Commuter Ferry Services

Prestige Media Inc.
Reaching Commuters with g
Ferryboat Advertising
Why Ferry Boat Advertising?
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Exclusive Advertising Environment – delivering millions of monthly impressions to an to an upscale, upscale, captive audience aboard
captive audience aboard 120 + passenger/commuter ferries traveling U.S. waterway & major captive audience aboard 120 + passenger/commuter ferries traveling U.S. waterway & major 120 + passenger/commuter ferries traveling U S waterway & major
metropolitan markets.
44‐‐million 44
million + Passenger/Commuters are Passenger/Commuters are ‘on‐
‘on
on‐the
the‐‐go
go’ ‐‐ have the high
have the high‐
high‐discretionary income discretionary income
required to travel to some of America’s most exclusive destinations by water.
Ferryboat advertising out‐‐pulls New York Times –
Ferryboat advertising out
pulls New York Times – delivering appreciably lower‐
delivering appreciably lower‐cost
cost‐‐per
per‐‐
lead…In side‐‐by‐
lead…In side
byy‐side comparison conducted by ferryboat advertiser Perillo
side comparison conducted by ferryboat advertiser p
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Perillo Tours (purveyor of (p
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upscale travel packages to Europe, Italy, Greece, Spain and Hawaii).
Benefits include:
•Millions monthly impressions / millions annual Passenger/Commuters
•Advertising messages displayed under glass in 33” h x 21” Color Poster Displays
•Un
Un‐‐cluttered message venue cluttered message venue –– limited Poster Display positions
•Message directed to a captive audience, passenger/commuters on
Message directed to a captive audience, passenger/commuters on‐‐board 1 to 2 hours +
•‘Take One’ sales literature creates ‘interactive marketing’ opportunity –
‘Take One’ sales literature creates ‘interactive marketing’ opportunity – includes li
literature‐
literature
‐restock program
k
•Attractive Attractive cpm’s
cpm’s
New
New York Water Taxi York Water Taxi
3
NY Water Taxi Information
HH Income: • $100k +
$100k ‐76%
$100k +‐
• $200K+
$200K+‐‐34%
• Employment: 50% of riders work in the Wall Street area
• A
Average no. of monthly impressions: 283,000
erage no of monthl impressions 283 000
• Art: framed 33”h x 21” w poster displays (interior)
• 5’ x 11’ outdoor dock signage at 5 different locations
• Other displays available onboard and in terminal
Other displays available onboard and in terminal
• A high concentration of the most wealthy and affluent households
• Audience is hard to reach with traditional media
• Audience
Audience delivery and demographics that exceed most upscale print media
delivery and demographics that exceed most upscale print media
• Clutterfree communications environment
• 100% of New York Water Taxi Commuters reside in bedroom
• Communities
Communities of Brooklyn, Queens and Long Island
of Brooklyn, Queens and Long Island
• New Hudson River Commuter Service‐
New Hudson River Commuter Service‐launched • Spring ’07
Spring ’07‐‐Haverstraw, NY and Westchester County to Lower Manhattan
• Newest Commuter Service
Newest Commuter Service‐‐launched Spring ‘08: Rockaways
launched Spring ‘08: p g
Rockaways, NY to Lower y ,, NY to Lower Manhattan • Total no. of ferries‐
Total no. of ferries‐10
New York Water Taxi Ferry Routes
East River Commuter Line
5
New York Water Taxi Ferry Routes
Westchester Commuter Line
6
New York Water Taxi Ferry Routes
Rockaway, Brooklyn (B.A.T) Commuter Line
SeaStreak Ferry Commuters
SeaStreak Ferr Comm ters
SeaStreak Ferry
SeaStreak Ferry Ridership Information*
Rid hi I f
ti *
The typical Sea Streak Ferry rider is a college educated, affluent New Jersey commuter who works on Wall Street as a Corporate Executive or elsewhere within New York City’ss Financial District.
within New York City
Financial District
The Sea Streak commuter has an average annual HHI of over $250,000 and will spend over $700 per month on their 35 minute commute to and from
will spend over $700 per month on their 35 minute commute to and from Wall Street . There are 4 There are 4 ‐‐400 passenger high speed ferries(catamarans) that travel from Highlands Terminal, NJ to downtown Wall Street end at 34
g a ds e
a , J to do to
a St eet e d at 3 th aand the East d t e ast
River
16 departures during the week from Highlands/Atlantic Highlands, Sandy Hook and 8 (6 from the Highlands and 2 from Sandy Hook) on the weekend. (
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Service is year round. There is a full service bar and concession facility on board.
