Designed to make blow-dry styling easier.
Transcription
Designed to make blow-dry styling easier.
alerm Cosmetics is one of the largest Spanish Groups dedicated to the world of hair and beauty cosmetics, with far reaching international presence thanks to its strong and hugely successful product base. As a multinational cosmetics firm, Salerm Cosmetics has its own laboratories which allow the brand to be at the forefront of cosmetic formula investigation and development. Salerm Cosmetics is currently present on five continents with more than 30 branches in locations which include New York, Montreal, Berlin, Milan, Mexico DC and Madrid, as well as our own central headquarters here in Barcelona. 89% of hair professionals are familiar with the Salerm Cosmetics brand name which boasts a wide variety of products from styling to treatments; ample to satisfy not only the needs of the professional stylist but also those of the end customer. INDEX Color Color is ours…we are leaders / Developers .................................................................. 8 • 9 Color Up ............................................................................................................................. 10 • 11 Natural color ...................................................................................................................... 12 • 13 The future of hair color ........................................................................................................14 • 15 Lightening ........................................................................................................................... 16 • 17 Your color O2 free ............................................................................................................. 18 • 19 More color ......................................................................................................................... 20 • 21 Color care ............................................................................................................................ 22 • 23 Shape Permanent straightening ..................................................................................................... 26 • 27 Perming / relaxer ................................................................................................................ 28 • 29 Perfect flat iron styling ...................................................................................................... 30 • 31 Styling The perfect finish ................................................................................................................ 34 • 35 No limits Definition ............................................................................................................ 36 • 37 Salerm Cosmetics hairsprays ........................................................................................... 38 • 39 Repairing oils .......................................................................................................................40 • 41 Treatments Hi Repair ............................................................................................................................. 44 • 45 A shampoo for each hair type .......................................................................................... 46 • 47 Intense hydration / Spa ..................................................................................................... 48 • 49 Treatment vials .................................................................................................................. 50 • 51 Keratin Shot ........................................................................................................................ 52 • 53 Salerm 21 ........................................................................................................................... 54 • 55 Biokera ................................................................................................................................ 56 • 59 Homme For today’s man ................................................................................................................... 60 • 65 Beauty A burst of color .................................................................................................................... 66 • 71 Accessories Salon accessories .................................................................................................................72 • 76 -6- COLOR Challenge gray days with the brilliance of your hair color. Live new experiences. ONE COLOR? HUNDREDS. ONE COLOR RANGE? FOUR:SALERMVISON, IRIDIA, SALERMIX AND COLOR SOFT. Always with the same philosophy: Natural, long-lasting and radiant color. Plus maintenance solutions for maximum durability. -7- COLOR IS OURS... WE ARE LEADERS SALERMIX Three colors with high lifting power, to achieve brighter and more intense results than any ordinary hair dye. Ref: TMC - 2.1 OZ + 120 Ox SALERMVISON New tones based on exclusive, cutting-edge, micro-molecular hair color technology. Ref: SV - 2.3 OZ 1+112 Ox COLOR CHART Ref: 301 Ref: 302 Ref: 303 -8- DEVELOPERS CREAM DEVELOPER The perfect ally to oxidation hair colors. PERHOXYL Ref: 952LP - 6.5 OZ 20 vol. Ref: 953LP - 6.5 OZ 30 vol. Ref: 954LP - 6.5 OZ 40 vol. Ref: 352LP - 8.1 OZ 20 vol. Ref: 353LP - 8.1 OZ 30 vol. Ref: 354L - 8.1 OZ 40 vol. Ref: 191LP - 36 OZ 10 vol. Ref: 172LP - 36 OZ 20 vol. Ref: 173LP - 36 OZ 30 vol. Ref: 174LP - 36 