Marketing and Promoters Guide

New Day. New Dome.
A completely-transformed Sun Dome serves
as the heart of the USF Athletics District. The
10,000-seat multi-purpose facility has been
revamped from top-to-bottom and now
stands as one of the premier sports and
entertainment venues in the country. New
lower-bowl seating, club sections for fans
and students, and 10 Loge Suites create an
upscale atmosphere. The viewing experience
has been enhanced by a center-hung LED
video board, high-definition video monitors
throughout the building, and state-of-the-art
sound and graphics. Upgraded food
concessions and expanded restroom facilities
round out the guest amenities. The building’s
exterior has also been renovated, creating
one main grand entrance.
MARKET DEMOGRAPHICS
Facts
Tampa Bay
Population
4,310,524 (Greater Tampa Area)
College Graduates 25+
24.4%
Households
1,831,703
Median Household Income
$44,895
Median Age
41.89
Race
White: 78.54%
Hispanic: 10.6%
Black or African American: 12.4%
Asian: 2.2%
Spectra by Comcast Spectacor
The USF Sun Dome is managed by Spectra by Comcast Spectacor. Spectra’s Venue
Management division is the industry leader across a full range of services that impact the
bottom-line success of public assembly venues, including marketing and sales, corporate
partnerships, event booking, ticket services and box office management, customer service,
operations and engineering, and finance and administration.
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with
over 300 clients at 400 global properties to create memorable experiences for millions of
visitors every year. Spectra’s expertise is embodied within three divisions: Venue
Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations
Food Services), and Ticketing & Fan Engagement (formerly Paciolan). Learn more at
SpectraExperiences.com.
Among the many university buildings Spectra manages are the BankUnited Center at the
University of Miami, FL; the CFE Arena at the University of Central Florida in Orlando, FL; the
Ryan Center at the University of Rhode Island in Kingston, RI; the Donald L. Tucker Center at
Florida State University in Tallahassee, FL, and the Chaifetz Arena at Saint Louis University in
St. Louis, MO.
University of South Florida
The University of South Florida is a high-impact, global research university
dedicated to student success. USF is classified by the Carnegie Foundation for the
Advancement of Teaching in the top tier of research universities, a distinction
attained by only 2.2 percent of all universities. It is ranked 44th in total research
expenditures and 34th in federal research expenditures for public universities by
the National Science Foundation. The USF System has an annual budget of $1.5
billion, an annual economic impact of $3.7 billion, and serves 47,000 students in
Tampa, St. Petersburg, Sarasota-Manatee and Lakeland.
HOW WE SELL TICKETS
On behalf of Spectra and the Marketing Department we assure you that with an expertise in the market,
great customer service and a hardworking team, you will be in the hands of the best in venue management
and show execution. Please allow us to assist in any way possible in order to drive revenue, sell tickets and
guarantee a positive experience while in Tampa Bay! Below you will find examples of how we drive ticket
sales:
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Full service marketing and public relations department
Capable to place all local and national advertising
Develops and executes all available PR opportunities
Access to database and social media subscriptions including past purchasers
Opportunity for in venue cross promotional opportunities between USF Athletics and USF
Complimentary event listing and media announcements to local market
Venue and University Ad Program available
Creative ad services available upon request
In Arena LED signage available
Outdoor Digital LED signage available
Access to USF Students, Faculty, Staff and Organizations
Prominent display on new Sun Dome website – www.SunDomeArena.com
HOW WE SELL TICKETS
Website Analytics:
Our website provider, Carbonhouse, allows our marketing team to report and show analytical data regarding
impressions, clicks and overall exposure for every page on our site on behalf of Google Analytics. The
analytics are real time and a great tool for showing value in a facility website as a great marketing modality.
Pre-Sale Opportunities:
Being part of a University setting allows the marketing team to offer pre-sale opportunities to a plethora of
groups on campus. The Sun Dome is currently offering thousands an exclusive, trackable code to specific
groups on campus to advertise efficiently to the USF Community.
Current Pre Sale Opportunities are as seen below:
High Priority
USF Athletic Bulls Club
USF Alumni
USF Rec Center
USF Donors
USF Athletic Staff
Sun Dome VIP Pass subscribers
ARENA FEATURES:
The USF Sun Dome, on the campus of The University of
South Florida, is one of the best mid-sized venues in the
country.
An abundance of new features and upgrades have been
implemented throughout a comprehensive $40 million
renovation.
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New seating on all three levels, for over 10,000
patrons. 1,100 new padded floor chairs complete the
clean and comfortable theme.
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10 new Loge Suites offering luxury catering service,
HD monitors and preferred parking within sales
packages.
ARENA FEATURES:
We have the ability to set the arena in a multitude of show configurations with varied sight lines,
tailored to your specifications. The entire lower level of bleachers are fully retractable, for a full floor
size of 167’ x 115’ or able to be truncated at four rows. Several configurations promote excellent
control for GA access and provide a multitude of floor settings that can adapt to almost any type of
event.
