LOC: Learn More on the LOC Updates

Your guide to the new brand identity, products, and launch timing.
FOR IBO USE ONLY
Your home is the
backdrop to your life
It’s your favorite breakfast spot, playground, and
movie theater. Dreams happen here, laughter is the
soundtrack, and love is valued most of all.
Keeping such a special place clean and safe
requires you to be uncompromising in the products
you choose.
LEGACY OF CLEAN ® products are made with
naturally derived ingredients, but what truly sets
them apart is how well they work.
They’re Better. Naturally.
Better, because they clean and wash more effectively.
Naturally, because of dermatologist-tested formulas
that won’t harm your home or the people you love.
Live your legacy
2
A New Legacy
Introducing a fresh, new look and feel for your
beloved LEGACY OF CLEAN ® brand.
New Packaging
The packaging is now easier to use, and features
a new logo and a distinctive, new design. Extensive
market research with IBOs and consumers has
shown that the new package design is strongly
preferred over the previous packaging.
New Story
How we’re talking about our products is also
changing. When researchers ask people what the
LEGACY OF CLEAN brand stands for, they
overwhelmingly say, “better for the environment.”
And, while that’s still true, an important part of the
story is being overlooked: the outstanding
performance and effectiveness of LEGACY OF
CLEAN products! Many competitors’ “green”
cleaning products simply don’t work, while
products that do work often contain harmful
chemicals you wouldn’t want to expose your
family to. We believe that cleaning products
should be both highly effective and safe for you
and your loved ones.
New Audience
The LEGACY OF CLEAN brand is targeting a
younger audience, because that’s when many
people develop their loyalty for specific cleaning
brands. Of course, we all love LEGACY OF CLEAN
products, and they’re used by people of all ages.
But you’ll find that the improved brand and
packaging is extremely appealing to younger
audiences today.
Enduring Tradition
What hasn’t changed about the LEGACY OF
CLEAN brand – and what will never change – is
the fact that our amazing cleaning formulas are
still better for you, your environment, and the
people you love.
100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.
3
key differences
to keep in mind
when talking
about the brand
NEW!
Introducing the Ultimate Clean.
LEGACY OF CLEAN ® SA8® Supreme
Laundry Detergent is a one-step,
high-performance blend that combines
the cleaning power of SA8 Laundry
Detergent with color-safe bleach and
a detergent booster. It removes tough
stains, so laundry comes out whiter
and brighter, yet it’s gentle enough for
everyday use.
Available in December.
Fresh Scent
10-9851 3 kg/6.6 lbs./up to 58 loads $29.60
P846B2518Y2518
Old
New
Target audience: Environmentally
conscious families
Generation Y women and
young moms
Priority:
The earth’s
environment
Your home environment
It’s about:
Amway’s legacy and
heritage in cleaning
products
Your legacy in the hearts
of the people you love
Ingredients:
Better for the
environment
Derived from nature
POSITIVELY CLEAN
SINCE 1959. ©
Better. Naturally.
IMPROVED!
One box cleans it all.
LEGACY OF CLEAN Intro Bundle
A new mix of products in updated packaging will help
you convert new IBOs and customers to the LEGACY OF
CLEAN brand with this 11-piece intro bundle:
•SA8 Laundry Detergent – 1 kg
•Fabric Softener, Floral – 1.5 L
•Prewash Liquid – 500 mL
•TRI-ZYME® Detergent Booster – 1 kg
•L.O.C.® Multi-Purpose Cleaner – 1 L
•L.O.C. Multi-Purpose Wipes – 96 wipes
•Kitchen Cleaner Spray – 946 mL
•Bathroom Cleaner Spray – 946 mL
•DISH DROPS® Dish Liquid – 1 L
•SCRUB BUDS® Scouring Pads –
4 pads
•FREE Microfiber LEGACY OF CLEAN Cleaning Cloths –
3-pack ($6.99 value)
Available in March.
(replaces 10-5519)
11-8176 $85.95
P2500B7307Y7307
4
What’s New and What’s Improved
IMPROVED!