*Source: Sea Streak Ferry Boston Harbor Cruises Ridership Information*
Ridership Information*
Commuters:
•100% of Commuters come from the Boston Metro Area, i.e., the bedroom communities that
surround Boston.
Ferry Service:
•Hingham
Hingham‐‐to
to‐‐Long Wharf ‐
Long Wharf ‐ 3‐vessels
•Charlestown
Charlestown‐‐to
to‐‐Long Wharf Long Wharf –– 2‐vessels
•Rider ship Rider ship ‐‐ 90,000 + passengers/month (2007 tally)
•Regional Coverage:
55%
55% of (non
55% of (non‐
of (non‐Commuter) passengers reside in Boston Metro Area.
Commuter) passengers reside in Boston Metro Area
Upscale Demographics:
•75% + of Commuter/passengers have HHI (House Hold Income) of over $100,000 / yr.
•65%
65%‐‐35% male to female.
•Large percentage of BHC Commuters employed by financial firms headquartered in Downtown Boston.
Boston
*Source: Boston Harbor Cruises
Chicago Water Taxi
Chicago Water Taxi
Quick Facts
Chicago Water Taxi Ridership:
‐Monthly (Commuter) passengers: 34,320
‐26 Commuter Trips / day (w/22 Commuter Days / mo.)
26 Commuter Trips / day (w/22 Commuter Days / mo.)
About Chicago Water Taxi
About Chicago Water Taxi
In 1962, In
In 1962, Wendella
1962 Wendella started
started a rush hour commuter service between a rush hour commuter service between
Michigan Avenue and the Northwestern Railroad Station, enhancing transportation options for the city’s thousands of commuters by utilizing the resources of the Chicago River. Known as the the resources of the Chicago River. Known as the RiverBus
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RiverBus since 1999, ,
now the new Chicago Water Taxi, now the new Chicago Water Taxi, Wendella
Wendella provides seven‐
provides seven‐day a week water transportation service to thousands of commuters. Since 1962, the RiverBus has safely carried an estimated 4 million rail commuters. In 2006 the RiverBus documented
2006, the RiverBus
2006, the documented more than 19,000 departures and was more than 19 000 departures and was
the official water transportation for Tall Ships Chicago 2006.
The Chicago Water Taxi operates on a closed loop route on the Chicago River shuttling passengers between Madison Street on the south branch;
River shuttling passengers between Madison Street on the south branch; La Salle Street and Michigan Avenue on the main branch; and River East on the main branch in Ogden Slip. During the summer, departures and arrivals are scheduled on Monday thru Friday from 7:00 a.m. through 7:12 p.m., Saturdays from 9:30 a.m. through 6:14 p.m. and on Sundays 2
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9 30
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and Holidays from 10:30 a.m. through 5:30 p.m.
Chicago Water Taxi Route Map
Chicago Water Taxi Route Map
Station Domination
Madison Street Madison
Street 'Union
Union Train Station
Train Station’ Dock
Dock
Waiting Room
Golden
Golden Gate Ferry
Gate Ferry
San Francisco
Golden Gate Ferry Route Map
Golden Gate Ferry Route Map
Golden Gate Ferry Q i kF t
Quick Facts:
•Golden Gate Ferry carries over 2,000,000 riders annually
•Monthly impressions of 416,000
Golden Gate Ferry has five vessels
•Golden Gate Ferry has five vessels
•Commuter routes from Larkspur and Sausalito to SF Ferry Terminal in Business District
•Shuttle Ferry service operates from Larkspur to AT&T Park for all SF Giants home games
Golden Gate Ferry Ridership Demographics
•57% of riders have annual incomes of over $100,000
•50% of riders in age category of 18‐
50% of riders in age category of 18‐44
•Male 55% Female 44%
•High percentage of riders are in Senior Management
Prestige Media
F
Ferryboat
b t & Ferry
F
Terminal
T
i l
Digital Advertising Program
For the Seattle Market
Washington State Ferries DIGITAL M di Ad ti i
DIGITAL Media Advertising
Quick Facts:
Quick Facts:
•Seattle has the largest ferry system in the U.S. Seattle has the largest ferry system in the U.S.
