B-2 Jewelry And Colored Stones
Transcription
B-2 Jewelry And Colored Stones
B-2. Jewelry and Colored Stones 2 Jewelry and Colored Stones 1. Market Conditions in Japan (1) Definition of Category [Jewelry] Varieties of expressions commonly are used to refer to items of jewelry, terms such as gemstones, jewels, and personal accessories. This guide employs the definition used within the jewelry industry, namely “personal accessories made from precious metals.” Jewelry includes both pure jewelry of precious metal such as gold or platinum (also referred to as band), and precious metal jewelry with a precious stone inset. Jewelry is also classified according to the type of precious metal employed, whether to be gold, platinum or silver. Jewelry made from two different precious metals, such as gold and platinum, is referred to as combination jewelry. [Colored stones] Only polished colored gemstones. It does not include uncut colored stones or synthetic gemstones. The three most salient characteristics of gemstones are (1) beauty, (2) durability and (3) rarity. Rubies, sapphires and emeralds are generally known as precious stones because of their high monetary and decorative value. Other colored stones are known as semi-precious stones. In fact, though, there is no clear-cut boundary between these two categories, and there is no internationally valid standard for classification. In recent years among people in the industry, there has been a tendency to abandon the attempt to differentiate precious and semi-precious stones and simply refer to all such items as “colored stones.” More commonly, they refer to stones by their specific name, such as ruby, sapphire or emerald. Classifications and HS numbers in official trade statistics are as follows. HS Numbers 7113.19-021, -029 7113.11 7113.19-010 7103.91 7103.99 Commodity Gold jewelry Silver jewelry Platinum jewelry Rubies, sapphires, emeralds (so-called precious stones) Other colored stones (so-called semi-precious stones) (2) Market Conditions The Japanese jewelry market reached an all-time record size of ¥2.528 trillion in 1990 (retail price basis, industry estimate). Nevertheless, after the collapse of the so-called bubble economy, sales of higher-priced jewelry began to decline sharply. The market in recent years is estimated to have shrunk at ¥1.25 trillion. Colored stones are usually processed and sold with diamonds and precious metals such as gold and platinum in the jewelry market. Therefore, it is difficult to track market trends for colored stones in isolation from general trends in jewelry. As the economy is showing a basic tone of recovery these days, it is expected that the jewelry market hit the bottom, and the long-term depression will get over in 2005. The most frequently purchased type of jewelry item in Japan is rings (including engagement rings and wedding rings), which earlier accounted for 40% of the market on a volume basis, and 60% of the market on a value basis. Almost all engagement rings were diamond rings, but fashion rings enjoyed steady sales growth, and these rings made use of many different types of colored stones. However, now that the marriages by the second generation of the baby-boomers have peaked, it is forecasted that the bridal jewelry’s market size will continue to decrease in the future due to the decline of both the acquisition ratio and the price per unit of engagement rings. In the recent jewelry market, young women in their 20s and 30s take a pivotal role. The preferences of young women differ fundamentally from those of traditional jewelry purchasers. They tend to put more importance on the styling, the feel, and the ease of coordination of jewelry rather than the price of the gemstones themselves. Nevertheless, the current market trend toward lower prices is not being driven by price consideration alone. It also reflects a significant change in consumer preferences and young women want jewelry that fit into their daily fashion look. This pattern of preference appears likely to spread into other age groups as well, which bring jewelry more and more into the realm of fashion merchandise. As a result, this trend has given silver jewelry and colored stones in general, and semi-precious stones in particular, a much larger role in the jewelry market. Marketing Guide for ASEAN Exporters to Japan 54 B-2. Jewelry and Colored Stones A recent noteworthy trend in Japan is the growth in “gift for myself” purchasing. The pattern is most prominent among working women in their late 20s and 30s, who feel they want to reward themselves for working hard by pampering themselves or buying something a little nicer or more expensive than they would ordinarily. These consumers choose simple yet high-quality jewelry items in the ¥300,000-400,000 class. In “Trilogy” (arranging 3 pieces of diamond in a line to symbolize the woman’s beauty in the past-present-future) campaign presented by De Beers’ group’s Diamond Trading Company (DTC) jointly with about 500 jewelry stores in the nation from September 2003, the advertisement to inspire “purchasing for myself,” meaning that woman purchases a diamond by herself instead of receiving it from man for a present has been extensively exposed and it has been causing good effects to the whole jewelry market, not only diamond’s. At the same time, although sales of upscale brand-name products have lost their former momentum, they have still a strong showing as a whole, holding a stable eminent position in the market. The company with the highest sales in the Japanese jewelry market is Tiffany & Co. Japan Inc. (USA), followed by Richemont Group Japan (France; brands of Cartier, Piaget etc.) and Bvlgari Japan (Italy), sometimes called the Big Three of the jewelry industry. These upscale brands have opened large direct outlets (mega-stores) in prestige locations like Marunouchi and Ginza in central Tokyo, and their stores do brisk customer business. Though there is still a big gap between the Big Three, the brands other than the Big Three such as Channel (France), Gucci (Italy) and Folli Follie (Greece) make vigorous efforts and some department stores form the tenant composition without the Big Three to differentiate themselves from others. Some Japanese companies such as Tsutsumi Jewelry and Cima have also steadily expanded their business by narrowing their targets and working to enhance customer satisfaction. Thus, differentials between companies are becoming clearer in this shrinking market. In the jewelry market of 2004, it is notable that the product proposals are being made one after another by boldly using new materials never used before for jewelry. Beginning from a jewelry in which a diamond is incorporated in acrylic (Cartier) and a jewelry with crystal glass placed in stainless (Folli Follie), by freely using leather, silicon and enamel etc., the trend is that no particular is considered for the fashionable design. Recently white gold and other so-called white jewelry have been popular as well. Formed by mixing one precious metal with another, white-colored precious metal, the metal mixture brings out a range