stylized M Logo are registered in
the US Patent and Trademark Office. © Motorola, Inc 2004.
outdoor, print + in-store POP. If the Motorola Logo is effectively depicted on the Boost Mobile phone product image, then it is not
mandatory to include a separate logo on the piece/promotion.
vertical. The vertical Motorola logo may be requested but
must only be used when space is very limited. Usage is
granted on a case-by-case basis.
CORPORATE PARTNERS 3.03
3.04 CORPORATE PARTNERS
Shane Beschen, Boost Mobile Team Rider. Photo: Checkwood
create
something distinct
This section contains vital elements that convey the Boost Mobile brand in its entirety. Assets are frequently updated so please
contact the appropriate Boost Mobile team member for the latest designs and images (and we'll throw in some bath and beauty tips).
DESIGN ELEMENTS 4.01
texture. The background shown here is the only one considered a part of the Boost Mobile brand. It is used in many applications
from ads to packaging and displays. Never stretch or distort the background in any way.
BACKGROUND
4.02 DESIGN ELEMENTS
action. When using the action sports photography the team rider must always be shown within the context of the entire stunt. This
means that the team rider (the person performing the stunt) may not be cropped out from the surroundings. The photos shown here
are only a small portion of our image library; please contact Boost Mobile Creative for additional images.
ACTION SPORT PHOTOGRAPHY
BM_snow_richards_01.tif
BM_skate_stanton_01.tif
BM_surf_a_irons_01.tif
BM_surf_emerton_01.tif
BM_moto_sellards_01.tif
BM_skate_trujillo_01.tif
DESIGN ELEMENTS 4.03
BM_moto_bubba_01.tif
BM_snow_rice_01.tif
BM_surf_georgeson_01.tif
BM_moto_hansen_01.tif
4.04 DESIGN ELEMENTS
BM_snow_dillion_01.tif
BM_surf_b_irons_01.tif
BM_surf_beachley_01.tif
BM_moto_brown_01.tif
DESIGN ELEMENTS 4.05
life. The following photographs highlight youth in familiar, everyday settings and are classified as “lifestyle.” The photos shown
here are only a small portion of our image library; please contact Boost Mobile Creative for additional images.
LIFESTYLE PHOTOGRAPHY
BM_lifestyle_01.tif
BM_lifestyle_02.tif
BM_lifestyle_03.tif
BM_lifestyle_04.tif
BM_lifestyle_05.tif
BM_lifestyle_06.tif
4.06 DESIGN ELEMENTS
Josh Hansen, Boost Mobile Team Rider. Photo: Hoppen
accept
the things you cannot change
This section will walk you through the approvals process and outline all the necessary contacts for
requests and inquiries. Use this section as a continuous resource to get quicker approvals (and avoid
pissing everyone off).
APPROVALS + CONTACTS 5.01
check it twice. The following checklist is presented here for reference only. Official checklist is provided as a PDF and should
accompany corresponding project files when submitting to Boost Mobile for approval. Each item on the checklist requires a
response. Incomplete checklists will be returned unprocessed for correction.
PRODUCTION CHECKLIST
Identity:
The most appropriate logo color and orientation has been selected for the piece? (section 1.0)
All fonts and support files have been collected?
Provide embedded eps, tiffs or fonts in Illustrator?
The logo is unaltered from the provided state?
Tiff files do not have LZW compression turned on?
Correct clear space has been applied around logo? (1.10-1.11)
Placed images are scaled no more than 105%?
The tagline is used appropriately in the piece? (1.13-1.14 + 2.03)
Clipping Paths are set up correctly? (Use Photoshop clipping paths only.)
Design Composition:
Logo is placed in bottom right hand of piece, if applicable? (2.03)
Color:
Die-lines are a set up as a separate spot color and named as “Die DO NOT PRINT”?
Phone is placed directly above the logo, if applicable? (2.03)
Spot Varnishes are a set up as a separate spot color and named as “Varnish DO NOT PRINT”?
Tagline appears within image’s negative space, if applicable? (2.03)
Proper 1/8" bleed has been added, unless otherwise specified?
If using action sports image, team rider name and photo credit is rotated 90 degrees counter
clockwise and is placed in upper left corner of piece? (2.03)
Cropmarks, score lines and registration marks have been checked?
For ads, white border is applied on all sides — spreads .5", single page .375."? (2.03)
Large gradations are set up in Photoshop to avoid banding?
Color mode for placed images is consistent; all CMYK and not RGB?
File Set Up:
Document size is set up correctly? State size:
Extraneous color definitions have been removed?