OZ 40 vol. Ref: 172GLP- 167.9 OZ 20 vol. Fast acting cream developer that reduces processing time to 10 minutes. Ref: 161L - 18 OZ -9- COLO PUT COLOR INTO YOUR DAY COLOR UP COLOR UP COLOR UP COLOR UP 2 OZ tube in an individual pack 2 OZ tube in an individual pack 2 OZ tube in an individual pack 2 OZ tube in an individual pack Ref: 1052 Ref: 1056 Ref: 1050 Ref: 1051 - 10 - OR UP COLOR UP COLOR UP COLOR UP COLOR UP 2 OZ tube in an individual pack 2 OZ tube in an individual pack 2 OZ tube in an individual pack 2 OZ tube in an individual pack Ref: 1057 Ref: 1054 Ref: 1055 Ref: 1053 - 11 - COLOR SOFT HAIR COLOR ENHANCING EMULSION Demi-permanent, ammonia free hair color. Ref: TS - 3.4 OZ + 7.2OZ OX Ref: 277 (Color Chart) Designed specifically for use with Color Soft hair color. Ref: 169 Ref: 178 Ref: 155 Ref: 157 - 7.2 OZ 35.1 OZ 7.2 OZ - LIGHT COLORS 35.1 OZ - LIGHT COLORS - 12 - NATURA SENSACION Salerm Cosmetics presents Sensacion, a color rinse that revitalizes, corrects and illuminates your color. Color and shine rinse. Ref: S... - 5.2 OZ Ref: 180 - 18 OZ Ref: 323 (Color Chart) - 13 - FUTU HAIR - Ammonia free - No PPD means less allergies - Neutralizes irritation and itchiness - Perfect coverage - Perfect gray cover - Lifts up to three tones - Gentle on skin - Dermatologically tested perfume - Long-lasting color - Guaranteed exceptional color from root to tip - Over 40 colors IRIDIA Ref: 774 - 33.2 OZ - OLEO PROTECT Ref: 796 - 17.6 OZ - DECO ECO Ref: IR - 0.7 OZ Ref: 318 (Color Chart) - 14 - URE OF R COLOR Salerm Cosmetics revolutionizes the world of hair color with IRIDA, the natural evolution of Salermvison and totally ammonia and PPD free. A new concept in oxidation hair color, which will change not only the habits of hairdressing professionals, but also those of our customers, who will experience optimum results in cover, durability and comfort. At Salerm Cosmetics we have always strived to ensure our customer’s hair has the best possible care and the longest lasting colors. Ref: 792 - 36. OZ - 20 VOL Ref: 793 - 36. OZ - 30 VOL Ref: 794 - 36. OZ - 40 VOL - 15 - Ref: 790 - 36. OZ - OXI ECO IGHTENIN MAGIC BLEACH A progressive lightening concept. Permits greater uniformity for a more perfect result. Its special formula prevents the release of powder. Ref: 504 - 17.6 OZ - 16 - DECOVIOLET The next step in lightening formulae and one closer to meeting all the color expert’s needs. Lifts up to 3 levels in a controlled manner and has a conditioning effect on the hair. Ref: 498 - 17.6 OZ DECOBLUE A powerful lightening tool for the hair color expert. Maximum lightening in minimum time. Gentle on hair. Ref: 497 - 17.6 OZ SHADE CORRECTING OIL Brings a new cosmetic care dimension to the technical hair lightening process. 3 packs of 4 vials Ref: 496 DECOPATE KIT A new concept in lightening. It’s the fastest and most effective way to a 100% active, ready to use, lightening paste. Ref: 495 - - 17 - CITRIC BALANCE SHAMPOO CITRIC BALANCE MASK CITRIC BALANCE BITRAT Step 01. Helps to seal the hair cuticle; optimizing shine and ensuring longer-lasting color results. Step 02. Nourishes the hair, delaying the appearance of split ends and ensuring hair color lasts longer than ever. Step 03. The last step strengthens the hair to reduce breakages and improve the appearance of weak, dry hair. Untangles hair without weighing it down. Ref: 183 - 9.0 OZ Ref: 198 - 36.OZ Ref: 177 - 8.6 OZ Ref: 787 - 34.4.OZ - 18 - Ref: 176 - 8.5 FL.OZ COLOR FREE FROM O Citric Balance is an antioxidant treatment designed by Salerm Cosmetics to release the O2 which builds up over washes and provokes hair color loss. Based on an exclusive complex of fruit acids, liposomed provitamin B5 and wheat proteins which restores the hair’s natural balance and creates a barrier against external agents. Its acidifying therapeutic effect reestablishes the pH of the hair and scalp, keeps the cuticles sealed, and at the same time locks natural moisture inside the hair. CITRIC BALANCE TREATMENT A three step treatment based on the latest developments in hair cosmetics that readjusts the hair’s balance to protect color for longer. Regulates and restores the pH balance of the hair and scalp. Ref: 171 - Kit Citric - 19 - 2 MORE COLOR COLOR REVERSE Original formula which removes oxidation hair color quickly, safely and effectively. Ref: 843 (P1-P2) 7.2 OZ - 20 - R RED FIX A cosmetic fluid that seals red hair color pigments inside the hair improving initial color results and color durability. Highly recommendable with any shade of red. Ref: 69 - 0.17 FL OZ X 12 SILK PLUS Formula containing metallic inhibitors which allow technical products to work correctly. Helps to reduce itchiness which can occur when coloring or lightening. Ref: 72 - 0.17 FL OZ X 12 GRAY COVER Improves the effectiveness of any hair color on the market. For stubborn gray. Ref: 70 - 0.17 FL OZ X 12 DERMOCLEAN Individual wipes for cleaning color stained skin. Highly powerful cleansing formula which is gentle on the skin Ref: 701EX - 24 WIPES - 21 - SKIN PROTECTOR A cream to prevent hair color from staining the skin. Ref: 1001 - 2 OZ CARE FOR YO COLO Ref: 908 Black 9.0 OZ Ref: 904 Black 6.9 OZ Ref: 922 Black 10.2 OZ Ref: 910 Brown 9.0 OZ Ref: 903 Brown 6.9 OZ Ref: 921 Brown 10.2 OZ - 22 - Ref: 913 Mahogany 9.0 OZ Ref: 902 Mahogany 6.9 OZ Ref: 920 Mahogany 10.2 OZ OUR OR Ref: 909 Platinum 9.0 OZ Ref: 905 Platinum 6.9 OZ Ref: 923 Platinum 10.2 OZ INFINITE COLOR