of coloration that offers a diversity of design potential, and enhances their value as fashion items. There has also been considerable interest in the functional properties of tourmaline necklaces and bracelets, which are said to promote health through a negative ion effect. For the trend color symbolizing the summer and autumn of 2005, blue green of turquoise (Turkey stone) is getting popularity. Japanese-made jewelry is known for its precise and careful workmanship. Products from other Asian suppliers are known for their low cost and availability, while products from Europe and the United Stated are noted for their superior design and styling. In addition, Japan mostly uses 18-carat gold for gold jewelry, whereas other countries use a variety of grades of gold, including 24-carat, 14-carat and 9 carat gold. Characteristics of principal jewelry production countries/areas are summarized as follows. Italy France Switzerland Germany U.S.A. Hong Kong Italian jewelry is known for its high fashion appeal and its broad range of classic and modern styles. Italy also features the most advanced jewelry-making technology, as evident in its machine-made necklaces. Most of French jewelry is luxury-grade products with platinum or gold, and it is known for its high fashion and superior design. Switzerland is noted for its careful workmanship, which comes from its watch making tradition. Most of its jewelry consists of handmade luxury-grade products. Germany is known for the simple elegance of its styling and its superior processing technology. Germany makes a wide range of stately luxury-grade products. The United States is mainly known for wedding rings and other machine-made products, along with some ultra-luxury-grade handmade name brand products. Most of Hong Kong’s jewelry products are hand-worked cast metal items. Production is often assigned to factories in China. Hong Kong has advantages in flexibility and design. Japan relies on imports for virtually all of its supply of colored stones used in jewelry making. Characteristics of leading production countries are shown below. Marketing Guide for ASEAN Exporters to Japan 55 B-2. Jewelry and Colored Stones Thailand is known for the brownish cast to its red rubies and the dark tint of its sapphires. Thailand also imports large quantities of jade from Myanmar and opals from Australia, which it then polishes and reworks for export. Thailand devotes considerable resources to development and improvement of processing technologies, and it has achieved noteworthy results. The central highlands region of Sri Lanka produces high-grade rubies, sapphires, cat’s eye and alexandrite. These products put Sri Lanka among the elite producers of colored stones. Its rubies are noted for their light and bright red color, and its sapphires for their light blue color. Myanmar produces high-quality rubies, sapphires and other colored stones. Nevertheless, the country has a closed policy regarding the gemstone industry, and its development and distribution infrastructures are regressive as a result. Its stones are said to be available only at special bidding exhibitions held no more than once or twice a year. Myanmar is famous for beautiful red rubies and royal blue sapphires. Colombia produces more than 80% of the global supply of emeralds. Colombia is known not only for production quantity but also for the high quality of its emeralds. The green color of emeralds is known to soothe tired eyes and calm the nerves. The highest-grade stones are those with the richest and softest colors. However, because of the high level of inclusions, emeralds are easily damaged. Brazil has the world’s largest natural supply of gemstones, and it produces an enormous variety of colored stones, including every major type other than jade. Brazil ranks first in the world in production of tourmaline, which have two or sometimes even more colors. Russia produces high-quality emeralds and alexandrite, along with garnet and lapis lazuli. Russian alexandrite is prized for its bluish green color. Thailand Sri Lanka Myanmar Colombia Brazil Russia (3) Distribution System and Business Practices in Japan Distribution channels for jewelry and colored stone are illustrated in Fig. 1 below. Small and medium-sized enterprises have an overwhelming share of the market, and no single retailer or wholesaler dominates the jewelry industry in Japan. There are some 25,000 retailers in the jewelry industry including stores carrying not only jewelry but also timepieces, eyewear and other fashion accessories. Jewelry is normally distributed from importer to primary wholesaler (manufacturing-wholesaler) through processor or direct to secondary wholesaler (general wholesaler) to retailer. There is a fair volume of trading between wholesalers and between retailers. Consignment sales are also common, in which the retailer receives the merchandise on loan until the sale is consummated. In retail stage, sales at accessory jewelry shops and television shopping run in high gear. The former commonly has branch stores at department store on the first floor or at shopping centers, and sells daily-use accessory jewelry with price ranges of ¥20,000 to ¥30,000, represented by 4˚C, Vendome Yamada, and Star Jewelry. Fig. 1 Production and distribution system for jewelry and colored stones Principal distribution channel Base metals, diamonds, colored stones Jewelry Supplementary distribution channel Retail importer Trading company Importer, import agent Wholesaler importer <Manufacturing> Processing subcontractor Maker/wholesaler Designer <Wholesaling> Secondary wholesalers Primary wholesalers Other wholesalers <Retailing> Importer direct outlets Other retailers Marketing Guide for ASEAN Exporters to Japan 56 Department stores GMSs, specialty chain stores, mail order houses door-to-door sales Fairs and trade shows Retail stores B-2. Jewelry and Colored Stones Recent times have also seen the emergence of order-made systems, under which specialized designers create affordably priced jewelry based on customer images or sketches, and semi-order-made systems, in which the customer chooses a combination of several precious metals and colors. These marketing methods enable jewelry companies to more precisely respond to customer needs, thereby helping boost sales. At the same time, overseas name-brand companies and leading importers also sell direct to consumers through direct outlet stores, and leading retailers, department stores, chain jewelry stores procure and import directly from abroad. Apparel makers are also making moves to enter the market. Mass merchandisers like the discount stores are starting aggressively to deal with the parallel imports of foreign brands in a large-scale. Another recent noteworthy trend in Japan is that the secondary distribution market is being formed where retail companies purchase the unused brand jewelry from consumers and sell them as second-hand products. 