Other configurations available upon request
ARENA FEATURES:
Multiple back of house areas
to support arena events;
four large dressing room
suites, production office,
Green/Media room, two
locker rooms, and more!
ARENA FEATURES:
The Corral Gym on the west
end of the arena is available for
simultaneous or private rental
and can accommodate several
sporting functions(Volleyball,
Basketball, Grappling, etc.) as
well as be cleared for almost
12,000 square feet of floor
space for your expo, dining,
lecture, or small stage event.
ARENA FEATURES:
Addition of up-scale
Arena Club on
Concourse level with
10 huge HD
monitors, liquor bar
and food counter,
and marble railing
overlooking arena
floor. Available for
private functions.
Addition of luxurious and upscale Meyer Family Hardwood
Club on service level, available for private events.
Addition of large Coca-Cola Student Club on
floor level, available for private events.
Addition of Team Store open during special events,
selling your favorite USF Bulls gear and supplies.
ARENA FEATURES:
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New expansive and state of the art ticket office
at the grand entrance of Gate A, staffed by
experienced professionals to provide seamless
services
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Multiple patron and production parking
options located in close proximity to the
facility and located on a state university
campus
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ADA compliant facility in all aspects and overly
engineered for enhanced access of the
disabled community
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A Silver LEEDs certification based on our everimproving sustainability and environmental
impact
EVENT PRODUCTION:
Staff:
Our resourceful and energetic event staff will help perfect each aspect of your event by providing any service you may need
or by contracting them through trusted and affordable vendors.
Rigging:
Our rigging system is suspended below a unique space-frame roof, 79’ above the floor, and covers the entire arena stage
level. A typical bay is 13’ square with most bays on the stage end having a secondary beam. Overall weight capacity is
90,000 lbs distributed evenly across the grid. A newly engineered Fall Arrest System was installed during renovations. See
rigging grid map below.
Audio:
We have a fully integrated Crestron Ethernet audio system that can easily control source and volume levels simultaneously
or segregated by Club, Rooms, Media Center, Concourse, Arena and Exterior from the central location at section 204 or on
several wall plates around the arena.
Our newly installed arena speaker system consists of twenty four (24) bi-amped ElectroVoice EVH-1152D/64 speakers in four
clusters and amplified using QSC equipment.
Our digital house console is a Yamaha LS-9-32 and we have a small array of supportive gear for producing presentations
without full bands.
We own a Clear-Com base station with seven packs/headsets, typically for use by FOH and spotlight operations.
We have an Assisted Listening System for patrons following procedures of use at the Guest Services Counter in Gate A.
New Acoustical paneling on select walls, as well as new state-of-the-art ceiling lapidaries
EVENT PRODUCTION:
Show Power:
New state of the art services provide unparalleled isolation without actually separating runs.
All 250v services equipped with Cam-Lok and Lug Tie-Ins.
UPSTAGE RIGHT (NE Corner of floor):
800A (or 2 x 400A), 400A, and 200A
UPSTAGE LEFT (SE Corner of floor):
600A (or 400A + 200A) and 200A
FOH (NW and SW corners of floor):
200A (or 2 x 60A)
Dock Power:
400A (or 2 x 200A) and 200A (or 2 x 100A)
Ancillary Power:
20A 110v Strips at each corner of arena floor
Lighting:
Our newly installed sports lighting consists of fifty-two 1000 watt metal halide MUSCO fixtures focused for basketball
(200 lumen across the playing surface). These are shrouded and can be blacked out and back at full within five seconds.
Warm up time is 3-5 minutes and restrike from a hot bulb is a 10-15 minute cycle.
We have 56 (fifty-six) original 500 watt halogen ceiling fixtures with no cool down or warm up needed.
Spotlights:
We have four Strong Super Trouper 2k watt Spotlights located on platforms in the uppermost row at the NW and SW FOH
corners.
EVENT PRODUCTION:
Staging and Risers:
We recently purchased a STAGERIGHT stage system, arguably the best
staging provider in the nation. We can build almost any rectangular
shape of stage up to 3360 sq. ft., adjustable in height from 4’ to 6’6”.
The staging includes two sets of stairs, 108’ of stage rail and black
skirting, and a full ADA ramp or use of a wheelchair lift. We carry a
variety of other risers and platforms to fulfill special requests.
Barricade:
Along with the Stageright staging, we purchased 96’ of four foot high
grated “blow through” stage barricade. We also have 72’ of SICO stage
barricade.
Lifts:
We have one 3k electric forklift with 48” forks and one 5k propane
forklift with 42” forks. We also have the use of a 30’ man lift and a
wheelchair lift.
EVENT PRODUCTION:
Telcom/IT:
We are fully wired in each room, the dock, and arena bowl and
concourse for 1 gigabyte of Internet traffic speed. We are the
most wireless building on the entire modern campus, with any
user not more than 20’ horizontal feet from an active node. Our
phone system is entirely voice over IP. Analog or ISDN lines must
be ordered three weeks in advance and incur install fees separate
from rental.