THANKS TO SALERM COSMETICS Longer-lasting and shinier. The color maintenance products from Salerm Cosmetics prolong the life of hair color, whether natural or color Treated. Cleanses, revitalizes and maintains color. SHAMPOO COLOR Purifies, revitalizes and preserves hair color, whether natural or color treated COLOR MASK A conditioning mask designed to revitalize and intensify hair color, whether natural or color treated. MOUSSE COLOR A color mousse designed to revitalize and intensify hair color, whether natural or color treated. Ref: 911 Golden Blond 9.0 OZ Ref: 907 Golden Blond 6.9 OZ Ref: 924 Golden Blond 10.2 OZ - 23 - Ref: 912 Light Blond 9.0 OZ Ref: 906 Light Blond 6.9 OZ Ref: 925 Light Blond 10.2 OZ - 24 - SHAPE SHAPE We transform your beauty, enhance it. To make you feel attractive anytime, anywhere. SMOOTH AND STRAIGHT OR CURLS AND WAVES? We’ve got what you need to get what you want. - 25 - WAKEY, WAKEY!...PERMANENT STRAIGHTENING THAT’S KIND TO HAIR IS NO LONGER JUST A DREAM ABSOLUT STRAIGHTENER WITH KERATIN + NATURAL + PROTECTION WITH KERATIN 0% FORMALDEHYDE The first straightening product designed to offer a complete treatment that acts directly on the hair cortex and surface without the need for formaldehyde. Advanced straightening technology containing hydrolyzed keratin which improves and protects hair, replenishing lost moisture to keep hair bright and shiny. Perfectly straight hair without loss of radiance or shine: the evolution of keratin. ABSOLUT STRAIGHTENER Perfectly straight hair without loss of radiance or shine: the evolution of keratin. Ref: 855 A.Straightener Enhancer 8.5 FL OZ. Ref: 863 A.Straightener Ref: 864 A.Straightener Protector Natural/Difficult Hair relaxer cream 8.5 FL OZ. 17.46 FL OZ. - 26 - Ref: 856 A.Straightener Relaxer cream C. natural 17.46 FL OZ. PERMANENT STRAIGH TENING Ref: 861 - Kit Colored hair Ref: 862 - Kit Natural hair Ref: 865 - Kit Natural/difficult Ref: 857 A.Straightener Colored Hair Relaxer Ceam 17.46 FL OZ. Ref: 858 A.Straightener Neutralizer 15.09 OZ. - 27 - Ref: 859 A.Straightener Post-treatment 8.5 OZ. ACTIVE FORM ACTIVE FORM PERM LOTION NEUTRALIZER For well defined curls with shine and bounce. Designed to work with Active Form. Ref: 250 - Active Form 0 Difficult hair 6x2,5 FL. OZ. pack. Ref: 251 - Active Form 1 Virgin hair 6x2,5 FL. OZ. pack. Ref: 252 - Active Form 2 Colored hair 6x2,5 FL. OZ. pack. Ref: 253 - Active Form 3 Damaged hair 6x2,5 FL. OZ. pack. Ref: 707 - 35,8 OZ Neutralizer 1+1 - 28 - SALERM RELAXER RELAXER KIT A complete range for hair straightening. For an optimum end result, leaving hair shiny, flexible and exceptionally silky. Perfect for afro hair. Ref: 330 - 1 Use Relaxer Kit (normal) Ref: 331 - 1 Use Relaxer Kit (strong) Ref: 333 - 66,3 OZ. Normal Cream Ref: 334 - 66,3 OZ. Gentle Cream Ref: 335 - 66,3 OZ. Strong Cream Ref: 336 - 66,3 OZ. Super Strong Cream Ref: 340 - 33,2 OZ. OZ Strong Cream Ref: 341 - 33,2 OZ. Normal Cream Ref: 342 - 33,2 OZ. Gentle Cream Ref: 343 - 33,2 OZ. Super Strong Cream Ref: 363 - 12 Product Kit Ref: 370 - 7,23 OZ. Strong Cream Ref: 371 - 7,23 OZ. Gentle Cream Ref: 372 - 7,23 OZ. Normal Cream Ref: 373 - 18,4 OZ. Neutralizer Ref: 374 - 7,23 OZ. Protector Ref: 375 - 0,51 FL. OZ. Relaxer Shine - 29 - PERFECT FLAT IRON SALERM COSMETICS presents a range of products designed for use with straightening irons. A complete range including a Straightening shampoo, Gel and Spray to protect the hair from heat and make it look shiny, smoothy and in great condition. STRAIGHTENING SHAMPOO / GEL / SPRAY Micronized silicone spray designed to make straightening with a hair iron easier.Creates a barrier that protects the hair fiber from heat. It strengthens and hydrates the hair, smoothing its surface from root to tip. Ref: 776 - 7,1 OZ. SHAMPOO Ref: 778 - 6,9 OZ. GEL Ref: 777 - 8,5 FL OZ. SPRAY - 30 - TYLIN BRUSHING Designed to make blow-dry styling easier. A hydrating formula which protects the hair from heat damage and provides gentle styling hold. Ref: 5627 - 8,5 FL OZ. - 31 - STYLING Why not set your imagination free? Let your hair down and turn a night out into the night of your life. WE GIVE YOU THE TOOLS, YOU SET THE LIMITS…. Pro.line, Definition, hairsprays, repair, shine… - 32 - - 33 - STYLING PRO•LINE With Pro•line we aim to perfect styling and updos and make them as long-lasting as possible. That’s why our laboratories spend so much time investigating different substances and nutrients, to give new textures and consistencies to our products. This allows the stylist to add personality to his or her creations; to bring out the essence of an image or look. The Salerm Cosmetics styling products can give hair whatever it is that’s missing, in some cases enriching and in all cases enhancing. PRO LAC An eco-friendly hairspray with progressive hold for added body and shape. Allows touch ups. Ref:: 2049 - 10,1 OZ. SPRAY LAC Fast drying, progressive action hairspray for shiny, flexible hold. The more applied the stronger the effect. Ref: 2041 - 8,3 FL OZ STRAIGHT MOUSSE MOUSSE A gentle mousse for blowdrying using finger styling techniques. Makes hair easier to comb. Ref: 2037 - 9,7 OZ. CURL MOUSSE At last, a mousse that gives hold and shape to natural curls without restricting movement. Ref: 2040 - 9,7 OZ. - 34 - Use this highly concentrated mousse to create the perfect, long-lasting, ironed effect finish. Ref: 2038 - 9,7 OZ. STRONG MOUSSE Strong styling hold without