2. Trade Trends (1) Import Trends in Japan With some signs of recovery in consumer spending, 2004 jewelry imports posted healthy growth rising by 9.8% from the year before to ¥149.4 billion with 258.8 tons (up 6.2%). This is a new high to break the record of 2001, when jewelry imports reached ¥140.6 billion (225.9 tons) due mainly to escalating price of materials and depreciation of yen. By material, import volume of gold jewelry has been decreasing because of the rise of average unit price from ¥2,803 per gram in 2000 to ¥3,393 in 2003, brought by the recent years’ world-wide gold appreciation and depreciation of the yen against the euro. In 2004, however, though the average price was still at high level (¥3,374 per gram), import volume of gold jewelry turned to an increase for the first time in three years. As a result, import value increased to a new all-time record of ¥82.2 billion (up 10.1% from the year before, share 55.0%). Imports of platinum jewelry also grew from ¥30.5 billion (2.4 tons) the year before to ¥34.3 billion (3.6 tons) in 2004, as prices hit bottom after a succession of increases, dropping from ¥14,190 per gram in 2000 to ¥9,572 in 2004. The substantial growth in volume has come from imports of less expensive silver jewelry (priced at ¥142 per gram), which rose from 168.1 tons in 2000 to 230.8 tons (89.2%) in 2004, an increase of about 40%. On its part, the growth in import value of silver jewelry was limited to 6.1% from the previous year to ¥32.9 billion, which was lower than that of platinum jewelry for the first time in three years. Fig. 2 Trends in Japan’s jewelry imports [Total import value] [Import value by category] (¥ million) 200,000 (¥ million) 100,000 Gold jewelry 80,000 150,000 60,000 100,000 Platinum jewelry 40,000 50,000 20,000 0 0 2000 2001 2002 2003 Silver jewelry 2000 2004 (Year) 2001 Value Gold jewelry 2002 2003 2004 (Year) Volume 2000 2001 2002 2003 2004 2000 2001 2002 2003 2004 54,173 77,615 74,310 74,646 82,175 19,325 25,260 22,775 21,997 24,355 Silver jewelry 23,710 29,955 31,923 30,965 32,855 168,068 198,333 202,844 219,169 230,808 Platinum jewelry 26,400 33,033 28,804 30,483 34,338 TOTAL 104,283 140,602 135,038 136,095 Units: value=¥ million, volume=kg 149,369 Fig. 3 2,719 2,328 2,036 2,420 3,588 190,112 225,921 227,655 243,586 258,750 Source: Trade Statistics (Ministry of Finance) Trends in jewelry imports by category in 2004 Value Volume Average unit price Gold jewelry 82,175 55.0% Yearly change 110.1 24,355 9.4% Yearly change 110.7 Silver jewelry 32,855 22.0% 106.1 230,808 89.2% 105.3 141 142 Platinum jewelry 34,338 23.0% 112.6 3,588 1.4% 148.3 12,597 9,572 Value Share Volume TOTAL 149,369 100.0% 109.8 258,750 Units: ¥ million, kg, yearly change=%, average unit price=¥ per gram Share 2003 3,393 2004 3,374 100.0% 106.2 559 577 Source: Trade Statistics (Ministry of Finance) Marketing Guide for ASEAN Exporters to Japan 57 B-2. Jewelry and Colored Stones [Colored stones] As the phrase implies, colored stones come in many different variety of colors. Japan’s official trade statistics classifies them either as precious stones (rubies, sapphires and emeralds) or as semi-precious stones (all other colored stones). After the collapse of the bubble economy, the slump in domestic consumption sharply reduced imports of higher priced precious stones. In recent years imports of semi-precious stones, which are in-expensive and come in many different varieties, always exceed those of precious stones. Since the consumer purchase price point has fallen, importers increasingly tend to select lower-priced varieties of colored stones. Consequently, the unit price per carat has fallen dramatically (note: 1 carat = 0.2 grams). Imports of precious stones, which went down to ¥66.1 billion (1,080 kilo-carats) last year, finally hit the bottom and recovered to ¥71.2 billion (1,542 kilo-carats), nevertheless average unit price per carat still continued to drop from ¥6,113 the year before to ¥4,619. On the contrary, semi-precious stones were imported in sizable numbers in 2002 due to ultra-low per-carat prices of ¥1-2, with imports soaring to 1.09 million kilo-carats as a result. But, 2004 saw semi-precious imports slide below ¥10 billion to ¥8.9 billion (595,716 carats) after decline of the third straight year from the peak of 2001 (¥12.6 billion). As a result, colored stone imports in total decreased to ¥16.0 billion in 2004, the lowest level ever. For reference’s sake, diamond, which were decreasing for two consecutive years like color stones, have turned to a rise from ¥112.3 billion the year before to ¥122.0 billion (up 8.6%) in 2004 due to the effect of previously cited “Trilogy” campaign. Imports of pearls recovered as well from ¥4.57 billion to ¥5.06 billion. Since color stones have a variety of products and they do not have clear grading and pricing systems like as diamonds, it is difficult to solicit a large sum of customers, but for the full-size recovery of Japanese jewelry market, a recovery of color stone import is essential. Fig. 4 Trends in Japan’s colored stone imports [Total import value] (¥ million) 25,000 (¥ million) 15,000 [Import value by category] Semi-precious stones 20,000 10,000 15,000 Precious stones 10,000 5,000 5,000 0 0 2000 2001 2002 2003 2000 2004 (Year) 2001 2002 Value 2000 2001 2003 10,132 9,327 9,489 6,605 Semi-precious stones 12,472 12,624 11,763 10,009 22,604 21,951 21,252 128,921 117,621 117,533 Pearl (kg) 6,409 7,239 Units: value=¥ million, volume=kilo-carats 4,631 Ref. Diamond Fig. 5 2004 (Year) Volume 2002 Precious stones TOTAL 2003 16,614 2004 7,122 2,129 2001 2002 1,139 2003 1,368 2004 1,080 1,542 8,914 585,937 449,509 1,092,420 645,830 594,174 16,036 588,066 450,647 1,093,788 112,304 121,993 4,570 2000 5,059 2,711 2,542 646,911 595,716 2,619 2,560 2,658 14,504 14,513 18,757 15,754 19,308 Source: Trade Statistics (Ministry of Finance) Trends in colored stone imports by category in 2004 Value Volume Precious stones 7,122 44.4% Yearly change 107.8 Semi-precious stones 8,914 55.6% 89.1 Value Share Average unit price 1,542 0.3% Yearly change 142.7 594,174 99.7% 92.0 Volume Share 2003 2004 6,113 4,619 15 15 TOTAL 16,036 100.0% 96.5 595,716 100.0% 92.1 26 27 Units: ¥ million, kilo-carats, yearly change=%, average unit price=¥ per carat Source: Trade Statistics (Ministry of Finance) Marketing Guide for ASEAN Exporters to Japan 58 B-2. Jewelry and Colored Stones (2) Principal Exporters to Japan and ASEAN’s Position [Jewelry] In the imported jewelry market, three leading exporters of Italy (share 21.5%, ¥32.2 billion), the United States (20.6%, ¥30.7 billion) and France (19.3%, ¥28.9 billion) remain locked in a tight race. Next leading exporters consist of Thailand (7.1%, ¥10.6 billion), Hong Kong (7.0%, ¥10.5 billion), Switzerland (5.4%, ¥8.1 billion) and China (4.6%, ¥6.9 billion). These seven countries/regions together account for 85.5% of total import value, and 73.5% of total import volume (see Fig. 6). By material in value, Italy (29.9%, ¥24.6 billion) and France (24.6%, ¥20.2 billion) have large share of imports in the category of gold jewelry, while the United States (47.0%, ¥16.1 billion) and France (20.9%, ¥7.2 billion) are leaders in platinum jewelry, and the United States (31.4%, ¥10.3 billion), Italy (17.0%, ¥5.6 