•Over *24,000,000 passengers annually ‐*9,600,000 Commuters annually (70% of Commuters, 25‐
*9,600,000 Commuters annually (70% of Commuters, 25‐54 age‐
54 age‐group)
‐Virtually all Seattle adults are riders during the year (50% of riders have House Hold Incomes y
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(
of $40,000 + per year)
•PMI offers DIGITAL advertising coverage of primary Commuter Routes ‐16 on
16 on‐‐board DIGITAL SCREENS
‐9 DIGITAL SCREENS in Terminals
•DIGITAL SCREENS and ‘Take One’ literature displays located in main seating areas ‐42” LCD Monitors; Full‐
42” LCD Monitors; Full‐Motion Video with Sound
‐Ads Repeat every 15 minutes (15 sec., 30 sec., & 60 sec. spots)
‐Static Image ‘Featured Ads’ Rotate every 9 secs
Static Image ‘Featured Ads’ Rotate every 9 secs. . ‐Flexibility Flexibility –– Run same ad or different ads in Rotation
•Category
C
Category‐
‐exclusivity available
exclusivity available‐‐
l i i
il bl ‐‐No Competitors N C
No Competitors i
PMI ‐‐ 'Commuter' Ferryboat Media PMI Ad ti i ‐ 2010
Advertising ‐
Advertising Market
Ferry
Service
New York-Metro
'NY Water Taxi'
Westchester & Rockaways-to-Manhattan
Transit-size Posters (33"h x 21"w)
(On-board vessels)
(Financial District)
New Jersey/New York
'SeaStreak Ferry'
Central New Jersey - Wall st (Pier 11)
Poster Displays (26"h x 32"w)
(On-board vessels)
Highlands, NJ Terminal
(Terminal)
Highlands Terminal- (5) 1-Sheet & (1) 6-sheet
'NY Waterway'
DIGITAL SCREENS-in-TERMINALS
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Terminal(s)
15-sec. spots - 108 plays/day Port Imperial, Pier 78 & Pier 79 -TERMINALS
Vessels Terminals # Units
'Boston
Boston Harbor Cruises
Cruises'
Transit-size Posters (33"h x 21"w)
(On-board vessels)
5
5
$850
$4,250
$12,750
4
8
$1,400 $11,200
$33,600
1
6
Package
$4,000
$12,000
3
9
Package
$5,175
$15,525
Station Domination (Union Station) Chicago Water Taxi
Hingham-to-Boston
Hingham
to Boston
3
3
Chicago River - (Michigan Ave-Chinatown)
2
2
Union Station - (Doninate -Ticket Office Walls)
1
All Walls
MARKET TOTALS:
$850
$2,550
$7,650
Marin County - Downtown San Francisco
5
MARKET TOTALS:
5
289,000
289,000
$850
$1,700
$5,100
$2,500
$2,500
$7,500
3
'Golden Gate Ferry'
2,000,000
2,458,000
3
'Chicago Water Taxi'
Avg Mo nthly
Impressio ns
225,000
MARKET TOTALS
Seattle Metro
*Seattle-Metro
3-Mo .
Co st
28
*Boston-Metro
Boston Metro
*San Francisco-Metro
Net Cost
per Mo.
233,000
MARKET TOTALS:
*Chicago-Metro
Cost
per
unit
85,000
85,000
$850
$4,250
$12,750
$87
$1,400
$4,200
$157
$1,100
$3,300
225,000
5
'Washington
Washington State Ferries'
Ferries
DiGITAL - Ferry Vessels
"
"
Downtown - (Puget Sound)
16
16
DiGITAL - Ferry Terminals
"
"
Downtown - (Puget Sound)
7
7
MARKET TOTALS:
24,000,000
23
*'Take One' Lit. Dispense available
GRAND TOTAL:
TOTAL
62
Note: Rate Card Cost - for Transit-size Poster Displays $1,250 ea.; (Negotiated, discounted-cost @ $850 ea. for 3-mo. frequency buy).
Production Costs: Dup. 4/color vinyl enlargements from digital art/mechanical @ $60.00 ea.
*'TAKE ONE' Literature Dispensing Option available @ $100 add'l per/Poster - per/mo.
27,057,000