Colors are not set to overprint, unless desired? (If they are indicate where on laser copies.)
Mechanical checked against the most recent revisions? Latest revision date:
If job is printing CMYK, make sure Spot Color is unchecked?
Mechanical is set up in specified application/format? Please specify:
If job is printing PMS, make sure Spot Color is checked?
Design elements are consistent throughout document? (i.e. same border weight etc...)
5.02 APPROVALS + CONTACTS
Imagery:
Action sports photos are shown within context of entire stunt?
(no cropped close ups of team riders)
Submitting Prep:
Read Me enclosed? (memo with instructions, comments, concerns and contact info)
Fonts, eps, tif files in support file on CD?
FPO’s have been clearly indicated?
Color or laser printouts included, indicate percentage of actual size printed:
(if not approving by e-mail)
Typography:
Only specified fonts have been used throughout the piece? (1.17)
Dummy included if applicable? (if not approving by e-mail)
Font consistency checked — no application articulated Bold, Italic, etc.?
Font consistency checked — sizes are the same for titles, sub-heads, body text, captions, etc.?
The M.O. is used in its correct form? (1.15)
Entire document has been spell-checked?
Entire document has been proofread and signed by at least 2 uninvolved parties?
Tracking + kerning is consistent?
Hyphenation problems and widows have been eliminated?
Copy is aligned and centered properly?
Unnecessary spaces and fonts have been eliminated?
Hyphens, n–dashes, m—dashes are used appropriately?
Smart Quotes are on; ditto marks for measurement only?
APPROVALS + CONTACTS 5.03
needs. For your convenience, an online checklist and request form has been provided. This is the most effective way to send and
receive items; however for all other inquiries, contact us using the information below.
CONTACTS
Boost Mobile
51 Discovery, Suite 250
Irvine, CA 92618-5202
949.789.4800 telephone
949.789.4810 facsimile
www.boostmobile.com
5.04 APPROVALS + CONTACTS
Darrell Stanton, Boost Mobile Team Rider. Photo: Burnett
read
the fine print
This section contains all the binding regulations held by Boost Mobile and our partners. All parties developing designs and/or
products for Boost Mobile are responsible for adherence to the directives contained within (be afraid, be very afraid).
LEGAL 6.01
legal. Legal information must appear on all collateral, packaging, and advertising. Please see specified usage below to ensure that
we remain in compliance with company regulations.
LEGAL
Boost Mobile
© 2004 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Where You At? and
Logo, BOOST MOBILE, BOOST MOBILE and Logo, and the logo are trademarks and/or service
marks of Boost Worldwide, Inc. All Rights Reserved.
Re-Boost
© 2004 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Where You At? and
Logo, Re-Boost, BOOST MOBILE, BOOST MOBILE and Logo, and the logo are trademarks and/or
service marks of Boost Worldwide, Inc. All Rights Reserved.
Motorola
Motorola and the stylized M Logo are registered in the US Patent and Trademark Office.
© Motorola, Inc 2004.
Nextel
© 2004 Nextel Communications, Inc. All Rights Reserved. Nextel and the Nextel Logo are
trademarks of Nextel communications, Inc.
6.02 LEGAL
The following legal copy should be used in all marketing materials except for out of home
(billboards, wallscapes, wild postings, bus shelter), Manifesto print (brand newspaper) and TV:
© 2004 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Where You At? and
Logo, BOOST MOBILE, BOOST MOBILE and Logo, and the logo are trademarks and/or service
marks of Boost Worldwide, Inc. All Rights Reserved. Motorola and the stylized M Logo are
registered in the US Patent and Trademark Office. © Motorola, Inc 2004.
The following legal copy should be used in all marketing materials featuring Re-Boost cards:
© 2004 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Where You At? and
Logo, Re-Boost, BOOST MOBILE, BOOST MOBILE and Logo, and the logo are trademarks and/or
service marks of Boost Worldwide, Inc. All Rights Reserved. Motorola and the stylized M Logo
are registered in the US Patent and Trademark Office. © Motorola, Inc 2004.
The following legal copy should be used on all product collateral, product packaging and the
Boost Mobile Consumer Brochure:
© 2004 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Re-Boost, Where
You At? and Logo, BOOST MOBILE, BOOST MOBILE and Logo, and the Logo are trademarks
and/or service marks of Boost Worldwide, Inc. MOTOROLA and the Stylized M Logo are
registered in the US Patent & Trademark Office. All other product and service names are the
property of their respective owners. © Motorola, Inc. 2004. All other product and service names
are the property of their respective owners.