billion) and Thailand (12.8%, ¥4.2 billion) are strong in silver jewelry (see Figs. 7-9). The United States, the leading exporter of jewelry to Japan in previous times, ended up with slight increase in its total jewelry exports to Japan at ¥30.7 billion, due mainly to a slowdown of silver jewelry. In contrast, Italy expanded its export to Japan not only for gold jewelry, its flagship category, but also for silver jewelry and platinum jewelry, and its total imports grew strongly from ¥28.1 billion the year before to ¥32.2 billion. As a result, Italy moved past U.S. into top spot in the rankings for the first time ever. France also expanded its import value to a record high of ¥28.9 billion mainly with high-class brand products of gold or platinum jewelry. Other leading exporters such as Hong Kong, Switzerland and China all saw their imports double-digit grow to record levels. Only Thailand ended up with a decrease both on a value and a volume basis for two consecutive years (see Fig. 6). Thailand was being caught up by China in its strong low-priced silver jewelry and also being caught up by Hong Kong in gold jewelry. Among ASEAN, imports from Vietnam (¥1.37 billion) and Indonesia (¥337 million) in 2004 were on the increase. Affected by the slump of leading country of Thailand, however, imports from ASEAN as a whole increased only slightly (up 3.0% from the year before to ¥12.8 billion), and its share in the expanding jewelry market is shrinking from 9.2% to 8.6% (see Fig. 10). By material, ASEAN has the largest share in silver jewelry (14.7%, ¥4.8 billion), followed by 7.4% (¥6.1 billion) in gold jewelry and 5.6% (¥1.9 billion) in platinum jewelry. (see Figs. 7 – 9) Fig. 6 Principal exporters of jewelry (total) to Japan [Trends in import value by leading exporters] [Shares of jewelry imports in 2004 (value basis)] (¥ million) 40,000 U.S.A. Others 22.6% Italy ASEAN 8.6% 30,000 France 20,000 Thailand EU 48.2% 10,000 U.S.A. 20.6% 0 2000 2001 2002 2003 2004 (Year) 2000 2001 2002 Value Value Value Value Italy 21,107 28,571 27,748 28,106 40,879 U.S.A. 29,627 36,563 32,736 30,369 35,319 30,738 France 15,680 27,844 24,564 26,487 7,441 28,886 Thailand 9,565 10,274 11,643 10,742 67,909 10,556 Hong Kong 7,415 8,453 8,003 8,592 6,707 10,468 Switzerland 2,866 6,254 7,084 7,291 1,732 8,064 5.4% China 2,925 3,369 4,297 5,724 23,839 6,896 4.6% Others 2003 2004 Volume 45,635 Average unit price 17.6% 705 20.6% 31,386 12.1% 979 19.3% 11,491 4.4% 2,514 7.1% 59,215 22.9% 178 7.0% 8,105 3.1% 1,292 1,731 0.7% 4,660 32,776 12.7% 210 315 Value 32,178 Volume 21.5% 15,098 19,274 18,963 18,785 59,760 21,582 14.4% 68,412 26.4% TOTAL 104,283 140,602 135,038 136,095 243,586 149,369 100.0% 258,750 100.0% 577 (E U) 45,238 68,896 64,226 65,154 68,220 72,063 48.2% 73,305 28.3% 983 (ASEAN) 10,368 11,311 13,005 12,457 Units: ¥ million, kg, average unit price=¥ per gram 74,983 12,831 8.6% 68,703 26.6% 187 Source: Trade Statistics (Ministry of Finance) Marketing Guide for ASEAN Exporters to Japan 59 B-2. Jewelry and Colored Stones Fig. 7 Principal exporters of gold jewelry to Japan [Trends in import value by leading exporters] [Shares of gold jewelry imports in 2004] (¥ million) 30,000 AEAN 7.4% Others 24.2% Italy 20,000 France 10,000 Hong Kong EU 60.2% Hong Kong 8.2% 0 2000 2001 2002 2003 (Year) 2004 2000 2001 2002 Value Value Value Value Italy 16,657 23,292 22,951 22,027 8,165 24,571 29.9% 8,538 Average unit price 35.1% 2,878 France 11,960 20,255 18,042 18,959 2,215 20,208 24.6% 2,501 10.3% 8,081 Hong Kong 4,647 5,679 5,542 6,004 2,042 6,699 8.2% 2,052 8.4% 3,265 Switzerland 2,067 4,355 5,316 5,400 703 5,951 7.2% 968 4.0% 6,149 Thailand 4,587 5,598 5,643 5,155 1,625 4,987 6.1% 1,446 5.9% 3,448 2,233 Others TOTAL 2003 2004 Volume Value Volume 14,254 18,436 16,816 17,102 7,247 19,759 24.0% 8,850 36.3% 54,173 77,615 74,310 74,646 21,997 82,175 100.0% 24,355 100.0% 3,374 50.5% 4,019 (E U) 32,336 49,329 45,905 45,100 (ASEAN) 4,855 6,007 6,277 6,064 Units: ¥ million, kg, average unit price=¥ per gram Fig. 8 11,859 2,265 60.2% 49,466 12,308 6,091 7.4% 2,179 8.9% 2,795 Source: Trade Statistics (Ministry of Finance) Principal exporters of platinum jewelry to Japan [Trends in import value by leading exporters] [Shares of platinum jewelry imports in 2004] (¥ million) 20,000 Others 14.1% U.S.A. 15,000 10,000 France 5,000 ASEAN 5.6% EU 33.3% U.S.A. 47.0% Hong Kong Italy 0 2000 2001 2002 2003 (Year) 2004 2000 2001 2002 Value Value Value Value U.S.A. 15,091 16,859 14,509 15,034 786 16,127 47.0% 821 France 2,378 6,309 4,937 6,137 208 7,161 20.9% 263 7.3% 27,262 Hong Kong 2,224 2,099 1,771 1,449 100 2,096 6.1% 94 2.6% 22,401 Italy 959 1,286 887 1,453 248 2,033 5.9% 254 7.1% 8,011 Switzerland 696 1,836 1,648 1,730 229 1,988 5.8% 213 5.9% 9,337 2,537 Others 2003 2004 Volume Value Volume Average unit price 22.9% 19,652 5,052 4,645 5,053 4,679 848 4,932 14.4% 1,944 54.2% TOTAL 26,400 33,033 28,804 30,483 2,420 34,338 100.0% 3,588 100.0% 9,572 (E U) 4,680 10,007 8,357 10,057 874 11,446 33.3% 1,057 29.5% 10,829 (ASEAN) 2,454 1,553 1,835 1,605 292 1,917 5.6% 365 9.7% 5,529 Units: Value=¥ million, Volume=kg, Average unit price=¥ per gram Source: Trade Statistics (Ministry of Finance) (Note) In 2004, sizeable numbers of abnormally low-priced platinum were imported from China (957 kg) and Australia (367 kg). Marketing Guide for ASEAN Exporters to Japan 60 B-2. Jewelry and Colored Stones Fig. 9 Principal exporters of silver jewelry to Japan [Trends in import value by leading exporters] [Shares of silver jewelry imports in 2004] (¥ million) 15,000 Others 20.0% U.S.A. ASEAN 14.7% 10,000 Italy EU 33.9% 5,000 Thailand U.S.A. 31.4% 0 2000 2001 2002 2003 (Year) 2004 2000 2001 2002 2003 Value Value Value Value 2004 10,296 14,037 13,275 11,186 33,271 10,315 31.4% 28,262 Average unit price 12.2% 365 Italy 3,491 3,994 3,910 4,626 32,466 5,575 17.0% 36,843 16.0% 151 Thailand 2,735 3,190 4,331 4,271 66,065 4,210 12.8% 57,564 24.9% 73 667 871 1,625 2,121 22,360 2,966 9.0% 30,006 13.0% 99 375 U.S.A. China Volume Value Volume Spain 1,439 2,066 1,789 1,448 4,317 1,748 5.3% 4,666 2.0% Others 5,082 5,797 6,994 7,315 60,690 8,041 24.5% 73,467 31.8% 109 23,710 29,955 31,923 30,965 219,169 32,855 100.0% 230,808 100.0% 142 9,997 4,788 55,487 72,426 11,151 4,823 33.9% TOTAL (E U) 8,222 9,559 9,964 (ASEAN) 3,060 3,751 4,892 Units: ¥ million, kg, average unit price=¥ per gram Fig. 10 26.0% 186 59,940 14.7% 66,177 28.7% 73 Source: Trade Statistics (Ministry of Finance) Trends in jewelry imports from ASEAN by country/category [Value] [Volume] (kg) (¥ million) 15,000 13,005 10,368 11,311 12,457 80,000 12,831 76,173 74,983 2002 2003 66,336 60,000 68,703 57,197 10,000 40,000 5,000 20,000 0 0 2000 2001 2002 2003 2004 2000 (Year) 2001 Value Gold jewelry Silver jewelry ASEAN TOTAL Platinum jewelry TOTAL Share of total 2000 4,855 3,060 2,454 10,368 9.9% Gold jewelry Silver jewelry Thailand Platinum jewelry TOTAL Share of total Gold jewelry Silver jewelry Vietnam Platinum jewelry TOTAL Share of total 4,587 2,735 2,244 9,565 9.2% 113 103 216 0.2% (Year) Average unit price Volume 2001 2002 6,007 6,277 3,751 4,892 1,553 