losing natural movement. Ref: 2039 - 9,7 OZ. STYLING LISS A citric straightening gel for getting perfectly straight, long-lasting results from even the driest, frizzy or curly hair. Contains a moisture repellent. Ref: 2045 - 5,26 OZ. STYLING BRUSH STYLING CURL A cutting edge styling product with a volume boosting enveloping effect. For the perfect definition of natural curls. Ref: 2046 - 8 OZ. Ref: 2048 - 8,44 OZ. WAX WET GEL Highly absorbent, (non-oily) styling wax that doesn’t create unwanted build-up. Wet look styling. Looks can be refreshed with just a touch of water. Ref: 2029 - 2,57 OZ. Ref: 2050 - 2,6 OZ. Ref: 2033 – 7,12 OZ. Ref: 2121 – 17,81OZ. ICE GEL CREAM WAX With the texture of crushed ice slush, it’s the perfect fusion between hi-tech gels and the extraordinary properties of the most radical wax. Are you bold enough? Styling cream that hydrates and holds the desired shape. Ref: 2047 - 7,05 OZ. Ref: 2122 - 17,81 OZ. Ref: 2042 - 3,43 OZ. NEXT SUPER ACTIVO LAMILUX Repairs and seals split ends and breakages. Hydrates and adds shine without build-up. For a finishing touch of moisture and shine. Just a small amount is enough to boost the hair’s natural beauty. Ref: 2031 - 1,70 OZ. Ref: 2032 - 3,38 FL. OZ. - 35 - DEFIN A series of modern, agile, flexible products designed by our laboratories as the answer to the needs of the most up-todate professional hairdresser. High quality, NO LIMITS products, produced using the latest generation components, tested thousands of times to enable us to offer the professionals who use them, the peace of mind guaranteed by top quality products. As part of our policy to innovate, we present Nature DEFINITION Hairspray as an integral part of the DEFINITION range, easily recognizable thanks to its smart green can. NATURE DEFINITION A hairspray designed for the most demanding professionals. Can be applied from any angle. Hypoallergenic. Ref: 3400 - 12 Oz NORMAL Ref: 3400F - 12 Oz STRONG - 36 - NITION DEFINITION FINAL TOUCH HAIR SPRAY DEFINITION MIST Designed for sculpting perfect updos. Its antihumidity effect guarantees spectacular results for fine hair, adding volume and strength to any style. Brushes out easily and doesn’t build up or flake. Keeps hair hydrated. Ref: 2244 - 11 OZ. VOLUME MOUSSE DEFINITION MOUSSE Eco-friendly styling spray for rapid precision drying. Allows touch ups before reaching maximum hold. Gentle mousse perfect for finger styling blow dry techniques. Moisture repelling mousse which allows easier movement definition when drying. Ref: 826 - 10.1 OZ. Ref: 1012 - 9.7 OZ. Ref: 1011 - 9.9 OZ.l - 37 - HAIR SP The styling hold formulas of the Salerm Cosmetics hairsprays are the exclusive results of our laboratory research. The perfect styling hold. The Salerm Cosmetics hairsprays release a microfine mist which guarantee the perfect light yet effective hold, to keep hair in place without losing its natural appearance and silky feel. HI REPAIR For longer-lasting hold thanks to its new moisture repelling ingredients. Allows for touch-ups. Preserves movement without losing shape. Hold without buildup. Natural shine. Ref: 351A - 2,9 OZ. Ref: 481A - 21,5 OZ. (STRONG) Ref: 482U - 12,2 OZ. (EXTRA STRONG) Ref: 483A - 21,7 OZ. (EXTRA STRONG) - 38 - S PRAY SALERM COSMETICS SALERM COSMETICS CLASSIC HAIRSPRAY HAIR SPRAY For longer-lasting hold thanks to its new moisture repelling ingredients. Allows for touch-ups. Preserves movement without losing shape. Hold without build-up. Natural shine. The best selling hairspray. Give your look strength and moisture repelling power. Ref: 479 – 12,2 OZ. NORMAL Ref: 476 – 18,3OZ. NORMAL Ref: 480 – 12,2OZ. STRONG Ref: 481 – 18,3 OZ. STRONG Ref: 482 – 12,2 OZ. EXTRA STRONG Ref: 349 - 12 OZ Ref: 348 - 18 OZ - 39 - OILS REPAIRER ARGANOLOGY Arganology rediscovers an original formula with an argan and cotton oil base, created by alchemists from the historic Al-Andalus. An exclusive natural beauty secret that leaves hair extraordinarily soft, shiny and smooth, rescued for you by Salerm Cosmetics. Strengthens and revitalizes damaged hair. Velvet to the touch. Quickly absorbed. Non-oily. Ref: 1710 - 0,34 OZ. Ref: 1719 - 4,2 OZ. Ref: 1720 - 2 OZ - 40 - OIL REPAIRERS S SALERMVITAL PLIS BIO ROSA A formula designed for all over application; especially badly damaged areas. Perfect for long and medium length hair. Ref: 165 - 0,34 Fl OZ. x 5 vials RS A lotion designed to make the styling process easier and looks last longer. For styles that don’t require movement. Ref: 52 EST - 8 packs of 4 vials. BIOMARINE Contains Fucus and Laminaria; marine algae rich in minerals and active moisturizing elements. Makes untangling easier. Ref: 7745 - 9.0 OZ Ref: 697 - 10.2 OZ SILK TOUCH A treatment which repairs the hair’s inner and outer structures, improving overall texture. Protects against heat, UV rays and other external aggressions. Adds shine. Ref: 827 - 2,36 OZ. Ref: 828 - 5,07 OZ. SALERMVITAL SUPER ACTIVE A highly concentrated serum essential for rebuilding specific areas of hair with notable signs of damage, such as the tips. Adds natural looking shine. Ref: 283 - 1,7 FL OZ. - 41 - - 42 - We want your hair to ooze beauty and character, to be healthy on the inside so it shows on the outside. Our treatment range makes it happen. GOT A HAIR ISSUE? Thinning, oiliness, dandruff, dry or damaged hair. WE GIVE YOU THE TOOLS TO TREAT IT. - 43 - TREATMENTS TREATMENTS HI RE SALERM COSMETICS has come up with the