Load-In:
Our loading dock has parking for 15 vehicles and four buses, two
full 53’long x 12’wide x 14’ high truck bays and one ramp.
Loading can occur on the ramp into the building and the two
level bays (3 trucks simultaneously with two being leveled and
one being forked/truck ramp. Parking for up to 4 trucks or 18
vehicles is available on a gravel area on the dock access road,
within the dock fencing, or a nearby cul-de-sac 500 yards away.
IATSE:
We employ the stage professionals of the IATSE union, Local 321.
EVENT PRODUCTION:
Video:
New center hung 4-sided 10 mm resolution 16:9 aspect
video boards, surrounded by integrated Daktronic
competition game systems and scoreboard displays, as
well as four LED 20’x20’ video/graphic boards above upper
seating in each of the four arena corners; two with 10mm
video resolution, and two boards with 21mm graphic
resolution. Two 60’ graphic ribbon boards, also above the
upper seating on the roof lip of the north and south arena
sides, with 21mm resolution. Use of the video boards is
included with rental of the arena. Content conversion and
board operation during the event will incur separate costs.
RESTRICTIONS:
Although we will attempt the “impossible” to produce your event, we do ask a few concessions that
help us maintain the facility in a beautiful, safe and efficient manner:
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Only painters tape may be used on our walls and most other surfaces. Any other tape or adhesive, and
the location it is intended to be used, must be specifically approved by the event staff per instance.
There can be no storage behind any bleachers or under any bleacher overhang on the floor level. Only
actively used equipment may be allowed in the area at any time. Vigilance and adherence is mandated
by State Fire Marshall and failure could be cause to prevent an event.
A 9’ aisle must be maintained at all times within the loading hallway at lower Gate C.
Analog or ISDN phone lines must be ordered three weeks in advance and incur install fees separate from
rental. Use of internet connections and telecom is under the permission and restrictions of University IT.
There can be no parking on the access road to the dock. Parking in any campus lot must have prior
authorization of the Sun Dome Event Staff and is in conjunction with and by the permission of the
University Parking Services. All parking requirements from the University or Sun Dome facilities, must be
adhered to implicitly.
Events wishing to perform pyrotechnics or cryotechnics must submit all permits and follow all
procedures as designated by the State of Florida, City of Tampa, and the University of South Florida. Due
to timeline regulations and approval process, all pyrotechnic riders and other information must be
submitted immediately to Sun Dome staff.
Embassy Suites USF
Embassy Suites USF is an all-suite property on the USF campus, just moments from the Sun
Dome. Their spacious two-room suites have separate living areas and private bedrooms. Living
room includes a sleeper sofa, dining table, wet bar, coffee maker, microwave and refrigerator.
They offer complimentary cooked-to-order breakfast daily and nightly complimentary
manager's reception with a full bar and snacks from 5:30-7:30pm.
Contact your Sun Dome event manager for more information and to reserve your hotel rooms.
Michele Harhut, Senior Event Manager, USF Sun Dome (813) 974-8928; [email protected]
Eric McDade, Event Manager, USF Sun Dome (813) 974-3792; [email protected]
Additional Amenities:
•Located on campus with the Sun Dome and just half a mile from Busch Gardens
•Complimentary Shuttle to USF and Local Attractions within 5 miles
•Complimentary Fitness Center
•Complimentary Internet in guest rooms and public areas
•On site restaurant and lounge
•Two Room Suites
•Refrigerator, Microwave, Coffeemaker in rooms
•Outdoor Heated Pool & Spa
•Dual Line Phones with Data Port
•Airport Shuttle Service available, discounted rate of $39 roundtrip
position cases. Storage of any kind is strictly prohibited.
OuiVend
OuiVend offers a complete range of merchandising management services each
designed to meet your specific needs. Our proven merchandising techniques, top sales
team and unique merchandising approach help you turn more profit, every event,
every location, every time. Custom designed displays, lighting, fixtures and signage to
capture the buyer’s attention. Founded in 1984, OuiVend is full-service merchandise
management company. Our business is focused on venue and event merchandising –
including all aspects of sales; custom equipment design and fabrication; and product
design and sourcing.
OuiVend provides the greatest value to our partners by maximizing the sales revenue
at each and every event and applies our industry-leading, state-of-the-art thinking to
all aspects of merchandising for your concerts, performances and special events. At
OuiVend, we consider each venue, each client and each show as unique. That is how
we have approached our business for over 25 years. OuiVend reinvests it’s resources
into our people, equipment and visual presentations. This provides you with the most
exceptional merchandising operation for every event. We execute events with a
combination of vision, service, partnership and planning. This maximizes your sales
potential at each event. OuiVend supports your specialized needs and delivers on a
higher level of quality service. This creates a better experience for your guests.
ARAMARK
International food service giant, ARAMARK offers fine catering services and
delicious concessions at nine unique stands inside the arena concourse and the
Arena Club. ARAMARK is the exclusive food and beverage provider of the USF Sun
Dome. They also operate the nutritional cafeteria, Champion’s Choice, attached to
the arena on the southwest corner.