1,835 11,311 13,005 8.0% 9.6% 2003 6,064 4,788 1,605 12,457 9.2% 2004 6,091 4,823 1,917 12,831 8.6% 2000 1,520 55,287 390 57,197 30.1% 2001 2,179 63,934 223 66,336 29.4% 2002 2,304 73,590 279 76,173 33.5% 2003 2,265 72,426 292 74,983 30.8% 5,598 3,190 1,486 10,274 7.3% 202 32 25 259 0.2% 5,155 4,271 1,316 10,742 7.9% 521 42 266 829 0.6% 4,987 4,210 1,359 10,556 7.1% 757 84 526 1,367 0.9% 1,365 50,175 335 51,874 27.3% 73 37 110 0.1% 1,834 57,404 205 59,442 26.3% 168 148 7 323 0.1% 1,829 66,361 240 68,430 30.1% 199 359 31 589 0.3% 1,625 66,065 220 67,909 27.9% 272 117 65 454 0.2% 5,643 4,331 1,669 11,643 8.6% 356 45 144 544 0.4% 2004 2004 2,179 66,177 347 68,703 26.6% 2004 2,795 73 5,529 187 1,446 3,448 57,564 73 204 6,650 59,215 178 22.9% 390 1,941 278 300 136 3,879 804 1,701 0.3% (To be continued) Marketing Guide for ASEAN Exporters to Japan 61 B-2. Jewelry and Colored Stones Value 2000 16 218 7 241 0.2% 16 95 21 2001 94 291 2 387 0.3% 14 141 8 2002 114 287 0 401 0.3% 69 176 7 132 163 251 Share of total 0.1% 0.1% 0.2% Singapore 165 143 115 Malaysia 11 84 46 Myanmar 38 6 Cambodia Laos Brunei Units: ¥ million, kg, average unit price=¥ per gram Gold jewelry Silver jewelry Philippines Platinum jewelry TOTAL Share of total Gold jewelry Silver jewelry IndonePlatinum jewelry sia TOTAL Average unit price Volume 2003 123 262 1 386 0.3% 106 198 14 2004 82 292 374 0.3% 99 228 10 2000 17 3,535 4 3,556 1.9% 18 1,459 12 2001 95 3,716 1 3,812 1.7% 16 2,215 4 2002 182 3,342 0 3,524 1.5% 65 3,314 4 2003 174 3,040 1 3,215 1.3% 118 3,132 6 2004 151 3,126 3,277 1.3% 131 5,178 4 2004 547 93 114 319 337 1,489 2,235 3,384 3,257 5,313 63 0.2% 169 12 - 0.2% 174 22 1 - 0.8% 154 13 0 - 1.0% 1.5% 1.3% 2.1% 190 92 142 61 2,872 334 148 7 34 659 6 0 Source: Trade Statistics (Ministry of Finance) 754 44 2,449 [Colored stones] Rubies, sapphires and emeralds are produced in Asia and South America, and the largest portion of Japan’s precious stone imports comes from Thailand, which is one of the leading worldwide centers of both gemstone production and processing. Accordingly, Thailand was most affected by stagnant demand of precious stones and its exports to Japan declined sharply from ¥54.1 billion the year before to ¥31.3 billion in 2003. In 2004, while the quantity was recovered to 670 kilo-carats, import value remained ¥32.9 billion (share 46.6%) because of lower unit prices. The next leading exporters of precious stones to Japan was Colombia (24.2%, ¥1.73 billion; its emeralds are famous) and Hong Kong (9.3%, ¥665 million), which produces no stones of its own but is well known as a processing and distribution point. On a volume basis, Thailand held a share of 43.4% (670 kilo-carats), followed by India (32.6%, 502 kilo-carats), which consisted of many low-priced stones. Fig. 11 Principal exporters of precious stones to Japan [Trends in import value by leading exporters] [Shares of precious stone imports in 2004] (¥ million) 6,000 Others 24.6% Thailand 4,000 ASEAN 49.4% Colombia 2,000 Hong Kong Colombia 24.2% 0 2000 2001 2002 2003 2000 2001 2002 Value Value Value 2004 EU 1.8% (Year) 2003 Value 2004 Volume Value Volume Thailand 5,191 4,766 5,411 3,133 576 3,289 46.6% Colombia 2,738 2,391 2,072 1,680 79 1,727 24.2% 86 5.6% Hong Kong 899 754 968 736 118 665 9.3% 143 9.2% 4,665 Sri Lanka 533 565 304 329 55 291 4.1% 25 1.6% 11,527 India 212 184 204 134 172 270 3.8% 502 32.6% 537 7,579 Others 670 Average unit price 43.4% 4,910 20,108 559 666 528 592 80 881 12.4% 116 7.5% TOTAL 10,132 9,327 9,489 6,605 1,080 7,122 100.0% 1,542 100.0% 4,619 (E U) 79 293 92 74 10 128 1.8% 9 0.6% 13,902 (ASEAN) 5,254 4,801 5,484 3,173 Units: ¥ million, kilo-carats, average unit price=¥ per carat 603 3,515 Marketing Guide for ASEAN Exporters to Japan 62 49.4% 722 46.8% 4,866 Source: Trade Statistics (Ministry of Finance) B-2. Jewelry and Colored Stones The leading exporter of semi-precious stones to Japan was Hong Kong, accounting for 33.8% (¥3.01 billion) of total imports in 2004. The next leading exporters were Thailand (12.8%, ¥1.15 billion) and Australia (12.3%, ¥1.10 billion), both of which finished below the previous year. On a volume basis, Brazil and China together still virtually monopolized the imported semi-precious stone market with a combined 76.3% share (0.45 million kilo-carats). They are ultra-low-priced semi-precious stones with unit prices of ¥2 or ¥4. While it is impossible to know for certain from official trade statistics, but Brazil is the leading producer of leading types of semi-precious stones such as aquamarine, tourmaline, topaz, imperial topaz and garnet, and is said to produce 90% of the world’s supply of semi-precious stones. China produces peridot, turquoise, tourmaline, zircon, garnet, and other various semi-precious stones. Fig. 12 Principal exporters of semi-precious stones to Japan [Trends in import value by leading exporters] [Shares of semi-precious stone imports in 2004] (¥ million) 6,000 Hong Kong 4,000 ASEAN 13.4% Others 33.0% EU 7.5% Thailand 2,000 Australia Australia 12.3% 0 2000 2001 2002 2003 2000 2001 2002 Value Value Value 2004 Hong Kong 33.8% (Year) 2003 Value 2004 Volume Value Volume Average unit price 9.7% 52 Hong Kong 4,348 4,464 4,789 3,751 59,861 3,010 33.8% 57,595 Thailand 2,004 1,931 1,686 1,530 3,020 1,145 12.8% 2,545 0.4% 450 Australia 1,797 1,723 1,307 1,355 496 1,096 12.3% 558 0.1% 1,964 Brazil 1,017 972 749 680 280,841 887 9.9% 239,327 40.3% 4 11,291 1.9% 63 India 1,146 1,524 1,201 629 13,407 708 7.9% Others 2,160 2,011 2,031 2,063 288,205 2,068 23.2% 282,858 47.6% 7 12,472 12,624 11,763 10,009 645,830 8,914 100.0% 594,174 100.0% 15 (E U) 754 642 673 733 (ASEAN) 2,026 1,954 1,715 1,555 Units: ¥ million, kilo-carats, average unit price=¥ per carat 2,078 7,492 673 1,192 TOTAL 7.5% 0.4% 276 2,441 13.4% 7,533 1.3% 158 Source: Trade Statistics (Ministry of Finance) Most of color stones’ imports from ASEAN come from Thailand, although there are some products directly from Myanmar, which is famous for beautiful rubies and sapphires, and cheaper semi-precious stones have been increasing. Even though import value has dropped significantly compared with the past, ASEAN is still a biggest supply base of color stones for Japan. Fig. 13 Trends in colored stone imports from ASEAN by country/category [Value] (¥ million) 8,000 [Volume] (Kilo-carats) 10,000 10,000 7,280 6,755 6,000 4,728 6,000 4,707 4,000 4,000 2,000 2,000 8,255 2003 2004 5,410 4,863 4,365 0 0 2000 2001 2002 2003 2004 (Year) 2000 2001 Value Precious stones ASEAN TOTAL 8,095 8,000 7,199 Semi-precious stones TOTAL Share of total 2000 5,254 2,026 7,280 32.2% 2001 4,801 1,954 6,755 30.8% 2002 5,484 1,715 7,199 33.9% 2002 Average unit price Volume 2003 3,173 1,555 4,728 28.3% 2004 3,515 1,192 4,707 29.4% 2000 790 4,073 4,863 0.8% 2001 628 3,737 4,365 1.0% 2002 763 4,647 5,410 0.5% (Year) 2003 603 7,492 8,095 1.3% 2004 722 7,533 8,255 1.4% 2004 4,866 158 570 Marketing Guide for ASEAN Exporters to Japan 63 B-2. Jewelry and Colored Stones Value 2000 2001 2002 5,191 4,766 5,411 Semi-precious stones 2,004 1,931 1,686 Thailand TOTAL 7,195 6,697 7,097 Share of total 31.8% 