botoxplus system for exceptional hair repair and rejuvenation. The HI REPAIR treatment provides instant and spectacular results: full-bodied, strong, healthy hair in just three steps: SHAMPOO + MASK + FINISH. Pure keratin for hair. HI-REPAIR SHAMPOO Step 01. Rejuvenating treatment. Gets to work repairing and rebuilding the hair on contact. Ref: 186 - 9,0 OZ. Ref: 197 - 36 OZ. - 44 - EPAIR HI REPAIR TREATMENT A 3 step hair rejuvenating treatment. Incredible results from the first application; strong, healthy and full-bodied hair. Ref: 170 - Kit Repair HI-REPAIR MASK Step 02. Rejuvenating treatment. Boosts the effects produced by the shampoo. The hair is rebuilt from root to ends without oily build-up. Ref: 193 - 8,6 OZ. Ref: 162 - 36 OZ. HI-REPAIR FINISH Step 03. Locks the treatment’s active particles inside the hair, enhancing texture and shine without unwanted residue build-up. Ref: 194 - 3,36 FL OZ. - 45 - BECAUSE EACH HAIR IS UNIQUE SALERM COSMETICS wants you to take the best possible care of your own, unique type of hair. The GOLD LINE was created so you can choose the best shampoo to suit your needs. Protein, dandruff, Equilibrium, white, oily or protein balsam. The SALERM COSMETICS GOLD range will get the best out of your hair. PROTEIN SHAMPOO Get the best out of your hair thanks to this shampoo’s special keratin based formula. Designed for use after technical processing. Ref: 574 - 9,0 OZ. Ref: 572 - 18 OZ. Ref: 513 - 36 OZ. Ref: 513G - 187,7 OZ. - 46 - PROTEIN BALSAM NUTRIENT SHAMPOO Product rich in active treatment molecules that restore the hair’s natural balance. Hair is instantly softer. Ideal for combing out tangles. A highly effective shampoo for reducing hair loss. Its active ingredients improve scalp blood circulation. Ref: 401 - 8,6 OZ. Ref: 404 - 16,8 OZ. Ref: 522 - 34,6 OZ. Ref: 522 G - 176,5 OZ. Ref: 422 - 9,0 OZ. Ref: 414 - 18 OZ. WHITE HAIR SHAMPOO DANDRUFF SHAMPOO Ref: 7742 - 8,4 OZ. Ref: 7741 - 16,8 OZ. Ref: 423 - 9 OZ. Ref: 413 - 18 OZ. EQUILIBRIUM SHAMPOO GREASY HAIR SHAMPOO Effectively removes both technical product remains and daily dirt. Rich in nutrients to regenerate and restructure damaged hair, restoring the hair’s natural shine. Highly effective solution to scalp and hair oiliness. Ref: 420 - 9 OZ. Ref: 416 - 18 OZ. Ref: 515 - 36,1 OZ. Ref: 515G - 187,7 OZ. Ref: 424 - 9 OZ. Ref: 412 - 18 OZ. ADVOCADO SHAMPOO POMEGRANATE SHAMPOO Ref: 571 - 6.9 OZ Ref: 569 - 36 OZ Ref: 571G - 377.8 OZ Ref: 567G - 360 OZ. ADVOCADO BALSAM POMEGRANATE BALSAM Ref: 570 - 6.9 OZ Ref: 570G - 360 OZ Ref: 568G - 360 OZ. - 47 - SHAMPOO Highly effective anti-dandruff action. Eliminates yellow tones from white or gray hair. TOTAL HYDRATATION WHEAT GERM MASK A progressive action, intensive conditioning mask. Perfect for repairing very dry and damaged hair. Ref: 800 - 6.74 OZ. Ref: 798 - 33.7 OZ. - 48 - L Remove product build-up and get the hair and skin ready for further treatments with SALERM COSMETICS DERMOCALM, PURIFYING SHAMPOO and Mask Relaxing underwater moments with these refreshing and naturally scented shampoos and conditioners designed to oxygenate hair. PURIFYING SHAMPOO Innovative and dynamic shampoo, ideal for removing product build-up. Leaves hair clean, soft and natural to the touch. Ref: 820 - 9,04 OZ. Ref: 829 - 36,1 OZ. DERMOCALM SHAMPOO Designed specifically for use on sensitive skin, and perfect for releasing skin tension and relaxing the scalp. Produces a refreshing sensation. Ref: 819 - 9,04 OZ. PURIFYING MASK DERMOCALM MASK A conditioning mask that nourishes dry and damaged hair deep down. Smoothes and restores natural beauty. Restores lost body and strengthens and nourishes even the weakest hair and skin. Calms and relaxes the scalp. Ref: 822 - 6,92 OZ. Ref: 821 - 6,92 OZ. - 49 - REATMENT VIAL MEGA CONDITIONER A deep acting, hydrating, hair restructuring treatment for dry or damaged hair. With thermo-active action. Ref: 67 - pack of 12 vials - 50 - ESSENTIAL CONDITIONING OIL Treatment designed to treat dry, processed or colored hair. Its silk proteins get to work directly on deep down damage. Rinse off after use. VEGETABLE PLACENTA RESTRUCTURER Ref: 90EST - 8 packs of 4 vials Ref: 71EST - 8 packs of 4 vials Ref: 73EST - 8 packs of 4 vials ENERGY HAIR REGENERATOR A ceramide based treatment that protects and restores hair before and after processing. A fast-acting treatment containing the active elements necessary to ensure the correct function of the cellular mechanism which stimulates scalp circulation. KERA-PLUS Ref: 282EST - 8 packs of 4 vials For frequent use with heat based straightening tools. Its high keratin content leaves hair shinier and more manageable. CONDITIONING LOTION Ref: 65 - 8 packs of 4 vials Restorative treatment for weak and treated hair. The combination of active nutrients gives hair vitality, shine and makes it easy to style. The internal repairing action of the silk proteins makes this treatment an effective way to recover the structure of sensitive hair. WITHOUT FINAL RINSE. KERA-LISS Ref: 66 - 8 packs of 4 vials A frequent use keratin phial for relaxed, sensitized or difficult to manage hair. Controls frizz and static electricity. Ref: 62 - 8 packs of 4 vials - 51 - TREATMENTS BIOKERA VIALS VIALS A formula containing specific active agents which increase hair follicle activity and boost hair vitality. Contains vegetable extracts, amino acids and vitamins. KERAT KERATIN SHOT DEEP IMPACT Keratin Shot is a