The ultimate stain remover.
We’ve improved Classic Prewash Spray and
it’s now branded LEGACY OF CLEAN ®.
The new formula actually performs better than
our Classic Prewash Spray with no irritating
fumes and a better scent. It still provides the
ultimate solution for almost any stain, including
lipstick, ink, motor oil, and many more.
Available in December.
11-0403 350 g/12.3 fl. oz. $9.85
P281B838Y838
IMPROVED!
One drop cleans a lot.
LEGACY OF CLEAN DISH DROPS®
Dishwashing Liquid now comes in a great
Citrus Scent as well as in the Original Scent!
Available in February.
Citrus Scent
11-8720 1 L/33.8 fl. oz $9.80
P274B834Y834
We’ve also improved these
LEGACY OF CLEAN products with minor formula upgrades:
•SA8® Delicate Laundry Detergent has a new, light scent
•Liquid Prewash now has an improved dispensing system with
better fabric absorption
•Soft Cleanser has more cleaning agents.
•Automatic Dish Tablets has an improved biodegradable formula
Share the brand’s new look with these great LEGACY OF CLEAN sales aids!
•NEW! DISH DROPS Dispenser Bottle (10-7890)
•NEW! L.O.C.® Multi-Purpose Wipes sampler card (available in the New IBO
Welcome Kit and can be purchased separately)
•NEW! Sampling Pouch coming soon
What’s the Same?
Other beloved LEGACY OF CLEAN product formulas remain unchanged!
100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.
5
Laundry
6
Watch for Laundry products to
start launching in December, with
a full rollout in January.
Product
Promise
New SKU
Old SKU
SA8 ® Supreme Laundry
Detergent – Powder
The ultimate clean.
10-9851 3 kg/6.6 lbs./up to 58 loads $29.60
11-0956
SA8 Laundry Detergent – Powder
Exploding crystals rinse clean.
10-7856 1 kg/2.2 lbs./up to 33 loads $12.10
10-7856
10-7858 4.5 kg/9.9 lbs./up to 150 loads $43.75
10-7858
11-0477 1.5 L/50.7 fl. oz./up to 50 loads $19.80
10-7863 33.8 fl. oz./up to 33 loads
11-0478 4 L/135 fl. oz./up to 133 loads $44.50
10-7864 101.4 fl. oz./up to 100 loads
10-3278 4 L/135 fl. oz./up to 133 loads $44.50
10-7866 101.4 fl. oz./up to 100 loads
11-0479 1 L/33.8 fl. oz./up to 66 loads $16.45
10-7867
11-7778 1.5 L/50.7 fl. oz./up to 75 loads $13.50
10-7869 33.8 fl. oz./up to 50 loads
11-7780 4 L/135 fl. oz./up to 200 loads $30.20
10-7870 101.4 fl. oz./up to 150 loads
11-7781 4 L/135 fl. oz./up to 200 loads $30.20
10-7872 101.4 fl. oz./up to 150 loads
Removes nature’s stains,
naturally.
11-2958 500 mL/16.9 fl. oz. $5.55
10-7875 32 fl. oz.
The ultimate stain remover.
11-0403 350 g/12.3 fl. oz. $9.85
11-1281
10-7873 1.2 kg/2.6 lbs./up to 40 loads $9.75
10-7873
11-7774 3.36 kg/7.41 lbs./up to 112 loads $23.20
11-7774
10-7874 1 kg/2.2 lbs./up to 40 loads $9.35
10-7874
11-7775 2.69 kg/5.93 lbs./up to 112 loads $23.20
11-7775
P846B2518Y2518
P346B1031Y1031
P1249B3718Y3718
SA8 Laundry Detergent – Liquid
Naturally powers out
tough stains.
Floral Scent
P554B1685Y1685
P1244B3783Y3783
Light Scent
P1244B3783Y3783
SA8 Delicate
Laundry Detergent – Liquid
Worry-free clean for fine fabrics.
Fabric Softener
Softens naturally.
Less static cling.