30.5% 33.4% Precious stones 45 22 55 Semi-precious stones 9 10 19 Myanmar TOTAL 55 32 74 Share of total 0.2% 0.1% 0.4% 15 15 24 Vietnam 3 6 1 Singapore 1 Malaysia 11 3 2 Indonesia 0 Philippines 1 Brunei Laos Cambodia Units: ¥ million, kilo-carats, average unit price=¥ per carat Precious stones Volume 2003 3,133 1,530 4,663 28.1% 18 13 32 0.2% 23 7 2 1 0 - 2004 3,289 1,145 4,434 27.6% 203 36 239 1.5% 23 7 4 - 2000 774 3,463 4,237 0.7% 0 4 4 0.0% 22 15 585 - Average unit price 2001 2002 2003 2004 2004 606 740 576 670 4,910 3,503 3,191 3,020 2,545 450 4,109 3,931 3,596 3,215 1,379 0.9% 0.4% 0.6% 0.5% 0 12 0 43 4,694 43 15 3,895 4,551 8 44 27 3,896 4,594 52 0.0% 0.0% 0.6% 0.8% 63 27 43 9 2,556 12 14 559 425 17 0 0 13 299 137 1,150 0 260 0 0 Source: Trade Statistics (Ministry of Finance) (3) Imports’ Market Share in Japan Japan produces only one type of precious stone or metal commonly used in jewelry, namely, pearls (cultured pearls). Consequently, the Japanese jewelry market relies on imports for virtually all of its raw material supplies. There is also substantially zero domestic production of colored stones. Almost 100 percent of the colored stones sold in Japan are imported. The Japanese jewelry market is estimated to reach an all-time record size of ¥2.528 trillion in 1990. The collapse of the so-called bubble economy in 1991 brought much less favorable market conditions. Sales of high-priced items plummeted and the jewelry industry faced lower sales and reduced profits. The size of the jewelry market in 2004 is estimated at around ¥1.25 trillion, representing shrinkage of about half from its peak size. On their parts, sales of luxury-grade imported brands such as Tiffany (USA), Cartier (France) and Bvlgari (Italy) are generally high, and it is estimated that the share of these luxury-brands has totally risen to over 20%. 3. Key Considerations related to Exporting to Japan (1) Regulations and Procedural Requirements at the Time of Importation in Japan In principle there are no particular legal restrictions on the importation of jewelry and colored stones. However, products that use certain species of wild fauna and flora (such as ivory or coral) may be restricted or prohibited under terms of the Washington Convention (Convention on International Trade in Endangered Species of Wild Fauna and Flora, so-called CITES). In addition, the Customs Tariff Law prohibits the importation of fake name-brand products and knock-off copies, and such items are subject to confiscation or destruction at customs based on provisions of the Customs Law. Importers can even be subject to criminal penalties, including fines and imprisonment. 1) Foreign Exchange and Foreign Trade Law (Import Trade Control Order) Under terms of the Washington Convention, the Foreign Exchange and Foreign Trade Law regulates importing of species of wild fauna and flora listed in the Appendices to the Convention. It covers not only the wild fauna and flora themselves but also products made wholly or partially from them. The Washington Convention applies to three categories of species, as discussed below. For more information on the specific content and applicability of these classifications, please contact the Trade Licensing Division, Trade and Control Department, Trade and Economic Cooperation Bureau, Ministry of Economy, Trade and Industry. Appendix I (All species threatened with extinction) Commercial traffic in these species or products made from these species is prohibited. For customs purposes all of these species are designated as import quota items and the Minister of Economy, Trade and Industry must approve an import quota before any such item can be imported. Appendix II (All species requiring strict international regulation to prevent danger of extinction) The importer of any such species or product made from a member of such species must present to Japanese customs authorities an export certificate or re-export certificate from the management authority of the exporting country. Some species need prior confirmation by the Minister of Economy, Trade and Industry. Marketing Guide for ASEAN Exporters to Japan 64 B-2. Jewelry and Colored Stones Appendix III (All Species that any party identifies as being subject to regulation and as needing the cooperation of other parties in the control of trade) The importer of any such species or product made from a member of such species must present to Japanese customs an export certificate and a certificate of origin issued by management authority of exporting country, or a certificate granted by the management authority of the country of re-export that specimen was processed in that country. Some species need prior confirmation by the Minister of Economy, Trade and Industry. Materials may be bred and raised in captivity for commercial purpose, or those had obtained prior to conclusion of the Convention are permitted so long as a certificate by the management authority of exporting country to that effect is granted. It is preferable when importing jewelry containing ivory, coral and other certain species to list the scientific name on the invoice. (2) Regulations and Procedural Requirements at the Time of Sale in Japan There are no legal regulations governing sale of jewelry and colored stones. But, products made from certain species (such as ivory or coral) may be restricted or prohibited under terms of the Law for Conservation of Endangered Species of Wild Fauna and Flora. The various intellectual property laws (Trademark Law, Patent Law, Unfair Competition Prevention Law, etc) regulate products that infringe intellectual property rights. Prospective importers must be aware of these considerations, as rights holders may initiate legal action. Containers and packaging may also be subject to identifier labeling provisions of the Law for Promotion of Effective Utilization of Resources, and recycling provisions of the Containers and Packaging Recycling Law. Please contact one of the agencies listed below for more complete information about affected pack-aging, the definition of specific providers (certain small-scale providers are exempt from regulation), and labeling methods. 1) Law for Conservation of Endangered Species of Wild Fauna and Flora The Law established a legal framework of protection for species considered to be in danger of extinction. Products made from certain species, which are designated as species specially identified for protection, may not be sold or transferred in Japan. However, species that are being raised for commercial purposes may be distributed in Japan, provided that proper registration procedures with the Minister of the Environment are completed. Registration procedures are with the Natural Environment Research Center, a registration organization officially designated by the Ministry of the Environment. For more details, please consult with the Wildlife Division, Nature Conservation Bureau, Ministry of the Environment. (3) Labeling Regulations at the Time of Sale in Japan 1) Legally Required Labeling [1] Law for Promotion of Effective Utilization of Resources <Example> Under the Law for Promotion of Effective Utilization of Resources, specific containers and packaging are subject to identifier labeling provisions, in order to promote sorted collection. When paper or plastic is used as a packaging material for wrapping of individual product items, or for labels, external packaging or elsewhere, a material identifier mark must be displayed at least one spot on the side of the container with information where the material is used. External packaging Tag 2) Voluntary Labeling based on Provisions of Law There is no voluntary labeling based on provisions of law for jewelry and colored stones. 