smoothing, anti-frizz treatment which restores keratin that has been lost from the hair for many different reasons. KERATIN SHOT SMOOTHING SYSTEM can give a new lease of life to even the most badly damaged hair, to leave it looking revitalized, shiny and strong, and feeling beautifully soft. Ref: 182 - Maintenance Shampoo 18 Oz Ref: 181 - Straightening Cream 17,3 Oz Ref: 195 - Serum 3,38 Oz A multi-level hair mask for deep down hair repair. Bonds keratin molecules together to restore the hair’s cortex and seal cuticle damage. Ref: 816 - 6,9 OZ. Ref: 795 - 34,5 OZ. KERAMIX A dual-phase vial formulated with argan oil, essential for use with Keratin Shot Straightening Cream. For perfectly smooth, frizz free hair for up to three months. Ref: 163 - 12 x 0,44 fl.oz vials - 52 - HOW DOES KERATIN SHOT WORK? Keratin Shot fills the hair with keratin, lending the hair extra weight to prevent unwanted curls or frizz, even in humid conditions. The results are amazing; hair looks shiny and healthy, feels incredible and has the strength and energy of brand new hair. Ref: 196 - Professional Kit - / Ref: 192 - Maintenance Kit (3 products) - 53 - KERATIN SHOT Keratin Shot is a rejuvenating, smoothing treatment. It doesn’t contain any formaldehyde which means zero damage; just smooth and shiny hair. It gives hair a new lease of life by depositing natural keratin deep inside the hair strand’s inner structures to nourish and strengthen from within. SHOT ATIN WHAT IS KERATIN SHOT? SALER Its formula, based on silk proteins, is the answer to badly treated, porous, dehydrated and damaged hair. Contains liposomes rich in PROVITAMINA B5 which increase product effectiveness tenfold. SALERM 21 A groundbreaking formula which moisturizes, protects and conditions in a 2+1 ratio (Salerm 21), depending on how it’s applied. Its silk protein and provitamin B5 base, developed using the latest advances in cosmetic science, leaves hair shiny and full of vitality. Ref: 2052 - 50 ml. Ref: 5739 - 3.46 OZ. Ref: 5736 - 6,9 OZ. Ref: 5737 - 8,6 OZ. Ref: 5738 - 34.5 OZ. - 54 - RM21 EXPRESS An instant beauty boost for exceptionally radiant and soft hair, and a noticeable reduction of split-ends. With keratin and silk proteins and added sun protection for extra hair care. Ref: 5733 - 5.04 OZ FINISH SALERM 21 Get spectacularly lustrous hair with Salerm 21 instant hair gloss. Immediate results for any hair type. Doesn’t matt or leave oily residues. With hydrolyzed silk and Panthenol. Ref: 5732 - 4.22 OZ SHAMPOO Repairs hair deep down as well as cleansing and hydrating. Hair is much silkier, stronger and healthier. With silk proteins,vitamin E and Panthenol. Paraben free. Ref: 5730 - 1.8 OZ Ref: 5734 - 10.8 OZ 3 PRODUCTS KIT Ref: 5731 - - 55 - BIOKERA; THE NATURAL CHOICE IN HAIR TREATMENT A blend of the best ingredients and the latest technological advances to give you an exceptionally healthy and beautiful hair and scalp. The power of nature applied to hair treatments, designed to efficiently combat the problems of DRY or OILY HAIR, THINNING AND DANDRUFF. BIOKERA MICRO CAMERA The perfect analytical tool with x 400 magnification. For a precise and reliable diagnosis. Ref: 768 - - 56 - IOKERA ARGAN SHAMPOO Shampoo containing argan oil, glycerin, keratin and a guar derivative with a protective and antioxidant effect. Provides natural hydration and spectacular shine. Ref: 3001 - 10.8 OZ Ref: 3002 - 36 OZ ARGAN MASK A conditioning mask with argan oil, glycerin and keratin to restore radiance, hydration and body lost over time or through contact with external agents. Ref: 3003- 6.9 OZ - MOISTURIZING MASK Ref: 3019 - 10.8 OZ. Ref: 3020 - 36 OZ. - MOISTURIZING MASK A mask that provides long-lasting hydration. Revives dry hair and boosts shine. Formulated with wheat germ oil and active ingredients especially selected for their protective qualities. Ref: 3021 - 6.9 OZ - - 57 - BIOKERA The ideal shampoo for moisture-starved hair. Contains a long-lasting, active hydrating component and wheat germ oil for manageability, softness and shine. TREATED HAIR SHAMPOO Shampoo with macadamia and raspberry oils that provide nutrients and antioxidants. Formula based on an active ingredient that protects color and helps restore the hair fiber. Ref: 3022 - 10.8 OZ. Ref: 3023 - 36 OZ. - TREATED HAIR MASK Mask based on an active agents which protect color and repair treated hair fibers. Its high concentration of antioxidant rich oils and nutrients improves the hair’s appearance. Ref: 3024 - 6.9 OZ - OILY HAIR SHAMPOO Shampoo with a gentle surfactant base ideal for delicate cleansing of oily hair. Its formula contains yeast extract which has a sebum regulating effect. Ref: 3012 - 10.8 OZ. Ref: 3013 - 36 OZ. - OILY HAIR MASK Conditioning mask that helps keep hair clean for longer. A very light formula enriched with brewer’s yeast to strength and condition and regulate the scalp’s oil levels. Ref: 3017- 6.9 OZ - OILY HAIR TREATMENT Intensive lotion formulated with active proteins and amino acids selected to prevent an excess of oil and keep hair clean for longer. No boomerang effect. Ref: 3015 - 6 vials - 0.34 OZ - - 58 - DANDRUFF SHAMPOO Shampoo containing Zinc pyrithione and linseed oil to control dandruff. Helps to regulate the scalp and prevent dandruff from reappearing. Ref: 3008 - 10.8 OZ. Ref: 3009 - 36 OZ. - DANDRUFF MASK A mask designed to care for hair with dandruff. As well as conditioners it also contains zinc pyrithione and