P469B1398Y1398
Floral Scent
P378B1148Y1148
P844B2567Y2567
Original Scent
P844B2567Y2567
Prewash Liquid
Prewash Spray
P155B472Y472
P281B838Y838
All Fabric Bleach
Whiter whites. Safe on colors.
P279B829Y829
P662B1972Y1972
TRI-ZYME® Detergent Booster
Makes detergent clean better.
P267B795Y795
P662B1972Y1972
SKUs that don’t change are in green.
100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.
7
surface
8
Watch for Surface cleaning
products to start rolling out
in February.
Product
Promise
L.O.C.® Multi-Purpose Cleaner
The world’s most versatile
cleaner.
Liquid
New SKU
Old SKU
E-0001 1 L/33.8 fl. oz. $7.05
10-7876
11-0485 Four 24-count packs $11.40
10-7877
11-0486 500 mL/16.9 fl. oz. $5.90
10-7887
11-2160 250 g/8.8 oz $5.10
11-6390
10-7878 946 mL/32 fl. oz. $5.10
10-7878
11-2536 1 L/33.8 fl. oz. $12.60
10-7880
10-7888 Two 24-count packs $8.90
10-7888
10-7881 946 mL/32 fl. oz. $5.10
10-7881
11-2537 1 L/33.8 fl. oz. $12.60
10-7883
10-7884 946 mL/32 fl. oz. $5.10
10-7884
11-2546 1 L/33.8 fl. oz. $12.60
10-7886
P201B599Y599
Wipes
P324B969Y969
Soft Cleanser
Scratch-free scouring.
P169B503Y503
Metal Cleaner
Keeps cookware looking new.
P145B432Y432
Kitchen Cleaner
Cuts grease naturally.
Spray
P145B432Y432
Liquid Refill
P359B1070Y1070
Wipes
P253B756Y756
Glass Cleaner
Safe, ammonia-free shine.
Spray
P145B432Y432
Liquid Refill
P359B1070Y1070
Bathroom Cleaner
Spray
Confidently clean without
scrubbing.
P145B432Y432
Liquid Refill
P359B1070Y1070
SKUs that don’t change are in green.
100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.
9
dish
10
Watch for Dish products to launch
in March.
Product
Promise
DISH DROPS ® Dishwashing
Liquid
One drop cleans a lot.
Original Scent
New SKU
Old SKU
11-0488 1 L/33.8 fl. oz. $9.80
10-7889
11-8720 1 L/33.8 fl. oz. $9.80
10-7891 16.9 fl. oz.
11-0490 4 pads $7.00
10-7887
11-0489 1.4 kg/3.08 lbs./up to 46 loads $10.65
10-7893
10-9867 60 tablets $23.95
11-0955
P280B834Y834
Citrus Scent
P274B834Y834
SCRUB BUDS ® Pads
Long lasting. Rust free.
P199B595Y595
Automatic Dish Detergent
Automatic Dish Tablets
Cleans better with less.
P303B904Y904
P684B2034Y2034
100% Customer Satisfaction Guarantee | Order through your Amway Independent Business Owner.
11
At-a-glance Launch Calendar
DECEMBER
LEGACY OF CLEAN ® SA8® Supreme Laundry Detergent and
LEGACY OF CLEAN Prewash Spray (formerly Classic Prewash)
launch this month.
JANUARY
Look for the rest of the rebranded LEGACY OF CLEAN Laundry
products to start launching this month.
FEBRUARY
Improved Surface and Dish products will start hitting service
centers in February as they become available.
MARCH & BEYOND
Improved LEGACY OF CLEAN Intro Bundle launches in March.
Celebrate the successful refresh of the LEGACY OF CLEAN brand!
Prices and PV/BV are staying the same!
You’ll notice we’re not raising prices, except in cases where we’ve also
increased the size of a product. All LEGACY OF CLEAN products will still
pay full PV/BV.
Pay attention to your Ditto® orders.
Check carefully to make sure you update your DITTO ® profile to ensure
you continue to receive your LEGACY OF CLEAN product favorites.
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