3) Voluntary Industry Labeling [Jewelry] Every country has its own distinctive set of symbols for indicating the precious metal content of products made from precious metals, called “Hallmark.” In Japan Mint Bureau, Ministry of Finance stamps the “Rising Sun” symbol along with a metal identifier code on coins. The hallmark (metal content mark) system is voluntary, but the marking of jewelry in Japan in this way has pretty much become standard practice. Jewelry made in other developed countries generally bears some sort of metal content mark, but there is no consistent, internationally recognized standard for precious metal or quality labeling. Japanese jewelry industry instituted a quality marking system. This guarantees the quality (content of precious metal) of jewelry and handicrafts made of precious metals (gold, platinum, and silver). Under this system, the responsibility of the labeler is clearly defined by stamping a registered trademark of the Japan Jewelry Association and labeler identification mark. Marketing Guide for ASEAN Exporters to Japan 65 B-2. Jewelry and Colored Stones [Colored stones] The Association of Gemological Laboratories Japan (AGL) and the Japan Jewelry Association have instituted information services on jewelry in general from 1994. This is to inform the consumer of improvements and changes to the color and appearance, in addition to the cut and polish. Specifically, improvements and changes have to be clearly noted in appraisals, etc. Sales clerks are also obliged to inform customers of these facts when explaining the products for sales purposes. The Japan Jewelry Association established ethical guidelines and voluntary standards regarding transactions in 1998. Contact: Japan Jewelry Association TEL: 03-3835-8567 http://www.jja.ne.jp Example label for Hallmark/Quality Marking [Japan] Platinum products (Platinum 950) [Italy] Gold products (18K Gold) Silver products (Silver 950) Labeling example of Quality Marking System in Japan Gold jewelry only (1) Quality grading (2) Jeweler’s No. and regional abbreviation [Singapore] (4) Key Considerations for entering the Japanese Market [Jewelry] In recent times most jewelry demand in Japan is coming from young women in their 20s and 30s. They do not decide its purchase of products solely based on its price, but also put high considerations on the coordination with their clothes and the fashion sense. Prospective exporters to Japan are required to have the abilities to collect information, to analyze the market and to plan the products in order to anticipate consumer’s needs. You should give due considerations to the following points in transactions. 1) Prevalence of informal international business practices In all parts of the world the jewelry industry has historically been noted for relying on informal business arrangements based on mutual trust, in which parties operate under parole contracts without any written contract document. Even though there may be no written agreement, people in the industry still expect strict adherence to product return and payment agreements. 2) Personal relationships The jewelry market has become increasingly open, so much so that even capital-poor young adults and foreigners can easily go into the jewelry business. Even so, it is still possible that the success of an initial business contact will depend on an introduction from some prominent intermediary. In this sense, there has been little change in the fact that personal relationships are key to success in this field. 3) Consignment sales and payment by promissory note New market entrants must understand that the Japanese jewelry industry has a long-standing tradition of consignment sales and payment by a bill (promissory note), with a wide range of due dates, ranging from 1-2 months to as much as 7 months (210 days). In consignment sales, the wholesaler or other retailer lends the product to the retailer for a period of time, and they collect a proportionate fee based on the portion sold during that time. Almost all jewelry on display in retail outlets, including department stores, is being sold on consignment. The most commonly requirement forms of after-sales services for jewelry is size adjustments, repairs and cleaning. Such service needs are met by Japanese providers either at no cost or at the actual cost of providing the service. Sometimes gold from different manufacturers can differ slightly in color, so there remain certain Marketing Guide for ASEAN Exporters to Japan 66 B-2. Jewelry and Colored Stones technical problems in providing after-sales service. Some retailers are optimistic about a recent market strategy of including jewelry refurbishment as part of after-sales service. <Bonding Procedure> [Jewelry] Jewelry undergoes a unique bonding procedure at customs. Bonding refers to the process wherein an imported product is inspected in a bonded area. This system enables Japanese buyers to conduct thorough inspections for damage, for proper cut and for weight, and then gives them the opportunity to import only items they actually want, and return unneeded items to the supplier. In the bonding procedure system, foreign suppliers can do business negotiations with Japanese buyers in a bonded area under the goods in bond. Accordingly, they are freed from the troublesome process of having to pay tariff duties and consumption tax on merchandise brought into Japan for inspection, then having to obtain tax refunds on unsold merchandise. Japanese buyers also benefit because it relieves them of the need to travel abroad to examine and purchase jewelry. The negotiations and inspections currently take place at the Jewelry Trade Center, Inc., under the supervision of the Tokyo Customs Office. The benefits of this bonding procedure are as follows: • Simplifies tax payments by foreigners Suppliers from other countries are freed from the troublesome process of having to pay tariff duties and consumption tax on merchandise brought into Japan for inspection, then having to obtain tax refunds on unsold merchandise. Once negotiations are complete, the Japanese buyer can pay any taxes owed on the purchased items only. • Advance inspections Japanese buyers have the opportunity to inspect ordered merchandise after it arrives in Japan but before they have to submit notification of import. This simplifies the process if any merchandise has to be returned because it does not match the order or because of defects. • Transactions based on inspection The bonding process gives