linseed oil that work in unison to keep the scalp and hair dandruff-free for longer. Ref: 3011- 6.9 OZ - DANDRUFF TREATMENT Immediately effective action against scalp flaking. Its specific formula with zinc pyrithione and linseed oil keeps the hair and scalp dandruff free between washes. Ref: 3010 - 6 vials - 0.34 OZ - SPECIFIC HAIR REGENERATING SHAMPOO A gently refreshing shampoo formulated with ginkgo biloba extract. Stimulates the regeneration and revitalization of hair. Ref: 3004 - 10.8 OZ. Ref: 3005 - 36 OZ. - SPECIFIC HAIR REGENERATING LOTION An intensive lotion formulated with natural ginseng extract, ginkgo biloba and vitamins which revitalize and nourish the hair and stimulate regeneration. Creates a thermo-active effect to ensure maximum absorption of the active ingredients. Ref: 3006 - 6 vials - 0.34 OZ - VOLUMIZING HAIR REGENERATING TREATMENT A frequent use spray containing a combination of vitamins, active revitalizing components and ginseng extract to invigorate the hair bulb and stimulate hair regeneration. Ref: 3007 - 10.8 OZ. - - 59 - - 60 - HOMME You like to take care of yourself and look good, You need your day-to-day personal care products to give you the results you’re looking for. SALERM COSMETICS HOMME is on your side Giving you everything you need in effective and stylish male care and wellness. HOMME WHAT DO YOU NEED? - 61 - HOMM AGE PROTECTION ANTIPOLLUTION FATIGUE CONTRÔLE 24 An age defying moisturizing cream which protects the skin from damaging external aggressions. Reduces the signs of fatigue, stress and fine lines. Maximum hydration and rapid absorption. Can be used after shaving. A moisturizing cream that improves the skin’s texture leaving it feeling energized and full of vitality. Maximum hydration and rapid absorption. Can be used after shaving. Ref: 716 - 2.6 OZ Ref: 733 - 4.2 OZ Ref: 734 - 4.2 OZ - 62 - ME PARFAIT SYSTÈME RASAGE APRÈS RASAGE A clear shaving gel perfect for maximum precision shaving. Ideal for difficult areas such as beards, goatees and sideburns. Its high-tech formula helps to delay the reappearance of facial hair. Ref: 714 - 3.5 OZ Ref: 723 - 6.9 OZ A clear moisturizing aftershave gel. Leaves skin looking healthy, hydrated and fresh. Contains deep acting skin moisturizers, specifically Aloe Vera extract which helps to calm irritated skin and restore lost moisture. Its hydrating properties protect and improve the skin’s condition to leave it feeling soothed and smooth. Ref: 711 - 3.5 OZS CONTOUR DES YEUX PEELING RAJEUNISSANT VISAGE A clear gel especially designed for the delicate eye area. Regular use reduces unsightly dark circles. Moisturizers and caffeine reduce puffiness and shadows. With instant action flash effect. Its natural moisturizers and caffeine are perfect for gently refreshing and smoothing tired looking eye contours. An exfoliating gel face scrub formulated to cleanse impurities and eliminate dead skin cells. Rejuvenating effect. Ref: 717 - 0.5 OZ Ref: 724 - 6.9 OZ - 63 - FIXATION EXTRÈME Extreme hold styling gel from Salerm Cosmetics Homme. A highly moisture resistant product for extra strong styling control. Contains a combination of water resistant resins that guaranty long-lasting, extreme hold without build-up. Ref: 712 - 3.5 OZ FIXATION GEL MÉMOIRE A styling product that contains state-of-the-art polymers which produce a memory effect hold. Best results on dry or slightly damp hair. Ref: 730 - 7 OZ FUSION GEL CONTRÔLE CRÈME MAT A styling product designed especially for fine hair. Non oily. Flexible hold. Keeps hair hydrated and healthy looking. The styling advantages of a wax with the finish of a gel. Progressive hold. Contains revitalizing marine minerals. Wet look finish. Ref: 732 - 5.3 OZ Ref: 731 - 1.76 OZ - 64 - STOP TO RELAX SHAMPOING-GEL 2 in 1 shampoo + gel. A gentle combination of refreshing and relaxing active ingredients. The perfect ally to the treatment shampoos. Ref: 715 - 3.6 OZ Ref: 725 - 9.0 OZ Ref: 705 - 36 OZ. CONTRÔLE EXFOLIANT SHAMPOING Shock treatment dandruff shampoo. Its exfoliating properties remove stubborn dandruff from the hair and scalp, leaving hair clean and shiny. Ref: 727 - 9.0 OZ CONTRÔLE GRAS SHAMPOING A shampoo designed to cleanse and regulate oily hair and scalps. Keeps hair clean for longer. Ref: 728 - 9.0 OZ ENERGIE ENERGIE 1-SHAMPOING 2-LOTION A shampoo designed to treat thinning hair. Contains specific, strengthening nutrients. Cleans hair with gentle efficiency. Ref: 726 - 9.0 OZ A nutritive treatment lotion in a spray format for easy application. Contains vitamins to strengthen weak and thinning hair, adding body, thickness and vitality. Rejuvenating effect on the scalp. Ref: 729 - 6.9 OZ - 65 - - 66 - BEAUTY Beauty is the whole. We want you to feel good and smile when you look into the mirror. WANT TO GIVE YOUR NAILS A DASH OF COLOR? CARE FOR YOUR HANDS? OR GET RID OF UNWANTED HAIR? - 67 - BEAUTY Our products give you the keys you need to glow. BEAU HYDRACOLORS & VELVET HYDRACOLORS LONG-LASTING LIPSTICKS Soft and creamy hydration for a luxurious feel. Jumbo Twist format. 