buyers the opportunity to import only the items they like and send back the rest. This saves both time and money spent traveling overseas to examine and purchase jewelry. [Colored stones] Transactions of color stones need to identify quality merchandise possess gemological technology. Moreover, because color stones are subject to changing style and fashion trends, and because of the need for a full and varied product line, it is critical to the success of the prospective market entrants to establish connections with the experienced importers in Japan and to rely on their inventory maintenance capabilities. There are more than 70 entities in Japan that perform gemological and appraisal work (Note), all of which are private organizations. The Association of Gemological Laboratories Japan is a trade association that works to promote the use of unified gemological standards. Note: Gemological work is the process of determining the mineralogical identity of a gemstone. Gemologists examine gemstones to determine if they are natural or artificial, whether they have been artificially made, whether they have been artificially worked in a manner, which adds value to the stone, and what name should be assigned to the stone. Appraisal, on the other hand, is the process of determining the economic value of a gemstone, and is performed only for diamonds. Color stones are rarely sold except as component of jewelry items. Thus, the most commonly requirement forms of after-sales services are size adjustments, cleaning, loosening stone fitting, and remaking an older style into a new one. Customers are usually most comfortable with having repairs done at the retail store where they purchased them. But, actually not all retail stores accept jewelry for refurbishment because of the high risk of problems. (5) Considerations for Related Products (1) Uncut diamond As of January 10, 2003, importers of rough diamonds (HS No. 7102.10, 7102.21, 7102.31) must present a Kimberley Process Certificate, instituted under the Kimberley Process program to halt improper trade in diamonds, the proceeds from which have been used to finance conflicts in Africa. In addition, voluntary industry standards stipulate that invoices for uncut diamonds and diamond jewelry must include a written oath. (2) Pearl There are no regulations and procedural requirements at the time of importation for pearl. Marketing Guide for ASEAN Exporters to Japan 67 B-2. Jewelry and Colored Stones (3) Coral and other jewelry items Imports of jewelry items containing coral, shell (mother of pearl), or shell cameo may be subject to provisions of the Washington Convention. For more information, please contact the Trade Licensing Division, Trade and Control Department, Trade and Economic Cooperation Bureau, Ministry of Economy, Trade and Industry. (6) Regulatory Agency Contact • Foreign Exchange and Foreign Trade Law (Import Trade Control Order) Trade Licensing Division, Trade Control Department, Trade and Economic Cooperation Bureau, Ministry of Economy, Trade and Industry TEL: 03-3501-1511 http://www.meti.go.jp • Law for Conservation of Endangered Species of Wild Fauna and Flora / Wild Life Protection and Hunting Law Wildlife Division, Nature Conservation Bureau, Ministry of the Environment TEL: 03-3581-3351 FAX:03-3581-7090 (Direct) http://www.env.go.jp • Customs Tariff Law / Customs Law Compensation and Operation Division, Customs and Tariff Bureau, Ministry of Finance TEL: 03-3581-4111 http://www.mof.go.jp • Law for Promotion of Effective Utilization of Resources / Containers and Packaging Recycling Law Recycling Promotion Division, Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry TEL: 03-3501-1511 http://www.meti.go.jp Office of Recycling Promotion, Policy Planning Division, Waste Management and Recycling Department, Ministry of the Environment TEL: 03-3581-3351 FAX: 03-3593-8262 (Direct) http://www.env.go.jp 4. Tariff Duties and Consumption Tax in Japan (1) Tariff Duties Fig. 14 on the following page presents tariff duties on jewelry and colored stones. In case of confirming the tariff classification or applicable tariff rate in advance, it is convenient to use the “advance counseling program.” By making an inquiry to the customs orally, or through document or e-mail, the customs will reply to such inquiry. Contact: Customs website http://www.customs.go.jp [Preferential Tariff System] In order to apply for preferential tariff rates on jewelry and colored stones imported from preferential treatment countries, the importer should submit a certificate of preferential country of origin (Form A) issued by the customs or other issuing agency in the exporting country (not required if the total taxable value of the shipment is no greater than ¥200,000). For more details, please contact the Customs and Tariff Bureau, Ministry of Finance. Application of tariff rates on ASEAN countries is as follows. Applicable Rates LDC Preferential Rate Preferential Rate JSEPA Rate WTO Rate (2) Consumption Tax (CIF + Tariff Duty) x 5% Marketing Guide for ASEAN Exporters to Japan 68 ASEAN Countries Myanmar, Cambodia, Laos Thailand, Indonesia, Malaysia, Philippines, Vietnam Singapore Brunei B-2. Jewelry and Colored Stones Fig. 14 Tariff duties on jewelry and colored stones HS No. 7103 91-000 99-000 7113 11-000 19 -010 Description General Precious stones and semi-precious stones (worked) Rubies, sapphires, emeralds Other colored stones (semi-precious stones) Articles of jewelry and parts thereof, of precious metal: 1. Of silver Free Free 6.2% Rate of Duty Prefer- TemJSEPA ential porary A (Free) (Free) A 2.08% 5.2% * Free WTO 2. Of other precious metal (1) Of platinum 6.2% 5.2% (2) Other 6.6% 5.4% 2.08% * Free 2.16% * Free -021 1) Chains for watches, spectacles or pince-nez and other ornamental chains on person -029 2) Other Note 1: “*Free” in Preferential rate is applicable only for the Least Developed Countries. Note 2: “A” in JSEPA rate means that based on the Japan-Singapore Economic Partnership Agreement (JSEPA), articles originated in Singapore were approved as duty free from the effective date of Agreement (November 30, 2002). Note 3: Normally the order of precedence for application of tariff rates is JSEPA, Preferential, WTO, Temporary, and General, in that order. However, Preferential rates are only eligible when conditions stipulated by law or regulations are met. Also, WTO rates apply when those rates are lower than Temporary or General rates. Refer to “Customs Tariff Schedules of Japan” (published by Japan Tariff Association) etc. for more complete interpretation of tariff table. 5. Related Industry Organizations • Japan Jewelry Association TEL: 03-3835-8567 • Gemological Association of All Japan TEL: 03-3835-7486 • AGT Gem Laboratory TEL: 03-3834-6586 • Association of Gemological Laboratories Japan TEL: 03-3835-8267 • Platinum Guild International TEL: 03-3597-0255 FAX:03-3839-6599 http://www.jja.ne.jp FAX:03-3835-7350 FAX:03-3834-6589 http://www.gaaj-zenhokyo.co.jp http://www.giajpn.gr.jp http://www.agl.jp http://www.preciousplatinum.com p Marketing Guide for ASEAN Exporters to Japan 69