6 SHINE FINISH COLORS 01 Glossy Coral • 02 Princess Pink • 03 Sweet Strawberry • 04 True red • 05 Natural Skin • 06 Wine 2 VELVET FINISH COLORS 07 Soft Strawberry • 08 Velvet Skin Ref: LIP01 - 01 Glossy Coral (57007735E) Ref: LIP02 - 02 Princess Pink (57007738E) Ref: LIP03 - 03 Sweet Strawberry (57006686E) Ref: LIP05 - 05 Natural Skin (57007736E) Ref: LIP04 - 04 True red (57006696E) Ref: LIP06 - 06 Wine (57007737E) Ref: LIP07 - 07 Soft Strawberry (57007733E) Ref: LIP08 - 08 Velvet Skin (57007734E) - 68 - LIPS & EYES GEL REMOVER Lips & eyes gel remover 0.44 OZ. Ref: 532 UTY NAIL POLISH Dense, colored, liquid polish. An extensive range made up of 25 on trend colors. Includes: wide range of French manicure colors and treatments: drying, strengthening, cuticle softening and gloss coat. Ref: 0... - Nail Polish Ref: 110 - Display Ref: 111 Color Chart - 69 - NAIL POLISH REMOVER Bi-phase, acetone free liquid with added nutrients. HAND CREAM DRY QUICKLY Moisturizing and nourishing hand cream. Easy to apply and quickly absorbed without greasiness. Spray on to reduce nail polish drying time. Ref: 508 - 2.03 OZ. Ref: 507 - 3.1 OZ. Ref: 517 - 6.76 FL. OZ. - 70 - ROLL-ON WAX KIT Wax Kit Ref: 222 - Clean Wax Ref: EN660 - 5,05 Wax Cartridge Ref: EN661 - 5,06 OZ Wax Cartridge Ref: 770 - Wax Paper 9 x 3 in Ref: 771 - Wax Paper 9 x 1,8 in Ref: 757 - Wax Paper 9 x 3 in POST WAX PRE WAX FOLLICULAR INHIBITOR Post wax mousse provides the perfect post wax treatment. Delays the reappearance of hair. With calming effect. This pre-wax treatment lotion gets the skin ready for hair removal. Ref: 2253 - 10.2 OZ Delays the reappearance of hair. Ref: 2264 - 8 packs of 4 vials WAX Ref: 2245 - 9.8 OZ. Wax’s formula based on natural ingredients. Ref: 533 - 35.28 OZ. Low melting point wax Ref: 534 - 35.28 OZ. Blue wax - 71 - MERCHAN DISING Ref: 5744 Ref: 5670 Ref: 5669 - 72 - Ref: TOALLA N Ref: TOALLA B Ref: 650 Ref: 50 Ref: 30 Ref: 31 Ref: 230 Ref: 581 Ref: 187 Ref: 295 Ref: 294 Ref: 293 Ref: 292 Ref: 291 Ref: 290 - 73 - Ref: 296 Ref: 5513 Ref: 5848 Ref: 5624 Ref:5526 Ref: 5524 Ref: 5324 Ref: 5323 Ref: 98 Ref: SAN Ref: 36 Ref: 39 Ref: 97 Ref: 29 - 74 - Ref: PEINADOR14 Ref: 232 Ref: 5784 Ref: 226 Ref: 199 Ref: 241 Ref: 224 Ref: 677 Ref: 679 Ref: 758 Ref: 38 Ref: 37 Ref: 678 - 75 - Ref: 45 Ref: 46 Ref: 56 Ref: 6061 Ref: RELOJ Ref: 215 Ref: 32 Ref: 41P Ref: 42P Ref: 45P Ref: 5001 - S Ref: 5002 - M Ref: 5003 - L Ref: 5004 - XL SEDE CENTRAL. BARCELONA Pza. de Víctor Martínez s/n, Pol. LLissá de Vall / 08185 Barcelona (España) Tel. 93 860 81 11 / Fax 93 860 81 34/ www.salerm.com / 902 100 449 / [email protected] SALERM BCN ACADEMY & TECHNICAL CENTER C/ Muntaner, 8, 08011 BARCELONA / Tel. 93 323 08 54 / Fax 93 451 68 84 / Tel. directo de consultas técnicas 93 453 67 81 MARVI EXTENSIONES Y PELUCAS / MARVI WIGS AND EXTENSIONS C/ Muntaner, 71 / 08011 BARCELONA / Tel. y Fax 93 454 67 40 / www.pelucasmarvi.com HAIR STUDIO CENTER C/ Pau Clarís, 95, 08009 BARCELONA / Tel. 93 412 71 28 ESPAÑA ANDALUCÍA / Ctra. Estepa - Guadix, km. 10,700 / 14500 Puente Genil (CÓRDOBA) / Tel. 957 60 55 47 / Fax 957 60 91 45 / [email protected] ARAGÓN / Pol. Ind. Malpica, C / F Oeste nav. 97, Grupo Quejido / 50057 Malpica (ZARAGOZA) / Tel. 976 57 12 02 / Fax 976 57 09 67 / [email protected] BALEARES / BENITO M. CLAR / Gremi de Passamaners, 16 nave 6 / Pol. 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Ciudad de Cali nº 13A-60. Bogotá D.C., COLOMBIA PBX 4118848 / Tel. +571 411 88 48 / Fax +571 411 28 76 / [email protected] COSTA RICA / VMV COSMETIC GROUP COSTA RICA, S.A. / Del cementerio de San Pedro de Montes de 25 metros al norte / San José (COSTA RICA) / Tel. +506 2280 9455 / Fax +506 2280 9462 / [email protected] CHILE / SOCIEDAD DE COSMETICA SALERM LTDA / Av. Presidente Eduardo Frei Montalva nº 6001-62 / El Cortijo, Comuna Conchalí, Santiago de Chile (CHILE) / [email protected] FLORIDA / SALERM PROFESSIONAL COSMETICS OF FLORIDA, Inc. / 2450 West 78th. Street / Hialeah, FL 33016, USA / Tel. +1 305 231 0984 / Fax +1 305 231 0996 / [email protected] ILLINOIS / SALERM COSMETICS ILLINOIS, Inc. / 2010 W Fulton st. CHICAGO, IL 60612 / Tel. 312 888 9473 / Fax 312 888 9474 / [email protected] MÉXICO D.F. / VMV COSMETIC GROUP, S.A. DE C.V. 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PBX: (502) 2443 0999 / [email protected] INDIANA / SALERM PRODUCTS INDIANA / 1152 Indian Trail Dr. Carmel / 46032 Carmel (IN) / Tel. 31 754 09 499 / Mv. 31 741 77 439 / [email protected] MARYLAND & WASHINGTON D.C. / PAUL’S BEAUTY, MARYLAND, VIRGINIA&WASHINGTON / 8601 Ritchie Drive Suite A. / Capitol Heights, MD 20743 / Tel. +1 301 333 8000 / Fax +1 301 333 8950 / [email protected] ORLANDO / SALERM CENTRAL FLORIDA / 1060 Plaza Drive Suite E. Kissimmee, Fl 34743, USA / Tel. 407 495 3120 / Fax 888-421-2171 / [email protected] ST. MARTEEN / LUKY CENTER COSMETICS / 45 Back St. / St. Marteen (NEDERLAND ANTILLES) / Tel. 599 54 22 36 / [email protected] URUGUAY / SALERM COSMETICS URUGUAY (VELINAR S.A.) / C/ Del Lucero Mzna. 37 Solar 31, Esq. Rambla Costanera / Canelones, Shangrila (URUGUAY) / Tel. +59826988025 / [email protected] WASHINGTON-SEATTLE / SALERM SEATTLE / 11401 3rd. Ave. SE Apt. C-6 / 98208 Everett (WA) / Tel. 425 345 8840 / [email protected] OCEANIA AUSTRALIA / TANGLE FREE HAIR & BEAUTY / 2 Halsey Road Airport West VICTORIA 3042 AUSTRALIA / Tel. 1800 536 326 / Fax 03 9310 4881 / [email protected] AFRICA MARRUECOS / VMV COSMETIC GROUP MOROCCO, S.A.R.L. / 120 Lotissement Communal Sidi Maârouf / 20190 Casablanca (MARRUECOS) / Tel: +212 0522975836 / Fax +212 0522975836 / [email protected] COMPLEXE SALERM 112 Cite Serigne Mansour SY Rufisque Ouest nº 112 / DAKAR-Senegal Tel: 00 221 70 655 17 25 - 00 221 77 669 91 00 - 00 221 77 870 65 65 Email: [email protected] / www.salerm.sn CATALOGO INGLES: ART 6204